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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

12 Sep 2026 · 2m · 2 chapters

Episode artwork

The prediction about search that turned out to be right

In short

Prediction about Google search’s next evolution, arguing it’s moving toward “agentic everything” and agentic search that can take actions on a user’s behalf.

Guest backgrounds

Tasia Custode, founder and CEO of Real Media.

Key claims

Agentic search is already appearing in products like Gemini and Chrome; it will become more refined over time. The shift won’t just be software—interaction with smart devices (phones, speakers, always-on assistants) will increasingly involve assistants that execute tasks, not just answer.

Notable examples

Gemini, Chrome, and search features; smart devices and speakers used 24/7.

Written by AI. May contain mistakes.

Chapters

1:16

Agentic Search Discussion

Exploration of predictions on the evolution of AI in search.

“You could start replying to spam from agencies that claim they can get you to rank number one on Google.”
2:32

Agentic Search Discussion

Exploration of predictions on the evolution of AI in search.

“Actually moving into agent form and getting stuff done on our behalf, which we're already seeing little bits and pieces of, you know, whether it be in Gemini or in Chrome or in search.”
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Transcript

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0:00The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. Welcome to the Voices of Search podcast, a member of the I Hear Everything podcast network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search podcast, Jordan Cooney.

0:42Tasia Custode: Joining us today is Tasia Custode, founder and CEO of Real Media. If you could give us a prediction, especially now recently having attended Google I.O., as to where Google is going, what would that prediction be? Agentic everything. That's my blanket answer for you. But, you know, we touched on it a little bit with agentic search. So what is that next evolution of even AI search functionality and features that are already there in the ecosystem? But time for a one minute break to hear from our sponsor, Previsible. So you're looking for SEO help and you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google.

1:24You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate. None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business.

1:58Prefizzable's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line. So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E.io.

2:40Actually moving into agent form and getting stuff done on our behalf, which we're already seeing little bits and pieces of, you know, whether it be in Gemini or in Chrome or in search. And I think that's only going to get more refined, not just on the software side, but also on our product side. So how we're interacting with our smart devices, our speakers, our phones that we walk around with all 24 seven. I think that's going to be the big thing is it's not just like the personal assistant of all. It's like a personal assistant that's actually going to do something on your behalf.

3:15Thank you.

From the publisher

Google's shift toward "agentic everything" will redefine how search assistants act on users' behalf. Tasia Custode, founder and CEO of Brio Media, breaks down her post-Google I/O predictions on where agentic search is headed next. She outlines how agentic search is already surfacing in Gemini, Chrome, and core Search functionality, and explains the evolution from static AI Overviews to assistants that complete tasks autonomously across devices. The conversation covers the shift from software-based agentic features to product-level integration across smart devices, speakers, and phones as the next frontier for search strategy.

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