What AEO strategies are not working today?

0:00Jenna Hannon: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. My name is Tyson and joining me today is Jenna Hannon, founder and CEO at Hatter. Jenna was one of the first marketing hires at Uber Eats before launching one of the first agencies dedicated to AI search visibility. And today we're going to be diving into why AEO starts with better SEO fundamentals and why AI search is changing how marketers think about visibility and attribution.

0:47What's one advantage you have from a traditional product marketing background in today's AI search environment? With everyone we work with, we go through that positioning exercise at the start of the journey. And so as a product marketer, I've done this. Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help, and you've got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate.

1:32None of those sound very good, now do they? Well, that's where Previsible's integrated consulting model comes in. Previsible draws from a collective 40 years of SEO and digital marketing experience to unlock your organic growth opportunities. They build custom solutions that combine strategy, technical expertise, content, and reporting to effectively operationalize SEO for your business. Prefizzable's four-stage approach ensures that your SEO programs thrive by starting off with a strategy-first approach. Then they support you in your efforts to create quality content, help you identify technical issues, and most importantly, they'll work with your cross-functional teams to integrate your SEO strategies to make sure that your SEO budget actually drives results, not just your agency's bottom line.

2:17So join brands like Yelp, eBay, Canva, Atlassian, Square, all who rely on the SEO consultants at Previsible. For more information, go to previsible.io. That's previsible, P-R-E-V-I-S-I-B-L-E.io.

2:36Many, many times. I think it gives us an advantage in helping businesses refine that. So once we start executing, we are helping them with the right message and helping them stay consistent. Well, with that, that is going to wrap up this episode of the Voice of Search podcast. Thanks again to Jenna Hannon, founder and CEO of Hatter for joining us. If you'd like to contact Jenna, you can find a link to her LinkedIn profile in their show notes or be sure to go on over and check out her company's website at gethatter.ai and And be sure to check out their free AI visibility tool. If you haven't subscribed yet and you want a daily stream of SEO and content marketing and AI search knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube.

3:24And we'll be back in your feed in the following day. That's all for today. Thanks for stopping by and we'll see you in the next episode.