What's one marketing fundamental that AI will never replace?

0:00Jenna Hannon: The Voices of Search podcast is a proud member of the I Hear Everything podcast network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHearEverything.com. My name is Tyson and joining me today is Jenna Hannon, founder and CEO at Hatter. Jenna was one of the first marketing hires at Uber Eats before launching one of the first agencies dedicated to AI search visibility. And today we're going to be diving into why AEO starts with better SEO fundamentals and why AI search is changing how marketers think about visibility and attribution.

0:48What AEO strategies are not working today to move the needle? In the beginning, there was a lot of this programmatic, just pump out stuff using AI. It's all about volume and programmatic pages. That's not working. It's kind of like content farming. It's back to that. But it worked in the beginning. And so there was a big spike. And then... Time for a one-minute break to hear from our sponsor, Previsible. So you're looking for SEO help. And you got a couple of options. You could start replying to spam from agencies that claim they can get you to rank number one on Google. You can pay an hourly rate for a consultant who will inevitably nickel and dime you with hourly charges, or you can work with a cookie cutter agency to quickly launch a strategy-less project with low success rate.

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2:39It crashed. A lot of the classic SEO best practices that are like the length of the article and the keyword stuffing. that's not going to work in AI search. Well, with that, that is going to wrap up this episode of the Voice of Search podcast. Thanks again to Jenna Hannon, founder and CEO of Hatter for joining us. If you'd like to contact Jenna, you can find a link to her LinkedIn profile in their show notes, or be sure to go on over and check out her company's website at gethatter.ai and be sure to check out their free AI visibility tool. If you haven't subscribed yet and you want a daily stream of SEO and content marketing and AI search knowledge in your podcast feed, hit the subscribe button in your podcast app or on YouTube and we'll be back in your feed in the following day.

3:27That's all for today. Thanks for stopping by and we'll see you in the next episode.