In short
Wake Up to Money - Episode Summary: "A Smooth Finish?"
Episode Overview In this episode of Wake Up to Money, host Leanne Byrne discusses recent developments in global trade, focusing on the lifting of tariff threats on US imports, particularly impacting the whisky industry. The episode features a whisky producer's insights, a roundtable discussion with economic experts on the implications of recent events at the World Economic Forum, and a segment on the cultural phenomenon surrounding the reality TV show "The Traitors."
---
Key Topics Discussed
- Tariff Threats and Their Implications
- US Tariff Changes: The episode discusses the recent lifting of threats against tariffs on imports, particularly affecting Scottish whisky producers, which is a significant export to the US.
- Producer Insights: William Weems, Managing Director of Weems Family Spirits, explains the potential impact of tariffs on pricing and market stability.
- Historical Context: Previous tariffs during Trump's first term had caused significant uncertainty for the whisky industry, with fears of future threats lingering.
- Economic Expert Roundtable
- Panel Members:
- Victoria Scholar (Head of Investment, Interactive Investor)
- George Lagarias (Chief Economist, Forvis Mazar's UK)
- Emily McCorkle (Founder of Low and Slow Barbecue)
- Market Reactions:
- Discussion on how markets responded to tariff threats, with volatility being a consistent theme in investment discussions.
- George Lagarias emphasizes that recent geopolitical developments are part of a broader strategy, suggesting that volatility has been normalized under the current administration.
- Inflation Concerns:
- Michael Saunders (former Bank of England rate setter) mentions "sticky" inflation as a significant concern, despite temporary drops expected from cuts to energy prices.
- Panelists discussed how inflation remains a concern, particularly with rising costs impacting consumer behavior and discretionary spending.
- The Cultural Impact of "The Traitors"
- The episode transitions into a discussion about the reality TV series "The Traitors," focusing on its finale and cultural significance.
- Viewing Parties: Some venues in the UK are hosting parties to watch the final episode, highlighting the show's popularity and the desire for shared viewing experiences.
- Sociological Commentary: Panelists reflect on how reality TV can serve as a social experiment and communal activity.
- Whisky Industry Adaptations
- Market Strategies: William discusses how the whisky industry is adapting to market fluctuations and changing consumer preferences.
- Future Outlook: The conversation shifts to potential growth markets, such as India, where tariff agreements may open new opportunities.
---
Key Takeaways
- Volatility in Markets: The discussion emphasizes the need for investors to navigate the volatility created by political decisions, particularly related to tariffs.
- Consumer Behavior Impact: Economic uncertainty has led consumers to tighten their spending, which has direct implications for businesses.
- Cultural Observations: The fascination with "The Traitors" illustrates a growing trend of reality TV as a shared social experience, impacting local businesses positively through increased engagement.
---
Conclusion This episode of Wake Up to Money provides insightful analysis on the intersection of global trade, economic strategy, and cultural phenomena, showcasing how these elements are intertwined in today's financial landscape. The panel's diverse expertise offers listeners a comprehensive understanding of current events' implications for personal finance and the broader economy.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOReality TV and Trading
0:46 to 1:39
Discussion on the impact of a reality TV show on trading and investments.
“Yes, that's the last episode of The Traders.”
Market Volatility Insights
1:40 to 3:38
Analysis of current market volatility and its triggers, including tariffs.
“Head of Investment with Interactive Investor in London.”
Geopolitical Strategies and Market Reactions
3:39 to 4:58
Panel discusses the implications of geopolitical strategies on market reactions.
“I'm also going to bring in George Lagarias, chief economist at Forvis Mazar's UK.”
Tourism and Economic Trends
4:59 to 7:18
Emily shares insights from her tourism business amidst economic uncertainty.
“rather than something the White House says.”
Investor Strategies Amid Uncertainty
7:19 to 14:03
Panel discusses how businesses and investors navigate economic and political uncertainty.
“And then we get these luxury kind of bookings that come in.”
Impact of Economic Uncertainty on Business
14:03 to 16:50
Explore how political and economic uncertainty affects business confidence and spending behavior.
“So even as markets might stabilise or even push to fresh highs, we can also see that gold rallies at the same time.”
Inflation Trends and Business Responses
16:50 to 18:54
Learn about recent inflation data and its implications for businesses, especially in terms of pricing strategies.
“Inflation came in higher than expected, 3.4%.”
Analyzing Inflation Figures
18:54 to 21:54
Delve into the details of inflation figures and what they indicate about the economy's condition.
“where they can use AI support, maybe lower hours.”
The Economy's Cooling Dynamics
21:54 to 24:43
Understand the current state of the economy and how different sectors are responding to inflation.
“And what does this mean for the Bank of England?”
Perspectives on Current Economic Conditions
24:43 to 26:11
Engage with experts as they discuss the volatility of the current economic landscape and its historical context.
“So overall, yes, overall, it is cooling, to be sure, but it doesn't cool exactly the same for everyone.”
Show all 21 chapters
Cultural Impact of Reality TV
26:24 to 28:00
Explore the societal effects of reality television, focusing on the community aspects of shows like 'The Traders'.
“It's definitely been the talk of our office here for weeks.”
Reality TV and Community Engagement
28:00 to 30:26
Explore the sociological impact of reality TV and community responses.
“I think it's almost like a sociological experiment, you know, just getting to look at how people interact.”
Tariffs and the Whisky Industry
30:26 to 34:54
Discuss the impact of tariffs on the Scotch whisky industry and market responses.
“Right, we're going to leave that chat for a minute because we're going to talk about tariffs.”
Market Reactions to Tariff Changes
34:54 to 37:55
Understand how tariff fluctuations affect investor sentiment and business planning.
“I don't think it's any harder because of it, because we leave our scotch and barrel and it gets older.”
The Future of TikTok and SpaceX IPO
37:55 to 41:32
Learn about TikTok's new deal and SpaceX's potential IPO plans.
“So, you know, that was definitely a question of, shoot, was this the right step to make in the midst of these tariffs?”
Discussion on 'The Traitors' Finale
42:01 to 42:20
The hosts discuss the anticipation surrounding the finale of 'The Traitors'.
“By the way, Traders Ireland starts on BBC Three on Saturday.”
Impact of Finale Screenings on Hospitality
42:21 to 43:48
Guests discuss how the screening of 'The Traitors' finale affects business in hospitality.
“So maybe that's the one that you should start with.”
Audience Engagement and Show Popularity
43:49 to 45:44
Guests analyze why 'The Traitors' has become a shared experience and its engaging nature.
“Now, January, it's usually brutal for hospitality, isn't it?”
Understanding TV Format Licensing
45:45 to 49:10
An explanation of what broadcasters pay for when acquiring a show format like 'The Traitors'.
“You've got to be the, you can't have spoilers.”
Challenges and Opportunities in TV Production
49:11 to 50:39
Discussion on the current challenges in the TV industry and the need for scale.
“So I think those common values, it's a really clever game and it's something that crosses cultures.”
Expectations for Viewing Trends
50:40 to 51:05
Simon discusses how 'The Traitors' finale will perform against other major sporting events.
“but with Champions League nights and different nights, how will this stack up for you?”
Transcript
Automatic transcript. May contain errors.0:00BBC Sounds. Music, radio, podcasts. Wake Up To Money from BBC 5 Live.
0:34trade relationship? And finally, is it starting to feel like a season finale or more like a cup final? This is twisted. Just the way I like it. Yes, that's the last episode of The Traders. It is on tonight at half past eight on BBC One. Some venues are even throwing viewing parties. We'll be digging into how a reality TV show became a national and now global obsession. Wake Up To Money from BBC Radio 5 Live.
1:31There is no Taurus at all. That was also taken off the table. Thankfully, it is Friday. We're going to talk about that with our Friday panel. I wanted to introduce Victoria Scholar, Head of Investment with Interactive Investor in London. Good morning, Victoria. Morning. Thanks for having me on. Yeah, of course. Well, listen, thank God it's Friday. Have you had the same whiplash? I assume if you're an investor, you know, you're looking at all this stuff going up and down and here and there that you're pretty busy. Yeah, pretty busy, to say the least. So much going on with Davos, geopolitics and Greenland, headlines around AI.
2:12I thought we were going to start with a quiet week, to be honest, because the US markets were closed on Monday. But we had that big sell-off on Tuesday, rebounding on Wednesday and Thursday. So it feels like volatility really is kind of the name of the game at the moment. Really volatile. One of the things that, you know, I didn't quite understand, and maybe you can shine a bit of light on me for this, but, you know, for the markets, they ignore so much, don't they? They price in so much about tariffs. And what was it this time that really sent markets into a bit of a tizz? Yeah, I mean, you're right.
2:48I think markets have been quite resilient to the backdrop of global geopolitical instability. But when we see those geopolitics play out on the stage of global trade and tariffs are threatened on listed companies, then that's when markets really start to listen because that could have a downward effect on revenue and profitability as well as economic stability. We saw that Trump was threatening tariffs on eight European countries at the start. So we then threatened 200 % tariffs on French wine, sending shares in companies like LVMH, which own champagne brands, lower. Then he reversed those. And then there was this whole big risk on sentiment again.
3:31So it's kind of when the geopolitics then looks as though it's going to have a significant impact on companies. That's when the stock markets really listen, I think. Well, you cleared that up for me. I'm also going to bring in George Lagarias, chief economist at Forvis Mazar's UK. Good morning, George. Good morning. So I'm just like thinking of you, you know, you're kind of like the person sitting behind the desk, you know, the investor's desk at the moment. And you're just looking at all this playing out. And I mean, I feel like this is a real moment in time in history that we might look back on this.
4:03Maybe, George, you'd be doing the analysis on everything that happened this week and just put it into context for us. Like how big of a flashpoint was this in terms of economic history? I'm not sure much happened, to be honest. I mean, some words were spoken and threats exchanged. History tends to record actions, though. So we threatened tariffs and then, you know, they took them back. They threatened to take over Greenland. They took it back. They threatened to invade Iran just a week before and they took that one back. we have to understand after nearly 52 weeks of this presidency that the volatility and the generation of volatility is actually part of the strategy itself.
4:54And that's how we're treating it at the moment. We'd rather react to something the White House does rather than something the White House says. because the things they do are a much smaller number than the things they say they might do. Well, that's solid advice when you're looking at the news and you're thinking, wow, is this a big deal or is it not a big deal? Also, my last panel guest is Emily McCorkle, founder of Low and Slow Barbecue in Derry in Northern Ireland. Good morning, Emily. Good morning. Emily, I'm sure you come into, well, first of all, actually, you've been on the programme before, so welcome back.
5:33But can you just remind our listeners, you know, what you do and who you interact with? You interact with a lot of tourists, don't you? Yeah, we do. Yeah. So we have our barbecue classes. We teach people how to cook over fire. We do a lot of catering. So we've got tourists that come to us. We've got visitors coming to Northern Ireland to the city. And then we also do food and drink walking tours. So we interact with a lot of people internationally, a lot of different political opinions too. Yes. But yeah, so very much like what George was saying, depending on actions and not words is kind of the key in the tourism industry.
6:06There's a lot of things that can be said that can spike fear, you know, in travel trends and spending and stuff. But it's paying attention to what's actually happening on the ground. And Emily, judging by your accent, you are not a dairy native. No, I've been here 20 years, so I should sound a bit more local. But unfortunately, no. Maybe that's your radio voice. Maybe that's your radio voice. But no, but it's interesting. I think you saw where I was going with that. I mean, you interact with a lot of tourists, a lot of different opinions and, you know, people coming over and they'd be buying stuff from possibly, you know, the island of Ireland and taking stuff back.
6:43And what have you, have you gleaned anything in the last couple of months from people? Yeah, I mean, I think we found a lot that discretionary spend is down for sure for a lot of people, for the general public. But then we found a lot more luxury, high-end tourism, definitely getting a little bit more of an interest here. So the people who really want to spend money are saying, this is exactly what I want. This is what I'm looking for. And this is the price I'm paying. What else can you add to it? But otherwise, you know, so it's a really funny balancing act when we're engaging with the public.
7:17We've got to watch our margins and be really careful. And then we get these luxury kind of bookings that come in. It's, you know, the dichotomy is huge. And you never know, some of those people might have been at Davos. Well, listen, yeah, exactly, exactly. Well, listen, we're going to talk about Davos now because if we thought the new year was going to bring some calm, we have yet another week of extraordinary world events for the panel to discuss this morning. The World Economic Forum convened at Davos against the backdrop of one NATO member limbering up to forcibly take over territory belonging to another.
7:49Canadian Prime Minister Mark Carney said this. Let me be direct. We are in the midst of a rupture, not a transition. Over the past two decades, a series of crises in finance, health, energy and geopolitics have laid bare the risks of extreme global integration. But more recently, great powers have begun using economic integration as weapons. Tariffs as leverage, financial infrastructure as coercion, supply chains as vulnerabilities to be exploited. And US President Donald Trump has this to say. I won't do that. OK, now everyone's saying, oh, good. That's probably the biggest statement I made because people thought I would use force.
8:33I don't have to use force. I don't want to use force. I won't use force. Then on his truth social app, Donald Trump also backed off from his threat to slap tariffs on those European countries, including the UK, who objected to a takeover of Greenland. So, yeah, a lot happened. George, despite how this all ended, do Mark Carney's comments still stand? Are the global order, is it effectively over? No, I think its demise is probably exaggerated. I think Mark Carney is issuing a stern warning. I do think that we'll never return to the world that we knew before 2016, to be sure. But then again, the world does move forward.
9:17We will move on to newer ways to work with each other. And I don't think that the global order is over for one simple reason. The global supply chain, you know, the thing that brings us our smartphones that we need so much to our homes, requires the cooperation of many countries. Okay, modern electronics, our cars, they require the cooperation of many countries. For businesses to run, for global finance to run, we require cooperation of many countries. So, yes, we have reached the point where things are rupturing, but there is a very big demand in the backdrop for cooperation. And somehow more optimistic that at the end of the day, the business demands for cooperation will overcome the political turmoil, which could be more temporary than we think.
10:15Now, you were kind of mentioning earlier these apparent about turns from President Trump and Greenland on tariffs, whatever it might be, but you find them to be quite predictable and you think essentially it's a strategy. It happened consistently most of the 52 weeks he's been in office. It's always been one thing after another, after another, after another. They have even named it, his advisors, the flooding the zone strategy. strategy. This strategy achieves two things. One is that it allows the government to move faster than the courts. Okay, so by the time the courts catch up, which takes time, a new status quo has been created, and it's more difficult for them to issue rulings that are against what the government has already done.
11:06This is one. And that's how the tariffs have played out. Various courts have said, okay, we're not exactly sure that this is legal, but keep it for now until it reaches the Supreme Court. Second and more important aspect of the strategy is that it allows you to confound your opponents. By the time they have figured out the strategy how to deal with X, you have moved on to Y and to Z. Okay, and to be sure, this isn't my finding. These are well-documented strategies. Okay, that the White House decided to move. In those kinds of strategies, noise creation is the strategy. But as investors, we have one job above all else to segregate the signal from the noise.
11:57Victoria, as an investor, how do you deal with all that? What have you learned about tariffs, even maybe since 2016, since what George has mentioned? Or maybe you've learned even more in Donald Trump 2.0. Yeah, I mean, obviously, Donald Trump has been absolutely dominating the headlines and markets have been paying attention for good reason. But you've got to weigh that up against the potential for the taco trade playing out. So Trump always chickens out. And we saw that around the Liberation Day sell-off last April when there was that huge market sell-off. And then we saw a lot of those declines actually reverse course after Trump actually followed through, didn't follow through entirely on those threats.
12:48And we've seen a similar thing this week. So even though he was threatening these very aggressive tariffs at the start of the week, there could have been the potential for investors to go heavy in the selling at the start of the week. And there was some selling, of course. But I think you've got to also take it with a bit of a pinch of salt because we know that he can change directions in terms of his views very quickly. And we saw that in terms of car shares, for example, which are big exporters to the US. So we saw declines in companies like Volkswagen and Volvo and Porsche. And then we saw that they rallied quite a lot yesterday.
13:30Similarly, with luxury stocks, we saw the same thing play out. But I think all of this uncertainty does play into the hands of those safe havens because investors are thinking there's a lot of uncertainty out there. Trump is very unpredictable. We don't know how the geopolitics is going to ultimately affect markets. So we're going to have some of our investments in those safe havens. And that's why they've been doing very, very well. I see gold has had a bit of a rally. Absolutely. And it had an incredible run last year. And it feels as though gold could continue to push higher. So even as markets might stabilise or even push to fresh highs, we can also see that gold rallies at the same time.
14:17So that kind of shows the sense of unease, I'd say, overall in how investors are feeling at the moment. Now, Emily, bring this back to the real economy for us, you know, the one that you and I interact with most of the time. When there is this level of political and economic uncertainty, how does that land for a business owner like you? Does it have any impact on you? I mean, I think everything, there's reverberations for sure. whether you're, you know, acutely paying attention to what's being said, the politics have shown up on the news and the radio or not. I think there's reverberations that hit for sure.
14:52We saw it with the markets, which has been discussed, you know, there were threats that were made. The market responded, the Dow dropped a little bit, the threat for Greenland was lifted and Dow, you know, came back up again. So I think definitely, you know, that all has a trickle down In effect, the fear on the ground, especially with hospitality, is, you know, people, any kind of uncertainty, people clutch their purses a little bit tighter. So whenever there's that little bit of instability, a little bit of uncertainty, people are a little bit less willing to spend. We're seeing that. We're definitely seeing that.
15:25January has been a really funny month. People are spending a little bit less in some places. And then on those little, you know, coffees here and there, we've seen all the smaller spend places are really increasing their spends. Yeah, that is interesting. And then what about, you know, you say people are clutching their purse strings. How about you? What does that instability affect how confident you feel about investment? Sometimes there just might be something at the back of your, you know, monkey on your back saying, maybe I shouldn't invest in that other, you know, coffee shop. Yeah, definitely.
16:00I mean, that's always one of the fears. And I think especially where we are here in Northern Ireland, we've got our rates that are being looked at in April. Our VAT here is very high. And so we're still at 20%. And so that's something that MPs are heading to Westminster. They're discussing some of our elected ministers. So for any strategic business decisions, it definitely makes me pause and think and say, right, OK, how firm is the footing going head forward? How many of these threats will actually materialize? How many of the threats have actually done damage that I need to pause and wait? So it's definitely gives me a little bit of a two second stop to stop and think and consider a little bit more carefully and say, do I really want to spend this money or is it going to get a bit tense in days ahead?
16:50And we had a busy week for UK economic data, wages and jobs, government borrowing, inflation for December. Inflation came in higher than expected, 3.4%. Here's what former Bank of England rate setter Michael Saunders had to say. We do have an issue that inflation is relatively sticky and the underlying trends are well above the 2 % inflation target. Now, in the next few months, the headline rate will come down because there's some cuts to energy prices and railfares are being frozen. But again, those things are temporary. Looking through those, which is what the Bank of England are going to do, the issue of sticky inflation is still going to be there.
17:27Sticky inflation. There you go. Emily, I'm going to come back to you on this because you were mentioning this just a few minutes ago. are high prices still a headache for your business? Yeah, yeah, absolutely. I mean, we've got our raw food costs, beef is up, milk, cheese and eggs, oils, fats, fresh foods as well because of climate crisis and imports, it's all affecting things. So yeah, definitely, you know, we're looking at price increases for sure. It's encouraging us to try to support local where possible. We know where things are coming from. We don't have to worry about, you know, import disruptions, but yeah.
18:04It's tough. How do you deal with that? Do you pass it on to the consumer? And are your customers happy enough for that? Or do you have to keep some of that back? I think there's only really so much you can pass on to the consumer because it's not just, you know, the industry that's getting hit with these prices. It's also, you know, the thing that we think about is our consumers are too. You know, I've got kids. I've got a home to run here as well. So, you know, coming out and spending some food, some money, sorry, with me for food is a treat. and being able to respect our customers, making that choice to part with their hard-earned money when they've already got so many pressing financial increases at home is really something we take quite seriously.
18:43So there's only so much that we can pass on to our customers. We look at reducing our margins kind of a little bit more smartly, looking at how our staff can rework their hours, where they can use AI support, maybe lower hours. We look at reworking our menu, maybe less focused on these items have to be on the menu all the time to these are seasonal this is what's available this is what our butcher has available and having a little bit more of a flexible and fluid menu so those are some of the things that we're doing. Sounds lovely to be honest I love a seasonal menu. Our numbers don't always like change though so that's always a tricky thing where they think well that was what I wanted yesterday where is it today why can't I have it we'll all go somewhere else.
19:28Right. Maybe you have to have your signatures then just the rest of the season. I don't know. I have no idea how to run a food business, so I don't know why I'm giving you advice. George, I'm going to come to you now. Was there much in the inflation figures that surprised you at all? There were some parts of the inflation figures that were troublesome. So I wouldn't have expected transportation to be higher. And I do understand food and beverages because they tend to be volatile. But transportation, given lower energy costs, I didn't expect it to be marginally higher as it was. It was a big contributor to higher CPI.
20:11The thing that worried me the most, however, was announced a few days, well, one day earlier, I think, and it was the labor market and it was wage inflation, where we see, you know, that's where we see the sticky part. I would have expected wage inflation, given pressures on growth, to come down a little bit faster. Okay, that's perplexing me a little bit. Having said that, the outlook for growth is weak, and weak growth is not generally breeding grounds for persistent inflation. House prices as well appear to be rebounding again. What's driving that? So yeah, we had the right move index, which suggested that house prices were marginally positive, up from marginally negative.
21:05I do think I don't see a bigger trend here. I do see volatility in the data, which is well within statistical norms. But I don't see a trend. It could be just that people are tired of waiting for much lower prices and some have decided to say, okay, let's go ahead and let's take the offer. But honestly, I don't see a bigger trend right now. We're at a point where the economy is balancing right and left. It's trying to find the footing. That's why you might see the data jumpy a little bit. And we might discuss inflation this month and disinflation the next month. Victoria, is inflation, how do you feel about those numbers?
21:58And what does this mean for the Bank of England? Do you think this complicates the picture for the Bank of England? Yeah, so obviously in the latest inflation data, we saw that there were kind of notable rises in alcohol and tobacco restaurants and hotels and transport prices that you mentioned there. And even though inflation did rise to 3.4 % in December, I think the broader trend is for inflation to fall this year. Inflation is likely to head back towards the 2 % target, which of course is good news for the Bank of England. I don't think there was much in the latest report to suggest that the Bank of England would change tact in terms of its outlook for interest rates.
22:48I think in the near term, a cut is unlikely. You know, we've already had six cuts this cycle. And maybe later this year, we might start to see cuts come through again. Emily, you know, you hear that and you hear inflation, it's easing in theory, it should be back to the 2%. Does that match, though, what you're seeing on the ground? I think customers will always have a little bit of lag time, especially where we're located. There's always going to take, I think, maybe a couple of months behind, if not more. So we'll hold our breath. We'll wait patiently, always be optimistic about it. But yeah.
23:30So do you feel like customers, they're still trading down at the moment? Yeah, and unfortunately, we're still hearing of businesses that are closing. There was one that closed this week in our city that was, you know, everyone would have thought this was a great business. It was doing well. It was always packed. It was busy. And due to rising costs, food costs, you know, national insurance contributions, VAT, you know, a variety of compounding factors, they closed the doors this week. And unfortunately, I think there's still more to come. hospitality is one of the first to get hit with financial upheaval financial crisis it is one of the I think the first industries that helps a society come out of financial hardships as well so yeah it's you know George said food and stuff very volatile so hopefully we can just stay steady through that as inflation starts to drop and George I'm going to give you the last word on this because we're going to sadly have to say goodbye to you quite soon.
24:30But when I hear Emily, I think, is that an economy that's cooling or is it just refusing to cool evenly? It is an economy that's cooling and it's an economy that refuses to cool evenly. So overall, yes, overall, it is cooling, to be sure, but it doesn't cool exactly the same for everyone. Some parts are cooling faster than others and some may even be reheating. But you should expect this at this volatile time. Look, we got too used to a thing called the great moderation. Okay, low inflation and central banks controlling inflation. So growth was okay and slightly too, you know, and the economy was growing at an okay way.
25:17For many years, we managed to avoid recessions. We have forgotten what macroeconomic volatility looks like. and we are being introduced to it because of higher inflation and because of all the geopolitics, especially after the pandemic. But I assure you that 25 years ago, this was actually pretty standard. It's just that our generation needs to come to terms with it. You should get used to it. George, I'm going to have to say goodbye to you. Any plans for the weekend? Are you going to be watching the traders? I'm a dad. I have no plans for the weekend. rather than what my own big teeth. Fair enough.
25:56Fair enough. Well, you know, if you get to watch it back at some point, The Traders is great. Thank you very much. Really appreciate you being up and hopefully you have a great dad weekend. George Ligarius, Chief Economist at Forbif Mazar's UK. Thank you so much for joining us. Wake Up To Money from BBC Radio 5 Live. Welcome back to Wake Up To Money. Now, we're going to be talking about The Traders. Obviously, everyone is talking about The Traders because it's the final episode. season four tonight. Are you ready? It's definitely been the talk of our office here for weeks. People with theories, people with bad theories, good theories.
26:31And we are now less than a day away from finding out who is taking home the prize pot. And The Nation, it's on Tenderhooks. Some people have been calling for their local pubs to screen the finale, just as they do the football on the weekend. We've had a text in, mourning anyone but Rachel or Stephen, to win the Traitors. Davian Darbyshire, no! I really love Rachel Emily McCorkle founder of Low and Slow Barbecue in Derry in Northern Ireland have you been watching? No I have to that's alright in hospitality when do I get an evening free to sit in front of the TV oh fair enough I'm going to get my small violin out as well like I have my alarm set for 3am so I'm just like how am I going to make it until half 8?
27:17I have no idea my husband's probably going to be just going to have some sort of just alarm next to me be like wake up we must watch this but have you heard anything about it Rachel is from Noori so maybe even if you're not watching you might be like I want her to win Yes so I mean I know bits and pieces I mean it's kind of like a TV version of the game Mafia right maybe that's telling my age here but yeah it's very it sounds really cool um I'm there's four seasons that have passed so it's one of those things where I feel like oh my gosh it's not just catching up on like oh what's happened this season but there's so much um so I probably need a holiday just to sit down and watch it all but yeah it it sounds great and I mean tv is great too sociologically speaking it's a great way to bring communities together like you're talking about you know pubs screening it people coming together to watch it it's it's good it's it's good in every way it's entertaining it's good for this society yeah I I'm a big fan of reality TV actually.
28:19I think it's almost like a sociological experiment, you know, just getting to look at how people interact. It's quite funny. Victoria Scholar, head of investment with Interactive Investor in London. Are you watching it? I am. I am a Traders mega fan. Although I didn't watch it. Was it on last night? If it was, I haven't watched it yet. Listen, no spoilers. This is the thing. It's one of those things you have to watch it while it's on live because if you dare open Instagram or X or anything, you get spoilers, memes, literally immediately. So I'm trying to not look at anything apart from financial news this morning.
Read the full transcript
28:58And then try and catch up later. But yeah, I think Rachel's playing an amazing game. Stephen's doing very, very well. I think Faraz is a bit of a dark horse. He's been creating some good theories lately that could play out and I love Claudia's outfits oh obviously I'm just like that's part of the reason why I watch honestly the tartan this year is absolutely fantastic it's very understated but yeah I could go on about that for a long time no but that's great I mean would you there are some people who do never want the traders to win would you be in that category or would you be like fans of the traders because sometimes you're watching it and you actually get to know the traders more don't you Because they're on screen for a longer period of time.
29:44Yeah, definitely. You do. You do. I don't know if I would... I don't really mind if they win or not. I think what often happens is you get a really good traitor who's playing an amazing game like Rachel up until the end, but they don't actually win. So it'll be interesting to see if she can take it through all the way to the end. Fair enough. I think that's the challenge. It is definitely. Definitely the challenge. Well, if anyone has any traitor's theories or, you know, if you're going to be watching it, where are you going to be watching it? Just get in touch with us. Text 85058, WhatsApp 08085 909693.
30:20And if you're listening to us on BBC Sounds or the podcast, use the hashtag WakeUpToMoney on social media. Right, we're going to leave that chat for a minute because we're going to talk about tariffs. We always talk about tariffs, but let's talk about tariffs. Less than a week ago, US President Donald Trump was threatening 10 % tariffs on eight European countries, including the UK, unless the US was allowed to buy Greenland. That threat now appears to have been quietly walked back. One industry that may be breathing a sigh of relief is Scottish whisky. The US is Scotland's biggest export market by value, worth almost a billion pounds a year.
30:57And the industry is already under pressure from falling global demand and a glut of ageing spirits. William Weems, Managing Director of Weems Family Spirits, is with me. William, good morning. Good morning. Thank you for having me on. Well, thank you for getting up so early to speak to us. And it's been a pretty volatile few days. When you first heard of those tariff threats, what went through your mind? Well, the first of all that went through my mind is not again. And thankfully, thankfully, the tariffs have now been removed and we're back to 10%. We're back to where we were sort of a week ago.
31:38Now, the proposed tariffs, they were meant to kick in almost immediately. In practical terms, how disruptive would that 10 % tariff have been for you? Did you have to plan for that? Well, there was no planning we really could do because I think they were coming in on the 1st of February. So three weeks or so notice. And the Scotch whiskey industry is a very long term industry. You know, we're distilling today for products we'll sell 8, 12, 21 years time. So, you know, we have to be brave and keep going. Now, you mentioned, you kind of alluded to this. I mean, during President Trump's first term, single malt whiskey faced tariffs around 25%.
32:22So did this episode kind of feel like a once off wobble or, you know, you're just essentially bracing for more, even though the tariffs haven't come down the line, but you're kind of like, oh, this could happen again. Yeah, very much. I think you just don't know what will happen next. So if I wake up tomorrow and there's the potential of more tariffs, I won't be hugely surprised. It's a negotiating chip for him after all. How have you found dealing with US retailers? Are they becoming more cautious about ordering scotch because of this back and forth? Definitely. that people just want consistency of pricing and these tariffs mean they can't get the consistency they require and therefore there is more hesitancy.
33:07They can order other products, other whiskeys apart from scotch. Obviously, they're domestic whiskey bourbon where there are no tariffs. Even when tariffs don't materialize, there's still that kind of hesitancy? Yes, I think it's, you know, most of the retailers live in the here and now and what the pricing is from their wholesalers. So they react accordingly. But certainly it doesn't help. Now, when tariffs they hit, someone pays. And like, how do you share that between the producer and the retailer? Yeah, very good question. We essentially to date back in President Trump's first term and now split it with our US partners, with the US retailers and wholesalers.
33:56So we take 50 % of the pain and they take 50 % of the pain. But obviously, the higher the tariff, the less likely they are to want to take their share of the pain. Yeah, I imagine, William, that's a tough conversation that you had to have. How do you even negotiate that? Well, that's a very good question. You just you just you have to have a discussion and, you know, it's just not feasible for us to take all the pain. And therefore, you know, we say, really, if you want to continue with this, we need to share this. And that seems an equitable basis on which to go forward. Now, I think it's important to put this into context.
34:43You know, it's not just tariff scares, but you also you're dealing with falling consumption, pressure from health trends as well. And then the oversupply of spirits that I mentioned earlier. So how much harder do the political shocks hit you when you've got all that going on in the background? I don't think it's any harder because of it, because we leave our scotch and barrel and it gets older. It's not like it's an immediate product like, say, rosé, where you have to sell it in a short timescale. So you can just leave it to mature and get a year older. That's obviously what us and other Scotch whisky distillers are doing.
35:28Now, Victoria, I want to bring you in on this. We've seen markets jump around every time tariffs are floated or dropped. from an investor's point of view and from the financial markets point of view, how damaging is this kind of policy whiplash? Yeah, well, I think the main thing is that it does create a lot of uncertainty. It makes it difficult for businesses to plan and it creates a lot of volatility for traders. And we can see that that played out in that way this week with that significant catch-up sell-off on Tuesday, risk-off sentiment, really gripping markets amid those tensions over Greenland and the re-escalation of the possible trade war between the US and Europe.
36:08We actually saw that the Dow suffered its worst day since October and some of the tech giants like Nvidia and Tesla were hit really hard. And then we saw quite a significant rebound on Wednesday after Trump initially ruled out using excessive force and then he kind of called off the tariffs altogether. And so we've seen that rebound continue yesterday with markets really breathing a sigh of relief. So it's a difficult one for investors and traders to play. And it's affecting those sectors, as you would imagine, that are most impacted by the tariffs. So sectors like autos and luxury stocks as well.
36:50Now, Emily, on the more micro level, obviously you're not shipping whisky to the US. However, if you're dealing with a lot of tourists, particularly in Northern Ireland, there's quite a big whisky scene there, isn't it? so have you been interacting either with some of those businesses or maybe people who would be buying whiskey that those 10 tariffs it would have hit them yeah yeah for sure um i mean yeah we we work very closely with the food and drink network here um so we work with distillers um northern ireland is also a very small place there's about eight to ten different whiskey distilleries here um so even though it's not scottish whiskey um it still it does have a knock-on effect.
37:29I think it definitely affects, you know, people are asking questions of, will the U.S. remain a growth market? Will pricing be stable? Can we rely on our distributors? And that's where a lot of the people who are exporting to the U.S. will sync up with the Scottish distribution networks. And if they're being hit with tariffs, then that's a worry. We've started a whiskey experience at one of our barbecue classes as well. So, you know, that was definitely a question of, shoot, was this the right step to make in the midst of these tariffs? You know, fortunately, they've lifted. But yeah, it's definitely something that's hitting us in a knock on a way.
38:11Well, an experience is still an experience, Emily. It is. William, you know, Emily made a good point about distribution. You export to more than 30 markets. Is it just the case that maybe you need to look elsewhere other than the US? You do, but, you know, maybe put more of your efforts elsewhere. Yes. I mean, it's not all doom and gloom. We've got the free trade agreement with India, which is going to bring very significant tariff benefits. And that should be signed at some stage during 2026. so that market has a potential for enormous growth over the next five to ten years as those import tariffs come down.
38:56So, yeah, we may be Scottish, but we're not gloomy about the future of our industry. I like that. Right, William, thank you so much for joining us this morning. William Weems, Managing Director of Weems Family Spirits. Now, Emily, do you use TikTok at all in your business? Yes, yes, we do. Yeah, absolutely. How would you use it as a small business? A lot of our barbecue techniques we'll put on there, recaps of our classes and recipes, things like that. Yeah, I don't dance. I don't dance. That's all right. Yeah, yeah. No, food is huge in TikTok, isn't it? It is, fortunately, yeah. My mouth is watering at the thought.
39:35Well, let's talk about TikTok because it's finally finalized a deal with the White House, ensuring the social media giant can continue operating in the United States. The agreement is finalized by TikTok's owner, ByteDance. will create a new US entity with American investors on board, including tech billionaire Larry Ellison's Oracle. Victoria, I'm going to come to you on this. Any market reaction? Well, ByteDance is a private company, but I think that this is an important decision and ends a longstanding dispute over this very popular app. I mean, it's got 1.9 billion monthly active users, So it's the largest social media app in the world and it's got about 150 million users in the US.
40:23So that's almost half of the entire population of the United States. And the US is TikTok's biggest market. So I think that content creators, influencers, small businesses, a lot of individuals and businesses that depend on the app can really breathe a sigh of relief. and it paves the way for the US to continue to be a market for TikTok and users to continue to be able to use the most popular social media app in the world it now is. Yeah, so addictive. Oh my God, I need to believe it. Victoria also reports this morning that Elon Musk's rocket company, SpaceX, had started looking at bankers for a listing that could come as soon as this year.
41:05I mean, that's potentially a huge new company to enter public markets, isn't it? Absolutely. Yeah. So this is a report in the FT saying it's lining up four big banks to pursue this IPO that could potentially happen later this year. It's the world's most valuable startup. It's hard to know for sure private valuations, but somewhere around kind of 800 billion. and it's looking at becoming the largest IPO of all time. It wants to top Saudi Aramco's$29 billion listing back in 2019. So obviously this is going to be a big focus for investors. The company is clearly trying to raise money and largely this is a pretty good time for a flotation because the markets on the whole, despite the short-term volatility, have been doing really well lately.
41:57Definitely one to watch. All right. OK, we're going to talk about the traders now. I'm going to read out one text. Love Wake Up To Money. Thank you. By the way, Traders Ireland starts on BBC Three on Saturday. That was on RT. I loved it. I did watch it. It was amazing. It was very Irish as well. And actually, the nun from Derry Girls, Emily, was the host of the traders. So maybe that's the one that you should start with. Oh yeah, I definitely need to binge that. Exactly. All right, let's talk about it. The grand finale has arrived. This is twisted. Just the way I like it. I'm scared! Sleep well.
42:40If you can. Oh, I am scared. The final episode of The Traitors Season 4 airs tonight at 8.30pm on BBC One and The Nation, it's holding its breath. So where will you be watching? On the sofa, in a packed pub or even at the cinema. If you live near one of the venues screening it on the big screen. Earlier this week, TikTok creator Saskia Marriott called on pubs to treat the finale like a football match. And for some venues, that's exactly what's happening. Petition for pubs to play the traitors like they play the football, right? There are so many things being like pubs are closing down. Support your local pubs.
43:13Honestly, someone speak to someone because I'm going out tonight and I want to watch the traitors. Joining me, Simon Mitchell, CEO of Curb, a global network of independent food businesses whose venue in Old Spitfields Market in London will be screening the finale. And with the traders now sold to more than 10 countries across four continents, I'm also joined by Cathy Payne, CEO of Banjay Rights, part of Banjay Entertainment, which is responsible for some of the world's most popular reality TV formats, including Big Brother, MasterChef and Survivor. Hello to you both. Good morning. Good morning.
43:48Simon, I'm going to start with you. Now, January, it's usually brutal for hospitality, isn't it? So what is the screening actually doing for your bottom line? Yeah, absolutely. I mean, January is always tough for hospitality, but this January feels particularly tough for some reason. It's been very quiet, particularly this week with the weather and the constant rain. So, you know, we're completely sold out for the traders tonight and we expect it to be our busiest night for the whole month, actually, at Curb Social Club in Spitalfields Market. That's brilliant. So you're selling tickets for a TV show, not football.
44:23I mean, is this new for you? We trialled a similar thing last year when we first opened with a show called The Summer I Turned Pretty that started from kind of 10 people in a small room watching it to 200 people for the finale of that show. So we thought, you know, why not? Let's give it a go with the traitors. It's incredibly popular. It's a Friday night in the city. The Fridays aren't what they used to be. And we've just been blown away by the demand, to be honest with you. Interesting. We got a text in here from Liz. I have attempted to watch traitors due to the fact that if you say you don't, people assume you're weird.
44:58This programme has become total obsession with millions of people, which is slightly worrying for something that is so banal. Oh, I'm so thankful I have failed to be brainwashed. Oh, my gosh. Cathy Payne, you have to respond to that. oh thank you yes uh i think that the reason these shows are so successful uh that they do drive that must watch television you want to see it now you want to know what happens and there's a huge amount of co-viewing across the traders and i think people engage with it and like to know Could they be a traitor? Would they have what it takes to be able to play the game?
45:41And it's fun and it's broad audience and it's very entertaining. So, I mean, do you find that true? It's the whole you've got to watch it. You've got to be the, you can't have spoilers. You've got to watch it when it's on now. It's not like a Netflix show where you can kind of watch that whenever. Although, Summer I Turned Pretty, that's on Amazon Prime, isn't it? I think that's definitely part of it. I think it's also kind of people want a shared experience and be looking forward to the finale for the whole series. You know, what a great thing to do to watch the final in a pub with 120, 150 other like minded people and create an atmosphere like you would for a football match.
46:21Build up that suspense even more than you would if you were watching it at home or with your friend or with your partner. So I think it's that craving of an experience that's driving the demand for people to go out and watch this in a shared environment. Now, the business behind all this is quite interesting. Cathy, when a broadcaster like the BBC buys a format like The Traders, what are they actually paying for? Is it the idea, the rules, the brand, or is it everything? Well, what they would be paying for is The Traders is known as a format. The show was originally created and it will have its own production Bible, set of rules.
47:00And when the BBC are commissioning The Traders or similar, global show like MasterChef, what they're paying for is they're paying for a company such as ours to produce it for them, to bring the know-how, to bring the experience from producing it in other territories, and also the local expertise to tailor shows for a specific domestic market. All these shows will have certain tweaks that work for their market while keeping to the the general rules and bringing local cast and local hosts. How early do you know when something's going to be really big, that it's going to grow global, that it's going to sell?
47:46Well, having been in the business a long time, I think these type of shows don't come around that often. And you usually get a pretty good sign from the first market that it launches in, which may not necessarily be one of the biggest markets in the world. And the success is how you as a company can take that and adapt it for other markets and to really find those shows that have those unique values that make them work in multiple markets, i.e. for MasterChef we always talked about real people, real food. For Survivor, it's an adventure competition, reality competition. So I think it's interesting to look at when you have that initial success and how you identify.
48:43And broadcasters' platforms globally are always scouring the world looking for where the next new piece of IP will come from. And you're kind of saying that some series, they can work in completely different cultures. What is it about the traders that makes that work? I think it's great entertainment and it's fun and it can be a really shared experience. And I think that's what makes it work. you're talking about finales in certain countries and and where I see finales of shows happening in other markets similar viewing must watch tv it is it is a broad audience you know people who were saying when we were attending one of our big conventions in London before Christmas oh I'm not going out tonight because I want to get home to watch the traders final when that was when the Celebrity Traders was on.
49:42So I think those common values, it's a really clever game and it's something that crosses cultures. And Banjay, it's in talks to merge with all three media. That's the original producer of The Traders. So what does consolidation like that mean for the future of big TV formats? Well, I can't talk about that particular subject as being reported, we've acknowledged. But what I can say that the industry, it needs scale. Banerjee is about how we can scale, how we can continue to grow globally. And to do that, you really need scale to be able to deliver these shows and roll them out in multiple territories in a market that is very well publicised.
50:35And it's been challenged financially. Now, Simon, you know, we're talking about must-watch TV, but with Champions League nights and different nights, how will this stack up for you? Very well, is the short answer. I mean, we've had, as you say, Champions League football, Europa League football all week this week, and this will still be by far our busiest night of the week. And as I said earlier, we expect tonight to be our busiest night of the whole of January. All right, OK. Simon Mitchell, CEO of Curb. Thank you so much for joining us. And also Cathy Payne, CEO of Banjay Rights, who was joining us all the way from Australia.
51:15We just have just a little text to come in here. Wake up to money. Traitors talk with no warning. Are you serious? Heard the word traitors and turned off. Waiting in silence now until six. But we didn't say anything that was going to spoil anything. Oh, well. All right. Well, thank you so much to our two guests, Emmett McCorkle and Victoria Scholar. So that is it from Wake Up To Money. Wake Up To Money from BBC Radio 5 Live. 5 Live Sports. Let's get the show on the road on Rod Laver Arena. Good morning, good evening from Melbourne. The Australian Open. How are they both feeling? The nerves, the tension, what's at stake?
51:55Unbelievable. What a rally. Between now and the end of the tournament, we will bring you a daily pod recapping the biggest stories and the best of the action on the All About Australian Open feed. The Australian Open 2026. Join us for our live coverage on Tennis Breakfast every morning from 7am on 5 Sports Extra and BBC Sounds.
From the publisher
What does the lifting of the latest threat of tariffs on US imports mean to one our most lucrative exports to the States. Leanne Byrne speaks to a whisky producer. And, we'll be going over the extraordinary turn of events at the World Economic Forum with our regular Friday panel of business and economic experts. What now for trade relations between the EU and the US? And we'll be delving into the runaway success of The Traitors and finding out why some venues are so excited by the final, they're throwing a party.
