In short
Wake Up to Money - Podcast Episode Summary: Cottage Industry
Episode Overview In this episode of Wake Up to Money, host Sean Farrington discusses significant developments in the business and finance world, including:
- Disney's appointment of a new CEO
- The implications of a new AI automation tool by Anthropic
- The unexpected rise in popularity of cottage cheese among Gen Z
Key Topics & Discussions
- Stock Market Reactions to AI Advancements
- Impact of Anthropic's AI Tool: Anthropic, an AI company, launched a new tool capable of automating various tasks including legal work and marketing. This announcement has caused fluctuations in stock prices, particularly among companies that could be affected by AI advancements.
- Investor Sentiment:
- Ruth Foxblader, a venture capital investor, highlights the mixed feelings among investors regarding whether AI will create disruption or if it is merely an overhyped trend.
- Concerns arise that AI advancements may lead to reduced profits for traditional businesses that rely on manual labor.
- Disney's New Leadership
- Josh DiMauro as CEO: Josh DiMauro, the current chair of experiences at Disney, is set to take over from veteran CEO Bob Iger. His background in park operations positions him well to focus on the experiential side of Disney's business.
- Listener Engagement: Sean invites listeners to share their experiences with Disney, reflecting the company's widespread influence on consumer culture.
- The Cottage Cheese Craze
- Gen Z's Cottage Cheese Revival: The podcast dives into the surprising trend of cottage cheese gaining popularity, attributed to social media and new recipes that reinvent the product.
- Sally Higgin from All Things: The Chief Marketing Officer discusses how their brand capitalized on this trend. They focus on:
- Quality and texture improvements to appeal to consumers.
- Engaging with influencers to promote cottage cheese through effective social media strategies.
Expert Opinions
- Nigel Vaz: CEO of Publicis Sapient, emphasizes that AI tools like those from Anthropic can enhance business efficiency and potentially drive growth rather than threaten it.
- Ruth Foxblader: Discusses the investment climate surrounding AI and the potential for substantial shifts in business structure and workforce dynamics as AI tools become integrated into various sectors.
Market Trends
- Stock Market Responses: The episode outlines how stock prices for certain tech and data companies fell after the announcement of Anthropic's AI tool, indicating investor concerns about the sustainability of traditional business models in the face of AI disruption.
- Cottage Cheese Sales Surge: Nielsen IQ reports a 100% increase in cottage cheese sales over the past three years, driven largely by the shift in consumer preferences and viral marketing.
Conclusion The episode of Wake Up to Money presents a diverse range of topics from the evolving landscape of AI in business to the cultural impact of brands like Disney and the resurgence of cottage cheese. The discussions provide insights not just into market trends, but also into consumer behavior and the future of various industries in the wake of technological advancements.
Listeners are encouraged to engage with the program by sharing their experiences and perspectives on the discussed topics.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VODisney's New Chief Executive and Impact on Business
0:46 to 2:39
Discussion on Disney's leadership change and its implications.
“Over in Riyadh, the Live Golf League Tour tees off today.”
Cottage Cheese Craze Among Gen Z
2:40 to 4:04
Exploration of Gen Z's interest in cottage cheese and its cultural significance.
“and we'll be getting into the launch of the new Live Golf season and the ripple effect that that has had right across the sporting industry, golf industry as well.”
Introduction of Guests and Their Backgrounds
4:05 to 4:42
Introducing guests Nigel Vaz and Laura Lambie and their areas of expertise.
“is, but many will be aware of it, particularly if you're in the world of looking to use chatbots in your life one way or another.”
AI's Impact on Stock Prices
4:43 to 6:04
Analysis of AI tools affecting stock prices and investor sentiment.
“What does this mean for many, many other companies that either might have previously provided these services, might be using this tech in the future?”
Consequences of AI Tools in Legal and Sales
6:05 to 7:40
Discussing how AI tools could disrupt traditional business models and industries.
“A lot of the gains in share price of tech at this point is quite circular.”
Investor Reactions to AI Developments
7:41 to 9:24
Insights on how investors are reacting to new AI developments and their implications.
“Is that a little bit more where we're looking at and investors might be looking at this morning?”
Publicis Sapient's Perspective on AI Tools
9:25 to 11:15
Nigel Vaz shares how Publicis Sapient is leveraging AI tools for growth.
“Nigel you are part of the the wider Publicis group and we saw yesterday the share price fall in Publicis and you know it seems many analysts Investors are thinking that there's a little bit of a link here.”
Sovereignty of Data in AI Applications
11:16 to 14:02
Discussion on the importance of data sovereignty in the context of AI.
“like essentially bringing to bear a lot of the focus on how the industry, from a legal perspective, researches and provides legal opinion.”
Sovereignty of AI Information
14:02 to 16:04
Explore the implications of sovereignty in AI and its impact on businesses.
“happening is the sovereignty of this information, which we haven't really talked about on the show this morning, but there is a big focus.”
Market Reactions to AI Tools
16:07 to 17:40
Discuss how the stock market is responding to AI advancements and investor sentiment.
“And the ripple effect of all this, very much seen on stock markets here in the UK yesterday, Relix in particular, which is a big data company.”
Show all 27 chapters
AI Tools in the Workplace
17:45 to 19:35
Understand the effect of AI tools on job roles and workplace dynamics.
“If you may be getting up this morning, you're just getting your pot of coffee ready, getting your cup of tea ready for the commute into work.”
Political Controversies and Market Regulation
19:36 to 21:54
Analyze Lord Mandelson's alleged political actions and their implications for market regulation.
“following claims he passed market-sensitive information to the sex offender Jeffrey Epstein.”
Disney's Leadership Transition
21:55 to 25:05
Examine the leadership change at Disney and its potential impact on the company.
“And Disney has appointed a new chief executive, Josh DeMauro, currently its chairman of experiences, to take over from veteran Bob Iger as chief executive in March.”
Tourism Trends and Challenges
25:06 to 28:00
Discuss current tourism challenges in the US and their effects on theme parks.
“So I think he's going to be a really good fit.”
Tourism and Disney's Resilience
28:00 to 29:59
Explore the current state of tourism in the U.S. and Disney's strategies.
“what they know and how much they mean to the organization.”
Disney Parks and Guest Experience
30:00 to 32:24
Learn about the guest experience at Disney parks and the importance of branding.
“Pete, the resort that you managed, the Port Orleans resort.”
Listener Reflections on Disney
32:25 to 32:52
Listeners share their thoughts and experiences regarding Disney and its changes.
“The resort was still very much a part, it seems, of what's going on there.”
Disney's Ecosystem and Digital Integration
33:45 to 36:06
Understand how Disney connects physical and digital experiences for customers.
“you'd be more of a Disney guy over a golf guy.”
Cottage Cheese's Comeback
36:07 to 38:42
Discover the resurgence of cottage cheese as a popular food item.
“Once known as a 1980s era sad diet staple, cottage cheese has quickly become an unsung hero of the fridge, an unlikely protein-filled viral sensation.”
All Things Brand Strategy
38:43 to 41:24
Learn about All Things and their strategy to popularize cottage cheese.
“and as you say, other dairy products might be having their moment in the limelight.”
Creating a Competitive Edge in Dairy
41:25 to 42:01
Explore how brands can differentiate and retain customers in the dairy market.
Building a Brand Moat
42:01 to 43:36
Discover how effective branding strategies can retain customers.
“you know in in branding when you're when you're building brands we talk about this concept of building a moat around around your brand a lot which is what are the things that are keeping people in?”
Challenges in the Farming Industry
43:36 to 44:46
Explore the struggles faced by the farming industry and how brands can help.
“Is it felt necessary within the farming industry that they're not being paid enough for their products in the first place?”
Future Trends in Nutrition
44:46 to 45:58
Learn about the importance of protein and fiber in upcoming food trends.
“things that tip the balances between us and other brands.”
Changing Consumer Preferences
45:58 to 47:26
Understand the shift in consumer behavior towards healthier options.
“massive and enduring macro trend that will be around for the next five to 10 years.”
The State of Liv Golf
47:26 to 49:19
Examine the financial viability and future of the Liv Golf League.
“Now, golf, Laura, I said I would ask you about this.”
Liv Golf's Sustainability Challenges
49:19 to 52:29
Analyze the sustainability issues facing the Liv Golf League amidst market pressures.
“I think this is not only is this a pivotal season for Liv, but it's a potentially league defining season in terms of their future.”
Transcript
Automatic transcript. May contain errors.0:00Wake Up To Money from BBC 5 Live. Hello, welcome. It is Wake Up To Money stock markets around the world taking a little bit of a hit. Certainly some individual companies have been whacked after the launch of a new AI automation tool from the AI company Anthropic doing things like legal work, sales, marketing. This tool can help a lot of businesses, but some share prices have taken a hit. We'll get into why that is. Disney now has a new chief executive.
0:34That Josh DiMaro, not singing there, but he is Disney's current chair of experiences. And he's going to take the helm when Bob Iger, the legend of Disney, Bob Iger, stands down in March. Over in Riyadh, the Live Golf League Tour tees off today. And we'll have a look at whether golf's disruptor competition has stayed the course. And we didn't know they could. I'm honestly ashamed to share this recipe, but it's cottage cheese, edible cookie dough. Gen Z, apparently we've got into a cottage cheese in a big way. We're going to find out why. Wake Up To Money with Sean Farrington. Good morning to you.
1:13Wake Up To Money on this Wednesday morning, the 4th of February. We're just coming up to five past five. Lots to get your thoughts on today. So 85058, please do get in touch. Intrigued as Disney puts its chair of experiences in charge of the whole business. are in charge of making all the films, in charge of Disney +, the sports channels, the resorts and the theme parks, everything. That person is now in charge of all of that. But I'd like to know your Disney experiences, where it is you in your lifetime, and it may be right now, you may have plans for the future, you may have spent money with Disney.
1:51It's pretty hard to get through a life without doing it in one way or another, isn't it? It could be off to the cinema with your kids. It could be the trip of a lifetime that people think they might be having by heading off to one of those Disney worlds or Disneyland's. It could be the sport consumption that you have around the world. Do let me know the pile of toys that you had in your attic when you were little. Let me know where all that spending can come from. Disney spend, your experiences. You might have something booked for later this year as well. is it what needs to change, if anything, as a new chief executive comes in.
2:3185058, there's that and plenty more AI chat to be had. Cottage cheese as well. Maybe as the programme goes on, we'll find out a little bit more why that all of a sudden is all the rage and we'll be getting into the launch of the new Live Golf season and the ripple effect that that has had right across the sporting industry, golf industry as well. I've got Nigel Vaz with me this morning, chief executive of the global digital consultancy publicist sapient they've got around 20 000 staff worldwide 1500 here in the uk nigel very good morning to you good morning sean thanks for joining us nigel got laura lambie with us as well senior investment director at rathbones hi laura hi sean are you well i am i am indeed thank you you good i'm good i'm good golf or disney for you, Laura?
3:19I think I know the answer. Golf. Golf for me. So, Nigel, for you, which one has dominated your life more? Disney. Disney, great. Right, well, look, that's what we do. We plan these things intricately on Wake Up To Money, so we get expert views on all of this. I would also like thoughts from both of you on what we're waking up to this morning. Some of the headlines in the business pages of the papers, some of it making the front page, I think a little bit on the front page at the time, AI tool hits stock as Anthropic, this huge tech company in the United States. It's an AI company and it has the likes of Claude, a chatbot Claude under its watch, which is a big rival to ChatGPT.
4:03Might not be as big and off the tip of the tongue as ChatGPT is, but many will be aware of it, particularly if you're in the world of looking to use chatbots in your life one way or another. It might be one of those apps you've ended up downloading, and you might use it in your workplace as well. But Anthropic, as many of these AI companies are trying to do at the minute, they're launching tools, they're advancing this tech as fast as they can. And it's launched a tool that it says could automate things like legal work, reviewing contracts, briefings, wider stuff in the sales and marketing industry as well that it has launched.
4:39And that has meant it seems that investors around the world have thought, What does this mean for many, many other companies that either might have previously provided these services, might be using this tech in the future? I've got Ruth Foxblader who joins us on the line from New York, the founder of the investment company Fox Capital, a fintech specialist as well. Ruth, good morning to you. Good morning. What has been the consequence then? What is the mood amongst tech investors, those in the tech world on the back of this product and those that may well come like it? So for venture capital investors like me, it's extremely exciting.
5:21You know, we have been debating probably for about a year, year and a half, whether some of the kind of game changing efficiency gains from artificial intelligence were going to actually occur. And, you know, we've been talking about, you know, is AI a game changing technology or is AI an overblown bubble? It seems that today's sentiment is that some of these efficiency gains could come quicker than we thought and could curtail profits for incumbent businesses. And so why would it be, Ruth, that we see even the share price of some of the world's biggest tech companies and software companies? Why would the share price fall on the back of something like this?
6:07A lot of the gains in share price of tech at this point is quite circular. It's really about investment in infrastructure, meaning investment in compute power. So there's an assumption that generative AI is going to be used more and more by all sorts of companies. All sorts of companies are going to need to invest in models. They're going to need to invest in running models. They're going to need compute power. They're going to need data centers. And there's been an enormous amount of CapEx spending promised in those areas. If we see things like Anthropic, which is, you know, mainly an enterprise tool, being able to do quite a lot more than, you know, maybe we initially thought, then maybe there isn't so much of a need for all of that infrastructure investment that we've been anticipating coming along with this AI boom.
6:57Maybe the boom is going to be so efficient that actually it doesn't kind of create as much wealth as we thought it was going to for the tech sector. Interesting. So the talk up until now has been the excitement around all the investment that will be needed and the services that will be needed from these big tech companies. But almost this morning, the conversation has turned a little bit to actually what are the consequences of some of these tools? How will it impact all of those legal services companies around the world, for example? Is that what this is about? You know, when we talk about what is AI actually going to do, which jobs it might take would be the sensationalist headline.
7:42Is that a little bit more where we're looking at and investors might be looking at this morning? Absolutely. And I think that what we have seen, you know, for a couple of years now is sentiment really shifting back and forth very wildly. And any hint that these efficiency gains are actually coming has a really, you know, profound impact on markets for a day or two. The sense that, you know, perhaps all companies are overvalued or, you know, the tech sector is overbought. you know, this sort of bubble talk has been in the ether. It's been in the atmosphere really since October of last year. It hasn't had a ton of staying power.
8:23And my assumption is that, you know, we are going to continue to bottom out whether or not, you know, how much we believe in AI, where we think the gains are going to come from. But this is, we're really seeing that sentiment around an unknown that we believe is going to be profoundly impactful on the economy in on jobs. So how would you sum up, Ruth, the consequence of an AI company launching a tool that can automate some legal and sales work, just as this specific thing this morning? What are the ripple effects of that? I think that these tools are very powerful, extremely efficient, and they show that incumbent technology companies, despite enormous amounts of proprietary data and years and years of know-how are probably at risk of disruption more than they have been in you know decades I would say.
9:21Now Nigel, Nigel Vass who's the chief executive of the global digital consultancy Publicis Sapient. Nigel you are part of the the wider Publicis group and we saw yesterday the share price fall in Publicis and you know it seems many analysts Investors are thinking that there's a little bit of a link here. You're not the only sort of advertising and PR company around the world to have seen its share price fall yesterday. Does something like this from Anthropic have a direct consequence on your business? We think exactly the opposite in this case, right? Anthropic to us as a partner on the sapient side, we leverage a lot of their tools, including cloud code in our enterprise AI platforms to accelerate the development of software and technology.
10:16And then on the public side, I think a lot of the models, whether it's an AI, Anthropic, Gemini, essentially are underpinning a lot of the efforts we use to build and deliver content that is targeted and personalized. So from our perspective, actually, revenues were up, margins are up, and the opportunity for AI to act as an accelerant is more what we've actually observed. We shared yesterday that our revenues are up almost 20%, more than a few billion dollars since the advent of Gen AI. And I think building on the question that you were asking earlier, when you actually look at the anthropic conversation, right, we already had tools like Harvey and Lagora, Harvey being the U.S.
11:14startup and Lagora effectively being the European equivalent, specifically focused on legal expertise, if you will, like essentially bringing to bear a lot of the focus on how the industry, from a legal perspective, researches and provides legal opinion. I mean, that was the focus of those startups. I think here the idea was a lot of those startups were wrappers, if you will, built on top of the models. In this case, Claude, which is the anthropic model, and Claude Work. but others. And one of the big things that I think people were really looking at here is, what is the distinction between some of these businesses, which are effectively providing models that are enabling a lot of functional expertise, have in terms of the ability to disrupt those functional expertises and subsume them into the core business?
12:15So it's part of the pitch here, Nigel, a business is going to have to try and almost convince investors that this new technology will actually be a boost to them, rather than what appears to be an initial reaction in the last 12, 24 hours, that it might be taking business away from them? I think partly investors being convinced about that is one thing. But I think the secondary thing is actually articulation of what exactly is the moat relative to a lot of these companies, right? I do think that, you know, as we've seen over the course of the last, you know, I don't know, three years now, we've seen moments like this where investors have generally gone towards, oh my God, you know, a company like an OpenAI is going to subsume everything into its platform and disintermediate lots of businesses, and then go to the other side where you've seen crazy valuations for companies like Accursor and others who are leveraging models to build tools to say, no, no, there's a lot of real opportunity there to drive functional expertise in specific areas, including, like I mentioned, like Harvey and Lagora specifically in the context of the legal space.
13:31So I think you've seen the pendulum switch between these two ideas. And I think yesterday when there was a new launch again of this specific tool, we saw yet again the idea that this is actually a concern from the perspective of a lot of data companies, a lot of indexes, and in fact, a general market sell-off, particularly with a focus in Europe, I would say beyond the United States. Because the other debate here that's happening is the sovereignty of this information, which we haven't really talked about on the show this morning, but there is a big focus. And we've seen over the course of the last few months, lots of companies talking about what they need to do to enable sovereign AI to enable their specific countries, legal and other data to be at the forefront of how these models operate.
14:27Ruth, just finally on this for now, where does this go next, do you think, given that we've got a little hint of how people might view these new tools and what they might do. It's one day, one day reaction. And really interesting to hear from Nigel there about what it's like running a business that actually is using these tools and going to be using these tools in the future, rather than just what investors think. Where next? I think we've made a mistake thinking that any single news story is a referendum on, you know, the debates, which are quite nuanced, and which I think Nigel really laid out in a really interesting and kind of tactical way.
15:12I think what's very clear is that these are revolutionary technologies, and that there will be winners and losers, and we're in very, very early innings of this game. So understanding who those winners and losers are is something that is kind of happening in real time. And so there will continue to be these market shifts as we anticipate market structure changing for specific companies on the basis that, you know, some of the models can integrate some of the more proprietary use cases, you know, within themselves rather than the kind of wrappers or being integrated into legacy industry. But, you know, we're in a period of profound change, and I think we have to anticipate that.
16:01Ruth, thank you for being with us this morning. Good to talk to you. Ruth Foxblader there, joining us from New York, founder of Fox Capital, Laura. And the ripple effect of all this, very much seen on stock markets here in the UK yesterday, Relix in particular, which is a big data company. It's got LexisNexis under its watch amongst plenty of other things. Seen its share price fall nearly 15%. It's one of the biggest companies on the FTSE 100. Yes, it was part of a cabal of companies, including Experian and Sage and Pearson, who fell back on fears that this would affect their business. I mean, Ruth and Nigel are kind of real experts in this.
16:44But I think what the ordinary investor is trying to get to grips with is understanding how this actually impacts life. And if you think back to when CHAT GPT was launched, it was all of a sudden, oh, this is what it's all about. Oh, this is what you can do. And then we had the market turmoil in January of last year when China said their deep-seat model could do it for, you know, five million pounds or whatever. So there's been a roller coaster ride as ordinary investors try and get their head around exactly what this will do. And if the experts are still thinking, you know, we're not quite sure how this is all going to pan out and then ordinary investors are struggling too, there's no doubt there will be winners and losers.
17:30But it's, I think, just trying to see how it impacts your own work. It certainly is affecting my working life and I'm sure it is yours too. More to come from Laura, from Nigel and from yourselves as well. 85058. I would like your thoughts on this. If you may be getting up this morning, you're just getting your pot of coffee ready, getting your cup of tea ready for the commute into work. You might be working from home given the amount we're able to do that now in the legal area, the sales area, advertising businesses, whatever it might be. These AI productivity tools, no doubt we'll have seen plenty of them come into those areas already.
18:09What's the mood? What's the feeling about what these tools will do? Do you feel like it's going to support your job and your career? Or is the talk that actually it's just, it's going to create efficiencies and you're going to have to reskill in other areas within your business. It might not necessarily mean at all losing the job, but what does it mean? The consequences of this 85058 if these AI tools have got into your workplace one way or another. Right, 22 minutes past five. Let's get the weather forecast for the day. Here's Ben Rich at the BBC Weather Centre. good morning a slightly milder day in prospect for many parts of the uk but still with some areas of clouds some outbreaks of rain pushing northwards and still a little bit of snow mixing in over high ground in the north of the uk let's start in scotland snow continuing to fall up over high ground in the north and the east of scotland at low levels i think it'll mainly be rain and those snow levels tending to rise as the day goes on shetland could continue to see some wintry weather even to quite low levels and it will stay windy here northern ireland looking mostly cloudy quite damp and drizzly, some patchy rain at times.
19:10And for England and Wales, well, North Wales, northern England, starting the day with some hill snow and some ice, rain at low levels. It will gradually turn drier and brighter through the day with some sunny spells developing across England and Wales, highs of 5 to 10 degrees. Ben Rich, 5 Live weather. Good morning to you. It is Wake Up To Money on BBC 5 Live, 23 minutes past 5. You may well have seen Lord Mandelson said he's stepping down from the House of Lords. the Metropolitan Police has launched a criminal investigation into Lord Mandelson following claims he passed market-sensitive information to the sex offender Jeffrey Epstein.
19:45According to an email exchange in 2010, Lord Mandelson appeared to lobby then-President Obama's Chief Economic Advisor Larry Summers to water down proposed restrictions on US bank trading activities. Of course, the question is why, and that is what many want an answer. Two, our business editor Simon Jack explains. In the aftermath of the financial crisis, there was a lot of thought being given to how to make banks less risky. And one idea was to stop them making bets with their own money, so-called proprietary trading. And there was a proposed rule called the Volcker Rule, which was going to put a stop to that.
20:22And the bankers didn't like the look of it. So Lord Mandelson appeared to lobby President Obama's chief economic advisor, Larry Summers, at the behest of Mr. Epstein and senior bankers to water down proposed restrictions on that kind of activity. Now, Jess Staley, JP Morgan executive, writes to Mandelson on the 30th of March 2010, suggesting a few arguments to use with Larry Summers, saying things like, proprietary trading supports management of interest rate risk, creating greater lending flexibility. And later, if the Volcker rule had been in place during the financial crisis, it would not have prevented the bank failures that occurred.
20:55Now, ultimately, the Volcker rule was imposed, US banks' proprietary trading was cut back. But the memos appear to show that Lord Mandelson was directly asked by Epstein on behalf of top US banking executives to use a meeting with the US president's top economic advisor to lobby for lighter regulation. And that appears to seem that the theme running through this, as some have said, is that it seems Lord Mandelson's primary loyalty appeared to lie with Mr Epstein and his powerful banking friends. The BBC understands Lord Mandelson maintains he's not acted criminally, did not act for personal gain, argues he sought Epstein's expertise in the national interest.
21:29Stay with us on Five Live, of course, throughout the day for more coverage on that. Thank you for your messages about, well, Disney, for starters, golf, whatever it might be. Steve's been in touch. Golf is the game of the oblivious and arrogant. Dear me, Laura. That's a bit harsh for this time of the morning, isn't it? Steve says, I tried Disney TV for one week. Was so disappointed, despite being aimed at adults. No grit, just smolts. Well, Steve, I think you're in a bit of a minority relatively for that, given the strength that Disney has shown in recent years. And Disney has appointed a new chief executive, Josh DeMauro, currently its chairman of experiences, to take over from veteran Bob Iger as chief executive in March.
22:13It might be an indication the company looking to focus on parks, hotels, cruises, those elements of the business. Pete Blank is a former resort operations manager at Disney's Port Orleans Resort. Pete, thank you so much for taking the time to join us. What would it be like being chairman of experiences at Disney? Well, first of all, you wouldn't get much sleep, as you wouldn't probably if you're CEO either as well. But being over the experiences, Josh had a firsthand look at what it meant to work in the parks and in the cruise line and in the adventures by Disney. And so he's got a pretty good handle over what it takes to keep that segment of the business running.
22:54Right. And give us a sense, Pete, when you're working at Disney in that resort section, how much do you feel you're part of this giant of media, of entertainment with streaming services, huge sports contracts and broadcasting and all of that? It's interesting. When I was with the company, everybody has their passion around their location. So if you happen to work at ESPN, you thought that was the best. And if you happen to work for streaming, you thought that was the best. And the same thing holds true when you worked in the parks experiences. Now, don't forget, the parks are the highest revenue driver.
23:31I think they brought in about$36 billion or something this last fiscal year. But every cast member who works in the theme parks or the resorts, they feel a connection. They feel a passion, especially at Disneyland. you know they'll they'll always talk about you know this is the theme park that walt created on his own this is the theme park where he walked and i'm walking where he walked so people at disneyland the cast members there feel a true connection to the mission of what disney's trying to accomplish and i think that kind of holds true in in all the parks as well that's remarkable isn't it sometimes we when we talk about the media landscape we've been chatting a lot lately about what might happen with Warner Brothers Discovery?
24:12Will it be Netflix buying it? Will it be Paramount? But Disney, even though we think they're in the same world, those other businesses don't have that theme park business, do they? It's almost a cash cow. And, you know, it is one thing to watch Toy Story or Frozen in your home. It's another thing to get to a Disney park and take your kids into the world of Toy Story land and meet the characters or go to Frozen. And then when they get older, they bring their kids And when I worked there, the amount of repeat guests who would come back, who I would see, these are my kids, and now they're bringing their kids.
24:47And it's a generational experience, and Disney knows how to tap into that. And Josh, I think, is going to be the perfect man for this role because he does come from a park background. He comes from an operations background. Nothing against finance people, but they've got a different mindset, and you have to have that. But Josh understands the cast experience and the guest experience. So I think he's going to be a really good fit. What can you tell us about working? I assume that you've had overlaps with Bob Igo and he's been chief executive, you know, 2005 to 2020. Again, the last few years that will much.
25:23First up, what was his running of Disney like? He was very focused on taking the company to the next level. He, you know, he welcomed the Star Wars and the Pixar acquisition. He welcomed new and creative ideas, buying out 21st Century. So all of those have ripple effects through the entire organization, whether it's streaming or parks. Josh's challenge is going to be to continue the legacy. You know, Bob is very well-liked among the cast members, both on the Hollywood side and also on the theme park side. Josh is very well-known in the theme park side, but not so much on the Hollywood creative side, which is where Dana Walden, I believe, is going to take over and do some of that work as well.
26:08So he's going to have to chart his own path, but he's very much an innovator. He's a risk taker, and I think he's a calculated risk taker. But I think he understands the power of the Disney guest and how much that the company means to people. I mean, very few CEOs can talk about their company and make people cry because of the emotional attachment they have to it. So as long as he can continue to latch onto that and make good strategic business decisions, it's going to be okay. Is that what Josh does? Absolutely. He is. And here's the funny thing over in America right now. When this announcement was made, the amount of people on social media, I've seen hundreds over here on Facebook and LinkedIn, who post pictures of themselves who saw Josh walking around a theme park in Walt Disney World or Disneyland.
26:59Hey, the chairman of Experiences was walking by. He stopped and took a picture with me. He said hello to me, cast members. So he's not going to walk through a theme park with an entourage and people pushing him to the next location. He has always been a cast-first, guest-first type of leader. And so that attracts people to want to work harder for him because he at least gives the impression, I think he'll follow through, that he has everyone's best interest at heart. Are you saying this, Pete, have you met him directly? Did you work pretty closely with him or under him? I have met him a couple times through my career when I worked there, but I have a large contingent of friends who still work in the Disney parks.
27:41And their stories that they tell me are just that he is – genuine is the best word I can use, Sean. The most genuine person you could experience. Now, when you go to CEO, that's a huge jump because now you're not just over the experiences division. You're over the entire company. So it'll be interesting to see how much time he has to stop and chat with people when he gets to the theme park because he has other – but from what I understand, I don't think he will lose the connection he has with the frontline cast and knowing what they know and how much they mean to the organization. And what's the environment like at the minute, Pete, for tourists in the United States, you know, more generally?
28:22There's not so much, I mean, it'll be a challenge for Josh tomorrow, but we've heard about concerns around tourist numbers in America. Do you get that sense from your friends who still work there? Yes, there's always a hint of caution around international travel. We saw it after 9-11. We saw it after COVID. We're seeing it a little bit now, depending on the political environment. But you're not just seeing it at Disney. You're seeing it at the Universal theme parks. We've got a lot of Six Flags theme parks here. And, you know, numbers are down a little bit there. But nothing that – the thing about the Walt Disney Company is it's always a marathon, not a sprint.
29:00You can't look at anything in a vacuum. You've got to look over the long haul. And so that's going to come back. But as far as the American tourism goes, there's always concern about the price point and how things are going up. But Disney does such a great job with training its cast members to provide the theme park experiences that make the children happy and the adult happy. In fact, a friend of mine who I work with here, he took his family to his first trip, told me this this morning, on his first trip to Walt Disney World. And he goes, boy, that cost me a lot, and I'm already saving for the next one.
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29:38So it's a value proposition. You get what you pay for. So people are saving for a lifetime experience. They better get that. And Josh realizes the importance of how the theme parks can drive the streaming, and they can drive the Hollywood movies, and they can drive the intellectual property. And I think he's going to, it's going to take him time. This is not going to be an easy job, but he's definitely going to be, I think, a good fit. Pete, the resort that you managed, the Port Orleans resort. So am I right in saying that is part of Disney World? Is it part of it? The one in Orlando, Florida, anyway.
30:16Yes, in Orlando, Florida. Walt Disney World has, you know, over 15 hotels, four theme parks. When I was there, it was 55 ,000 cast members. I think right now over the entire experiences for all the theme parks worldwide, it's 185 ,000 cast members. But yes, that's an onsite Walt Disney World specific resort where we're adding magic every day. So when you are riding a bus from a theme park, that's a Disney bus to the Disney transportation to the Disney theme park, back to your Disney hotel. And if you're getting great guest experience there, you're going to want to come back again and again, and you're going to want to rent movies and you're going to want to stream disney plus and you're going to want to do all those things and that's what's important as i've got you i've got to ask you a most ridiculous question that's something something i only learned recently and i don't even know if it's actually a thing i've always struggled in my life to remember where where disneyland is where disney world has never been to either but somebody told me well the way you remember is disney world has an or in it and that's in orlando florida and disneyland has and LA in it and that's near Los Angeles.
31:19Is that a thing or is that just... Yes, it is, it is. And it actually came, I mean, it was never taught. I don't know who was the first person years ago to meme that or tweet that, but that has been passed down now to all types, especially to our international guests. And you'd be surprised the number of... When you're ensconced in it, like we are on a daily basis, and I'm still a shareholder, I still go down there to visit three or four times a year. I'm a vacation club member. So I'm invested in it as well. And the international guests who come over sometimes are like, oh, I thought that, you know, where's the Matterhorn?
31:59And I'm like, oh, that's over in the California Park. That's not here. But all of them just hopefully give everybody a great experience. And to all your people listening, come on over. We would love to give you a great Disney experience. But I'm sure Disneyland Paris is going to be closer. I was going to say, we'll allow you that pitch at the end of it, even though you're slightly conflicted, Pete. But thank you for your time. We will have to talk again. Pete Blank, former resort operations manager at Disney's Port Orleans report. The resort was still very much a part, it seems, of what's going on there.
32:34Wake Up To Money with Sean Farrington. Good morning to you. Wake Up To Money on BBC Five Live. like your Disney experiences, your spendy. Do you have any of that booked? We were just talking there to Pete Blank, who's ran one of those resorts over in the United States. And you hear the passion. You can't suppress it, can you, for people who have been that close to how Disney has grown and why the theme parks are such a huge part of the business. A real reminder for all we talk about streaming services. Dave in Birmingham says, As us kids of the 40s or 50s thought heaven had arrived if there was a Disney film on the local flicks.
33:13And the name still holds magic 75 years later. Keith, not quite getting that magic. He says, I've never been to the parks. Can't forgive them for what they did to the Marvel Universe and to Star Wars. Right, you know, opposite ends of the storyline for Disney. What they've done in the last couple of decades with those universes. 85058, your thoughts on Disney as those changes move apace. there with a new chief executive. We've got Nigel Vaz with us this morning, chief executive of the Global Digital Consultancy, publicist Sapient. Nigel, you mentioned earlier, you'd be more of a Disney guy over a golf guy.
33:49How has Disney infiltrated your life? Well, you know, exactly as Pete was talking, right? It is definitely something that you grew up with as a kid. And then once you're in that Disney ecosystem, you really experience so many things. And I think what Disney's done such a good job of is really connect the physical experiences to the digital experiences. As it happens, I know Josh also pretty well. And when I was listening to Pete talk about Disney and the parks, he's done a fantastic job. He opened the Abu Dhabi park, which is the first big park they've had a new one in a while. He also did the Epic Games deal with Fortnite.
34:32But to answer your question, my son, I have a teenage son who played Fortnite and didn't necessarily grow up entirely in the Disney ecosystem, but was in that ecosystem without even realizing it because he watched Toy Story as a kid, played Fortnite as a teenager. and Disney finds ways to take those pieces of IP and then string them through the parks and create, you know, somebody was talking about Star Wars, right? But his first exposure, my son's exposure to Star Wars was in a Disney park, not by watching the movies like, you know, I did. And so he was sort of brought into that ecosystem there.
35:10And so I think they do a really good job of connecting the physical experiences to the digital experiences with content and streaming. And of course, for the grownups now, Now people don't realise it, but they own ESPN and have owned it for a while. And so they also own what is effectively the best live experiences for so many sports, particularly in the United States. Interesting. 85058, your thoughts, experiences about Disney, about golf. We're going to be talking about that a little later as well. I've got questions for Laura lined up on her thinking around what's been going on in the world of golf.
35:43Live golf, the Saudi-backed golf. More than a tournament, isn't it? Golf, what do they call it? Platform golf. Whole section of it. Tour, that's the word I'm after, is starting again today. It's sort of changed how people viewed the world of golf, particularly the players involved in it. It's caused a few disruptions of late. But first, we're going to talk about cottage cheese. Once known as a 1980s era sad diet staple, cottage cheese has quickly become an unsung hero of the fridge, an unlikely protein-filled viral sensation. I'm honestly ashamed to share this recipe, but I'm kind of obsessed with it.
36:23It's cottage cheese edible cookie dough. I'm making a cottage cheese bowl for lunch. I have not eaten anything today because I have been knee-deep into work. Cottage cheese, 300 grams. This means there's 35 grams of protein in this entire pot for only 89 pieces. Savory cottage cheese waffles that are light, fluffy, and have 26 grams of protein per service. Now, I know it might sound crazy to make waffles with cottage cheese, But you have to trust me on this. It gives it the best taste and texture. And it adds a ton of protein. What a comeback. A few cottage cheese recipes there from various parts of social media.
36:56Is cottage cheese finally getting the spotlight it deserves? UK sales are soaring. No surprise, is it, if those viral bits of social media are anything to go by. Sales up more than 100 % over the past three years, according to Nielsen IQ data. It's not just own label products running the show either. Firms like All Things have turned cottage cheese into something of a digital hit. Sally Higgin is Chief Marketing Officer at All Things. Sally, thank you for joining us this morning. Morning to you. Good morning. Thanks for having me. Just tell us a little bit about what All Things do, because if people aren't familiar with the brand, is it just cottage cheese?
37:38Where does it come from? Yeah, of course. Perhaps I can give some context. So initially, we launched a couple of years ago as All Things Butter. The brand is co-founded by Thomas Draker, who's a professionally trained chef with a huge following. And he has something like over six million followers across all his platforms. And he did a content series during lockdown. Over a month, he did one flavored butter every day. And the series went viral, amassed over a billion views. And people were just desperate to try the product. In the comments underneath, it was like, where can I buy it? where can I try it?
38:11And so All Things Butter was really born off the back of that. Tom teamed up with Toby, his best mate from school, and they launched the business. But as a team, we always knew that the end game would be expanding into more dairy categories and to become a sort of British dairy household staple. And we were doing our category analysis last year and thinking which category would be the first right move. And for just so many reasons, cottage cheese was where we went. And based on the last six weeks of data, I think that proved to be the right call. Very interesting. So what then happens internally when you get a sense that cottage cheese might be, and as you say, other dairy products might be having their moment in the limelight.
38:55But when you see it become a viral sensation the way it has, how do you capitalise on that when you're at all things? Yeah, well, one of the unique things about our brand is we have really strong social and digital capability. We've always been very strong on social media. And so we thought we would be uniquely able to bring the brand to people where the conversation was. We have over 120 ,000 followers on our Instagram. We work with big macro influencers like Em the Nutritionist, Tom himself, Ruby Bogle, who's a great British Bake Off runner up. And we knew that we could really foster the conversation online.
39:42And actually, their posts between them, those three, their posts have already hit over 9 million views in January alone. But we've had countless people organically posting about the brand. And so we knew that because we had strength online, and because virality is such a strong driver of the category, that was one of the really big reasons that drew us to the category. So it's amazing how a brand, again, we often end up talking about brands on this program and the strength of them. Does it have to really be all about the brand? Because as we were describing earlier, cottage cheese, been around a while.
40:19And, you know, it's a pretty standard product that people will be very familiar with in their supermarkets all of a sudden there's a bit of energy behind people wanting it so what is it about a brand how do you make a brand stand out when people may well just see particularly once they've got back into it that there are a cheaper own label options of what is the same product you know cottage cheese is going to be cottage cheese isn't it yeah i i mean i think product and quality is number one. It's like the absolute number one in everything we do. And actually, some people do find the texture and flavor of cottage cheese off-putting.
41:02And so getting that right was really essential. Creating like a thick, uniform texture that would encourage and entice as many people to try cottage cheese as possible was like the number one goal when we set about entering into the category and developing the product is that the game so you've got a strong brand clearly with a chef that has so many followers and has done things in the the butter world that that you once you've sort of used that brand to entice people in you then need to like really really grip them you know how do you try and keep that customer because obviously the product is one part of it but is there is given your chief marketing officer is there part of your brand work that's also a part of keeping people uh buying that individual thing when they'd be so tempted i've just done a quick search of cottage cheese myself you know there's an array of options and you want to keep people on the thing they've just tried yeah you're you're you're right i think you know in in branding when you're when you're building brands we talk about this concept of building a moat around around your brand a lot which is what are the things that are keeping people in?
42:15What are the things you're doing that stop you leaking or sort of consumers switching out of your brand? How are you getting consumers to switch towards you and stay with you? And, you know, you do that through making sure that your brand is well developed and perfectly positioned against your target consumer, being clear about who your target consumer is, and then speaking to them in a way that really resonates, that reflects them, reflects their values, serving them the right message at the right time in the right channel and that's definitely you know an art as well as a science and that's all about working with content creators that they love to see in their channels getting your pr right so you're showing up in papers that they read in the morning or magazines making sure your paid efforts are being switched on in the right places at the right time so you're building up this like matrix of communication constantly talking to your consumer and keeping them within the brand we also do things like we give one percent of all of our revenues to the rabi which is um a british farming charity because we know we know firstly it's important to us because british dairy is the star of this show and without great british dairy we wouldn't exist so it's important to us to um show them some love back but is that is that And that's interesting.
43:34Is it enough? Is it felt necessary within the farming industry that they're not being paid enough for their products in the first place? That there ends up being this sort of side market of charities that are providing money that way? I mean, I definitely am not like I wouldn't want to pitch myself as a spokesperson for the farming industry because I don't have that type of position. But what we can see from working closely with them is that, you know, they're an industry that's really struggling. Lots of macro factors have been really tough for them. Environment, you know, changes in policy. It's made it really difficult for farmers and they definitely need as much support as they can get.
44:21and as a brand who relies so much on great quality dairy because we know it you know it makes our products taste better if the cows are looked after and and properly kept um that's like a one way of giving back and it's important to us as a brand it's important to the consumers who buy us and so these you know and keeping our supply chain within the uk these are the things that do matter to consumers you know when they're at shelf and they're making these decisions these are the things that tip the balances between us and other brands. Sally, sorry, just I'm conscious of time a little bit. So I just had one final question I wanted to ask you because a little sneak preview for Wake Up To Many listeners.
45:01We're going to be hearing more from the boss, the founder of Gusto, the meal delivery business, because I've been chatting to him about a variety of things. And in that, that came up one of the minor things, but just as I talked to you, just reminded me he was talking much more about do you know what fiber's the thing actually not protein and anybody in social media will have will have already seen inklings of the the next potential trend or wave and i just wonder how you know given you've gotten butter and and cottage cheese like and you talk so strongly about dairy what what do you do when you see potentially the next viral trend being something that isn't in the dairy world does does fiber come up in in your conversations?
45:44Well, definitely, we've got an eye on fiber, and we've got some interesting innovation in the pipeline. So perhaps I can come back on and talk to you about what we've got lined up. But I think I would just say that I don't see protein as like a fad protein is a massive and enduring macro trend that will be around for the next five to 10 years. And I think protein plus fiber, that combination is going to be the killer new snack, because it will combine satiety with all the benefits that fiber gives you as well. All those 1980s supermarket shoppers will be thinking fiber and protein, there's a combo.
46:22That's not much of a sexy sell, but here we are. Right, Sally, we will talk to you again, no doubt. Thank you so much for your time. Sally Higgin, Chief Marketing Officer at All Things Laura. Do you like the idea of that breakfast? Big lump of fiber, big lump of protein, get you going for the day? That's where we're heading. I was kind of thinking when she said that they had, when Sally said that they were really working hard on the texture, that's I suspect the thing I didn't like about cottage cheese. So I'd be interested to try it again to see if it was, if the texture was any nicer. But yes, it's a huge trend, isn't it?
46:56And you look at something like PepsiCo, who are cutting back on their snack prices. Oh, yeah. Cheetos, I noticed that. Because of, you know, a lack of consumer demand, people going for more healthy options, but also kind of weight loss, drugs and all the rest of it. So it's a fascinating change and shift in food dynamics, isn't it? Yeah, American Watsits, I like to think of them as. I mean, Watsits may well be. Cheetos, I think. Yeah, these Cheetos. Not often you see a big picture of them in the Financial Times because they're lowering prices. Now, golf, Laura, I said I would ask you about this.
47:30What have you made of, you know, we're a few years into this now. the Saudi investment in the world of golf the Live Golf League teeing off today in Riyadh it's this breakaway tour how do you view it whether with your investment hat on or your golf hat on or both on at the same time what's gone on? Right, personally I've never watched it so that probably tells you quite a lot I do watch a bit of PGA Tours and whatever and I think that might be the trend because, you know, from a financial point of view, I don't think it's viable. I mean, the only way it's surviving now is it's backed, you know, hugely by the Saudi Public Investment Fund.
48:13Huge losses every year. There's not a huge amount of revenue. They haven't really secured much in the way of sponsorship. They make most of their money from venues that are paying to host the different competitions. So it really doesn't pay for itself in the way that the PGA Tour does. So I really think it's not economically sustainable on its own, but it depends if the Saudi Public Investment Fund is willing to keep bankrolling it. I think that's the bottom line. Yeah, well, it's now in its fifth season, and perhaps, I don't know, has it been doing as well as its backer, might have wished us Saudi Arabian Sovereign Wealth Fund.
48:52We've got Robbie Greenfield with us as well, golf commentator and presenter in Dubai. Robbie, morning to you. Good morning, Sean. How are you? I'm well, thank you. Does the mood going into this season feel maybe a little bit different from previous years where there's, well, either the launch of it, the recruitment of some big name players, whereas now people know what it is and the players are having to think about it as well? Yeah, absolutely. I think this is not only is this a pivotal season for Liv, but it's a potentially league defining season in terms of their future. We've obviously seen a lot of negative headlines in the last couple of months emanating from the departure of various high-profile players.
49:34Brooks Koepka, the five-time major champion, has decided to return to the PGA Tour, which is kind of a damning indictment on this bold new project. Not so new anymore, as you guys mentioned, just into its fifth year now. And as Rory McIlroy recently said in Dubai, it's not so much of a disruptor anymore. It's conforming with the norms of professional golf. It's been dragged back by the kind of constrictions that have always governed the game of golf. And it's looking a little bit forlorn at the moment. There's a couple of things that are really hinging in the balance that will really, I think, decide its future.
50:09But as you say, a massive loss leader at the moment for the public investment fund. And it needs to make sense for Saudi Arabia to continue to bankroll it. They've already spent around five billion dollars since the launch in 2022. which is just eye-watering sums of money when you consider that annual revenues are less than$100 million for the league. So it's not sustainable in any way, shape or form. The PGA Tour, the sort of granddaddy of the professional golf circuit, makes about$1.5 billion in annual revenue. And live on that basis is simply not sustainable. But I think the key question is, can they hang on to their jewel in their crown at the moment?
50:52Bryson DeChambeau, one of the most high-profile players, certainly one of the biggest personalities in golf. He's fully aware of the leverage that he's commanding, and currently negotiations are ongoing between Bryson DeChambeau and LiveGolf to see whether they can extend his contract. Is the mood that actually the Saudi Public Investment Fund might not have the energy for it that it once had? I think so. No, I mean, His Excellency Yasser al-Ramayan is, you know, golf mad. He loves the sport. I think this is really a pet project of his. There's a lot of pride involved in this. There are some egos involved as well.
51:33I think initially Saudi Arabia, the Public Investment Fund, wanted to be part of the kind of professional golf ecosystem. They initially reached out to the PGA Tour all the way back in the early 2020s. 2020s. The PGA Tour was not willing to get round the table and discuss Saudi Arabia's involvement in professional golf. They didn't want to listen. The commissioner at the time, Jay Monaghan, was not interested. And that forced Saudi Arabia's hand in a way to not just form a league that would be part of the ecosystem, but to form a breakaway, which quickly became a pariah, which quickly became a league, a project defined by the eye-watering money that it was willing to invest in various players and to tempt them across.
52:19And, you know, I think its future is still very much up in the air because it still is that outlier, that kind of satellite, which has not been inculcated into the golfing ecosystem. We've seen news breaking in the last 24 hours that Live Golf will be finally receiving official world golf ranking points. But this has been a bit of a hollow victory for them. They've been competitive for five years. Robbie, we're going to have to wrap it up there. I'll leave you on that but. But we'll see what happens with the season as it kicks off Robbie Greenfield there, golf commentator. Big thanks to Laura, Nigel, and to all of you.
52:55That's it from Wake Up To Money.
From the publisher
As Disney chooses its next CEO, Sean learns what the appointment suggests about the company's focus. Plus, there's more on Elon Musk's mega-merger, and Sean asks what's behind Gen Z's craving for cottage cheese.
