In short
A BBC “Wake Up to Money” episode mixing business and politics: King Charles and Queen Camilla’s US visit and UK-US trade; the Elon Musk vs Sam Altman/OpenAI trial; UK grocery “own brand” overtaking branded goods; the Conservative pitch in local elections; and market/business angles on the London Marathon’s sub-2-hour record and Adidas’ “super shoes.”
Guests (backgrounds)
- Obi Edgikami, Global Equities Fund Manager at Carmignac.
- Emily McCorkle, owner of Low and Slow Barbecue Food Truck/Food Tours and cooking school (Londonderry).
- Christina Criddle, technology reporter at the Financial Times (from California).
- Simon Kenny, CEO of Goodfellow (advanced materials manufacturer; UK and US sites).
- Samel Stride, Shadow Chancellor of the Exchequer, Conservative MP for Central Devon.
- (Additional: Emily later discusses Derry high street; Jen Sweetlove is introduced as co-owner of Running Free, Poole.)
Key claims + examples
- OpenAI: Musk alleges OpenAI reneged on its non-profit mission after restructuring; he seeks $130B damages; he says he’d donate any damages back to the non-profit arm.
- AI debate: investors and regulators clash over whether AI should prioritize shareholder profit vs “benefit all humanity.”
- Retail: supermarket own-brand now exceeds half of UK grocery sales; consumers “trade down” under cost-of-living pressure; same factories may produce both own-brand and branded goods.
- US-UK: US is ~20% of UK trade; royal visit framed as reinforcing business ties; Goodfellow expanding Baltimore to lift US share from ~30% to ~50%.
- High street: Conservative argues for scrapping business rates for thousands of high street businesses; AI/job concern is met with “nimble skills” via apprenticeships and less degree focus.
- Marathon: Sebastian Sawe’s sub-2-hour run (Adidas super shoes) is linked to a modest Adidas share-price uptick and discussion of the £450 shoe market.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOAnalyzing the Impact of the London Marathon
2:55 to 4:00
Discussion on how the London Marathon's records influence sports business.
“I see that the Adidas share price was up a percent or so yesterday.”
Shifting Perspectives on Sports Gear
4:00 to 6:40
Exploration of the psychological impacts of expensive sports gear on performance.
“I'm not trying to be one of these people that was like, oh, you know, I ran the marathon on Sunday, but I did.”
The Debate on Shoe Technology
6:40 to 7:40
Discussion on various types of running shoes and their effects on running.
“Emily, I wish I'd spoken to you a few months ago.”
Elon Musk vs. Sam Altman Trial Insights
7:40 to 10:19
Overview of the ongoing trial between Elon Musk and Sam Altman regarding AI ethics.
“So he wants the numbers$130 billion in damages.”
Debating AI's Future and Regulations
10:19 to 13:20
Analysis of the implications of AI technology and its regulation.
“Is there a debate going on about whether this should be allowed to run free or it should be for the better of humanity?”
Consumer Trends in Grocery Shopping
13:20 to 14:01
Examination of the rise of supermarket-owned brands over traditional brands.
Consumer Demand for Own Brand Products
14:01 to 14:35
Explore the rising trend of supermarket-owned brand products in the UK.
“And there's clearly demand for those products and services now.”
The Impact of Inflation on Brand Choices
14:35 to 17:09
Discuss how inflation influences consumer decisions toward own brands over traditional brands.
“that's been making some of the headlines people might have heard this morning already.”
The Dynamics of Brand Perception in Supermarkets
17:09 to 19:48
Analyze the changing landscape of brand perception in grocery stores.
“If it's a brand you've not heard of before, to you, it might it sort of might feel like an own brand label.”
Royal Visit and Its Economic Implications
19:48 to 22:35
Understand the significance of King Charles's visit to the U.S. and its potential economic impacts.
“Not everything is going to be crazily excited, but you do need to try and hunt down those, you know, very local businesses that aren't part of the massive World Cup marketing campaign.”
Show all 27 chapters
Transatlantic Trade Relationships
22:35 to 27:07
Examine the importance of the US-UK trading relationship and its future outlook.
“So you're the Chief Executive of this transatlantic business materials, advanced materials manufacturer.”
Post-Brexit Economic Strategies
27:07 to 28:00
Explore the challenges and strategies for UK businesses in a post-Brexit world.
“and, in fact, government in those technologies.”
Global Growth Opportunities in Investment
28:00 to 28:30
Explore investment strategies focusing on US and emerging markets for growth.
“So we have a lot of exposure just as an institutional asset class.”
Post-Brexit Challenges and Opportunities
28:30 to 29:40
Understand the impact of Brexit on UK businesses and trade with Europe.
“Simon, you mentioned that after Brexit, it needs to look more globally.”
Trade-offs Between US Expansion and European Relations
29:40 to 30:30
Discuss the balance of expanding in the US versus trade barriers with Europe.
“does that make up for those barriers that were created with the trade with the European Union?”
Adidas and the Marathon Shoe Phenomenon
30:30 to 31:24
Examine the cultural and financial impact of high-performance running shoes.
“Good talking to you, Simon Kenny, Chief Executive of Advanced Materials Manufacturer.”
Interview with Shadow Chancellor Samel Stride
32:40 to 33:50
Discuss the state of the UK’s economy and financial decisions impacting citizens.
“In the biggest sets of elections since the 2024 general election, voters in England will be electing local councillors and mayors.”
The Sustainability of the State Pension
33:50 to 36:10
Explore the implications of the triple lock policy on the state pension.
“You said in 2023 when you were pension secretary.”
Economic Growth and Government Spending
36:10 to 39:20
Analyze the relationship between government spending and economic growth.
“And you almost show that you weren't able to achieve the growth needed to have a sustainable state pension at the increasing of the rates you want it to increase.”
Artificial Intelligence's Impact on Employment
39:20 to 41:20
Delve into the implications of AI on job availability and skills training.
“which drives growth, and you can start to get on top of the deficit and the debt that keeps your borrowing costs lower, which is very important.”
Taxation for High Street vs. Online Businesses
41:20 to 42:01
Discuss the tax disparities between high street and online retailers.
“for thousands of high street businesses.”
The Importance of High Streets in Community
42:01 to 43:36
Discussing the value of high streets beyond economics and the need for equitable taxation for digital services.
“They are about the strength of local communities.”
Introduction of Guests
43:36 to 43:56
Introducing Obi Edgikami and discussing the state of high street businesses.
“So Mal Stride, Shadow Chancellor of the Exchequer, Conservative MP for Central Devon, thank you for your time this morning.”
Challenges Facing High Street Retailers
43:56 to 46:29
Exploring the difficulties Claire's Accessories faced and the implications for high street retailers.
“Global Equities Fund Manager at Carmignac.”
Innovation and Consumer Trends in Running
46:29 to 53:09
Discussing the impact of running trends on shoe sales and the role of technology in footwear.
“Obi, just a quick one on the world of oil.”
Nutrition and the Growth of Running Culture
53:09 to 54:48
Examining the growing interest in health and nutrition related to running and fitness.
“How do we make sure that you have the best possible run with the fewest amount of injuries?”
Episode Overview and Topics
56:12 to 56:47
Discussion of Apple's CEO resignation and its implications for smartphones.
“technology is rewiring your week and your world.”
Transcript
Automatic transcript. May contain errors.0:00This BBC podcast is supported by ads outside the UK.
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1:41Wake Up to Money from BBC Five Live. Hello, welcome. It is Wake Up to Money. King Charles, Queen Camilla met U.S. President and the First Lady Melania Trump at the White House last night as part of their official visit. We'll be hearing from businesses that operate on both sides of the Atlantic about what the importance of that relationship is and where it might go next. Elsewhere, we'll hear from another of the main political parties ahead of next week's local elections. This time, the Conservative Party will try to get to the bottom of why Elon Musk is Suni's former colleague and, of course, OpenAI chief executive, Sam Altman, in charge of ChatGPT.
2:22and all kinds of records broken at the London Marathon this weekend. History in the making, under two hours, nobody has ever done this. We'll have a look at the business behind those£450 trainers that Sunday's men's winner, Sebastian Sawai, was wearing, checking with the running shop about how much we've been spending on the sport. Wake Up To Money with Sean Farrington. Not that much, I can tell you that. Good morning, welcome to Wake Up To Money. Tuesday the 28th of April. It is just after five o 'clock. Hope you are well this morning. I see that the Adidas share price was up a percent or so yesterday.
2:59Many analysts saying that was on the back of the headlines it was grabbing, the photos that it was front and centre of from the world record marathon run on Sunday from Sebastian Soi. So we're talking to that a little bit more a little bit later. I've got Obi Educame with me, who's Global Equities Fund Manager at Carminyac. Obi, very good morning to you. Hi there, good morning, Sean. How are you? I'm okay, thank you. Can you see that it could possibly be a shoe being worn by an athlete of a winning race setting a world record time that could move the share prices that you look at every day? Wow, it's an amazing story, really.
3:37and it's a story of innovation as well as, I guess, a story of, I don't know, intrigue. To be able to get through that marathon in under two hours of what seems to be some specialist equipment is quite interesting. I mean, the share market often responds to stories like that, but whether we can all go out and buy a pair of these shoes is another question. Yeah, it's a different matter, isn't it? And we'll hear a bit later about how easy it is to get hold of these. I was over it. I'm not trying to be one of these people that was like, oh, you know, I ran the marathon on Sunday, but I did. and it was notable when everybody was nervously standing at the start you know it goes a bit quiet at one point there's excitement there and just before you get to near the start line it's what goes quiet because you're not where the tunnel is shouting at you to stretch and you know think of your why and you know this is don't worry about the pain and all of that there's a little bit of a lull and everybody's sort of looking around and checking their you know their own gear out and looking at other people's gear so much fresh shiny what looked like very expensive gear that people were wearing particularly on their feet it doesn't take much does it i know we all go oh it's 450 quid but it means that those next tiers down those it makes everybody start thinking blimey well if i spend 150 quid i might be able to run a bit quicker we all need a tiny bit of a bit of an edge to give us a bit of extra confidence don't we i mean i'm a squash player so a specialist wristband which will wipe the sweat off my head is a is enough to give me maybe an extra 20 seconds of performance so um you know i think it's great it's great exactly it's amazing though isn't it i mean squash surely you'd think there's the racket but the technological advances other than that might be limited other than the racket but no you you're up for anything yeah oh for sure i look up as a as a sports person i'm sure you yourself uh we we uh we need those extra little bits of whatever it takes to get us over the line.
5:33And congratulations. Well done for getting around. Don't go extrapolating, Obi. Just because you're doing math, it does not mean somebody earns the title of a sports person. But I'll take it. I'll take it. I've got Emily McCorkle with me as well, owner of Low and Slow Barbecue Food Truck Food Tours, cooking school, business based in Londonderry. Emily, very good morning to you. Good morning. Are you somebody, Emily, that's splashed out on sporting gear in one way or another in recent times? No, I mean, I used to run and I'd like to run again. And congratulations on doing the marathon. But I liked the zero drop, not necessarily barefoot shoes, but I liked a kind of thinner shoe.
6:11So I am, yeah, I'm not a big foam person. Interesting. That's almost the opposite way. That was the wedges on the bottom of some people's feet was quite remarkable. Yeah. Yeah, so what's your thinking behind that? Form over foam. So it's about not having a heel strike, about making sure your form and your muscles are kind of doing the best they can to enable your feet to land well, so there's less chance of injury and fatigue. Emily, I wish I'd spoken to you a few months ago. I've never done a marathon. I've only done 10 Ks, so this is different territory. No, but you clearly know your stuff. I love it.
6:51I love it. Emily, I'm definitely going to be asking you lots of questions when we get onto that shoe story a little bit later in the programme. Plenty of chat about barbecue food trucks along the way as well. First up, let's just check in with Christina Criddle, who joins us this morning from California. Technology reporter at the Financial Times covering this trial, Elon Musk versus Sam Altman. Christina, morning. These things write the headlines for themselves, don't they? Good morning. They sure do. It's going to be a really interesting trial to watch. Lots of big figures, controversial figures.
7:25And I can't wait to see what happens. So we've got Elon Musk, richest man in the world. Sam Altman, the billionaire head of OpenAI. They've got ChatGPT. And he's suing him over allegations that they reneged on the company's original non-profit mission. So he wants the numbers$130 billion in damages. But let's just get into that original non-profit mission. because it's sort of a key part of what people want out of artificial intelligence, isn't it, at the minute? Why has he brought this case, Elon Musk? Yeah, well, OpenAI's founding mission was as a non-profit and it was to ensure that AGI benefits all of humanity.
8:06And AGI stands for Artificial General Intelligence, but most people say it's if an AI system has the same amount or superior intelligence to humans. So that's really the premise on which OpenAI was founded. That's what Musk says he donated roughly 38 million into. And now he's saying that because OpenAI has restructured into a for-profit company, that it has reneged on disagreement, that these funds have been illegally diverted. And he's claiming that Altman and Greg Brockman, who's the president of OpenAI, have unfairly profited from this early funding and Musk's reputation. So is this about the money?
8:46I mean, Elon Musk doesn't particularly need the money, but$130 billion would still go a long way, even in his world, with the amount of projects he has on. Or is it about the messaging? Is it about Sam Altman? What's really behind this? Well, Musk has actually said that if he does get these damages, he wants to donate them back into OpenAI's non-profit arm, the charity that remains. And maybe he's doing that for a bit of coverage, because there are these claims that he's now trying to make money off this lawsuit as well. And it does seem like he is genuinely concerned about the future of this technology.
9:22Somebody cynical might also say that he wants to be the controller of this technology as well. He does have his own AI startup, which is a rival and a much less popular one than OpenAI. And for profit. And it is a for profit as well, yes. So there are some serious questions here, though. It wouldn't have got to this stage and in front of a jury if there weren't. And it's whether you can flip to a for-profit company and whether that actually betrays the original founding mission of OpenAI. How much is this a debate in California, Christina, about what artificial intelligence should be used for?
9:58In recent weeks when we've heard about the Anthropics story and their latest bots that they've got can do all kinds of hacking into systems that we've not seen before. and there's a lot of concern about that. But Anthropics sort of gave a few companies a heads up about it because they thought, hang on, we can't just put this out in the wild straight away. That's one aspect of it. Is there a debate going on about whether this should be allowed to run free or it should be for the better of humanity? Yeah, I mean, you're really seeing that debate play out in San Francisco, where I am, but San Francisco can be a bubble.
10:34And what I think you're seeing now with technology like ChatGBT, like Anthropics Claude is this starting to come into public consciousness. They're starting to see the real power and potential impact of AI on the way we live, on our jobs, and how this could impact the economy as well. And this is something which is going to impact everyone, not just these tech companies. And so those questions are valid. Who do we want this in the hands of? Do we want this in the hands of a company which has a fiduciary duty to shareholders to make money? or would we rather that this was in the hands of a non-profit with a different legally binding mission?
11:13That's not really clear what's going to happen here, but I think these are all valid questions that are being asked here and around the world. Well, we'll watch it closely, no doubt. We'll chat again, Christina, as the trial begins and the words are spoken. Lots of big names in tech, like the boss of Microsoft, Satya Nadella, expected to give evidence as well. So it'll be blockbuster in many, many ways, but also gets to a bit of a nub of our times. Christina Criddle, thank you. Tech reporter at the FT from California there. Emily, where do you sit on this one? I mean, it's going to be fascinating to just hear the arguments laid out about what artificial intelligence should be all about, what the company behind ChatGPT should be all about.
11:55Do you think it should be allowed to run free? I mean, I think it's dangerous to run free. I think that AI is one of the most powerful technologies in the world that's developing. And so I feel like it's not just legal, you know, over is it free or is it not or what was the intention? I feel like a lot of it's a power struggle. I really struggle to see Musk as being purely altruistic here. Obi, to what extent, you know, are investors pushing for those for-profit companies to try and just make as much money out of this? as they possibly can? Well, I think it's not necessarily that our target is that we want companies to make profits, but we just want them to make sure that they can produce what we call sustainable growth in the long term.
12:44And, you know, the stories of AI and all the tools that are coming out right now, you know, we're seeing big and exciting growth numbers in the present. But what we really want to see is those numbers sustainable. But sustainable growth in the long term, I mean, this is the roughest sort of analogy I could use. But there would have been a time where the tobacco industry would have been the most sustainable profits in the long term that many investors around the world would have thought about because, you know, it was just returning so much cash and all those decades, a century ago, people wouldn't have had the long term questions about it.
13:22And that's sort of what I mean. Is there any part of in that push for profits, which is what this trial might be so much about where actually it does get lost i mean there is some um there's an element of that potentially getting lost but i think you know in in new tech or new growth industries there's always going to be this sort of uh push and pull dynamic where you see and not actually not just a competition between those who think they're going to be the leaving growth stories of the future but also the regulatory side which is often um the quieter part of what's going on and coming in and and affecting profits as well.
13:55But I think, you know, when I talk about sustainable growth, we just want to see companies producing products and services that the customers want. And there's clearly demand for those products and services now. We see that through some of the applications that have been heavily used. So that's the key part. But also we want to see those investments going into the new products and new services that, you know, we're not even talking about today. I mean, we're on certain levels of chat GPT, and I'm sure by the time we get into 2027, will be on a much more advanced version. So, you know, that's where I think I'm coming from when I talk about sustainable profits is new, exciting products that we'll all be prepared to pay more money for.
14:34Interesting. Emily, you wanted to change tack to a story that's been making some of the headlines people might have heard this morning already. This is an analysis by a market research company, Sakana, that shows that supermarket-owned brand products now make up more than half of UK grocery sales, overtaking branded goods for the first time. Now you, Emily, you're the owner of Barbecue Food Truck, you do food tours, you've got a cooking school business, so you're well tapped into what people are interested in food. When it comes to that difference, the brand's been overtaken by own brand for the first time.
15:09What's that telling you? I think it tells me, you know, obviously there's a lot of financial pressure on the consumer today. So they have to make decisions based on their pocket, not necessarily on the brand, on the marketing, which a lot of companies are spending a lot of money on. But the funny thing too, I think, is in a lot of kind of expose style pieces have showed that the same factories are making the supermarket-owned brand as well as the high street brands as well under the same roof. So sometimes there's not a big difference in quality, but I think it really shows that people are spending a little bit less, trying to be a little bit more wise with their purchases.
15:47Obi is it something you notice you know big brands we'll talk about Adidas a little a little bit later and running shoes but bring big brands on our supermarket shelves that are clearly have been coming under pressure for a long long time from own brands and now own brand products making up the majority of UK grocery sales. Has that played out when you look at the likes of what Unilever might be making the branded products that would have been such staples for so long? Yeah, and I think, you know, that's part of that sort of sustainable growth theme is that the brand recognition is part of how some of these companies create such a big moat and keep other competitors out.
16:29But actually what's happening with the cost of living, inflation being somewhat of a pressure on consumers, they're having to look for ways to trade down to potentially non-branded products in order to be able to still perform their weekly shop and bring in the goods and services that they need at a lower cost. So the brand itself is a long-term theme, but in the short term with inflationary pressures, it's been tested. I mean, Emily, we've got to a point, haven't we, where even in supermarkets, there might not be the sort of the famous mega brands that we've known for decades. But there are sort of new looking, almost like branded versions of own brand stuff.
17:09If it's a brand you've not heard of before, to you, it might it sort of might feel like an own brand label. And that pops up a lot. And we've had many bosses of those kind of products on Wake Up To Money who've managed to get their stuff onto the shelves in the supermarkets. There's a middle ground there, is there as well? There is for sure. And I mean, it is really hard to get into supermarkets. We had a product line for a while and we were talking to a couple of supermarkets. It's really tough. A lot of them do want to work with you, but their margins are getting squeezed as well. So it makes a lot of sense for these own brand companies and packaging to step it up a little bit.
17:46People don't want to get the discount looking label anymore. They want to get something that looks like it's a treat, looks like they're spending more money. But yeah, like I said, I think a lot of the larger, the top six businesses are also diversifying. Starbucks did that in Seattle years ago where they had Starbucks everywhere. People didn't like or didn't want to spend the price point of Starbucks. So Starbucks purchased a bunch of mom and pop coffee shops, kept them branded as they were. And when you thought you were supporting local or spending a little bit less money, it's still going to the main company.
18:20So I think some of that's still happening as well. but that's a market. Obi, did we have that with Tesco a little bit? I was just trying to think of the coffee shop. What was it called? It wasn't Harrison Hall or something. Yeah, it was, wasn't it? Harrison Hall where, was it Tesco had mopped up or at least had it? Yeah, I think they did, yeah. They ended up buying what was an independent style coffee shop and actually it didn't quite work out that way, almost like customers sussed it in the end. But there's some kind of middle ground that people were looking for there, wanting cheaper coffee.
18:56And the big brands thinking, OK, how do we sell more of our stuff without telling people is our stuff? Yeah, look, I think it's a great strategy and it's been a consistent strategy for many of the supermarkets. And I don't think it's one that's going to change in that they can take more control over pricing the image of their products. but also they can actually help smooth the effects of price rises on their consumers, which I think is one of the bigger issues that they tend to find. And so when we look at data that we see, whether it's inflation data or retail data, we can see that effect in the smoothing of what people are buying.
19:34They may be spending a little bit less in supermarkets, and that's partly because they're trading down. Are you from Seattle yourself, Emily? No, but my brother lived there for a while, so we visited. Right, right, gotcha. We had a big old Seattle chat last week on the show. We were looking ahead to the – we spoke to a great small hotel owner in Seattle ahead of the World Cup in the summer, which was a fascinating chat where, you know, the local companies were at pains to try and persuade people. Not everything is going to be crazily excited, but you do need to try and hunt down those, you know, very local businesses that aren't part of the massive World Cup marketing campaign.
20:10Do you get a sense of that? Yeah, yeah. Seattle's a great independent city. There's so much going on there from the market, Bikes Place and all the different retailers. It's a really cool culture. But, yeah, I think it's important wherever you go, find independence and support the local economy, not just the branded stuff, the big shiny stuff. Let's stick with the American economy, the UK economy and the relationship between them, Emily. How important, when you see headlines of, you know, it's nearly 20 years since the last British state visit to the United States. So King Charles, Queen Camilla have begun their trip across the Atlantic.
20:48They had this meeting yesterday afternoon, private tea hosted by President Trump and the First Lady. The king's going to meet business leaders tomorrow. How do you view all of that? I think it's really interesting that they're coming over. I think it's actually very interesting they're speaking to Congress. I mean, that hasn't happened since 91. And it's expected to be kind of the same content there of, you know, supporting relations between the U.S. and U.K., strengthening them reassuring that it's it's a good relationship to continue openly um so i think it's really interesting um yeah i'm eager to see how things go i think i mean trump is a businessman so even though it's a state visit it's supposed to be a little bit social pretty sure we're going to hear that some deal has been brokered or there's some business talk that's happened that's just kind of the way he goes yeah there's always numbers involved somewhere isn't there i I mean, there's been a fraught relationship of late between President Trump and Sir Keir Starmer.
21:43But America still is the UK's largest single trading partner. So not far off 20 % of total trade, you know, 300 billion pounds a year worth of trade going back and forth. Do you sense, I mean, you may not be trading directly with the United States yourself, but do you sense it's a big link to the British economy? I do. I do think that for sure. I think America is a huge engine for certain industries, for sure, for exporting over to the UK. And so I do think there will be a little bit of a reinforcement. And we've seen this with things like beef and things in recent years where there's been some trade deals that have been quite profitable, maybe not in the best interest, but it's been a business deal.
22:30So I'm eager to see what the angles are coming out of there. Let's bring in Simon Kenny into this, Chief Executive at the Advanced Materials Manufacturer Goodfellow, British business production facilities in Cambridgeshire here in the UK, also in Baltimore over in the United States. We've got some in Switzerland as well. Simon, good morning. Morning, Sean. So you're the Chief Executive of this transatlantic business materials, advanced materials manufacturer. What should the relationship between the US and the UK all be about? And I wonder just seeing it through a lens of headlines of the King Charles and President Trump.
23:07Yeah, I'm a big fan of the royals. And I think that in terms of what should the relationship be? We've you know, we talk about the special relationship and that that feels like a long time ago now. But it's still something that we should focus on. However, I think it's particularly challenging at the moment if you think about the countries that the US administration has improved their relationships with over the last 18 months. It's probably a very short list and probably doesn't necessarily include the UK. And what I'd hope that we can gain out of the royal visit is I see almost King Charles like a non-exec on your board.
23:52You know, he's a non-exec for Team Britain. And with that, you know, I think he has the ability to be able to be almost bipartisan and work with the administration to truly support us and support particularly what we do with material science. You know, it's the forefront of a lot of advanced tech that sits over in the US. Yeah, so just explain a bit more why the trading relationship between the US and the UK is so important to you. You know, I know tariffs has been the one that has grabbed headlines in the last year or so, well, the last year. But what makes a difference to your ability as a British business to grow with the United States?
24:39So we have our biggest manufacturing site over in Baltimore in the US. And we're just expanding it. We're moving to a new facility next month, which is a multi-million pound or dollar investment for us. And if you think about advanced materials and particularly the applications that we're selling into, so space, medical, AI, fusion energy, clean energy, which, again, is something that I know King Charles will be focused on. They all sit in the US and therefore for us, it's such an important market. And to underline that, we currently have around 30 % of our business that's US and that'll be expanding to around 50 % over the next 12 months with this move to our new manufacturing facility.
25:32And when that happens, when you go from 30 % of your business to 50 % of your business in the US, is that good for the British economy or is that good better for the American economy because Donald Trump wants more of that he wants businesses around the world saying do more of your stuff here of course I think it's good for both uh uh we're obviously generating dollars um we report in in Stirling uh in the UK uh so I think that transatlantic partnership both ways is so important to both countries because, you know, yes, we're investing in the US, but we're also investing in the UK. We continue to expand our facilities here in Cambridgeshire as well.
26:16So it doesn't feel either or to you because there may be, you know, some concerns not necessarily about your business, but when we hear the conversation of bosses talking about increasing business in America, I'm just sort of thinking of late, you know, some big pharmaceutical companies talked about that kind of thing. It almost feels like they're getting closer to just being an American company. That may be so. You know, that may be so. And certainly our investors are based in Boston in the US. But I don't think you can avoid it. In a post-Brexit world, you have to look globally for growth. And certainly, as I say, if you're playing in the spaces we are in terms of high-tech sectors, that they're nearly all in the US or headquartered in the US.
27:06And there's a lot of investment from the US companies and, in fact, government in those technologies. Obi, when you look at your global equities fund manager looking at businesses around the world to invest in at Carmignac, when you look at the kind of tale that Simon's telling there, is that one that overall can be a good story for the British economy or are there concerns that we're losing business to America? Well, I think from an investment perspective, it's amazingly similar in terms of the story. I mean, UK investors and UK institutional investors have a significant proportion of their investments in US equities just as a starting point.
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27:49I mean, we're talking about between 30 % and 35 % of any UK invested money in a pension or long-only equity fund is in US stocks, and that's almost one and a half times what we invest in domestic UK equity. So we have a lot of exposure just as an institutional asset class. From the Carmignac perspective, we're always looking for where the growth opportunities are. And of course, the US is a sizable opportunity because there's the technology sector, there's AI, which is a big part of it. But also as an institution, we look towards the emerging markets as part of the growth story. So we have a fair amount of investments in the US, but also the emerging markets, which have some very interesting stories to tell as well.
28:31Simon, you mentioned that after Brexit, it needs to look more globally. What do you make of the state of play at the moment and the UK's relationship with the European Union? Is that one, does it make a difference to you if that becomes closer? Of course it does. Most of our stock of our advanced materials are based in the UK. So shipping to Europe has become much more of a challenge in the post-Brexit world. So the closer we can move to Europe, certainly the better for our business. We still do an awful lot of business in Europe. We have businesses in France and Germany that help us facilitate that.
29:15But we're still shipping from the UK. So I think it has improved, certainly under the current UK administration. Their aim seems to be to get closer to Europe. I think potentially the challenges that we've had with the US has hastened that a little bit. And from a business perspective, do you feel like, you know, when you're expanding in America, as you've described, does that make up for those barriers that were created with the trade with the European Union? Of course, our focus has been on the US. As I said, a lot of our big customers are there. I don't think it did make up for it. If you go back three or four years, certainly the initial kind of Brexit challenges were such that it did hamper business.
30:07But I think a lot of businesses like ours that are true export businesses, and 90 % of our business is export, I think that Europe is just so important that you overcome any hurdle. And we're competing with everyone else in the same way. Simon, thank you for your time this morning. Good talking to you, Simon Kenny, Chief Executive of Advanced Materials Manufacturer. Good fellow. 85058, want to get in touch with us, of course, to let us know your thoughts on all we are discussing. We're going to be getting into the business of running a little bit later. Are you tempted by those£450 shoes that won't quite guarantee you a world record in the marathon distance, but will put you on a par with those that have achieved that over the weekend because that was what they were wearing and the share price of Adidas was up a percent yesterday, They're seemingly on the back of it all.
31:07So we'll tap into what that means for the shops on our high street. The next time you go out for a jog, what might you be putting on your feet?
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32:19Wake Up to Money with Sean Farrington. Good morning to you. It is Wake Up To Money live on BBC5 Live. Thank you for being with us this morning. 85058, do keep your messages coming in to us. We are going to be getting into our latest political interview in the run-up to the elections next week. So millions of voters heading to the polls on Thursday the 7th of May. In the biggest sets of elections since the 2024 general election, voters in England will be electing local councillors and mayors. Those in Scotland and Wales will elect representatives to their national parliaments. The last decade has been dominated by economic uncertainty.
32:57We've had some unprecedented crises. Concerns about the cost of living still very apparent in many of the stories we're talking about today across all communities. Something brought into sharp focus in recent weeks, months, given the ongoing war in Iran. So here on Wake Up To Money, we've been very interested to hear what the major political parties are going to be. telling voters in the coming weeks about their plans for businesses, for households, what the economy will look like in the UK, what trade will look like as well. So this morning for the next 10 minutes, we're joined by Samel Stride, Shadow Chancellor of the Exchequer, Conservative MP for Central Devon.
33:32Samel, very good morning to you. Good morning, Sean. Thank you for your time this morning. Something is a constant topic of conversation on Wake Up To Money is the state of the nation's finances and what that means for big spending decisions. And the pension, the state pension comes up a lot. You said in 2023 when you were pension secretary. So you were right on top of that brief at the time that the triple lock, the idea that the state pension would go up by the highest of prices or wages or two and a half percent, whichever one of those was the biggest increase. You said that that policy, which is in place, was unsustainable in the very, very long term.
34:14Has anything changed in your thinking about that? well in the sense that in the very very very long term some of these things of course if you don't get growth in an economy do become unsustainable that is the case but the key to this and protecting the triple lot is to get the economy growing and if you do that then you can certainly afford the triple luck and it's important that we do i think sean because we too readily forget the fact that under the last labour government we had the fourth highest level of pension of poverty in Europe. And if you cast your mind back sort of 15 years or so, it was very common to read on front pages of our newspapers of pensioners, you know, suffering in deep poverty.
34:54The triple lock has been part of the reason why we've seen pensioner poverty reduce. Pensioners, of course, can't change their economic circumstances that easily, go out and get another job or work longer hours and so on. So they're rather stuck where they are. So I think it's very important that we do stand up for our apprentices but we mustn't forget younger people as well so you know if you look at the things that we're saying as a party reaching out to younger people who didn't benefit from the increase in property prices over the years got stuck with a low growth low real wage growth economy we're saying we can get those younger people's taxes down we've made important points about that we can help them get on the housing ladder we can increase the skills offer and apprenticeships for younger people we can also reduce the burden of student loans that a lot have.
35:42So things will go across the piece. Yeah, so that's a little bit of the pitch there. When you talk about, you know, having the triple lock, you can do that if you've got the growth. The problem you have, isn't it, is that when you were in charge with your party in government, the Conservatives leading the government for that sort of 14-year period, that growth was only averaging 1.5%. And you have this triple lock policy alongside all of that. And you almost show that you weren't able to achieve the growth needed to have a sustainable state pension at the increasing of the rates you want it to increase.
36:24Well, on the day of the general election, we had the fastest growing economy in the G7. We had near record levels of employment, near record low levels of unemployment. We had real wages growing very strongly for a period of over a year. It is true, of course, we went through a very difficult time. The Ukraine-Russia war saw a lot of inflation imported to our country. But isn't that exactly the point, though? You go through a very difficult time. These are externalities. Well, that's true, but these are external things. What you've got to do is get the fundamentals of the economy in a position that trend growth is much faster than it is today.
36:57And that is about firstly controlling public spending. So, for example, we've got to get the welfare bill down, get people off benefits and into work, we've got to make savings across, for example, the size of government. There are various policies that I announced at our last conference, £47 billion worth of savings. And then you can do two things. One is you can start to pay down the deficit and the debt, which is part of the growth challenge we have at the moment. But the second thing you can do is to start to reduce taxes. But at the same time, I mean, what you're describing, Sir Mel, your line is breaking up a tiny little bit here or there.
37:31So we may, we'll see how it goes. We may have to come back to this. It just broke up a little bit there. But just on that point about borrowing, we've seen UK government borrowing falling to a three-year low. We had the analysis from the International Monetary Fund that gave the impression it quite liked the outlook for the way, the path that the current government was on in terms of borrowing. That stuff is happening already. Well, no, I totally disagree with that. On borrowing, if you look at the plans that we had, the OBR's forecast at the time of the last general election, and compared to what's happening today, this government is borrowing a quarter of a trillion pounds more over this parliament than the plans that they inherited.
38:15But also investing a lot more. Well, where's the investment going into then? Where's the growth? We haven't seen the growth under this government. You know investment takes a long, you know, the point of massive investment. If you have a plant, invest in a big, whatever it might be, a nuclear power plant now, you know you're not going to see that within a year. Yeah, but this government came into power, if you recall, saying it was all about growth, growth, growth. And then they started to destroy growth by putting up taxes on businesses, particularly national insurance, by talking the economy down, all this nonsense about this black hole that they apparently inherited, by not focusing on productivity, but just simply giving in to the pay demands of trade unions and so on.
38:56None of that was about growth. It was about destroying growth. And they borrowed, to my point about the quarter of a trillion extra, vast amounts of money. They spent vast amounts of money that had pushed up inflation, kept interest rates higher than they would otherwise have been, and for longer. And those things destroyed growth. So what a conservative government would do is to bear down on public spending, get that under control, particularly the welfare bill, get people back into work. And then you can start to get taxes down on businesses, which drives growth, and you can start to get on top of the deficit and the debt that keeps your borrowing costs lower, which is very important.
39:29You mentioned that they're getting people back into work. What's the key issue with regards to artificial intelligence right now? Because that productivity question, we've heard for decades that it's been an issue in the UK, and we are starting to hear now of companies take advantage of the very latest in technology, and it might mean they're not recruiting, but they are investing in certain areas and becoming more productive because of that. What's the key issue there with regards to having the jobs available for people with artificial intelligence? Are you worried that those jobs might not be there?
40:08So it's a great question. We know that artificial intelligence is going to have a profound impact on the labour market, but we're not quite sure exactly how it's going to play out. And what that means, to answer your question, is we need a very nimble skills offer so that the labour market can adjust in terms of its skills to meet the shifting sands of that labour market. And that's why we announced, for example, a big pivot away from degrees at the higher education level where students are often studying things that they'd have been better off if they hadn't gone to those universities to study those schools, and doubling of the spending on apprenticeships so that we can have that more nimble skills offer.
40:47The other thing I would say is AI is going to be a big driver, potentially, of productivity gains. And getting back to our discussion about growth, that underpins growth. The big thing is, point here, I think, is that whilst in the private sector, I think the competitive dynamic will naturally drive the take up of AI. In the public sector, we've got to do a lot of thinking about how we drive productivity gains through the public sector, because there aren't quite the same economic dynamics there. And I think that's to do with leadership and how departments are run and these public bodies are run and we're doing a lot of work of that.
41:18Just one other policy that you've talked about is pledging to scrap business rates for thousands of high street businesses. I just wonder about the balance here, not just about business rates but the way high street businesses are taxed compared to online businesses. Do you think online businesses need to take more of the tax burden? Well there always has been this this debate between so-called bricks and clicks, as it's often said. Our view is that it's really important that we support high streets. And that's why I announced at our last autumn party conference that we would take about a quarter of a million high street businesses out of tax business rates altogether.
41:55We're able to do that because we're getting on top of the welfare bill and some of the other changes that I mentioned. But absolutely, we're always having to look at this balance between that and digital services and warehouses and fulfillment operations and so on, because high streets have a value over and above the purely economic. They are about the strength of local communities. We want to go into high streets and witness things that are alive and whole and where we can commune as human beings and all the wonderful things that happen when you have a thriving high street. And that's why we have made a priority.
42:26Do those big tech giants need to pay more tax? Well, we're reviewing the whole area of how business rates work and come the next general election, our manifesto, we will have a lot to say about that. But what I'm saying is, in principle, it is important that we get equity there and that high streets have a particularly important role in the lives of the social fabric of the nation as well as the economy. I mean, within that review, where do you sit? Do you look at it? You mentioned digital services. You know, there's been expected taxes for online companies that haven't materialized in recent times.
43:02Does that need correcting? well the tools that you would use would be absolutely so where you where you've got bricks and mortar you have uh businesses that are paying uh business rates when you have digital uh operations sometimes they don't have a very big uh footprint in that sense so there's this tax due uh on the uh business tax front and therefore you would be led into things like digital services taxes and uh or turnover taxes or different ways of doing it what i'm saying is that's certainly something that we recognise as a party and it's certainly something that's within our thinking and we will have more to say about that in time.
43:36So Mal Stride, Shadow Chancellor of the Exchequer, Conservative MP for Central Devon, thank you for your time this morning. You can see a full list of candidates in your area as well as what each of the parties are telling voters ahead of the 7th of May on the election pages on the BBC News website. Good morning, Wake Up To Money on BBC Fire and Fly. I've got Obi Edgikami with me, Global Equities Fund Manager at Carmignac. Like, Obi, just looking at the, you know, never mind, global equities going into the high street here on the UK and seeing that Claire's Accessories, you know, a name that has been on many a town centre for many a year.
44:15It said it's all its standalone stores in the UK and Ireland have stopped trading. And we've talked about financial issues that that company's had for a while now. It's fallen into administration a couple of times. What does it tell you when a company falls into administration like that a couple of times and still, you know, there hasn't been somebody coming in going, we'll take that, we'll keep it going? Yes, it's a bit of a pretty strong signal that investors and the appetite for that type of risk isn't really there. I think that's partly because the structural issues around the business are sort of unchanged.
44:49I mean, we all really know what's happening at the moment. The high street versus online is the big challenge. And that's not a news story. That's been going on for some time. But also just being innovative on the high street is quite a challenge when online retailers can respond to changing demands, whether that's young people buying different products and services, they can respond far, far more quickly. So this feels like it's another case of the wrong product, the wrong place at the wrong time, and not really sort of moving with the times. And I think we'll see more of this, especially in an environment where the consumer's a bit pinched and interest rates haven't come down as fast as they need to do to allow people to spend a bit more freely.
45:27Emily, we've got Emily McCorkle with us, owner of Low and Slow, barbecue food truck, food business, wider tours, cooking schools based in Derry. Emily, what's the Derry Town Centre High Street like these days? You know, comparing these things year on year, a few years on a few years can often help. Does it feel like it's suffering the way Claire's has? Have you seen different changes of growth? Oh, absolutely. Our High Street is really struggling. We have a great – in Derry, we've got a great council. We've got a great city center initiative. But still, it's tricky. And the hard thing here, I know what Mel Stride was talking about, you know, business rates and trying to lower things.
46:08We've got to devolve government here. So unless there's a lot more support for kind of how Stormont makes their decisions and there's more financial support toward that, like a block grant, there's not really much we can do here. You know, it's nice to hear those things happening, but it's not going to be affecting us here because of the devolved government. Obi, just a quick one on the world of oil. The Brent crude barrel is$109 a barrel this morning, sort of ever ticking up again. And making headlines on a lot of the business pages in the Times, Shell clinches$16 billion deal for the Canadian shale driller.
46:49So this is the energy firm ARC Resources. What's that sort of telling us a little bit about, I don't know, where the oil price is and where investment is going globally at the minute? Well, I think it's an interesting story because the energy, the oil and gas sector is an area of investment that we tend to stay away from, partly because of the opposite of this. For most of us in the UK, it's one of the biggest companies in the UK stock market, so it's important. But we often shy away from it because its choice to pay most of its profits back in dividends means that it's not investing as much as we would like for the future.
47:22So this is actually an interesting rotation, investing in where they think the growth opportunities are going to be. they obviously believe or they're taking a calculated bet that they think oil prices may stay higher for longer and they're trying to take advantage of that. So it's an interesting shift. Right. Given that on the Times business page, there's that picture of Sebastian Sawe, the Kenyan athlete, who ran that world record marathon on Sunday, holding his shoe. Adidas will be chuffed to bits with that. They'll be happy with the share price being up a percent or so yesterday. Front page of the Financial Times.
47:57added a speeds past Nike to marathon podium with 97 gram super shoes. It was a historic day in the world of running, in the world of business this weekend. Yeah, it's fascinating. Sorry, I'll be holding fire one second. History in the making. Under two hours. Nobody's ever done this. They said it couldn't be done. Sebastian Salway is going to break the two-hour mark and historic performance. It's 159.30. Absolutely incredible. So, Obi, not that you weren't as important as the world record marathon there, but just wanted to want to get that in. Move markets. I would have jumped the gun. It wouldn't have helped me get through the marathon.
48:42But, yeah, look, it's a very small move in markets relative to the Adidas share price over the last six months. They've obviously had their challenges with tariffs and global issues. but I mean it's obviously from a sentiments perspective it's a great story. Enough of that context exactly, people when they get through that marathon you know, not fussed about a few what's been happening in the last few months it's just what's happened in the last 12 hours so yeah, small share price move but it has had a big impact, so Sebastian Sarway there broke that record, first man to complete the marathon in under two hours he was wearing these new super shoes from Adidas got us thinking how much are we spending on all of this when I was at that start line not alongside Sebastian Sotterwey.
49:22A few waves back on Sunday, it was notable that there were big, big lumps of something on the bottom of most people's trainers and many of them very shiny and very clean. I hope they weren't wearing them for the first time on marathon day, but there was a lot being spent, I can tell you. I've got Jen Sweetlove with us, who's the co-owner of the independent running shop, Running Free, based in Poole. Jen, good morning. Good morning. Nice to speak to you this morning. How much more have people been spending on shoes in recent times? Well, there's been a really big trend in the growth of healthy and well-being lifestyles.
49:57And definitely people are looking to spend a bit more money on keeping fit and well. And certainly things like the marathon influence a lot of that people spend. Everyone wants to have the latest and keep up with those trends. What's the average spend on a pair of shoes in your shop? Certainly not£450 worth of the Adidas super shoe that we saw on Sunday. but there are similar lower grade shoes. We're probably looking at about£140,£150 average. I mean, that's still remarkable, isn't it, to spend on a pair of shoes that, you know, they do wear out and you're going to need to buy another pair in a year or two probably if you actually use them as much as you intend to.
50:41This is true, but I think what we're seeing is a lot of younger people are now coming into running, whereas it used to be sort of elite club runners, middle-aged men sort of trend these days we're seeing a lot more young people coming in who are perhaps not spending their money quite so much in the pubs and the clubs they're actually going out and taking part in some social run groups so there's a lot a lot of younger generation getting involved in the sport just tell us a bit about this 450 pound pair as as you see it because it is available to be bought by the layperson. It's an expensive pair.
51:21What difference does that make to shoe shopping and retail? Will it have an impact? Yeah, definitely. Like we said, you know, people are influenced a lot these days. You've got on social media, Instagram and TikTok, there's a lot more brand awareness. Obviously, with that comes a trend of also price matching. You know, we're a small, independent high street business competing with the likes of big online companies that can obviously offer those deals a lot more than we can. So we have to offer something a little bit different than those online companies can do. And we do that by offering a service to try and find a shoe that actually fits the individual and caters for what that individual's needs are, as opposed to people going and buying online this amazing shoe, which perhaps doesn't actually really suit their needs.
52:16They're not an elite, super trained, very light, very, very fast runner necessarily. Yeah, that sounds like you're describing me there. Emily McCorkle, who's been with us this morning. a bit of a dark horse herself Emily she's owner of Low and Slow food business in Northern Ireland but also Emily as you were describing you you know you're running even though you might not be fully into it right now Emily just that idea of trends you were talking about minimalist footwear earlier maybe for more like the 10k distance how does a shop persuade you Emily or has persuaded you in the past to to buy with them instead of doing your own research and going online Well, I mean, for me, I think a lot that's really helpful and a lot of the shops are really good this way.
53:02They do a gait analysis. They figure out it's not just about making the sale, but it's about helping a person achieve their goals. You know, what race do you want to run? What distance do you want to run? How does your foot strike? How do we make sure that you have the best possible run with the fewest amount of injuries? And how are you running efficiently? And so I think it's really when the shop is able to look at the consumer, assess their needs, and be able to actually make a match for it. And a gait analysis is a really great way of doing that. A lot of people don't know how their foot strikes and knowing that you can get a shoe that does help, you know, a little bit with the technology, making sure that your foot is landing well.
53:39So, like, I mean, these new shoes, those 450s, they had carbon rods in them that helped to propel, you know, the runner forward a little bit, which, you know, every little bit does help for sure. Interesting. I think it's knowing the shoe and knowing what the customer is looking for, not just going for the highest price tag and trying to persuade them. Jen, shoes apart, what's been the biggest growth for you along capitalising on this trend for spending ever more and younger people getting involved? We're looking at other things as well, like wearables, there's certainly the clothing brands, a lot of nutrition as well.
54:16There's been a big advance in science when you look at nutrition. we've got some great companies what about that I mean gels the sticky floor through the marathon has not been talked about enough there were times where you felt like you were trudging through mud because everybody had chucked their gel packets to the side yeah it's definitely a massive growth area and we've got some great companies down here that we promote as well that we use for that but yeah nutrition is a big thing not everyone likes the gel there's plenty of other different types of nutrition that you can take on board as well well thank you for your time this morning, Jen.
54:50Really interesting to speak to you there about what the consequences that might be. Are you going to be stocking the 450 quid yourself? Possibly not. I don't think we actually can even get hold of it. Interesting. We've got a few others that are slightly cheaper and more affordable. I'm sure. Jen, thank you. Jen, sweet love there. Runs running free in pool. Big thanks to Emily and Obi and to everybody who's been in touch. That's it from Wake Up To Money. Wake Up To Money from BBC Five Live. That's it from Wake Up To Money. You can download the podcast every Monday to Friday, so please make sure you subscribe.
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55:49coverage of the biggest competitions on the domestic and international circuits. It's a fourth week and it's the huge one. Jeez. Woo. Settle down. Sorry, man. Cricket on Five Live Sport. Oh, I've living every ball of this. Listen on BBC Sounds.
56:12Hey there, this is Thomas Jermaine, co-host of The Interface, the show that decodes how technology is rewiring your week and your world. On this week's episode, Apple's CEO is resigning, and we'll look at what that means for the future of smartphones. We'll talk about whether your latest favorite band is actually a secret marketing ploy and how the AI data center boom has finally met its match, public backlash. Listen on bbc.com or wherever you get your podcasts.
56:46Thank you.
From the publisher
Sean Farrington asks a UK company what it's like doing business in the US as King Charles and Queen Camilla make their way over the Atlantic. Elsewhere, we're joined by the Shadow Chancellor of the Exchequer as we hear from another of the main political parties in the run-up to the local elections. And we take a look at how much runners spend on their gear, after tens of thousands took part in the London Marathon.
