For S-ale

20 Feb 2026 · 51 min · 27 chapters

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Wake Up to Money - Episode Summary: For S-ale

Episode Overview The episode titled "For S-ale" discusses significant economic trends and the potential sale of BrewDog, a leading Scottish craft beer company. The episode features insights from various guests and covers topics such as unemployment rates, the impact of winter weather on agriculture, and the performance of independent cinemas during school holidays.

Key Themes

  1. BrewDog's Financial Troubles
  2. BrewDog faces five consecutive years of losses leading to its up-for-sale status.
  3. Potential risks for thousands of investors due to the company's financial situation.
  1. Economic Data Analysis
  2. Rising unemployment rates and slowing pay growth are highlighted.
  3. A panel discussion on the implications of these economic factors for the future.
  1. Independent Cinema Performance
  2. Insights from a Newcastle cinema regarding business performance during half-term.

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Detailed Notes

  1. BrewDog's Situation
  2. Background: Founded in 2007, BrewDog became a pioneer of the British craft beer movement.
  3. Current Status:
  4. The company is exploring sale options after being advised by restructuring experts.
  5. Possible outcomes include selling the company as a whole or breaking it up into parts.
  6. Investors from the "Equity for Punks" initiative (with over 200,000 small investors) may face significant financial losses.
  • Investor Insights:
  • Eddie Miles, an early investor, expressed disappointment as promised dividends have not materialized, and the focus shifted to increasing company value instead.
  • Concerns raised about BrewDog's shift in focus to private equity and away from its original mission.
  1. Economic Landscape
  2. Unemployment Figures:
  3. Youth unemployment is rising, with 60% of economically inactive young people not job-seeking.
  4. Discussion on long-term societal impacts of youth unemployment including mental health and economic stagnation.
  • Panel Insights:
  • Claire Burnett from Chococo noted increasing costs of employment and its effects on SMEs.
  • Paul Dales, Chief UK Economist at Capital Economics, emphasized the relationship between policies, employment, and economic growth.
  • Anna MacDonald highlighted the impact of AI on job opportunities, particularly for younger individuals.
  1. Independent Cinemas
  2. Performance During School Holidays:
  3. Nick Green from Tyneside Cinema reported a successful half-term due to strong performances from films like "Wuthering Heights" despite mixed reviews.
  4. Star power and cultural relevance of films contribute to audience turnout.

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Key Takeaways

  • The financial instability of BrewDog poses risks for its investors, including those who supported it during its early growth stages.
  • Rising unemployment, particularly among youth, is a significant concern for the UK economy and requires urgent attention from policymakers.
  • Independent cinemas are faring well despite challenges, indicating a potential revival of interest in cinema-going in the face of streaming competition.

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Conclusion The episode "For S-ale" sheds light on BrewDog's precarious financial situation, the broader economic impacts of rising unemployment, and the positive performance of independent cinemas. The discussions reflect a complex interplay between individual investment, company performance, and economic policy implications that warrant ongoing attention.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Economic Overview and Brewdog Discussion

0:45 to 1:51

Discussion on current economic data, including unemployment and inflation, and Brewdog's situation.

“Unemployment up, pay growth slowing and inflation falling.”

Craft Beer and Investor Impact

1:51 to 3:47

Exploration of Brewdog's rapid expansion and the potential impact on early investors.

“We'll be diving into that in just a moment.”

Chococo's Market Adaptation

3:47 to 5:07

Claire Burnett discusses Chococo's strategies amidst chocolate price volatility.

“So yes, folks, sorry, your Easter eggs are not going to be dropping in price because obviously all our Easter stock was made with chocolate that was bought at a higher price.”

Youth Unemployment Concerns

5:07 to 7:21

Paul Dales explains the implications of rising youth unemployment and economic inactivity.

“Great to have you back on the programme as well.”

Long-term Economic Implications

7:21 to 8:25

Discussion on the long-term effects of youth unemployment and economic inactivity.

“We're seeing something dramatic changing in the labour markets.”

Graduate Employment Challenges

8:25 to 10:11

Discussion on the impact of AI and market trends on graduate job opportunities.

“employment and training have never had a job.”

Employer Perspectives on Youth Employment

10:11 to 12:14

Claire Burnett shares insights on the challenges and costs of employing young workers.

“So actually, it's telling us kind of about another cohort of people who are struggling to get into the workforce at the moment as well, potentially.”

The Realities of Employing Young People

12:14 to 13:20

Claire highlights the steep increase in costs of hiring young employees over the years.

“The idea that the solution to this is frankly to exploit young people is just fundamentally wrong.”

The Rising Costs of Employing Young Workers

14:04 to 15:08

Explore the increasing expenses and challenges of hiring younger employees.

“And so you are teaching them life skills, how to smile at customers, how to make eye contact, simple, simple things.”

Economic Impact of Employment Policies

15:09 to 17:11

Discuss how policy changes affect the hiring landscape for young workers.

“Yeah so in Paul's world there's been a lot of debate in the last few days economists Claire talking about that it's policy, that it's all those policies.”
Show all 27 chapters

Balancing Costs and Opportunities for Youth

17:12 to 19:49

Delve into the need for balance in policies to support young people's employment.

“So is there, from a policy perspective still, a balance there in terms of giving them that financial firepower too through boosting things like the minimum wage?”

The Role of Government in Economic Growth

19:50 to 21:24

Examine the government's influence on the economic environment for businesses.

“young people can get back into the workforce and that people are willing to employ them.”

Managing Cost Pressures in Small Businesses

21:25 to 23:11

Learn how small businesses are coping with rising costs and market pressures.

“No I was just I was just agreeing that it it feels like we are we're doing a lot of the heavy lifting for the government at the moment.”

Investing in Young Workers: A Long-Term Strategy

23:12 to 24:28

Investigate the potential benefits of investing in young employees over time.

“Because lots of our listeners are in a similar position to you, running sort of smaller or medium-sized companies as well.”

AI's Dual Role in the Workforce

24:29 to 27:58

Analyze how AI affects job displacement and the future job market.

“Perhaps, Anna, first, you want to take – well, I'll put them together, actually.”

UK Economic Outlook and AI's Impact

28:00 to 28:20

Learn about the UK's economic outlook and how AI is reshaping the workforce.

“jobs are created and usually the unemployment rate remains higher.”

Tax Revenues and Economic State

28:20 to 30:00

Explore how tax revenues are affected by national insurance and employment rates.

“I think that AI is possibly best thought of at the moment as replacing certain tasks.”

Positivity in the Face of Economic Challenges

30:00 to 31:40

Discuss reasons for optimism in the economy despite challenges.

“such as the freezing income tax thresholds, which means more people just naturally slip into higher rates of tax.”

Listener Engagement and Perspectives

31:40 to 32:50

Hear listener opinions on economic issues and concerns about youth employment.

“So I suppose we take heart from the way our customers are responding to what we do, and that there is still demand for that.”

BrewDog's Struggles and Future Plans

33:20 to 36:40

Examine BrewDog's recent struggles and potential sale processes.

“Ali says, yes, the employee themselves pays national insurance from 16, but the employer doesn't on those under 21s at the moment.”

Investors' Perspectives on BrewDog

36:40 to 40:00

Hear from early investors about their experiences and concerns regarding BrewDog.

“So one key element that came out of the bid document that Alex Partners put out was that it looks like that bids will be considered on a whole or breakup basis for the business.”

The Future of BrewDog and Investor Sentiment

40:00 to 42:00

Discuss the future of BrewDog and how investor sentiments have shifted over time.

“The investments were not large that people made, I think, but it was more about a commitment, I think, to something new, something that was happening and wanting to be involved.”

BrewDog's Investment Controversies

42:00 to 44:10

Explore the complexities and controversies surrounding BrewDog's funding strategies and investor payouts.

“And there was little point with the subsequent rounds of funding through the Equity for Punks that they will be paying dividends.”

Potential Futures for BrewDog

44:10 to 46:34

Discuss potential outcomes for BrewDog amidst financial struggles and investor dissatisfaction.

“enough to pay equity punks, but there might not even be enough to pay all of what TSG is technically owed.”

Cultural Impact and Employee Perspectives

46:34 to 48:37

Examine the cultural implications of BrewDog's business decisions and employee experiences.

“The quality of beers that you can find in a supermarket compared to, you know, when I first invested in 2010 is considerably wider now, thanks to Brewdog.”

Cinema Trends During Half-Term

48:37 to 50:22

Review the performance of films during half-term and the impact of star power on box office success.

“and which bits of the business remain under TSG or elsewhere as well.”

BAFTA Predictions and Excitement

50:22 to 51:48

Discuss the lead-up to the BAFTA awards and predictions for potential winners.

“have done quite well for family audiences in cinema nationally.”
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Transcript

Automatic transcript. May contain errors.

0:00This BBC podcast is supported by ads outside the UK. If there was a big red button that would just demolish the internet, I would smash that button with my forehead. From the BBC, this is The Interface, the show that explores how tech is rewiring your week and your world. This isn't about quarterly earnings or about tech reviews. It's about what technology is actually doing to your work, your politics, your everyday life. And all the bizarre ways people are using the internet. Listen on BBC.com or wherever you get your podcasts.

0:41BBC Sounds. Music, radio, podcasts. Wake Up To Money from BBC Five Live. Hello, morning. Welcome to Wake Up To Money. Unemployment up, pay growth slowing and inflation falling. Lots of economic data to chew over this week and our Friday panel are here to do just that shortly. Also on the programme today is the craft beer brewer Brewdog calls in specialists to sell the company. We'll look at what's gone wrong and hear from one of the thousands of small investors who could be set to lose out as part of that sale. And also today.

1:23We'll be speaking to a cinema boss about the half term boost as Wuthering Heights becomes the biggest film of the year so far. Wake Up To Money with Will Bade. Yeah, morning. Welcome to Wake Up To Money on Friday, the 20th of February, just gone five o 'clock in the morning. We're with you again this morning. Great to have your company as we round out the week here on the programme. Yes, loads for our panel to get to in just a moment, isn't there? All of the stories that we've brought you through the week around inflation and what's going on with youth unemployment in particular. We'll be diving into that in just a moment.

1:52But in the second half of the programme, we'll be having a bit of a longer look at what was one of the kind of pioneers pioneers of the British craft beer boom for a while, Brewdog expanded so rapidly, now has put itself up for sale, could be broken up potentially as a result. What it means for some of those early investors who were known as equity punks, you might remember, those people who put their cash in to try and get the company off the ground and growing, what will happen to them and their investments. As part of any sale, we'll be digging through all of that in the second half of the programme.

2:24So if you would like to get in touch about that or indeed anything else you hear over the next hour, you can text us on 85058 to join the conversation or the WhatsApp number is 08085 909693. Should you prefer to get in touch with us that way? Right, let's introduce you to the panel this morning because they've got lots on their hands, as I mentioned. Claire Burnett is back with us. Claire, the co-founder of Chococo, headquartered in Holton Heath in Dorset. Claire, morning. Great to have you back on the programme. Good morning, Will. And there was a lot of reaction to you earlier in the week talking about chocolate prices and cocoa prices.

2:56uh-oh in a in a in a helpful way in a very good way yeah i think people slightly disappointed that the um the falling overall price wasn't necessarily going to mean cheaper chocolate by uh by easter though which was well explained by you there as well just um for people who weren't with us earlier in the week uh just remind people a little bit about chococo and how business is kind of going to kick off the year well um yes we we are a dorset based company we're actually coming on We've been going for 23 years now. We're in peak season. We have now six chocolate houses across the south, two in London that we've opened.

3:28Well, one in December and one literally 10 days ago in Westfield, Stratford City. So we're feeling positive. And we are trying to ride out all the volatility that we've been experiencing over the last couple of years with the cocoa price shock. And as we were talking on Tuesday. So yes, folks, sorry, your Easter eggs are not going to be dropping in price because obviously all our Easter stock was made with chocolate that was bought at a higher price. And the lower cocoa price, as long as it stays, you know, so that the futures hold lower, those lower prices won't filter through for another few months.

4:08But it's not the only cost that we're facing. So I don't expect your chocolate prices to come down anytime soon. Well, we'll get you to expand on those a little bit as well when we get to talk inflation, because, of course, we had overall official data for that. And just tell us a little bit how the opening go, 10 days or so. The openings, yes. So far, so good. Going into a shopping centre is very, very new for us. All our existing stores are very much more on high streets or not even on high streets, on side streets. So very much more sort of community based stores in Winchester and Exeter and Horsham and obviously Swanage, where we started.

4:45and Dulwich was most recently. So it's exciting times, but also, yes, quite nerve-wracking times. That seems a good set-up for this morning, I think, actually. Yeah, the challenges that are there, and perhaps we'll try and dig out some opportunities as we go as well. Anna MacDonald's going to be alongside Claire for the next hour as well. Anna, the investment manager at Albury Capital Management, joining us from Edinburgh. Morning, Anna. Great to have you back on the programme as well. Thank you. Good morning, Will. We'll get into it in a bit more depth, obviously, in a moment, but just the sort of overall takeaway of the sort of market reaction to all the data from the week?

5:20Well, the FTSE 100 hit a new all-time high on Wednesday, which was pretty positive. It's actually, I was checking yesterday, it's the fifth best performing market worldwide this year. So it's been very strong, although we do know that the FTSE 100 is quite international facing market. But yes, it's been doing well. Yeah, it's one of the sort of other kind of contradictions, I suppose, of things, if not a contradiction, that sort of some places going better than others within the economy at the moment, as Claire was mentioning as well. A final member of our panel this morning is Paul Dales, who is the chief UK economist at Capital Economics.

6:01Morning, Paul. Thanks for being with us. Good morning. Why don't you lead us off then with a kind of overarching thought? And you can probably start the sort of steering of the conversation if you like as well. Which bit of data to you as someone who watched this as closely as you do was the most important and why? It's the weak labour market for me. So we had some figures earlier in the week that showed on some measures, at least, the number of people employed is declining. and the unemployment rate is rising. And I think this is really crucial because it doesn't just tell us what's happening right now.

6:40It gives us some insight about what's going to happen to other things over the next year or so. So it suggests that the economy, I think, is going to be quite soft over the next year. It suggests that wage growth is going to slow from current rates. And it suggests to me that inflation is going to fall further. and as a result of that if there is a silver lining to all this it's that the Bank of England will be able to cut interest rates a bit further than most people think so at capital economics we think interest rates will fall from 3.75 % now to about 3 % by the end of this year which is a further fall than most people are expecting.

7:19Yeah it was stark wasn't it those youth unemployment figures let's hear a little more about those well Alan Milburn former minister in the Tony Blair years and Jordan Brown years and the Labour governments there was on the BBC earlier in the week because he's now the chair of the Young People and Work Review which is due to report in the summer to the government and he told us young people are facing an existential moment. We're seeing something dramatic changing in the labour markets. Neat rates, young people non-education employment and training have been rising for the last four years. Youth employment rates have been falling.

7:54So this is not a short-term phenomenon. It's a long-term one. And I think it's something structural. So the thing to hold on to here is that youth unemployment is rising, but something even more profound is happening beneath the surface. 60 % or more of those 1 million young people are economically inactive. That means they're not even looking for work. They're detached from the labour market. So the most horrifying statistic of many that I've come across is that 45 % of 24-year-olds who are not in education, employment and training have never had a job. If you haven't had a job, that's by 24.

8:31That entails a long-term scouring effect and you're probably then stuck on a lifetime on benefits. That was Alan Milburn speaking to the BBC a little bit earlier in the week. Paul, just expand on that a bit then as well. The economic inactivity that Alan Milburn is talking about there why so stark what why would someone like him be so concerned about that well it could have really big long-term consequences for the economy and also society really because the evidence shows that if you're out of work for quite a long time that it is just really hard to get back into the workforce or join it in the first place if you've never had a job and what that means in the future is that the um there's fewer people able to work than otherwise that means the economy can't grow as much as otherwise and it also well can lead that self can lead to many issues um but um it also leads to lots of social issues really because um without employment there is a greater issue of um mental health issues physical health issues but also um it It just creates lots of problems in society.

9:43So having this happen to the relatively young people, which are the future of the economy and the future of the country, is a really big issue that we do need to tackle. And Anna, often anecdotally, particularly with that age group, sort of 18, 24, 16, 24, however you want to kind of catch it in those numbers, when they're looking at economic inactivity, that's often as well, isn't it? padded out in those age groups by graduates, because graduates might not necessarily go on and go, you know, sign on to universal credit or turn up at a job centre and appear in the statistics as looking for a job that way.

10:22So actually, it's telling us kind of about another cohort of people who are struggling to get into the workforce at the moment as well, potentially. Yes. And I think that we are seeing some signs that that graduate entry level jobs are could actually have some signs of pressure on them as well because of artificial artificial intelligence, for example, and taking away several of those kind of professional services jobs. So I think it's really, really tough. I think the Times was reporting on Wednesday that perhaps the government is going to delay the change in the national living wage to make it even between younger people and the 21-year-olds and over, because they were trying to increase that national living wage quite substantially, which was putting off employers, taking on younger workers.

11:16So I think that should, to some extent, help. That's though for looking at people who do want to work and who aren't disengaged from the workforce. Well, I want to get Claire's view on that as an employer in just a moment. But we talked to Andy Prendergast from the GMB union here on the programme earlier in the week on exactly that story, actually, Anna, as well. They represent more than half a million private sector employees. And this is what he had to say about the suggestion of any kind of delay to linking those two levels of minimum wage. Now, there is an issue with youth unemployment. Some of this is cyclical.

11:51Some of this is a long-term problem. However, when you look at companies offering reasonable opportunities, people like Centrica bringing on hundreds of apprentices, BAE systems, they're getting loads of people coming in. And I think what we have to realise as well, you know, I was a worker when I was, you know, I was got jobs from when I was 14 onwards. I didn't do less because I was young. And when you're looking at a country where there's huge gaps in care, there's huge gaps in retail and hospitality, The idea that the solution to this is frankly to exploit young people is just fundamentally wrong.

12:22Andy Prendergast going on to say he would be disappointed in the extreme. In fact, he basically said he couldn't use the language that he would like to use at half past five in the morning to describe how disappointed he would be if the government did move away from that manifesto pledge. Give us an employer's perspective right now, Claire. Well, yeah, this is one of our biggest costs that we're facing, cost increases that we're facing. is the cost of employing people. There are two major costs, employing people and the costs of property costs for the increase in business rates, but that's a different subject.

12:55But the cost of employment are a factor at the moment in terms of us having to look at our prices. Because we are very much a people business. We're not an AI business in the sense of we have now six chocolate houses and they're very much about customers coming in and having an interaction with a real person, not with a screen. We're not the sort of place where you go in and you order your coffee or you order your burger from a screen. You talk to a real person and that person makes the hot chocolate for you. That person packs a box of chocolates for you and you have a conversation about what you want and what's in it, dietary issues and flavors, et cetera, et cetera.

13:34And as a people business, you need a minimum number of people to be manning your stores. And those costs just keep ramping up and up and up. And we historically have very much enjoyed employing young people and training them and giving them some life skills. Back to Paul's comment about the impacts on society. You know, we often employ teenagers who then work with us through their school holidays and they go off to university. They come back in holidays and then they go off into the real world or stay with us. And so you are teaching them life skills, how to smile at customers, how to make eye contact, simple, simple things.

14:11how to engage with adults that aren't parents or teachers. And, you know, we're often the first adult environment for young people. But I was just having a little look at some of the stats. And like just three years ago, to employ under 20-year-olds, the costs have changed over three years, have gone up by 45 % for 18 to 20-year-olds. And under 18s, the costs have gone up by 52%. So it is something that we will factor in. we are factoring in is actually the younger people are relatively so much more expensive and they need time to train. They need time to learn. So if you're looking at an older person who's got experience in the sector already and a younger person who's never had a job before and will need to be trained up and it's going to take a bit more time, the risk is you're going to go with the older people and that for the long term is not healthy for the economy, whether it's in our sector in retail and hospitality or whether it's in things like hairdressing all these sorts of things if the young people aren't getting the opportunities and the work and businesses are kind of going we're going to pare back we're not going to have as many young people in our businesses the GMB chap was talking about major massive companies not small SMEs.

15:28Yeah so in Paul's world there's been a lot of debate in the last few days economists Claire talking about that it's policy, that it's all those policies. And actually, we were talking to Nicola Downing from Tease Law and Wealth Management yesterday on the programme saying it's not just what's within those policies, but that they're all kind of coming together at the same time. Do you put your finger on it as to that making it more difficult to hire those younger people? I think it is, yes, absolutely. It's just this constant, what's the word I'm looking for? It's a sort of constant drain on businesses.

16:06You know, last April, it was the rise in minimum wage plus the NIC changes. So that was like a double. It was almost a triple whammy, wasn't it? Because the NIC went up and then the level at which you had to pay it dropped. So that was a whammy. You've now got property costs and the change in business rates. It's another whammy. And it's just as constant for small businesses and SMEs. It's just as constant drain on things that are affecting your margins, impacting your costs that are just making it so much harder. And you can see why there are businesses and pubs and shops and closing constantly because it's exhausting.

16:47Yeah. And Paul, from that kind of growth perspective that you were talking about, is there a balance to be struck, though, in terms of, you know, we know that younger people are also the ones who do quite a lot of the spending in some of these areas, too. They're not just the ones, as Claire rightly says, who are often employed in some of these sectors, hospitality, retail, etc. But they're also the ones doing quite a bit of the regular spending there. So is there, from a policy perspective still, a balance there in terms of giving them that financial firepower too through boosting things like the minimum wage?

17:22Absolutely. There's always a balance with these things and a trade-off. So there is some evidence that if you raise the minimum wage, then actually that can boost the economy. because younger people have what economists call a higher marginal propensity to spend. In other words, they spend a greater chunk of their income than perhaps some other age groups. But it is about a balance. So some time ago, the UK's minimum wage was actually quite low relative to the medium wage in the UK and was quite low relative to some other OECD economies. but now after the increases in recent years we have a minimum wage that is in the you know the top half of the pack when you look at the the OECD nations and I agree with Claire I mean I don't run a business so I don't employ people but all the economic statistics I look at show very clearly that a lot of the weakness in employment over the last year or so comes down to the policy changes and that increase in nicks and the increases in the minimum wage.

18:34You can see that because it's the hotels and restaurants sector and the retail sector that have had the biggest declines in employment over the last year of 2.6 % and 1.5 % respectively. And those are the sectors that typically employ a higher share of workers on the minimum wage. So at the moment, at least. I mean, there is certainly some evidence that AI is playing a part, but I think that's a small part. I really do think a lot of the weakness in the labour market is due to the government's policy decisions. I've got a whole load of questions on text about AI. So let's come to that in just a moment.

19:07But let's go through all three of you then in terms of how we iron this out, perhaps. Anna, why don't you steer us off? What would make sense about easing perhaps some of the pressures that you guys have flagged? well um both paul and claire have highlighted that for companies for like like hotels hospitality retail property costs and employment costs make up about two-thirds of all their costs i mean it's a really substantial thing so i think trying to sort out business rates and also possibly delaying the implementation of higher national higher minimum wage for for younger people does make sense.

19:45I mean, it's a great idea to have it there for the longer term, perhaps, but it's not something that needs, you know, maybe it's something that needs to be delayed so that young people can get back into the workforce and that people are willing to employ them. So I think that would be good, as well as also trying to cut energy costs. I think energy costs faced by employers are too high. Claire? Totally agree 100 % with what Anna just said. and paul i think the government needs to work harder to um give uh businesses the economic environment to flourish really um when i look back at what this government has done so far there's just been a lot of policy changes that just make life harder for businesses um and you know there's some good stuff the government has done um but the consequences has been businesses squeezed and just to give an example of this uh our forecast at capital economics are that the economy will grow by only about one percent this year which is a bit subpar really you usually expect something like one and a half percent but actually the real um uh the really interesting bit of this is that most of that economic growth is going to come from government spending and government investment um so that's that's great if you're a business that uh really hinges on what the government does but if you're a business that relies on the spending of households or the spending of other businesses then actually there's not going to be much growth there at all and that's simply because of government decisions it's raised government spending funded it by taxes and that squeezed the private sector so you can still have an economy growing but it's not really a long-term sustainable growth model so from a sort of long-term growth perspective actually sort of done some of those things in the wrong order yes i think that's right um i think you know there is certainly an element here that government investment is a good thing if it's done productively and in a good way and that will help the economy in the future but i just think you really want to give businesses the conditions to invest that is the absolute key and also i suppose well what we've seen is those those measures particularly in the 2024 budget they actually led to stickier higher services inflation because wage costs went up which has made that whole sort of path to interest rate cuts any it delayed it really and that's been hard for growth.

22:12Claire did you want to come in there? No I was just I was just agreeing that it it feels like we are we're doing a lot of the heavy lifting for the government at the moment. And it's, as I was saying, it's pretty exhausting as an SME because it's just relentless in terms of, yes, I hadn't even mentioned the energy costs. You know, that's another factor. So, it's just, it is relentless on all fronts. And we in the chocolate industry have obviously also had the chocolate and the cocoa price shock. So, it's just, it's all these external factors that just make it harder and harder. And we We constantly are trying to improve our productivity such that we're not passing on these costs because, you know, we still, well, we don't want our customers to be like, pardon, how much for, you know, the chocolates or the coffee or the hot chocolate?

23:00So it's relentless in terms of how we as a business are trying to sort of manage these costs and not pass them on too much. I'd just written down as you were speaking, Claire, and I don't know whether this is a silver lining per se or not. But when you were talking about people being potentially an investment, you know, and these younger people coming back to you year after year in their school holidays and things like that, is that a silver lining perhaps? Because lots of our listeners are in a similar position to you, running sort of smaller or medium-sized companies as well. Have you seen that as a sort of investment, that if you can take that gamble, if you can find the room in the budget, that it can pay off having a sort of longer relationship with some of these younger workers?

23:44well we we we do we we do what we can i think it's probably the the way to summarize that and i suppose yes there is there is that because we as a chocolate business are very busy at say christmas and easter um and where we started in swanage seaside town we are counter cyclical to all the other hospitality and retail businesses in the town so we we have been able to we're always kind of like welcoming back um the students in their holidays it's like come and help um and come and help us in our HQ with packing and dispatching and things like that. So, you know, there is that. But I suppose in the greater scheme of things, it's a small silver lining.

24:26Right. Yeah. Anna and Paul, you guys both raised AI. So I wonder if I can put these to you. Perhaps, Anna, first, you want to take – well, I'll put them together, actually. So Paul in St Albans has texted in, Alan Milburn is right in principle, but there's a paradox here. Government and business hail the marvels of AI. But by definition, AI is a human job replacement tool. Until that Catch-22 question is answered, the problem Alan Milburn and others flag can only increase. And another text along the same kind of lines. Morning, I just wanted to point out that young people using AI and technology is what preventing young people getting work.

24:59I'll give you an example. I work for Network Rail and they spent millions on new technology machines, meaning they could slash staff levels and labelled it modernising maintenance. But hundreds of jobs on maintenance teams went, meaning less opportunities for people, including young staff, as the machines took over. Paul, tell us what your data suggests around that first, because you mentioned that and then Anna come in on that as well. well i think um at the moment for me when i look at the statistics from a top-down level um i don't see the huge amounts of evidence that ai is displacing jobs right now um so there's some bits of evidence here and there but it's just not overwhelmingly comprehensive and if it was happening then we'd also be seeing other statistics that show that businesses are heavily ramping up their investment in AI related spending.

25:55So that could be on hardware, software and research and development. And there's a little bit of evidence that is happening, but it's certainly not happening on the extent that you're seeing in the US economy. Now, this doesn't mean it isn't going to happen. I just don't think it's happening right now. And then you get into the bigger question, like the comments you read out there, where it's, is AI going to be a net positive or negative for the economy? At Capital Economics, actually, we've done huge amounts of work on this. And our conclusion is that in the long run, it's actually going to be a positive because it will boost productivity growth.

26:40It will boost the size of all major economies around the world. And actually, somewhat surprisingly, the UK is one of those economies that we think is going to benefit by more than a lot of other economies. So more than France, Germany and Italy, for example. So that's a really good positive thing. Why so? Well, the UK has got a few things in its favour here. It's got a really large services sector. So that's where this technology is going to come through, whereas in the past it's often been in manufacturing sectors. the UK's got a reasonably flexible labour market certainly compared to a lot of European countries so it means that our workers and our businesses are going to be able to adjust a bit more and we've also got relatively light touch regulation and a history of innovation so it just means we're better placed to harness it and there's going to be you know problems along the way there is going to be some dislocation in the labour market there's going to be a reallocation of jobs but eventually if you look back through history every time there's been similar technological leaps and there's always an issue about what's going to happen to jobs there's always some problems but in the end if the economy is bigger and people have more incomes then actually new jobs are created and usually the unemployment rate remains higher.

28:10So it might take us a while to get there. But I think we're in the very early phases of this journey. We've got a few bumps to go through, but actually further ahead, if we talk about the UK economic outlook, it's actually one of the positive things we can point to. Anna? I think that AI is possibly best thought of at the moment as replacing certain tasks. There are some tasks that are better done by humans, and there are some tasks that are shown that could be quite well done by AI. So it can, as Paul said, change the shape of the workforce. It can change what the workforce needs to do, and potentially it could grow.

28:52But I would point out that when I mentioned earlier that the FTSE 100 had reached highs this week. One of the reasons it reached highs is it's quite full of companies that aren't software, that aren't services, because investors are concerned about what is the future, what is the valuation of those companies. And actually, the miners and the banks and those kind of stocks have been the ones that have been performing best because investors like the fact that they don't think that they will disappear over time because of AI. They think that, in fact, they'll be able to perform better. And we're bumping right up against the news here as well.

29:35But I just want to squeeze one more text in. Thank you, because we've had lots through the first half of the programme here. Paul, I think this is for you here from John in Suffolk. Question for your economist. If the increase in employer national insurance has led to fewer people being employed, Has this increase led to a lower tax take than the Treasury would have got if there'd been no increase? I'm pretty sure they've been taking more in tax, haven't they? Well, yeah, overall tax revenues have been going up, partly because of that, but partly for other reasons as well, such as the freezing income tax thresholds, which means more people just naturally slip into higher rates of tax.

Read the full transcript

30:15so the the UK's tax take is actually at its highest level I think since relative to size of the economy since something like 1947 so we are in a situation at the moment where we are taxing our public quite a lot but we're also in a situation where we're spending quite a lot so the government spending as a share of GDP is at a very high level as well so at the moment we have an economy that's sort of got a bigger state than we've had for quite a long time. Yeah. Oh, well, if you've got a question in the second half of the programme, 85058 is the way to get it in. Claire, just before we let you go half past as well, just give us a bit of a look ahead then to the year ahead.

31:01What gives you any confidence then? Because we've done a fair bit of doom and gloom, haven't we? What were the reasons for a bit of positivity? Well, from our point of view, yes, cocoa prices have come down a little bit. So that's a positive. We work with chocolate. So, you know, when the answer is always, whatever the question, the answer is always chocolate. So I think we always try to maintain, we always try to stay positive. what we do know is that we've as I say we've opened two chocolate houses recently and customers want that interaction they want to come in and have an experience they want to chat to people so I'm still encouraged by the real world the analog world away from screens away from AI that people want to engage in and enjoy and understand and appreciate fine quality that's being produced with love, with care, using proper ingredients, and that there are people that still want to have those experiences, and we're there to deliver them.

32:02So I suppose we take heart from the way our customers are responding to what we do, and that there is still demand for that. If there was a big red button that would just demolish the internet, I would smash that button with my forehead. From the BBC, this is The Interface, the show that explores how tech is rewiring your week and your world. This isn't about quarterly earnings or about tech reviews. It's about what technology is actually doing to your work, your politics, your everyday life, and all the bizarre ways people are using the internet. Listen on bbc.com or wherever you get your podcasts.

32:50Morning, welcome back to Wake Up To Money on Friday the 20th of February. Anna MacDonald, Investment Manager at Albury Capital Management, is with us this morning. Thanks for your texts. A lively Friday panel this morning. Lots of texts that came in, wasn't there as well. A couple that came in during the news there as well. Michael in North Yorkshire saying, sorry, please stop bashing young people. Also, business people are forever moaning. Please contribute to society, Michael says. We are all in it together. All go after bank profits, Michael says. And Ali in Maidenhead making a good observation actually as well, saying when talking about young people being expensive to hire, everyone mentions the national insurance, but there is no national insurance on employees under 21.

33:30So they are still cheaper. No one ever mentions this. Ali says, yes, the employee themselves pays national insurance from 16, but the employer doesn't on those under 21s at the moment. And 85058, if you want to join the conversation in the last 20 minutes or so of the programme, 08085 909693 is the WhatsApp number if you'd prefer to get in touch with us that way. Now, once upon a time, an upstart beer company from Aberdeenshire, Brewdog, helped catapult British craft beers into the global market. It was based a lot on sort of edgy, tongue-in-cheek marketing and a disruptor attitude. at brew dog we've been ripping up the rule book since day one our business is owned by the people who love our beers have you ever stolen a helicopter never one of those early adverts there from the brew dog founders but after five consecutive years of losses and hundreds of thousands of investors are now potentially at risk of losing money they put in early on you You might remember 200 plus thousand individual investors signed up to something BrewDog called Equity for Punks, a scheme they launched in 2009 that eventually raised around£75 million for the company, was part of the way that BrewDog got kickstarted.

34:48We're going to hear from one of those shortly because Eddie Miles is with us, an investor since way back in 2010 in BrewDog's first Equity for Punks sale. Anna is still here as well, but we're also joined by James Beeson, the drinks editor at The Grocer, the kind of industry bible really for the catering and hospitality industries. James, morning. Thanks for being with us. Oh yeah, good morning. Thanks for having me on. Why don't you set the context first of all then before we hear from Eddie and get Anna's takes as well on what's gone on here. Where are we this week with the kind of Brewdog story and how have we got here?

35:22Yeah, sure. Well, I think you've done a really good explanation in terms of setting the scene there in terms of what made Brewdog a success, particularly in its early days but um yeah things things have been a little bit harder in the intervening years since particularly since the pandemic um you know i think brew dog was a very successful um edgy upstart it um you know it it was growing revenues quite successfully right up until uh the pandemic but um you know and it mostly broke even during that time as well but only really since the pandemic and coming out of that you know with changing consumer habits um you know the growth of other drinks categories and less consumers drinking alcohol you know it's only in that time that the beer sales are stalled and then in the last couple of years you know Brutelg's barely grown its revenues and I think the business posts pre-tax losses of 59 million in 2023 and then further 36.6 million in 2024 and yeah that's kind of prompted its private equity partner TSG to kind of look for an exit to the business and then they've instructed Alex Partners which So restructuring experts have sort of come in and oversee a sale process of the business in the past week or so.

36:28So where we stand kind of today at the end of that week, isn't it, James, that all of the company, bits of the company all could be sold off in various parts. So the bars could be sold off separately to the brewery itself, et cetera. Yeah. So one key element that came out of the bid document that Alex Partners put out was that it looks like that bids will be considered on a whole or breakup basis for the business. So as you say, that means that it's very possible that the bar business could be hived off and sold to someone else. Some of the international breweries could be sold to another multinational.

37:02And it's even possible, they said that it's likely that the sale will be conducted by an administrator. So that means it will be conducted on a non-solvent basis. And what that basically means is that, you know, BrewDog's board will forego, you know, the ability to veto any transaction. And actually, basically, it'll be run independently by an administrator who will become a duty bound to basically pick the deal that represents the best outcome for BrewDog's creditors. Interesting. And people can be I'm sure we're going to hear quite a bit of cynicism as we go through the next few minutes, James, as well.

37:32I guess people kind of belatedly can be a bit sneery about BrewDog, perhaps because they got jaded by the marketing, the marketing style. Perhaps James Watt, particularly one of the founders, has had an ability to rub people up the wrong way. It's a bit of a Marmite, perhaps, character. But we shouldn't underestimate how kind of revolutionary this company was. I mean, it pretty much led that British craft beer surge, right? Yeah, I mean, it absolutely did. And I think you'd be hard pressed to find a craft brewery of a reasonable size today, which doesn't have someone who kind of passed through the Brewdog network at some point in their career.

38:12So, you know, there's been a tremendous influence from that perspective. But, yeah, I mean, just on James Watt, obviously, and Martin Dickey, the two founders of the business, you know, I think it's kind of one thing to sort of go around self-styling yourselves as punks, particularly in the early days when, you know, they really were kind of raging against some of the larger multinationals in the space. But, you know, having sold a minority stake to a private equity firm for£213 million in 2017, you know, both of them were able to take equity out of business at that point in time. That sort of whole punk shtick starts to get a little bit more tired, a little bit more sort of, you know, people are a lot more cynical towards it, as you say.

38:48And then, you know, you combine that with obviously the kind of waning appeal of the brand. And yeah, Brudog starts to sort of look like a slightly less attractive proposition to a kind of would-be investor or buyer. I'm going to get you to explain that moment out in a bit more detail in a moment, James, as well, to help us kind of explain the context for kind of Eddie's story as well. But Eddie, come in at this point, morning. Thanks so much for being with us. And I just wonder, what was the kind of attraction to Brewdog for you? Because you were there right at the start, right? The first round of Equity for Punks.

39:20Yeah, I think it's very much as James says that in those days when the craft beer scene was really emerging in the UK, Brewdog were one of the leading breweries. And, you know, they were on the television programme, the James May and Ollie Clark programme, the Beer of Britain. So they were well known. They were already in the public eye if you were looking at the beer scene or you had an interest in beer and pubs. So when Equity for Punks won the first round, launched, it seemed like a really good opportunity to actually have a stake and play a part in that. The investments were not large that people made, I think, but it was more about a commitment, I think, to something new, something that was happening and wanting to be involved.

40:15Yeah. So it wasn't necessarily just that you thought it was a good business, an interesting thing to invest in. You were kind of a fan, right? You liked what they were about. I think if you talk to the so-called equity punks, most of them would characterize themselves as fans rather than investors. But nevertheless, you know, I did read the prospectus and there was a promise of a business that was set up to grow that would pay dividends just like any other company in the market. And the early investors, you know, when we met and we went to the first AGM, we were looking ahead and imagining what it could be one day and how the business could grow and how we'd get dividends and possibly even it would float.

40:59So there was that ambition over the horizon. But the primary reason for most people, I think, was they were fans of the brand and fans of the growing movement. I suppose when did you first sense then that from the investment perspective, and perhaps we'll come to the brand itself, because that leads to what happens next in a moment. But from a purely investment perspective, first of all, when did you start to get a sense, Eddie, that perhaps some of those things might not be happening or might not be happening at the rate that perhaps the company had promised at the start? I think probably the second round in 2013, because I believe there have been five rounds of equity for pumps.

41:35So the second round in 2013, it was clear then that the interest of the founders was to get investors involved, but without the prospect of dividends on the table. I think the message was if you invest in us now, as we grow, the value of your state will increase over time. And there was little point with the subsequent rounds of funding through the Equity for Punks that they will be paying dividends. Why would you be taking money in from investors and then paying it out in dividends? So there was a logic to that. But I did think at that point, well, hang on, this isn't really what I signed up for.

42:18Right. So, James, that's the moment where it becomes kind of a bit of a jam tomorrow. Yeah, I mean, I think there was always the kind of long held ambition that Brudog was going to, you know, float on the stock exchange. James Watt talked a lot about IPOing. And I think obviously people were kind of hoping and praying that that day was going to come. And that was when they were going to be able to kind of cash out. um you know i think a lot of the sort of sheld of anger probably as i say like comes from the fact that you know um brood have also decided to kind of seek institutional investment from from private equity in 2017 and and the terms of that deal in particular which obviously made its founders quite rich allowed them to cash out their equity but we'll explain those through for people james yeah sure so basically what happened was was that when broodog signed this this deal in 2017 with TSG.

43:04It created a new class of shareholder and TSG were given what's called preference shares, which essentially meant that in the event of any sale or exit, they would essentially be guaranteed that they would get paid out before the equity punk investors would get paid out. And the other thing that was inserted into the deal, and this is quite important, was a sort of compounding interest coupon, which meant that the value of TSG's stake in the business, which is 22 % of the business or something like that, but valued at the time at 213 million, would grow by 18 % every single year, kind of come what may.

43:41So in the intervening years, and particularly since with COVID and everything else, BrewDog hasn't grown at that rate. And so the effective value of TSG's stake in the company has grown and grown and grown until we've got to this point where potentially the business is going be sold via an administration or on a non-solvent basis. And actually, once you've paid off Brewdog's debts, his net debt position is£240 million, it might be slightly lower than that once you take out lease obligations. And there's not going to be that much. There's certainly not going to be enough to pay equity punks, but there might not even be enough to pay all of what TSG is technically owed.

44:17So as we start to look forward, that means could that be the vehicle through which TSG takes total ownership of the company, perhaps? Or could it be that, as I say, via an administration, the brutal is kind of split up and kind of hived off and sold for parts? Anna, what do you make of all of this sort of watching on? I do think the terms demanded by private equity were quite extraordinary for the time. And I think that should have perhaps raised some eyebrows or more eyebrows at the time. I also think the one thing we haven't covered is that there were serious concerns raised about the work culture.

44:57And I think that has also been quite damaging to the brand. So I think it's just I suppose it's it's one of those things that if you if you were an investor who came in with eyes wide open like Eddie, then perhaps it's and it was more about sort of being part of something, perhaps that's OK. But I think a lot of equity punks would be right to feel quite to quite to feel quite sort of jaded and disappointed by the whole experience. Yeah. A good BBC Scotland documentary on exactly what Anna's talking about. Of course, James, as part of that, always denied that he oversaw a poor work culture there.

45:40In the couple of minutes that we've got before we round this out, then, Eddie, what would you like to see happen next? I suppose, for the company? What would be the best thing to happen? Well, it's difficult. But just to briefly touch on that, the BBC documentary made allegations about our personal nature, but there were other things as equity punks that were disappointing, which are fact. Brewdog was a B Corp, but only for two years. And, you know, they invested in... This is one of these things where you have to set up to a load of environmental standards. Exactly. And they very quickly fell away.

46:14And those were the sort of things that were in the sort of they were part of the ethos of the original company. So when those things fall away so easily, it is a very disappointing, I think. But what I'm not sure what I think, look, the brand, I personally think the brand, the beer brand is still very strong. It's it is found everywhere. The quality of beers that you can find in a supermarket compared to, you know, when I first invested in 2010 is considerably wider now, thanks to Brewdog. their own beers are on the shelves they're available that's that's very positive and I think there's probably a strong future for the brand globally but maybe not for the rest of the business.

46:54James would you agree with that and we've also heard that James Watt or certainly some of the papers suggesting that James Watt himself may be ready to come back in perhaps buy the brewery would that be good news? Yeah I think there needs to be a refocusing you know I think the Brewdog probably as a business as a whole needs to become more lean it needs to become more profitable it needs to regain its focus um now you know kind of whether james watt the former founder who kind of oversaw this sale of the you know sale of the stake to tsg uh and kind of oversaw obviously this period where where sales started to stagnate whether he's the right person to come in and kickstart that i'm not so sure i also you know think that you know if if james were to sort of come back in in in acrimonious circumstances and other shareholders actually your punks get wiped out that's obviously going to do tremendous damage so i think you know whoever ends up buying brew dog whether it's james what or someone else needs to sort of tread very carefully because i think the optics of obviously wiping out 220 000 shareholders who have you know collectively plowed 75 million pounds into helping grow this business uh it is not a good look and it's not going to do anything for brand equity and anna the other people that we've not mentioned in all this as well because it sounds like the bar business is the bit that's a bit bloated we've seen them close stores under a new chief executive, haven't we, as well?

48:10It's all the people who are employed in those, the remaining ones all around the country, too. Yes, it is. And it's very tricky for them. And also, it's just so much talked about in the news. It must be constantly on their minds. So, yes, we need to be aware of that and what they're going through. Yeah, well, I think we're going to rejoin this story, I'm sure, in the coming weeks as we get a bit more of a steer, exactly as James was saying, about what and where happens next and which bits of the business remain under TSG or elsewhere as well. Really appreciate your time this morning, both Eddie Miles there, an investor, in the first equity for Punk Sale in BrewDog and James Beeson, the drinks editor at The Grocer magazine.

48:51Four minutes to six here on Wake Up To Money. It's been pretty dull weather-wise, hasn't it, for half term. Not been dull at all at the cinema. Perhaps it's driven people down to the cinemas, and certainly not for Wuthering Heights either. The adaptation of Emily Bronte's novel topped the box office over the opening weekend making more than$30 million. Heathcliff.

49:23Why did you leave me? Why did you betray your own heart?

49:31Bit of a trailer there. We're hearing from the film's two stars, Margot Robbie and Jacob Lordy. The soundtrack done by the pop star Charlie XCX, who also has her own mockumentary, The Moment, coming out today in cinemas as well. Well, Nick Green and a regular here on Wake Up To Money is with us, Nick, the chief exec of Tyneside Cinema up in Newcastle. Morning, Nick. Great to have you on the programme as always. Good morning. Has it been a good half-turn, that? Do you know, it's not been bad at all. And I have to say, we do rain dances in the office because we do love a bit of rain, it does bring them in.

50:03Yeah, and actually it's been a good half-term for us, especially Wuthering Heights has been phenomenal and the Jeff Buckley documentary, It's Not Over's been good. But in terms of family coming in, I think up and down the country, I think there's not been a big kind of blockbuster from Disney, but films like Goat and SpongeBob and Looney Tunes have done quite well for family audiences in cinema nationally. So I think it's been a buoyant half-term overall. It seems to show that any publicity is good publicity, no publicity is bad publicity, doesn't it? Because Wuthering Heights has taken a bit of a pasting in the reviews, hasn't it?

50:41Oh, God, yeah. Absolutely, yeah. And do you know what? There's some interesting comments on it and viewpoints, which I think are worth a discussion at some point. but it's still not stopped people coming out to see it which is, you know, it's fantastic. What do you put that down to? Is that just star power? Yeah, I think star power and sometimes the controversy around it is what, you know, drives people's intrigue as well but I think definitely the star power has done something and there's so, everything's so current in terms of Charlie XCX as well that the combination of all that is, like I say bringing younger crowds back out and back into cinema, which, you know, is never a bad thing.

51:24And awards season, of course, upon us as well, BAFTAs this weekend. Yeah, and how exciting. And we're hoping to see some British kind of sort of wins there. And I think everybody would love to see, I swear, Robert Aramea pick something up. And we're all very kind of sort of excited to see Claire Binns get the Lifetime Achievement Award, who's, you know, been champion in cinema for years. So, yeah, we're all very excited to see what happens on Sunday. And a very quick pick for what might be the best picture there and at the Oscars? It might go to Hamnet, but I think between Hamnet and one battle after the other.

52:01Wake Up To Money with Will Bain.

52:08If there was a big red button that would just demolish the internet, I would smash that button with my forehead. From the BBC, this is The Interface, the show that explores how tech is rewiring your week and your world. This isn't about quarterly earnings or about tech reviews. It's about what technology is actually doing to your work, your politics, your everyday life. And all the bizarre ways people are using the internet. Listen on BBC.com or wherever you get your podcasts.

From the publisher

Will Bain hears how thousands of investors risk losing their money if BrewDog is sold. The Scottish craft beer giant is up for sale after five consecutive years of losses.

With half-term week coming to an end, we'll be hearing from an independent cinema in Newcastle on whether the school holidays have provided the trade boost they hoped for.

And our Friday panel will be summing up the week, from the unemployment figures to how the winter weather has wreaked havoc with Britain's agriculture sector.

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