Notting Time

28 Aug 2026 · 53 min · 19 chapters

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In short

A Friday edition of BBC Radio 5 Live’s Wake Up To Money covering tech earnings and AI investment, Meta’s $18bn child-safety settlement, Federal Reserve Chair Kevin Walsh’s Jackson Hole communication strategy, and business stories from food brands (Little Moons mochi ice cream and Notting Hill Carnival food stalls).

Guests

Vivian Wong (co-founder of Little Moons; makes UK-produced mochi-wrapped ice cream; grew 100%+ in 2022 during TikTok; supplies restaurants first, then supermarkets; now sells across 38 countries). Caroline Simmons (Chief Investment Officer at Quilter Cheviot; focuses on tech earnings, trade disputes, and market impacts). Douglas McNeill (former chief economic advisor to Rishi Sunak). Also referenced: Arturo Bejar (former Meta safety engineer/whistleblower).

Key claims

NVIDIA’s AI-driven revenue surge (e.g., $96.2bn quarterly revenue; data centres £65bn up 117% YoY) is not “bubble territory,” but AI ecosystems risk “domino” effects from circular financing; Meta’s restrictions (school mode, night-time limits, disabled filters) may help but need independent harm measurement and wider platform coverage; Walsh’s “play the ball, not the referee” approach reduces forward guidance to avoid market feedback loops.

Notable examples

Meta’s settlement conditions; Little Moons’ Tesco queues and Yo! Sushi packaging hunt; Notting Hill Carnival’s 60th anniversary with ~2m expected attendees and a Nigerian/Jamaican fusion jerk-jollof stall.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

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Tech Sector Highlights

0:51 to 2:24

Discussion of major news events in the tech sector, including Meta and NVIDIA.

“It's Friday and we'll be reflecting on what's been a breathtaking week of headlines from the tech sector.”

Panel Introduction

2:24 to 3:38

Introduction of the panelists and their backgrounds for the episode.

“We've had that settlement by Meta over claims its products encouraged addictive behaviour among children.”

Little Moons Success Story

3:38 to 5:30

Vivian Wong discusses the growth of her company, Little Moons, during the pandemic.

“Also with me today is Caroline Simmons, who's Chief Investment Officer at Quilter Chevio.”

Tech Results Discussion

5:30 to 8:19

Panelists discuss NVIDIA's impressive earnings and market reactions.

“Yeah, I'm just back from holiday this week.”

AI's Impact on Business

8:19 to 12:31

Discussion on how AI integration is shaping various sectors and businesses.

“But it is a little bit like it used to be with Apple a few years ago, isn't it?”

Concerns About AI and Job Security

12:31 to 14:00

Panelists address fears surrounding AI and its potential impact on jobs.

“But the overall extent of that usage is not still entirely clear.”

AI's Impact on Jobs and Competition

14:00 to 17:40

Discusses concerns about AI replacing jobs and the competitive landscape in the AI sector.

“It's going to be an area that certainly attracts a lot of competition.”

Meta's Teen Usage Settlement

17:40 to 19:00

Explores the implications of Meta's settlement regarding teen usage of social media platforms.

“And it's been a tougher week for another company in the AI sector, a user of AI.”

Meta's New Safety Measures for Teens

19:00 to 22:45

Details the new protections Meta is implementing as part of the settlement.

“It's important to add here that Meta has consistently denied any wrongdoing and the settlement doesn't involve any sort of admission of liability or anything like that.”

Global Impact of Meta's Settlement

22:45 to 23:45

Examines potential global ramifications of the American settlement on social media practices.

“Because one way you get your message across is through social media.”
Show all 19 chapters

The Jackson Hole Gathering and Fed Chair's Approach

23:45 to 28:00

Analyzes the Jackson Hole Gathering and the unique approach of Federal Reserve Chair Kevin Walsh.

“But for the last couple of days, an idyllic mountain retreat in Wyoming has hosted central bankers and policymakers from all around the world.”

US Debt and Economic Jitters

28:00 to 31:20

Discussing the implications of US debt levels and economic policies.

“And the bond market's been a bit jittery anyway, you know, because of the sort of fiscal concerns to do with the level of debt that the US has and possible Treasury interventions.”

Unilever's Strategic Moves

32:10 to 34:30

Examining Unilever's decision to sell Coleman's and its implications.

“Also with me is Caroline Simmons of Quilter Chivio and Douglas McNeill, who's a former chief economic advisor to the ex-Prime Minister Rishi Sunak.”

Little Moons' Business Journey

34:30 to 37:44

Vivian Wong shares the story of growing Little Moons ice cream.

“And it's very important the CMA gets to do its work properly in order to bring about that sort of competitive environment, which I think is one of the keys to rectifying our productivity issue.”

Sustainability and Growth Challenges

37:44 to 42:01

Discussing the challenges of sustaining growth in a competitive market.

“And so I think, you know, where rate of sale, which is the measure of how many people buy a pack of products per week in a supermarket was something like 12.”

Food Price Inflation and Business Challenges

42:01 to 44:44

Explore the impact of food price inflation on a family-run ice cream business and the importance of maintaining quality.

“I mean, raw material costs are going up everywhere.”

Notting Hill Carnival: A Community Celebration

44:44 to 45:41

Discover the rich cultural history and significance of the Notting Hill Carnival and its evolution over the years.

“And there are definitely moments where I would have changed the way that we've done certain things, but it's mainly just operational, just learning this is the first time we've ever run a business like this.”

Fusion Cuisine at the Carnival

45:41 to 51:35

Meet Ndobusi Ocea and learn about his journey from marketing to running a successful food stall at the carnival.

“One of those is Ndobusi Ocea, who's been at the carnival or attending the carnival since childhood.”

Guest Reflections on the Carnival Experience

51:35 to 52:57

Hear guests share their experiences and thoughts on the Notting Hill Carnival and its significance.

“and everything that it does bring is still there in abundance.”
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Transcript

Automatic transcript. May contain errors.

0:00This BBC podcast is supported by ads outside the UK.

0:30at Whole Foods Market. How many streaming subscriptions do you have? Is it the same for your business? Avoid it by having all your business on one platform. Try Odoo for free at odoo.com. That's O-D-O-O dot com.

0:47BBC Sounds. Music, radio, podcasts. Wake Up To Money from BBC Five Live. Hello and welcome to Wake Up To Money. It's Friday and we'll be reflecting on what's been a breathtaking week of headlines from the tech sector. From those bumper results for NVIDIA to Meta's$18 billion legal settlement. We'll bring you up to speed. Also coming up, as a mountain retreat in Wyoming plays host to the world's central bankers, we'll look ahead to Federal Reserve Chair Kevin Walsh's closely watched speech. Market participants are learning to play the ball, not the referee. We'll hear what that actually means. Meanwhile, the co-founder of the Mochi ice cream brand Little Moons will tell us how it went from humble beginnings in London to a viral sensation online.

1:35And finally... Yes, people, in a carnival. Celestia United Chanter, Lyrical Warrior. Yes, that's right. Notting Hill Carnival is gearing up for its 60th year of celebrations. And with about 2 million people expected to show up, we'll look at why they won't go hungry. We'll be hearing from a family running one of the 300 food stalls at the festival. Wake Up To Money from BBC Radio 5 Live. Good morning, good morning. This is Wake Up To Money on Friday the 28th of August. It's just after five o 'clock in the morning. Theo Leggett with you here for the next hour or so. And unlike many of you, I'm not used to early starts, so I've brought along a very large cup of coffee.

2:18Hope it does the job. Now, people say August is quiet, but that really hasn't been the case this week at all. We've had that settlement by Meta over claims its products encouraged addictive behaviour among children. We've had the rise and rise of NVIDIA's AI sales. And we're still waiting, of course, to hear from Kevin Walsh at Jackson Hole. So plenty for our Friday panel to get their teeth into. And let's welcome them one by one. With me this morning are Vivian Wong, co-founder of the mochi ice cream company Little Moons. Good morning, Vivian. Good morning, good to be here. We'll go into what your company does in more detail later in the programme, but for people who haven't heard of Little Moons, just outline for us what it is you do.

3:01We make mochi ice cream, which is ice cream wrapped in mochi, and they're sort of golf ball sizes for those who are uninitiated. We make them all in the UK. And during the COVID pandemic, you became something of an online sensation, didn't you? Yeah, we did. Back in 2022, our business grew 100 % or more so, actually, over a very short period of time. And for someone who manufactures in the UK, it's quite challenging, particularly during COVID sanctions. Well, I said we have plenty to get our teeth into. That's certainly part of it. Also with me today is Caroline Simmons, who's Chief Investment Officer at Quilter Chevio.

3:44Good morning, Caroline. Good morning. What's been catching your fancy this week? Well, as you say, the earnings results out of the tech space and the fines have been very interesting. And we've got the ongoing negotiations with US and Canada on their trade disputes. So we're never short of things to look at. And what's been happening between the US and Canada? Ten years ago, if somebody had told you the kind of headlines you'd be reading now, you'd have thought they were crazy, wouldn't you? it's certainly since uh since sort of april last year i think the um you know approach to trade discussions has certainly taken a a very different turn to the multi-year approach of the past um you know i think uh they've had this sort of tip-for-tat escalation going on between the us and canada but but it you know it peaked with us essentially um you know putting out a request that was non-negotiable that threatens the sovereignty of Canada about asking them to remove French language from packaging and things.

4:47And I think that's not a negotiation tactic if it's a non-negotiable element that you're trying to remove. So I think the US just backed down on that one, actually. So we'll see where they get to. But just like the China tip for tat last year, they ended up with, I think at one point, tariffs were supposed to be close to 150%. And in the end, they settled at around 30. So we'll be seeing if the taco president is taco in this case. Yeah. OK. And here to complete our Friday panel is the former chief economic advisor to Rishi Sunak, back when he was in number 10 a couple of prime ministers ago, Douglas McNeil.

5:24Good morning, Douglas. Good morning. How's your week been? Very good. Yeah, I'm just back from holiday this week. So tuning back into all the developments of the week. And as you say, there's been a lot going on and lots to talk about. OK, well, lots to talk about there is. And let's start then with those tech headlines. And first of all, NVIDIA, that's the computer chip giant, which is the centre of the AI boom these days. We heard yesterday its revenues soared in three months to July to$96.2 billion or£70 billion. and its data centres provided£65 billion of that alone, up 117 % year on year.

6:08Eileen Burbridge is a tech investor and I spoke to her after those results landed. There is a lot of exuberance and so there is a question about how long things will stay at this level. NVIDIA itself is forecasting 70 % growth for next year as well. Again, that would be unprecedented and absolutely astronomical. There is, of course, a question about whether this trickles down into value for consumers, value for society, where we start to see this pan out. But for now, it's clear that AI infrastructure and compute and chips such as those from NVIDIA are here to stay and everybody's investing in them.

6:44Views there of Eileen Burbridge, who's a tech investor. Caroline, these results came out initially after the US markets had closed. So we only got aftermarket reaction. But what's been happening with our shares since? Yeah, so shares are probably up about 9 % since their results announcement. So it's a good big boost. These results seem to catch some investors, some in the markets at least, a bit by surprise. They were better than expected. Yeah, I think, you know, when we're getting to such sort of very high and accelerating growth rates, particularly with, you know, some of the uncertainties we've had in recent weeks, around the sustainability of the tech expansion, it makes people a little bit nervous, you know, as you come into results as to whether they can really continue to keep beating these very high expectations.

7:41And they did. And when you do, then, you know, that your share price tends to go up on the day. You know, I think what's quite interesting is, you know, the level of earnings growth that they are, well, that the sort of consensus market is expecting them to provide, say next year is still around 40%. And the valuation on a sort of price to earnings basis for 2027 is only 16 times. So, you know, I think it's underpinned by their fundamentals. And I don't think we're in bubble territory. But obviously, there are certain signs that are, you know, causing a bit of concern with with certain parts of the market.

8:21But it is a little bit like it used to be with Apple a few years ago, isn't it? There's a law of diminishing returns. In order to keep investors happy, they have to keep producing more and more, keep the earnings coming in, keep the profits coming in. Yeah. So, yes, to an extent, but it's around your guidance to it as well, right? I don't think anyone would expect growth rates to continue to accelerate into perpetuity. We go through cyclical aspects you know something's new it accelerates the growth rates go faster and then it starts to stabilize but what you get then is the effect of the sort of revenue uplift from the massive structural shift as a result of AI feeds through into different parts of the of the sort of tech value chain if you want so it started in chip design so the NVIDIAs the AMDs then it moves into chip manufacturing, so the TSMCs of the world.

9:18Then you get into the memory manufacturing and the storage of all this information that you're creating, which goes into Micron. Then it broadens out further into the companies that are helping improve the quality of the production of the chips. And then you see it accelerating into the revenue growth for the cloud providers. So the hyperscalers, the AWS, the Microsoft Azure, the Google Clouds, that's where they're now seeing it. So the structural shift we're seeing from AI is enormous, and it will pass through the different areas of tech as it gathers more momentum. Now, I want to bring Douglas in here because, Douglas, you heard Caroline say there that she doesn't reckon there's a bubble forming.

10:02But there is this view in parts of the financial sector that AI companies are becoming very interconnected. They're very reliant on one another. They're investing in one another. Do you think that's a healthy environment? Do you think it's sustainable? Well, it's a little bit puzzling. It's unusual. You know, a lot of these companies have stakes in one another, for example, and NVIDIA is a case in point. It put some money into OpenAI not so long ago in return for shares and in return, OpenAI promised that it would buy some NVIDIA products. And I think NVIDIA also has a stake in Intel, for example.

10:36So you have this this circular financing phenomenon, which makes some people pretty uneasy. It carries the risk that if one company gets into trouble, then you could have a sort of domino effect with its travails bringing down a whole load of others in the sector. I think when you look at NVIDIA's cash performance, as opposed to its profit performance this week, you get some reassurance, in fact. They've made good profits, and that's great. Have they backed it up with cash flow? Well, in this quarter, they have. They've paid out some$25 billion to shareholders in dividends and share buybacks. And they also still have a lot of cash on their balance sheet.

11:16So they've got about$100 billion worth of cash in the bank. So that means that if there is a problem, then there's a sort of firewall against this domino effect, if it ever happens. Looking at the wider AI ecosystem, though, there are huge, huge investments being planned. Surely not all of them can come to fruition. And if they don't, there could be repercussions. Yeah, and I think you have to draw a distinction here between different parts of the AI business. NVIDIA sells mainly to people who are building data centres, the Amazon Web services of this world, for example. And clearly, business is booming there.

11:54Lots of data centres being built and those data centers need kit to go into them. And that is what NVIDIA provides. Ultimately, though, what will determine the success or otherwise of the AI boom is the extent to which real companies, ordinary companies, ordinary people manage to integrate AI into their operations, manage to bring it into their production processes, their administrative processes. And I think we don't still have a clear idea of quite how extensive if that process is going to be and over what timescale it is going to unfold. It's certainly going to be significant. I think we can say that by now.

12:33But the overall extent of that usage is not still entirely clear. And ultimately, that is what will determine the success or failure of these data centres and of the people like NVIDIA who supply the data centres. Well, let's go to a business and ask how AI is fitting in there. Vivian, you have a business. Are you using AI? And if so, how? we are we are as a business just looking how we can integrate it to help i think process things more efficiently rather than sort of take head count out at this point but i think everyone's still learning we haven't um we're working with a business that's helping us formulate those sort of ideas that have worked with other companies as well so i think there's there's a lot of opportunity i think there's a lot of curiosity and it's not only just within the business processes I think, you know, within photography and campaigns and social media, there's a lot of AI being used across all platforms.

13:28And you're a company, which we will go on to this later again, which has really relied on online marketing and that kind of thing. So are you using AI in that respect yourselves at the moment? We are not yet, but I think we're looking at how we can use it just in terms of, you know, image production, sort of generation of content, because it's a lot cheaper, I guess. And it's a lot more efficient sometimes than just filming things to get the lighting right or get to the right place. So we haven't started using it yet. But I know that we're really, because we're such a social media forward company, we have to be on top of all of new sort of ways of using it.

14:09yeah i see i see what you mean but um the thing that everybody worries about of course when it comes to ai is is it going to take my job away and you know i'm as guilty of that as anyone else i wonder if you know radio presenters will be replaced by airs app's voices um you see everything happening online at the at the moment that hasn't happened to you so far though has it no and what we said to our team is you've got to embrace it i don't think it's going to take anyone's job away and like anytime soon for us but we're losing the line to vivian we'll get that back but in the meantime um douglas the other thing that i find very interesting about about the ai boom is it's all moving so fast the investments are really high but the technology is improving at the same time is there a risk that some of these large investments could be obsolete almost before they're in place?

15:01Well, potentially, yes. It's going to be an area that certainly attracts a lot of competition. And I think that is one reason why the NVIDIA share price didn't roar away this week, or at least hasn't roared away this year. It's up about 15 % so far this year. So, you know, that's pretty healthy, but it's not wildly out of line with the overall market. And when you see companies like NVIDIA making the profit margins that they are making, that is bound to attract competition. They made profits of about$60 billion this quarter on turnover of about$100 billion. So that is a pretty healthy profit margin in anybody's book.

15:39And when companies are managing profit margins like that, competition is going to muscle in. And it's not therefore a foregone conclusion that the companies that dominate the business now are going to be the ones that are still dominating it in five or 10 years' time. It'll be survival of the fittest then. Yeah, that's right. And there's a lot of competition around emerging from places like China. You know, we hear a lot about the US companies and much of the most exciting technological advances are taking place out of the US. But China takes all this stuff very seriously as well. It's adopting a slightly different approach.

16:14In general, its companies are more in the area of not focusing so much on technological innovation like the US companies, but making stuff that is cheaper and good enough. And they're having considerable success in Asia with that sort of approach. So there's competition from that source, as well as from very many others. So, Caroline, when it comes to this sort of nationalistic struggle to be the top dog in the world of AI, who do you think is going to be the winner here? Will it be China with the value side of things or the United States or someone else? Yeah, so it's a very good question. I mean, I think we'll just end up with stratification.

16:55So, you know, different areas are better at different things. Some will be cheaper and, you know, less complex tasks and some will be more expensive for more complex tasks or at higher speeds. And I think we'll find that people, industries, you know, end up using different models for different purposes. And even, you know, one company or one person might be using multiple models for different things. And, you know, at some point, you probably sort of build your agent that then decides, you know, which model to use for which particular tasks you're trying to achieve. So I think they'll both be successful in their own, you know, areas.

17:33Well, I think we could chat about this for hours. It's such a fascinating sector, but I do need to move on because we've got other things to get through. And it's been a tougher week for another company in the AI sector, a user of AI. On Tuesday, Meta agreed to restrict American teenagers' use of its platforms as part of an$18 billion settlement with 29 American states. They'd accused it of harming children, of encouraging addictive behavior, that kind of thing. Meta had to agree to all sorts of conditions, including limiting teenagers' time online as the parent of a 16-year-old. I'm actually quite in favour of that one, but, you know, other people might have different opinions.

18:13Arturo Bejar is a former Meta safety engineer, I should say, who became a whistleblower due to the experiences of his own daughter on Instagram. And he warned that plans to heavily restrict children's usage of Facebook and Instagram as part of this settlement won't actually make young people safer online. Mr Behar said that the amount of harm done by the platforms was also far worse than Meta admitted. I think that states have done incredible work to bring the issue to the front. There are some meaningful changes in the agreement, which will do good, but there needs to be independent understanding measurement and reduction of harm, and that's what Meta should be accountable for.

18:54And until that is happening, in any country that's thinking about this, our kids are not going to be any safer. It's important to add here that Meta has consistently denied any wrongdoing and the settlement doesn't involve any sort of admission of liability or anything like that. Caroline, when we look at what Meta has agreed to, what will these protections actually look like? So there's a whole series of measures. There's school mode, which means that children won't be able to access social media during school hours. there's a night time mode so between midnight and 6 a.m there are limits to continuous usage and daily usage I think it's two hours a day and the the light function will not be enabled as a default and then there's the ban on the use of cosmetic filters by by children so I think some of these features can be overruled by parents, I believe, which actually suddenly conjures the image for me of parents sort of pushing the McDonald's through the school gates.

20:05You remember 20 years ago when Jamie Oliver was launching his campaign to ban processed foods in schools. So, you know, let's assume not all parents will be trying to override the new measures. But importantly, I think for the fuller impacts, we're going to need to see a wider range of measures across the whole range of social platforms, obviously not just the meta-owned ones. Now, investors have had a few days to get through all of this, work through it. What's the reaction been? So the shares are up about 1 % on the day. Essentially, the fine was less than it could have been and less than expected.

20:41It's obviously a huge number,$18 billion. But let's remember, it's a$5.5 trillion company. you know if we put that into context of say the tobacco litigation that's an industry obviously that you know has been undergoing litigation for decades now you know that was you know 250 billion type fines that the tobacco industry has paid out so 18 billion is actually relatively moderate and the measures that they've been asked to put in place you know the key for investors is how much of an impact will those measures have on their revenues? And the answer is relatively limited. A lot of their revenue generation is advertising and children scrolling on these platforms is not their main source of revenue generation.

21:34I want to bring you in, Douglas, because this is an American settlement. It depends to a certain extent on what other providers like TikTok and YouTube do as well. But what happens in the States may well happen elsewhere, mightn't it? Is this something that we're likely to see here in the UK? Yeah, I would imagine that the way that Meta operates in the States will become the global standard. It will just be simpler for them to operate in the same way across all jurisdictions. And what is interesting, though, is that the States is kind of responding, I think, in part to developments elsewhere. So we've seen big changes over the past year or so in the way that social media is licensed to operate from wider society is framed.

22:23So most notably, of course, with changes in Australia where they've banned usage for under 16s, I think it is, the UK heading in the same direction. and you feel that that process of change, that changing attitudes still has some way to run and there could be further changes to come both in the US and in other countries. And Vivian, if that happens, if there are restrictions coming in on how you can advertise to children, for example, on their exposure to online platforms, that does have the potential to affect businesses like yours, doesn't it? Because one way you get your message across is through social media.

23:03yeah i mean i hadn't i hadn't really thought about that but yeah we but social media is pretty new to businesses like this i think if that does happen we'd switch back to i guess magazines or we'd see where where you know consumers consume news and and find out about new products and it might be that we just go back to more out of home it could be more you know move towards tv which is something else that a lot of fmcg businesses did in the past so i think we just have to see what happens we We've been hit by so many different changes. I think that's the joy of running a business. You've just got to constantly change with the market.

23:36OK, now on our exhausting run through what's been happening this week, I've got another topic for you guys to talk about. I do apologise for that. We're really getting through stuff at the moment. But for the last couple of days, an idyllic mountain retreat in Wyoming has hosted central bankers and policymakers from all around the world. This is the Jackson Hole Gathering, organised by the Federal Reserve Bank of Kansas. The highlight of it, though, is going to be Federal Reserve Chair Kevin Walsh's speech tonight. Now, Mr. Walsh was appointed back in March. He was nominated by President Trump, who, as we all know, has very strong opinions on things like tariffs and interest rates.

24:15And so far, Mr. Walsh, he does seem to have a bit of a tightrope to tread. But so far, he's taken a very different approach to communication to his predecessors. For example, by doing away with forward guidance from the US Central Bank, arguing that this can distort markets. Here's him breaking down that approach last month. Market participants are learning to play the ball, not the referee. And market prices will continue to respond in the direction and magnitude they see fit. This is, in my view, a change for the better. And we're just getting started. So he's just getting started. He's not going to tell people what to expect.

24:55Douglas, what do you make of this sort of approach? Playing the game, not the referee. Yeah, it's certainly a break with the past. Your past Fed chairs have normally been pretty happy to opine on what is likely to happen, to give lots of hints and nudges and winks to the market about the future direction of the short-term policy rate that the Fed sets. Mr. Walsh thinks that's the wrong approach. He thinks that that makes it more difficult for the central bankers to read what is going on in markets if the markets are trying to second guess what the central bankers are going to do. So he thinks that is a kind of unhealthy feedback loop, and he wants to stop it.

25:37And I think there's quite a lot to be said for this personally. I think that it can be more difficult for central bankers to be flexible, to change their minds when necessary, if they have already dug themselves in with what they've said in speeches and other public interventions, for example. And I think it is easier for central bankers to take tough decisions, i.e. put up interest rates if it's necessary, if they have a relatively low public profile, if they don't have a kind of public image to defend. Now, there are limits to the extent to which you can maintain a low profile if you are the chairman of the Fed or the governor of the Bank of England, for example.

26:16But there are lots of other people on these rate-setting committees, and it's more feasible for them. So, in effect, it's easier to say, we're going to do policy X if we haven't already said that we're likely to do policy Y. That's right. In effect, they'll be saying each time something like, you know, we've set the policy rate this month at whatever rate it is. We think that's the right rate for the time being. And, you know, we'll come back to you at the next meeting in four or six or eight weeks time. And if we think it's wrong, then we'll nudge it up a bit or we'll nudge it down a bit. But really, that's about all we've got to say on the matter.

26:49That's going to be the general approach. OK, so if he's limiting what he's going to say, Caroline, what can we expect from his keynote speech this afternoon, which everybody's waiting for? Yeah, indeed. I mean, And he might concentrate more on sort of how he sees the role of the Fed. There's various debates around, you know, which types of inflation measures we should be using. And a lot of macro data is, you know, being questioned as to whether it's still measuring accurately for the changes that we've got going on in society and in our economies. So maybe some things around that. You know, I think essentially the background is that we've got this, you know, uncertainty over the sort of inflation dynamics, you know, in part because of the closure of the straightforward moves in the Middle East.

27:40And the market is expecting one rate hike by the end of the year from the US. and you know I think there are some doubts as to how determined the Fed would be to want to bring inflation straight back to target if it is particularly driven by these external factors you know to do with the oil price so yeah I think you know he will very much avoid giving the guidance as has been his stance since he's taken his role which you know it may help the central bankers do their jobs better, but it does tend to make markets a little bit more volatile because you've got less sort of insight coming into announcements.

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28:24And the bond market's been a bit jittery anyway, you know, because of the sort of fiscal concerns to do with the level of debt that the US has and possible Treasury interventions. So hopefully he's not going to add to any of those jitters. But ultimately, I doubt we'll, you know, see any major policy announcement and markets probably will just be continued to be driven by, you know, what's going in the Middle East and AI. And just quickly, Douglas, I want your opinion on the wider picture. I mean, US debt is, I think, at$40 trillion or something huge. The deficit at the moment is around$1.6 trillion, I think.

29:01There's a war in the Middle East. That's pushing up spending. So headaches for Mr. Walsh there. There's a certain element of conflict with the Treasury as well. Scott Besant has been intervening to try and bring down yields on US bonds, but that might counter what the Fed wants to do about inflation. It's a tricky position, isn't it? It certainly is. And, you know, the Federal Reserve chairman has to be a politician in a certain way, not a party politician, of course, although Mr. Walsh has Republican affiliations. But you've really got to be a pretty skilful Washington operator to navigate your way through all of that without falling out with the president.

29:43and this is an easy president to get on the wrong side of, and all of this against the backdrop of burgeoning US debt, which so far they haven't really ever had any trouble financing, but they are getting into uncharted territory in terms of the sheer volume of the debt that they're having to shift every week, every month. And against this backdrop, he's got to decide whether the US economy would benefit from or would indeed cope with higher interest rates this autumn in order to bear down inflation, which has been uncomfortably above target for quite a long period now. Particularly as the man in the White House has made it abundantly clear that he personally wants to see interest rates coming down.

30:25Yeah, that's right. And of course, that has led to a lot of the market jitters that Caroline referred to about just how committed Mr. Walsh is going to be to tackling inflation, whether he'll be a sort of plaything of the president. I mean, he's a pretty serious individual. He's got a reputation to think about. No central banker wants to be going down history as the guy who took his eye off the ball and allowed inflation to get out of control just because he was under pressure from the president. And he gave a congressional testimony quite recently, just last month, in fact, where he said all the right things about this.

31:01He very much emphasized that inflation control is top of his mind. I think he'll probably reiterate that, at least in general terms, at Jackson Hole today. And that will perhaps go some way to reassuring markets that his appointment is going to be a successful one. Well, this is something else we could talk about. Prep for a busy week with Whole Foods Market. Start your day with fully cooked breakfast sausages from Amy Liu, 365 brand frozen waffles with no bleached flours, and of course, Whole Foods Market eggs, which are all cage-free or better. In the evening, bring home a build-your-own family meal that feeds four for just$35.

31:40Choose one entree and two sides. Shop smarter, not harder, at Whole Foods Market. About all day, isn't it? Wake up to money from BBC Radio 5 Live. Welcome back to Wake Up To Money with me, Theo Leggett. It's just after 5.38. And I have my guests with me today. We've got Vivian Wong of Little Moon's Ice Cream. We'll talk to her in a moment. Having a few problems with the line, though, so just hold tight there. Also with me is Caroline Simmons of Quilter Chivio and Douglas McNeill, who's a former chief economic advisor to the ex-Prime Minister Rishi Sunak. Now, one of the stories, Caroline, that's caught my eye over the past couple of days is Unilever announcing plans to sell off its mustard and mayonnaise brand Coleman's as it merges with the American spice maker McCormick.

32:34What's the thinking here? Yeah, so Unilever and McCormick are combining their food divisions and want to sort of, you know, release some of the conglomerate discount that Unilever's got going on. But in order to make that merger go through successfully, you know, the sort of CMAs, you know, market competition authorities look at where there is overlap or where you'd have too high market penetration. And because they've both got mustard brands, there's a sort of concern that maybe that would make the merger less likely. Now, some members of my family, the older generation, would question whether Coleman's English mustard and French's squeezy mustard are indeed the same product.

33:27But that aside, you know, if they spin out the Coleman's, then potentially it makes it much easier for them to progress with their main and long planned merger of their food divisions with McCormick. I mean, well, I mean, Coleman's has heritage. The brand is more than 200 years old. But how much value does that give it? yeah well it's um you know in terms of the percentage of of the group it's obviously uh fairly small um but it's uh you know culture and and brands and you know we know that people uh you know get quite attached to brands and tastes particularly um uh and so you know that gives it that sort of um harder to quantify value but it brings the the return customers Douglas what do you think of Coleman's Well I'm very keen on mustard actually so important to me that the mustard business succeeds and what I think is interesting though in this case is the involvement of the CMA we have a long-standing productivity issue in the United Kingdom I think most people would accept that and one of the solutions to that is to make sure that we have an economy in which there's plenty of competitive forces in which it's possible for new entrants, including new mustard makers, to enter the market.

34:50No one has a dominant position. And it's very important the CMA gets to do its work properly in order to bring about that sort of competitive environment, which I think is one of the keys to rectifying our productivity issue. So that is one of the important aspects, part of the wider picture that this transaction fits into. Right. Now I'm going to do a slightly uncomfortable segue here from mustard to ice cream. And that's not something you normally do, I hope. But Vivian Wong of Little Moons is back with us and I want to talk to her while her line stays up. Vivian, it seems a little bit strange to be talking about ice cream when the weather's finally broken.

35:26And certainly here in Media City, it's been raining a lot over the last 24 hours. But let's just talk about your business. You came from very humble beginnings. Yeah, I mean, we bootstrap this business without any investment for the first 12 years. And so I think it's I've really experienced what it's like to grow a business sustainably and slowly over 12 years, which seems quite unfashionable right now, because it seems there are a lot of companies that become billion dollar valuations in three years, which is not what we've done. But I think we've stuck to our knitting. We've really focused on the quality of our product and we've had to grow a category that never existed prior to us launching our products in the grocery stores.

36:09Well, absolutely. I mean, Mochi Moons, Mochi Bals, it's very, very niche. How do you go from something that nobody's ever heard of to a viral sensation? I mean, it's taken a lot of sampling. the sort of strategy that we took was we'd start supplying the product to restaurants first because consumers are more likely to try new things when they're going out to restaurants rather than taking it off the shelf. So I think we started our business supplying restaurants to begin with and then we expanded in the same, you know, supplying restaurants across the whole of Europe and also the Middle East. And, you know, five years into the business we thought that consumers were ready to start picking up mochi from the supermarket shelves because they were asking us for it.

36:53We had consumers phoning us up, asking if they could buy it from us directly. We even had a story of someone climbing through the bins of Yo Sushi to try and find the packaging that they could see the mochi was coming out of. And that's how they got our number. And so it's just a slow and steady growth. And I think it's what a lot of businesses have to do. But also we are innovating. Like you said, Coleman's, like maybe there is someone that's going to come out and make a new flavour or a new type of mustard, which the new generation might prefer over Coleman's. And so, you know, like Douglas said, competition is absolutely key.

37:27So you're looking for that kind of brand value. The pandemic came into this as well, didn't it? Yeah. So we were saying before, we went viral on TikTok whilst everyone was locked up at home. and we had queues outside of Tesco of people just trying to find Little Moons to buy. And so I think, you know, where rate of sale, which is the measure of how many people buy a pack of products per week in a supermarket was something like 12. And we had over 150. So there was a massive demand for our product. But we've continued that demand. And I think the way that we've done it, like I said, is that it wasn't a novel product.

38:03It wasn't like a drink that didn't taste particularly good and it sort of scratched an itch for someone to find it and they never bought it again. We've worked really hard to sustain the demand for our products and we have continued to grow post that sort of viral spike that we had. So you've avoided the pitfalls that come for some businesses that are famous for five minutes. They're a trend, they're very fashionable and then nobody ever buys them again. Yes, I hope so. Touch wood, that's where we're at. Caroline, what do you make of this story? How much of a challenge is it for businesses generally when they're in the public eye, they're doing well but at some point they have to get a more sustained business going.

38:42Yeah, you know, I think it's really hard, particularly with people's increasingly short attention spans and, you know, our sort of desire for the new thing and more, you know, changing sort of preferences. In terms of, you know, making yourself sustainable And, you know, it's that it is that robustness that you need diversification of customers, you know, control over your supply chain so that you don't get wiped out by supply chain kind of issues or input price, you know, sort of snafus, as it were. And just really, you know, building building robust business, you know, robust balance sheet and and having a clear strategy.

39:32Douglas, it's been a very hot summer. Everyone knows that. Have you been outside eating ice cream? I haven't eaten that much ice cream. I don't have that sweet of tooth. But I'm pleased that Little Moons is doing well. It sounds like an example of that age-old adage that you sometimes have to work for years in order to become an overnight success. and I'm interested as well that there's been a bit of trial and error along the way that going direct to consumer wasn't part of the original plan but it transpired that there was potential there and so they took advantage of that. You find that a lot of great businesses are founded on experimentation like that and the other thing I think is inspiring about that story and I'm guessing a bit here is that the company has managed to obtain the finance that it needs and it's often said that it's difficult for startup companies and small and medium-sized enterprises to get the finance they need and I think that can in some cases be true but I like to think that if you've got a good concept and you're a good company and you've got good management and so on the money is there for you and it sounds as though that has been the case with Vivian's business and that's reassuring.

40:45It's hard work and luck possibly in equal measure I'd say. Vivian, I don't know what you'd say to that little quip, but where do you go from here? You know, you want to grow your business, obviously, as any business would, but it is quite a harsh economic environment out there, isn't it? It is. We're really lucky that we're across 38 different countries. So we have seen how it's different in different countries. I think we've just launched in America a bite in a small way. The American economy, I think Americans' consumers are, they're really happy to spend and I think some of my friends in sort of like the fashion industry as well have noted that their American customers will buy five pairs of the same trousers in different colours and they won't return them whereas I think in the UK it's one pair of trousers and it will probably be returned and so I think it's just diversifying our market you know we're in Germany and Australia as well and they're really strong markets for us and I also think it's like development so we're always offering our consumers something new something exciting.

41:46We've just launched our candy kitten flavor. It's just about innovating. And I think small businesses like mine just have to constantly sort of stay finger on the pulse and exciting. And I think that's what consumers are looking for. So you have to reinvent yourself on a regular basis. But what about things like food price inflation? I mean, raw material costs are going up everywhere. How badly has that affected you? Yeah, I mean, it's a massive problem.

42:13And I have, say, reduced the amount of chocolate that they use in their products, we've really had to stay strong because that's exactly what our customers are expecting. So we still continue to buy real milk, real cream, and we still use a ton of chocolate in our ice cream. And I think the way that we can control that is that we manufacture our own products. It's just one of the values. And if it means that it does erode our margins, it has eroded our margins because you can't just keep increasing prices. But, you know, as a challenger brand, you've got to know what your consumers are looking for.

42:47And that for us is quality. And we have to stick to our knitting, stick to our values and continue to produce something that consumers want to eat. Now, there's another question I have to ask you. You're a family business. You co-founded this business with your brother. I'm one of three siblings. I could barely stand being in the same room as my brothers at one point. We're friends now as adults because we don't see one another so much. How do you build a business with somebody you're so close to? I mean, I think you have to take that sibling dynamic out of any sort of like business discussions at work.

43:19But I think I have a lot of respect for my brother. He brings a set of skills that are very different to mine. And we actually work really well together. I think we balance each other out. He's very strong marketing and branding. I've looked after the operation side of the business. And I think just having that respect for each other and an opinion that comes on. Of course, we've had arguments as well about things, but I think it's, you know, any founders would, whether you are, you know, related or not. So I've also benefited from a coach, like it sort of helped with, we're not just working with my brother, but generally as the business has grown, we've had to absolutely up our game in terms of leadership.

43:56And that's kind of how we've worked through it. Is there anything you'd have done differently?

44:04not necessarily in terms of your relationship with your brother but in terms of building the business i'm sorry i missed the question um is there anything you would have done differently um that's really hard to know i think that we i've had i've definitely had some learnings in terms of we tried to open a factory in kettering and we ended up closing it um i i think that was regretful but there's so many things we should have learned i i wish i knew how to upscale a factory quickly to meet demand when we did go viral on TikTok. It was a really, really stressful time. But look, we've been doing this for 16 years and we're going to continue doing it for many years to come.

44:40And I'm really enjoying the journey. It's been incredibly challenging, but it's also a really fulfilling experience. So I don't have any regrets. And there are definitely moments where I would have changed the way that we've done certain things, but it's mainly just operational, just learning this is the first time we've ever run a business like this. It sounds like it's been a crazy adventure. Well, sticking with food, millions are expected to descend on West London this week for Europe's largest street festival, the Notting Hill Carnival. And it's a very special one this year as it celebrates its 60th anniversary and there will be plenty of Caribbean food as well as art and sounds like these ones from Channel One Sound System.

45:33It's almost like being there, isn't it? And with all those visitors, there's a veritable army of stallholders selling food to keep everyone going. One of those is Ndobusi Ocea, who's been at the carnival or attending the carnival since childhood. And in the last few years, he's been running a food stall with his wife. Something of a change from his day job working in marketing. Good morning, Ndobusi. Good morning. So what started all of this off? So, I mean, I live very much in the heart of Carnival, as does my dear uncle and some of my cousins. So as a very, very young boy, I've been going to Carnival initially selling whistles, selling horns, selling whatever I could get my hands on to people.

46:26and it was a bit easier then because I had a cute face and people would just give me money for stuff and I guess about a decade ago my wife who's from South London had never been to carnival so I said well that's quite ridiculous like this is this is my every year thing and she came along with me and we decided to start selling food from my uncle's house and since then we've never looked back really. And you're of Nigerian heritage, she's Jamaican, what kind of food do you sell? So I guess it's a bit of a fusion so we started with a jerk and jollof concept so jollof rice from Nigeria and jerk chicken from the Caribbean I guess and that's where we started and we've tried various different things from that to patties to jerk burgers, which is the kind of thing that's going to be on the menu this year.

47:30We've got like a little special homemade sauce, which we've created, which is, I guess, again, like a fusion of the two worlds that we both come from. and that seems to be quite a signature flavour that people have genuinely come back for year after year, which is quite crazy as we don't necessarily do this as our day job as such. So it's been a lovely experience to see happy punters, to be honest. So yeah, that's the kind of food that you can expect. And your day job, you're a publisher and you run a youth culture agency. Word on the curb, isn't it? That's correct. So this is quite a different thing to do.

48:14Do you make much money out of it? I mean, money is relative, right? I mean, it's a good amount of money. And I think, to be honest, for us, it's more just the love of the community that is there in West London that kind of keeps us going year on year. I think if we were just focusing on the money aspect, maybe it's something that would be seen as quite an arduous task, to be honest. It's like, you know, early mornings, late nights. It's painful on the feet. And you deal with a lot of, like, drunk people, to say the least, and a lot of loud music. So, I mean, the money is good. Any profit is good profit, right?

49:01But it is definitely, like, multiple reasons why we do it every year. And it's the 60th anniversary this year. How has the festival changed since you've been going there? How's the carnival changed? Do you know what? It's so interesting. So my uncles literally lived in that area when the first carnival was there. And, you know, he's very much told me about the history of it, the importance of it, how it came to pass. You know, the death of Kelso Cochrane and the, you know, the protest after that. and it was always born out of the desire to belong and community there and um I think that has never gone away and it's something that I've like clearly seen and kind of grown up with and around um and obviously I think like like many things you things over time become a little bit more commercialized so there's elements to it that maybe not might not be as as community focused um now as it once was but I don't think I've necessarily seen that for myself obviously there's like a little bit of a diversification of the types of sound systems that you'll see at carnival which is um you know been a big conversation um and then I guess I'd say like perhaps at times maybe is a little bit harder for commerce um for local commerce i think which is you could argue a good thing the councils have seen how much money that carnival can make and i think therefore have put some level of like legislations and jurisdictions on that which kind of make it hard for for people to to necessarily make the money that they were making back in the day.

50:54But beyond that, it's two days of beautiful community, great food, great music, and I don't think that's necessarily been lost. So it's become a bit more commercial, but the soul of the carnival is still there. I believe so, 100%. And I think that the commercial element is often, year on year, you see the negative pieces in the media, and the commercial element isn't often the one that gets touted. which is the huge benefit to the economy that the two days has on the country. But I always keep going back to the community and the belonging and everything that it does bring is still there in abundance.

51:38I just want to ask a couple of my guests what they make of all of this. I mean, Vivian, you know what it's like to be an entrepreneur trying to do something in the food sector. So events like the Notting Hill Carnival, what's your opinion of them? Are there things that you'd like to go to, that you like trying the street food? I only go for the food and I go every year because I live in Maida Bell, so it does go past the end of my road, sort of. So it's a short walk. I love the food and I'm definitely going to go just to grouse and jerk chicken or jerk pork, which I tried for the first time last year.

52:08But like you said, from a commercial point of view, it is so great to get, you know, but like entrepreneurs that do it once a year even. And it's got a great sense of community as well for the wider community, but also I think all the food stalls too. OK, and Douglas, what's your outlook on the Notting Hill Carnival? Well, I haven't ever been, but the sort of food that we've been hearing about sounds mouthwatering. I hope there's some ice cream and some mustard in there as well, of course. What I do like are those Caribbean steel bands. I think if I were to go, that's the thing I would focus on.

52:40I think they're great to listen to. OK, well, on that tasty note, that brings us to the end of today's edition of Wake Up to Money. Thank you ever so much to my guests, Vivian Wong of Little Moons, Caroline Simmons of Quilted Chivio and Douglas McNeill, former chief economic advisor to Rishi Sunak. And last but not least, Nbussia Chair, who runs Word on the Curb. Wake Up to Money from BBC Five Live.

53:21What's that saying about not letting the truth get in the way of a good story? Well, I'm Carell Prince, and I'm in the way. Online, I catch out some of the biggest names in football, holding their tall tales to account. But now, the tables have turned. Can I spot the truth from the lies? As those same guys who I try to catch, try and catch me out? Roll the tapes. I'm Karel Prince, lie detector, on the Football Daily Podcast. Listen on BBC Sound.

54:10management. Mix, match and change your mind whenever you want. Because at Schwab, you can invest your way. No matter your goals or appetite for investing, Schwab has everything you need all in one place. Visit schwab.com to learn more. Hello, Greg Jenner here. I'm the host of You're Dead to Me, the BBC comedy show that takes history seriously. Every episode, I pair up a top historian with a fantastic comedian, and we have a lovely, funny, fascinating chat about a different subject from world history. And in this new series, we're beginning with an epic voyage through the story of Homer, the Iliad and the Odyssey.

54:46And that's with Kyle Smith-Bino joining us. And then we'll be learning about Francis Galton and the racist, discredited pseudoscience of eugenics with Desiree Birch. We'll meet many medieval saints in their bone boxes with Rachel Parris. So if that sounds like your sort of thing, listen to You're Dead to Me wherever you get your podcasts. Thank you. Bye. Hmm.

From the publisher

Theo Leggett hears from a business gearing up for Europe's largest street festival. Meanwhile,100 tech companies pen an open letter warning calling on businesses and governments around the world to take urgent action improve their defences against AI hacking.

Our panel also looks ahead to a key speech from the new Chair of the Federal Reserve and we hear all about the viral, bite-sized desert, mochi ice cream.

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