Sky's The Limit?

7 Jul 2026 · 53 min · 15 chapters

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In short

Wake Up To Money discusses several business and policy stories. Main topics: Sky’s £1.6bn acquisition of ITV’s free-to-air and streaming services (ITVX), including claims that ITV shows will remain free for at least five years and that Sky will “supercharge” ITVX with Sky/NBCU technology and sports rights; regulators’ likely scrutiny over news plurality and possible future efficiencies/job cuts.

Guests

John Riley (former Sky head of news for 17 years; chairs Square Cut production company) and Dana Strong (Sky CEO, speaking in the segment). Student finance: MPs’ Treasury Select Committee calls student loan terms “mis-selling,” claiming students weren’t told loans could be changed retrospectively and urging a U-turn on freezing the repayment income threshold; Lil Bremberman (CEO, Oxford International) links international-student fees to university deficits and stresses clearer repayment information. Defence/startups: NATO summit and Germany’s planned >€800bn borrowing by 2030; April LaRousse (Insight Investment head of investment specialists) and Douglas Hanson-Luke (Future Planet Capital founder) discuss “smart spending” and examples like autonomous all-electric mothership submarines (Honu Works) and space sensors (Octerra). Workplace inclusion: an Amazon warehouse course barred a breastfeeding mother’s 20-week-old baby; Lil comments on needing dialogue and alternatives. Guests also include Bente Hammerfold (Tina International marketing director) on Norway shipping Jarlsberg and Brunost to the national football team.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Impact of Sky-ITV Deal on TV and Streaming

1:20 to 3:36

Discussion on the implications of the Sky-ITV deal for viewers and the industry.

“All of those answers to those questions coming up.”

World Cup Reflections

3:36 to 4:24

Exploring the impact of the World Cup on workplace dynamics and viewing habits.

“It's great that England is performing so well.”

Donald Trump's Influence on World Cup Coverage

4:24 to 6:58

Analyzing Donald Trump's comments and their effect on World Cup perceptions.

“We've got plenty to chat to you about on the show today, Lil.”

Student Loan System Critique

6:58 to 12:20

In-depth discussion on the UK student loan system and its implications for graduates.

“Well, look, let's get into the detail of some crucial financial decisions that people will have made in their lifetimes over recent decades.”

Calls for Educational Reform

12:20 to 14:00

Discussion on the need for reform in the education system regarding university access.

“April, from a financial perspective for the UK government, hundreds of billions of pounds will have been lent out to students over the years.”

Education Shift: Emphasis on Vocational Training

14:00 to 16:57

Explore the potential shift in UK education policy towards vocational training over university routes.

“The days of a school system configured entirely around the university route will be brought to an end.”

NATO Summit Insights and UK Defense Spending

17:28 to 26:59

Discussion on NATO's goals and the UK’s defense spending strategies amidst changing geopolitical landscapes.

“Now, NATO and its 36 summit gets underway today in Ankara, in Turkey.”

Amazon Conference Controversy: A Mother's Experience

26:59 to 28:00

Examination of a situation where a mother was barred from an Amazon conference due to site access policies regarding children.

“Lil, I'd like your thoughts on this one And, you know, making a few headlines again this morning, the Times had picked up on the story.”

Challenges for Working Mothers

28:00 to 31:05

Discussing the barriers faced by mothers in the workplace, illustrated by a specific incident involving Amazon.

“So I am one of those mums that breastfed her babies for a year and I had to combine it with work, which I loved.”

Sky's Acquisition of ITV

31:24 to 36:56

Exploration of the implications of Sky's acquisition of ITV, including content accessibility and branding.

“Wake Up To Money on BBC Five Live on this Tuesday morning, the 7th of July.”
Show all 15 chapters

Impact on News Operations

36:56 to 42:01

Analyzing how the merger will affect news operations at both Sky and ITV.

“What do you think that means for the user actually going toe to toe with the likes of Netflix and Amazon?”

Digital Transformation in News Media

42:01 to 47:11

Explore how Sky has adapted to digital journalism and the challenges faced.

“That will have more showcase, if you like, on digital platforms than it has at the moment.”

Job Cuts and Gaming Industry Trends

47:11 to 49:36

Discussion on Microsoft's job cuts and changes in the gaming sector.

“In the world of tech and where we spend our time, the gaming world as well, Microsoft is saying it's set to cut nearly 5 ,000 jobs, so 2 % of its workforce.”

Norwegian Team's Culinary Boost at World Cup

49:36 to 53:40

Insight into how Norwegian cheeses support the national football team's diet.

“Bente, thank you very much for your time.”

Norwegian Team's Culinary Boost at World Cup

53:54 to 54:08

Insight into how Norwegian cheeses support the national football team's diet.

“teens can gain hands-on investing experience and build positive money habits.”
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Transcript

Automatic transcript. May contain errors.

0:00This BBC podcast is supported by ads outside the UK.

0:30Whole Foods Market. Make your summer sizzle. How many streaming subscriptions do you have? Is it the same for your business? Avoid it by having all your business on one platform. Try Odoo for free at odoo.com. That's O-D-O-O dot com.

0:48BBC Sounds. Music, radio, podcasts. Wake Up To Money from BBC Five Live. Hello, welcome. It is Wake Up To Money. And the deal has been done. £1.6 billion. That's how much Sky will be buying ITV for in a new deal. We're going to talk to a former Sky executive about what that means for the TV we watch, the streaming we do, the news we consume as well. Will regulators have an eye on it? What will change? What will we pay for? What won't we pay for? All of those answers to those questions coming up. ahead of a summit of NATO members. What could this mean for the health of start-ups in the UK defence sector?

1:32We'll see what they're talking about and the ripple effects. And... You may well be aware that is the sound of England's next opponents, Norway. A team whose success has been fuelled apparently by cheese. We're going to speak to a Norwegian dairy firm, Of course we are. They're shipping hundreds of kilos of cheese to their national football team in the United States. Wake Up To Money with Sean Farrington. Good morning to you. It is Wake Up To Money on this Tuesday morning, the 7th of July. Have you caught up on your sleep? How was the day at work yesterday? Did the day at work yesterday take place for you?

2:17A bit of commenting this morning from the Wake Up To Money team about how the world seemed a little bit quieter. Almost vibes of a Sunday morning, wasn't it? Throughout the start of yesterday, if you were in an area where many were backing England the night before. I'd love to hear your reflections on what that day ahead actually meant for the world of work. I know it was a hot topic of conversation in the run-up to the game and will have been throughout yesterday as well with your bosses, with your friends how did it all play out and are you fully back up to speed this morning uh 85058 i hope you are i know that uh our guests will be as ever i've got lil bremmerman richard with me chief executive of oxford instant international they place international students into universities right around the world into the uk the us india australia lil very good morning to you Good morning, Joan.

3:14Thank you for having me back. And how are you, Lil? Has the World Cup been dominating your viewing one way or another? Absolutely. I have three kids of all ages. So in my house, the World Cup is at full steam. And it's a great time. I think it's a great time for families. It's great that England is performing so well. but it's also really cheating everyone up at work and in the street which we are obviously all seeing in trading. Was there much of a ripple effect into the workplace yesterday, Lil? A little bit. I saw many red eyes, I would say, in the office but broadly, you know, everyone was so happy that, yeah, it was great.

4:07Good to hear. And the kids, were they up in the early hours and then into school, into college? Yes. So my youngest one didn't make it. He did try and watch, but he didn't make it. And my elder ones are teenagers, 18 and 13. So they are used to this. All kinds of hours. Indeed. Very good. Yes. Well, look forward. We've got plenty to chat to you about on the show today, Lil. I've got April LaRousse with us as well, Investor Head of Investment Specialists at Insight Investment. April, good morning. Good morning. I've got to ask you, you know, we're waking up to, I mean, people will have seen maybe as they went to bed that the front page is being dominated by Donald Trump and he's sticking his oar in and having a fair impact into, it seems, what goes on with red cards at the World Cup, particularly when it's the American team that is being impacted.

5:07And then, you know, we wake up this morning to the headline to see the US. It's not the headline you want, is it? The America limp out of World Cup. It did seem a bit of karma, didn't it? I mean, you know, I don't want to say I want to see the US lose, but you shouldn't be seen to be messing around with, you know, what is the normal rules of the game. So I think probably the world was OK with Belgium winning. There are many fascinating things. And, you know, again, the ripple effects of Donald Trump's press conference that he had yesterday where he laid out exactly his conversations with those at the top of FIFA.

5:46But it was interesting in the middle of it all to see Donald Trump talk, the president of the United States, talk about football, soccer, the way he was. And he sort of made the point a few times how it's nowhere near the biggest sport in America. But yet this is maybe how we would do things if it was America running the sport. What have you sort of made, April, with your American hat on of how the World Cup has gone in the US? Of course, it's been in Mexico and Canada as well. But from an American perspective. I mean, I didn't obviously go myself as I'm here working hard. But it does seem as though it's gone better than everyone expected.

6:30Because I think initially there was a bit of sort of will it go well because it isn't that much of a mainstream sport in the US, although it getting increasingly popular. And of course, there were complaints about ticket prices, but it does appear as though it actually was quite a successful tournament so far. So I think there is hope that it will become one of the more popular sports in the US. And obviously, that's a big money making opportunity. Thank you for the link back to Wake Up To Money before we get those texts from people and messages coming in saying, why aren't you talking about business and money?

7:03Well, look, let's get into the detail of some crucial financial decisions that people will have made in their lifetimes over recent decades. Family consequences as well. When you look at the cost of student loans and there's been a report done by MPs, the Treasury Select Committee, looking at how student loans work across the UK and what has gone wrong potentially as well with the way they've been given out, the way the repayment terms have been set as well. And this group of MPs saying that at one point the comparing of student loan repayments to phone contracts or cinema tickets, that amounted to mis-selling by the government, which, as we know on Wake Up To Money, is a strong term to use about any financial product, and there are consequences on the back of that, if that is ever found, to actually have been the case.

8:00So the Treasury Committee saying students were not told clearly enough that loans could be changed, loan terms could change retrospectively, as many have found. And the committee has called for a U-turn on the decision to freeze the income threshold at which some graduates start repaying their loans. Lil, how much does this have a ripple effect onto the setup of UK universities, the balance between international students, domestic students, the confidence in the student loan system here in the UK? It has a huge effect and it has been a topic for a while. I think it would be helpful for me maybe to draw the picture for all of us.

8:47I think, first of all, 23 % of universities' income is international students' income, which is a big chunk if we also consider also the financial state of universities at the moment, which we've all been reading for a while, where 40 % of them are in deficit. Why? Because the fees have been capped for the last 10 years for domestic students at around£9 ,250, but costs have been increasing, and hence why international student fees have become so important. Now, that's all very good in terms of the university's finances. For students, it's still£9 ,250 or£9 ,500. It's a lot of money when you're taking a student loan and you're taking the fees loan as well as maintenance.

9:46I think the key part here is the information that students receive ahead of taking this loan and how that plays out over the three years of their degree and then once they start paying it back. which is not a par with even taking a mortgage. You know, we are always worried about mortgage fees and the base interest rate as a nation. But students are paying double the base rate on their student fees and they don't see how they're going to pay back. So I think it is really important that we review how these student loans are being structured and actually giving students a clear view from starting to pay to completion of the payment.

10:43And I think to pair it, university applications are going up. So just to give you an idea, John, this year UCAS has released data that says there are 4.7 % more applications for university this year versus last year. Why? Because still 60 % of high-skilled roles require a degree-level qualification. Right. So if you're a kid and you want to do well for yourself, you want to go to university, you want to get a degree. And as we have seen in the news this morning, people have dreams. You know, they want to be architects and they want to be doctors. So they take these loans with hope and trust that the government is providing them with a loan that they can fairly pay back and have a good standard of living.

11:45So I think it is really important. I believe that we can fix this. I mean, this country's financial services is one of the strongest sectors. Surely we can have the best minds structuring a system that works for students that want to pay their loan back, as well as the government that is obviously funding this in advance. But we do want a society that is strong enough and that has the skills in a very competitive world environment. April, from a financial perspective for the UK government, hundreds of billions of pounds will have been lent out to students over the years. When you start to see terms used by MPs that are investigating this stuff, like it's amounted to mis-selling, could this be a real serious financial problem brewing even more than it has been for the UK government?

12:48Well, it does have, I mean, certainly financial markets, especially the gilt market is really focused on anything that's going to cost more because it's, you know, it could mean you need to actually issue a few more government bonds to fund any additional cost. But I think, rather cynically, if the government decides that it wants to change the rules and even historically has put in place Plan 1 and Plan 2 for student loans, they will just say, well, we're going to alter them again, but without kind of admitting culpability, i.e. trying to avoid paying any fines or any mis-selling type compensation claims.

13:29But I'm in complete agreement with the comment that why should student loans be twice the cost of taking out a mortgage? This is supposed to be a social good to educate people. So, yes, of course, you need to charge an interest rate if somebody's borrowing money, but maybe not, which is well above the cost of government borrowing to actually raise that money in financial markets. So it is a bit of a puzzle and changing the terms of a loan is really not OK. in in commercial circles why should it be okay well if it's a government loan all of this something something else that may well be on the um on the intray of the next prime minister who many are presuming is going to be andy burnham education is actually something we have heard a bit about from him uh we haven't heard his full idea for his program of government just yet but he did have this to say in the speech he gave last Monday.

14:26The days of a school system configured entirely around the university route will be brought to an end. University is great for those who want it but when are we going to focus on the life chances of those kids who want something different? When? The country hasn't done that for a long long time. People have argued over many years for an education system based on parity between academic and technical and that is what we will build so um lil what do you think here what do you make of the you know the the principle of shifting some of those priorities away from university towards more vocational training I think we have been in a period where the only thing that is right is going to university.

15:19However, we've always had further education colleges and we have been building apprenticeships over quite a few years. But it was not at the forefront of discussion and political agenda. I think it's quite right. technical education is not for everyone. University is not for everyone. I think it needs to be good that students have the choice. Good celebrated that students have choice. You go to university if you want to study certain things, but you gain a technical education if you want to study something more vocational skills-based. And I think that's absolutely fine. and should be celebrated.

16:10In fact, countries like Germany and Switzerland are renowned for having a good balance in that way. I think it's just these statements should not be perceived as negative, but more about celebrating all of these choices. Yeah, and change could well be on the way in that realm. So if you're interested in the world of student loans or what courses may well be offered going forward, that could be something if Andy Burnham, as expected, becomes prime minister, could well be quite high up his list of priorities of policies to talk about. So we will see, no doubt, in the coming days and weeks. The ultimate cookout starts with the ultimate ingredients.

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17:27Good morning to you. Wake Up To Money on BBC 5 Live. Now, NATO and its 36 summit gets underway today in Ankara, in Turkey. The NATO Secretary General had this message for the alliance's members. Here in Ankara, I expect nations to present clear, concrete and credible plans to reach that 5 % goal. So, April, April Lewis is with us this morning, investor from Insight Investment. One aspect of how countries might raise some cash for spending and investing in their defence sectors. He's making a few headlines in the Financial Times this morning. Berlin in borrowing spree. Germany plans to borrow more than 800 billion euros by 2030, breaking with decades of fiscal restraint to return its defence spending to Cold War levels.

18:23Is that shaking things up a bit? Given that Germany is changing, how it views borrowing so drastically? Well, you know, I read the story and I thought, actually, they've increased their defence spending really started from when Russia invaded Ukraine. So they have been gradually increasing the amount they spend on defense for quite some time. They're actually starting from a really good place, however, because Germany, if you look at their total government borrowing, really hasn't borrowed that much. It was, you know, when we compare it to the UK, their debt levels as a proportion of their GDP were really quite low.

19:00So, you know, if you have to go out and borrow, the best time to do it is when you're not already heavily indebted. So I think when we look at it, we're saying, OK, actually, there are lots of reasons why spending more money on defence makes sense, even if you didn't have the pressure from NATO or from the US encouraging this. But at least from Germany's perspective, they've got plenty of ability to borrow to do it. And actually, their economy could use a little bit of help. The economy's not doing well. So increasing government spending at a time like this makes some sense. Let's bring in Douglas Hanson-Luke on this, who's founder of the venture capital firm Future Planet Capital, which manages the Deep Tech Early Stage Fund, which, amongst other things, invests on behalf of the government.

19:48And Douglas, very good morning to you. Good morning. How are you? I'm well, thank you. Just explain the links your investment angle would have with the defence industry. Absolutely. So the government Deep Tech Fund includes funding from the Ministry of Defence, the Royal Navy, the Army and the Space Agency. They're looking to invest to create new capabilities that will make us safer and more secure in the future. And just when we're hearing what April's saying there about Germany's approach, what's the UK's approach to all of this then? The UK's approach, and it's partly driven by financial necessity, you know to the point of how much can you borrow and it's also driven by real sense hopefully is that we're aiming not to outspend anyone in defense but to outthink them out to think them you know it's the fastest way to do that is to back experts who spent decades uh on research and to commercialize that and make it actually work so it's it's about smart spending of limited amounts of money.

20:53That doesn't sound, it sounds like we talk about the German restraint of many decades. That sounds like a form of restraint. It sounds like a form of restraint, but it's quite quite a good discipline in a sense. We should be realistic about how much we're spending on defence already. And by 2030, it's going to be nearly£5 ,000 per family in the UK. That's a pretty big insurance policy and we need to be responsible about the way we spend it and the threats are real I'm not undermining those but Britain is spending a lot on defence and it's important we're spending on the right things not what we've just done traditionally we've got to look to the future as well.

21:37And given what we've heard in recent weeks about the defence investment plan where money might be going how much of it might be going into certain areas have do you noticed sort of a leg up in momentum in investment in businesses around the UK alongside the announcement of those plans? Absolutely. I mean, the money that we manage for the government funds about 150 million pounds, which is, it's moderate compared to a very modest, frankly, compared to the total defence budget. But it's been increasing significantly every year for the last five years. and it's going into the type of companies that are right at the fighting edge of the new economy and the new world, very often dual use as well.

22:24So I'm in Aberdeen right now. One of the companies we've invested in here is called Honu Works and it makes autonomous all-electric motherships, submarines that can deploy remote-operated vehicles without a surface vessel or crew. very important for the navy and the new world but also great for protecting offshore wind and energy infrastructure and just servicing it can that grow as those involved in it want it to grow is there anything holding it back at the moment um what's holding it back i think is is clear direction which they've now got from the defense investment plan um really clear direction in the case of the navy that this is the type of thing they want to do and if we want to be realistic about what we can grow or scale from the UK or not.

23:10We have to look at not just what the British people need, and it's our job as private sector investors to look at how all of this can be funded through profit, not through tax. Something like this actually has the ability to scale. Britain's just 1 % of the world's population, 2.5 % of the world's GDP, but there's an awful lot of navies out there that have seen the impact of drones on land, but also in the Black Sea. And this is an area where the UK and Aberdeen and Scotland leave the world. And it's interesting to see the front page of the Daily Telegraph this morning. It says Britain to lead European drive to build long-range NATO missiles.

23:50So Britain's going to lead this European project to develop long-range missiles and NATO's reliance on US weapons. So this is called the Deep Precision Strike Coalition. I can hear you're sort of reacting to that what are your thoughts when you hear that? I think there's a chance that we can actually make a real difference there and it's because Britain lies on the edge not just geographically from Europe but we're not a part of the EU we're not a part of the US we're very close strategically to both we're also very close to Commonwealth nations and people talk about the Five Eyes intelligence network They always think of America first, but of course Canada, Australia and New Zealand are in there as well.

24:38And if you actually then look at that, we're able to work with a lot of other nations. So we've done that for a long time. We're doing that with a new fighter aircraft. And even with us, one of our portfolio companies, the newest one, called Octerra, it's a joint venture with Australia, a company spun out of Western Sydney, and it's going to be working to provide space sensors which can track objects and threats in orbit, something that's directly relevant to sovereign capability and the type of missiles you're talking about. Douglas, thank you for your time this morning. Douglas Hanson-Luke there, founder of the venture capital firm Future Planet Capital, as you're hearing, has some interests in getting money to some of those businesses around the UK get investment into some of those businesses, investing on behalf of the government at the moment.

25:33April, just in terms of the UK defence sector, we'll often look at which sectors and industries in the UK are sort of in vogue for investors to put their money into. If people are working in the defence sector right now, does it feel like an area of growth? Well, yeah, absolutely. Not least because it's not only the government spending more money on defense, but it's other governments who may be also investing in UK companies' products. And the UK has a real expertise in all things defense. It's just not gotten a lot of, shall we say, focus in the last few years until, really, until the Russia-Ukraine war started.

26:16And then suddenly everyone was very, very interested. But I do think that it is an area of growth and with extra money going into that sector from this government, but also from the next, we're going to continue to see strong performance from that sector. 85058, we're always interested if you work in the defence sector have you noticed changes as well as you follow this story from afar when we see what's going on right around the world in terms of defence plans and plans for the defence sector and the Ministry of Defence, our armed forces here in the UK is that starting now to have a bit of a ripple effect employs so many people right around the country 85058, your thoughts please Lil, I'd like your thoughts on this one And, you know, making a few headlines again this morning, the Times had picked up on the story.

27:06And now the world tonight, our colleagues at BBC Radio 4 have been speaking to a woman who has had plans to go to a conference run by the online retailer Amazon or business course that was run by the online retailer Amazon. And Rachel Buse, this woman's name, had plans to breastfeed when she was there. And she'd let Amazon know a week ahead of the in-person event at this Amazon warehouse in Dunfermline that she'd need to take her 20-week-old baby with her as she was breastfeeding. But she was effectively barred from the course because it would not let her child onto the site. And, you know, Amazon say, you know, they say, we sincerely apologise to Ms.

27:54Buse. Our site access policy was not communicated clearly before she travelled. We do not permit children under the age of six on any of our fulfilment sites. Where do you view this story, Lil? Oh, John. Okay. So I am one of those mums that breastfed her babies for a year and I had to combine it with work, which I loved. and I have to confirm that my employers were extremely supportive. And yes, I had to give them plenty of notice. Saying that is a complex issue, and obviously I don't know all of the details. Unfortunately, I have not read that story. With health and safety, and there are certain places where unfortunately one cannot take children of a certain age.

28:56I suppose what I would like to see, and I'm sure this lady would have felt the same, where a dialogue had been reached and certain options provided rather than, you know, you cannot attend the conference. Yeah, she was told over the phone on the train to the event. that children under six were not allowed on site. Correct. But what are the alternatives?

29:28And certainly not on the train, on the way to the conference. It is important and there are solutions. I have done all sorts of things over the years. So I think the problem here is about it is important. Women want to be able to carry on with their lives and be able to do both. And it is possible if well planned and supported. I think it is a shame that Amazon wasn't able to make arrangements that supported her. And it still goes to show that when women give birth and start building a family, barriers start appearing that for people seem not important, but the impact not just on that event, but also on confidence and feeling like, you know, I'll be able to do and participate.

30:36It starts fading away. and then we wonder why women are not progressing in their careers post having children. Yeah, Rachel Buse said it's a challenging thing becoming a new mum and being in business is a big part of my identity. So having access to these same opportunities is really important for me and a lot of other working and professional mums out there. And Amazon saying we're reviewing our communications process to prevent this from happening again. Interesting topic. Your thoughts, 85058. Interesting that Amazon focusing on the communications aspects of this and actually saying they have a long-standing health and safety policy that applies to all visitors and employees.

31:19Your thoughts, 85058. Wake Up To Money with Sean Farrington. Good mornings. Wake Up To Money on BBC Five Live on this Tuesday morning, the 7th of July. We had it confirmed, pretty blockbuster news, in the business world, the media world, the TV world, the streaming world, the UK media world. This was announced yesterday. It brings together two iconic brands, you know, the 70-year history of ITV being a beloved brand and channel for many, many decades, combined with the innovation and the premium kind of position that Sky's been able to really create in this marketplace. So that's the elevator pitch effectively, isn't it?

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32:02For the acquisition of ITV streaming and free to air services from Sky as chief executive there, Dana Strong. We've got John Riley with us, who was head of news at Sky for 17 years, now chairs a production company Square Cut. John, very good morning to you. Good morning, Sean. Hi. So many aspects of this to get into. We'll hear a little bit more from Dana Strong as we talk about this, if that's OK. Because you've been chatting to our business editor, Simon Jack, after Sky announced that it had come to this deal to buy those bits of ITV for£1.6 billion. So here's Dana Strong explaining some of the changes that would eventually come for ITV.

32:48What would stay the same in the meantime? We are committing to making sure that the ITV shows that consumers love today continue to be free. We will supercharge the ITVX service with our NBCU platform and technology, which powers Peacock and now and many other brands globally. And we'll be able to put some of Sky's extraordinary portfolio of sports rights into the free service. So to really build fandom for certain key sports. So, John, we'll get into the news specifically in a bit more detail in a moment, but just first up, people might be thinking, well, what's going to happen to some of my favourite shows?

33:28What does what Dana Strong's saying there, what's the deal saying, tell you about the future of some of those massive shows that are on ITV in particular? what Dana Strong the CEO of Sky was saying is that the future is very healthy for those shows um horror's been going since the 1950s um Emmerdale Love Island um they will remain free to air on ITV so you can turn on channel 3 103 on your EPG or whatever and they'll be there for you to watch. And they're guaranteed for the next five years. That's very, in today's world, as you suggested in your intro, you know, the media is a very fast-moving world.

34:15You mentioned it's a shake-up of TV, it's a shake-up of broadcasting, it's a shake-up of streaming. It is. It's a very big deal. But those gems will remain free-to-air for ITV viewers, just as they have been for a long time, just as they will be in the future. Overall, as you suggest, it's a very big deal, this. It's a big shake-up. A big shake-up. It's interesting, John, when you're referring to Channel 3 or 103, if you fancy enough to have the HD channels that you can get to, and if you are still using that TV guide concept of some of those terrestrial channels, how important are those? What are older ways of accessing some of these TV shows?

35:07Well, I think that's quite important. So you're familiar with the EPG template and their horizontal bars that you see and you press a number. BBC One is at 101. BBC Two is 102. ITV is 103. so it goes on channel 4 4 5 105 sky has 106 this will enable sky to put its content at 103 and we're all other sort of simple viewers we go down the we go down the epg it's very important to have as high a number as possible and that's still the case is it because we spend a lot of time talking about streaming and subscriptions don't we yeah we do and they are i mean they're they're the storm they're not just the coming storm they are the storm um and you know sky hopes by uh acquiring um itvx that it can really monster streaming with the help of itv so that britain becomes a champion of streaming content in a in a global world and i think it's very important.

36:17When I grew up, I'd go and turn the set on in the corner of a room for three channels after 1967, the launch of ITV. That's all changed. You and I and our listeners this morning can download content almost from wherever we like in the world. It's a global battlefield. And Sky, with ITV, we're able to muster the resort to take on the likes of Netflix and Amazon. It's not just about a little rather small niche, high quality UK market anymore as it was in the 60s, 70s, 80s and 90s. What do you think that means for the user actually going toe to toe with the likes of Netflix and Amazon? How does that change from how people might access ITVX or or now from Sky's provision?

37:12I think that it will, and Sky's promised a big investment in the content, I think that it will enrich the viewer experience. There'll be more high-quality programs to watch across a range of genres. And so I do think this deal is good for the viewer. It's good for the viewer. There'll just be a lot more upmarket, high quality, interesting content to watch on the streamers. Because I'm sure you do this, you know, it's always Netflix, Disney, Amazon. Sky has the big ambition to be up there with those brands. And that's important for the UK. It does have a great, I think, consequence for the creative industries here.

38:06It will create roles. It will create jobs. It was interesting that the producer of Mr. Bates versus the post office, you know, a big iconic ITV show a couple of winters ago, he welcomed the decision that Sky was going to take over ITV. I think it will lead to richer, better content. Owned by an American company, though. Yeah, maybe I would say this. I've worked for Sky for 28 years. It was Murdoch-to-owned until October 2018. Now it's an American company. My experience as the head of Sky News was there was no interference from the Americans whatsoever. And I think that's a sort of slight red herring put up.

38:49And there's a bigger point as well, I think, that, you know, we need investment in broadcasting. We need investment in broadcasting. Television in this country is on the back foot. It's a dwindling industry. We need some shots to get it back up to speed to compete. And it will create employment and it will create jobs. I sort of see the sort of, and people were talking about it yesterday, the sort of, oh, the Americans are taking over. I mean, it's a complete red herring. So let's have a look at the news aspect of this now, because people will be very familiar that ITV has its news services that it provides, as does Sky.

39:34And the news channels are part of the agreement, the channels. Strong had this to say, Dana Strong had this to say when asked whether it would make sense to run two news operations simultaneously. We believe that the two newsrooms have distinct editorial voices and we're very happy to support both. So Sky News, as you know, has won News Channel of the Year for nine years running. We're really, really proud of Sky News. It provides national and international news and real investigative journalism. And ITV really majors on regional news and national news. And so actually these news services are quite complementary in many respects.

40:11We think that there's an opportunity to increase the visibility and the accessibility of the regional news by giving it more visibility on digital platforms. So we think actually news is a real source of strength. You've run the newsroom, John, at Sky. When you see that two major organisations like this with big parts of them being news are coming together, does that inevitably mean that the total size is going to be a lot smaller of efforts going into news in the UK? Sorry, I just misheard you. The total what? The total size of resource going into the news operations. No, I don't think you're quite right about that.

40:58So you've got, as Dana Strong and the CEO of Sky explained, You've got Sky News, which offers both on a number of different platforms, podcasts, digital, app, TV, nonstop news. Like it or not, nonstop news. On ITV News, you've got Appointment to View, lunchtime, 6.30, 10 o 'clock in the evening. And they're very distinct and they require, as you probably would appreciate, they need different resource at different times of the day. So they will be bespoke and they will be cherished, both of them. And I think the point that Dana Strong made about regional news is a good one, that the regional news and ITV has a very strong tradition in regional news, as does the BBC, very strong tradition in regional news.

42:01That will have more showcase, if you like, on digital platforms than it has at the moment. Sky, over the last 15, 20 years, has heavily invested in digital journalism and has had the technology and the expertise to really drive that transformation in a way that I would suggest. And is it seeing a return on that? Slowly. slowly because that's the crux isn't it it is it is it is the crux um and um it's been a it's it's hard but the eyeballs are shifting you know when i ran sky news uh for better or for worse roughly every day 10 million people would consume sky news in some shape or form 9 million of those 10 would consume it on a digital platform, 1 million on the TV.

43:02And there was a report the other day from the Reuters Institute of Journalism in Oxford that said the numbers of people watching TV news is dwindling quite quickly. When you see this week, just GB News, for example, there were reports yesterday that GB News is looking to cut more than a third of its staff, those reports in the Times. And this, a new setup that was based on being sort of as streamlined as possible, a new entry into the market, you know, in terms of headcounts, and more than a third of its 260-odd staff, the jobs there set to be at risk, sort of doesn't give the impression that if there's a major big deal being done, And we talk about big deals being done on Wake Up 20 a fair bit, John, that, you know, one of the things they'll be looking for is efficiencies.

43:58And Dana Strong refusing, sort of declining to rule out future job cuts here, saying it was hard to predict that how they would sit alongside one another. Yeah. Hey, look, I mean, let's be straight. Inevitably, you've got what I'd call sort of, you know, front of house, the presenters, the correspondents, the studios set up, and then you have a lot of back office functions. and that's HR teams, that's lawyers, it's catering, all those sort of things. And in time, maybe, but in time, there will be an assessment of whether they can operate as separate entities, those sort of back office factions.

44:46And there may be, but it will, you know, at least for the next five years, that they will remain as separate entities. Um, and, uh, yes, I happen to think that, that, uh, organizations should sometimes be looked at quite, you know, with, with great scrutiny to see, because they can get quite sort of. Yeah. And the regulators might do that here. Do you expect that to actually be a sticking point? I don't think it will be a sticking point, but I mean, I happened to take part in 2007 when Sky tried to buy 10 % of ITV 20 years ago. And they honed in on that. The regulators will take this very, very seriously indeed.

45:33And they quite rightly realise the importance of news provision in this country and current affairs. and they will really grill that very hard. But I'm very confident that the deal will go through. As I said, it's very good for the viewers. It's good for the creative industry in this country. And there's a third point. It's good for growth. In a country that's up against it, it's good for economic growth. And the regulator should see the bigger opportunities. speeches, they will inevitably, and you'll hear a lot of talked about that, but this will take a long time, maybe take a very long time, could take a year or whatever.

46:15They will talk about news plurality. And I suppose I would argue that in today's world, where we get news from so many different sources every day, news plurality sort of needs to be redefined. It's not just three or four big beasts of news telling the world what it thinks is going on and what's important. It's a plethora of news organisations out there, some big, some small. It'll be interesting how they define plurality in 2026, 2027. You're right, the regulators will really, and the government. I mean, Lisa Nandy is the Culture Secretary at the moment. Who knows who will be Culture Secretary in a year's time?

46:54But they will also take a hard look at it. Been minded to ask a few questions about similar deals of late. John, thank you for your time this morning. John Riley, head of news at Sky for 17 years now, chair of Square Cut Production Company. In the world of tech and where we spend our time, the gaming world as well, Microsoft is saying it's set to cut nearly 5 ,000 jobs, so 2 % of its workforce. And most of it will come from the Xbox team. April LaRousse, who is head of investment specialist at Insight Investment with us this morning. I mean, April, a lot of jobs in the gaming sector, which we sort of hear is one of the booming sectors for customers around the world at the moment.

47:42What's the thinking here? Well, I think it was over COVID when you really couldn't do anything else except watch television, maybe Sky or ITV or play games. So, you know, that was the real heyday for particularly Xbox as part of Microsoft. I think the issue for Microsoft is, they're sort of looking at how popular Xbox is relative to the competing systems, Nintendo and Sony, for example, offering similar gaming devices and just seeing a reduced market share. Frankly, they paid a lot of money to buy in some studios that create new games. And that investment just hasn't really been working out very well for them.

48:24And on top of that, they're spending an absolute ton of money building out all of this AI capability. So they are looking very closely at their business and saying what's working, what's not, and where can we adjust our headcount. So, yes, we'll see again how that plays out at Microsoft. Right, just a few days now to go, aren't there, till England into the quarterfinals, gearing up for that next match against Norway. It's in Miami. It's on Saturday. Stay with us for Five Live, of course, for all the buildup and coverage of that. This is a big deal for Norway. They haven't done a World Cup since 1998.

48:59England will be wanting to keep this noise to a minimum.

49:09That's the Norwegian rowing celebration, become a bit of a theme of their World Cup run. Another theme has been homegrown food. So the team's chefs have been shipping out hundreds of kilos of salmon, trout and various cheeses from Norway to North Carolina. so that the team have some home comforts over in the States. Bente Hammerfold is marketing director of Tina International, which is the Norwegian dairy company, supplying the country's World Cup team with Norwegian cheese. Bente, thank you very much for your time. What are you supplying to the team? Yeah, that's true. You know, we are supplying them with actually 100 kilos of Jarlsberg, you know, the cheese with the holes.

49:54and also 80 kilos of Norwegian Brunost. It's a Norwegian traditional brown cheese and also some Norwegian cream cheese. So we make sure to send that. And then the chefs also brought some extra product with them on the flight over with the team to US. And, you know, we are really proud that the Norwegian Football Federation asked us to ship Jaspersburg and Brunost for the US day, because, you know, this is a product that we Norwegians grow up with and it's also the players who grew up with these products and are familiar with and they know them and it's, you know, food that they love and enjoy.

50:33And, yeah, and Jalsberg and Brunos, they are a natural part of us Norwegians as well as the Norwegian athletes' everyday healthy and balanced diet. So, yeah, we are really proud to be sending the products. How will they be eating these delicious cheeses? Is it part of a spread in front of them? Are they ingredients in bigger meals? What happens? You know, they have the chefs to prepare the food, you know, but they can enjoy it both for their breakfast, lunch and dinners and the talented chefs will make sure they have it in the way they love. And for us in Norway, you know, our brindles are traditionally enjoyed on the waffles and bread.

51:21And the cheese is perfect to have a great melt and to enjoy all kinds of food. So they will feel really a piece of home. And I think that's also a part that makes us proud to be able to support the team with something known from home. And Bente, you know, it's been a while since Norway were in the World Cup. and there certainly wasn't social media around, barely the internet around last time this all happened. Is this an opportunity for some of these Norwegian exports? Maybe you're sensing it already that this is, you need to seize the day a bit and get this message out because, you know, the global world of cheeses is a competitive one and people like a new trend, don't they?

52:03They like to try something different. Could this be a chance for you and your cheese industry in Norway to capitalise? Well, I surely hope that more people will notice Jaspersburg and Brunos during this World Cup and other products, they are available in the US, actually in the UK too, if you want to, you know, try it the Norwegian way with both Jaspersburg and Brunos. So we really hope that other people also will get the eyes up and try it. And how does it get over to the United States? Have you got a sort of massive container that's been on a ship for ages? I mean, I'm actually trying to envisage how big 100 kilos of Jarlsberg might be.

52:48You know, we are getting really good in rowing now this summer. Yeah. No, we do. Since we do sell Brunus and Jarlsberg regularly in the US, we do ship regularly. We have a company in the U.S. selling our products. So we do ship products regularly to the U.S. So it's all part of that. They haven't had to be taking it in in suitcases. All of that's allowed, I guess, as long as it's in the hold. It's allowed. So the chef brought some extra too. Okay, yeah, just a bit of extra just in case Erling Haaland gets a bit extra peckish before the game at the weekend. Bente, thank you for your time. I guess we need to say good luck.

53:32May the best fed team win at the weekend. Benta Hammerfold there, who is marketing director of Tina International. Thank you for all of your messages. All we have been discussing, and big thanks to Lil and April as well. That is it from Wake Up To Money. BBC Sounds. Music, radio, podcasts.

53:53With the new Schwab Teen Investor account, teens can gain hands-on investing experience and build positive money habits. It's an account co-owned by you and your teen, so you can monitor and engage with the account while your teen learns how to invest and manage money. Learn more at schwab.com. How did a boy called Jimmy become a billionaire from posting videos? On Good Bad Billionaire, we're going to find out how the world's most popular YouTuber, Mr Beast, made his fortune. He's buried himself in a coffin for days. Counted to 100 ,000 on camera. And even recreated Squid Games, all in an attempt to go viral on the internet.

54:28But it all started when he gave a homeless man$10 ,000. So is he a philanthropist reshaping capitalism? Or is he just the king of the attention economy? Find out on Good Bad Billionaire. Listen on BBC.com or wherever you get your podcasts.

From the publisher

Following the news that Sky will buy ITV in a £1.6-billion-pound deal, Sean Farrington speaks to John Ryley, who was the head of Sky News for nearly 20 years.

Ahead of a summit of NATO members, what could this mean for the health of start-ups in the UK defence sector?

Plus, we speak to the Norwegian dairy firm that's shipping hundreds of kilos of cheese to their national football team in the US.

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