The Smead Book List - Summer 2025

30 Jun 2025 · 52 min

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Podcast Summary: A Book with Legs - The Smead Book List - Summer 2025

Podcast Overview Title: A Book with Legs Host: Cole Smead, CEO and Portfolio Manager, Smead Capital Management Description: The podcast explores value investing through discussions with authors whose works have influenced the investment decisions of the Smead team. Aimed at curious-minded individuals, the podcast delves into investing as a liberal art, offering insights for investors at all levels.

Episode Overview Episode Title: The Smead Book List - Summer 2025 Description: In this quarterly book list episode, Smead Capital Management analysts Seamus Sullivan, Nick Garcia, and Will Keenan join Cole Smead to discuss memorable takeaways from recent reads, current reading lists, and future recommendations. They also provide insights on investment opportunities in homebuilding and oil prices amid geopolitical tensions.

Key Themes and Discussions

Recent Reads

  1. Nick Garcia:
  2. Quit by Annie Duke
  3. Explores the concept of quitting versus persisting.
  4. Challenges the negative stigma associated with quitting.
  5. Discusses cognitive biases such as sunk cost bias and loss aversion.
  6. Provides examples like Muhammad Ali’s career and climbing Mount Everest to illustrate decision-making.
  7. The Man That Solved the Market by Gregory Zuckerman
  8. Chronicles Jim Simons and the founding of Renaissance Technologies.
  9. Highlights the transition from academia to successful financial markets.
  1. Seamus Sullivan:
  2. The Living Company by Arie de Geus
  3. Examines companies that have thrived for centuries.
  4. Emphasizes adaptability, knowledge sharing, and decentralized structures.
  5. Uses real-life examples from nature, focusing on adaptability and survival.
  6. The Courage to be Disliked by Ichiro Kishimi and Fumitake Koga
  7. Contrasts Adlerian and Freudian psychology.
  8. Encourages focusing on self-identity over seeking approval from others.
  1. Will Keenan:
  2. In An Uncertain World by Robert Rubin
  3. Discusses decision-making frameworks during uncertain times.
  4. The Yellow Pad by Robert Rubin
  5. Offers insights into decision-making processes in high-stakes environments.

Current Reads

  • Nick: *Play Nice by Jason Schreier* - Investigative journalism on the business realities faced by video game creators.
  • Seamus: *The Philosophy of Walking by Frederic Gros* - Explores the mental and physical benefits of walking.
  • Will: *Built from Scratch by Bernie Marcus* - A look at the entrepreneurial journey of the co-founder of Home Depot.

Future Reads

  • Discussion on influential business history books such as *Visa: The Power of an Idea* by Paul Kachow and *Shoe Dog* by Phil Knight.

Investment Insights

  1. Homebuilding Sector:
  2. The team discusses current sentiment around the homebuilding sector amidst high mortgage rates and investor skepticism.
  3. Emphasis on the long-term potential and structural improvements in homebuilders' capital models.
  4. Insights on market cycles and the importance of management strategies during downturns.
  5. The notion that lower investor sentiment creates opportunities for long-term investors.
  1. Oil Prices & Geopolitical Tensions:
  2. Discussion on the impact of recent geopolitical events on oil prices.
  3. Focus on companies' preparedness and hedging strategies amid volatility.
  4. Acknowledgment of the cyclical nature of the oil industry and the importance of long-term perspectives.

Key Takeaways

  • Reframing Failure: Understanding the value of quitting when necessary can lead to better decision-making in both personal and investment contexts.
  • Focus on Fundamentals: Long-term business quality and management effectiveness are critical during market downturns.
  • Counter-Cyclical Investing: Investor sentiment can often create opportunities, as lower confidence can lead to undervalued assets.
  • Adaptability is Key: Companies that can pivot and adapt to market changes are more likely to thrive long-term.

Conclusion The episode blends insightful discussions about recent and current literature with practical investment wisdom, encouraging listeners to approach both reading and investing with curiosity and critical thinking. The Smead team emphasizes a long-term perspective, the importance of adaptability, and the potential to find value in challenging market conditions.

Listeners are encouraged to contribute book recommendations or engage with the podcast through social media.

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For more information, visit [Smead Capital Management](https://smeadcap.com).

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Transcript

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0:02You're listening to A Book With Legs, a podcast presented by Smeed Capital Management. At Smead Capital Management, we advise investors who play the long game. You can learn more at SmeadCap.com or by calling your financial advisor.

0:21Welcome to A Book With Legs podcast. I'm Cole Smead, CEO and Portfolio Manager here at Smead Capital Management. At our firm, we are readers, and we believe in the power of books to help shape informed investors. In this podcast, we speak to great authors about their writings. The late, great Charlie Munger prescribed using multiple mental models and analysis. We analyze their work through the lens of business, markets, and people. Today's date is June 30th, 2025. This is our quarterly book list where we talk about books, books, and yes, more books. Hosting this with me are three of my colleagues, Shamish Sullivan, our senior analyst.

0:57Also, my other two colleagues joining us is Nick Garcia and Will Keenan, also analyst here at SME Capital Management. Guys, thank you for joining me. Great to be here. Thanks for having us. You guys ready to have some fun? Oh, we're ready. All right. So as we usually do, we always start talking about what we've just recently read. So, Nick, I'm going to kick it over to you. What do you just get out of? So I just finished two books. The first one is called Quit. It's by Annie Duke. She's written a number of other books, The Poker Player. She has a very good framework on how to make decisions. And this book in particular is about the connotation – she starts with the negative connotation of quitting, which is just abandoning a venture, right?

1:42So she shows – or she talks about how sticking to something is – has a better positive connotation where you should be evaluating things based off expected value, right? So there is virtue in abandoning something that doesn't have a positive future, right? Sure. So how do we reframe our thinking from quitting is bad and sticking with something is good? She kind of gives us a framework to make that decision. And it could be anything from a bad relationship to a bad job to a bad investment. How do you make that decision to abandon versus stick with it? So part of the problem is the only way to know if something truly is going to work out is sticking with it, which gives us that bias to stick with a losing prospect.

2:41So we have to lay out – it's interesting because she lays out a lot of the different cognitive biases that contribute to this, right? You have sunk cost bias where you don't want to abandon something that you already have time into, money into, effort into. Loss aversion, the idea that a loss hurts more than a win feels good, equal losses. So these sort of things manifest themselves. And she gives some examples, too, that I thought were very interesting, was the career of Muhammad Ali. He persisted in his career theoretically longer than he probably should have. He ended with Parkinson's. It had terrible effects on him.

3:31It's an outcome. So when was the right decision for him to quit? She posits that potentially he missed that window where the world was telling him to quit and he actually should have. But the negative connotation of it drives you to stick with it. Yeah. And also he had some money problems that I think he also stood with it for longer than he should have. Right. So there's outside circumstances that influence that as well, which is why it's not – we're not completely rational actors as we know. So that's why you have to be aware of these biases even though you'll be subject to them. Sure. She gave another good example of people climbing Mount Everest, right?

4:12So your goal is to reach the peak of Mount Everest, but you have to beforehand set out the parameters on which you're going to turn back, a.k.a. quitting your goal of reaching the peak, right? But there are circumstances that you can better evaluate pre your – before you're in the situation. You could better evaluate it. But then you have to stick to it when those circumstances come. So she gave a story of these guys that turned back before they got to the top of Everest. And these other guys that didn't turn back before they got to the top of Everest, the guys that turned back are alive. The guys that didn't, didn't make it.

4:55Sure. So that decision to quit was a positive thing. To your point, I think the worst part of this is it's one thing to lose money on a stock. It's a totally another thing to marry the wrong person. It has all kinds of negative outcomes. What was your other book, Nick? And I think this is a more known title, if I remember correctly. Yeah. So the other book I read was The Man That Solved the Market by Gregory Zuckerman. It gives the story of Jim Simons and how he founded Renaissance Technologies, how he became to get into the financial markets, which I thought was really interesting. Him being a very – like a math wizard, very math-oriented guy in the beginning, going into academia with great success.

5:41But in terms of life satisfaction, he wanted more. He wanted more challenging. Yeah. Yeah, and Greg, we did Greg Zuckerman's book, The Frackers, obviously, here on the podcast. And I think the one thing that obviously you're getting at is it's much better to be a mathematician in the business world than it is in academia from a financial incentives perspective. Exactly. Greg's a great writer, and that must have been a fun book. Seamus, what about you? What did you just get done reading? So I got three, and these are probably – I don't think they're very well known. One's The Living Company by Aria de Goss.

6:17And essentially what he talks about is companies that are – that have been able to maintain themselves for hundreds of years. We've talked – we looked at the Japanese trading companies, Itochu, Mitsui. He used those as an example. Shell as an example. I know today it's been in the news. In the news. Yeah. And he actually worked – Well, technically it's not because it's June 30th, remember? Sorry. That's right. Okay, never mind. When you're watching this. But he actually worked at Shell. His dad worked at Shell. He worked there for about almost his entire career. And the focus is essentially saying these companies that are all – that have all survived long periods of time had very distinct characteristics.

6:58Adaptability, knowledge sharing within the company and without and decentralized structures and really kind of the way he looked at the adaptability is – One example is uses in terms of companies not trying to predict the future but throwing out a whole bunch of different ideas and understanding each one of those concepts. So when you try to predict the future, you're narrowing your tunnel, your cone in terms of when something happens, if you haven't gone outside of that cone, it's very hard to adapt. It's hard to address what's going on, change, pivot. If you kind of look at the view of this could happen, this could happen, this could happen and make it broad and address them, it's harder.

7:44But when you get to that point, you're mentally – you're able to address it and recognize it for what you have already thought. So not trying to predict is a huge thing. Adapting is a huge thing. Knowledge sharing, and this is a kind of an example he used, one of many, which I think is really great. In Britain, they have two types of birds. They're both robins. One's a titmore and one's a red robin. And during pre-World War, people brought milk to each door. So the robins figured out they can come drink it. Both of them figured that out. Both of them evolved physically to adapt to that. And then World War II hit and all that happened.

8:30And they started putting – and technology, I guess. They started putting lids on the top of them with tin. One of the birds figured out how to punch a hole in the top, and so did the other one. But the titmore was able to thrive where the red robin actually didn't. And one of the examples is it's very important within cultures, within companies to have an active sharing mechanism. Right. Like so the reason the titmore did very well is because when they are they they go from place to place. They're not territorial and they go in groups and people certain birds will leave that group and go to others.

9:09So they're able to he called it intergenerational learning. And so they were able to teach each other how to do that, where the red robins were territorial. The males stayed in one place. Sure. One or two may have figured it out. But as a group, they couldn't. So they dwindled and the other one didn't. So examples of kind of that, he liked decentralized structures, people. If you had – I think I brought this up in the office. If you had an issue with your superior, they made it very hard to push up the ladder. Everything was dealt with down below and they decentralized and gave power to the people near the base of it.

9:51and very conservative in terms of what they did. They focused on the company surviving. And there's another example. I won't use it here. But when you're in an environment where you're doing something and you're making it extremely efficient and in that environment it works and then that environment breaks or changes, you've dialed it down so tight that when it breaks you don't have any like tensile strength you don't have the ability to adapt and so when you look at companies sometimes if they have things in there that seem like they are distracting or they're weakening let's say the margins the reserve they actually can be longevity enhancers right because they're not good now but when the environment changes when things change they're able to use those to adapt So that was one of them.

10:44Your next book's more exciting in title. This is the kind of stuff that I like thinking about. Yeah, The Courage to be Disliked. No, it's your other one. Which one? Oh, How to Make a Few Billions? Yes. Sorry, okay. Your Courage to be Disliked. That's adorable. I like that one. What is Seamus really trying to tell me, guys? Hey, I picked it. I thought it was a good one. Yeah, we're talking about both of them. Sorry. No, it's okay. Okay. Will brought this to my attention, so I pick it up, and he was actually just in the Wall Street Journal, I think, a little bit ago making a bid. We were just talking about a bid for some of Home Depots or something that Home Depot was looking at.

11:23They outbid him. He reminds me a little bit of Ken Langone in terms of how he thinks about things. He talks about ROIC is a big focus for him, data, having your mental health in the right place, going through cycles, going through setbacks is very important. So he talks a lot about that. I was talking earlier about something I use with my kids now. I know you have kids. It's like we always ask them about their day. And he said I do this thing where when they come home, I ask them about the best part of their day. Tell me, like, the one thing that was the best part of your day. and I started doing it and it's funny because it goes from, oh, you know, my day was okay or it was a bad day or it was whatever and it goes to this thing this morning me and my buddy did and it was awesome.

12:08And like it creates kind of an everyday, you're not asking them just for generic up and down stuff. You're asking for them to think about the best part of their day and keep it and it's kind of a positive way of thinking about things. He also talks about being dialectical, which is essentially just being able to perceive other people's viewpoints and other people's reasoning, rationale, and come to a conclusion that may be different than theirs but understanding it. And it's really important in I think what he does, what we do, is you can reason or you can understand where people are coming from.

12:43And if you can grasp that, you can still disagree with it and hold it at the same time. and like ken lungon he talks a lot about being very authentic and honest about dealing with mergers he this guy rolls up companies for a living he did it three different times united rentals as a trading company before that now he's doing building materials i think qxo qxo there we go all right so seamus uh what about your last book supposedly my favorite book I like it because it's it it really goes to kind of I think how we think about ourselves and maybe how we invest in some ways. It's it's the courage to be disliked.

13:27And it's really Aldirian psychology versus Freudian psychology. OK. The focus being you are kind of what you make of yourself at the moment. You're not you're not beholden to what has happened to you before. And a lot of it is focused on not trying to please other people, not trying to get praise from other people. You talked about, I think, the sparrow. What does the sparrow think about the hawk or something along those lines? He's like, he doesn't think about it. Our goal, I think sometimes we get towards focusing on how can I make this person think highly of me? How can I make them like me?

14:05That shouldn't be the goal. The goal should be am I being – am I working hard? Am I doing the best I can? Am I being honest with my family? Am I being a helper to the group or to the community? Those types of things. And that brings, I think, a better sounder structure within yourself. And it goes right to our investing. We are in a position sometimes where we are not favorably looked at. We can't always be. We wouldn't be able to make the profits or we wouldn't be able to make the returns that we do for investors or do as well as we do if we did that. So I think it was a great read for me is just really focusing on who we are, what we do well, and being okay with being uncomfortable.

14:52Sure. Nice. Will, you got a couple titles that I'll kick over to you. Thanks, Cole. To Nick and Seamus' points before, I recently finished In An Uncertain World by Robert Rubin and The Yellow Pad also by Robert Rubin. And Secretary Rubin was Secretary of the Treasury under President Bill Clinton. And previously, before that, ran the risk arbitrage group at Goldman Sachs. It's the next point we are in the decision-making business. And Bob Rubin had a wonderful framework that he used to make decisions during the risk arbitrage group. Since we are in the decision-making business but we cannot predict the future, no one can.

15:34We spend a lot of our time trying to probability weight expected outcomes. And so that was a nice reminder in that framework. And the yellow pad just really goes into greater detail on how he makes decisions. And he used the yellow pad in order to kind of frame his thoughts while he was running his group at Goldman in the 80s. Lastly, I would just say another big part of our business is studying excellence in whatever field you're in to study the greats. And the risk arbitrage group had one of the deepest benches of talent during the 1980s, with many members of that group going on to start great funds on their own, such as, most notably, Tom Steyer and Eddie Lampert.

16:21Sure. Nice. Let's see. A lot of mine are obviously books we had on the podcast here recently. So, you know, like the last few titles we did was American Oasis by Kyle Pallotta, which is a great story of the Southwest. Uncertainty Enterprise by Amar Bidet. Amar's book, it hit me like a rock. And back to your point on the season that we're in, Seamus. So it hit me like a rock because uncertainty is a constant in life. Okay? And the question is how often do we recognize uncertainty to be present really has to do with a lot of the volatility of life. Right. So, you know, there's these things that you just cannot calculate.

17:03If you can calculate it, you know, those are calculable risks and we can price those like an insurance. OK, what's the likelihood I, you know, get get I run over another person in a car or hit another car or, you know, anything like that. We can price it because, you know, we have quite a bit of data around that. It's the uncertainty of life that you can't really predict. And because you can't predict it, it's tough to price. And what I find really interesting is not necessarily that uncertainty is ever present. It's that the way the humans, you know, undulate up and down around uncertainty, you know, suddenly uncertainty hits and they're more aware of it than ever.

17:42And then uncertainty isn't, you know, perceived or experienced for a long time. And therefore they forget about it's uncertain. And it has a lot to do with like their view of the future. If there is no uncertainty, they're very optimistic about the future. If there is a lot of certainty, they become very negative about the future. And so I thought a lot about that, but I think that wasn't the most important thing out of Amar's book. Amar said, ultimately, you can't reduce uncertainty. And because you can't reduce uncertainty, you have to meet the human and the person that's dealing with that with prose and art and language and really the humanity.

18:21And when I think of humanities, I mean broad humanities like we think of it from a subject and college perspective. It's your writing. It's your ability to communicate, things like that. And the thing that just ruminated out of that book was Buffett's Buy American I Am piece that he wrote in the New York Times as an op-ed. Because effectively, he wasn't saying, you know, with all this uncertainty around us, I know X, Y, Z. He walked people through his way of thinking. thinking and the fact that you could connect with that thinking and understand, okay, here's how another human's dealing with this.

18:53That was seminal, I think, for a lot of people to read what Buffett said and said, you know what? Based on what he's saying, that makes sense. And I can't change the uncertainty of today, but that's helpful for me to frame what I have to deal with in the uncertainty. So I really like that book for thinking about Buffett's letter because I think in my career, that was a seminal piece he wrote. You know, a couple others. I've been in New York for a little bit here, you know, doing business meetings and taking Manhattan by Russell Shorto is a wonderful, really history of why New York's a melting pot.

19:23Very fun book. The other one, Mellon versus Churchill in this world where we have all these like I call it the two big F's, as I'm sure you guys know, fiscal and foreign policy. And in this world where we have foreign policy issues and we have fiscal issues. Well, that's a lot like us coming out of World War One, where our Western allies owed us money and we were going to hold them to it in some ways. and yet the Germans own them money. And so you kind of have this like mix between fiscal problems and foreign policy. And you walk into the book kind of liking Churchill. I naturally do. And you walk out actually really liking Andrew Mellon because he was such a pragmatist, back to your points earlier, Seamus, in terms of how do you address these things and have an aperture where it's open, it's not set because he had to deal with politicians, not a shocker here, that have a set aperture.

20:10It's very narrow. And if you don't fit that, guess what? That's what their constituents, as they say, believe. Hi, I'm Cole Smead, CEO and Portfolio Manager here at Smead Capital Management and host of this podcast. If you enjoy this podcast, I'd like to invite you to check out SmeadCap.com. At our firm, we are stock market investors. We advise investors who play the long game with a discipline that has proven success over long periods of time. Learn more about our funds at SmeadCap.com. past performance is not indicative of future results. Investing involves risks, including loss of principle.

20:46Please refer to the prospectus for important information about the investment company, including objectives, risks, charges, and expenses. Read and consider it carefully before investing. Smead Funds distributed by Smead Funds Distributors, LLC, not affiliated. Let's pivot. Let's talk about what you're currently reading. I'll kick it back over to Nick. Yeah, so I'm currently reading, I started this book called Play Nice by Jason Schreier. He's sort of an investigative journalist. He does like deep dives on different topics. So he did this piece. This book is about a company called Blizzard. And they made this video game company.

21:24It's about these three guys, Adam, or Alan, Michael, and Frank, who created this company. And they're very passionate about what they do. But what's interesting about it to me is they're not business people, right? They are these video game creators. That's their primary job. That's what they're interested in. But they were met with the realities of business and how do they fund their business. So their story is they get caught up in a whirlwind of M &A. They have an interest owned by them in Davidson Associates, which then goes to Vivendi, which creates an interesting relationship where they're this company in Los Angeles, but they're associated with this French company that they don't have much connection to other than financial.

22:10And eventually they end up being owned by Microsoft. So it's kind of a business meets these guys just want to do this thing, which is make games, but they have to meet the business reality. So that's kind of what brought me to that book. So it's pretty interesting so far. It's very well written. Yeah. Well, so you're saying you can't just have passion? You can't just have passion. It meets economic reality, right? Yeah. And that's what they found out. Gotcha. Okay, Seamus, how about you? What are you currently in? I'm on the Philosophy of Walking by Frederick Ross. And I don't know where I got this.

22:46It might have been from another book that I was reading. I'm early on in it. But it was interesting because it reminded me of we lived in Pasadena and Caltech's over there. And on my afternoon walk with my colleague, we'd bump into a guy, a professor over there is well-renowned, and he walked eight miles every day from North Pasadena to Caltech. And I thought about it afterwards after I started reading it. Walking is something people don't think a lot of, but it kind of just forces you to get out of the everyday grind of stuff, reset your brain. There's a lot of physical, mental stuff that it helps you just work through.

23:29Like he starts talking about just the physical motion of walking. You don't have to think about it. You're just doing it. You're out in either nature or wherever, and your brain – it's fun. Our colleague Connor, I was talking to him because he's on the phone. He's walking back and forth, and he talks and walks at the exact – and I go, I do the exact same thing. And my wife always yells at me because I'm walking and I'm yelling in the house and I can't sit still. And so, yeah, this book just talks about kind of a little bit about motion, people, you know, how people think, helping them get through stuff.

24:02And so it's kind of interesting. Gotcha. Will, how about you? What are you in? I'm currently reading Built from Scratch by Bernie Marcus. As we know, Bernie Marcus was the founder of CEO along with the aforementioned Ken Langone. And as long term. Of Home Depot. fame. And as long-term, qualitatively-oriented value investors, we really want to do our homework. We've owned Home Depot, I believe, since the inception of the fund back in 2008. And just trying to get incremental knowledge any way you can on a company is very important. We like to do our homework. Buffett famously mentioned that when he purchased Bank of America, he could make the decision quite quickly because he read a book on it probably four decades ago.

24:46So really understanding the DNA of a company beyond public disclosure is very important. So just enjoying that story. It's always fun to read books about American capitalism and entrepreneurship. Yeah. And back to connect that up with our prior thing, when we read Greg Zuckerman's book on the frackers, it taught us a lot about who the players in the oil and gas business were back then to ask, to your point, Will, what's their history? What's their track record? Can they take a punch? Things like that. So the book I'm in, I just cracked it. I'm just in it right now in the first few pages, but it's Meltdown by Duncan Maven.

25:22It's the downfall of Credit Suisse, which Credit Suisse at this point, I know this is going to probably be offensive to some people, but like Seamus said in his prior book, I have the courage to be disliked. So Credit Suisse at this point, it's obviously now combined into UBS, but it reminds me of kind of like a footnote. I remember in Too Big to Fail, if you guys go back and read the book, Washington Mutual's downfall and effectively them being bought out was like a footnote in that book. And I wanted to go back to kind of go through the history, Will, to your point of what were the places this business made missteps all the way?

26:05Who were the people? Why were those decisions made? not in many cases by a person, but accepted by wider groups of people. Because I think it's a business that won't be as remembered as it probably should be because it's not a major U.S. bank. It does not sit on the East Coast. Yes, it was big in Switzerland. So I kind of want to touch that. I think these guys know this, but I was in London on the Sunday that the merger between UBS and Credit Suisse was announced. And so I have kind of like just strong feelings about kind of being there. And I was doing some back-of-the-envelope analysis back then, and these guys could tell you about my frustration with that.

26:46But so that's the book I'm currently in, and it's a new book that was just recently published here. So let's jump over to books that – Cool. I'll add a quick aside to that that you might find interesting. Chris Hohn, who's one of the best concentrated value investors in the world today, has had a very interesting story. At Smead, back to disclosure, we're quite wary of businesses that are black boxes that we can't really understand the inner workings of. Chris Hohn has a story of going to Brady Dugan, who was running Credit Suisse at the time. I believe this is right before the 2008 financial crisis.

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27:18And he brought a copy of the annual report and had the annual report flipped open to the balance sheet. And he put the balance sheet on the table and the conference room table in between them to Brady Dugan. And he said, can you explain your balance sheet to me? He says, I don't understand it. And Chris Hohn is, of course, a renowned value investor. And Brady Dugan said, I don't understand it either. So I think that was quite telling. It's never a good start. We'll kick over to books that you've had recommended to you or that you just haven't cracked yet. What do you guys got? Let's start with you, Nick, again.

27:48So actually this ties back to what Cole and Will were talking about in terms of like business history books that are actually really interesting to me right now. So two that are on my list that I want to knock out soon are Visa, The Power of an Idea by Paul Kachow and Shoe Dog by Phil Knight. Two very famous books on business history of two different businesses. So those are ones that I really want to crack open. Just teach me about the business and learn that way, what you can't learn through financial statements, right? Yeah, by the way, Shoe Dog is a fantastic book, so you're going to have tons of fun with it.

28:22It's, you know, to your point, I think a lot more about the business elements of that book. But like, and I'll just give it like a breadcrumb out there because it's, you know, you think about branding and business. Like we always talk about brands, how powerful brands are and how sticky that can create the attachment of the customer ultimately to the product. And thus, you know, that's what creates high returns on invested capital to go back to our prior discussions, right? And he talks in the book about, you know, just do it. They weren't branding a product. They weren't branding a service. They were branding the mentality of the customer.

28:59And to our discussion about like never quit, right? Right. You're saying like, hey, don't be that person. Just do it. Yeah. Okay. And they talked about how powerful that kind of branding was because you were branding and speaking to the mind of the person and drawing them in. And then the question is just what products do they buy? Right. which is a very different brand business experience. And I know we've talked a lot about this internally. It's like, who is our investor? What kind of person is that? What are the reasons they come to us? And I think that's what Nike did. He explains pieces of that in the book that were just incredible.

29:34And obviously you learn that Phil Knight's kind of a freak, freak for all good reasons for Phil Knight. In full disclosure, I'm not a University of Oregon Ducks fan. Just not gonna go there right now on the podcast, but we can do that offline sometime. So, Seamus, I'll kick it over to you. Yeah. Non-Zero, The Logic of Human Density by Robert Wright. Basically, I don't know much about it yet other than it talks about despite the setbacks, history directionally focuses towards integration and complexity. And we're seeing more and more and more of that. It's just – yeah, it's an interesting one. Non-Zero is a terrific book.

30:13I would highly recommend that, Seamus. And the idea of non-zero refers to the fact that in a transaction in economics, the beauty of capitalism is that it's a win-win scenario. Yeah, it's positive sum. Exactly, positive sum. And it can often be lost, I think, on the current generation, unfortunately. So it's certainly eye-opening and a wonderful book. Yeah. Will, what do you have for books that you've had recommended or things that you got on your shelf that you haven't read yet? Still on the business history theme here. recently recommended by a longtime portfolio manager in the industry who was a IPO investor in Texas Roadhouse called Made from Scratch as opposed to Built from Scratch, my previous book I mentioned.

30:57And this is a book about Kent Taylor, who founded Texas Roadhouse. Interestingly, I was running the numbers today, even though it hasn't done quite as well as Google, the long term returns are roughly comparable. Both businesses went public in 2004. Google is compounded at 20 % up to the current day and Texas Roadhouse is at 17%. So both handily outpacing the S &P 500. I think it's always fun to find sort of lesser known businesses that have done quite well over time run by owner operator entrepreneurs. And like another key theme I'm noticing here is attention to detail on this longtime portfolio manager who recommended the book noted that when he was talking to Kent Taylor about a competitor, he noted that the beds, like the plastic containers, the bins where they store their lettuce at the competitor were quite deep.

31:48And as a result, by the time they got to the bottom of the bin, they were serving customers very old lettuce. And Kent Taylor was very focused on attention to detail when he was running the business. So they got two roughly two to four inch deep bins to make sure they had the fresh sled as possible at all times. So just I think with any entrepreneur, whether it's Bernie Marcus, Kent Taylor, or even D Hawk, who ran a digital business at Visa that Nick mentioned, just very focused on attention to detail and maniacal on long term success of the business. It's a 24 seven job. So let's see. So the books that I have not cracked yet, these are new books that are going to be coming out, but I just, I had, I saw them as I was, as I was looking across some books for the next few months.

32:30Empire of the Elite by Michael Grinbaum, which is a book about Conde Nast, the Conde Nast family, and, and, and really what's now the Newhouse family. I mean, obviously, as you guys know, and our listeners might not be aware, we used to own Warner Brothers Discovery, who has Newhouse in their cap table. We don't currently, just to make sure everyone understands. So really what's been the trajectory of that family in media? It's been an incredible run for them. And so just understanding what were the start of that, where did that go, things like that that I'm kind of looking forward to. And then there's another book, and this kind of goes under the Malcolm Gladwell kind of thinking about business.

33:08It's written by Tony Stewart. It's called Anointed. And his theory that I read in kind of the initial notes of the book is that, you know, businesses aren't, you know, they're effectively anointed. There's a reason and a timing to why business have success. You know, to your point just a second ago, well, Texas Roadhouse, if someone says what's the most common address of Texas Roadhouse, I would say it's on Frontage Road in Texas somewhere next to the freeway. That's what I know. And I don't think of that as anointed. So I'm really interested to kind of think about his book and ask the question, OK, are there just quite a few examples where we can kind of point out, say, in the stock market to say, oh, those were anointed?

33:49But in reality, there's a lot under the surface that just aren't as known to us but have had a lot of success, and that's maybe just missed in the writing. So kind of testing the theory, if you would. So let's see. So the question I want to throw out to you guys because I know we've had a lot of questions on this, but I just want to kind of throw out – just kind of like extrapolate out some of our thoughts. we've got a lot of questions around the home building business as you know many of our listeners might know we've owned the home building business going back all the way to 2013 originally with nvr and then we owned lennar a few years after that and then we ended up getting involved in dr horton in 2020 and ultimately we you know we've benefited from owning those businesses but we're at a juncture today where sentiment's very low there's kind of like a lot of bear cases built up on the space.

34:38Common thing would be high mortgage rates. Certain hot markets like Florida and Texas have marginally slowed down. There's actually some markets that have seen pricing drops year over year for the first time. So I guess to throw that out to you guys, how do you look at that? How do we look at that? What would be your rebuttal and taking that in, and what would be our reply? I can kick that off. I would say at Smeet, we found a lot of opportunities recently in higher quality cyclicals. And a long-time mentor of mine, Bill Miller, said in this business that you make the money at the turns. And we think that in the home building business, we have found a turn where the quality of the business is secularly improving over time across all three of our builders.

35:31and as long-term investors, we understand that there will be up cycles and down cycles. And we really focus on fundamentals. And in terms of our businesses, these management teams, whether it's Stuart Miller at Lennar or the management team at D.R. Horton or at NBR, they're doing exactly what we would expect them to do in a downturn, which is to lean into share repurchases. Sure. So let me ask you this, Will. So when you say the quality of business is improving, okay, let's use Lennar. What do you mean by that? So capital structure-wise, how have these businesses changed? So rather than focusing on what home sales will be in the next few years or what interest rates will do in the next few years, because we frankly don't have a house view and we can't know the answer to that, we focus on the fundamental business model here.

36:15So the home building business, say going back to 1990, was previously highly capital intensive where they owned the lots outright and they would build homes on the lots that they owned. So since then, beginning with NVR in around the mid-'90s after NVR filed for bankruptcy and now finally transitioning to Lenar and Horton in the most recent years, they have switched to a land light model where they use options where they have the option to buy the land. So rather than a huge amount of land, which appreciates typically in line with inflation, 2 % to 3 % per year, they just have options on their balance sheet now, which freed up a very significant amount of cash on the balance sheet.

36:58As a result, these are effectively now with a spinoff of Lennar's Milrose Properties, these are effectively home manufacturing businesses that are high return on capital and just focused on building homes. Now, quick counting on that one. So just to kind of like help people understand what you're saying there, is the rough math that we're kind of sharing out is if you get rid of the land, you're obviously – you don't need as much book because the land was a lot of the book in the past. But doesn't it also set up kind of a counter-cyclical investing period? So for example, let's say home sales are slower.

37:39Okay? So if home sales are slower, I might not carry as much inventory on hand because demand might be marginally lower for, I don't know, three, six months, maybe nine months. So I would sell out my existing inventory, but I don't reinvest as quickly. People are kind of dour about the prospects. Doesn't that give me excess cash sitting around at more cyclical low points in the stock price? I mean, that's my read, but I think that's what – it's kind of a counter-cyclical model now versus before it was a pro-cyclical model. Is that fair? And interestingly, another comp to that is perhaps Texas Instruments, which is in a completely different industry.

38:16But that's another management team that is in a cyclical industry that is willing to invest counter-cyclically. So whether it's D.R. Horton right now or Texas Instruments in 2008 buying fabs, any management team that is in a cyclical industry needs to be able and willing to reinvest counter-cyclically because that is the best way to drive per share economic value through the cycle precisely. Sure. We hope you're enjoying the podcast. You know, we work hard putting together this show, but we work even harder for our investors at Smead Capital Management. At Smead, we believe in disciplined investing, which is why the Smead funds have a proven track record of long-term outperformance.

38:54If you're an investor who plays the long game and want to invest in wonderful companies to build wealth, we invite you to visit SmeadCap.com. Past performance is not indicative of future results. Investing involves risks, including loss of principle. Please refer to the prospectus for important information about the investment company, including objectives, risks, charges, and expenses. Read and consider it carefully before investing. Smead funds distributed by Smead funds distributors, LLC, not affiliated. Seamus, Nick, what jumps out to you on that question? Anything we missed in, you know, just trying to think about the home building business, you know, because obviously we get to hear a lot of negatives these days.

39:36I would say what sticks out to me with this question is if the investor sentiment is low, well, then we have to analyze, do we want to be like, do we align with that sentiment or do we have a differentiated view from the general market? I would say a lot of our analysis on the demographics hasn't changed, to Will's point, the business model is improving. I think the lowered investor sentiment actually creates an opportunity for Smead Capital to take that counter-view of the general investing market. So, in my opinion, dour investor sentiment isn't a reason for us to not be in the space. It's actually a reason to be interested in the space and keep continuing to do our work on the space.

40:30Sure. To Will's point earlier, it's those turns. I don't want to belittle this because it's something we've talked about often. But builder confidence is a stat that's put out all the time. and every time that hits a low, it's so attractive. Because when the builders get depressed, it tells you that things are going to be better at some point in the future. You don't get to know when to our discussion earlier. You just know that it's not going to be that depressing for the builders. The other thing, too, is we touched on this, but household formation is still carrying at a higher level than building.

41:08And I've also thought a lot about in physics, Newton's third law is for every action. There's an equal and an opposite reaction. So if we go back and say, let me take one of the arguments on its face. Okay, so interest rates are going to ruin this because affordability is worse. So the catch is that, like I would point out to people, it doesn't just affect housing if that's a theory. Now, admittedly, we know that we've built, bought, and sold more homes at worse affordability. So we don't necessarily believe the argument is true on its face. But let's just, again, let's think about the path. Let's go down that path and let's ask ourselves certain questions.

41:44So we know that when rates rose in 2022 that a lot of multifamily housing, their cap rates went higher, and a lot of investors couldn't go out and finance new projects because the money had become so expensive that the investor demand, the cap rates, they just didn't work out. So there was a period of time where we just didn't put any shovels in the ground in multifamily housing. So that's how rates affected multifamily housing. Now, okay, what is the effect of that on single-family housing? And the answer is less competition moving forward compared to rates being higher. And so you can kind of build a scenario where if we're light on multifamily, unlike we were when rates were lower, you could see ultimately the rental price increases on existing multifamily pickup in such a way where it kind of forces the, okay, the home is not affordable, but my rent's increasing quicker than I would have expected.

42:39So, again, equal and opposite reactions. The equal reaction is affordability got worse in home builders, but the opposite reaction is it causes tightness in other markets that drive people towards your product. And I think that's something else that I don't think people are necessarily thinking about because it takes time for the lack of rental increases in apartments to then turn around. And then what happens is you have another market feeding the trough of housing that people couldn't see in the near term. Well, also, Colt, it kind of reminds me a little bit of Credit Acceptance Corp, which we own, is all of these builders are dealing with the same thing.

43:17The top three have far more tools to put to use, the scale, the knowledge, I mean, to be able to weather these. So every time, like Lenar talks quite a bit about, we're going to build through the cycle. That's what you'd want to see. We want you to, during downturns, take market share because every cycle this happens, every time this happens, you're just building up more market share and you're slowly consolidating to the point where people – smaller places aren't going to be able to compete. And so – I would add to Seamus's point. There are material economies of scale in this business. And with Lenar and Horton gaining such a large share of the market and bricks and sticks in industry parlance, that's lumber and cinder blocks and the like.

44:07The fact that they are buying in such volume can significantly decrease their pricing, further adding to their margins. Yeah, I agree. And the other book, and these guys have heard me talk about this a lot, but the other book that we did not that long ago with Max Froom's was Caesar's Palace Coup. And so back to what Will mentioned, when you take the property aspect out of an industry, which is the land in this business, and in the hotel business, it's the actual physical property of the hotel. And in the casino business, it's the casino property and the hotels that go with it. And when you do that, what you actually do is it creates a lower cost of funding for the property company.

44:47So beyond Milrose, I know I have certain friends that are out there that are trying to build some of these land businesses because there's a nice margin to collect for land. And so there's private operators out there building that and trying to build those up. And maybe they go uprate them at some point. I don't know. But I just say that because when you get a lot of maturity in the property business, their cost of capital goes down because investors kind of identify it and know what its end user for investors is, things like that. But the flip side is the operating companies consolidate rapidly.

45:18So think of how many hotel brands there was when I was nine years old in 1989. And it was a highly fragmented business. And today, I mean, like when I say, hey, gentlemen, how many hotel companies are there? What would you say is the number? Roughly five. Yeah. Three, four. Yeah, but I'd say there's really three majors and five in total. And there's some tertiary brands that might kick up here and there. But versus, you know, I mean, when I was a kid, there must have been 40 brands in comparison. So think about the casinos. I mean, did sports betting stop the consolidation and gambling? I don't think it did.

45:54And that was another prop co-op co-model. So, yeah. So to Will's point just a second ago, we just think the consolidation is going to pick up. So, you know, here's what I'll throw out there because, you know, I dream wild dreams. I would not be surprised to see a merger announced here in the next six months because, again, the best time to do that was when sentiment's low, both for an investor sentiment and then secondly, the builder confidence has been really low. And you get that aligned up with lower consumer confidence. And I think that's kind of like the holy trinity for, you know, opportune times to go out and buy.

46:27So next question is, how did we here recently in June look at the short-term shock of oil prices with the Israel, Iran, and what's now being called the 12-day war? What would be kind of our highlights on that question? We were very focused on making sure that our companies were hedging and taking advantage of any – what has proven to have been temporary pricing increases. So, I think a lot of our holdings, the ones that do hedge, will be hedged to the end of the year. And the last point I'll make on that is, our highest-cost producer now is APA, with a$50 breakeven. So, while we don't have a house view on the near-term direction price of oil, we think it's going to be higher for longer over the long term.

47:13All of our companies make very robust free cash flow at$55 to$65 mid-cycle WTI. So we think those stocks can quote-unquote work, and by work we mean getting an expected return higher than the index over a full market cycle, simply through superior capital allocation. What else? Nick, James, other things that come to mind? I would agree, in terms of Will's point, our investment thesis isn't based on short-term move in oil prices. So this 12-day volatility, we know it comes with commodity markets. You know that's baked into our investment decision. But for our investment thesis to play out, we don't need oil to double.

48:00So we have that. That is inherent in our thesis. So I would say the short-term movement in the price is of less concern to us than the long-term economics of the oil market. Sure. James? I second the same thing. It's, you know, when oil was 80, we were geniuses. And now when oil is, you know, 60 or whatever, all of a sudden, you know, we don't know anything about oil. And why do we own oil? It's like, well, we own it because we think long term it's going to work. They're good businesses. They're consolidating. They've been disciplined. And all the things that we've all talked about that we've been very consistent about, you know, we have the courage to be disliked, right?

48:40Yeah. And also we talked like back to the consolidation thing. We think that's going to end up being the railroad business, right? How many railroads we have in America? How many railroads we have in Canada? As an example, we think it's going to go along the same paradigm. And to connect it back with, I think it was Will talked about return on invested capital early in the podcast in one of his books. I mean, that's what we're really getting. We talk about free cash. We're getting attractive returns on invested capital. And in a lot of cases, we're either just paying what their total invested capital is, or we're paying less.

49:10And so most of this is opportunity cost. Back to Nick's part earlier is like, okay, what's the outcome? Like what's the implied value? And when we sit in a world where the implied value of owning the S &P 500 the next 10 years is to plausibly lose money, you have to account for that in making your decisions. Now, admittedly, and you gentlemen know this like anybody, but we know there's a lot of the people that don't value that outcome at all. They think it's an impossibility. And I know you guys have probably seen them look at you weird or them look at me weird and say, do you really think that's possible?

49:51And by the way, it happened more than once over the last 100 years. But again, they don't think there's a path. And I think we're long-term. We love stocks. We enjoy owning stocks. It's who we are. We're stock market investors, as we say. That being said, we have to know the paths and probabilities of what the possibilities are. And that is why it's so compelling to be involved in that space. It can't reduce the cyclical commodity risk. It can't reduce people's uncertainty or their willingness to be involved in the business. But ultimately, like Will was talking about Texas Roadhouse, stocks don't know you own them.

50:31They compound regardless of who the owner is or they underperform regardless of who the owner is. And the idea that because we're in a minority of the investors out there, it doesn't necessarily mean that that proves whether you're right or wrong. Ultimately, time does. But it seems to be that some people are way too bearish in early April in that business so far. and yet the uncertainty of the world seems to be actually already benefiting those businesses. So let's see, gentlemen, this has been fun. I assume we've got to do this again at some point, don't we? Definitely. Seamus, Will, and Nick, thank you for joining me to share with podcast listeners what is on the Smeed book list.

51:09For our listeners, if you have a great book that you'd like to recommend, email podcast at smeadcap.com. That's podcast at smeadcap.com. You can also reach out to us on X. Our handle is at Smeedcap. We will give you a shout out. the next podcast. I know we've had a lot of our favorite listeners have that in the past. Thank you for joining us for a Book With Legs podcast. We look forward to the next episode.

51:52Most Art of History

From the publisher

In this special quarterly ‘book list’ episode of A Book with Legs, Smead Capital Management’s analyst team, including Seamus Sullivan, Nick Garcia, and Will Keenan, joins Cole Smead to discuss memorable takeaways from books they have recently read, share what they are reading now, and preview what’s next. They also offer fresh insights for investors on opportunity in homebuilders, oil prices with Israel and Iran’s 12-day war, and more.

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