Podcast · 15 episodes
Built To Be Seen Podcast
by Caz Grant and Toby Lee · English
Welcome to Built To Be Seen, the podcast for anyone ready to stop hiding and start showing up for the opportunities, connections, and moments that could change everything. I'm Caz Grant of Marketing Labs, and I'm Toby Lee of Headshot Toby. Whether you're growing a business, chasing a promotion, building your network, or just ready to take up a bit more space in the world - visibility is the thing that moves the needle. We're here for the real talk, the honest strategies, and the mindset shifts that help you get seen, get noticed, and get moving. Find us on Instagram @builttobeseen 🎙️
Latest episodes
S4 E3: Being Seen Can Come With Some Growing PainsBeing visible/personal branding and business growth can cause “growing pains.” The episode argues that constant striving can make people feel “broken,” while pausing helps recalibrate, create space…7 Aug 2026 · 23 min
S4 E2: The New Rules of Visibility in 2026 - What's In, What's Out“The New Rules of Visibility in 2026—What’s In, What’s Out,” focused on how to stay visible on platforms like LinkedIn in 2026: posting frequency, using AI without “shaming,” and when not to chase…22 Jun 2026 · 21 min
S4 E1 Teaser Intro: For People Ready to Show UpSeason 4 relaunch teaser for “Built To Be Seen,” explaining a rebrand/pivot and what the show will cover next. Guests: No guests; only hosts Toby and Caz.8 Jun 2026 · 10 min
All episodes
S4 E3: Being Seen Can Come With Some Growing PainsBeing visible/personal branding and business growth can cause “growing pains.” The episode argues that constant striving can make people feel “broken,” while pausing helps recalibrate, create space…7 Aug 2026 · 23 min · 8 chapters
S4 E2: The New Rules of Visibility in 2026 - What's In, What's Out“The New Rules of Visibility in 2026—What’s In, What’s Out,” focused on how to stay visible on platforms like LinkedIn in 2026: posting frequency, using AI without “shaming,” and when not to chase…22 Jun 2026 · 21 min · 6 chapters
S4 E1 Teaser Intro: For People Ready to Show UpSeason 4 relaunch teaser for “Built To Be Seen,” explaining a rebrand/pivot and what the show will cover next. Guests: No guests; only hosts Toby and Caz.8 Jun 2026 · 10 min · 3 chapters
S3E10: The Energetics of Personal Branding & The Law of AttractionPersonal branding through “energetics” and the Law of Attraction—how misalignment between what you share and your internal beliefs can block ideal clients, money, and opportunities.9 Jan 2026 · 28 min · 10 chapters
S3 E9: New Year Special - A Year in Personal Branding: What 2025 Taught Us (and What to Expect in 2026)Brand You New Year Special reviewing the top three 2025 personal branding episodes (introverts; loyal followers; future-proofing) and predicting 2026 shifts driven by AI, value-led content,…30 Dec 2025 · 17 min · 6 chapters
Special Guest Episode: From Mop to Media: How Vicki Built a Cleaning Empire With Help From Her Personal BrandVictoria Gordon (“Vicky”) of Pocket Rockets Cleaning explains how she built a cleaning business into a media-driven brand, using TikTok to grow to 143,000+ followers and 1.7M likes, and how she…22 Dec 2025 · 36 min · 12 chapters
S3 E8: Build Your Personal Brand in 1 Hour a Day, The 1-Hour Formula That Actually WorksThe episode explains a “1-hour personal branding formula” for solopreneurs who feel they don’t have time to create content.4 Dec 2025 · 26 min · 8 chapters
S3 E7: Storytelling for Personal Brands: How to Craft a Narrative People Care AboutStorytelling for personal brands—how to define your brand story, choose what to include, and use “messy middle” experiences to build trust and reduce sales resistance.27 Nov 2025 · 36 min · 11 chapters
S3E6: Is Your Personal Brand Future-Proof?Future-proofing your personal brand for long-term goals—avoid chasing viral trends/instant likes, stay authentic, and adapt strategically to platform/tech changes (AI, new social networks) without…21 Aug 2025 · 25 min · 8 chapters
S3E5: Collaborations & Partnerships: Expanding Your Brand’s ReachHow collaborations and partnerships expand a personal brand’s reach by sharing audiences, skills, trust, and workload.8 Aug 2025 · 36 min · 14 chapters
S3 E4: Criticism, Confidence, and the Personal Brand RollercoasterHow to handle criticism (especially online), maintain confidence, and ride the “personal brand rollercoaster” with ups/downs in visibility and performance.31 Jul 2025 · 31 min · 8 chapters
Special Guest Charlie Lawson: Networking for Your Personal Brand: How to Build Genuine Relationships Online and IRLNetworking for a personal brand—building genuine relationships online and in person without “selling,” using storytelling, consistency, and targeted referral strategy.24 Jul 2025 · 37 min · 19 chapters
S3 E3: How to Use LinkedIn to Build Authority, Trust, and Real OpportunitiesHow to use LinkedIn to build authority, trust, and real business opportunities through profile optimization and consistent, personality-driven content.17 Jul 2025 · 37 min · 16 chapters
S3E2: One Brand, Many Hats: How Caz Builds a Personal Brand That Connects Multiple BusinessesCaz Grant explains how she built a personal brand that supports three separate ventures without confusing audiences: Quirk (personal branding agency), Marketing Labs (digital marketing agency work a…10 Jul 2025 · 26 min · 14 chapters
S3E1: Behind the Brand: How Toby Builds a Business Around Trust and PhotographySeason 3 opener “Behind the Brand” featuring Toby Lee’s personal brand rebuild—why his website wasn’t converting, how he rebranded with a design agency, and how he uses behind-the-scenes…3 Jul 2025 · 26 min · 9 chapters