Brad Briner - Family Office to Public Service (EP.413)

21 Oct 2024 · 59 min

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Capital Allocators Podcast Episode Summary: Brad Briner - Family Office to Public Service (EP.413)

Episode Overview In this episode of the Capital Allocators podcast, host Ted Seides interviews Brad Briner, a candidate for the Treasurer of North Carolina. With over 25 years of investment experience, Briner was formerly the Co-CIO of Willett Advisors, the family office for Michael Bloomberg. The discussion focuses on Briner’s motivations for running for office, the investment challenges faced by North Carolina’s pension fund, and his plans to improve its performance.

Key Details

  • Guest: Brad Briner
  • Host: Ted Seides
  • Context: Briner is running for Treasurer of North Carolina, overseeing a $115 billion pension fund.
  • Background:
  • Former Co-CIO of Willett Advisors, managing complex investment portfolios.
  • North Carolina’s pension fund has underperformed, finishing last among its peers.

Main Topics Discussed

  1. Briner's Personal and Professional Journey
  2. Interest in investing sparked by family financial struggles.
  3. Worked at Goldman Sachs before transitioning to investment management at UNC.
  4. Developed a passion for investment and asset allocation throughout his career.
  1. Challenges in North Carolina’s Pension Fund
  2. Discussion of North Carolina's poor investment performance (50th out of 50 states over three and five years).
  3. Underperformance attributed to conservative asset allocation and poor governance.
  4. Need for a more aggressive investment strategy to meet actuarial returns.
  1. Insights from Willett Advisors
  2. Emphasis on the importance of hiring talented professionals and empowering teams.
  3. Briner’s experience managing an effective investment structure at Willett, focusing on alignment of interests and collaborative decision-making.
  4. Importance of candor and availability in leadership roles to foster a productive investment environment.
  1. Briner's Vision as Treasurer
  2. Plans to overhaul the pension fund's asset allocation strategy to improve returns.
  3. Desire to change governance structure from sole fiduciary authority to a more collaborative approach.
  4. Focus on resuscitating the alternative investment program and building a talented investment team.
  1. Political Landscape and Election Strategy
  2. Emphasis on the importance of voter turnout in low-profile elections.
  3. Strategy to communicate his investment expertise and qualifications effectively to voters.
  4. Highlighting the need for reform in the state's pension management to secure a more sustainable financial future for North Carolina.

Key Takeaways

  • Underperformance in Investments: The North Carolina pension fund’s conservative strategy has led to significant underperformance, indicating a need for strategic reevaluation.
  • Leadership Insights: Effective investment management requires strong leadership, empowerment of team members, and a culture of open communication.
  • Importance of Governance: Transitioning from a sole fiduciary model to a more collaborative governance structure can enhance investment decision-making and accountability.
  • Political Engagement: Engaging with voters and making the case for investment reform is crucial for success in the upcoming election.

Closing Thoughts

Brad Briner’s candidacy for Treasurer reflects a commitment to improving the financial management of North Carolina’s pension fund. His extensive background in investment management, combined with a passionate vision for reform, positions him as a formidable candidate focused on driving change and enhancing returns for the state’s retirees.

For more insights, you can follow Ted Seides on Twitter and access premium content at [Capital Allocators](https://capitalallocators.com).

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Transcript

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0:01Capital Allocators is brought to you by my friends at WCM Investment Management. To outperform the markets, you have to do something differently from others. In my 30-something years investing in managers, there may be no one I've come across who does that as clearly and as well as WCM. I've seen it up close as an investor in their international growth strategy for the last five years. WCM is a global equity investment manager majority owned by its employees. They believe that being based on the West Coast, away from the influence of Wall Street groupthink provides them with the freedom to live out their investment team's core values, think different, and get better.

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2:32Hello, I'm Ted Seides, and this is Capital Allocators. This show is an open exploration of the people and process behind capital allocation. Through conversations with leaders in the money game, we learn how these holders of the keys to the kingdom allocate their time and their capital. You can join our mailing list and access premium content at CapitalAllocators.com. All opinions expressed by TED and podcast guests are solely their own opinions and do not reflect the opinion of capital allocators or their firms. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.

3:11Clients of capital allocators or podcast guests may maintain positions in securities discussed on this podcast. My guest on today's show is Brad Briner, the leading candidate for treasurer of North Carolina in the upcoming election. The state treasurer's responsibilities include managing the state's$120 billion pension fund. Brad put himself in the ring after 25 years of investment experience, serving most recently as co-chief investment officer of Willett Advisors, Michael Bloomberg's family office. For more information on Will It, my conversation from 2019 with its chairman, Steve Ratner, is replayed in the feed.

3:52Our conversation covers Brad's story, investment and leadership insights from his experience, the problems with North Carolina's investing and governance, and Brad's plan to turn around the state's pension fund performance. I don't often get to talk about really poor investment performance on the podcast, but this time we do. North Carolina's state pension fund has finished dead last among its peers over the last three and five years. That's 50th out of 50 U.S. states. Its 20-year returns aren't much better. The significant underperformance is what happens when an unsophisticated public employee leads the management of serious investment assets.

4:35I've known Brad for 10 years and want to do everything I can to help him both win the treasurer seat and succeed once he's there. If you happen to live in North Carolina, please get out and vote. Every vote truly counts in a low turnout race like this. If you don't live there but have friends who do, please encourage them to vote for Brad. Lastly, if Brad is successful in his bid for treasurer, his first priority will be building an investment team of talented professionals who share his passion for making a difference. Maybe you can help there too. Before we get going, I've appeared as a guest on a few podcasts to discuss my latest book, Private Equity Deals.

5:17If you're interested, I'd recommend listening to Invest Like the Best, The Investor's Podcast, Animal Spirits, Wall Street Skinny, and Private Capital, each of which offers a different take. A few more will come out over the next few weeks as well. But I'm not sure any of these appearances are as mind-blowing as what you're about to hear. After reading about Google's Notebook LM, I uploaded the book and downloaded a 12-minute AI-generated podcast discussing it. Other than about 10 different mispronunciations of my last name and a few factual inaccuracies, the summary of the book is entertaining and remarkable.

5:59Here's the first few minutes. Ever get the feeling like there are these hidden forces shaping the world around us? Like, we see the results, the brands we buy, the companies we work for, but we don't always see the strings being pulled behind the scenes. Oh, absolutely. Like, we're living in the puppet show, but who are the puppeteers? Exactly. And today's deep dive, we're going backstage at one of the most powerful forces in global finance, private equity. Okay. I'm intrigued. But I'll be honest, whenever I hear private equity, I kind of picture like these guys in suits making deals that have nothing to do with my life.

6:37Right. It seems kind of distant, a bit. Yeah. Kind of like Wall Street and not much else. Exactly. But the thing is, it's way more pervasive than we realize. And to guide us through this world, we're turning to Ted Seeds and his book, Private Equity Deals. Okay, so no dry, boring finance stuff. No way. Sans is the opposite of that. He's been a player in both traditional finance and the podcasting world. Interesting. So he knows how to tell a good story. He really does. And the first thing that struck me, private equity isn't just some obscure corner of Wall Street anymore. It's everywhere. It touches everything.

7:11We're talking the apps on your phone, the stores you shop at. Heck, even that vacation you're dreaming of, chances are private equity played a role. Seriously. I had no idea it was that widespread. Yeah. But I mean, if it's everywhere, shouldn't we know more about it? You'd think, right? But that's the thing that's so crazy. Sands talks about this Bain & Company study. It found that even among wealth managers, people who deal with money all the time, awareness of specific private equity firms was shockingly low. Low how? Like they knew the names of a few big players or... Lower. Think like almost non-existent.

7:46We're talking about an industry that controls trillions of dollars. And most people couldn't pick a PE firm out of a lineup. Wow, that's wild. It really is. And what's even crazier, this industry has gone from basically nothing to something in just 30 years, as Mario Giannini puts it in the book. 30 years. Wow. Talk about a meteoric rise. So are investors like freaking out trying to get in on this? It's more like a feeding frenzy. Giannini talks about how he used to have to explain what private equity even was to people now. Everyone's like, how much can I invest and where? It's like they all want a piece of the pie, but don't even know the recipe.

8:22OK, now I get why we're doing a deep dive on this. This is like essential knowledge at this point. Exactly. And that's where CITES comes in. Private equity deals takes us behind the curtain, shows us how the sausage gets made, you know. I'm ready for a peek behind the curtain. Now, I suspect it'll be a long time before AI catches up with the stories from our incredible guests. But my April Fool's Day joke announcing the end of the podcast may be a better prognostication than I had realized. And yet, as AI gets more personal, the potential ramifications of false information gets more significant.

8:58So don't spread the word about Google Notebook LM just yet, but do feel free to let your friends know that you first listened to a book summary right here on the Capital Allocators podcast. Thanks so much for spreading the word. Please enjoy my conversation with Brad Briner. Brad, great to see you. You too, Ted. Thanks for doing it. Why don't you take me back to how you first got interested in investing? So that goes way back. When I was five years old, my dad lost his job. And you don't really realize what's going on at that age. But when your parents start fighting, and it's not very fun to be around them, you start to take notice of what's going on and how it's impacting your life.

9:47So that was the first moment that I began to understand how important finances were in a family's life. Roll forward a couple of years, my dad ended up working as an investor. And then we never really got to watch much TV in our lives. But every Friday night, he'd turn on over dinner, Wall Street Week with Louis Rukeyser. And so all four of us, in fact, watched that with the family and all four of us are in investing. So thanks to Lewis, RIP, for getting me interested in investing back in the mid 80s. And where'd that take you through when you came out of college? So I had worked at Goldman Sachs one summer in college and had planned to go back there, just do the Wall Street investment banking thing.

10:30But over the course of the years in college, I developed an ulterior motive. Her name is Cheryl. She's my wife now. And she was going back to get another degree at UNC. So I thought it'd be interesting to go to Manhattan and work at Goldman. But I saw this advertisement for the endowment management function at UNC, which was just beginning to be professionalized at the time. This was 1999. And I went and interviewed for that. I remember talking to one of my mentors and I talked to him about, going to Goldman versus working at UNC. He said, you know, the National Latin Commission commissioned a big study a bunch of years ago about all the reasons people should study Latin.

11:08I was like, Bill, where are you going with this? And he said, well, it turns out the number one reason that people should study Latin was to be better at English. But you know what's even better to learn English? Studying English. So if you want to be an investor in the long run, why don't you go be an investor? And I thought that was pretty compelling in addition to my ulterior motive. And so I took the job working for Mark Yusko at UNC Investment Management at that time, became UNC Management Company. So what were those early years like for you working in an endowment right out of school? You were in the endowment world in this era.

11:44Yale was a lot different than UNC was. Many endowments at that time were essentially where alumni went to retire after a successful career. And they put on some stocks and some bonds, and they didn't really do a whole lot. And so that profession was evolving massively at the time, in part the tech boom in the late 90s and venture capital, the wave that really crested in 99. So it was a very interesting experience and evolved very rapidly. When I got there in 99, there was a little bit of VC in the portfolio. There were a lot of growth stocks. 2001 happened And thereafter, when I got there, I was the only junior person.

12:22I am from Texas. And so it will not surprise you to learn that they had a real estate and a natural resources portfolio that were orphans. And they were like, oh, you can just handle that. You're from Texas. You must know all about oil wells. I mean, I'm from Dallas. I've never seen an oil well in my life at that point. But I learned and the pendulum swings as it always does. And then all of a sudden, towards the end of my career at UNC, those asset categories were really, really interesting. So how do you think about what you wanted to do after you had that initial experience? I had a great experience at UNC.

12:53I ended up going to business school in 2004. Along the way, I thought, well, gee, I'd like to get closer to the assets and try to work at a private equity firm. And so the folks at Arclight Capital were willing to put up with me for a summer. And that was in Boston where I was going to business school. So I spent the summer buying power plants. And I thought, wow, this is really interesting. I had a moment that summer though, which was a little disconcerting. We were taking a tour of, it's called Brayton Point. It's an old coal-fired power plant down in Rhode Island. And it was coming out of one of the bankruptcies of the era.

13:25I hope it's natural gas these days. But I remember talking to the managing director on that tour. And I said to him, man, how'd you get so interested in power plants? Like, why did you make this your life's work? You must love these things. And he looks at me straight in the eye and says, I hate these things. They just pay me really well. So that was a moment where I started to think, well, maybe I don't want to do that for a living. And it so happened that a couple of months into business school that Mark Yusko and the team left UNC to form Morgan Creek Capital and asked me to come run private investments for them.

13:57And that was interesting to me. And that took off like a rocket ship. That was an early OCIO. What was the difference in doing that from what you saw at the endowment? Clearly the clients. So that was number one. We started with two clients at Morgan Creek. They are great families and they were interested in replicating what the endowment successes had been in the tech rec era. Many of the endowments were invested heavily in hedge funds that shorted the tech rec in 2001. And that was very successful for many of them. And so a lot of families took notice and they said, gee, the endowments are doing something right.

14:32They got 99 right through their VC portfolios. They got 02 right through their hedge fund portfolios. Maybe there's an all-weather way to do this for the family market. And so those two families were on board for that. Having just two clients and having the network that we'd built at UNC, it was pretty great. What changes is when you add many more clients, and then all of a sudden your day goes from 80 % investing, 20 % clients to 20 % investing, 80 % clients. And now you're in the asset management business. And what changed in the investment model during that time? We probably overthought what we should be doing.

15:08When people come to you as an OCIO and say, you know, I don't want the full menu. I'd like to go a la carte. It's very tempting. And some firms have pulled that off. Well, I would say it is a material change in your mission to become a purveyor of asset class fund to funds versus an OCIO. And it's hard to do without a lot of people doing a lot of different things. We did not have that. So we were trying to catch a lot of different balls all at the same time. And the acceleration of the stock market in 06 and 07 really helped, but it left us unprepared for 2008, 2009. Culturally, it's the change to being a la carte plus pre-speak, so to speak, that was a huge difference that we didn't manage all that well in hindsight.

15:54How'd you find the difference between being active in the same activities as a business compared to having a single client of a university? I enjoyed it. It was a big change in the day-to-day, but I do think one of the best ways to know that you have mastered this subject is to be able to explain it to other people. And in the process of acquiring clients and the process of servicing clients, you find out just how well you know it. Within the endowment architecture, and we did have a good investment committee at UNC, so they did push back from time to time. I think over time, they become so comfortable and you become so comfortable as the investment team that you just lose a little bit of the sharpness in what you're doing.

16:35So it's always good to have someone pushing back on what you're doing every day because it keeps you sharp. So we have valued that very much. There's sometimes too much of that. When you're getting investment recommendations that now need to go to, we had 12 OCIO clients at one point and you needed to convince each and every one of them to do so. Again, the ratio of how much time you're spending thinking about investments to how much time you're spending trying to convince people to do them, it's probably a little off. So the business thriving as it was, what led you to go back to a single client?

17:08Well, some of that was the GFC. So Morgan Creek peaked$13 billion in the summer of 2008. The complexion of the business changed. It was heavily hedge funds going into the GFC. It was heavily private investments coming out. But it was clear by 2011 that you had to consolidate, you had to get to scale. The fee pressure, justifiably, given that no one really distinguished themselves during the GFC, was intense. So the only way to deal with intense fee structure is to get to scale. So we either needed to acquire someone or be acquired, and that was just never going to happen for a lot of different reasons.

17:44So that became evident to me by the middle of 2011. I wasn't really planning on doing anything about it necessarily other than keep trying to push to consolidate or buy somebody. And we looked at some of those opportunities, but then I got a phone call, which is one of those phone calls that you have to take. One of the top 10 richest people in the world, building a new family office essentially. And oh, by the way, in a blind trust at the time. So really couldn't ask you too many questions, which you do want your clients to be able to ask questions, but it's great if they're pretty high level.

18:17And the only wrinkle was it was in New York city. So I've been in Chapel Hill since 1995, other than two years in Boston. And I traveled a lot. So I thought, gee, it's a really interesting commercial opportunity. But personally, I could probably commute. And I approached them with that idea. And that worked. I went from running all of private assets and being one of the managing partners of that piece of the business at Morgan Creek to just running real assets for Will Advisors. And going way back to a kid from Texas, when the tide was out for these categories. I've always thought they were interesting and I've learned a lot about them over the years.

18:54I've made plenty of mistakes that I hope I've learned from. And being able to build that portfolio from scratch, really with an open remit, not just funds at all, doing a lot of secondaries, doing a lot of direct investments, both co-investments and unsponsored direct investments. We built a really interesting portfolio and that was pretty exciting for me to do in that era. In the first half of your tenure at Willett, when you're just focused on real assets. What was the setup of how all the investing worked? It was as good as it gets. So internally focused, again, Mike had a blind trust initially.

19:30Mike also is a wonderful manager in that he very much believes the credo of hire great people, give them the tools that they need to succeed and get out of their way. So we would absolutely be accountable and report to him, but by and large, as long as it was going well and we could answer his very direct and pointed questions sometimes. He let us have a long leash. So the investment process was very straightforward for each asset class. It was one asset class head, an associate director, and then we had a CIO, Alice Ruth, who's now Dartmouth, and then the chairman, Steve Ratner. And if you got Alice and Steve to say yes, you're done.

20:06You had some compliance and ODD issues that you had to work through every time just to make sure that Mike, given his profile, was associating with people who he wanted to be associated with. Usually not a problem, but good to double check. And then you got it done. And the scale was pretty large and got larger, which had a wonderful virtuous circle effect for us where people would bring us new deals because they realized that we were easy to work with. We were scale providers of capital, and we had a great team across all verticals. What were your favorite investments you were thinking of what really worked in the space?

20:46I always think the secondary market is fascinating. You have the best setup in that you usually have sellers on the other side who are doing it for the wrong reason. And we did that early days at Willett. And in fact, it was my old firm selling. So it was the biggest deal, I think, still to this day that Willett ever did as a direct investment where it was a secondary. So we bought an enormous set of secondary interests out of a retail vehicle that my former firm had put together. So we had a competitive advantage there. We partnered with some other people to do that because the scale of it was enormous, but it's always good setup when you know more than the seller about the assets and when the seller has to do so for the wrong reasons.

21:27So we did that in scale early days. And then we just kept on networking in those investment businesses, all the real asset categories, trying to essentially sell our capital. I think that's one of the things that a lot of people miss. Some firms are able to sell their capital with their brand name, but most it's interpersonal relationships and going out there and meeting people at conferences and networking and showing up to board meetings and things like that is the best way to sell that capital. And we really did a good job of that at Willett. Within that relatively simple structure of Steve Alice, and then you and your team and real assets and across the board, what was it about the decision-making process that seemed to work effectively?

22:10In Steve and Alice and in the rest of the Willett team, you have smart, motivated, candid people. There was not a lot of wasted time. You knew very quickly where things stood in working with that team. And that is just the best way to be efficient, to empower people ultimately. It doesn't mean that we always agreed, far from it. But you knew exactly what you needed to do to convince them. And over and over again, they were available and candid. And those are the two most essential characteristics, in my view, for people who approve investments, is availability and candor. And I think the two of them have that in spades.

22:46So it made it very easy to get things done if you could get them convinced. What was it that made them available? You'd imagine this very large pool of capital. You've got a team doing a whole bunch of different stuff. Their calendars probably get full. So what was the structure of the setup so that that worked? In the end, it comes down to interest. Both of them are investors to their core. Both of them sat in an open floor plan with everybody else. Both of them were making investments personally on many things. And that alignment of interest is really hard to replace. I think there are many people in the investment business broadly who are there to make some money and it's a fine way to do so.

23:27But then you run into those people who really just love this stuff. And when you work with them, you understand why they're successful. It's not because they're trying to make money. It's because they actually love it and everybody knows it and it resonates. So availability is just a byproduct of all of that. If you're talking to them about a way that they're going to do right by their client in a material way that will influence the portfolio, they got time for you. It may not be right now, but it'll be soon. And if it's not in person today, we'll do it by Zoom tomorrow. It's a very effective organization at getting things done.

24:01You mentioned two things that tie into that point of motivation. One is people are highly motivated. And then you also mentioned that Steve and Alice had personal investments alongside, which isn't something you always see in this pool of capital. What created that high level of motivation for the people on the team and that alignment of interest? Empowerment is always the first and most important part of that. Each of the people running their particular portfolio felt like they owned it and was the face of Willett to their particular industry. So empowering your team in that way was a huge ingredient of all of this.

24:37And yes, the economic alignment. I always find it interesting that people view it as a conflict of interest for the investment team to invest alongside whoever's capital you're investing. structured correctly, I think that should be essential. You want people to have more than just their psychological incomes at stake. We want them to have their actual incomes at stake. And there are some pitfalls that you got to be careful of and capacity issues and all of those things. So there are some issues to manage around that. But I think it does so much more good than bad over time when done correctly.

Read the full transcript

25:11It's why if I look at Willett, the turnover level is extraordinarily low between the empowerment and the alignment, I don't know that you could find many better places to work in this industry. There are a lot of places that in theory would love to have that economic alignment. And yet, as you said, many don't. What are some of the challenges in making that work? Some of the pitfalls that you have to avoid? I think cherry picking is one. You got to be very careful about that. You sit around and look at enough deals over the years, not with perfect accuracy, but pretty good accuracy. You can tell the no brainers and then the maybes from the not so goods.

25:47And the cherry picking aspect of that is something to be very careful with. What we found, we had a lot of analytical horsepower around our team at Willett was that the investment team wasn't perfect at predicting which ones were the best ones relative to their allocations to those. So that's an interesting fact, but trying to make sure that you have people be consistent in what they're investing in, in the team that they lead is really, really important. One. Two, I think you got to manage the managers. At some level, you're asking a favor from them. You have to, for compliance reasons, separate the investment decision making by the philanthropic entity from any personal entities there.

26:26And that requires a very light touch. These are highly sought after transactions and very important managers to the different vehicles. So you got to be careful there because you wouldn't want to be penny wise and pound foolish as it relates to important investment relationships for your firm. How did you find that it changes your mental intensity of different investments, right? You're investing with a manager, but there's an investment that you're co-investing with them and you only have a limited amount of time speaking with them. I think the best relationships are really hand in glove in that way though, where we all understand we're doing more than just this fund and just this deal.

27:02There's a longer term, hopefully multi-decade relationship that's going on here. So framed that way and not short-term transaction oriented is really important to making sure that you get that balance exactly right. We would often do a deal alongside a manager before we'd invest in their fund, set up an economic structure that allowed us the optionality to not go in the fund if we didn't like what we saw. So the economics would stand on their own and then they would fade away if we did go in the fund. So we had an incentive to come in the fund. that architecture ended up working really well for us, particularly with newer managers.

27:40So people raising their second fund or even their first, where they needed money for the deal, they'd like us in the fund. We weren't sure we were ready to do that. That became pretty well worn over the years and a lot of success for us, but it was part and parcel. The deal was a material piece of the fund. We were just talking about the deal initially, but with the hope that we'd come in the fund and we were encouraged to do so economically, it worked for everybody over and over again. So in your back half of your time at Willett, Alice left, you became the co-CIO. What tweaks in the investment process did you evolve over those last five or six years?

28:17One of my colleagues at Morgan Creek did an amazing thing for us there by setting up an information system that allowed us to share, not quite in real time, but daily everything that everybody was doing in a way that was very user-friendly. So I have never been above shamelessly stealing from people who have great ideas. And so I did that at Willett. The silo architecture where you have a strong lead in each asset category does have the downside of lack of collaboration across those silos. And so that was a big focus for Andrew and I when we took over as co-CIOs. I borrowed heavily from my former colleagues architecture and setting up those backstop was the engine, but we built our own front end to encourage people to share what was going on.

29:04Not that we were trying to second guess them. We were just trying to keep them aware when you have investments that cross categories and one person is looking at it over here and the other person is looking at it over there and they don't know that. That's a real failure for your organization. So how do you still keep the empowerment of the asset categories while having some sense of cross-silo fertilization across the different portfolios. We did a lot of that. We spent a lot of time trying to break those down, but not too far. We wanted to keep people empowered. And the information systems are a real big part of that.

29:34How about on the investment side? The investment side, these investment committees are very important for junior people to be part of. That is where everything happens, but it's not actually where everything happens always. Those sidebar conversations, those individual lunches, there are a lot of things that go on there. So our investment committee got to be essentially the whole firm at one point. And we needed to convene a smaller group to have real question-oriented conversations rather than report-oriented conversations. So what we ended up doing is creating a much smaller group of EMDs at the firm where we'd have actually a proper investment discussion, where we could have open-ended questions, where we could see how we would help each other, where we could just give a report on what we were thinking that wasn't a fully formed thought.

30:21That was really important to what we did on the investment side, specifically having those kind of conversations and that group convene on a regular basis. Because these investment committees do become performative at a certain scale, where it's really just, this is already a done deal and we're just telling you about it. And that's okay, as long as you recognize it. And you create that forum where you can debate and discuss among trusted peers. So we did that as well. How do you think about the structure of investing from asset classes? And now sometimes you see factors and you had funds and then you've got funds and co-invests and direct deals.

30:54How did that all come together over the last couple of years? That was a big topic and remains a big topic of how you get it exactly right. You have a team that is highly asset class oriented. And yet we all know that factors across those teams and no more so than when interest rates rose so dramatically in 2022 and everybody needed to take a serious look at credit in every asset class. We had a head of portfolio strategy who really helped us think this through. And in that director's meeting, we spent a lot of time talking about that and where we wanted the credit factor to show up. And the answer was everywhere.

31:31Anywhere we could find it where, again, first lien was our limit of risk on credit side at a 10 % rate or more, we should talk about that. Willett has a wonderful issue of often too much capital. And so it was never so much that there were pigs at the trough and one was going to get bumped out. It was really, can we deploy enough capital against this theme? Credit was the biggest of all of those from a factor perspective that really changed. We had never bought credit before. It wasn't really in our mandate. Willett is a high risk, high return investor, equity oriented, perpetual life, all those things.

32:05And so it didn't really make sense for a lot of years, didn't want to build a new asset category because we didn't think it was a permanent allocation. So we needed to bring the asset class heads in across the board to address that factor. It's still evolving and it will still evolve from a factor versus asset class orientation, but I think you've got to do both. I think you've got to recognize what your team is and what its strengths are, and then build the compensating item around it in whatever way you can. We're going to take a quick break in the action to tell you about SRS Aquium. Want to make sure your M &A processes aren't stuck in the past?

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33:31P-Q-U-I-O-M.com. And now, back to the show. How did you think about some of the crux issues in public markets, active versus passive? That was a little bit complicated by the idea that so much of Bloomberg LP's business is the active management community. So we tried not to have that be a factor, but we certainly couldn't ignore that. Over time, we appreciated passive more and more. We never got to a large allocation there. And I can't speak to what they're doing today, but perhaps they've changed that. It has been a slog to try to create alpha in developed public markets for a long, long time.

34:11That is not new. Hope springs eternal and managers are always coming through to demonstrate their version of alpha. And so we kept going down that road with largely active. And I think that's proven to be a mistake over time. But what you don't know, and the Magnificent Seven being the obvious example of this is just how quickly that will turn. In the end, you're kind of making a bet on the FTC and what it does. If you're going to be passive, I think you must argue that the FTC is feckless, which they have been. If you're going to be active, then you probably argue that they are going to get it right this time or get it different this time, at least.

34:52It kind of boils down to that in the US, at least. And the private markets, how did you address the challenge of more and more dollars coming into Willett from the business and in that original endowment model, preferring some of the smaller managers to some of the scale as you get more and more scale in your denominator. The direct investment business is a huge compensating item for that. So Andrew largely led that and did a fantastic job of building his team and building out the sourcing capabilities. One of the complications of being a foundation, which well, it ultimately is, is you've got this provision called excess business holdings.

35:30You can't be more than 19.9 % of the equity of any business. So that becomes a big challenge at scale. What it manifested in is more and more transactions, and you needed more and more people to do that. We didn't see diminution in alpha or returns from that. I'm sure there is a point at which you would, but we did not. So it was really scaling the direct investment teams, both private equity, but also real assets to deal with the deployment issues. And we're always conscious of our balance sheet. One of the lessons well learned in the GFC, of course, was unfunded commitments have a cost. And they cause you to do things that are economically disadvantageous, if not worse than that, at the exact wrong moment.

36:11So we're always focused on managing our balance sheet, managing the unfunded commitments, and directs helped with that as well, allowed us to get through COVID without a problem, allowed us to get through other kind of downdrafts without a problem. But at some point, scale will be a problem for Willett. I don't think they're there yet, though. What were your biggest lessons from being in the CIO seat that maybe you hadn't experienced in your career up until that point? It's largely not an investment job. I think people kind of know that, but I'd take it maybe a degree further. There are many functions that make an investment organization work well, and they are all important.

36:47Some of them are important because if you step on that landmine, it blows everything up. Some of them are important because they actually directly create alpha for the portfolio. But all of them need to be managed. And all of them, if you're running a great organization, have great people in them who want your feedback. So if you think about your day-to-day as a CIO, the investing piece should not be a majority of that. Managing your team, managing the other non-investment functions, thinking through strategy are really important pieces. AI is a great example of this. I was talking to a friend of mine who's an investment manager last night.

37:19and he was talking about embedding AI in his investment process has essentially removed the need for analysts. Just think about the evolution of your investment firm. If you can outsource to software, which by the way, costs him a thousand dollars a month, what you would pay$125 ,000 a year for, for at least one, and you probably have more than one. So as a leader of an investment organization, those are the topics you should be focused on. How do I support my team? How do I give them the tools? How do I make us more efficient? How do I make us quicker ahead of the crowd? One of the things that I've seen over and over in my career, and I try to get better at it each time, is sometimes things are obvious, but it just takes the institutional investment community a little while to get there.

38:04So if you can get there faster, then you have a huge competitive advantage. Credit in 2022 was a great example of this. Private credit by early 2023, a lot of people were talking about it, but not a lot of people were doing things about it. By early 2024, they had. But you had a full year where you could deploy at 11%, 12%, a first lien in new buyouts. That number is now probably nine and a half, nine. What are some other obvious examples of things where you could get there faster than other institutions? Secondaries. Over and over again, you see some kind of non-investment reason for people moving on from different categories, traditional energy being the most obvious one in the 2021, 2022 time period.

38:51So all of a sudden there, you've seen a couple of firms now formed to do this. Energy secondaries were on sale. Some of them are trading at 20, 25 cents on the dollar because the owners don't care. They must get rid of them. And there are not many natural buyers of them. But I think we all know, and both candidates in the presidential election now espouse, it's going to be an all of the above solution on energy. There's really no other way. We can hope for something better, but it's going to take a while. So those types of things where people will wake up at some point and realize that maybe the NAVs aren't massively overstated and maybe nothing should trade at 20 cents on the dollar.

39:29We're just not quite there yet. So you spend 11, 12 years in a high performing, highly economically aligned, uniquely interesting seat, and then decide to leave. Talk me through your decision process. I had a wonderful 12 years at Willett and I'm still friends with just about everybody there. And so I do miss them most days. Over time, you develop choices in life in part because of your financial successes. I was commuting back and forth five days a week for most of those 12 years. And that was fine. That did get a little old. So that's part of the decision. The other part of the decision is you think about what you're doing with your skills in life.

40:12And if you're maximizing the use of those skills for humanity and where you'd like to see humanity go. Over time, the answer to that question for me changed where I think that I have been ridiculously blessed and financially I have a lot of choices. So I thought to myself, how can I use my skills in a different way to serve maybe a broader swath of humanity that I'm serving right now? And noodling on that question, when facts and circumstances happened in December of 2023, I had been interested in the state treasurer of North Carolina's job for a long time. A friend of mine reminded me that we wrote a case study in 2006 at Harvard Business School on it.

40:58I'd forgotten that. I found some old emails about thinking about running in 2015, but that was not the right time in my or my family's life. So I've always been interested in it, in part because it's the state I live in and the state I love, in part because it's so irrationally managed. And I'm fascinated by consistent irrational behavior. I always want to understand it and have it explained to me. And the truth is, it's never been explained to me for North Carolina. I was always interested in it. And then the other thing you learn is most of these down-ballot races, the party has organized a year in advance of the filing deadline behind somebody.

41:40So all the endorsements are there, the money is there. Nine times out of 10, that's your nominee. And that had happened in the Republican primary for treasurer here. but then he decided to run for Congress with eight days left until the filing deadline. So you had this wide open primary. You had me thinking about existential issues. And I got a series of phone calls from people I knew in Raleigh saying, Hey, if not now, when that was the compelling logic that got me to do what I'm doing. So what is the role of state treasure that you're running for? It's kind of an 18th century role. It's like captain of the ship.

42:20financially for the state. So anything that touches the finances of the state or the savings of the state, the treasurer runs. And we've got this model called sole fiduciary. So you can do almost whatever you want. And I was just thinking that that's really interesting to me. How do we take what is a model that doesn't make a lot of sense and make it into something that does? I don't get a chance much on the podcast to talk about investment organizations that are really not done well. Not a lot of people want to come and talk about that. I'd love to hear, as you looked at this, you said there are rational decisions about the pension for the state and talk through what does bad investing look like?

43:08I don't want to impugn the investment professionals there. This is a strategy problem. This is not a tactics problem so much. There's two different things going on. One, there's basic confusion. When you are wealthy, which our state is, you can manage your investments very, very conservatively if you want. But what you see in history when people do that, they essentially lose their wealth because they are not keeping up. So in fact, a successful investment strategy is important to staying wealthy. And the state has never really figured that out. The belief, and we had a treasurer for a long time in a different era of interest rates, who is still a larger-than-life figure here, he essentially put the entirety of the pension fund in as many treasury bonds as he could.

44:02We needed to make 7%, 7.5%, depending on the year, to make the math work. And back then, you could do that in the treasury market. So there's this belief that, oh, we could just buy treasuries and we'll be fine. The problem is interest rates changed a little bit. And all of a sudden, in 2021, we're buying 1 % treasuries against a 6.5 % of the time actuarial cost. That is just a good and slow way to go broke. and it's never really been understood for a lot of reasons. Pension math is complicated. Investments are not everyone's cup of tea. I get all of that, but it's been this strategic problem of not taking sufficient risk, which it turns out is a really challenging thing politically to explain.

44:48So the analogy I always use, which has worked for people, is I've got two daughters who are drivers. Now one is 17, one is 16. And the 17-year-old likes to take some risks. So when we were getting on the highway teaching her to drive, she'd love to go 85 miles an hour. That is risky. That is a problem. The 16-year-old though, when we get on the highway, she'd go 45. And that is a problem too, but in a different way. When you put it that way, I think people begin to understand, oh yeah, going too slow can be a problem. You can create other issues like not keeping up with inflation, things like that.

45:21So I'm out there trying to explain that we've got a strategic problem, but it's hard because largely we're talking to retirees who are dependent on the pension plan. And when they hear more risk or a more aggressive investment strategy, then they have no interest in it. And I understand why, but it's important for our state and our taxpayers to get that right. What does the asset allocation look like today? It's roughly 48 % in aggregate equity exposure, including some private equity, but mostly public equity and 52 % investment grade fixed income. There's some other pieces in that, but largely investment grade fixed income.

45:56There's about 7.5 % cash in that 52. So there's just a lot of assets that are not helping us get to 6.5 % rate of return, which makes it very hard to do so. One of the other interesting pieces of it is if you want to make 6.5 % today, it's actually a lot easier than it's been a long time. I was looking at mortgage rates this morning, 6.6 % for a conventional 30-year advertising mortgage today. And if we want to make six and a half, that's a pretty good low risk place to do it. Sure, you have refinancing risk and you have other issues in the lower rate environment, but we can figure those out. So that's what I keep articulating to people is let's make six and a half and here's a low risk way to do it.

46:34And that's resonated pretty well. First, let's start with not carrying 9 % cash. That would be helpful. How do you think about it when you said for a long time rates were zero and now more people are shifting towards credit and fixed income because rates are higher. The timing of when you'd make those asset allocation shifts. Obviously the S &P is close to an all-time high. You have some capability to add to the equity market exposure under the current asset allocation, which I don't think we really want to do. I think you got to be slow and methodical about it, right? I mean, Murphy's law comes into play at some level where just the day you do it is the wrong day to do it.

47:11So you always want to average in and average out. I think we'll start with, it's about$10 billion of cash right now, finding places to deploy that in the single B, double B, or mortgage credit spaces where we can make six and a half, seven, and begin to build that portfolio aggressively as we think through what we're going to do with the alternative investment categories. This plan's got plenty of capacity to do more private equity. To be honest, I can't figure out why we would. In part, you got to recognize who you are. Pension plans are not at the top of the wish list for really successful investors generally.

47:45And so we've got to be respectful of that and think about how we change that over time, but know that that is true right now. So where's the alpha we're going to get from private equity? How does the math work in a four plus percent U.S. treasury environment for leveraged buyouts? So those are real questions that I have around adding more to the private equity portfolio right now. I don't know that we need to do it. Over time, I hope and I think we can build our reputation, our capabilities, our responsiveness in such a way that we will become favored. We'll still be public. We will still disclose a lot of things that people may not want disclosed.

48:19And that's always going to be an issue for a public pension plan. But I think there's a lot to do to build our reputation, our capabilities that allow us to overcome some of that. You mentioned this sole authority fiduciary governance model. And then you're running and assuming you win, that's you. So why would you want to change that if you were the one empowered to be able to make the investment decisions, which is often the bottleneck that people run into in public pensions? It's because you want it to be permanent and more like everybody else. So this portfolio will be around for a long time.

48:53Here's a fun fact for you. Do you know when the last Civil War pension check was cashed? Well, I don't. It's not a Jeopardy answer that's on the tip of my tongue. I have to start guessing. I believe it's 2018. Wow. So it just gives you some sense of the longevity of these pensions and the importance to these states, Illinois being the poster child of how problematic it can become. But for all states, they're struggling with these unfunded liabilities and making sure that they have enough set aside. That is not a four-year problem. That is a 100-plus-year problem. So you want it to be permanent.

49:26You want the architecture to survive you. 47 other states have gone away from this model. The three that are left are Connecticut, New York, and North Carolina. And as a Republican, you can imagine I tell everyone that's not a club we want to be in. And moreover, those three states, not North Carolina, but Connecticut and New York have had pension investment scandals over time where you concentrate this much power in one person with little oversight. And if you get the wrong person, bad things can happen. That doesn't really happen in a committee structure. Yes, committees are slower to make decisions.

49:57Yes, there's more bureaucracy. But without Warren Buffett in the sole fiduciary chair for 100 years, it probably makes sense to go away from it. So you're going through this process now. Elections coming up. We're going to release this before the election, so we won't know what's going to happen. And I'd love to walk through your decision tree. Let's say for whatever reason, you're running in a democratic slate against that. You don't win. What do you do next? I'd probably take a day or two off first and assess. I think I can live with whatever result happens as long as I know two things the morning after.

50:33One is that I've worked my hardest to make it happen. And two is that I haven't compromised my principles. And I'm on track on both of those. So that's good. I will be in the investment business in some way, shape, or form. My wife and I talk about it, what can and will happen. I loved being in the family office market. And so I'd be interested in exploring that. But I'd be interested in other pools of capital as well. I just want to be an investor in the long run. I'm happy managing an investment organization, or I'm happy actually just being an investor. I'm fortunate enough where I have to manage my own investments already.

51:04So I'm kind of already doing it. And I'd love to figure out who to do it with going forward in this ad scenario. Well, let's go to the happy scenario. So if you're in the seat, you've got this sole fiduciary role, unless you decide to change it. But until then, hopefully you're a good guy. So you can go do this the right way. What does it take to go from you're now the treasurer and there are some changes you want to make in the portfolio. how do you get from A to Z of where you want to go? It always begins with team. So November 6th or whenever they'll let me in the treasurer's office, I'll begin sitting down with what the existing team is.

51:44There are a number of vacancies on the existing team. So I've got some positions to fill. There are a number of existing investors there though, who I don't know. So the first is an assessment of what we have. And are these the folks who want on the bus for the journey we're going to take? So far, I've been really impressed and I'm hopeful, but it will be a pretty different regime under Briner for treasurer as opposed to the current guy. And I want to make sure that people can make that transition because I'm going to ask more of them. I fully expect that they are capable of living up to that.

52:12So assessing the team and understanding the vacancies that we need to fill is job number one. Job number two is to begin changing the governance structure. That is a legislative matter. That is not a trivial legislative matter. We in this state really have every other year where you can get material things done. So it's the odd years. You either want to do that in 2025 or 2027, depending on the results of the election, it might be pretty straightforward to do that in 2025 here. I wouldn't want to miss that opportunity because we've looked at this before. Two treasurers ago, they commissioned a study, recommended moving away from sole fiduciary.

52:46It was actually a Democratic treasurer at the time and a Republican governor, probably the opposite of what we've got now. And they concluded that it was the right thing to do. They decided not to do it at the time because performance was fine. That was the only hesitation is quote unquote, it ain't broke. And I think that's different now. So there's momentum behind it. There's some familiarity with it. I'm hopeful to get that done, but that governance change will take a lot of time and effort over 2025 to hopefully achieve. We'll also begin resuscitating the alternative investment program. So they have been out of the market essentially for a long time.

53:20There are things we can do there. It'll be slow because we're not just going to turn on the tap full speed, but we're going to at least open a little bit as another matter that we got to get to in 2025. When it comes to keeping or bringing in people on the team, you've worked in a very economically aligned seat for a long time. State pension funds typically don't have that same level of alignment of compensation. Curious, how do you think about attracting and retaining great people to help you run the portfolio? I think the attracting is actually going to be easier than the retaining. And why I say that, I have been so pleasantly surprised that after it was really the II article came out in February, which goes to our community, so many people reached out to say, I'm in the pension world at XYZ State.

54:08I see what's going on in North Carolina. how can I help? Because this is not good for anyone in our community. So there are a number of people who've reached out in that way. And some of those conversations have evolved to say, well, gee, you know, I've been this place for 20 years or 10 years and it's going fine. It's maintenance mode. That's rebuild mode though. And for a lot of people, that's interesting, particularly at a stage of your career where it's not really about the next dollar, though you need to get paid. It's about leaving a mark and leaving a legacy. And this could be that for our state.

54:42We are 50th best performing out of 50. And so there's a lot of desire to help fix that and move it up the curve that is really appealing to certain people. So that on an attracting side in the phase of fixing everything, I think is really interesting to people. Over time, you get to the retaining once we've fixed it. And that is a compensation discussion. Hopefully with governance reform, we'll get compensation reform to allow not to pay Wall Street salaries, but to pay median pension salaries. We're not there yet. I don't know how many of the people listening to this in the next couple of weeks are going to be North Carolina voters, but I've always been curious in these types of elections, how limited at times turnout is for particularly not the top of the ticket election.

55:32So how have Have you thought about winning where I know the polls are showing your head, even though the Democrat top of the ticket is well ahead? That can be super challenging. How do you take it from here to the finish line to try to make sure you get in the seat? It is a low information voter race. Most people do not show up at the ballot box knowing either of the treasurer candidates. They know the party affiliation, which drives the super majority of votes. That is what it is because that breaks evenly in this state, at least. And so what you're looking to do is those who are high information voters or persuadable voters, just to get your name in front of them.

56:13Some people will do their homework and those who do their homework will look at me versus my opponent and say, wait, the job is managing investments. And one of you has, and one of you hasn't. Okay. That will be 5 % of the vote, maybe. And then I'm hoping another 10 or 15 % of the vote will be people who are just aware. I enjoy a pretty material fundraising advantage to my opponent. A lot of that is people who I've worked with or have made money for over the years who just want to support. And that will allow me to get on TV with a pretty simple message of qualification. I don't want to run a vitriolic, hate-filled race.

56:50That is not interesting to me. What is interesting to me is trying to do it on its merits. And so that's what I've been doing. and that's what I'll do in advertising as well. Maybe I'm naive, but I really do think that'll work. I think that's what people actually want from a lot of their political races. So for those of us who aren't local, what's the core message of those advertisements? It is literally a mock interview. So we're both interviewing for the job and it's pretty humorous. We're asked, what's your experience? And so it just goes from there, but it is a job. This is not making economic policy for North Carolina.

57:23This is not economic development. This is managing the pension plan. There is a scoreboard. There is a way to do this better or worse, as the case may be. I think communicating that message as clearly as we can is really important. But admittedly, there's a lot of noise, so it's hard to cut through it. Well, Brad, I know we're all pulling for you. It's always helpful to have someone who actually understands investing in the seat of an important big pension fund. Before I let you go, before the election, I want to make sure I ask you a couple of fun closing questions. What is your favorite hobby or activity outside of work and family?

57:56College sports. So I live right across the street from UNC and deeply involved in the university, sadly involved in the football program right now, but it's more than that. Our neighbor's the tennis coach, the purity, the joy, the peaks and the valleys of college sports. I love, and my family loves, and we do that together. What's one fact that most people don't know about you? I make amazing biscuits. It's probably why I carry 20 extra pounds.

58:31What's your biggest pet peeve? Inauthenticity. And that is an ironic answer, I suppose, going into the political world. But I've got time for people who disagree with me on everything, as long as they actually believe what they're saying. I get asked two questions everywhere I go when I'm running for office? One, why'd you leave a great job to do this? And two, if you're a Republican, how do you live in one of the most liberal towns in the United States? And the answer to the second question is they're authentic. It doesn't bother me. I disagree. As long as it's coming from a good place, it's fine.

59:07Which two people have had the biggest impact on your professional life? Mark Yusko and Steve Ratner. So Mark hired me out of undergrad, put me on this path. And then Steve made me the CIO for the first time. What's the best advice you've ever received? So I interned at Goldman in the summer of 97, and it was an equity research. And this was when Goldman was still a private partnership. We got to go to the partner's dining room. And we got to hear from a guy named Pete Kiernan, who has become a bit of a media personality these days, but he was a partner at Goldman back then. And he told this story, and I'll try to abbreviate it, about working in a hardware store one summer.

59:44And he was a young guy and he'd get there early and study all the products and it was commission-based. And there was an old guy who would literally just sit on the stool in the hardware store and didn't appear to be putting in much effort. At the end of the first day, the old guy had sold 20 times more than Pete. He's just incensed. So, he got in even earlier the next day. At the end of that day, the old guy had sold 19 times more than Pete. And this goes on for a couple weeks. And Pete finally goes to the old guy and says, man, I'm trying, I'm doing everything I can. Everyone comes in the door, like, what do you need?

1:00:23And I go get it for them as fast as I can. How do you do so much better than me? And the old guy looks at him and says, well, the what isn't that important. It's the why and the how. So if you're coming to the hardware store, I want to know why you're here. Well, you may think you need a paintbrush, but you might need a bunch of gallons of paint too. You might need something to clean it up with. So why and how you're going to do it is usually a lot more important than what you want to do. And I always love that piece of advice. All right, Brad, last one. What life lesson have you learned that you wish you knew a lot earlier in life?

1:00:59Don't move your own goalposts. And it goes a little bit back to the power plant story earlier. So many people find themselves on a path and they don't really mean to be on that path. It's just because it's easy. And if they had talked to their younger self and realized that they'd already kicked the field goal, they would have changed that path. And so don't move your own goalposts is a really important life lesson over time, I think, for everybody. And Brad, we're going to do whatever we can to spread the word. Thank you. And hope we get you in the seat. Thanks so much for sharing your story and taking time.

1:01:33I really appreciate it, Ted. Thanks. Thanks for listening to the show. To learn more, hop on our website at capitalallocators.com, where you can join our mailing list, access past shows, learn about our gatherings, and sign up for premium content, including podcast transcripts, my investment portfolio, and a lot more. Have a good one, and see you next time.

1:02:04I

From the publisher

Brad Briner is the leading candidate for the Treasurer of North Carolina in the upcoming November election, a role that includes managing the state’s $115 billion pension fund. Brad put himself in the ring for the seat after twenty-five years of investment experience, serving most recently as Co-CIO of Willett Advisors, Michael Bloomberg’s family office. For more background on Willett, my conversation from 2019 with Chairman Steve Rattner is replayed in the feed.


I don’t often get to talk about really poor investment performance on the podcast, but this time we do. North Carolina has finished dead last among peers over the last three and five years, that’s 50th of 50 states. Its twenty-year returns are almost equally dismal. This significant underperformance resulted from an overlay conservative asset allocation that will leave you shaking your head. Unfortunately, it’s what happens when unsophisticated professionals are tasked with serious investment jobs.


Our conversation covers Brad’s story, investment and leadership insights from his experience and time at Willett, the problems with North Carolina’s investing and governance, and Brad’s desire and plan to turn around the state’s pension performance.


I’ve known Brad for ten years and want to do everything I can to help him both win the important seat and succeed once there. So if you happen to live in North Carolina, please get out and vote – every vote truly counts in low turnout races like thisIf, like most of us, you don’t live there, please tell any friends you have who do live in the state. Lastly, if Brad is successful at the polls, he’ll need to build out a team with talented professionals who share his passion for investing and making a difference. Maybe you can help there too.


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