Podcast · 51 episodes
D2C Diaries, page 2
by Loukas Hambi and Olly Hudson · English
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
All episodes, page 2
The 2026 Meta Playbook: Creative Formats, Personas & Scaleable StructuresA podcast focused on the world of Direct-to-Consumer (D2C) and e-commerce, sharing insights and experiences from managing over £150 million in ad spend.29 Jan 2026 · 55 min · 30 chapters
How to Hire (or Create) Elite Creative Strategists for DTC Brands | Meta Ads & Creative StrategyIn this episode of the D2C Diaries, hosts Olly Hudson and Loukas Hambi discuss the pressing issue of hiring elite creative strategists within Direct-to-Consumer (DTC) brands and how they are…23 Jan 2026 · 45 min · 25 chapters
How IM8 Hit $120M in 11 Months | Danny Yeung on Scaling the World’s Fastest Growing Supplement Brand, CEO and co-founder of IM8 Health15 Jan 2026 · 55 min · 20 chapters
Dan Murray on the £25M Brain Health Brand Celebrities Swear ByThe D2C Diaries podcast, hosted by Olly Hudson and Loukas Hambi, explores the dynamics of direct-to-consumer (D2C) and e-commerce.8 Jan 2026 · 1 h 19 min · 31 chapters
The Ecommerce Playbook for 2026: Strategy, Trends, and Lessons from 2025In this episode of D2C Diaries, hosts Olly Hudson and Loukas Hambi discuss key learnings from 2025 and the anticipated changes in e-commerce for 2026.23 Dec 2025 · 1 h 5 min
SEO Playbook for Ranking in ChatGPT & AI Search in 2026 | Thomas Phillips, Founder of DTC SEO Agency and veteran of 17 brand exits27 Nov 2025 · 1 h 4 min
The 2025 Growth Blueprint: How Soar With Us Rebuilt Culture, Operations & Forecasting to ScaleA podcast focused on D2C (direct-to-consumer) and e-commerce, where hosts share insights from their extensive experience managing substantial ad spend and scaling various brands.20 Nov 2025 · 1 h 10 min
The Future of Creative Strategy: How AI Is Transforming Performance Marketing in 2026This episode explores the transformative impact of artificial intelligence (AI) on performance marketing by 2026, emphasizing the need for brands to adapt their creative strategies amidst evolving…13 Nov 2025 · 55 min
Meta’s Creative Diversity Mastermind: The 2026 Playbook for Ad PerformanceInsights into direct-to-consumer (D2C) and e-commerce advertising strategies, especially in relation to Meta's advertising platform.6 Nov 2025 · 41 min
The D2C Reset: Creative Strategy, Incremental Reach, and What’s Working NowFocus on D2C (Direct to Consumer) and e-commerce insights.30 Oct 2025 · 53 min
How Jack Rubin Scaled Purdy & Figg to 1 in 20 Homes with One ProductIn this episode, hosts Olly Hudson and Loukas Hambi interview Jack Rubin, co-founder of Purdy & Figg, a direct-to-consumer (D2C) cleaning product brand that has achieved significant market…23 Oct 2025 · 59 min
The New Meta Ad Playbook: Avoiding Creative Similarity on MetaIn this episode of D2C Diaries, hosts Olly Hudson and Loukas Hambi discuss the critical issue of creative similarity impacting Meta ad performance.16 Oct 2025 · 1 h 4 min
How To Run Partnership Ads on Meta Like The Top 1%Insights into D2C and e-commerce, leveraging extensive experience in managing ad spend.9 Oct 2025 · 40 min
The Product-Led Strategy That Rebuilt Hera: Holly BeadleE-commerce and D2C (Direct-to-Consumer) insights, focusing on operational, performance, and creative strategies in scaling brands.2 Oct 2025 · 1 h 8 min
Scaling to £35M+ with Minimal Meta Spend: Pure Pet Food's StoryPure Pet Food’s journey from scrappy beginnings to £35M+ revenue, scaling D2C pet food with minimal Meta spend, plus lessons from Dragon’s Den, subscription-first growth, venture funding, and…25 Sep 2025 · 1 h 9 min · 25 chapters
How Martyn Cook Scaled a Brand That Fortified 250M MealsHow Newbrew founder Martyn Cook scaled a DTC brand by tying marketing to a quantified charitable mission (“units of good”) and by optimizing the full customer journey with incremental improvements,…18 Sep 2025 · 1 h 3 min · 26 chapters
A Proven Meta Blueprint for Reaching New Customers at ScaleHow to increase incremental reach on Meta at high spend by measuring net-new impressions, diagnosing declining reach, and fixing it via creative strategy, research for net-new angles, creative volume…11 Sep 2025 · 53 min · 21 chapters
We Blew £30K on AI Workflows Trying to Scale Creative OpsD2C Diaries episode 47 focuses on scaling creative operations with AI, lessons learned from failed/obsolete workflow experiments, how to structure AI adoption in an org, and how to “build for the…4 Sep 2025 · 1 h 9 min · 28 chapters
Black Friday 2025: The Exact Strategy Behind £45M in RevenueBlack Friday/Cyber Monday 2025 planning for D2C brands, focused on how to generate revenue efficiently using Meta ads, clear objectives, offer strategy, lead generation, forecasting/pacing, and…28 Aug 2025 · 1 h 4 min · 27 chapters
£10M+ E-commerce CRO Tactics with Dylan AnderPost-click CRO for e-commerce—how top brands improve revenue by optimizing landing pages, offer structure, on-site UX, and measurement beyond “global conversion rate,” using revenue-based heatmaps.21 Aug 2025 · 56 min · 17 chapters
Scriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta AdsInternal training on scriptwriting/storytelling for top-of-funnel Meta and TikTok ads, focused on unaware and problem-aware creatives.14 Aug 2025 · 1 h 4 min · 24 chapters
Reinventing Creative Strategy with AI: Alex CooperReinventing creative strategy for e-commerce ads using AI tools (VO3, Image Gen) and strategy research, focusing on what’s working on Meta and TikTok, why some formats underperform, and how to build…7 Aug 2025 · 1 h 22 min · 31 chapters
Scaling DTC Ad Creative with JSON Prompts and Veo 3How to use Google’s Veo 3 (VO3) with JSON prompts to scale DTC ad creative—especially paid social video ads—by leaning into satire/comedy, generating extreme-but-brand-aligned concepts, and rapidly…1 Aug 2025 · 51 min · 23 chapters
Matt Kelly Returns to Break Down the Path from £10M to £50MMatt Kelly (SpaceGust founder) discusses scaling from roughly £10M to £50M revenue, shifting from “startup” to “scale-up,” internal leadership/communication, and how to tighten product and brand…24 Jul 2025 · 1 h 3 min · 23 chapters