Why Boring Businesses Make Billionaires with Codie Sanchez

26:29We have about 100 staff. They can all come in. They're optional through lunch. And I say to all of them, number one, I want you to pitch me for a pay rise every time you have a good idea. You don't have to wait for a yearly pay review. Anytime you have a good idea, pitch me. There's no limit. If you can help the company make money or save money, you're getting some of that. and the second thing I say is if you ever want to leave and start up on your own pitch me first because maybe I can go into business with you I love that and I and I I think that it's maybe not normal everywhere I say the same thing and that normally people would be like no way my boss would never do that that never happens and I get that feeling because that's how I felt I felt like one if I ever told my boss that I was planning on leaving and doing something else I'd be fired I would be like, I just thought it would end.

27:17And now that I have had employees for a long time, I realize your boss isn't going to do that. If they truly have trust in you and you're like, hey, sometime over the next year, I'm going to think about leaving, likely. I want to backfill my role. I want to set you up for success. I want to do everything I can so, boss, your life is easier. But I would like to pitch you something before I leave. That would shock me. I just had an employee in one of my businesses. We both figured out it wasn't a mutual fit. But, you know, but he told me like, he probably told me like 14 weeks in advance. And I was like, well, how long do you want to keep working here?

27:51Like, I'm not going to fire you just because you tell me that this is not your forever home. But, you know, take it with a grain of salt because there's plenty of bad bosses out there. I've had my own. Do you think it's harder being a woman in business in this day and age? No, I don't. I think the generation before me, I think that was hard. You know, those women, we stand on the shoulders of giants, definitely, because it's not so many generations ago that we couldn't own property. We couldn't vote. We couldn't work in all industries. That is just truth. And even the generation before me, they had to be a little tougher.

28:30I'm sure you've met some badass corporate businesswomen that are in their 50s and 60s. And they would always tell me about the One Token Club. So a lot of times they were tough on other women because there was really only going to be one in the room And uh, and that has been the opposite for me I think, you know, these days i'm a latina and i'm a woman i'm a double checkbox and um, and you just stand out a little bit more and so I kind of I push people to try things on such as If you think that it is harder and you are a victim and everybody is out to get you Do you think that is what you see more of do you think that is what you get more of?

29:09And I think the truth is yes. If you think that it is powerful to be a little bit different, if you think that it is powerful to be somebody that you could be remembered by and that largely men want to help you just as much as they want to help the next guy, I bet you get helped more. And so I think like the attitude you have is sort of the life you architect. And it sounds touchy-feely, except it happens to be true. I mean, just think about that. When was the last time you attracted something you hate and that you hate so much you repel it. It doesn't happen a lot. And so I never let somebody else call me a victim.

29:45Even when I had the inevitable, you know, weird thing happen in a corporate sphere, I wasn't going to let myself be defined by that. And when you say weird thing happened, you mean inappropriate approaches from men? You know, I mean, I was in finance during a period where, oof, you know, there was, there was, There were ass slaps. There were inappropriate advances. There were showing up at hotel rooms. But for the most part, I think when those things happen, I just said, that's super inappropriate. Don't ever do that again, or I'm going to make sure you don't work here. And I don't think we should have to do that anymore.

30:24And if I saw that with my staff today, it would be a different scenario. But I also think we've got to realize we all come from a man and a woman. Like we got way more in common than we do separately as the sexes. You know, my best mentors in my life were men. And so I think this war against genders doesn't help anyone. And even if you have a bad experience with a man or if you have a bad experience with a woman, it doesn't mean that they're all that way. And that's a narrative I think we are waking up to, but was really gnarly the last couple years. So you said earlier, you're a bit of a wuss.

31:06Has business hardened you or have you hardened yourself for business? I mean, business will put some hair on your chest, as my father says. You don't need that. Yeah, lots of that over here. So, yeah, I mean, I think business is like one of the most incredible opportunities for you to be force functioned into a better human. I mean, think about this. Where else do you get like constant feedback daily on how to become better, on how to be a leader, on where you're failing, on what your shortcomings are? And there's really just a scoreboard. It's like, are we winning, aka making money? Are we losing, aka losing money?

31:46Are we growing, winning? Or are we stagnating, losing? And you can't talk yourself out of it. So the mirror is a direct reflection of how good you are. And sure, bad things could happen to you. Some of it could not be your fault. But I think business doesn't really harden everybody, but it makes you realize where you are lacking in your skill set. And, you know, one of the things that I was lacking for years and really had to work on was leadership. You know, it just, I didn't think that that was that important. I was like, let's focus on skills, skills, skills, skills. And then I realized, you know, the African proverb, if you want to go, if you want to go fast, go alone, if you want to go far, go together, it's super true.

32:30And the only way you're going to make like a fucking unreasonable amount of money is by having a team that buys into your vision. And that team needs to be super talented. And that means you have to lead them and they have to want to follow you. Otherwise, you will never achieve what you could potentially achieve with leadership. So gun to your head, you're only allowed to choose one of your businesses. All the rest have to go. You keep the best one. What's your best business? Oh, it's so rude. You're going to make me call one of my babies ugly. You know, it's not a great economic decision, but I love the media business.

33:09You know, our biggest businesses by far are our boring businesses, our main street businesses. Our Main Street Holding Company is the portfolio where we hold a lot of these businesses. But I think that people underestimate, you know, the power of media today. And so that's my favorite business by far. It's also kind of a selfish business because, you know, when you get to a certain level of wealth, you kind of at some point, you're like, what else? Like, I'm not really like a big, fancy car person. I'm not like, you'll never see me posting pictures of a private plane or a mansion or whatever. Not that I don't love all those things.

33:48It sounds great. But I think at a certain point, you want to feel like it mattered that you lived at all, like that you actually maybe made some tiny impact on the world from a totally selfish perspective. And so the media business is interesting to me because I get this feedback loop of people all the time saying, hey, I bought this business. This is incredible. Thank you for this. And I think at the end of the day, we're meant to labor and we are meant to be needed. And so when you are useful, you are needed and you are laboring. And I've realized my happiest moments are where I feel like I have a skill that somebody else wants and I get to demonstrate that, especially for men.

34:29That's why they say that respect is more important for a man than affection, let's say. Is that true for you? I'm a bit soft. But yeah, if I had to choose one, it probably would be respect because I think that's a masculine form of receiving love. Yeah. Yeah. And I think all of us are like that, whether it's a mom that wants to be needed by her kids or by her husband. And I don't think that's a bad thing. So that's the business that I love the most right now is contrarian thinking the media business. If you're a fan of my podcast, there's a high chance you're an entrepreneur or a business leader or you want to be.

35:07And there's probably an even higher chance that you want more customers, you want better marketing, and better sales, and you want relevant, useful data that can increase your profit. One of the best ways to engage new and buying customers is with an online assessment. Your potential high-paying customers fill in a short quiz, they get an immediate result, they love learning more about themselves, and this brings in sales and leads for you. I've tried to build the code and do this on my own, and it's expensive and it takes forever. And that's why I've partnered with ScoreApp.com, because it's a very powerful and simple platform for you to get more leads and make more sales.

35:44And there's a special offer and discount for using my link, scoreapp.com forward slash Rob. That's scoreapp, spell A-P-P dot com forward slash Rob. Okay, so it's 2025. Someone's fairly new to business. What's the best business model for them to start or scale in 2025? I really like three types of businesses in 2025. I like home service businesses. So that's painting companies, cleaning companies, roofing, landscaping. I like professional service businesses. That's like accounting, law. And the third type of business that I really like is I like stealing somebody else's homework. And so I like franchise models, not all of them.

36:29There's lots of shitty franchise models, but the one we bought, I think is really interesting because if I've never run a business before, but I want to go start doing it right now. I want to steal a playbook for it. And so I think in the future, our home services, our trade franchises are going to be like cool. And people will think that it is kind of cool to own a painting company or a window washing company. So those are the three that I like the best. And I'm usually trying to put my money where my mouth is. So those are the three we're buying right now. And do you think it's better to go to college, we call it university here, and get your degree three or five years, 50 to 60 grand in debt for a 26 grand a year job?

37:11Or do you think it's best to just start and be an apprentice and start working age 18? Well, here's what the data tells us. The data tells us that if you have a university degree, you earn more, anywhere from 30 to 40 % more on average than someone who does not have a university degree. So that is just what the data tells us. Now, what's interesting is that the university cost has gone up so high while the return on having a university degree has come down to the point where I assume in the next five or 10 years, unless universities change, those two numbers will not stay the same. And it will actually not make sense to get a university degree.

37:52I think if you can do it without debt and if you can do it as cheaply as possible, the data says it still makes the most sense to go to university. Here's what I don't agree with. Business school. Getting an MBA or a business school degree makes no fucking sense to me. And I have one. And I spent the money to go do it. And everybody says, well, one, you're going to learn. You don't learn how to run a business. You learn how to run a business by running a business or by working in a startup or working in a small business. then they say, well, it's not really the learning, it's the network. No, it's not.

38:23You're much better off being in a mastermind, being a professional organization than being in a university group with a bunch of people who also don't know exactly what they wanna do next. University is great for people who do not know what they wanna do next and they're going there in order to search for it or climb the corporate ladder. So I am anti-business school in a traditional sense and I am for now pro undergrad university, but as cheaply as possible as you can, unless you can get into the Oxford or Cambridge, Cambridge, which are door openers for life still. So I'm a little bit harder on the line of college than you.

39:03I agree with you, although now it's taking graduates a lot longer to get a job, nine months a year. So that's going up. In the UK, in a three-year degree, you'll be 46 ,000 in debt and you'll get a 26 ,000 a year in pounds job, which those numbers don't add up for me. I know any doctors, dentists, lawyers, etc. But of course, AI is probably going to make those less relevant. Here's one thing I would say, though, because I was listening to you about the kind of businesses that you're buying. And I see a great opportunity in buying all these traditional businesses where the owners clearly don't know how to market the business.

39:43You know, had the business for 12 years and they just get people given to them and they don't do any social media. They haven't got a media company like you. They're not very good at getting out there. So where I would defend universities, if you went there and got a marketing degree and got really good at marketing, you could just buy loads of businesses that are actually good functionally. They just shit at marketing and then inject good marketing in them. What do you think about that? Yeah, I agree with you. I think you really do not go to university to learn skills, actually. I think you go to university to get a bigger paycheck from a corporation, theoretically, and you go to university to allow you access to a level of job that will not still currently take non-university grads.

40:26If I wanted to learn marketing today, I would never go to university. Could you imagine learning at university YouTube virality or learning how to do SEO strategies that are like of the minute. You know, these universities, they teach you theory. They don't actually teach you practical application and making money today. And so I think you could go do it that way and it would make sense, but I would probably learn all that on the internet if I could. And you know what else is weird, Alex, that always bothers me? People really got a thing against online education businesses. We run one. I run a very large academy where we teach people to buy and sell businesses and to scale businesses.

41:08And we have been so programmed by the university system and by our governments to think that if we don't go through a traditional accredited university that costs us, what did you say, $46 ,000,$64 ,000 for a three-year degree, that then we're not really learning. I mean, what's fascinating to me is like, God, if you took somebody through an entrepreneurship and scaling group live asked them to do it over the course of the year with an online education program as opposed to went and got a liberal arts university first year degree in college, who's going to make more money immediately if they applied it?

41:49Well, if you're a doer, it's going to be the person who learned the technical or tactical skill. If you are like a permissioned receiver, aka I only want to go work for somebody else, maybe the university is better for you. But I think in the next 20 or 30 years, the university system will be completely upended by groups like mine. And it sounds like yours. Yeah. I mean, if you think about it, you can start by following all the really good marketers online for free. You can start modeling their most viral videos and tweaking it to how you can make it work in your niche. You could probably get a one-to-one call with some of them for, I know someone who does an eight-figure business in America.

42:32My friend's just got a consult with him for a day for$1 ,000. So he's paid$1 ,000 and he's got access to an eight. I mean, I charge more, but I think that's too cheap. But still, it's really easy and quick to get there. You've got your Main Street Millionaire book coming out. So your decades of corporate and business experience, a lot of that is going to be on a book we can read for a tenor or listen to on Audible. So what are people doing still going to university? I agree. And I think it'd be one thing if they taught you how to learn. That made sense to me back in the day. You know, when we went to university to figure out how do we take this universe of information that's all around us, and how do we get it into our brain?

43:17And how do we determine what's real and what's fake? And how do we become a sieve for only the best gold? That to me makes sense for a university. It's not necessarily what to do. It's how do I become a thinker? How do I become like a competent individual? But we no longer do that. Now we sit in a lecture hall where people project at us for a period of time and we call that school. And it hasn't really changed much at all. You know, there's a school here called Synthesis in Austin, and it's two hours of instruction a day. This is for, I don't know what you guys call like grade school for people, you know, who are 18 and younger.

43:56It's two hours of guided instruction per day, optimized by AI that tells you what you want to learn and what you need to learn. And if you follow the curriculum and you've learned the curriculum, you pass through that two-hour window and then you get to go explore your curiosities. So if you're like, all right, I actually got like calculus down. I've kind of handled this test. I've worked through it. I understand the problems. I'm going to do that for two hours a day. Now I'm going to move on to this next thing and I want to learn how to create an online profile. So now I'm going to spend the rest of the day messing around with that.

44:25The teacher could come over and help me. That is how we should learn. In our academy, I learned there's three things you need to buy a business. And this is from me being in private equity and running finance companies. If you really want to get good at it, how do the pros do it? How do the billionaires do it? Well, they have an investment committee. And the investment committee typically gets together once a week. It's a group of people, smartest minds from their firm, who beat up deals. So they're like, huh, this business, that business. No, I don't like this. That doesn't look right. So that's once a week.

44:55Then the second thing that you need is you need a deal group. You need a group of people who will come together and help you close a deal. So like an accountant, an attorney, a subject matter expert. And then the third thing you really need is you need a guidebook. You need to basically say, here's our investment thesis. That basically means like I buy businesses that are in Austin, Texas, that are less than $100 ,000 a year that are home services business. So you need like your thesis and then you need to follow the criteria from your due diligence questionnaire and how you analyze them. And when I like pulled that from how we do deals in private equity, that's how we structured our community and also how I structured the book so that people could learn how we used to learn.

45:41Like Harvard was all about case studies. Remember that? It was like we learned through the Socratic method and we learned through case studies. Well, now you can buy Harvard's case studies for like 49 bucks a case study and learn through them yourself as opposed to going and having to do$100 ,000 a year. Although that is one school in which the network is probably worth it. So let's say someone has got one year's experience in business. Should they continue the startup or should they buy businesses and why? When you start to do acquisitions, if you already own a business, it's after the business is profitable and sustainable and repeatable.

46:22So let's say you have a business right now, you're losing money, you haven't figured out your business model right yet, you don't have a team in place, don't buy a business, in my opinion. Do whatever you want to do, but I wouldn't buy a business, I guess. I want you to stabilize your business before you add complexity to it. Now, after you have product market fit, you have profitability, you have sustainability, just mathematically the fastest way to grow is through acquisitions there is not one billion dollar company that i have been able to find that has never done an acquisition if you want to play big you acquire multiple things at once as opposed to an individual client one by one and then if you only have one year of like you being in business meaning you're just getting out of college you got a year out of college i think you will never forget regret the learning you will make mistakes in the implementation.

47:13And so we always say there's no risk in the education, there's risk in the implementation. And so my belief is if you understand the language of money, it's easier for you to make more of it. And the language of money is really just the language of dealmaking. And so every business has the same core components, whether it is Tinder, or whether it is a library, or whether it is a landscaping company, they all have the same components. And you really just have to understand how that operates. And that's why I like learning dealmaking, because it teaches you how do you analyze a profit and loss statement?

47:48It teaches you how to determine if one business is better than the other. You're going to use that in every aspect of your career. So go learn about it. And then once you feel like you have some proficiency in your industry, then you do the acquisition. So I've bought a few businesses over the years, and I'd love your take on this, Cody, because I don't like to be sceptical we had a chat before we went live and you said you know we tend to be a bit more optimistic in America and I've always had mentors certainly when I started who are American and I try and be optimistic I am British and I've done I don't know I must have done a thousand interviews and I just think every candidate lies and I've bought a few businesses and every person that's trying to sell their business is lying to me they're covering up their losses they're covering up bad debt They're covering up this and that.

48:36And of course, they make out they're really honest. So am I just being skeptical? Or do all people who sell their business lie and you've got to figure out the truth? I believe in the Russian proverb, trust but verify. And so the whole game of analyzing a business is figuring out what is the truth. Because people lie many ways. They lie directly. They lie through omission. They lie through ineptitude. So a lot of times they might be lying to you and not even realize it. You know, they might be like, we're profitable. You're like, how do you think you're profitable? Because you actually like don't make money or didn't in this year, or, you know, you have this debt outstanding that you didn't realize.

49:16And so the game is really figuring out what the truth is and going in with exactly like you said, you want the opposite of rose colored glasses. In this world, you have to realize one thing. The seller always has an information advantage to you. And so when I'm doing a deal, that's how I start. I say, of course, like this business is amazing. Like you've built it for this long. It's been around for five or 10 years. Like congratulations, you have a very successful business. You've also, you've been very successful as an expert in this business, at which point they will say, thank you. Yes, I have been.

49:48Then I'll say, and obviously, given that you've been in this business for years and you're an expert in it, and you know the ins and outs of it, you know that I am always gonna be at a disadvantage of information versus you about your business? And they go, well, yeah, of course, but I got all these papers and I got this thing. Well, the thing about that information disadvantage is that the more we can decrease it, the more I can get comfortable with what I pay for your business, but all the risk is on me in the transaction. And because of that, we gotta really dig into what's going on here and do a couple of things to make sure that is a good trade for both of us.

50:25And so I think if you set it up right with them, you set up the knowledge that like, hey this is this is going to feel a little bit like a colonoscopy that's going back and forth with your business it's not going to feel that fun but the beautiful part about it is we find out together what the truth is and then we can structure a deal six ways from sideways to make sure you get everything you want and need out of it but it's going to be a lot of me asking questions because i simply am not an expert like you are on your business so i own real estate and people especially when they start they don't believe it when I say this but it's far easier to find the money than it is a good deal um certainly the longer you've been doing it is it the same do you find it the same in buying businesses what's easier to find the money or the deal you know you're a pro when you realize that money is not the issue and this took me so long to realize because I grew up broke and not having a lot of money and so I always thought that money was the issue.

51:24If you think that you don't have money, what you really don't have is knowledge. You do not understand yet how to get money from other people. That's okay. You can figure that out. That is totally figureoutable. But you're exactly right. The hardest thing to find is a deal. And also the hardest thing to have is the ability to structure a deal. Those two things are the most important. There's actually deals all around you right now. But I talk about it like in the book, you haven't turned on your reticulator activating system. You haven't turned on that part of your brain that notices everybody who drives the same car as you drive.

51:58And why do you notice that? Because you've told your brain this is important because you just bought the car and you've been obsessing about the car. And so now after you bought the car, you're like, oh my God, everybody in the UK drives a Jaguar. Not after this last commercial. Seriously. Prior to that, everybody drove a Jaguar. And oh my gosh, that's crazy. Do they all buy it at the same time? I didn't know. Your brain has just told you that it is important because you've been obsessing on it. Well, that's what happens with dealmaking. After you read the book, for instance, after you learn dealmaking, all of a sudden you see deals all around you.

52:30You're like, oh my God, they're all around. Next issue. I don't know how to structure them or talk to the seller. And then you get over that hurdle. But what I've tried to do is make the whole path to ownership easier. So I'm like, all right, if somebody wants to buy a business, I'm going to write a book so they have a step-by-step playbook. Then I'm going to do a more in-depth course in case they want to DIY, go through all of its deal, my tools, templates, et cetera. Then I'm going to create an academy so they can learn with other people and grow. And then finally, I was like, they're having a hard time finding deals.

53:00So I'm going to buy this marketplace called BizScout and I'm going to build out what will be like the Zillow or Redfin for small business acquisition and search. And so you nailed it. Those are the four main reasons why most people typically get scared about business buying because they don't know how to fix either the money, finding the business, structuring the deal, and getting around other people that are doing the same thing they are. What's your most brutal life lesson?

53:30You know, the most, I mentioned this briefly, but I was a journalist before I got into business. And I was traveling between really three cities, which was on the U.S.-Mexico border of Arizona and Mexico, and then Juarez and El Paso. And I was young. I was like in my 20s. And it was my senior year of college. I was part of an honors program where basically the last year of school, we went and we got this grant from the Howard Buffett Foundation to go and cover human trafficking along the U.S.-Mexico border. and it's come up a lot recently with me because of everything we have happening in the U.S.

54:16right now but I had never seen violence firsthand before like that period when I was down there there were 10 ,000 people murdered in Juarez over the three-year span of which I was there for for a period you know there were daily killings of women you know brutally ripped and mutilated and it was our job to cover those stories the Sinaloan and the Sonoran cartel were in a drug war. And so mass violence and brutality against the two of them with atrocities that we covered happening weekly. And I still remember what it looks like to see a mother looking at a wall covered with posters of her young child that she can't find.

55:00There were these pink pamphlets and the sounds, you know, that a mother would make when they did find that young woman. And that changed my mind completely on money and made me realize that the real difference between me and, you know, those women that went missing or were brutalized in Juarez was my last name was Sanchez, similar to theirs. But it was that I had different socioeconomics. You know, I was middle class-ish in the US and they weren't. And I will never forget that because it's when I realized that money really is freedom and it is also protection. And that changed me forever in the way that I went after building a world that I think has more of that for everybody.

55:47What's the biggest risk you've ever taken? You know, I think your biggest risk you ever take will not be an action taken, but a human chosen. and mine was choosing my husband. You know, you get one real partnership through life that matters just about more than anything. And that is the person that you choose to commit your life with. And I wish somebody would have told me when I was younger that it could actually be really incredible. And that if you chose wisely and you were selective and you were really focused on bettering yourself, that you could be with another human who made your life more complete.

56:20And when you have that, the sort of opposite to who you are, it's easier to achieve bigger things. I really think, you know, my girlfriend, uh, Shana, who, who is single, she'll often say that to remind me, she'll say, you know, you know, you can go doing these, these big things because you have your husband there to ground you and you know, he's got your back and everything that you do. And she's right. And so I wish I would have known that when I was younger, I would have prioritized finding him sooner. Although we've known each other since we were 11. Yeah. You can't start much younger than that.

56:49That'd be illegal. even here in texas that's elite what's the most disruptive thing anyone's ever said or done to you the first time i got i got stolen from uh by a friend really sticks with me you know i were um you know it was a business and uh we went into business together i funded this business for a person that i really thought we were close and i thought we were buddies and you know whether by them not being competent enough or them choosing to, they ended up stealing a lot of money from the company and very oddly not ever admitting it, you know, instead sort of acting like we had done it.

57:30And it was at that moment I realized that like humans can rationalize anything and that the only thing you should be sure of in business is a legally binding contract and that you have to be very careful who you partner with because, you know, not everybody operates with the same moral compass as you do. And so that was a really important lesson for me to learn early on. And it was expensive then, but it could have been much more expensive now. So I'm always grateful for those who wrong me because typically there is a learning there. We talk about that this is in the Bible, right? This is Jordan Peterson talks about this often, but this idea of like, you can learn much more from an enemy.

58:12Sun Tzu talks about, you can learn much more from your shadow self than you can from your winnings. What's the best advice you ever remember receiving? It was probably from my father. And the advice was that you don't have to be smarter than anybody else. You don't have to be richer than anybody else. You just have to outwork them. And I know that's not that popular to say these days, but he always would say when somebody would say to him, well, you better watch out once Cody gets older, you know, boys. And he was like, they better watch out for her. and he just instilled in me this idea that, hey, if you're willing to do the unreasonably long hours, you could probably achieve just about anything you want and that was really lucky because now the research tells us like Angela Duckworth, her study on grit, that if you tell your kid that they are smart and they are brilliant, that you actually put them at a disservice as opposed to if you tell them, we work hard, we figure it out, You're the type of person that keeps going.

59:17And I think, you know, I got lucky that I had parents that always said, well, I don't know if you're smart, but I know you work hard. And that advice was exactly what I needed. And what's the worst advice you ever remember receiving? The worst advice is typically from someone who hasn't actually achieved the thing they're giving you advice about. And so, you know, I can remember many instances where, you know, you realize that it's much easier for somebody to tell you why something won't work than to help inspire you to believe that it can. And, you know, there's a real cost to negativity. And so that holding me back, not moving soon enough, I think was a byproduct of a lot of people that said, that's not going to be possible.

1:00:01That's not possible for you. Oh, the person that got there, they didn't really get there. You don't know the full story. All of these negative people are costing you money every single day. And so I cut those negative people out of my life relentlessly because it's too easy to say that you can't. And I always loved the line. It's actually the first line in our contrarian creed, which is our 13 core values. And it is that those who say it's impossible should get out of the way of those of us doing it. Penultimate question. What's the most extreme change you've seen in business now from when you started?

1:00:42Well, for the first time ever, we've had more businesses start in 2020 till today than in the previous 10-year period before that. So we've had this massive amount of businesses created, started, and yet we have the smallest percentage of businesses ever become profitable. And so it's a good reminder that it is very easy to start a business. It is not so easy to make money in a business. And that is a new phenomenon since 2020. So this show, as you can see, is called Disruptors. What does the word disruptive mean to you? It means you do the rarest of things. You're a builder in a world of consumers.

1:01:23And I think there's nothing more disruptive than betting on yourself. And I hope more humans do that. Amen. And where are you most active online? I mean, you're everywhere and you've got millions of followers, but what couple of channels do you think people should follow you on the most? I think they're going to want to follow along on YouTube. We're putting a ton of time and effort into YouTube and you're going to see it totally transform over the next three and six months. So I would follow along on YouTube and then anywhere else on the internet where you follow people from Instagram to Twitter to beyond.

1:01:54And if they just search your name, Cody Sanchez, they'll find all your channels. That's right. You can't escape me on the internet. You actually can't. You are everywhere. You're like, I wish I could mute buttons. Well, look, Cody, this has been a great pleasure. Thank you for taking your time. And I hope to see you on your UK tour. Thank you so much for having me. Right now we have a banking crisis, a potential global recession. If you'd like to learn how to cash in on the crash and not just survive, but thrive in challenging times, I invite you to join us at the Moneymaker Summit live. The link is robmore.live forward slash money.

1:02:33For a very small upgrade fee, you can get special VIP tickets where you meet me personally. You'll get your book signed. There's VIP dinner with six multimillionaires and bonus money mindset sessions, as well as the special three days on getting your tax bill down, your income streams up, my eight stages of building wealth, my formula for riches, and much more content at robmore.live forward slash money. The agenda, the details, the dates, and the speakers are all at the link robmore.live forward slash money.

1:03:19Thank you.