How Amazon Employs Startup Thinking to Keep Swift and Centered

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0:35The versatile Equinox tackles your entire day. The spacious Traverse fits your crew and your whole weekend. And tracks bring style with value you can count on. All infused with tech that has your back. So your drive always hits the right chord. Chevrolet. Together, let's drive. You've said that you want Amazon to operate like a startup, like a very large startup. And a lot of CEOs say that. And I'm interested, you know, how do you try to make that happen? You're an enormous company with a lot going on. How do you try to make that work? When we talk about operating like the world's largest startup, we think about a few things.

1:15Whatever we build, whatever we spend resource on, we have to make sure we're solving a real customer problem. Technology companies in particular fall in love with the technology, but they get to the end and they haven't really solved anything remarkable. And so you have to be – startups are missionary about trying to solve problems for customers. And that's what we've got to make sure we've spent our time on. And then we need a lot of builders, disproportionately so, people that like to invent, people that like to dissect a customer experience and figure out what's wrong with it, even if it's pretty good, and then rebuild it.

1:47And then, you know, you need owners if you're going to be a startup. You need people to think about what would I do if this were my money? What would I do if I owned all the resources? You need people who really feel accountable. It's part of what our effort in trying to flatten our organizations is about is we want the people doing the work to think like owners. And then you really need speed. Speed disproportionately matters in every business at every time. Speed is a leadership decision. You can decide you want to move fast, but you have to kind of figure out what's slowing you down and knock all those barriers out.

2:20And you got to get the whole organization aligned that you are going to move really fast, even if you make mistakes. Hi, Ryan Reynolds here for Mint Mobile. Are you looking for a beach read this summer? May I suggest your big wireless bill? It's got suspense, mystery, a slightly flat emotional arc and a shocking twist where you realize you've been overpaying the entire time. Fortunately, though, Mint's story is better. Every plan,$15 a month, even unlimited. That's it. Happy ending. Zero tears. Give it a try at mintmobile.com slash switch. Upfront payment of$45 for three months,$90 for six months, or$180 for 12-month plan required.

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