How Chinese Businesses Expand Personalization via AI

0:02Chevy is called the heartbeat of America for a reason. with SUVs made to move with your rhythm. The versatile Equinox tackles your entire day. The spacious Traverse fits your crew and your whole weekend. And Trax brings style with value you can count on. All infused with tech that has your back. So your drive always hits the right chord. Chevrolet. Together let's drive. This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome? That's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks.

0:45Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required compatibility and availability varies 18+. Are the Chinese better at, let's call it, hyper-personalization with AI? Are they more advanced or more focused on that than Western counterparts? So what the Chinese are better at is industry-specific hyper-personalization. Are the Chinese better at hyper-personalizing in healthcare? My answer to that would be probably yes. Are the Chinese better at hyper-personalizing in B2B marketing? My answer to that would probably be yes.

1:20So I had a conversation with Chris Tang, who's the CMO of Alibaba. And what he said is what they're using their AI for is to allow the vendors on Alibaba. So they've got a couple of hundred million vendors on Alibaba, which is basically the most dominant B2B vending site essentially in Asia. If I'm a vendor and I'm selling 50 different types of mugs to buyers, to retailers all over the world, I will never have the resources to do the marketing materials, to do all the kinds of pictures and descriptions, et cetera, for all the 50 types of mugs that I'm selling, I'd probably go to an agency and have it made for the five best-selling mugs that I have on my portfolio.

2:03What I can now do is I can use Alibaba's AI to create marketing material, images, descriptions, et cetera, for the remaining 45. And now all of a sudden, I have this scaled up, amazing personalization, which still yesterday was simply not doable. Hey, it's Ryan Reynolds here from Mint Mobile. Now, I was looking for fun ways to tell you that Mint's offer of unlimited premium wireless for$15 a month is back. So I thought it would be fun if we made$15 bills. But it turns out that's very illegal. So there goes my big idea for the commercial. Give it a try at mintmobile.com slash switch. Upfront payment of$45 for three months,$90 for six months, or$180 for 12-month plan required.

2:48$15 per month equivalent. Taxes and fees extra. Initial plan term only greater than 50 gigabytes may slow when network is busy. See terms. Athletic Brewing Company crafts award-winning non-alcoholic beers for those who want to be part of every round. With over 185 flavor awards, they're exceptional NA beers that fit your lifestyle and any social occasion. Summer's full of good times, and athletic fits right in. Go to athleticbrewing.com to have brews delivered to your door, or find them at a bar, restaurant, or store near you. Near beer. Athletic Brewing Company. Fit for all times. a burst pipe a dead water heater the ac calling it quits who do you call home serve is an easy way to handle unexpected home repairs with plans covering stuff basic homeowner's insurance usually won't instead of scrambling for a contractor you make one call to get the repair process started join the millions of customers who trust home serve right now go to homeserve.com slash podcast for 50 % less your first year.

3:48That's homeserve.com slash podcast. Savings compared to renewal price void in Florida.