How Creativity Is Shattered in Silicon Valley

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0:55Telle Whitney:You talk in the book about how all of these six C's need to be approached sort of at the organizational systemic level. So what are some big systems within organizations that you think leaders should target first for change? I think that creativity is first and foremost what it's all about. And if you look at how many organizations have approached their creative process, it's often, and this is borne out by some studies, command and control. Everybody sets up ahead of time their goals. This is exactly what we want to do for this next year. And they tell everybody what to do. That kind of culture is not going to surface really key ideas that some of your staff will have.

1:46I would tell you that most companies do not do this very well. They come in with preconceived ideas about what creativity looks like.

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