How Taylor Swift Deals With Criticism

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0:56Kevin Evers:So you mentioned that she is a woman in a male-dominated industry. How do you think that that's changed the way both she's perceived and then also the way she has operated and navigated in that environment? It's had a big impact on how she's perceived. Taylor's career follows a modified version of Newton's third law. For every positive reaction, there's an equal or greater negative reaction. and we saw this from the very early days of her career. Now traditionally artists who have predominantly female fan bases aren't taken that seriously. You can even go back to the Beatles. That term Beatlemania, think about it, mania.

1:36There's this idea that female fans are more driven by emotion and they're not driven by logic. We can go back to 2009 when Kanye West rushed the stage at the VMAs and took her microphone and said, I'm gonna let you finish but Beyonce has had the greatest video of all time and what he was saying is you don't deserve to be here you're not talented enough and Swift was heavily criticized throughout her career that her voice wasn't good enough that she had a princess fixation that her lyrics were twee but I think what's really important about Taylor is that she has turned these moments into opportunities for empowerment for her and her fans that even when she's faced these controversies and these harsh criticisms she's doubled and tripled down on what she does best.

2:17And she did this after the Kanye controversy with her third album. She said, if you're going to criticize me, I'm going to write this album all by myself. I'm not going to use co-writers. And then she used that as a big selling point for the album. That was a big part of the promotional campaign. And she finds ways to improve and grow based on those criticisms, but also grow closer to her fans in the process.