In short
How to negotiate a beginning salary after receiving an offer, including mindset, research, total compensation, geography, and when to walk away.
Guest
Dr. Tiffany Jonna, author, speaker, and founder of TMI Consulting, a diversity and inclusion management consulting firm.
Key claims
People can lose “tens of thousands” by not negotiating; employees should recognize they’re a “unique asset,” not an interchangeable cog; job range transparency and corporate profit incentives make asking critical; negotiation should be based on total compensation (time off, flexible/hybrid work, benefits) and a known “floor” tied to living costs; ask for a number or range strategically; if the offer can’t meet your needs, walking away increases leverage and reputation.
Notable examples
California vs Virginia salary indexing for remote work; using Glassdoor/PayScale/Department of Labor context; email/phone negotiation based on comfort; requesting “$75,000” and discussing the package.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Importance of Salary Negotiation
0:00 to 0:30
Understand the steps leading up to a job offer and the need to negotiate.
“When you need to build up your team to handle the growing chaos at work, use Indeed Sponsored jobs.”
The Importance of Salary Negotiation
0:33 to 1:35
Understand the steps leading up to a job offer and the need to negotiate.
“It's weeknight dinners, sitting around the table, everyone talking all at once.”
Introducing Dr. Tiffany Jonna
1:35 to 2:05
Meet Dr. Tiffany Jonna, an expert on salary negotiation and inclusion.
“People will absolutely pay you$10 ,000,$20 ,000,$30 ,000 a year less just because you didn't ask.”
Navigating the New Negotiation Landscape
2:05 to 3:00
Explore how employee power dynamics have shifted in recent years.
“It really sets the bar for your raises and bonuses in the future, and it will even impact what others will make in a similar role to yours.”
Recognizing Your Value
3:00 to 3:38
Learn how to acknowledge your worth in the negotiation process.
“It is worth holding out to be treated well, to be respected, and to be appreciated for what you're bringing to the table.”
Preparing for Salary Discussions
3:38 to 5:00
Discover the importance of research and understanding your market value.
“every job because literally, especially if you're working for a for-profit corporation, the corporate imperative is to maximize shareholder value.”
Preparing for Salary Discussions
5:34 to 6:00
Discover the importance of research and understanding your market value.
“It's weeknight dinners, sitting around the table, everyone talking all at once.”
Understanding Total Compensation
6:00 to 6:40
Learn to consider the full range of benefits in salary negotiations.
“But what is most effective is talking about salary with your friends, your mentors, your teachers, anyone who might know.”
Know Your Financial Floor
6:40 to 7:59
Understand the importance of knowing your living costs when negotiating.
“Would you be willing to take less money for more time off or for a flexible or hybrid work schedule?”
Setting Salary Expectations
7:59 to 8:46
Discuss whether to propose a salary number or a range during negotiations.
“Rent, groceries, student loans, your wellbeing.”
Show all 13 chapters
Negotiation Mediums
8:46 to 9:20
Find out the best platforms for conducting salary negotiations.
“So do I give a salary number or a range?”
Building Your Case and Walking Away
9:20 to 13:20
Learn the importance of being assertive and willing to walk away in negotiations.
“So you can't always control that because you don't always get to have every level of access.”
Recap of Key Negotiation Strategies
13:20 to 13:58
Review essential tips for successful salary negotiations.
“Know your floor for how much you need to make.”
Transcript
Automatic transcript. May contain errors.0:00When you need to build up your team to handle the growing chaos at work, use Indeed Sponsored jobs.
0:30This episode is brought to you by Palmolive. Family time isn't just the big moments. It's weeknight dinners, sitting around the table, everyone talking all at once. So when the plates are empty and the sink is full, use Palmolive Ultra. Palmolive's most powerful formula removes up to 99.9 % of grease, leaving your dishes sparkling clean. And the new convenient pump makes cleaning even easier, so you can spend less time tackling dishes and more time together. Shop now at palmolive.com. So you find a job to apply for, you do the application, you actually get an interview, you do the interview, you follow up after the interview, and then you actually get an offer.
1:12You did it. But before you say, yes, please, I'll take it, let this job fund be over, please, this process has gone on so long. There's one more thing, and it's pretty important.
1:34I've never negotiated a salary before. I don't want to do this video. Why am I doing this video? People will absolutely pay you$10 ,000,$20 ,000,$30 ,000 a year less just because you didn't ask. Fine. Fine. That's Dr. Tiffany Jonna. They're an author, speaker, and founder of TMI Consulting, a diversity and inclusion management consulting firm. Negotiating your salary is super crucial, especially early in your career. It really sets the bar for your raises and bonuses in the future, and it will even impact what others will make in a similar role to yours.
2:24What has changed regarding the negotiation dynamic? Like there definitely seems to be kind of this like different power in the labor force than ever before. Employees are driving this change. We are now standing up after being put on the front line of a global pandemic and being shown that corporations are literally willing to kill us for their profit, we're saying no mas, por favor, right? We're done. We're absolutely done. Everyone who's negotiating needs to be able to stand in that power and recognize, no, I'm not an interchangeable cog in a machine. I am a unique asset. It is worth holding out to be treated well, to be respected, and to be appreciated for what you're bringing to the table.
3:09So the change is real. If you don't win here, you'll win over there. Look, I've never negotiated a salary myself. I know that this is really, really hard, but let's get into it. I'm inspired. I'm excited to learn how to do this, but I'm also kind of interested. How much have I lost by never negotiating? I don't think that you can generalize it, but I would definitely say tens of thousands of dollars. It's like, I love this new movement towards everybody advertising the job range for every every job because literally, especially if you're working for a for-profit corporation, the corporate imperative is to maximize shareholder value.
3:51And that means the less I can pay you, the more the shareholders get. So let's talk about nerves. How do I get outside of my head when I'm feeling super nervous about this and feeling like I kind of don't really deserve anything more than they're offering? if you're doubting yourself before you even you know start with the negotiation or start with the interview there's something that you're not believing in in you like you're feeling like you are inadequate you're feeling that you're insufficient you're feeling that you're not bringing it up to the table so the first thing to do is recognize uh excuse me you are amazing you wouldn't even be pursuing this if you didn't have something in the bag that made you qualified that made you amazing.
4:37So understand that what you're bringing to the table is not only experience and not only passion for what you do, but you're also bringing you. Then you'll have a little bit of power when you walk in there, a little swagger. This is an obvious one, but don't just pull numbers out of thin air. Do your research, go on sites like Glassdoor, PayScale, Depart... When you need to build up your team to handle the growing chaos at work, Use Indeed Sponsored Jobs. It gives your job post the boost it needs to be seen and helps reach people with the right skills, certifications, and more. Spend less time searching and more time actually interviewing candidates who check all your boxes.
5:17Listeners of this show will get a$75 sponsored job credit at Indeed.com slash podcast. That's Indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed Sponsored Jobs. This episode is brought to you by Palmolive. Family time isn't just the big moments. It's weeknight dinners, sitting around the table, everyone talking all at once. So when the plates are empty and the sink is full, use Palmolive Ultra. Palmolive's most powerful formula removes up to 99.9 % of grease, leaving your dishes sparkling clean. And the new convenient pump makes cleaning even easier, so you can spend less time tackling dishes and more time together.
5:57Shop now at palmolive.com. Department of Labor, you've heard of them before. But what is most effective is talking about salary with your friends, your mentors, your teachers, anyone who might know. Go and get some context for what the going rate for a job like yours is. What you're looking for is the total compensation package, and that is your time off, your flexible time, you know, all the various benefits that are. So they need to articulate very clearly what those benefits are for you. If you don't know all of the benefits that are being offered, you can ask and you should ask. That background information is really, really helpful.
6:37The money is crucial, but think holistically. Would you be willing to take less money for more time off or for a flexible or hybrid work schedule? Be thoughtful, but also creative.
6:52if you're living in you know virginia but your company's in california should you be asking for a california salary or virginia salary or just a salary that reflects your personal value so that that's a that's a great one i you would you need to index for the higher value honestly right if it's a california company then a california company can afford to pay california prices and if they try to pay you Virginia prices in California, they're cheating you. Don't ever put yourself in a situation where you give someone permission to shortchange you. California company, you pay California wages. You ask for California wages.
7:28That you get to benefit from living in a virtual society. Like you don't have to get shortchanged for that. The flip side is a little bit harder, right? I have Virginia companies that are hiring people all around. I would love to be able to pay Virginia rates but if my people are coming from California, I want them to actually be able to do well. So the onus is on me to be profitable enough to be able to afford the best talent. Know your floor. Figure out how much it's going to cost for you to just live. Throw the list up on the screen. Rent, groceries, student loans, your wellbeing. Make sure you're gonna get more than that amount.
8:08Don't rely on promotions, raises, bonuses. your starting salary is going to calibrate all of those other numbers. So if you start too low, it's going to be a lot harder to raise that number. I've always been told that going into negotiations, I should always ask for like a lot more than I want. So say that I actually want like a salary of$60 ,000. How much more should I be asking for? So that's where you have to know the landscape. If it's absurd to ask for$80 ,000 based on industry experience and geographic regions, then you're going to get yourself kicked out of the running because you don't know the industry.
8:46So do I give a salary number or a range? You go in with a number, I feel like, then I'm putting you on the defensive to tell me why you don't think I'm worth enough because I'm prepared to tell you why I'm worth that. Now, I know a lot of people do go in with range. If you have a bigger flexibility in terms of like your floor, right? But I wouldn't put my actual floor anywhere near the bottom of that range. Where should it take place for me to have the best leverage? Is it over the phone, over email? Is it something that should happen in person? Where do you think is the best place for that to happen?
9:21So you can't always control that because you don't always get to have every level of access. So it just depends on the situation. Try to move towards a platform where you feel empowered, right? So if you are a mistress of the written word and you know that your command of language and your ability to formulate your thoughts is best when you can sit back, compose, sit on it, hit send and go, then I would do it there. If you feel like I want it to be personal, but sitting in front of them, I'm going to sweat in my armpits and it's going to be terrible. Then you can ask for a phone call and you can do it that way.
9:57Say it's an email. How do I respond? When you need to build up your team to handle the growing chaos at work, use Indeed Sponsored Jobs. It gives your job post the boost it needs to be seen and helps reach people with the right skills, certifications, and more. Spend less time searching and more time actually interviewing candidates who check all your boxes. Listeners of this show will get a $75 sponsored job credit at Indeed.com slash podcast. That's Indeed.com slash podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed sponsored jobs. This episode is brought to you by Palmolive.
10:33Family time isn't just the big moments. It's weeknight dinners, sitting around the table, everyone talking all at once. So when the plates are empty and the sink is full, use Palmolive Ultra. Palmolive's most powerful formula removes up to 99.9 % of grease, leaving your dishes sparkling clean. And the new convenient pump makes cleaning even easier, so you can spend less time tackling dishes and more time together. Shop now at palmolive.com. Is it just like, well, you know, 75 is what I asked for. I can't really budge on that? Or is that where I start to build the case? You would say, thank you so much for the offer.
11:11I was really looking for$75 ,000. Can we discuss the total compensation package? That shouldn't be a long email. Shouldn't be a lot of stuff there. But what you're saying is, all right, I said this, you're saying this. There's a lot in between those things, including how I get to work, where I get to work, how much time I have off. But what do I say? this is not the time to be shy this is when you're in your introvert is not your best friend right you've got to bring you got to bring those big guns out and say okay oh my gosh so you're you know you're looking for somebody with you know positive energy who's you know got the right number of years experience like I've got that and then you reiterate it to them you say this this is really exciting because exactly the kind of thing I was looking for I know that I can do this because here are the ways that I feel these things and then look for their concerns look for the things that they are afraid of.
12:03Look for any reasons that you could see them justifying paying you less. Say, you know, I've done a fair amount of research and, you know, and I understand based on the people that I've talked to in the research that I've done that this role commands, you know, anywhere from 60 to 90 ,000. Every negotiation expert will tell you this and it's a tough one. Like, I cannot even picture myself ever doing this. But if it gets to the point where you're not getting what you want, you have to be willing to walk away. You actually have more power when you walk away, right? When you're the person who was the best candidate, who they were willing to go back and forth and back and forth and back and forth with.
12:44And you finally said, you know what? Thank you all for trying, but this is not going to be what I need. They're going to remember you. You're going to build a reputation in the industry as the one who didn't compromise their standards. And then you're going to go and get an amazing job somewhere else. And that's the thing that we think that there's scarcity, so much scarcity, because we're scared not to have the job. And you can always find a company that's willing to value you. And that's what I see it as at the end of the day. Do you value me and my presence and my experience and what I bring to the table?
13:15If you feel like these people don't value what you bring, I don't care how much money they give you. You shouldn't go. All right, let's recap. Don't let nerves get the better of you. Do the research. Know your floor for how much you need to make. Remember the whole compensation package. The negotiation will most likely not be in person, but if you want to take the negotiation to your strongest medium, go for it. Phone, email, whatever you feel most comfortable. Bring positivity and research to back up your salary ask. If you can't come to an agreement, always be ready to walk. Fall is the perfect time to refresh and reorganize your space.
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From the publisher
How to Negotiate Your Starting Salary
25 Jan 2024
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Your starting salary calibrates all your future raises and bonuses. So don't just accept the first offer.
Produced by Andy Robinson, Kelsey Alpaio
Video by Andy Robinson and Elainy Mata
Editing by Andy Robinson
Animation and Design by Alex Belser and Karen Player
00:00 Let's learn about salary negotiation
01:25 The labor market today
02:14 How much have I lost?
02:55 Don't let nerves hold you back
03:51 Do your research (and talk about salary!)
04:15 Consider the whole compensation package
04:52 How does your location factor into your salary?
05:53 Know your financial floor
07:12 Email? Or over the phone? Or in person?
08:08 What do I do if they offer me less?
08:43 What language do I use?
09:19 Be ready to walk away
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