Let's Test Your Visual Perception

1 Jul 2026 · 3 min · 2 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

A short “visual perception” experiment using images (two pennies, then the Apple logo) to test whether listeners can identify the correct design within 10 seconds. The episode explains how humans can have strong visual memory but also experience attentional saturation, causing some details to be subconsciously dropped. It contrasts selective remembering (efficient, focusing on what’s critical) with interference (remembering trivial details while forgetting important ones, like where car keys are).

Key claims

people don’t store everything they see; attention determines what’s retained; understanding your mind helps prioritize information.

Notable examples

pennies with the “right design,” Apple logo test, car keys vs trivial conversation.

Guests

none mentioned.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

Visual Perception Experiment

0:30 to 0:46

Participate in an experiment testing your visual memory and perception.

“So when your mind won't switch off, you've got something that can help.”

Visual Perception Experiment

0:50 to 2:11

Participate in an experiment testing your visual memory and perception.

“I'm going to put an image of two pennies up on the screen, and I want you to tell me which one has the right design.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:28This episode is brought to you by Google Chrome. back support is made with a blend of melatonin and L-theanine for both kiddos and grown-ups. So when your mind won't switch off, you've got something that can help. Erasing thoughts and restless nights won't stand a chance. Find Oli Sleep Solutions for the whole family at Oli.com. That's O-L-L-Y dot com. Okay, we are going to do an experiment. I'm going to put an image of two pennies up on the screen, and I want you to tell me which one has the right design. You'll have 10 seconds to guess.

1:12Let's try one more time using the Apple logo. Can you tell which one is correct?

1:29If you didn't guess correctly, don't feel bad. Research shows that we as humans actually have a really good memory for visual information, but we also deal with attentional saturation. It would be overwhelming to mentally record every single thing we look at. So subconsciously, we let some things fall away. Some researchers even believe that people who are good at selective remembering can be super efficient because they can hone in on what's critical and forget the rest. Whereas someone who remembers everything might deal with something called interference. They might remember a trivial conversation, but forget where they put their car keys.

2:05Either way, once you have a better understanding of how your unique mind works, you can better prioritize what information you want to keep top of mind.

From the publisher

Let's Test Your Visual Memory

20 Nov 2024

---

A famous experiment on the topic of visual memory found that few people can correctly recall the placement of features on a penny. Can you?

Read the full article here: https://s.hbr.org/40XaKp8

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​

​
Learn more about your ad choices. Visit megaphone.fm/adchoices

More from Harvard Business Review

All 539 episodes
Let's Test Your Visual PerceptionHarvard Business Review · 3 min
Listen in VO