Tech at Work: The Tomorrow of Spatial Computing

0:28This episode is brought to you by Google Chrome. of America for a reason. With SUVs made to move with your rhythm. The versatile Equinox tackles your entire day. The spacious Traverse fits your crew and your whole weekend. And tracks bring style with value you can count on. All infused with tech that has your back. So your drive always hits the right chord. Chevrolet. Together let's drive. From Snapchat face filters to virtual reality headsets, AR and VR have been around for a while. But these technologies aren't just for fun. More recently, companies have been exploring how AR and VR can be used to let consumers try their products virtually.

1:10Think of the Warby Parker app, which allows you to try on glasses virtually through the screen. Or furniture companies that allow you to render images of items in your home. At the same time, the cost of implementing this kind of experience can be pretty high. So for retailers, is it worth it? Srini Basredi, a visiting professor at Northwestern University's Kellogg School of Management, gives us his take. Now, the consumers are using or testing on buying shades which are unusual. For example, typically you would not see a woman buying a green lipstick or a green shade or a blue shade. So people are willing to experiment because they can see clearly what it looks like on their lips.

1:49And so they're trying that out. And they're also willing to spend on brands which are a little bit more expensive so that normally they would not have done, right? Because now they're able to learn from the experience what it looks like. The big takeaway? Trying before buying used to be a thing of the past. But trying virtually before buying without ever having to leave your home might just be the new normal. If you're interested in learning more, listen to the latest episode of Tech at Work wherever you get your podcasts. Queen Carvania stood haloed by the morning sun. An army hung on her every word.

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