In short
Using “wrong thinking on purpose” to solve problems, framed as starting with the worst imaginable idea and then flipping it into something useful.
Guest backgrounds
Ayesha Bissell, designer and author, discusses the counterintuitive method of intentionally generating bad ideas to unlock new perspectives.
Key claims
Humbling “as-if” scenarios shift experts into a beginner mindset, enabling better questions and listening; reversing harmful ideas can produce positive outcomes; deliberate failure and structured “no tech” periods reduce fear and improve learning and communication.
Notable examples
swapping jobs with a junior intern; replacing rumor-spreading with spreading good rumors; intentionally failing repeatedly in a “mistake lab”; holding a no-technology day to encourage face-to-face interaction and meditation.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOTransforming Bad Ideas into Innovations
0:34 to 0:51
Explore how embracing the worst ideas can lead to innovative solutions.
“It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks.”
Transforming Bad Ideas into Innovations
0:58 to 3:28
Explore how embracing the worst ideas can lead to innovative solutions.
“Think of a challenge you're facing at work.”
Transcript
Automatic transcript. May contain errors.0:02Chevy is called the heartbeat of America for a reason. with SUVs made to move with your rhythm. The versatile Equinox tackles your entire day. The spacious Traverse fits your crew and your whole weekend. And tracks bring style with value you can count on. All infused with tech that has your back. So your drive always hits the right chord. Chevrolet. Together let's drive. This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome? That's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks.
0:45Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required, compatibility and availability varies 18+.
0:58Think of a challenge you're facing at work. Now what is the worst possible solution you can dream up? Really, what is a truly terrible way to address this? What could get you laughed at or even fired? Got a bad idea? Good. This might just be the best idea you've ever had. According to designer and author Ayesha Bissell, her concept of wrong thinking on purpose may seem counterintuitive, but it's a useful tool in the challenge to solve problems in new ways. Here's a central example how Bissell pivots a dreadful idea into a brilliant one. Switch jobs with, say, a junior staffer or intern. It may sound silly, but this humbling as-if scenario can put you into an inquisitive beginner's mindset and give you newfound permission to ask, listen, and learn things that an expert would assume they already knew.
1:52Likewise, while you're playing the role of novice, your junior employees are trying your job on for size. They are now empowered with fresh agency to search, experiment, and possibly discover new directions altogether without the expected hierarchy blocking the way. How about this horrible notion? Spread rumors about your colleagues. If you flip the idea on its head to spreading good rumors instead of negative gossip, it could be an inspiring way to collectively celebrate their strengths. Maybe try failing, intentionally, and repeatedly. Sounds like a nightmare until you pivot it to a deliberate mistake lab dedicated to celebrating and learning from failure.
2:38Not only could this be a great tool to get over your fear of failure, but it can reinforce that we learn constantly by turning bad ideas into great ones. Banning technology at work sounds counterproductive and pretty impossible, but having a no technology day once in a while could remind everyone of the importance of face-to-face conversations, walking meetings, even meditation without interruptions from email and social media. Go ahead. Give yourself permission to have an awful idea. The very best one might just emerge along the way.
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From the publisher
The Explainer: Solving Problems by Starting with the Worst Idea Possible
11 Jun 2019
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Sometimes wrong thinking can lead to the right answer.
There are many creative tools a designer uses to think differently, but none is more counter-intuitive than “wrong thinking,” also called reverse thinking. Wrong thinking is when you intentionally think of the worst idea possible — the exact opposite of the accepted or logical solution, ideas that can get you laughed at or even fired — and work back from those to find new ways of solving old problems.
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