The Intellect Behind Taylor Swift's Longevity

0:28This episode is brought to you by Google Chrome. What are some of the key business applicable lessons that really stood out to you, just sort of high level? The first one is her fan obsession. She reminds me of Jeff Bezos. Jeff Bezos, in a very famous shareholder letter, and I'm going to paraphrase here, said, Our customers are delightfully dissatisfied. They may tell us that they love our services and that we're doing a great job, but deep down, our customers always want more. and it's our job to delight them and to use their dissatisfaction to drive innovation. And I think that fits Taylor to a T.

1:04She understands that superstars aren't self-made. They're created by fans. So she goes above and beyond for her fans. She has sent her fans Christmas presents. She has invited fans into her home for listening parties. And we saw this at the Aeros tour. She could have played two hours, two and a half hours. I think her fans would have been happy. but she plays three and a half hours. Her set list spans 40 songs. She devotes a mini set to every album in her career except her debut. That's going above and beyond. So talk about how she figures out what her fans want next. I think she has an innate sense of what they want, but she's also a lurker.

1:47She's online all the time, and she's our first extremely online superstar. She's used social media to great effect throughout her career, but she's always lurking in those message boards. she's always lurking on TikTok trying to understand what her fans want and trying to find new ways to delight them based on what they're saying on social media