In short
How the CFO role is shifting from managing the bottom line to shaping technology-driven innovation that aligns with company strategy and culture.
Guests
Harmut Singh, CFO at Levi Strauss & Company; Harvard Business School professor Mahir Desai.
Key claims
CEOs often get drawn to “shiny” technology investments that may not fit core strategy. The CFO must encourage innovation while ensuring it matches strategy and culture, and must support experimentation so the company learns before making major bets.
Notable examples
Singh describes the pattern of misaligned tech investments; the episode emphasizes CFOs overseeing adoption of innovation and technology, not just financial outcomes.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOThe Evolving Role of the CFO
0:04 to 0:27
Understand how the CFO's responsibilities are changing with technology and innovation.
“It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks.”
The Evolving Role of the CFO
0:56 to 1:52
Understand how the CFO's responsibilities are changing with technology and innovation.
“Long gone are the days where the CFO was simply responsible for the bottom line.”
Insights from Industry Leaders
1:52 to 2:04
Hear insights from CFO Harmut Singh and HBS professor Mahir Desai on the CFO's role.
“Subscribe to HBR Executive to learn more.”
Transcript
Automatic transcript. May contain errors.0:01Mihir Desai:This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome? That's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required, compatibility and availability varies 18+. Listen to the heartbeat.
0:28Harmit Singh:Chevy is called the heartbeat of America for a reason. With SUVs made to move with your rhythm. The versatile Equinox tackles your entire day. The spacious Traverse fits your crew and your whole weekend. And Trax brings style with value you can count on. All infused with tech that has your back. So your drive always hits the right chord. Chevrolet. Together let's drive. The CFO's job continues to evolve. Long gone are the days where the CFO was simply responsible for the bottom line. There is too much at stake now, especially where technology is involved. One CFO, Harmut Singh of Levi Strauss & Company, says he's seen that pattern where CEOs fall in love with the latest shiny thing, generally technology, and that the company makes investments that maybe don't fit with their core strategy.
1:21Harmit Singh:His role, he realizes, is that he needs to encourage innovation, but also make sure it is consistent with who the company is, with its strategy, with its culture. It's an example of how the CFO's role is changing, where the CFO is as responsible as anyone else, not only for successful adoption of innovation and technology, but making sure it fits the culture and that there is experimentation in place to make sure you're learning from it before you bet the farm on it. In our latest HBR Executive Agenda newsletter, I talked to Singh, as well as to Harvard Business School professor Mahir Desai, about this and about other ways that the CFO's role is evolving.
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From the publisher
The Evolving Role of the CFO
24 Oct 2025
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Today’s CFO has to do more than manage the bottom line. They must champion innovation—and prevent costly tech distractions. In our latest Executive Agenda, Levi Strauss & Co.’s CFO Harmit Singh and HBS professor Mihir Desai reveal how the role is changing.
Subscribe to HBR Executive to learn more: https://s.hbr.org/4kbybkB
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