The Story You Tell Yourself Builds Courage

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1:16Academics call that identity, which is how I see myself, and meaning or social construction is how I see the world. So people make a deliberate, intentional choice. Who am I? Why am I here? And what is going on here? And it can happen in extreme situations. I interviewed a Ukrainian commando who was an M &A lawyer before, who volunteered to fight in the front lines. And he said, you know, I'm Ukrainian. And if I don't do something, I mean, I would never be able to live with myself. and so he made a choice to do something and he had his own narrative and sometimes organizations build that narrative in the Marine Corps, Semper Fidelis, always faithful you build a narrative so when you're leading an organization or when you're a member of an organization what's your story to yourself?

2:10I'm here to win, I'm here to make a difference I'm here to have an impact And when you encounter situations, so Frances Haugen encountered a difficult situation, she only really fully internalizes it when one of her own friends becomes radicalized by content on Facebook. So she sees it herself firsthand. And then she says, well, somebody else should do it. Why should I? And then she recognizes that if she doesn't do it, nobody else will. So how do we build that positive narrative and make courage a choice? Have no fear. Chosen Foods is here to defend your favorite foods from the forces of seedy oils and sketchy ingredients.

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