What Business Leaders Can Learn from Taylor Swift's Constructive Wariness

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0:55Kevin Evers:So this capacity for innovation and reinvention is pretty astonishing. And you say that's a result of productive paranoia. So how did she avoid complacency that many people would feel being as successful as she was early on? She has voiced many times in her career that she was worried that her popularity would dwindle. And Swift has also voiced that one of her biggest fears is that her songs will sound the same. that her audience will feel, you're not growing. This all sounds similar to me. And this has really pushed her to make bold decisions at times when you wouldn't think that she really had to make such bold decisions.

1:38So she made this huge transition to pop music in 2014. She had worked with one producer for much of her career. And so she sought out a positive shock, a new collaboration that could help her evolve her sound and to shake things up. And that was a man named Max Martin. Swift for her entire career had built her brand around a DIY aesthetic and persona. Everything that she did was about her writing her own songs. But then she went to this Uber producer and he's usually the guy who's writing the melodies. He's the one that's writing the lyrics. So that was a big perception problem for her. But it ended up again being the right decision because he was able to help her to evolve her sound into a more pop-friendly sound.

2:25She made that decision because she knew it was right for her music.

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