Introducing High Performance Business, with Colin Murray & Natalie Pirks

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In short

A new sports-business podcast, “High Performance Business,” focused on how sport and big business intersect—ticket pricing, controversies, contracts, takeovers, and fan impact—framing sport as “half the story” alongside commercial realities.

Guests

The hosts, Colin Murray and Natalie Pirks, introduce the show and say they’ll be joined weekly by expert insiders, leading sports journalists, and star guests, but no specific guest names are provided in this transcript.

Key claims

Sport and business can’t be separated in the new era; understanding the “F word” (money/fees) and fans is essential.

Notable examples

boardroom vs bar, stock market vs stands, ticket prices, contract negotiations, and ownership takeovers.

Written by AI. May contain mistakes.

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Transcript

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0:00Natalie Pirks: I'm Colin Murray.

0:01Colin Murray: And I'm Natalie Pirks.

0:01Natalie Pirks: And this is High Performance Business.

0:04Colin Murray: A new podcast that looks at the business of sport without forgetting the F word.

0:09Natalie Pirks: My fee.

0:10Colin Murray: That too, but also fans, obviously, because in this new era, sport and big business can't be separated. Every ticket price, every controversy, every contract, every takeover. These are the stories that you need to hear and understand.

0:23Natalie Pirks: And so do we. So we're going to be joined by expert insiders, leading sports journalists and star guests. each and every week to help it make sense.

0:31Colin Murray: Yeah, from the boardroom to the bar, from the stock market to the stands.

0:34Natalie Pirks: Because the sport is only half the story.

0:37Colin Murray: High performance business every Tuesday, wherever you get your podcasts.

From the publisher

First episode out Tuesday 4th August!

Behind every transfer, takeover, sponsorship and sporting controversy is a business story.

High Performance Business takes you beyond the headlines and inside the boardrooms, negotiations and decisions shaping the world's biggest sports.

Every week, sports host Colin Murray and award-winning journalist Natalie Pirks explore the money, power and strategy driving football, Formula 1 and the global sports industry. Through expert insight, in-depth analysis and conversations with the people closest to the action, they uncover the stories behind the biggest headlines, from club ownership and player contracts to media rights, sponsorships and the business empires built by sport's biggest names.

Because the sport is only half the story.

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