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97 episodes
High Performance Business
by High Performance · English
You know the score, but what happens on the pitch is only half the story . Soaring ticket prices. Endless subscription fees. Baffling rule changes. Even the most diehard fans are left wondering: why? Award-winning sports journalists Natalie Pirks & Colin Murray step back from a busy news cycle to deliver the business playbook. Armed with razor-sharp wit and genuine curiosity, they bridge the gap between the sports business and the sport itself, unpacking the power plays shaping global games and decoding what they really mean for people in the stands. From FIFA and F1 to the Premier League and major US sports, High Performance Business delivers top-down clarity straight from the pitch-side, court-side, and paddock. Because when you understand the mechanics behind the machine, you're no longer sitting on the sidelines. No business degree required. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes
All episodes
Alexia Putellas: Why the World’s Best Player Left Barcelona for London City? | CEO Explains
London City Lionesses’ CEO discusses why club owner Michelle Kang invested heavily to grow the women’s game, how the club plans to become financially sustainable, and what the women’s game should…
11 Nov 2026 · 45m · 23 chaptersCould ONE Piece of Evidence Save Man City's Appeal?
A legal analysis of Manchester City’s appeal over the Premier League/UEFA-style disciplinary decision (alleged financial rule breaches), focusing on what happens behind closed doors, possible…
4 Nov 2026 · 43m · 12 chaptersWill Everton’s Sale Cost Fans Another Transfer Window?
Everton’s reported sale by the Friedkin Group and whether the process will cost fans another chaotic transfer window; broader discussion of Everton’s finances, UEFA multi-club rules, and Premier…
28 Oct 2026 · 34m · 13 chaptersIs Your Football Club at Risk? The Crisis Facing English Football
English football’s financial crisis and the proposed Independent Football Regulator (IFR) to stop the pyramid disintegrating, focusing on club losses, owner funding, wage inflation, licensing, and…
21 Oct 2026 · 35m · 9 chapters
How Much Does ONE Bad VAR Decision Really Cost?!
The episode asks what VAR “really costs” in the Premier League—financially, operationally, and in fan trust.
14 Oct 2026 · 16m · 12 chapters
What Is a Premier League Fan Actually Worth?
Whether Premier League clubs value “tourists” (one-off visitors who pay full price and spend heavily on matchday/hospitality) more than “loyal” fans (season ticket holders who care most but face…
7 Oct 2026 · 16m · 10 chapters
Ex Premier League Exec Chairman on Man City & Football's Soaring Wages
Richard Scudamore (former Premier League executive chairman) discusses his legacy, how the Premier League’s commercial model works, Manchester City’s current charges (he says he can’t comment because…
1 Oct 2026 · 42m · 20 chapters
Man City Guilty of Premier League Charges: Former Chairman Speaks Out
Manchester City reportedly found guilty on 114 of 115 Premier League financial-rule charges (PSR/FFP-related) after a 2023 investigation; no punishment yet.
29 Sep 2026 · 49m · 21 chapters
How American Owners Could Change The Premier League Forever
How American investment in the Premier League (11 of 20 clubs majority US-owned) is reshaping football through commercialization—ticketing, sponsorship, matchday “experience,” and potential rule…
23 Sep 2026 · 43m · 21 chapters
How Much Does an F1 Crash ACTUALLY Cost? | Otmar Szafnauer
The real cost of an F1 crash and the knock-on effects under the cost cap, including lost development time, parts replacement, and how teams manage contingencies.
16 Sep 2026 · 38m · 12 chapters
David Ornstein Breaks Down Biggest PL Transfers: Enzo Fernandez, Morgan Rogers, Bradley Barcola
Post-transfer-window verdict on Premier League spending and what it means under new financial rules (PSR/SCR), featuring David Ornstein’s breakdown of major deals and the market’s valuation inflation.
9 Sep 2026 · 40m · 13 chapters
Are The New Premier League Finance Rules Fair?
The episode compares the Premier League’s old Profit and Sustainability Rules (PSR) with the new system: SCR (Squad Cost Ratio) and SSR (Sustainability and Systemic Resilience).
25 Aug 2026 · 33m · 13 chapters
The Truth About WSL Wages, Sponsorship & the Lionesses
The episode of High Performance Business focuses on pay and sponsorship realities in women’s football, especially the WSL.
19 Aug 2026 · 44m · 19 chapters
The Hidden Business Behind Premier League Shirt Sponsorship & The NBA’s £3 BILLION Bet on Europe
How Premier League front-of-shirt sponsorship works (and why gambling brands moved off the front), plus the NBA’s planned “NBA Europe” expansion into European franchises.
12 Aug 2026 · 46m · 18 chapters
The Failed FIFA World Cup Sale & Is EPL Viewing Changing Forever?
The episode connects two major sports-business stories: FIFA’s failed attempt to sell stakes in competitions to private investment and the Premier League’s move toward direct-to-consumer streaming…
5 Aug 2026 · 1h 2m · 25 chapters
Introducing High Performance Business, with Colin Murray & Natalie Pirks
A new sports-business podcast, “High Performance Business,” focused on how sport and big business intersect—ticket pricing, controversies, contracts, takeovers, and fan impact—framing sport as “half…
29 Jul 2026 · 1m
World Cup Payouts, Space Industry & AI Bubbles: Jake’s Top Moments
A farewell “top moments” episode from Room Where It Happened, reflecting on how podcasting/content distribution changed (YouTube/Instagram/social discovery), and what guests taught about business,…
21 Jul 2026 · 42m · 17 chapters
"Flat White Or F*** Off": Rory Sutherland's Marketing Masterclass (Re-Release)
Rory Sutherland’s “marketing masterclass” framed as his 2007 bedroom epiphany while ill, leading to behavioral economics-based marketing.
14 Jul 2026 · 41m · 15 chapters
What's Really Happening Inside OpenAI? | Karen Hao (Re-Release)
Karen Hao’s 2019 embedded reporting inside OpenAI and her argument that the company’s public “nonprofit/AGI-for-all-humanity” narrative masks a secretive, ideology-driven, empire-like race for…
7 Jul 2026 · 46m · 16 chapters
Clarkson's Farm, The End Of Top Gear & More With Andy Wilman (Re-Release)
Andy Wilman (executive producer behind Top Gear, The Grand Tour, Clarkson’s Farm) recounts how the Amazon deal reshaped production, including legal/format constraints, the creation of the Grand…
30 Jun 2026 · 33m · 16 chapters
West Ham's Financial Crisis, Tottenham's Disaster, & World Cup Prize Money | Kieran Maguire
Premier League football finance—how clubs are valued, why relegation risk matters to investors, how European qualification affects profits, and what’s driving financial crises (notably West Ham).
23 Jun 2026 · 59m · 21 chapters
SpaceX IPO, Broadcom Crash & Anthropic Vs. OpenAI: The AI Bubble Explained | Andrew Ross Sorkin
Andrew Ross Sorkin compares today’s AI/tech euphoria to past bubbles (1929, dot-com, 2008), then explains how valuations for SpaceX, Anthropic, and OpenAI are justified, why volatility can spread…
16 Jun 2026 · 44m · 22 chapters
How to Win & Host a World Cup Bid | Ex-Fifa Executive
How countries win and then deliver FIFA World Cup bids, with emphasis on “purpose” and legacy (not just football matches), plus examples from Australia/New Zealand 2023 and Canada’s 2026 preparations.
9 Jun 2026 · 36m · 12 chapters
The F1 Champion Who Conquered Silicon Valley | Nico Rosberg
Nico Rosberg discusses why F1’s audience in Germany has declined after moving from RTL to Sky, and how he’s building a second career in venture capital via Rosberg Ventures—using startup “wins,” deal…
1 Jun 2026 · 37m · 13 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy