Ep 51: How ChloéDigital Empowers Women to Harness AI: Unlock Tech, Business & Entrepreneurial Freedom

0:11Welcome back to the LaunchBox. This week we're joined by the inspiring Chloe Watts, founder and CEO of Chloe Digital, a creator-first-first agency, helping content creators build profitable and sustainable.

0:30together to power long-term impact. Today we'll be exploring what it really means for women to be using AI in the digital world. So please welcome to the podcast, Chloe Watts. Well, thanks for being here. I'm so excited. Oh my goodness. This is epic. No, you are epic. And I love the way that like we chat and you sent me a message and you're like, there is so much information that I want to share with women when it comes to AI and I'm like girl get on and do a launch box we need to know yeah so I'm so so pleased we've made this happen let's start because I've known you for since I started my management company up and I was like I was trying to think how long ago that would have been like late 2020 wow yeah okay yeah so I've known you since then and you helped me pull my digital space together because I had and still have no clue, no idea on the back end but you did all that.

1:29So let's start I suppose with a little bit about you and how you discovered your own passion for tech and how I suppose that career path started for you. Sure, so I mean as a child I was, I didn't realise I was techie obviously you're just living your childhood and having a great time but I was the kid that was always so excited about the new computer you know Microsoft 95 I'll take you right back um all of the new computers and my dad would always have the latest computer in the house in the kitchen that's where you have the computer right and I'd always be obsessed with going on it and when as I grew up and then I was also kind of interested in fashion you know going to secondary school I'd go and get Teen Vogue and get all the cool magazines and I love those magazines but then I was also interested in things that were more tech-based so on the way home from school I'd like jump off the bus and go and get the Carphone Warehouse magazine to see like what the latest phones were going to be out because back then we had our 3310 and then we had you know all of those phones so I was so obsessed with like what the latest technology was and then in terms of like academics I always loved maths that was my favorite subject at school right English you know when they used to pass the book around for you to read the paragraph that would be my worst nightmare but when it came to maths I never wanted to leave so I just think it was something quite natural within me that loved that and of course I didn't know what that would mean for my future I was just you know being a kid and enjoyed that and I suppose when you're like in that space going back then like I suppose we kind of we didn't really have the sort of we didn't really have it around us that we that we knew anybody in those fields like we didn't really have access to knowing that actually there's going to be in years to come there's going to be a huge space and you could have a really fast-paced job in AI like no one knew that the kind of like the opportunities were endless in the tech space at that point I don't think we were exposed to that we weren't and that's why sometimes I think everything is written because yeah for me like when I went to university you know my parents hadn't been to university they were just excited that I was going so I was actually going to do a video production degree and that's actually a degree I did but there was a module that was called web design and that was my first time so at 18 years old realizing that people actually made websites and there was a career path in that before then I had no clue I just thought it was just something fun that I could do on the side.

4:02Well, it was all just new. It was all kind of really evolving at that time, right? I know that you were coding MySpace pages at 15. Yeah. Which, I mean, MySpace. I know. Gosh, that takes me back. The top friends. Being like dating a guy, being like, I'm not in his top friends yet. Huge news. And when you make it, like getting ready to let the confetti off. Right? and then you'd come home from school when I would be updating my profile however I was feeling like I think Jojo was out at the time so I was making my profile rain like I was always whatever emotion I had I was and I was also the girl doing the hacks on MSM messenger when that you get the notifications that would ping up I was that girl doing all of those things you were the girl in the group chat there you go so so you're really enjoying it you've got a clear passion for it and and a clear strength in that space.

4:52And then you launched, fast forward to 2014, you launched Chloe Digital. What motivated that leap for you? Sure. So around 2012, I got let go from a job that I was in. So I graduated from university and then I became a junior developer. That was the only thing I could think to do. I always had the passion to start my business. My parents really drummed into me financial freedom and the way to get that is to start your own business so I knew I would want to do that but I didn't know how so I thought let me go get a job let me learn like how a business is run and then eventually I can start my own but I wasn't thinking I was going to start a business that young because I just thought that was something that you did when you're older so I left university and then at that time around like 10 to 2010 to 2012 the blogging scene started to come up in London.

5:45So all the OG bloggers, you know, this was just when everyone was taking their pictures on the streets. And because it was such a small community, there was a few events that would happen. And because just the girls were my age and I was theirs, like I just would just go to events and just meet people. And they were bloggers. And because I was a developer, what would happen is they would say, oh, what's your blog? And I'd say, oh, I don't have a blog. I'm a developer. And then they would have this massive, massive rant about how their blog wasn't working and it's broken down and I don't know what to do.

6:16I asked my boyfriend and he's going to ask his friend who knows tech, but he doesn't understand like what my problems are. And then I would open my laptop and then I would take them through what was wrong and how they could fix it. So I would say, okay, the reason why like your site is going so slowly is because you've taken these amazing photos. They're like 10 megabytes per photo. They're high res. And you've uploaded them on your blog. and now like your hosting is as a really small size so therefore your site's not going slow for that reason you have to optimize your image before you put on and the look in their eyes when I would say that it I still remember it to this day because they felt so empowered to go ahead and do what they're doing because of that conversation I had and it was just a massive unlock for me so young that okay I could create something that could empower women to live the life of their dreams with tech I don't know what that could look like now but I know there's something here because these women and this is before none of the bloggers were making any money so it was pure passion but I just saw just how much enjoyment that they had and how much commitment that they had to these blogs you know and I just loved being a part of that with them it's so so incredible and as you say like they would ask their boyfriend and then he knew one of his friends that could help women in that space was kind of really seldom to none yeah right and you must have really felt that 100 % because it was like oh like my girlfriend's kind of doing this thing but it was crazy because of that I ended up becoming this kind of girl geek next door that like the girls would share my number so I would get a text and be like hey you know you're fashion your number but this is happening and and I said oh yeah sure no problem and I just loved it I'd be at home and I lived at home with my mum at the time and at 10 o 'clock at night I'll be on the phone with them trying to fix their blogs.

8:05And there's no better recommendation like than that old school word of mouth recommendation like there's there's a real buzz that that you get from that. So Chloe Digital was then born in that vein and then I suppose begun as tech support for creators as it were. how did clients and how has their kind of evolving needs shaped growth for you in your business because I suppose as tech grows and things move along we're now and this is what we're going to touch on for the majority of this conversation we're now sort of moving towards AI powered tools how does that change the kind of growth of your business sure so yeah as you said I started with tech support right it was very very simple and I thought oh my gosh this business is gonna make me millions like tech support for all of the bloggers game changer but as the industry grew and then I needed to upskill so then I learned email marketing I learned SEO I learned social media because obviously the demands for my clients were changing kind of a 360 picture too right yeah all in exactly because it was turning from this like side project that you had this blog and then you went to become a stylist or you went to go work at a magazine to actually this blog is a revenue stream and a business exactly so therefore they needed new ways to attract people to the website to deeper engage them etc so I just continue to learn and would support them and then as time went on I realized that I was in a position an amazing position where I was working with hundreds of incredible influencers around the world all of the top OGs I was working with and it was amazing you know like we work really closely together and it was fantastic but what I found was my deep passion of empowering women from this tech of that essence that I felt from the beginning I was sort of losing it a bit because the necessity for the tech for that group was less and less because Instagram became the main thing so then it was more about how does your video content look how does your how are you storytelling from your content versus the actual website itself and it moved in that direction so although I continue to move my business in that way there was a disconnect for me and it's a funny one because you grow your business and it's successful and you have a team but then you think about your own essence and you think okay well I'm not really living that Chloe digital dream that I first envisioned that like this Chloe me feminine energy in this harsh techie world like that was my vibe so to be honest I did a lot of soul searching you know I was thinking okay what does this look like and I just kind of putting one foot in front of the other and actually when I became a mom and I had some downtime which often women do when you're that mat leave and I said to myself you know what like I have to I have to live this for me and have to work out what does this look like for me but couldn't tell what that could look like yeah yeah yeah and then at that time AI started to become this conversation how everybody all of a sudden got on to chat gbt so chat gbt blew up and all we knew of it to be was oh we can ask questions like what should i write in a birthday card for for my partner or like just the most basic things but all a recipe that like is locale or whatever and i tried it and i thought okay this is cool like i could see how this could help with writing blog posts or things like that for what most people use chat gpt for and then i started to notice that there was this second wave of ai which was these and we'll speak more to it these more so coding agents which enabled anybody to speak in natural language and have ai code something for them so that was a huge moment for me because bearing in mind so if you know my early career I was the developer and then I was the business owner.

12:09So I'm managing a team. I manage all these clients. I'm not coding in the same way I did. You know, when we worked on your website, I wasn't coding it. I've got the project manager. I've got the designer. I've got the dev team. I've got this massive team that I'm running. So although I wasn't brushing up on my development skills, when I saw this, I thought, okay, so the same way I am typing in ChatGPT to support me and help me on a blog post, I can do the same thing and it can make a website. What? That's crazy. So at first as the developer, I thought to myself, okay, that's going to be really helpful for me because if I want to create a technical product that I want to, you know, a problem that I want to solve via a technical product, I will be able to do that.

12:53But as the months went on, I realized, actually this is going to connect me to that bigger mission that I always had because anybody can do this you know and that was just yeah a huge and it's such an interesting outlook because so many people feel that and we've discussed this on this podcast before Vanessa Kingori um at Google you know Vanessa she she said and this was last year she said look you're not gonna lose your job to AI you're going to lose your job to somebody that knows how to use AI yeah and I think that really dawned on me because I think that's we've all got this fear of the future looking like robots are going to take everybody's jobs and it's not going to be the real us out here in person it's going to be the AI us and I think that's I think often we look at the scary side of AI and not how it can actually really add value to your life or to your business so let's kind of deep dive into AI because it as I said it does feel still like feel like a scary place to lots of people I'm kind of like I'm sort of on the fence with it okay I am using it I'm like talking to it now and I'm getting into a bit of a rhythm but I don't know I got sent my I got sent my first ever brief i'm shooting a tv ad next week and i got sent a brief of myself a glam brief that got put into ai for what they want the look of me to be oh really i didn't like it first of all it looks like my sister yeah it's mad this is like you know like when ai slightly changed your face in a picture um and it was just really weird like we got sent a hair and makeup reference and they'd like put the makeup they wanted on me on your face which is wild um but yeah i'm kind of like i'm with i'm aware that it's here and it's here to stay so it's like how do i embrace it for the positive and not be really scared of it um and i suppose that our aim of today's episode is to leave our listeners feeling you know exactly the way that you feel really empowered um from the information that you can share with us so let's start here because when we first spoken you've always noted me and you're like rosh i think we need to talk about how women can really empower themselves and there is so much that we're missing out on when it comes to using ai so when it comes to female creators entrepreneurs what do you believe are must have i suppose tools or strategies and I suppose the question is how do you what do you recommend how do you recommend we start like where do we start we strip it back to the basics entrepreneurs that are curious about AI must have tools and what are we doing with them sure so I think the first thing to note is that any new phenomenon like it's always scary at first you know like anything I'm sure people were nervous about the radio the tv that you know if I'm going from black or white to go google like you know there's always something um I think the AI scares people a lot because it seems leaps and bounds from the reality that we had but the AI that we know is not really artificial it is like based off of a lot of information like a supercomputer so a lot of information that's able to process it in a higher level right so that's just 0.01 seconds yes so that's just something to keep in mind something and you're like how is it already written this like i know i know so i think that's something to keep in mind then the next thing is like also what scares people is on social media it's always like what you said the AI clones come in the the some there's this scam going around where people are calling people's parents and pretending it's you because they can clone your voice and say like that you need money like there's all these horrible things but I think there's horrible things in every aspect and that's not where I think that we should concentrate our conscience right where I think we should concentrate is actually just our own needs and wants now and our own problems that we are trying to solve right I mean that's always the best place to start so if you're a creator and you are you know you're trying to save some time with the content that you're trying to produce and you want to be able to batch content so you might use a chat gpt to help you break down your pillar content and how you can repurpose it to a carousel to a reel that's helpful you had a problem now that the chat gpt has helped solve that problem for you um if you're a busy mom and you're but you've got three kids who like all different foods and it's super annoying but you want to give them the all different foods you might put in your shop and you say how am I going to turn this into different recipes that's always my thing what is the problem that you have now and then is there a technical tool that can help me solve it yeah because for me I think sometimes you can say okay there's these five tools but there are a lot of AI tools out there and I think the best place for people to always start is to say what problem that they're trying to solve and then put AI tool afterwards on Google because then you would most likely find a tool that someone is trying to solve that for there's tools for YouTubers that to help them with the edit process to quicken that up there's a tool for pretty much anything there's even this incredible website called there's an AI for that.com and it's a website simply for you to search what your problem is and it will show you that there is an AI for that because somebody would have built that so if I was to give a tool recommendation I would say start there because you'll see that there's probably something for a lot of things but the reason why I say problem is sometimes if you're thinking solution first you might not know the best thing to search for but if you think about a problem that you think AI might be able to save you time or save you money then that's what you should be searching for and do you think I'm probably jumping forward here but But going back to the fears of AI and like the, when I say fear, I mean in more in a sense of people worrying that that might mean it could take work off of somebody's.

19:14And I suppose that when I think of like someone like a copywriter and like somebody that works hard to really sort of get under the hood of a brand and really understand their tone of voice and how that could look. like when you think of ai it can literally do that in a second and you can tweak it until it's in the right place there are little things that i'm like okay i could understand how that could directly impact somebody's career in that space but do you think ai always needs a human to drive it do you know i mean i think that the greater fear is that it takes the human element away from it and we're so removed but actually to work in the best way does it always need that human prompt?

19:59Yeah, love that question because there is a term called human in the loop. Right. And it is a term used by a lot of the AI community, which is about the AI always needs that human in the loop to actually drive to the result that you're looking for. So we're not going to be redundant altogether. No, we're not going to be redundant altogether. And I think, yeah, there will be some job shifts for sure. But I feel like on the other side of that is going to empower people who want to be empowered to actually be in a better position than they were before yeah but I get what you're saying about with the copywriting that's the one thing I can think could be most obvious because I think that's what a lot of people would use a tool like gpt is to kind of I don't know write the bones of a an important email or write the bone you know yeah I just feel like it takes away for me that work whereby someone before would have been like how do I describe it the work where the busy work so it's like the work before that I would come to you and say oh gosh like you know I've done this this this this and it took me 17 hours and you'd be like oh my gosh Chloe like you really put so much thought love and care into it but actually it was a lot of busy work that really shouldn't have taken me 17 hours to do but you may have put more value on it because it took me more time yes whereby now I feel like with AI has taken away some of that so that the humans can spend more time on the things that make sense and the things that only humans can do and drive value.

21:23Because I do think like, as we get more and more into an AI world, it's actually going to become more important to be more human. So understand yourself more, understand your needs and wants more than ever before. It's like just streamlining everything, like you said, losing that busy work. What new AI features or services are you most excited to roll out? Sure. So the thing that I'm super passionate about is this concept called vibe coding so it's a brand new concept rewind this i need to for somebody that just about can work her iphone sure so like i was saying about with like a chat gpt or if you use let's say a claude right and you are typing in and you're having a conversation about something and then the output that you're looking for is a recipe a blog post a caption caption um the best genes for your body type whatever it may be you can also use it to create uh for example a website or an app right so we're at a stage now where i could type so let's say i wanted to create a website for ladies who launch i could open the laptop now go on go on a claude or a chat gpt but the ones that are more specific to actually bring in uh your codes sorry bringing your words to life are tools like replets and lovable these are some of the the very quickest growing businesses in ai because they're enabling people to create websites and apps just from just from typing so let's say i was going to sit at the desk now for the next 30 minutes i could recreate your whole website and then some and it would be ready to launch before I left here stop yeah what the hell I know so I would be able to feed it with a really clear and concise prompt that could give it all of the information that it needs in order to create the website so for example I would say I want to create a website for ladies who launch you know this is an incredible community and brand by Rochelle Humes.

23:33What do you know about Rochelle Humes? It will send it to me. What do you know about Rochelle Humes' aesthetic? It will send it to me. Yeah, you're close, but here are some reference images of the look and feel that I know that she likes. Here's her Instagram. Here's a picture of her office, et cetera, right? Then, so that's what I can say to do. Then I can give it, so that's like a task. Then I can deepen the concept by saying, you know, So she really wants the website to have a really soft feminine feel to it because that's really important for the women that she's looking to attract. OK, then I can give it some references so I can say her favorite shopping website is Net-A-Porter and her favorite brand is The Row.

24:14Here are some images of The Row. Really good, by the way. Yeah. Really, really good. Yeah. Here is The Row. Here is Net-A-Porter. Look at the fonts that they use. Look at the spacing between, you know, we know the editorial feel is that really lovely spacing. clean that's our aesthetic right feed it all of this information and then I can give that to the AI and it will then produce the website now don't get me wrong most times the first prompt it's not going to get it but the first draft of a website that you receive isn't always going to be exactly right it's kind of no different exactly so then at that point you're able to evaluate so you're able to review what it's given you you're able to say okay I can see that it's done a good job here but it needs better work here etc and then you continue to iterate so you say I love the font that you've chosen but I think the spacing should just be a little bit more so what actually happens and what I'm excited for for the future for women especially is that you're going to be able to creative direct the build of a website or app just by typing I mean it's it's like it's life changing do you know what i love about this as a somebody that started out as tech support web developer that you are so pro this because if we touch on what we were discussing before is it going to take food off of your table or however that looks yeah actually you're so fully leaning into this as such a plus that is that it's incredible yeah 100 because like i say like I want to empower as many women as possible to have that you know not only financial freedom which is important but I feel like there are so many women that have this tech wall when it comes to bringing their ideas to life yeah because I have always been that techie friend to people they will come and tell me the idea and they'll be so excited their eyes will light up and then as soon as they get to what they think the execution would need to look like they go weak they go yeah oh but you know maybe in the future I'll do it or maybe and I'm like whoa whoa whoa no maybe like we're here yeah you know this isn't something that you need to think about in five years from now we're already here so for me like because I've had that unlock and I knew what was the limitation for a lot of women before I know that where these these kind of tools are at now is going to enable that so the the joyous part for me is that there are so many female centric problems that need solving but because tech is a man's world majority of the problems come are solved from a man's lens yeah so can you imagine like can you imagine you for example building an app or a tool from your lens from your unique problems I mean you started my little coca from your unique problem so imagine thinking about that from an app perspective what you could create from your day-to-day life and the challenges that you're seeing that you could just I know you're thinking about right now we're going to stop vibe coding yeah honestly it's so so and it's so interesting and I think a lot of people if they're creative and they're excited about a certain thing and their the tech side of their brain is not unlocked which is that's definitely where I sit it to have that at your fingertips and have the access to that is is so brilliant where do you think and I suppose this is a really big one so this might you might have answered this question already but where do you think people really start seeing success stories where AI driven insights can perhaps shift results for them significantly I suppose like if I was one of your creator clients now where do you think I would see the best results or where do you think people will start seeing the best results when it comes to AI so I think it's when they are using it like I say to solve a specific pain point that they have and how can they I think the best way always to start is like looking at how you can make one of your workflows just a little bit easier for yourself whether it's personal or professional at work or at home how could you use AI to just save you a little bit of time and a little bit of money and what what I find so interesting they were talking my team was talking about in the office were actually that the and this is just like wild to me but ai in your email that actually they can start screening it moving it into folders deciding whether that one's an urgent reply for you and perhaps drafting a response to the latest email and you don't need to reply to this one this one's just an fyi but almost organizing your inbox for you yeah i think that is motion that exists 100 100%.

29:01I mean, you can even connect your notes app, right? This is a game changer for people. You can connect your notes app to Claude's, which is like ChatGPT, and it will scan your notes and analyze it and identify themes from your notes app. So for me, that's game changer. So give me an example. So like, what would that, what would that mean? You're somebody who's always coming up with ideas and maybe the ideas that you've always had and you never start so maybe you've got ideas from 2019 in your notes app that you probably forgot about so it could maybe list uh 10 of the most viable ideas that you've ever come up with and you've saved in your in your notes app for example gosh there you go it's you're right it's so it's leaning in it leaning into it in in the best way and making if it takes a little load off somewhere like then surely it's positive um what advice would you give to women building ai enhanced tools or businesses from scratch so if they are in that tech space and that's what it is they're building what would your advice be so I would say that to leverage the tools that exist and get really good at clear and in clear prompting because prompting is with AI now especially with the tools like they are becoming a little bit more expensive because now those the tools are realizing how much people are using them and the cost to actually run them right on on the environment etc so when you are using any of these tools it's like a utility bill that you pay for like how much thinking the ai does so it's really important to ensure that you are have strong intent when you are using the tools if you're trying to build to make sure that you are keeping your costs as efficient as possible yeah because the costs can rise because you get excited about all the things that you can create so I would also say as well that like there's no difference now in building a technical product than there was before so you always need to create an MVP right a minimal viable product so just because now the AI can create a feature for you in 10 minutes doesn't mean that you need that feature in whatever you're building because if you're early doors and you need to test it out in the real world then you need to always have something minimal but to be honest I think for the most part I'm seeing people build who aren't techie and I think the real kind of the real potential is for those girls who say I'm not techie because actually you know you you really don't need to be so speaking to those women who have an idea and they've probably grassroots started to think about what this could look like um I feel like often women don't look in that vein to build anything because they're like well why would I do that that doesn't seem like something that makes sense for me but I would say that for them being not techie is amazing because you are obsessed with the right things which is the problem that you're looking to solve the person that you're trying to help you know you're obsessed with all of those things you're obsessed with like the feeling and the experience like say if you're creating a physical product and you're sending out someone, you want the unboxing experience to be magical, right?

32:12I'm sure that's something that you do. Like, oh my gosh. That's made it to a take. Unboxing. So to me, it's like the user experience of an app is like the unboxing experience. You know, when someone lands on your website or your app. And the discovery. The discovery. So all of those, all of that kind of critique and that passion that you have for physical product and how you're able to describe to your team, even what we were saying earlier, really describing what you want to create that's what you would just tell the ai you wouldn't say and i need you to specifically have this five pixel width you wouldn't say that you would say i want the the unboxing feeling to be magical it's almost like it really being able to fully articulate is that getting what's in what's trapped inside your brain yes exactly kind of one sort of document yeah exactly that clarity and so if you if you understand that that's where you need to live and that's where you need to focus then that's empowering because you can get there if you think to yourself oh I'm going to need to get a computer science degree and learn all those things then you're going to be like absolutely I'm going to put that thing off now yeah I'm not well versed in tech exactly exactly that so you're right it's almost like that's where it's really shining for people that let tech stop them yeah actually they're the ones that should really really grab hold of this and embrace it how do you think AI can help female founders scale without overextending or falling into burnout the word no one wants to hear good question so I would say looking to tools that there was there's a lot more conversation around AI agents now so I know this is a term that also makes me feel a little bit scared but even from within chat gpt you can start so chat gpt has an agent feature where it can basically kind of take over your browser and do something for you.

34:02So do your, do your waitress shop or just do certain things for you. So that's something that I will say for people to do is understanding how they can leverage AI agents. So the difference between if you traditionally go on like a chat GPT is you write something in, you have to write it and then it gives you something back, right? And you go back and forth. But an AI agent is you give it a set of instructions and what you want it to complete from beginning to end and then it goes off and completes that and comes back and tells you it's completed it. So let's say for example if you're running a business and you may have an AI sales agent.

34:38So what this person's doing is looking for your potential customers and then it's putting together a list of the people that you should be outreaching to. So that could be one AI agent that could do that for you. Then you can have another one that's actually sending emails to those people to see if there's any interest in your product or service that's another ai agent so that's something i would say for people to look into is these ai agents and that website i mentioned there's an ai for that you'll be able to find those because what's going to be happening i mean there's this in the ai community they're talking about in our lifetime we'll have our first solopreneur billionaire right one person team and every time i see that i just think oh like why can't that be a woman yeah you know why can't a woman be the first solopreneur billionaire exactly it can when women wake up to like what's happening and get on it yeah and the reason why they say that's possible is because it will be this one person who has five ai agents one for sales one for marketing one for each thing and they're just doing their thing around that solo person yeah that is that is like i've not heard that before yeah that is that is crazy but you can completely see how it would be possible can i ask you the weirdest question like now like i've got some kind of actionable takeaways that i want to ask you but this is so random but you've got to remember i don't know any the first thing i mean you know how sort of how much of a technophile I am but what like I when I talk to chat I sort of picture somebody at the other end yeah this sounds ridiculous but I'm like please could you help and I always say please and thank you I'm just not sure if someone is there but it's like really offensive hi there please could you help me with um that and then I write thank you so much I don't know who's there but I imagine it to somebody like what what is actually on the other end like how does how does it actually look and just this I mean don't burst my bubble but I imagine that I've got somebody at the end of it but I always like I sometimes think like what is it like who knows my information yeah how and I think that is what actually scares people yeah you like assume there's like a room of agents that are now like trapped in my work like i think you know when like conspiracy goes mad yeah i think that's what you think that somebody is i don't know there's some like mi5 room somewhere and there's like loads of people that are now in your business yeah like what is it just loads of computers right yeah just a ton of computers so all of these companies all the ai companies they are in droves like creating these technology farms of just loads and loads of servers and computers to be able to run it and no one's in there someone's making sure no one steals the computers it's actually mad yeah no i just don't i'd love to see like video footage of what it looks like at the other end like not that this we're all using it and not that i suppose that it matters but yeah i think it's because of how you get the response back and the tone and the way it speaks to you is like a person talking back yeah and it's like oh that's a great idea you're like oh my god thank you so much i feel like i have to be really personable and i feel like i don't want to ever be slightly rude in case they like don't give me a great job they do it a little bit half ass that's like me it's nice to be nice um yeah sorry just after we've spoken about all these agents everything i'm actually like what is ai who's on the other end um before we finish i want to ask you to share three actionable takeaways that listeners can sort of put into action from this conversation right now listening right now so let's start with if a listener wants to start using ai from this very moment in their business and haven't used it before maybe they've done a recipe and that's probably tops or they've said what time is so and so on tonight when it comes their business what would be the sort of very first small step that you'd recommend they take sure so I would always recommend doing an audit on their existing business so you're always here for me my always first step is never something that's actually technical it's just something that's in real life so an audit on your processes what's taking a lot of time um what could what could save them time but also what could also save them money especially as a small business you're trying to juggle so many different plates so without going too far in the future and thinking is there an AI for that specific thing just listing the things that actually could be could make the business more efficient how could you offload almost like I suppose if you were going to hire a member of staff tomorrow exactly and you could put a pot of money together to hire that one person like what area would that be across your business exactly so look at that and then break those down into like different workflows.

39:48So the biggest mistake, a lot of creative entrepreneurs say, I'm just going to hire an assistant that does 50 different types of things. And hopefully I find this magical person that doesn't exist. So it's the same with AI. You're not going to get it to do all of these different things that compete. So if you then break those down further into like the work, what specific workflows. So if you was writing like an SOP, a standard operating procedure of how to do one thing. So you have to go on this website and then I click this button and then I do this. If you was to just kind of break those down, that would be the first place to start.

40:23And then you'll be able to go online and see if there is an AI that exists that could replace one of those workflows. Right. Okay. Okay. Good advice. um next question um you might need a second think about this what are three free or affordable ir tools every woman in business should experiment with this year oh that's a really good question okay so i would say i'll do three that are kind of different that you've got claude you've got perplexity you've got chat gbt there's a few different ones that do something similar even Google's got Gemini right which is amazing so try I would say try a different tool than ChatGPT because you will then get a feeling of the responses that you get back and you might prefer something else most people use ChatGPT but you prefer the feeling and some are better than others for certain things so one's better for writing one's better for more deep thinking etc I would also say try Gemini because Gemini which is from Google and they recently launched something called nano banana and it is there i feel like you're talking a different language but i'm following i'm holding on it's called nano banana i don't know why they've called it nano banana like i mean i won't forget it it's basically their image um their image tool so it's the tool where for example we can you can upload a picture of yourself you could also upload like three outfits and say could you create me an image of myself wearing these outfits and why it's so game changer it's it's the first image model that um actually gives you back the image of yourself looking like yourself so you know you you had that reference whereby you get an image back of yourself oh my god that's not me like me and you feel like so awkward and it's not cute all my bad features yeah so that that's been game changer because a lot of people are seeing how you could use this for marketing so if you're doing paid ads for example you could use a tool like nano banana to create your Instagram ads.

42:28And that's really obviously helpful for businesses because you can put your product in it and then you can say, I want to have this product on the beach and then et cetera. Right. So that's incredible. And then obviously my favorite is a vibe coding tool, which is Replit. So Replit is an incredible AI code agent. And like I say, you don't have to do anything to do with the code you just need to type in it what you're looking to create and then it will create create it for you and then you can be back and forth with it just like you're having a natter with a friend about what you want it to create and obviously i think once people try especially that last tool the unlock that they get is insane because you see how when you spoke to you speak to chat to your team it's like it's so polite and it's trying to be helpful the way they kind of describe the code agents like a replet is it's like a junior developer so it's just like someone on your team so similarly thinking who's behind it just see it as like a just super cool person that's on your team that really wants to make the best website for you or the best app for you right so it'll give you back ideas you say like what do you think about this speech and it will say oh i think that's a good idea but i think we should wait on that because of xyz reason that's what it will say to you and like i'm not quite clear even if you're not quite sure on the prompt you could ask it to give its opinion um and it will give you an opinion on if it thinks what you're trying to do is viable or not so replix is incredible tool to do that i mean it's it is i can see your face like when you talk about it how passionate you are about it and it is so so clever it once you lose the fear and like it is really knowing like is the fear of ai and this is exactly what I asked Vanessa King or me is it misplaced you know are we putting our focus in the wrong place or actually let it empower you yeah um this is a good one if I don't say so myself if a creator entrepreneur only has 30 minutes a week to dedicate to AI how should they spend that time for the biggest impact love that question so I would say how they should spend that time is to educate themselves and like really educate yourself so you know there's a famous saying I don't know who said it but it's like you only learn when you're on the field you know if you're if you're in the stands and you're looking at what everyone else is doing and you've got your opinion you're not learning nothing but when you're on the field that's when you learn like when you show up that's when you learn and that's where you get that kind of energy transfer of all of the amazing things that you could be doing because you're in the field with the other doers you know not the people that talk about it so I would say if you've only got those 30 minutes is to find tools like the ones I've mentioned like Replit, Gemini etc and start playing with them start writing things in and just seeing what you get back and it doesn't need to be anything crazy it doesn't even need to be something that's going to be so game changer to your business I think sometimes when there's that added pressure like oh my god it's going to save me hundreds of pounds what's going to do this it's like it's too much because you don't fully understand its capability yeah got you just got to get familiar yeah you just got to get familiar and you've just got to give it a go and most tools are either inexpensive or free just to get going and I think that once you give it a try your own kind of expertise or essence is going to come forward because you're going to say okay let me try and ask it this and then you see something great and you say let me try ask it that and then kind of the snowball effect happens it's almost like there needs to be like and this is exactly why we're doing this but like a real group chat for this you know like in itself like to say girls have you tried this this week we've tried this and it's really helped your ex and just to keep so maybe that's what we'll get we'll get better if we keep this conversation up you can say girls this you know this is a great tool for marketing or this is a great and really kind of keep everyone informed because like you say unless you're exposed to it there is there's a whole big world we're all missing out on yeah I completely agree and I think for women like representation is so important for them to see what's possible so yeah we have to keep the conversation going thank you so much yeah I've absolutely loved this I've loved seeing you catching up, but I'm now off to download three different AI tools and get familiar.

47:08Yes, and we'll get via coding. Yeah, I know. I might need a little bit of help on that one. Thank you so much. Thank you. It's so important that we talk about this and just to kind of know when to lean in to it. Yeah, I think it's really, really important. I'm excited for the listeners because I think that a new world's going to open up for them. Well, thank you. We hope so. Yay! I love that. Thank you.

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