Ep 61: The Truth Behind My Perfect Feed: Imposter Syndrome, Debt and Doubt

0:00Ladies Who Launch Hosts: Today I'm joined by Perrie Sian, entrepreneur, content creator and now fashion founder. From financial struggle to record-breaking collections, Perrie's story is one of resilience, honesty and proving that where you start doesn't define where you finish. So, let's find out why she's a lady who launched.

0:26Ladies Who Launch Hosts: Thank you so much for coming here. I'm so pleased to sit down and talk to you. I've kind of been watching videos recently that I've seen and how kind of successful your latest launch has been. So I can't wait to sort of go way back and unpack everything. and I always start these conversations in the same way and that is kind of talking a little bit about the younger you and like sort of tapping in to see if that entrepreneurial kind of route was always yeah what you had planned so I know you've spoken really proudly about being the call center girl from Bedford yeah which I suppose isn't the typical path that people would think when they see you now so when you look back did you ever think that this would be possible for you

1:13Perrie Sian: not not in a million years and I know that's like a bit of a cliche answer but I really I didn't get given opportunities like I didn't have like role models growing up that would give me the sort of guidance to even make me believe that I could go and do something like this like I love my family I love my mum I love my dad but they come from very modest backgrounds very modest jobs you know my dad was a lorry driver my mum worked in a post office they're not you know entrepreneurial people and I still actually struggle to answer where my entrepreneurial sort of thing has come from and sort of wanting that like financial independence so important to me like from because I've been in a place where I was so financially irresponsible and found myself in quite a bit of debt and just found myself making really bad choices and now being on the other side I look back and I almost feel a bit sorry for myself looking back but I realized that it came from a place of just no education about finances saving taxes nothing but that's just not

2:09Ladies Who Launch Hosts: what we're taught is it and I think like you say particularly if you are from and I you know really relate to you in that I'm from really really modest beginnings and I remember saving up to buy my first property and we we were in the girl band and it was like I got this check and I'm like I'm gonna buy a house and I remember my mum being like oh yeah obviously you know if you sort all your bills out your water and i'm like i have to pay for water yeah that's the thing and council tax yes and and just not really yeah and i really i mean they're better now yeah i feel like there needs to be much more of a focus in those kind of like formative years of how that looks because it would really shape decision making i think yeah i had no idea like about credit scores when

2:52Perrie Sian: i was younger i messed up my credit score so bad but i was so embarrassed i didn't tell anybody so like my mom like no one knew and i think i didn't tell my mom because i knew she couldn't help me so I didn't want to burden her with information where she would be like well I can't do anything about this like I can be there for you as a support system but I can't actually help you financially so I was very much like I don't want to tell anyone but I couldn't get a mortgage couldn't get a car couldn't get a phone bill so I was very much comparing myself to my friends that had all these things going on you know they got a mortgage when they were like 23 I didn't get my first house till I was 31 because I physically had such a bad credit score I couldn't get a mortgage and it was like such a journey to get myself to like back on and I really just looked at online guidance like looking at people online there wasn't really anything else that I could find that would help me so it's definitely a gap 100 yeah and because that's a really isolating

3:40Ladies Who Launch Hosts: experience to live through that and live through those problems and not sort of have anywhere to go because you don't want to put it's really hard for your close friends or family to be neutral and objective right i was also just embarrassed yeah and you don't want to put

3:53Perrie Sian: pressure on them too yeah i couldn't imagine turning around to my best friend at the time and being like i'm in debt and i've got a credit score where i can't you know even rent a house like she i would feel embarrassed like what her reaction would be like that knee-jerk reaction even though i know she would have been like oh my god perry like let's sort it out like let's do this let's do that she would give me our last bit of money you know but i just felt so deeply ashamed i think shamed is the real word like you know when i look back i think oh i feel sad that I was so ashamed.

4:19Ladies Who Launch Hosts: And I suppose the kind of, it's really hard in those situations because you really feel like the onus is really on you. And, you know, I've been silly or I've not been smart. And I think, like you say, there's an embarrassment attached to that, which is so sad because it's so common. Like, you're not supposed to know how to deal with money, how to handle it and what that looks like. Let's talk about sort of school years and what it was that you thought that you wanted to do.

4:44Perrie Sian: I always thought I wanted to be a teacher. I always felt like I had a great relationship with children. Like I'm one of five. Right. And I'm the second oldest, but they're all half siblings. So I, but I've always been around children and I always just felt like I could be a great teacher. But then I fell into like dancing and singing and I was never the best, but I wasn't bad. That's how I explained it. I was never. I feel you girl. I feel you. I was never Whitney Houston, but I also like probably could have made. You could wing it. I could have got to the first round of the X Factor. Right, okay.

5:18Perrie Sian: Maybe. That's about it. And then I would have like been...

5:20Ladies Who Launch Hosts: And you probably would have been smart and bought a career out, you know, with a couple of personality around it. Exactly.

5:26Perrie Sian: So I was like, but I was a hard worker and I always was like, I'll outwork everybody. I might not be the best skill-wise, but I'll outwork everyone. I'll be the first here. I'll be the last out. I'll be the most consistent. So I then sort of fell into going to college. I did acting and I did really well. And then I sort of found myself at that crossroads. that I think everybody goes through, which is I either go to university or I don't. And financially, I couldn't go to university because I could have got a uni loan and everything, but I just didn't feel passionate enough about any particular field to go, I'm going to go to uni and do acting.

5:59Perrie Sian: So I just went and got a job. And that was how my career started. I went and worked in House of Fraser, in a call centre, and at my local social club, Pulling Pints. That was like my three things. And I just rotated those jobs over and over again until I was able to move on, basically.

6:13Ladies Who Launch Hosts: And out of the three of them, what job did you kind of take to the most? What did you think, oh, okay, I'm all right here?

6:20Perrie Sian: I loved working in retail because I loved speaking to people and I love fashion. So I worked for Coast. Do you remember Coast? Yeah. So Coast was like my bag. I worked there. I got the job on my 16th birthday. What was funny about Coast is that it was all like bridesmaid dresses and like mother of the bride. That's what it reminds me of.

6:36Ladies Who Launch Hosts: Yeah. After a wedding. Yeah.

6:38Perrie Sian: And at the time I was going through my punk era, let's call it. I was going through an era, let me tell you. This is why I will not be partaking the 2016 trend. I'm desperate for you to share it now. What I won't be doing is that. No one needs to see that on the internet. However, I definitely was going through a moment. So I didn't really fit the aesthetic of Coast at all. And they always used to like, not tell me off, but they used to be very like annoyed about how I would turn up to work just because I didn't fit the mold of what their brand was.

7:04Ladies Who Launch Hosts: I suppose you weren't on brand for them. I wasn't on brand, I wasn't.

7:06Perrie Sian: And looking back, I can see why they were annoying because I wasn't on brand, but I was also like a bit slapdash, a bit here or there. but what I was was committed I was always committed not always wanted to do really well but I always felt extremely misunderstood by everybody around me and that's something that I always I'm so grateful that I can do what I do now because for the first time in my life I don't feel

7:26Ladies Who Launch Hosts: misunderstood and why do you what why do you think that was I think because I was quite loud I was

7:30Perrie Sian: ambitious I would challenge the narrative all the time in my job so it was like in close as an example we'd get given like a to-do list in the to-do list it would be like you need to vm the section like and this is how you vm it it's a like bridal brand you need to put this here this there this there but sometimes i would move things around be like i actually think that looks better i'm going to just dress this mannequin in this way like because i felt a bit trapped like it was a job so i wanted to challenge my own creativity and skill and they wouldn't like that and i would always get not like told off but just a bit like snidey remarks here or there and it just made me realize pretty quick that i'm probably need to move on or i need to try something where i can

8:07Ladies Who Launch Hosts: be myself a bit more you needed that sort of creative outlet yeah yeah and at what point did it dawn on you the creative route that you wanted to go down well I ended up leaving House of

8:18Perrie Sian: Fraser to go work full-time in a call center again because of money like I felt like I was constantly burdened by this financial pressure so it was like yet again I ended up having to go somewhere maybe I wouldn't have picked for myself because financially I had no choice so I ended up working full-time in a cold calling center so my job was to call small businesses and speak to them about um card machines chip and pin machines right and it was you know it was a fairly easy like job in terms of it was monday to friday nine till five um but it was cold calling so it taught me a lot of like skills you know around like objection handling having quite thick skin people putting the phone down on you etc but then i sort of again found myself at that crossroads and i was like I don't really know like what I'm doing here like I've got no progression I was very much always a progression person I want the next thing the next thing the next thing um and then COVID happened and that's how I started getting into what I do now content creation do you know what it was

9:15Ladies Who Launch Hosts: COVID was really one of those funny sort of well it's a funny time just the wheels kind of fell off the world yeah but for businesses and for people really like that light bulb moment yeah for a lot of people. It was a game changer. So talk to me about through that time, how it looked, where you were in your life, and then what you decided to do.

9:36Perrie Sian: So I was coming out of the other end of my financial issues. I will say that I'd managed to pay off all my debt, which was such a, like, I cannot explain how big that was for me to be able to just have a job where I earned money and paid normal bills, rent, whatever. I still didn't have a mortgage, but just be able to breathe a little bit and be like, actually, I could maybe go on holiday now, or I could maybe do this because I've got a bit more financial flexibility.

9:59Ladies Who Launch Hosts: And thank goodness me that that happened before that time where people were losing jobs and everything in between. Exactly.

10:06Perrie Sian: And I then just found myself with time, which I think is, you know, a lot of people can be really time poor. And I just found myself with time. And also, I've always loved fashion. I've always been the Primark, Topshop, River Island girl. I'd always be going in there. So I was like, I always had this fashion flair and I just loved buying clothes. Like at that time, I wasn't being irresponsible. Like I learned my lesson and I'd really learned my lesson through learning my lesson. I learned my lesson through being in those bad times.

10:35Ladies Who Launch Hosts: And back to that, do you think that you're kind of like the debt and the kind of, I suppose it's just snowballs, doesn't it? When you're in that position, you can't. Do you think there was a little bit of kind of living beyond your means? Almost because, you know, you're like, okay, but I need the outfit because I'm going out. Yeah, and not even the outfit.

10:54Perrie Sian: Like, it was actually just more of a lifestyle that I was attaining. I think I was maybe hanging around with some people that, like, I was trying to keep up with their lifestyle. But also even, like, learning to drive, I didn't have the opportunity for my parents or something to pay for that. So I had to find the money for that. Buying my first car, I had to find the money for that. And I know that's a very normal thing to do. But for me, all of my friends, like, their parents bought their first cars and, you know, all of that. So I felt like I was comparing to them. I'll never forget one of my best friends who I love so dearly I remember she got a like a mini yellow mini cooper for her first car the feeling inside my body it wasn't jealousy it was just pure gut-wrenching disappointment like I felt so disappointed in myself like how am I in this position and not anger towards my parents just like frustration like pure frustration of how do I get that and the only way I saw myself getting that was another job another job but then the more job seemed to just come I then just ended up needing more money I just never seemed to get out of this hamster wheel um so I feel like the only way I got through it was getting through it

11:58Ladies Who Launch Hosts: really yeah and it's I suppose that it becomes the mission to kind of build the life that you

12:03Perrie Sian: want for yourself and you learn like I look back at myself then and I think I never want to be in that position again not only from a pace of financially but also like mentally and just like being down on myself and giving myself horrible negative self-talk which is actually just not me as a person but i feel like you become a victim of that situation yeah that totally makes

12:23Ladies Who Launch Hosts: sense it totally does so so then let's fast forward to 2020 you kind of you're in a good position you yes you've got your you know you've you've had consistent money you've managed to bat off the debt that was hanging over your head like a dark cloud yeah and where where are you at this

12:41Perrie Sian: point are you living at home where are you so we were renting me and ricky so we'd actually done a short stint of living in Belfast and then we came back um to where we like got sort of near where we live now we were just renting like a really like modest little house like we were really happy there um but we still were not able to get a mortgage I was still not able to get a mortgage and I think we were in a position where we were like we probably want to move somewhere a little bit bigger have a bit more space but we just couldn't like so I just was on financially a real saving like spree like I knew that if I wanted to get a mortgage I was going to have to put down a big deposit Ricky as well so we were both working really really hard obviously COVID hit and Ricky's career changed dramatically because his career at the time well he was a DJ so that stopped and then his career at the time was you know going to events and speaking at public events

13:25Ladies Who Launch Hosts: he couldn't do that anymore it was so hard it was so hard yeah so but luckily I could um work from

13:33Perrie Sian: home and started doing content creation so I started just taking mirror selfies I didn't honestly when I look back I didn't really think anything of it I was just like I see some OG influencers doing it you know like when I think of some names like Lorna being one of them to be honest like I see her doing it um that she comes to mind um like some real like OG influences that I looked up to at the time and I was like they seem to be doing something that they really enjoy and it was seeing like Lorna in particular doing like her in the style collections like I was a big lover of the brand and I saw her doing all of that and I kind of was piecing it all together and I thought okay well take a mirror pic put it on Instagram and the real sort of turning point moment for me was a giveaway which is so random right but I hit 40 ,000 followers wow and how how how far into your journey is this oh that was quite quick like really quite quick maybe like six months which I thought was quite reasonable I mean incredible I had some followers already but I hit 40 ,000 followers this was December 2020 I want to say it was right before COVID like was going to be really like shut down everywhere and I said oh when I do um when I hit 40 ,000 followers I'm going to do a Dice Naira giveaway because I just bought Dice Naira app and I loved it and I was like okay well this seems like a good idea and I don't know what happened but it just went absolutely viral like so viral it had like half a million comments which for me at the time was like i was like what on earth is going on in the house of commons like what is actually going on um and it was being shared by like loads of people and i went from 40 000 to 120 000 followers in like two weeks and i was like hold on a minute my whole life has potentially just changed in the blink of an eye wow and it was like between christmas and new year and i remember going on a dog walk with my sister and her partner and i was looking at my phone i was like what is going notifications off literally what is going on and then i kind of remember just having a really like honest and frank conversation to myself and being like i feel i'm very much in tune with the universe and everything like that i was like i feel that the universe is now putting something in my palm and get saying to you you've done your little you know career sin here we go through those ups and downs you love fashion you actually love building a community which i do you're for a social person go for it yeah we're giving you a little head start off you go and from that moment I rented a studio near where I lived because my house I couldn't create content in my house really like we lived in a very modest home like I didn't have a lot of room to do videos or anything so I rented a studio um and I just said I'm going to be the most consistent person there is and that

16:09Ladies Who Launch Hosts: was it basically and when and talk to I'm always fascinated because I am so in awe of influencers because I really, one thing, and because that isn't my background at all. I think now everyone's expected to have a social media presence. Yeah. But I think one thing I always take my hat off to influence is I'm like, people do not realise for a second how kind of hard it is to get a certain aesthetic across or a message whilst creating content. Like it is so, people think, oh, you know, they post a bit on Instagram and that's what they do. It's not a real job. There's that kind of weird stigma and mentality around it.

16:45Ladies Who Launch Hosts: And I really think that is for, you know, I'll say haters going to hate because I'm like, it's a dream job to so many. And it feels like it's, you know, people get invited on gorgeous trips and there are so many incredible ups with it. But actually it is a real job because it's a really hard thing to engage a community. It's a hard thing to engage a customer. It's a hard thing for a brand to trust you and that to convert in the right way. So I'm always in awe and I'm always kind of interested in like the approach and what an influencer's niche is and how it looks. Because I think because it's such a kind of new job offering.

17:23Ladies Who Launch Hosts: People have a stigma because they're like, well, it's something you do on the phone and it has to be somewhat of a side hustle. Right. So I think, like I said, I'm always in awe of influencers in that sense because I know how hard it is. You don't just take a picture and it works. It's a lot more difficult than that.

17:39Perrie Sian: Yeah, I think for me, like I've always, I am very aware of how blessed I am. Like, and I am so, so grateful. Like my gratitude is so high and I definitely have numerous times a day. Is this really my life? And I think it's not because of money, house, material. It's because I'm doing what I love.

17:58Ladies Who Launch Hosts: To enjoy them.

17:59Perrie Sian: And I'm getting paid to do that. And there are people out there, this is not a hard job in comparison to 99 % of the jobs. and there is not one single part of me that ever takes it for granted. I work hard in my own lane. I don't say I work harder than anybody else. None of us are in the lines.

18:18Ladies Who Launch Hosts: We're realistic. 100%. But what my point is, is the stigma around it, I think, is wrong. And I think that happens when something is relatively new. And you argue new now, but it's a new idea. And what's incredible is it's created so many new opportunities for millions and millions of people.

18:38Perrie Sian: People just don't realise that it's a serious business. People are making serious careers out of it. And also, you know, I, for years and years and years, worked without learning much at all. Like I worked just by getting gifted from brands. I didn't have a manager. I didn't understand how things worked. I would bend over backwards for anybody that would even look in my direction. I know a lot of other influencers have been through the same journey. And it truly is. If you want that sort of a level where you're working with brands like that you could only dream of, the only way to get there is by being so consistent.

19:10Perrie Sian: And consistency takes hard work and discipline. Like if you want to, I don't know, tone up and lose weight at the gym, you can't go once and expect to have a six pack. I mean, I wish I could, but it doesn't work like that. It doesn't work for me either, girl. I've tried it. It just seems to not work. But you have to show up when you don't want to. And I definitely have days where I'm like, I'm not feeling myself today. I'm not getting my creative spark. But you know that consistency is what pays off.

19:33Ladies Who Launch Hosts: So you rent this studio. Yes. And I suppose that gives you a real purpose to stay consistent too, because you're renting a space, you know, and you're financially committing to do so. So you've got to make the most out of it. What does consistency or what did it look like then? Like how consistent did you have to be in those early years? Massively.

19:52Perrie Sian: I feel like when I started doing this was when reels became a thing on Instagram. Like, because like back in the day, reels weren't a thing. It was just pictures. Like, you know, that was it. So like reels and mirror pics became a big thing. And it was like, I knew to cut through the noise. I just needed to be the one that constantly showed up. So that's what I did. So I was posting four or five, sometimes six times a week, fresh content every single day. So I kind of made it my entire personality. So whether that would be going to Zara, looking at what's new in, grabbing it, filming it, whether that would be putting an outfit together styling an outfit whether that would be showing people what they could wear on their best friend's hen do you know whether it was what are you wearing to bottomless brunch I kind of have changed my content over time but my content in the early days was definitely based on like occasion wear shopping I'm going to give you styling options for every occasion under the sun and I'm going to go to the Zara sale and show you what I got as well but also building my community I made my community my priority I would spend hours replying to dms i still reply to my dms now i find it so important i really have built a loyal fierce community and that came through just years and years and years of being there and like not allowing myself to get caught up in oh i've got followers now so i can do this and i can do that yeah i wanted to and i really i remember i messaged somebody once an influencer and they didn't message me back and it made me feel some sort of way i felt like a bit of a weirdo like i know it sounds weird but i felt like oh did i just put myself out there to get burned like that sort of vibe and it now makes me think sometimes it's just an emoji like i'm not going to be able to write you a three-page essay every single reply but i have some people sometimes that message and say oh perry like what do you think of this blazer if i wore that to a wedding what would you wear this takes me two seconds to be like just wear those shoes or like you know what i would do this instead and that makes such a difference because then when i make big moves they're right there with me and that's really important and they believe in you yeah it's so

21:47Ladies Who Launch Hosts: interesting that you're saying that you kind of built it based around like occasion wear and yeah

21:51Perrie Sian: because it really that's full circle the coast thing isn't it yeah and i what was one of the full so i've had many of these one of them was that i ended up working with coast before they they're not a thing anymore they i worked with them quite a few times on ads and i was like saying to my manager like this is so bizarre to me like i used to they would yeah would pay me to

22:10Ladies Who Launch Hosts: do ads with them absolutely bizarre so so you so you're in the space where you're kind of building this you're doing these halls you're doing and and your your content is very recognizable to be you yeah so and i see that i can picture where you're stood i can picture what's behind you so we're really kind of familiar with how your content looks and then at what point do you get that you've done you're doing these giveaways you're you know tripling your following that you know the engagement is kind of off the scale at what point does it become a real kind of financial stream for you in terms of brands approaching you when I started working within

22:46Perrie Sian: the style was probably one of the biggest um turning points so I bought from in the style organically and then they reached out to me this was like three months after that giveaway blew up so I was on like 120 ,000 followers in the style back then we're working with people like Lorna people like Naomi people like Stacey Solomon Jack Jossup I'm talking household like household names like Lorna and Naomi I would say were actually a little bit even for them more of the

23:14Ladies Who Launch Hosts: you had like the influences and then the more mad streams exactly household names and um they

23:20Perrie Sian: approached me about gifting obviously I was like oh my god yes gift me I want everything and I just did content for them for free and it performed really really well um and then we started talking about paid stuff and then actually they just jumped the gun and they were like you work perform really well for us you know you wear the clothes organically which i did we want you to do an edit and this was like six months after the dyson thing and i mean i still remember the feeling of how i felt in that moment i was like an edit with a brand i'm gonna have to take photos and like my face gonna be on a website i it was not lost on me i was losing my mind ricky that's here he'll remember i sobbed i was like this is the best things i've happened in my life like well it will I finally felt like I was just like, wow, like people are getting me for me.

24:08Perrie Sian: Like you're understanding me. Like as a person, I felt so accepted. So I was like, yes. And that did really well. Did you have a management at this point? This is when Hannah, my manager, got put into the mix. Finally, I was like, I need a manager.

24:21Ladies Who Launch Hosts: Did you know how to carve out a deal in that way?

24:23Perrie Sian: Like she came into it literally just as we were signing that deal. So she could help guide you. Thank goodness.

24:30Ladies Who Launch Hosts: I suppose because it's really hard to, I mean, it's hard. Oh, I wouldn't have had a clue. Anything to sort of know your value and know your worth. Like, I suppose you can monitor it in like Instagram stats and social media. I would run it for free. Yeah. But how do you like know how to monetize that?

24:46Perrie Sian: That is like a whole thing. And I think there's a bit of a gap there as well in the industry. Like management is so important and key in those situations. And for me, I genuinely had no clue. Reached out to a few people for help, didn't get any answers. I actually reached out. all right now now when i think about it if an influencer reached out to me and said like what do you charge for a brand post i'm not going to disclose that i probably would be quite helpful i can say oh you know like i can't give you that but i can give you xyz and i remember reaching out i probably should go back and unsend those messages reaching out to a few influencers being like hi i'm starting to like what do you what do you charge for a post but i just genuinely had no navigation and how i actually got introduced to my manager it's of such a small world she I was introduced to my manager through my best friend right my best friend Harry um who now produces my podcast and he rang me one day and he said I think that you probably need to look at getting a manager I can see that things are you know you're getting people approach you whatever and I was very anti-management I was like I don't want anyone to tell me that I have to do an ad for a brand that I don't want to do it for and I'd been exposed really interest interestingly I went to an influencer event on my own back when I didn't have a manager and I was exposed to a conversation which was quite toxic where I heard people talking about how bad all of their management was and how they were all going on their own and I heard that and I was like I'm not getting a manager I'm doing it on my own thank goodness that really changed quickly so yeah my best friend Harry introduced me to Hannah and because it was like a personal introduction you felt safe I felt really comfortable and it was great news from on then she's still here she's here somewhere um but I thank goodness she came in when she did so she got the first deal over the line that edit did incredibly well better than they thought we then did a second one and then it was like no like we see where this is going I was still growing on Instagram really fast at the time and that's when we I went in to do my full in the style collections and I did those for almost four years and for me I think that's where because I was able to back up with facts I was able to say I did I sold a million pounds of clothes in 20 minutes so I can do this do you know what I mean and I feel like before then I do think it's hard to get taken seriously in the industry I do think that the influencer culture is very much like you know it can be a bit like smoke and mirrors and why do you

27:09Ladies Who Launch Hosts: think that is is because it's kind of an easy it's also an easy title to throw to throw out there isn't there and for me there's a real difference between a content creator and an influencer like are you influencing me to buy it am I like do I want to am I influenced the trip you just went on do I now want to book it and somebody that takes pretty pictures yeah I think that I am more of an

27:31Perrie Sian: influencer like 100 % I create content but it's not content that's like you know it can sometimes but I know that are that people buy from what I recommend but that has again you have to be committed to nurturing that for people to really trust that they want to use their hard-earned money on something that you recommend and I think that's something that I really sits quite heavy within me because I used to waste my own hard-earned money on crap and I got myself in a bad situation so I think I always have that in the back of my mind like think about you know this is why I'm so careful and considerate with brands that I work with and my number one rule of thumb has always been if I haven't been a customer of that brand before I'm not going to work with them and I've never worked with a brand that I've not been a customer of because I'm like I can't connect I nearly did once I nearly did once I won't say the brand and it blew up in my face it was got a really bad decision i ended up coming out of it because i was like it's not clicking and

28:25Ladies Who Launch Hosts: it's not clicking because i've broke my little rule yeah do you know i have the exactly same rule as you i do it in such a different way i picture myself in an interview yeah so like i host this morning right so if i sit if i was on the sofa in the other seat and someone was saying so tell me why you love this brand if i if i'm if it feels like i'm you can't not being genuine or this isn't right then i'm not working because i've i've done it before previously you know and you know many moons ago when I felt like I was fronting something that I was like oh god because the paycheck was fucking great yeah exactly and and you know and I think a lot of us have been in that position where it's happened before but I really quickly realized that this is I didn't want to post any of it I didn't want to show up and I'm like oh god this is awful

29:09Perrie Sian: and I think it's transparent I think people see through it it's like are you really doing that Absolutely.

29:13Ladies Who Launch Hosts: And listen, that comes with, you know, privilege and success that you can say no to things. You only say yes to things that you're extremely passionate about. So we also should recognise that there was a day that, you know, there was a time that we were both, I'm sure, going, this is great. The money's good. Oh, my God.

29:30Perrie Sian: Absolutely. And you wouldn't.

29:31Ladies Who Launch Hosts: But I think it's almost growing as a person and really knowing that we have a responsibility when, you know, particularly in your vein, when you're influencing people to, as you say, spend their money.

29:41Perrie Sian: yeah i just think like i yeah you have to work hard to get that choice i think that's really important point like you are gonna have to go through the times to get to that point where you can cherry pick yeah i think it's also important you can always remain true to yourself in some way you've just got to learn to pivot um and you know some if that means saying no to sometimes big money things because of that do it because you want to stay true to yourself and your audience will know but if i i can't even think of a brand but i just know my community see through me so much I don't know like if I did I can't even think of one but I just know they'd be like what are you doing yeah supernish and so unrelated to you like literally like what are you that's just not you like you don't I know you don't use that or I know you wouldn't wear that or something like that so

30:19Ladies Who Launch Hosts: yeah there are lots of brands that you've worked for that you adore and knowing I suppose you can really sort of measure the success of how you do for those brands particularly in that social vein you can really see what's cutting through and what isn't and the sales and the click-throughs and how that converts was there is there always sort of been that itch that you want to scratch when it comes to building something for myself for yourself yeah I've always always always had

30:48Perrie Sian: it in the back of my mind I'm like that's another phase of my life and I'm not gonna lie I've always put it to the back and again imposter syndrome something that I really seem to struggle with and I just can't I look at myself and I'm like if I'm looking in the mirror and I think why are you so struggling with this imposter syndrome it stopped me from going to events it stopped me doing red carpets like I've had amazing opportunities I've never been on a brand trip abroad I've never done anything like that I've never been actually I've never been on a brand trip because I just really feel this imposter syndrome and it's something I'm trying to break through and what is it you what is it you feel just fear of people misunderstanding me which I think comes back connected to my childhood and like how I felt during my teenage years There's fear of just not feeling like I fit in.

31:31Perrie Sian: And also just fear of, like, I don't even know, not being on my own, but just a fear of feeling like I'm not gelling, and I'm just like, am I enjoying this?

31:40Ladies Who Launch Hosts: You should so make this your thing for 2026, like break the seal of it. Yeah, yeah. Because if you think about those environments, the probable fact is that you'll be with like-minded people that understand what you do or that, you know, have maybe had a similar path.

31:57Perrie Sian: Yeah, it's just not like me as a person. I don't know where it's come from, but I think it's because I do see the beginning of my journey, not accidental because it was meant to happen. Everything happens for a reason, but it was a bit of like a weird jolty start to the industry. So it feels like I've had to really learn as I go along and I'm like a bit of a hamster on a wheel and I'm like... But then you don't know that anyone else's isn't like...

32:17Ladies Who Launch Hosts: Because you're very transparent and I think that's something people don't necessarily share so openly online, but you do, which is brilliant. in your community know you but say there are people on that trip that have had a really similar start but they just don't really mention it yeah you might really love it yeah you might find like

32:35Perrie Sian: a crew of people that you're like oh i think it's more so as well it's just that whole not good enough thing which i hate and it's it i am gonna get i have committed to a brand trip this year there you go girl so i am gonna be going there you go but it's just it's just taken me time and this is where having my own brand came into it as well so it's always been one of those things was I have to do this like I'm so passionate about fashion I'm also passionate about people and giving solution based things and I'm just so passionate about all of that it would be so silly for me to not use my experience and my passion to do that and invest in something which could be great in the future but it's always been that can I find the time am I going to be able to commit am I going to have to make sacrifices like I'm the sort of person where I don't want to say no to anything I want all of the opportunities and I don't want to have to give up anything for something else so I think it was just the case of I got presented with the chance to do it and I was like it's push that button it felt like a push of a button like it's go time I can only imagine

33:33Ladies Who Launch Hosts: going from influencer to founder it's obviously you've got so many learnings of what you've sort of been a sponge around but it being your own is a completely different ball game isn't it I've

33:45Perrie Sian: never experienced stress like it um like stress to the point of like losing hair losing weight because i i my problem is i take everything on so emotionally i am a heart on my sleeve person like the tears i even have to fight back talking now just numerous times because i'm so sensitive i'm sensitive to what to everything so because of that i feel everything on a different level i can't just switch off i can't just be like if a customer was to message me because i have that relationship with my audience they will message me and say something's happened with their order or whatever like that will i will not be able to let that go i'm like right get that sorted now like i'm that sort of like people please a person so for me it's been learning business is transactional you don't need to be so emotional about it all the time and just kind of separating

34:35Ladies Who Launch Hosts: those two people do you know what this is you know a female a space for female founders and And it's one thing that we all have in common is it's so tough to separate emotion from business. And I think it's something that when you, it does take a minute. Yeah. But it's, but I think that's the nature of us as humans. I think it's a good thing. Exactly that because we can lead with emotion too, which can be really powerful. But actually having it, when something goes wrong, it's where it's really tough to sort of remember that it is business. But one thing that I've really learned and one thing that I have a life coach who is incredible and that she really tells me is actually that if something doesn't work out or something isn't happening in the way that you type, it is that thing that's not happening, not you.

35:20Perrie Sian: Yes. And that's what it's really important to separate.

35:22Ladies Who Launch Hosts: Like, do you know what? That launch really wasn't successful, but that was that launch. Yeah. But here we go and I'm going to develop the next one. So like it's really because you do really like it starts to, you know, things don't work out when it's your baby. you do you you wear that don't you and it kind of weighs on you a little bit so I think it's an important thing to try and separate it where you can yeah I yeah I'm definitely getting better and

35:45Perrie Sian: I'm having a bit of a you know come on like have some boundaries yes but it's just you want you want it to do so well you're so hungry and also because for me I feel like it's a lot at stake because it is my life fashion is my life and I work with other brands too and why is reason so different and why should people shop reason and if it doesn't go right i just take that so personally

36:05Ladies Who Launch Hosts: and it's and it's a risk when you're already doing incredibly well in your field and you've got these great relationships with these brands you know carving out something of your own is a risk because actually it's already going well that's probably the biggest thing yeah yeah it's

36:19Perrie Sian: like why if it's going so well you're working with dream brands you know like primark for example what you're getting to do and for me it's just like nothing can beat the feeling of it being your own and also it's the 100 % control like I have 100 % control and I sort of feel like in the style like got me because they gave me a lot of control I could pick whatever I create the clothing from scratch basically with them they just facilitated it and it's like that learning then has led me to where I am now but having that 100 % control and being like your decisions impact this so greatly is something that you can't get anywhere else no no and it's a it's a beautiful

36:52Ladies Who Launch Hosts: thing you you develop your brand guidelines and how that looks and they're yours to protect so talk to me about the first kind of step and how you decided what the first drop was going to be and how that was going to look and the partnership that you have yeah so my co-founder adam obviously

37:09Perrie Sian: was the owner of in the style and he had huge success and came away from it really successful and we started working on it so what where are we now i'm losing track of time that's what i am probably almost two years ago so number one the hardest thing is getting a name it's like wow i never wish to experience this again it's the most difficult thing in the world like if you're starting a business just start thinking of the name 10 years before you want to start the business and then check your trademarks everyone's got an opinion too yeah oh and don't tell anyone especially no one that doesn't get the vibe it's like naming a baby like never say it because you go oh really they are gonna piss on your chips so just be prepared for that like don't tell your family members they're not going to get the vibe so just don't bother then you've got to try and own it yeah and then you've got to try and get the instagram and stuff it's a it's a lot guys so just be prepared for that but that was sort of the first stages we always knew we were going to be a bit of a solution based brand in terms of fashion we always knew athleisure you know your comfies your leggings your trackies as well we wanted to start we're not saying that's the be all and end all of reason but we always knew that's where we wanted to be placed in the beginning and our biggest kind of benefit is that we do sizes 6 to 28 tall and petite offering from day one incredible bearing in mind some brands come out with three sizes so that was always our thing what that meant for us as a business is our investment was so high so when i say the risk that we entailed it was over half a million pound risk because we had to buy the stock we have to meet suppliers minimums like to be able to offer these incredible size ranges and you know for

38:41Ladies Who Launch Hosts: listeners yeah listening to this now that of course if you launch something initially with retailer yeah they would sort of forecast a lot of that stock for you and they're kind of committing

38:54Perrie Sian: to orders which would make your purchase order yeah you know a lot safer because you know that

39:00Ladies Who Launch Hosts: stock is guaranteed but when you're you know looking at a half million pound investment that you're sat on and you're hoping yeah by the grace of god that this is gonna move it's it's it's a

39:11Perrie Sian: scary position to be in and also it was the predicting because we were we were planning this a year like they started doing the actual clothing design and everything a year before right so you're predicting like what is what are people going to want are they going to want color or do they want black you know are they going to want premium knitwear like even putting yourself in the pricing arc of the market is really difficult because you've got people that can sell tracksuits at 150 to 200 pounds and then people that sell it at 60 quid it's like where do you put yourself and one thing about me and adam is i think where we really champion is we know our customers so well and we have different customers we have names for them we know them we regularly talk about them we refer to them as their names we know who they are we know their age we know where they live we know what they do we know everything because if we know our customers so well we'll just hit it with the product like so right and that's really what we did so we knew athleisure we knew like knitted coords but using you know trying to be more sustainable recycled fabrics we've done a lot of we're continuing to really diversify our fabric library we're bringing in 100 cotton sets this year and also really working hard on our pricing it's something that's so important to us we don't want to be unattainable but we also aren't fast fashion yes so we're sitting in the middle you know you can get a gorgeous 70 cotton track suit for 100 pounds which feels like a nice place to be and you you're getting great quality it washes well it lasts it's not a one and done sort of outfit so we the whole of 2025 was gearing towards like the moment of the launch we always knew we wanted to be a september launch we never launched in september we always knew we wanted to be no never does we always knew what to be september because if i i feel like if you're launching a fashion brand that is single-handedly the best time of to launch it unless your swimwear brand don't launch in september so we always knew september was the month because that's when i feel like people are open to investing in new pieces to put in their autumn wardrobe and we were given a sort of 360 capsule drop you some outerwear some knits some trackies some like basics in there in great size ranges great quality good pricing that was our thing we're not trying to change the world but one thing about reason is our kind of ethos is whenever we're in a sign-off meeting and we're looking at things i'm always asking so what is the reason pardon the pun that she is buying that over going xyz and we have to have a reason even if it's just that it's 100 cotton that is a reason even if it's it comes in at this price point but a lot of the time it's functionality is it reversible can you wear it two ways like is it waterproof like what are the reasons that she is going to buy this from us versus all of the other brands because it's a noisy space it's a noisy noisy space so it has to be you have to cut through yeah yeah yeah that makes that makes perfect sense yeah was there sort of on the road to launch

42:02Ladies Who Launch Hosts: a sort of time that you were like do you know what this is just numerous okay I quit 65 times a day

42:08Perrie Sian: I specifically in the September so the September came around and it's all of a sudden you're almost waiting it's like oh everything's sort of done so obviously we booked the clothes we all the clothes were done ages ago because we were booking them on far in advance that's how it worked everything was done apart from it's when the marketing starts picking up at that point the shoots you know the instagram and all that and at that point i was having a really difficult time personally like i had not really had any personal issues for a long time like touchwood and all of a sudden something happened in my family and it really knocked me for six so i was dealing with launching a business whilst dealing with some issues that i didn't really think i was going to be dealing with and I found myself in a place oh and also balancing all my current work commitments you know through my management my brand deals etc like working on the big Primark deal like there was so much happening um and also still trying to continuously be better every day I was like I'm drowning and there was this one specific moment where I actually was so broken because we'd set up the Instagram for Reason and we'd managed to get the Reason Instagram handle just at reason which i'm sure you know just getting your clean instagram handle is pretty much impossible so we got it and everything was fine and i wanted to um get the blue tick on it right so you can just do it through meta but i did the wrong one so i did it instead of a business i did it for a personal so the instagram changes the whole it changed to adam's name so it said adam frisbee the profile picture was of adam and we couldn't change it for a month that's what they said to us we were five days away from launch at this point we were just about to announce the instagram like go and follow the instagram luckily someone at meta thank you i think so many people messaged meta for me that eventually they got annoyed with me and they stopped they reached out to me and they were like can you we're gonna help you but please can you stop can you please never ever contact me literally so thank you to that meta contact who sorted it but just in that

44:03Ladies Who Launch Hosts: moment it sounds so trivial but it's like you're drowning isn't it when everything's on top and

44:08Perrie Sian: And also I'm learning, I've not done this before. Like Adam has built a brand before. He is so polished when it comes to dealing with issues. Whereas every issue to me at the time felt like a car crash. And I was like, how do I get through these? Every day something's happening. Is it stock that's delayed? Is it this person? Is it that person? And, but now it's so much better. And I'm really grateful for the time then. But wow, it was a lot.

44:30Ladies Who Launch Hosts: And it's just never like linear, is it? Like it really does. But it's hard to get your head around, particularly when you've been on the kind of shiny side of it all that that's the key that's what that's what it is right you don't realize the the back end is is really back end the back end is in

44:48Perrie Sian: the back like that's what I will say what you're not is in the front ever yeah and I feel like I've learned so much which I'm so grateful for and I'm still learning and I don't think I ever will stop learning but it is not shiny it's not magnificent it is difficult like and it's difficult when you do i am still so in my influencer career i'm still growing i've still got big goals big dreams and i'm going to do other things now maybe a bit of tv a bit of radio like let's see what's out there for me but i'm still building a brand that i've got big vision for like i'm not just somebody that has one thing you know some founders are just building their brand i'm doing 65 other things as well and trying to survive and probably maybe have a child one day if that will work i won't know also trying to maintain a relationship poor ricky like you know there's numerous things I'm trying to do and be a great family member and try and be there for everybody but I do think it was the stress levels were extremely high like to the point where it did affect my health I've never experienced that before where I was like oh I actually don't feel like myself because I'm so stressed now I've learned to manage my stress a little bit better and you have to and and and

45:52Ladies Who Launch Hosts: what do you do to switch off when days like that when you're like okay this delivery is stuck yeah on a ship somewhere and you know we have a deadline to hit and this has happened and

46:03Perrie Sian: everything else is in between actually airplane mode on my phone is a great one i know that sounds a bit drastic but i've started implementing this thing when i'm filming at home for like just my reels i'm like guys i'm going on airplane mode now and i'm going to give myself that space because for me my my filming is actually what i enjoy more than anything and i will never stop just creating my Zara Reels, my H &Ms, like that's my safe space. It makes me so happy. And for me, it's like, I'm just going to give myself, I'm going to be a bit strict on my boundaries. I'm going to give myself a bit of time.

46:33Perrie Sian: We also have a great team of people that are super experienced in the industry. Like they know that they can deal with these issues. It doesn't always need to sit on my lap and always just know that I can let those people deal with it. I don't have to be in those crisis situations every single time. And I think now we are a few months old, we've got a much nicer filtered system. also going on holiday is great but you can't be doing that every time but we just had a gorgeous break and it was that's nice that kind of um like being committed enough to go right airplane mode i need a little bit of headspace otherwise i'm no good to anybody but i'm not i'm sure i'll be sure and i hate it because that's not me but i can feel myself slipping a little bit and i'm like no don't do that i'm not gonna spiral yeah just give yourself a bit of breathing space and just get be like nothing nothing is going to drastically change in the next hour i'm not going to airplane mode for a day that'd be impossible but even just an hour just to be like i need to gather my thoughts and then i'm going to send you 65 voice notes afterwards when i'm done and then oh great she's about to come off airplane mode i want to talk about the launch day for a reason because obviously

47:38Ladies Who Launch Hosts: like you say as these things are looming it's like oh my gosh the it's a bit of a pressure cooker but I have just got some of your stats here I mean it's a brand in its infancy so this is just incredible yeah mind-blowing success you made a million pounds in revenue in the first 30 minutes

47:58Perrie Sian: yeah it was actually 20 minutes yeah I mean yeah it was insane it was I have never experienced something like it in my life I thought I thought I had for my in the style career there was a moment within the style where we used to do something called the dubai collection it was like i used to love going holiday to dubai but i'd always share my outfits and then someone actually suggested one of my followers said why don't you do a dubai collection within the style because i was already doing collections with them and we would theme them right and i was like guys that is just such a banging idea so we created the dubai collection that might mean i get to go to dubai yeah exactly and i get to go to dubai do this and it sort of became like a bit of a thing in my community it's like march april the dubai collections come in don't buy any holiday outfits i've got you covered and there was one moment where the collection went live adam and jamie had flown flew over it was a big thing and they sold we sold 19 000 units in 20 minutes like and but at this time i had 300 000 followers i like when and then we did this video and this video went really viral where adam told me what we'd sold and i i actually pushed him over because i was like i don't believe you but it was quite a big push and he like literally got stumbled sorry about that I'm like so shocked and in that moment I was like someone like me coming from where I'm from and having this family complexities and all of that that I've got could do something like this I felt like wow that was one of those moments and this was another one of those moments with reason you manifested yeah I just felt like wow like I've not been on tv I've not like been on like a celebrity platform in some way I'm actually just a very normal person with extremely normal if not abnormal upbringing and wow like people trust is that feeling of acceptance again I really crave it like you trust me that much to give me and that feeling of elation so with reason it the same thing we we prepared for a big launch I'm not gonna lie we one thing about which is so unique about me and Adam is Adam it's not like I've partnered with someone that's just an investor he is an influencer Adam's community would rival mine like we have a mixed community really but people like he has got such a strong community so it's two really powerful like communities colliding together it's not just like he's invested in my business and like he's doing the back end he does the back end and he does the front end he does all of the finance stuff and he can sell 10 ,000 leggings like that's kind of like he's both so we knew that we wanted to play it big and we had to because we wanted to give that size offering and we wanted to give a decent collection we didn't want to just drop three things like what a waste we wanted to say look here's your one-stop shop so your autumn winter wardrobe but i think we were watching the numbers we had like an early access thing we're watching the numbers on shopify like of the sessions and it was like you know two thousand three thousand four thousand and the next was hundred thousand i'm like what is going on and we had a room full of people because the next day we plan to go to Ibiza to like celebrate we'll hopefully celebrate and Adam had his Shopify phone on and the notifications I mean it was like ding ding ding ding ding and then within

51:01Ladies Who Launch Hosts: 20 minutes everything was gone like everything was gone but then which is amazing like incredible I was going to ask you is it like does it feel like validating or does it also feel intimidating because you're like okay now we have to go again intimidating validating validating because it's

51:19Perrie Sian: like i never have to do that run up to launch in a business again i found the run up to the launch harder than launch like i really truly did the run up to the like the perfection side of me wanting to get everything right and also the pressure of there's half a million pound of our money in this this needs to perform it has to go it has like we and also in fashion being stuck with stock because ultimately yes we did that launch but we had three more launches planned before the end of the year after that so we we're planned up a bit we're planned every single month yeah so if that doesn't we're now stuck with more exactly and you've got cut and also cutting through the noise black friday christmas like in fashion everyone's on sale everyone's doing this incredible so it was great and the initial reaction was we went to our b3 at the best time it was incredible then when we got back all hell broke loose we i've not really spoken about this but we essentially we We were in a warehouse and there was a few issues where we were like, okay, this seems a little bit weird.

52:20Perrie Sian: But essentially the warehouse over promised and delivered and we just couldn't get the orders out. Where people had gone two weeks, there was no order. And it was a really, really difficult time. Like we were, so we had to move warehouse. So we had to close the website for three weeks. Oh my gosh. Stop trading for three weeks and move the entire warehouse from A to B to be able to get ourselves back up. and running before Black Friday before peak season and I remember thinking how have me and Adam that have got so much experience between us and we've got a power team of people managed to get ourselves in this position and then you get that drop again of emotion that drop of like oh my god this is like this is how and also as someone that's so in touch with their customers and their community I don't want to offer anything other than the best and I'm now you know potentially you know not offering what I want to offer and it was that whole how do we pull ourselves back around from this but we did we moved within a week and now everything is totally fine wow but the scale i can't imagine moving warehouse in a week yeah so i just can't oh and then we moved again but i but to the same the same company but they moved us because they were like we can't intake all the stock we we were very ambitious with the stock we were buying tens of thousands of units and they were like we actually haven't got the capacity either so we had to move again and at this point we're like is this a joke can anyone help us but we managed to get it sorted but we you know we just actually closed off we had like a meeting yesterday before i came here so from october to december bearing in mind three of those weeks we weren't trading we've done 3.5 million in sales

53:53Ladies Who Launch Hosts: it's just insane i know that is insane when they told me that yesterday i had a bit of a clue but

53:58Perrie Sian: i was like seeing it on paper i was like wow how did we do that those kind of numbers are yeah what

54:03Ladies Who Launch Hosts: kind of these big corporate monster juggernaut brands yeah that you know they excite them yeah Yeah. Like it's it's incredible. I mean, if you've not I know that you kind of seek that outside. You know, you've been very open that you really seek the outside validation and approval. I mean, that must give you a little bit of that.

54:26Perrie Sian: It does. And it's like it's connecting what you're doing. Yeah, it's working. Yeah, it's definitely working. And it also gives me that absolute drive over performing is what we would say. I'm like a sort of person where I get to the top of the mountain and I'm like, where's the moon? But I am never, ever satisfied with being at the top of the mountain. And that is a positive and a negative. Positive because I'm ambitious. Negative because I never seem to be that 100 % satisfied. Adam is the same. So together we're like difficult.

54:57Ladies Who Launch Hosts: In business perspective, it's brilliant because you're always striving for the next thing. but do you ever take those moments to kind of sort of soak it up a little bit even just like for

55:08Perrie Sian: yourself yeah I feel like that's what I did truly when I went on holiday like recently went away for almost three weeks I've never in my life felt so needed just to get away from everybody like my social battery was like minus 555 I was like I'm done and there was just moments with me and Ricky I was like I can't believe we're doing this like I can't believe this is happening with reason and we're turning over these numbers like we did a launch when i was away and i was you know in a hot country and we launched an active wear drop i mean i'm not wearing a three-piece active suit in the maldives like for walking around you know what i mean that could yeah i could you might pass out exactly it was very clammy and um that collection did so so so that was on the 8th january what a difficult time to be launching anything it did incredible and i'm like that was even without me facing it and I'm like now people are getting it already people are getting it and our biggest thing was within the style very much a collection based brand so we're going from collection to collection which is amazing so you get those huge peaks but then you get those big lows it's like we need that day-to-day shopping and that comes from brand awareness and new customer acquisition like we need people to know what reason is and that's now happening and I

56:17Ladies Who Launch Hosts: suppose for it to like live alone too yeah without me exactly that like you know that you've like Like, you know that Perry's cut through, but to know that Reason has its own brand identity and it can perform with... And even for you to live a fulfilled life, that you can take time out and you've got an incredible team to be able to, you know, man the ship. But actually, Reason is a brand that lives by itself. I think that's when you know that you've really created a successful business.

56:47Perrie Sian: That's always. And that's always been a worry as well. Like, that's what I need to happen. Adam's the same. he's done it before he committed 10 years of his life to win the style and even though he came away from it so successful the personal stress that it came with was paramount so I don't want to go through similar things so I think we both went into it with such a clear goal of what we won we put in right practices yes it was clunky along the way but now we're seeing the fruits of our

57:13Ladies Who Launch Hosts: and what what's next for you because this is like this is thriving and this feels like you've really found your like it found like it's it's found my page yeah it's clicked for you yeah it really really has yeah so what I know that you know reason isn't the only thing you do as much as it's booming yeah what kind of if you were look if we were to look ahead and we like spoke in like a couple of years time what would you say that you want to see come your way in the next couple

57:41Perrie Sian: years so I want to I think what's really important number one is just continue my organic content because that is so important to me. I want to continue growing on Instagram. You know, I've grown from nothing to 2.1 million followers. That's myself. Just hit a million on TikTok. Want to continue doing that. Continue doing all the fun stuff that isn't paid, but it's what I enjoy. That's like my cup being full. I would like to sit in five years and say that I potentially am a mum. I think it's important to say, I don't know whether I will be. I'm still very much 50-50. I don't know. I hope I am.

58:14Perrie Sian: And I hope that I give myself enough of a push to be like, stop it now. Just go and do it. Do you know what I mean? But career wise, reason to be in a humongous position. You know, I would love to see us in some retailers, you know, maybe Selfridges, something like that. Also some wholesalers. I would love to see that we have progressed into other areas, not just athleisure. Like maybe we do some swimwear, something like that. But when nothing is off the table with reason, it's just that we wanted to start where we knew we could really thrive. and I want it to be a household name like I don't know I want people to wear it in the street I want to walk past them and be like wow that's my brand that's really special I also want to continue working with big household names Primark being such a big one for me that's really full circle

58:59Ladies Who Launch Hosts: yeah because if you think about that you know moving it away from reason for a second and talking about the success that you've had with Primark yeah you I mean you started doing the halls and you know buying that buying bits and documenting them that was yeah probably way back in the 2020 era yeah so to have the kind of relationship that you have and the partnership that you have with them now that must be a dream come true it's that is still the most pinch me

59:25Perrie Sian: thing because it's just so 360 it's almost too 360 like I was always when I was younger when I had no money the Primark girl I'd always be in Primark and I would find it like I'd find it what's the word I'd love it thrive off of going to Primark and finding a bargain outfit and then everyone's saying where's that from you say Primark they're like what yeah yeah yeah yeah that's Primark and I found it and that was my thing that was like my vice like everyone knew me for Primark and then I started a Facebook group called Perry's Primark Picks this was before Instagram which is what's even more 360 and this group I create a community is 8 ,000 people in there where we used to share our Primark finds and I would go to Primark and say girls guys this is what I found this week they've got this they've got that and then other people would post their finds in there and it became the community I feel like when your community start engaging with your community that's when you've got a community you know I mean when they become friends so I was like this is amazing then transitioned onto Instagram and my thing with Primark was always just I would go in find the best things and do a primark haul right then the come to primark with me started which was basically i don't know where it came from but one day i was like i'm gonna do a voice over of me finding what's good in primark and what's bad and i started doing these come to primark with me and i would just say funny comments about some of the things i was like something like my nan would wear on christmas day like just like witty things and people just absolutely loved it like they thought it was so funny because i wasn't afraid to tell primark when they were wrong but I also always followed it up with a positive haul a try on none of this was paid by the way the first time I've got paid by Primark was Perry's Primark pics I've never worked with them in a paid way before because we just I always sort of knew in the back of my mind there was going to be a moment I never thought it was going to be this moment where they allowed me to be 100 % myself they knew I didn't want to like a photo shoot or anything I wanted to shoot the my pics in my wardrobe you know with people that I love I wanted to be in my environment with my dogs like they allowed me to be 100 % myself and they know that I'm still new to this whole media and you know even this this is my first sit down proper podcast like I've ever done so like oh thank you all of these sorts of things are so new to me so they've been very careful with me but also just allowed me to be so involved they knew I wanted to pick all the product they knew I was going to make comments good and bad and they've just allowed me to 100 % be myself so obviously we've got another one coming out and hopefully long may it continue because I just

1:01:54Ladies Who Launch Hosts: think it makes so much sense for them yeah and I think also like you say I think when I look at like some of my favorite influencers like uh Melissa Melissa's wardrobe she's a great example like I don't I trust her because she tells me if it's shit or she tells me if it's wonderful yeah so I think you do and I think what's interesting about these big brands now is that they're really understanding that of course no one ever believes that you solely wear Primark no that we believe that you love this and you might wear this I think it's this kind of new way of thinking which is so refreshing which is probably born from influencers like yourselves saying you know get this from here but don't get this we honestly is so key this is why I knew starting reason that I wasn't just

1:02:37Perrie Sian: going to can in all my other work it wasn't so smart it wasn't a case of oh I'm now a brand so I don't wear any other brands no I can't wear my own brand 24 7 it's impossible because what am I wearing on holiday yes you know what am I wearing when I'm going to someone's wedding like what tracksuit that's gonna look good you can travel there yeah I can travel there in it but obviously you want to wear your own brand champion your own brand but I also love Primark I love Topshop I love ASOS I love Zara I love H &M I shop from everywhere do you know what I mean it's like an amalgamation and that's like so great and I feel like that's what the world is now and also

1:03:06Ladies Who Launch Hosts: So that's what we all do. We're not all just, you know, loyal to one brand. We all have favourites, of course, but we all get a little bit from everywhere, don't we? I wonder, before I do our rocket round, I want to ask you, has your kind of idea of success changed, you know, from like the Perry that was trying to sort of fight to pay the debts off and kind of lead a certain lifestyle? I mean, you're now fortunate enough, of course, and we always say that you're, I don't ever like to say the word lucky. or because I think you create your own luck, right? You were kind of there knocking down doors and making sure your life has paved itself in this way.

1:03:44Ladies Who Launch Hosts: But has your idea of success changed to the idea that you had back then?

1:03:49Perrie Sian: Yeah, I think my idea of success back then was like anything was success, which sounds extremely strange to say, but like any brand deal was successful. Like any new follower was a success. Like I'm growing. I think growth was success for me back then. It still is now, but I'm now starting to understand personal growth is a success to me like committing to a brand trip like putting myself out there in the tv world a bit more and going to red carpets and really enjoying the fruits of my labor that to me is now success and slow I'm not going to slow down one thing about me is I'll never slow down but I am going to find ways to just like having that nice holiday over Christmas just sit back and be like wow like this is the fruits of your labor enjoy that nice hotel enjoy that little treat that sort of thing it's so important to do we for many years

1:04:34Ladies Who Launch Hosts: me and my husband have that's i always say i could not have one other break throughout the year but that christmas time yeah i've just learned this it's honestly it's because everyone believes you when you say you're having a holiday that's what i think because everyone's off this is the new thing so no one's chasing you yeah no one's you know the only emails you really get are like you know junk sale things that are like boxing day sales yeah oh amazing yeah um it's like a really protected piece of time for us so everyone always says oh you go away every Christmas and I'm like we do and we do the build-up here but we just love that particularly now as we've our family has grown it's not just us anymore it's so concentrated and it takes me that many weeks to actually switch off I didn't you know when you go away for a sort of little period of time you're like oh god I'm not used to this yet and so yeah I'm like I we work all year for that trip I so I can't honestly that

1:05:25Perrie Sian: is I cannot even explain to you how much I agree because I never realised it until I went. And the only thing I wished when I got there was that I'd gone sooner and I'd done Christmas as well. Because we did Christmas at home and went like the 29th. I was like, why didn't I just go sooner? That break is so important. It's so important to take that time for yourself.

1:05:42Ladies Who Launch Hosts: It really, really is. And obviously it's a luxury to be able to do it. But if you can, it really, really is important.

1:05:47Perrie Sian: Even just switching off at home, like saying to yourself, I'm at home with my family, but I struggle with that. I do need to tend to go somewhere, at least even if it was in the UK. but just that is the time that everyone else is switched off so why shouldn't i yes absolutely

1:05:59Ladies Who Launch Hosts: that make sure that you do that you must pressure yourself to do it um right i want to do our rocket round now amazing these are our quick fire questions that we ask everybody okay first one is what do you believe are the non-negotiables for running a business consistency 100 showing up

1:06:17Perrie Sian: every day and i think a real non-negotiable is it is about like your attitude and your positive attitude like it's really important that you don't seep any negativity and toxicity into the people you're working with and you're not going to be able to be happy go lucky every single day but if you can control how you're feeling it really impacts how everyone else is feeling so for me every meeting every zoom every sign off every one-to-one session I'm always you know channeling positive energy going it really happy guns a blaze in to give that positive energy so I get that back I think that's really important and also as well just don't have huge expectations I would say enjoy the journey and what comes with it will come like don't focus on you have to hit this and you have to do that obviously you have goals but don't get so hung up on them that you'll lose sight of why you're doing it that's very good advice very good advice when did you first realize that you were truly launched that first launch I would say that was when I was like wow we've done something here and I think because it was so impactful it felt like the wheels were were already turning and then they started turning at a rate that we were like wow we we have done something that people really believe in and now our task is to not drop off the face of the earth and we keep it there we keep growing so the the work has only just begun you know yes we've had an amazing launch we've had an amazing three months but we are an infant brand we have got so much to prove so much to go at but that initial launch I could sit here and safely say wow this is now we're entering the space yeah we've launched we're here we're at the rocket's

1:07:46Ladies Who Launch Hosts: off um what's the first thing you do when you wake up and the last thing you do before you go to bed

1:07:52Perrie Sian: well we were having this conversation i would like to say it was something extremely positive but i can be in a toxic cycle of waking up and checking my phone however when i'm in a great routine i will say that i was getting up and just going straight to the gym or straight to pilates and I have promised myself this is my last busy, busy week. I'm going to get back into... It's not my last busy week. That was a total lie. It's my last week of not being at home for a while. I am getting back into some sort of morning movement. I know you're really passionate about this.

1:08:20Ladies Who Launch Hosts: I am. But like you say, it is hard when you know that you've got so much on. And what I hate about that is I know that it's the thing that makes me feel the best. But it's the thing that I'll always sacrifice when I know that I'm busy. I'm like, oh, I can't shit. I've got to get them to school. Then I've got to get to... and it's just like i'm tired and i want an extra hour in bed it's like for me my sleep

1:08:39Perrie Sian: one thing about me is that i really respect my sleep and i've like we'll talk about the aura being like i want to have a good night's sleep because i know when i have good sleep i'm firing on all cylinders like if you catch perry with nine hours sleep i'd be afraid she's she's a hurricane she's gonna take on the world do you know what i mean but if i've had six hours i'm not worth being around so i'm like a very much asleep so your dream morning is sort of like you

1:09:01Ladies Who Launch Hosts: say getting having a bit of because I think for me I'm not sure about you where my days are so different yeah and I'm in a similar vein where I work on lots of different projects that aren't mine so brands I've worked with for many years but then I have my own businesses too each day is very different so I think I do also like consistency and I like routine so the only time I can gain it for myself is in the morning yeah and stupidly when I'm busy it's the thing that I lose when I know that's the thing that makes me feel the best yeah I can only really if I'm going

1:09:29Perrie Sian: a workout it's going to be in the morning like i couldn't imagine going all day and then working out it's not in me so i'm like then i need to get up earlier and it's like do i want to sacrifice to sleep then need to go to bed it's a vicious cycle but a new pilates place is just open near me and i'm like this is my opportunity get in there and just move my body it really does set me up for the day and then at night the thing is about me and what i do is my night time is very work heavy even though i kind of would like to say it isn't it is because i do all my editing all my personal editing and all like my uploading and like my community building but I can't sit here and say to you Rochelle I don't like doing that because I do so I don't feel like it's a burden but like for me unwinding in the evening is putting on Real Housewives of Salt Lake City oh gorgeous like that sort of vibe like I'm an easy person almost a bit of like escapism telly yeah I'm an easy person a little scroll on TikTok nothing major online shopping and I'm good to go that's nice

1:10:21Ladies Who Launch Hosts: I always say because I'll come in my husband will walk in and they'll be like what is this and I'm like it's like candy floss for the brain have you watched Salt Lake City no no I'm like I'm gonna have to go do I need to watch that one Michelle that's not fair I'm really in Potomac

1:10:35Perrie Sian: who are you oh it's good

1:10:37Ladies Who Launch Hosts: I loved it

1:10:38Perrie Sian: what season do you want at Potomac I've done most okay no right if you think Potomac I cannot even believe you've watched if I could have one thing in my life there were so many

1:10:46Ladies Who Launch Hosts: real housewives everywhere like how should we keep everyone in this room

1:10:49Perrie Sian: listen to me right if I could do one thing in my life it would be to go back and start that series again that's the only thing I want

1:10:54Ladies Who Launch Hosts: so you're a bit jealous of me right now now that I've got this ahead of me. I'm so jealous.

1:10:58Perrie Sian: Like, seriously, it is absolute gold. And it's escapism. It's escapism.

1:11:04Ladies Who Launch Hosts: That's what we need. When it's been stressful, let's watch someone else.

1:11:07Perrie Sian: I can't wait for the updates. You've got six seasons to watch.

1:11:10Ladies Who Launch Hosts: Fantastic. I know what I'm doing tonight. Yes. What is one piece of advice that you wish you hadn't listened to?

1:11:17Perrie Sian: One piece of advice I wish I hadn't listened to? Do you know what? Is that you don't have time. Like, you don't have time to do a business. or you know you don't have time to take on another project because I feel like I can always make time and as long as I'm comfortable with making the time then that should be enough for everybody I feel like that's more of a family thing like it's like my family you know I have a great relationship with them I'm very much like the person in my family everyone comes to now it's like I sort of like give all the advice and all of that which is great but they also like care about me and they're like don't overwork yourself my mum don't burn yourself out like you're here there everywhere but I'm like mum I'm good I'm thriving like I and I love it like I love the hustle and bustle but like she's your mum like you know I'm very grateful to have her care about me so much but I think there was definitely people that maybe thought maybe even including Ricky sorry to throw you under the bus that thought maybe starting a business starting reason it was that beyond my means like I'm already doing xyz 20 other different things but actually not listening has quite frankly been one of the best things I've ever done sorry Ricky

1:12:23Ladies Who Launch Hosts: it's like when it's like like marvel say to me i'm like what do you think this or this and then he'll give me his opinion and he'll be like why have you asked yeah do you just want to like sounding board yeah you actually don't care you definitely are not going to take my advice what's a skill that you'd love to learn i've always said i'd just love to learn another language can you speak another language like not for any other reason that when i see people who

1:12:46Perrie Sian: speak two languages three languages i'm like wow that really can get you far in this world it stops you in your tracks too yeah isn't it it does it's so overly impressive we've just um bought a place in spain and it's in quite a rural part of spain where people speak english but it would definitely be great if you could speak spanish i mean i've got all are in my belt and that's about it so i would love to do that but that would be a good thing to sort of switch your

1:13:08Ladies Who Launch Hosts: brain off yeah yeah quite a good thing to start always says he wants to do it as well he's half

1:13:13Perrie Sian: indian so he wants to learn how to properly speak hindi we we probably won't quite a good thing to do we should and we could document it yeah there you go so there we go you might think to switch

1:13:23Ladies Who Launch Hosts: yourself off from the busy 2027 i'll be here speaking spanish i can't wait i'm gonna hold you to that um what's one thing that you wish that someone had told you before you started your career

1:13:33Perrie Sian: before i started my career what one i think i wish someone would have told me that I wish someone would advise me not to be so emotional like it will get difficult you are going to be put in situations you don't want to be in you're going to maybe meet people that aren't your people you know you are going to there's gonna be a lot of tough times don't take it all so emotionally don't take it all to heart because it's those like taking it to bed moments and I do look back and think you were so hard on yourself you didn't need to be that hard on yourself like everyone's going through it also talk to people about how you feel why am I so afraid to open up to people and tell them how I feel and have honest conversations and another thing as well sorry I'm going to be 10 answers per word I'm supposed to be rocket round it's going well this quick fire yeah this rocket's slowing to infinity apparently literally I feel like yeah just be like don't be afraid to confront people as well I've always had a bit of an issue as well with even though I'm loud and whatever with just telling people like how it is not in a bad way just like if I'm upset about something or something's not vibing with me or someone's hurt me tell them yeah and own that and like it's okay yeah yeah you're not a bad person like just because like they've said something to you know offend you or upset you or just something that's made you feel a little bit some sort of way own it and move on don't brush it under the carpet and that's something that i'm slowly but i wish someone would have told me just to do that i do think that comes with kind

1:14:55Ladies Who Launch Hosts: of like confidence and time and almost like growing like you don't you trust yourself a little more to say hang on a minute I don't I'm not comfortable with it and I'm a bit of a yes

1:15:04Perrie Sian: I know I'm a yes person I want to please everyone like I want to be there for everyone do everything I can't always do that and I'm now slowly starting to learn that I can't be at every single thing like with my friends and stuff like I can't say yes to everything I'm not going to respond to every single whatsapp straight away you're probably going to have to bug me 60 times and I'm like

1:15:21Ladies Who Launch Hosts: I'm starting to learn that that's okay yeah and I think we like we all need to get to a place where we learn to give ourselves that grace exactly because sometimes it's the pressure of things that you haven't done or the things that you haven't shown up to that you that actually play on your mind too so it's giving yourself grace that everyone's kind of in their own little rat race um oh i like this one what would be the dream collab for reason or who like brand on brand or maybe ambassador if you're like thinking outside of yourself we never have set out to be like a

1:15:53Perrie Sian: brand that would collaborate with a person only because that was adam's in the style business model right and even though it was incredible I think it's the most high stress thing you can do because you are then having a third person in the mix and it's like that person is now responsible for you know your like selling your brand's clothes and then they it's just a whole big amalgamation of stress basically and it's like working with people that maybe you wouldn't ordinarily work with however one person that I just love who I think has just built the most incredible community and I think is actually just one of those people that is just so genuine is mrs hinch oh yeah and i just think i look at her and i think i love you because you have not been on tv you've not been a media personality you it's kind of i relate to her you relate to her yeah like it's like you not accidentally but the universe again they gave you something and look i mean i remember seeing her on 50 000 followers look at her now she's so genuine like she and i just think she actually wears reason a lot she loves it because she's tall we obviously do tall and I just think she would be great because she's been a customer first she loves the brand and it would be a great story because I just feel like she fits our customer it all goes back to

1:17:04Ladies Who Launch Hosts: you know with you and the story is that authenticity and you know it is authentic yeah because she like you say she's a genuine yeah I mean there's loads of like there's loads

1:17:12Perrie Sian: of great people but I think brand like for brand wise I would love us to do a pop-up of some sort and start doing that customer activation that face-to-face you know we could do selfridges like all of that that like i just think it makes sense as a business i think for me i would love to have like a standalone store like where i can meet people and come in but that's a big thing that's like a five-year plan sort of thing but definitely to have a store like in manchester in london incredible yeah a hundred percent yeah a hundred percent i'll be i'll have no hair but i'll do it you'll do it i'll be there i'll interview you and be like so you're bald but yeah you're bald and you speak in spanish i'm so proud of you uh and then lastly if you could

1:17:55Ladies Who Launch Hosts: choose one female figure as a mentor past or present who would it be so mine's recently

1:18:00Perrie Sian: changed and i was having this conversation with someone the other day i've never really had like a mentor or somebody that i've been like wow wow wow because i think that i fit into a lot of different boxes yes but one person that has impacted me so much recently is taylor swift okay hear me out on this i'm ready it's not the it's not that she's a singer or anything have you watched i'm going to influence you again the documentary have you watched it no i've not seen it yet it's on our list please i watched it and could not stop thinking about it for weeks really she is i'm i'm i'm inspired by her as a person how she handled handles her business she's the biggest superstar in the world like come on her and beyonce you're right rival it out whatever but the way in which she works with her team she speaks to her staff the way in which she engages in her work she's so passionate but she's so emotional and i really related to the emotional side of it and where she you know she gave what was it 350 000 bonuses to every single that was

1:18:57Ladies Who Launch Hosts: i saw those clips that went viral and i was like this is just yeah gorgeous doing that yeah and

1:19:03Perrie Sian: then there was a clip of her meeting the victims of that awful attack that happened in the uk and you can just see how humble and like she's genuine genuinely like grief stricken over this and also I think it goes to show when like her mum is what is with her all the time like my mum works with me as well like she's got the people around her that like her family and then also just seeing her fall in love and all of that just made me think you are the person that I want to be like as a person like you inspire me like I'm not a singer we know that I'm not that great like I could do a tune but i'm not getting like a taylor swift residency in vegas do you know what i mean you never know at this point it's not it wouldn't surprise me but what i can do is remember where i'm from be humble and i really i i have a really interesting dynamic like ricky's sister my sister my dad my mum ricky's mum they all work with me like we have like a family team and i'm like i want to one of my biggest motivations is to reward the people around me that couldn't reward themselves like i want to be able to give great lifestyles to the people that mean the most to me and that's what she's done and just seeing that and how it's impact like getting 350 000 dollars like that's a life-changing amount of money absolutely that that really inspired me and i thought wow if i could just be a bit of you not on that scale but a bit of you that would be

1:20:20Ladies Who Launch Hosts: incredible almost reaffirmed who you want to be yeah yeah exactly and you've got to watch that

1:20:24Perrie Sian: as well i will gosh watch that first and then do salt lake yeah and then love islands on at the

1:20:29Ladies Who Launch Hosts: Yeah, yeah.

1:20:30Perrie Sian: I've not been even keeping up with that one thing.

1:20:32Ladies Who Launch Hosts: There's only so many hours in the time. There's only so much TV you can watch. Yeah, exactly. Each episode, I ask every guest to leave a tip. Almost like a tangible piece of advice that if somebody was listening to this right now and they kind of really have watched your journey or have just discovered you for the first time and really admire what they've heard. If someone's looking to sort of have a career in a similar vein to yours, what would like one nugget of information be that you think that they would need to know

1:21:01Perrie Sian: I am going to give a bit of a different spin on it I just want anyone watching this that you know would take that is I want you to think really big because this is something that I did do and I didn't do like I put myself in a box but I did think really big and the Primark thing just to go back to that the day that my Primark picks launched that was the biggest day they've ever had on the website of online sales and I say that not to brag but I say that because I say that because I have worked alongside that brand without being paid for years and years and years and years and I've had my eyes set on that relationship for years for since I was 15 years old if we really look at it before as an influencer and I think that ultimately if you you can get whatever you want truly but you have got to hone in on what you want and you've got to show up every day and be consistent about it but i think it's no dream is too big like that for me when i was 15 years old that to me was like something that was never possible like it didn't even enter my imagination and as the years went on and you know they like to post they started following me they've given me a dm like things start changing and evolving so i think just set your sights high but be prepared be prepared to fall and if you fall you get up and you just do it all over again be prepared to fail ultimately all of the failures I'm only sitting here now because I've failed enough times to sit here and never like you never need to be afraid of any failures and always just know that anything is possible and this is something that I still want to tell myself like it's possible for me to now step into a new reality step into the tv world step into I'm I should step onto red carpet so I deserve it and I don't want to stop myself anymore so no dream is ever too big and as long as you're willing to show up every day it's going to happen

1:22:48Ladies Who Launch Hosts: And just really quickly, you do step onto our carpets now. And I saw the Fashion Awards. And wow. I mean, come on. If you get a step out, step out like that. Step out. Yes, absolutely. I love it.

1:22:59Perrie Sian: It's such a much. I've just always been, I don't know why, putting myself in that box again. Like, why would anyone, why would I go to that? Is anyone going to talk to me? Like, am I going to feel really weird?

1:23:07Ladies Who Launch Hosts: It's almost like you have your. I mean, you're a pro. No, no, no, no, no. Because we're all kind of in this same world. And I don't know about you, but I enjoy it once I'm in. all of that whole build up like it's fun they're getting ready and I love all the pre stuff and getting the photos picking the dress and doing all that but the build up to getting on the carpet makes me feel sick and then I get in and I'm okay like I find it really intense it's very overstimulating I feel like at the

1:23:31Perrie Sian: fashion awards what I wasn't expecting is the carpet is the thing like the whole carpet is the moment babe you could go home like the stairs like no but people were I was like are you

1:23:41Ladies Who Launch Hosts: no I need to go in I need the glass of champagne yeah like I did literally but I was like

1:23:45Perrie Sian: the steps are like such a moment it's like there's a social on the steps it's very much but everyone's lovely like when you actually do it I was like wow like chill out everyone's in the same boat yeah I think one thing that's

1:23:55Ladies Who Launch Hosts: kind of like apparent with you is you almost it's like you struggle to believe the rooms and the opportunities that you're getting yeah and you're kind of you're in a bit of a conflict with that I am but you so you deserve to be in every single room thank you it's honestly like you know the success the numbers the kind of the one consistent thing with you know different points of your career have been successful in different ways but the one consistent thing is you so like there's no the kind of there's not oh that you know in the star was great and primark's great and you know and of course they're amazing brands but you're the thing that's you're the consistent thread here so you need to believe that because you're killing it you absolutely are um i've loved this i've I love talking to you, but before I let you go, I like to know how everyone spends their lunch hour.

1:24:46Ladies Who Launch Hosts: Because we talk about launching. Okay. And when it comes to being a lady who lunches, if you're kind of working or you're on the go or you're shooting content, what is your kind of typical lunch and where are you?

1:24:59Perrie Sian: Normally, typical lunch is at home and I have it quite late because I like to do all my filming sort of in the morning and like mid-afternoon. I'd say my lunch is about two, three o 'clock and I'm sat at my dining room table preferably no one's talking to me that would be my dream lunch like silence social battery is zero and i'm forcing myself to eat so i'm very much that sort of person where i'm like i forget i need to eat come on yeah eat eat and probably just checking in on things but like in a calm way so just like checking in on what's going on with reason checking in with my manager checking in what's going on in the social media world just like a nice bit of quiet time and i actually now you've brought that up i do pretty much have that every single day and maybe that's more important to me than what I realized yeah it's like I believe I would call it a decompress hour okay I'm decompressing so I've like had a lot of what I am the multitasker of all multitaskers so like in the morning when I'm doing my makeup I'll be on a zoom call I'll be like camera off guys but I'm listening that's my like admin time preferably after the gym but obviously we know where we're at with that and then I have the morning of filming shooting my brand ads all of that stuff and then

1:26:01Ladies Who Launch Hosts: my lunch is like my decompress and then a working lunch yeah and then after that it's like okay I'm

1:26:06Perrie Sian: either going to go record the pod or i'm going to go um to the shopping center go to primark that can happen a lot of times or i've just got an afternoon at home and it's quite nice but that lunch hour is definitely decompressed time reconnect what are you eating what's your

1:26:19Ladies Who Launch Hosts: favorite kind of like what's your go-to if you're indoors and you're like okay quick quick lunch i like really weird food i don't think it's we're not gonna we've had some weird stuff on here we're

1:26:27Perrie Sian: not gonna be on the same vibe what i will say is i wish i ate like you what healthy well yeah i mean

1:26:33Ladies Who Launch Hosts: I tried it not always I mean pasta was my lunch yesterday and I'm a big bowl at that

1:26:37Perrie Sian: well I just like I mean I'm so like Ricky's gonna be really laughing I can just tell but I just like a slice of toast something stupid I know it sounds ridiculous but that's not a sandwich like a cheese sandwich like my favourite thing is just a plain cheese sandwich this isn't weird I don't know but it just feels weird to me it's not anything exciting or sometimes if Ricky's mum bless her will make me some breakfast and I'll have like scrambled egg on toast I don't know something like that very beige very basic but just fuel to keep me going basically nothing exciting simple what i will always have is a coffee i'm always a one coffee in the morning 100 and then my sort of like thing is i always have one just one sugar-free red bull in the afternoon on my lunch break just one no more where i saw this goes we've got sugar-free red bull and a slice yeah i can't go well no maybe slice toast a bit under probably like a cheese a cheese sandwich something you know i do need to get better with my eating at one point i was really good now falling off the wagon again i'm up again it's the other thing isn't it and also

1:27:33Ladies Who Launch Hosts: you grab for convenience like a cheese sandwich is quite easy when you're on the day yeah like

1:27:37Perrie Sian: or sometimes i'm like on delivery uber eats get something delivered like you know you can be good on there now yeah there's more option yeah well there isn't actually where i live it's like do you want an indian takeaway at 3 p.m oh okay i'm like um yeah let me think about that you know when

1:27:49Ladies Who Launch Hosts: you move out when that when the options when i go to my mom's i'm like i'm just gonna get something come to the room and I'm like what are Chinese?

1:27:54Perrie Sian: It's like tumbleweeds. It's 11am. But no I love, I have to have my coffee and my fuel 100 and I'm getting into matcha. Oh good. God like what is this matcha high pipe mist out on my whole life? Oh my gosh I'm going to give you some. I'll give you a whole kit.

1:28:08Ladies Who Launch Hosts: It's the best. Do you know why I think you like it? Right. It's because it's slow release caffeine. This is the thing. That's what I find the best.

1:28:15Perrie Sian: Do you put something in yours though to make it taste a little bit sweeter?

1:28:18Ladies Who Launch Hosts: I don't now but I'm like an avid matcha drinker but like you can have like some vanilla. or sugar-free vanilla. Yeah, so I feel like I'm in the era of I'm going to need to, like...

1:28:26Perrie Sian: A bit of maple syrup's quite nice. Yeah, something in there. Like, the Blank Street one is my favourite.

1:28:30Ladies Who Launch Hosts: See, that's too sweet for me, but that's because I'm, like, a real... Do you think in time I'll maybe... But, like, cinnamon's really good as well. I'm going to get a matcher after this, actually, I think. There you go. There's quite a few good spots down there. Perfect. Thank you so much. No, it's so good. I've absolutely loved this. You have absolutely smashed it. Thank you so much. Do the brand trips. Yes. Push yourself this year because you've got it. Yeah. You push yourself in every other direction. I think you just got to believe it now. 100%, yeah. Loved it. Thanks, girls. Thank you.

1:29:00Ladies Who Launch Hosts: Don't forget to follow us on Apple and Spotify or wherever you get your podcasts to make sure that you don't miss out because next time we're going to be talking to another incredible lady who launched. If, like me, you're a watcher, then follow us on YouTube and please don't forget to like and subscribe.

1:29:20Thank you.