Introducing Rochelle new skincare brand!

0:10So, the cat's out of the bag. It has been sort of a long time. The last time I spoke to you, all things Rush Builds, a brand, was in April. And now you know that that isn't, of course, what the brand is called. The brand is called Eula. I am so excited. I'm so relieved you now know what the name is called because it was actually becoming harder to kind of keep airbrushing out like logos off of things and hiding them and trying to film things, but keep that out of it. I'm so pleased that you know, few of you guessed it already, a little bit of a background into the name. It's spelled E-U-L-A-H.

0:50I quite like those kind of names that throw people. It's a bit like that Luwav or Lowe or how do you pronounce it? But Eula is actually my middle name. It was my grandmother's name. And so it's got a real sort of personal connection to me. My grandmother was poorly for a really sort of long period of time, but she had the most incredible skin always. um it'll be those Jamaican jeans I'm sure but she had the most incredible skin so I'm so excited that you know the name and now I can share more about the brand and it will now now you know it's going to start sort of unfolding from here if you want to find out more and like be the first to know when we announce certain things then eulaskin.com is if you go there at the minute you can sort of sign up and we'll send you everything and you'll be the first to know.

1:43Last time I caught up with you was early April and I think the following week I was going to quite a few big meetings for retailers. Had a lot of pressure on me, a lot of kind of weight on my shoulders because my business partner gave me a real ultimatum and that was the USP with this brand is we've got such brilliant Korean inspired formulas, barrier sort of protective formulas. It's they're not formulas that are going to compete with your facialist. There's no actives. It's real sort of consistent routine. And then you can mix in your favorite. If you're an active user, you can mix in your favorites.

2:23That was always the kind of reason. And that's always what I wanted to bring to table. However, I know that this market is so saturated. What I want it to do is have a USP when it comes to price point and the formulas that we've brought to the table we are retailing between eight and twelve pounds and which is incredible as we've taken the products out to retailers they can't believe what we've managed to you know bring to the table for that price point um which is incredibly exciting I want to give you that real world it really is the world of Eula and the whole idea is that the brand is designed for a life beyond the bathroom so it sort of comes with you wherever it goes, but wherever you go even.

3:05And it really is skincare that earns its place on your shelf. And it was so, so important for me. However, as I said, I had an immense amount of pressure to get doors over the line as in, you know, a store count to be big because we needed to place a large MOQ, so minimum order quantity, on each product to be able to retail it for that price point. And it's something that a lot of brands struggle with. A lot of brands would want to, you know, have a better price point, I'm sure, but they need the volume in order to make that happen. So he said that we need anywhere between as a minimum 800 and 900 stores.

3:46And I cannot believe it when I'm saying this out loud, but we've done over that. We've managed to secure over what we thought was like, that was our North Star. That was real blue sky thinking. and um one of the retailers that we're launching with I'm honestly I'm so I'm still a bit I've only just found this information out so I'm still a little I'm processing it a little bit this will be the largest launch and the largest order from an independent skincare brand that they have ever placed in their existence and I had dinner with them the other night and I don't know if I'm allowed to say this, but we're friends.

4:25And they said the order is bigger than, as in the store count, so that the volume of stores we have is bigger than when Bubble launched with them and CeraVe. So I'm scratching my head because I'm still not sure how this has happened. But I'm so, I think everyone really sees what we're trying to do here. I think there are, of course, lots of skincare brands on the market, but to sort of hit a price point, be of a certain level have a certain aesthetic is really tricky to do so without that big door count behind you and we've managed to achieve it and I'm so so delighted sort of been communicating with quite a few of you over on our Roche Builder brand page which now obviously changed to Eula there's now an aesthetic on there who knew we're not some scrappy messy Instagram I'm still going to keep that up to a degree though because I think it's nice to know about the journey in real time.

5:18So I think I'll do that. I'll do like the odd collab post that I'll say this week, this has happened and I'll be really open because that's how we started. And I want to keep that up with you guys. I can't mention who the retailer is yet. But when you find out, I mean, the fact that I've already mentioned that they've launched Bubble and CeraVe and this is a bigger launch for them, you will know when it all makes sense. you will realise the scale of how big this is and why this is such a huge deal. What I will say, I suppose if this gives you a clue, is that I want to make this so accessible. I'm like, why, why isn't sort of, you know, affordable beauty at a premium level on the high street in the way that it should be or will be when Yula launches?

6:05So yeah, I can't say too much more, but it will all make sense and you will get why I'm just pinching myself constantly at the minute. I want to go back to the name for a second because I touched on it before. And obviously, it's incredibly personal to me because it's part of me, right? It's my middle name. It's my grandma's name. So I wasn't actually sure whether it was a good idea to bring something so personal to, you know, my business, whether that was a smart idea. But when we were talking to you guys on Instagram, you know who you are. Some of you guessed the name Eula. And at that point I was toying between another name and you really made it crystal clear for me the fact that you guessed it I mean I can't this was long before I even gave a sneak peek of any product we were literally just talking name and you and you guessed it I'm I'm surprised that you you must know that was my middle name I'm surprised people actually know that um but yeah it's made it it made it crystal clear and from that point there was no going back and what I love is when I was younger I used to be quite it's such a strange thing to say but I used to be quite embarrassed of my middle name because it wasn't like it didn't feel normal everyone's like what is it Eula and everyone used to sort of mock me for it so I quite like that I'm giving a different spit obviously for me it was always precious because of my background but I quite like that I'm now my mum said god this has gone from one extreme to the other sometimes I used to pretend I didn't have a middle name um so yeah I'm really really excited and I like the way that it's kind of flip the narrative for me all these years later.

7:34I mentioned before about signing up to the website, but I really want you to because I'm throwing a launch and I'd love to have some of you there. I feel like this would be so full circle. You've given me your feedbacks, your opinions, your yeses, your nos as this process has happened. So I'd love to invite some of you down to the launch. I'd also like to send you some product too, to try to get your opinion. Obviously we've had all the clinical trials you can imagine we've done a lot of you know out of house in-house um testing but I would love you guys are that have been decision makers throughout a lot of this and really influenced me actually um so I'd love to give you some products to try and get your feedback and get you really loving the routine in the way that I do so um sign up we'll reach and then like let me know on Instagram if you've signed up and tell me like the conversations that we've had before and I would love to either give you some product or have you at the event so we should definitely meet and chat but yeah signing up is the way to do that and as for the actual products themselves I mean this is the reason of the whole brand and the most exciting journey that we've been on to get to the place we're at we're launching with 12 products 11 are for the face one is for the body incredible formulas um there's a real simplicity to it which I love it's an easy routine to be able to dip into there's some great innovation too products that would work with the tools that I've been using over time and we haven't made tools just yet but they are in the pipeline and we're working on them in the background as we speak one clue I'll give you.

9:15I'm going to start sort of unveiling the products one by one very shortly and giving you your education into those. But one thing I will say is if you know me, like I know that you know me, you know how obsessed I am with draining and gua sha. So I've designed the perfect product for that. So if you've got a gua sha when you love it and you're never sure what to use with it, I've got you um and you're gonna love it so so much I'm genuinely obsessed and my friends I've given it to are now obsessed and I'm very very excited so the next steps for us we're literally on the kind of build up to get ready to launch so you're going to be hearing a lot about it you're going to be reading a lot about it the press now starts so I'll be doing lots of interviews and everything else in between obviously the launch events there won't just be one I want as I said that community feel also I want to do something really glossy um so yeah we're literally all roads to launch we're looking at our um gifting process and how that looks and what influences that might take up that list what members of the community that we've already newly built that will take up that list so there's lots to plan um the launch got brought forward ever so slightly, which thank goodness we have the stock, but also we're sort of catching up on how we roll everything out.

10:42So it's all, I mean, it's incredibly exciting. Watch this space. There'll be lots more EULA to come. One thing also that I've not mentioned that is really important to me, obviously you hear and you will hear so much from me about how much I love this brand, why I develop this brand, you know, why I am such a fan of what I've built. and you know I'm such a skincare junkie and always have been but for me it was really important to have that expert voice alongside me so I'm working with a doctor who will be a constant part of the team who will reinforce who educate um from from their background something that's really important too when you're doing something like this yes I'm a fan yes I love it yes I'm building a world but I want you to have that expert voice along the way too and us have access to that person as the journey sort of unravels and we move forward.

11:34So I'm very excited. Any ideas for any products? As soon as you start seeing this and you start seeing me, like, release the products and, you know, teach you more about them. Any ideas that you have for MPD, which we call, which is new product development, let us know. Anything that you're like, I wish that a brand did this at an affordable price point. or I wish that, you know, maybe it's not even thought of yet. I wish that this was an option, like send us a message, stay in contact because I'm really loving everything you've brought to the table so far. One thing that's been really important to me is bringing an expert along for the ride.

12:14And obviously, you know how much that I'm an avid skincare user. I'm a skincare junkie and how much I'm passionate about what it is I'm building. But I really want that expert voice to be a part of this story. A, so that you've got the confidence, you've got the knowledge, and so that you feel like there's that real other angle as I'm having these conversations. So there is an expert involved. I'll tell you more about that soon. And they will be along this journey with us, which is incredibly exciting. So I think in a nutshell, I've just given you a real overload and a brain dump of everything.

12:50But if you go onto ulaskin.com and sign up, you'll be the first to know everything anything new that's what we'll be the first to tell you and what I think I'll do is I'll catch up with you in the next couple of weeks to really sort of because it's happening now and what's amazing is I can tell you all about it because you know exactly what the brand is so um yeah I'll catch up with you soon and as always any ideas any comments any feedback drop us a message and we will take everything on board I'm so excited and I'm so finally, it's like when you're pregnant and you know that you're having a girl but you don't want to tell everyone yet, this is, I've done this before by the way, I've done that, that's what I feel like, I feel like I know I'm having a girl and everyone keeps saying what you having and I'm like oh sure yeah because I've won it as a surprise, that's how I feel, so I feel relieved you know, I feel like you've just been at my baby shower which has been fantastic, yeah and I'll check back in soon.

13:52Thank you.