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15 episodes

The Big Story

by AdExchanger · English

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

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Will The Blue Wave Midterms Put A Damper On Ad Tech M&A?

After Election Day, the episode debates whether the “blue wave” will slow AdTech/MadTech M&A, then pivots to how sports advertising has become “inshittified,” especially via…

6 Nov 2026 · 43m · 16 chapters

Smart Acquisition or Frankenstack? Stagwell-Freestar and DoorDash-Instacart

Two M&A moves in ad tech and retail media—Stagwell buying Freestar (publisher ad managed services) and potential DoorDash buying Instacart (retail media/ads), plus Instacart’s white-labeled retail…

30 Oct 2026 · 40m · 11 chapters

Identity Resolution Goes The Way Of The Cookie

Apple blocks identity resolution providers from syncing identity on Safari (domain-level), aiming to prevent cross-site tracking; discussion ties this to ad-tech “hashed ID” risks and cat-and-mouse…

22 Oct 2026 · 46m · 14 chapters

The Auction Flip: Prebid's Plan To Swap Places With Google

AdExchanger roundtable on Prebid’s proposed auction “flip” to reduce Google Ad Manager control after antitrust remedies, plus a separate segment on Treasure AI’s “agentic experience platform”…

15 Oct 2026 · 39m · 11 chapters

The Apple Bites Back

Apple iOS 27 blocks ad tech vendors from collecting data or serving ads on Safari, plus a wrap-up of Advertising Week New York themes (creators, agentic) and an “agentic transaction” demo.

8 Oct 2026 · 38m · 9 chapters

Apple Takes A Bite Out Of Programmatic

Programmatic advertising and the open web under pressure, plus AI-driven advertising formats and “agentic” marketing.

1 Oct 2026 · 37m · 8 chapters

Buying CTV In The WarnerMount World

AdExchanger roundtable on three news threads: (1) ad-tech acquisitions—Taboola buying Dianomi and Infileon buying Foursquare—(2) the Paramount–Warner Bros.

24 Sep 2026 · 40m · 14 chapters

The Trade Desk's Bumpy Ride Down

AdExchanger roundtable on The Trade Desk’s decline: stock down ~90% from its peak, C-suite turnover, guidance cuts, and a 15% workforce layoff after a disappointing quarter.

17 Sep 2026 · 49m · 15 chapters

Auctions In The Crosshairs

AdExchanger roundtable on two regulatory fights shaping ad auctions: (1) Judge Brinkema’s antitrust remedies in the DOJ case against Google, focusing on behavioral remedies like real-time bid/data…

11 Sep 2026 · 46m · 16 chapters

Google Had Its Day In Court. Now, It's Amazon's Turn

Big Tech antitrust and AI in digital ads. A federal judge rejected DOJ’s request to force Google to divest parts of its ad business after finding monopoly power in online ad auctions; remedies may…

3 Sep 2026 · 38m · 13 chapters

There's A Meta Diaspora Building The Fastest-Growing Ad Platforms

A roundtable on “meta diaspora” talent moving from Meta’s ad organization into other ad platforms—OpenAI, TikTok, Amazon Ads, and CTV players like Roku—shaping faster platform buildouts and…

27 Aug 2026 · 38m · 12 chapters

Bridging The World Of TV And Ad Tech

The episode is a roundtable on how TV/CTV and ad tech are converging, focusing on (1) why Ad Exchanger’s CTV coverage and Synopsys’s entertainment coverage should be read together, (2) Verve’s view…

20 Aug 2026 · 42m · 17 chapters

AppLovin's Play To Reach Non-Gaming Advertisers

AppLovin’s expansion from mobile gaming app downloads into “consumer ads” for non-gaming advertisers (e-commerce and retail goals like site visits/app installs), while its ads are still largely…

13 Aug 2026 · 36m · 16 chapters

The Opportunity and Threat Of Google Buyer Direct

Google’s BuyerDirect (a beta “automated direct sales” product) and how AI could reshape direct ad buying, pricing/fees, competition with programmatic, and risks like fraud/misuse.

7 Aug 2026 · 40m · 15 chapters

DOOH You Like Women's Sports?

Live sports advertising and digital out-of-home (DOOH) in the performance-TV era, with a focus on women’s sports measurement/content expansion and how DOOH is used for awareness plus foot-traffic…

31 Jul 2026 · 35m · 20 chapters