Burning Out: Stanford cheating rings, fake assistants, and that perfect orange glow

1 Apr 2025 · 30 min

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In short

Podcast Episode Summary: The Burnouts - Burning Out: Stanford Cheating Rings, Fake Assistants, and That Perfect Orange Glow

Episode Overview

In this episode titled "Burning Out

Stanford Cheating Rings, Fake Assistants, and That Perfect Orange Glow," hosts Phoebe Gates and Sophia Kianni delve into their experiences as startup founders while sharing anecdotes from their time at Stanford University. With a blend of humor and candor, they explore themes of friendship, entrepreneurship, and societal expectations.

Key Chapters

  1. Introduction (0:00 - 0:36)
  2. Hosts introduce themselves and set the tone for the podcast as they navigate the realities of being young entrepreneurs.
  1. Friendship Origins (0:36 - 2:37)
  2. Recap of how Phoebe and Sophia became friends in their Stanford dorm.
  3. Anecdote about a funny fake tanning incident that broke the ice between them.
  1. Stanford Cheating Ring (2:37 - 8:16)
  2. Discussion on the discovery of a cheating ring among their peers at Stanford.
  3. Reflections on the competitive nature of academics and the need for collaboration in learning.
  1. Sophia's Fake Assistant (8:16 - 11:17)
  2. Sophia shares her experience of creating a fake assistant named "Kobe" to negotiate work.
  3. Discussion on the stigmas around asking for help and the creative ways to navigate early professional challenges.
  1. The Bluetooth Tampon Idea (11:17 - 17:21)
  2. Phoebe pitches their outrageous idea of a "Bluetooth tampon" designed to monitor health indicators.
  3. Reflections on the importance of validating business ideas and understanding market needs.
  1. Personal Growth and Lessons (17:21 - 25:40)
  2. Insights on the collaborative spirit and the importance of working together.
  3. Introduction to the Ikigai chart, emphasizing finding a balance between passion, skill, demand, and compensation.
  1. Why They Started the Podcast (25:40 - End)
  2. Discussion on the purpose of the podcast as a platform to share their ongoing journey and struggles.
  3. Encouragement for listeners to embrace vulnerability and seek help in their own career paths.

Key Concepts

  • Vulnerability in Entrepreneurship: Emphasizing the importance of being open about struggles and failures in the startup journey.
  • Collaboration versus Competition: The experience of navigating a competitive academic environment and learning the value of teamwork.
  • Ikigai Framework: The Japanese concept that encourages individuals to find intersections between what they love, what they are good at, what the world needs, and what they can be paid for.
  • Networking: Strategies for effective outreach, the significance of persistence in networking efforts, and the transition from seeking to provide value.

Key Takeaways

  • Friendship Dynamics: Building a successful partnership often requires open communication and a willingness to engage in difficult conversations.
  • Facing Rejection: The importance of building resilience through repeated outreach and accepting that many messages will go unanswered.
  • Authenticity in Business: The need to create genuine connections and offer value rather than just seeking personal gain.
  • Continuous Learning: Emphasis on the entrepreneurial journey as a learning process that involves trial and error.

Closing Remarks Phoebe and Sophia conclude by inviting listeners to embrace their authentic selves, share their experiences, and pursue their passions without fear of failure. They express excitement for the upcoming episodes and encourage engagement with their audience.

---

Join the Phia waitlist at [phia.com](phia.com) and follow them on their social media platforms for more updates and insights from The Burnouts:

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Tune in every Tuesday for more updates and discussions!

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Transcript

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0:00You know that part of the startup journey that no one talks about? yeah, we're in it. We are not here to tell you how we've already made it. We are in fact live from the trenches. This is for everyone building their careers, breaking down, and getting back up again. Every Tuesday, we're going to be taking you behind the scenes, the meltdowns, the pivots, and bringing on top mentors to unpack their gatekept business secrets. And today, we're diving into how a Stanford cheating ring and a stupid idea about a Bluetooth smart tampon actually led us to starting a company together. We're Phoebe and Sophia, and this is The Burnouts.

0:35Do you remember when we first actually bonded because you were butt ass naked in the mirror in our dorm room? Okay, so you're making me sound weird. I was fake tanning. Sophia insists on fake tanning like literally every other week. And one time, oh my God, we had a final presentation and I swear she was neon orange. Wait, but I'm Iranian. Like I actually naturally tan. I just don't want skin cancer. One night I'm like deep in REM. I really value my sleep. But I hear literally out the corner of my ear her sing song voice, which is very recognizable. I was definitely too loud, but I thought you were dead asleep.

1:10So I was like, do do my tan. So I open the door and Sophia is literally just butt ass naked in front of the mirror looking at herself like this. You look incredible. OK, I was definitely not doing that, but I was listening to music. It is scarred into my retina and it will never, ever go away. I'm closing my eyes right now and unfortunately I could see it. But that was the moment where I was like, okay, the ice has officially broken. And like, I love this woman. I was honestly so surprised by how chill I felt. Like, I just was like, oh, hey, Phoebe, I'm going to keep doing my thing. And I was like, this is actually crazy how comfortable I feel with this girl.

1:46Like, I'm usually never that person. Like, I'm like, wall, super closed off. And I was like, she's so fun and open. It was really, it was really, really bonding. And we go deep about like things like, because we both had had those high school boyfriends we've broken up with. both of our parents had gone through divorces it's interesting though because there's kind of a dichotomy because i'm the youngest like super extroverted person in my family and i felt very competitive with my older sister had been pre-med at stanford and like wanted to come to stanford get better grades than her yada yada versus like you're the oldest sister yeah and you were very much like in your own lane like i'm gonna do pre-law i'm not here to socialize well we realized really quickly we started hanging out with this group of guy friends and like they're smart they're really smart.

2:26This is a genius. But we realized very quickly, like in these couple of classes that are like notoriously hard at Stanford, they were getting like all just straight A's. Well, you think it's like, everyone is smart at Stanford. It wasn't even that like, we didn't think they were smart at Stanford. I didn't think that they were absolutely idiotic. That's what I mean. They're like getting blacked out every night. I never saw a laptop open. I'm looking at an Instagram story. I'm like, you're literally out and about and the midterm is tomorrow. And we uncovered there was this entire cheating ring at Stanford between like all the frats where people had the easiest classes.

2:59They had all the questions for each other. They had the textbooks annotated. They had essays from past investors. Wait, I need to time out. The way I found out about the Stanford cheating ring is that we were all together and we were hanging out. And then everyone had their midterm due that night who was in the CS class. And I just thought they were way too relaxed. Like I just did not understand how **** was chilling, tanning when I knew damn well he did not know a single thing for that class. and then he just had to sit down on his computer and just take the entire midterm for him. I was just flabbergasted.

3:29I was just so shocked that there was this whole sophisticated operation where he was sitting at all these people's computers, taking their midterms for them. And they were all getting a hundred percent in the class. I remember when I heard about this, I can't hear about this. I'm not here. I'm not here. I don't want to hear. I don't want to hear what you guys are doing. I don't want to know about this at all. Like I was so, so paranoid about it. And then I realized that it went beyond like cheating. Like they were doing internships for each other. They were writing recs for each other. Like, I'm not saying that we should have been cheating.

3:55Like, absolutely not. But what I am saying is like, I do wish that there was not to that degree, but some sort of a collaborative sense of like, let's work together on things. Because I feel like I went into Stanford with this like single mentality of like, I'm going to succeed. Everyone else here is my competition. Like, I remember even seeing when I first saw you, I was like, because I felt like, frankly, competitive against you. Like, I felt like you were a threat to my ego. And I feel like in society, we do that to a lot of women where it's like this person is like, you know, a threat to you versus men.

4:24They're all friends with all the other successful men and they're dapping each other up and serving each other favors on the side because that's how the world works. I think they were a super one way extreme where they literally did each other's homework for each other and took each other's tests. But I still admired that collaborative spirit of let's make sure that everyone is succeeding. Like we're all friends. I want you to do well in your class. And I think that seeing how well they all jived and how much they cared about each other and how well they were doing as a result of that really made me realize if we want to be successful too, we don't need to cheat, but we should be studying together.

4:58Like we should be taking classes together. And I think I definitely did not realize that when I first got in, I thought I was getting in to do really well for myself by myself. When did you realize that you wanted to take that collaborative spirit over here and work with me? This is so random, but genuinely it was when we had all gotten brunch together, us and all of our friends, and we were all on the way back to our dorms to get ready. There was a huge Sigma Nu party. You never even told me this. I genuinely am so dead ass. There was a huge Sigma Nu party. Huge at Stanford. Like it's like 20 people.

5:28It's like a backyard. Huge for Stanford. For me, I was like, I need to go out. I need to be seen. So anyway, we all are going back from having brunch together and you were studying in the car on the way back to campus for your midterm and you decided, no, I'm not going to go out. Like I have a really important test tomorrow that I need to do well for. And I just remember thinking how on earth is she so confident and self-assured that she doesn't care about going out and being seen and becoming friends with these people, or at least having these people think that she's cool. Cause I think for me, I was not like that at all.

6:01I was definitely shocked because you come off as like, people are scared of you. Like you come off as very, very confident. So it's crazy to me that like underneath that, that you had like the same insecurities that all of us had. 100%. I mean, I think that for me, it was more so that was a projection and a way for me to not acknowledge the underlying insecurity because it was easier to act like I didn't care at all than to be like, oh, actually, I really care about making sure. I had guys come up to me and be like, oh, could you maybe talk to Sophia for me? I'm a fan. Literally, we had that girl who wrote her entire essay for a class on your life who came into our dorm room and follow you around that was oh you loved it oh come on I did love that it was kind of fire you ate it it was kind of fire she came no one day I come out of my my room I'm like half awake I have my little eye mask on oh my gosh I had like I lost it now but I have my childhood blanket I used to sleep with every night come out I got like childhood blankie I got my little eye mask open up and there's a girl sitting there taking notes because ah yes you must be Phoebe I'm here following around Mrs.

7:04Keanu for the next couple of days for my thesis. I was like, what the hell? Do you remember I connected you with her over text? I had to do a two hour interview with her. Yes, she was like, I think that the way for me to really get to know you as a person is by getting to know Phoebe because Phoebe knows you. Well, you told me the things I couldn't tell her and stuff. I was like, what is this going into Time magazine? Writing a super long paper about me. I wanted to make sure it was glorious. This is a moment in time. She followed you around for actually like two weeks. That day that we were tweaking where I was fake tanning and you didn't want me to go into the presentation because you thought I looked crazy.

7:35She was there. I thought you were actually going to pass out. That's actually great because you were probably easy to find around campus since you looked like an orange highlighter. I looked like a highlighter. I did. She had no issue finding you. I did. She'd just be on her bike. Boom, over there. Miss Sophia glowing. Okay, what about you? When did you realize that you wanted to collaborate with me? Well, you want to talk about Kobe? No. That's why you wanted to collaborate with me because I was lying. Yes. Because I was lying. I think honestly because I had so much insecurity and like such a desire to prove myself right Stanford year.

8:04Like I came in, I was like, I have so much privilege. I'm a Nepo baby. Like I had so much insecurity around that. And I feel like it's so hard when you're like a freshman in college because you have no experience. You have nothing. Sophia has literally a fake assistant that she - Had, had, had. Oh, come on. That she uses to negotiate - I have a new name for him now. If Phoebe's exposing me and so many people are going to come out of the trenches being like, so that was a fake person that I was talking to. but basically when I was at Stanford I made myself a fake assistant because I wanted to be paid for work that I was doing and I found it really awkward to ask for money myself.

8:41I was a 20 year old girl who people were reaching out to. I was paying my own tuition and so I needed my bills to be paid. So instead of asking myself I made this fake fictional person named Kobe and I would loop him into my emails. I'm now looping in Kobe. And it was actually one of my friends. I don't I can't even take credit for this. One of my friends was the one who told me I think you should create a fake assistant make sure it's a guy by the way and the first time I ever tried it I thought it was crazy I thought that they would see right through me remember I was so paranoid I introduced you I had a real friend named Kobe and you told me if someone ever called me was like hello Kobe you walked me through what I should say and everything I had a whole plan like I was so paranoid you need to have a real person I can't I don't sound like Kobe I sound I sound like a girl it says a lot that you wanted me to pick up the phone and pretend to be Kobe then I mean Kobe helped me a lot through college and i definitely think anyone who is in an awkward position where they need to negotiate things should just pretend to have a fake assistant how does kobe sign off emails is he like executive assistant wait oh my god this is so funny because i i then looped him in and i started calling him my chief of staff stop what are you the president i know i don't know but there was a few times i looped in wait so who were the other staff that he was the chief of there was nobody but me and kobe but kobe's name was chief of staff because it sounded more rizzy and i was paid more money when kobe was my chief of staff than when did he really when he was 100 versus chief of staff yes yeah i think at a certain point though i became a little more sophisticated than i realized kobe at gmail.com does not seem legit assistant at sophia chiani.com no one thought a thing

10:20one of my mentors had told me super early on when i was in high school biggest advice he had for me was buy your domain name like buy sophia kiani.com use it for your portfolio use it for your professional email and so i asked you do you own phoebe gates.com you should own that you need to make that you need to own that someone else owns it and when you know it's like random photos of me and this old like 35 year old dude wait what yes wait i didn't even know that and yes wait i looked it up yesterday someone is trying to extort you i'm not joking it literally says Seriously, because it used to be him and we had to have him take it down because I was a minor.

10:56We used to collage photos of our wedding invite together and stuff. Ew, that is so weird. Whenever you look me up, this site would come up. Didn't you buy Phoebe Dot Gates? No, you never? No, I actually should. Maybe after this. I mean, it's only what? Your domain is like$15 a year. You just do it online. That's the thing. It's so cheap to buy your own domain. We're going to have like an ad sponsor day. And buyyourownedomain.com. This episode is brought to you by. We honestly should. Remember, because when we wanted to take that class at Stanford, the Lean Launchpad class, the one that's like super hard to get into that you have to pitch.

11:26Yeah. You have to like apply. And basically it's like every week, like work on a project. At the end, you pitch it. Like we're going to call our idea Renaissance. We didn't have the idea, but we bought the domain. We did. We bought Renaissance.com. But it was misspelled with two S's because obviously the normal one wasn't available. It was like$5.99 a year, literally. It was so cheap. Yeah. And so we went heads down for like three weeks. do you remember the first idea that we had i mean it was your idea because i was so stressed we had a domain name don't put it on me we had a domain name and everything and we did not have a company this was like our first big failure of many many many but we were like we're gonna create a bluetooth amp-on phoebe was like we're gonna create it no i'm joking i'm like all i'm all in this because i'm like doing all this like repro health work i'm like also pre-med okay wait genuinely i just need to say, I don't think it was that bad of an idea.

12:19Okay. Basically it was a Bluetooth tampon. And what that means is when you're on your period, right, you're bleeding, but I hate getting a blood test, right? Like that's how you pitched it to me. You were like, who likes getting a blood test? What if you could tell if you're anemic, because you knew I was extremely anemic. If you could tell you're anemic, if your hormones are out of balance, all this stuff about yourself every single month. And then it's just an easier way to get instant insights instead of needing to go to the doctor i thought you were a genius i thought phoebe was the real legit elizabeth holmes i we were like we're like it's gonna be so crazy we're gonna be the new elizabeth i was like let's start wearing black turtlenecks yeah it's horrible that that's the only female entrepreneur that's literally known like in the u.s yeah it's like one fraudulent turtleneck is not a genre no it is not a genre so we had this whole grand idea we go heads down for three weeks we kind of go off the face of the earth and everyone thought we were in love with each other that we had like basically docked ourselves from social life because we'd fallen in love with each other you know the three key things that you kind of need with a business we didn't have so i don't think it's really a shocker that we also got flat out rejected from this class because we didn't know they asked us some pretty key questions like what problem does this solve um how would it make money and uh what would it be i thought it was a good idea i think what we couldn't answer those questions but i couldn't loop in kobe we couldn't loop in kobe in the moment but it was because we weren't we to do it that's why a scientist yeah they asked do you have a biotech background we'll do it and i don't think it'll be great but for us like they also that was enough that was the fourth question that really they really put the nail in the coffin with this one why are you the right person to do it oh can you build it do you know anything about medicine zero so we get blank flat out rejected from that class which was honestly a really good reality check for us luckily stanford has the all access on for nourishment class that anyone could get into so we went to that is so not true we did apply we did apply but they let everyone in babe i i thought it was a pass fail class they let everybody in but we still we have to fill out an application a lot of form you're right let me feel a little bit better about myself it was really embarrassing we told all our friends i don't know what we were thinking we told all our friends we were applying for lean launchpad with this idea they all were like oh did you get it you didn't put it on your linkedin miss linkedin influencer did you no of course i'm not stupid i don't even think i was linkedin influencer back then i don't think i didn't know what linkedin was you were really because you had a linkedin hat a linkedin hoodie oh my god i came back to the dorm one day and i was wearing the linkedin beanie and the worst part was that you really like were proud of it and you i thought it looked really good i thought i would tell everyone that you were a linkedin influencer i'm really embarrassed i don't be walking around campus and strangers who clearly have never spoken to a woman in their life would be there and you'd be like um Sophia I'm actually a LinkedIn influencer okay to be fair LinkedIn changed my life it was so good for me professionally I really wanted other people to know that they should also create LinkedIn you should have had some sort of affiliate code because man oh man you could not get between our dorm room I did I was part of their ambassador program actually oh okay do you remember when LinkedIn banned you they banned you because they thought you were a fake spam account and came in my g came through and he unbanned Phoebe's LinkedIn account so we get into the all access like class we're still coming in with you know we had this crummy crummy idea which very quickly we did you know the key thing which is asking ourselves those questions and then talking to actual like customers who would have used this other women and all of our friends were like i would never do this like unless it would just automatically work like i'm not plugging this thing into a machine well i think they just didn't trust us because we didn't actually understand how it worked we had this idea that was a core flaw as well they asked how is it what does it look like like how do i put it up there the moment they started asking those questions So I was like, I'm out.

16:01I don't think I can do this for five years. The wire, yeah, we had no way of figuring anything out. Do you remember what our professor said? He said, to do an idea, you need to be willing to work on it for the next five to 10 years. To become an expert at anything, you need to spend 10 ,000 hours on it. The moment he said that, I was out. There was no way I was going to be talking about tampons for five years. Not me. I think we just really loved working together. It was just really fun because you would ask a question, then I would try to answer it. Then you'd say, no, that makes sense. sense.

16:30And then I try to defend it. And then we would constructively come together and come up with a solution. And it felt like we were Nancy Drew. I'd be like, this company's doing it. We need to beat them. But I also realized we wanted to work together. We liked working together. We liked jamming. One thing, though, that I learned from the class that I think I've genuinely told thousands of people. Oh, my God, your chart. Yes. The fact you already knew is because of how often I say it. It was it was life changing for me. He puts up this chart and it's the Ikigai chart. And it's a Japanese concept that says you need to work on something that you love, that you're good at, that the world needs, that you're going to be paid for.

17:04It's those four things. If you're at the intersection of all of those, you have found your perfect homeostasis, like your perfect special sauce of what you need to be doing with your life. I'm going through that chart going, no, no, no, no, we are not doing the smart tampon. I don't love this. I don't know. I don't think the world needs it. We definitely are not getting paid for this. And I think it was just a really helpful exercise because I think after that, regardless of whether or not you're starting a business, you need to be at the intersection of those four things. And also, I think it forced us to go back to the drawing board of, okay, we're excited about the idea of starting a company together.

17:44This is not the right idea. We've learned a lot of stuff. What can we do that does fulfill all these four buckets? Basically, me and Phoebe decided after horrible Bluetooth tampon idea. We went back to the drawing board and we started thinking about the intersection of AI and shopping and about how shopping hasn't fundamentally changed in the last decade or more. And that AI presented this opportunity to just change it and make it easier to find better deals, especially secondhand deals. And I think that's where we started talking about also sustainability and things that we cared about also from an activism perspective.

18:18Not even that, but you also sharing, you grew up in this household where your dad inspired you and told you about how incredible it was that he was able to pursue his dreams and he did something that genuinely changed the world. And I think it was so beautiful to hear you talk about that and also about the fact that he failed like multiple times. And I mean, that was really interesting. I'm curious like why you felt so comfortable sharing that stuff with me though. I shared everything with you. I think I just bore it all to you, but it's funny to hear you say that because I literally never remember my dad talking about the start of Microsoft.

18:48Like I literally mostly just remember him talking about the foundation. I remember even when we wanted to start the company him being like, are you sure you want to do this? Like, because both of my siblings were incredibly intelligent, took very like, you know, typical career paths where there isn't. My brother is a genius, like three degrees and four years from New Chicago. Like my sister has two kids and a horseback riding career and is in residency, but there wasn't like this adverse risk of failure. And so I think my parents were actually really cautious when I was like, I want to take like, you know, I want to do, you know, Stanford like abroad and kind of do this remotely, finish up my degree and do the startup.

19:24They were very much to like, you need to finish your degree. You don't just get to like drop out and do a company, which is so funny because my dad literally did that. And that's like the reason I'm able to go to Stanford, have my tuition paid is because of that. I think I was first very skeptical of there's no way I can start a company. I need to go be this perfect traditional immigrant, older daughter and go have a stable career in law and go to Harvard Law School. I had my whole life planned out ahead of me. What you did share with me though was that when he was first starting out with his friend they worked on a traffic cone yeah no not a traffic cone like a system to basically like track traffic in Seattle to help with congestion they made some money off of it but they realized like it couldn't be a career or anything and he also built like a class scheduler thing to help his school up there were tons of things he tried that didn't work out and in fact Microsoft like for this first three years was like not successful a lot of times I think of things through the lens of there's no sunken cost it's easy to look back and think we studied these different subjects, law, human biology, that now don't really necessarily relate exactly to what we're working on when it comes to fashion tech.

20:28And I think it's also important for people to realize you can always change direction. Like you can always immediately decide to do something completely different than what you're doing at that current moment. There was a book that our professor told us to read called The Go-Giver. So good. Such a good book because his whole point was basically everyone at Stanford, us honestly included at that time is a go-getter. All they're thinking about is how can I get every single opportunity? How can I get everything that I want out of life, out of other people? It's very extractionary. And he said that the most successful people he had ever worked with, all of his students who went on to start incredible companies, to have incredible careers, they were all go-givers.

21:07So they thought about what am I going to give to other people? What value am I adding to other people's lives? And people who focus on giving rather than getting and taking are the ones who are going to be the most successful. And I think that us thinking about our company and through the work that we were doing through the lens of what is a problem this is solving? How are we making people's lives easier, helping them to shop smarter, helping them save money, helping them shop more sustainably?

21:33Really like the results that we're seeing, and this is not just true for business, but any career you're in, it is just the result of habits. And I really think like some of the traction we're now seeing with our product is really just the result of our habits. It's the result of loving your work, waking up early, working till damn late on this company because you love it. It's not work-life balance if this is your life and you really enjoy it. Like it has to be fun and you have to have the habits built around that. And controlling, being able to control like the mammalian part of your brain that wants to stay in bed, that wants to do this, to actually be like, no, I don't want to eat, but I need to go eat lunch because I need to be productive this afternoon because I need to move this thing forward.

22:09And just those habits building up over time. And it's not even like, even if one thing doesn't change that week, it's over time, those continued habits and kind of that escalation of you as a person of who can you be like five years from now is huge. A habit that we had that I thought was so good at the beginning was just constant outreach and constant exception of rejection. Like we would, I mean, we were trying to get like our first partnerships for FIA. We would outreach. I kid you not. Like literally, do you remember this? Like we max out the LinkedIn credit and you were an info. you had to email them and they still wouldn't grant us more because we hit the limit.

22:42I know Phoebe was finally happy that I'm a LinkedIn influencer because I did have a free premium account. So we were able to message a ton of people, but we get people respond back. Like, please leave me alone and never email me. We'd still respond again. I know. I think that it was so important for us to just accept that you need to be okay. Getting no responses, like just sending a hundred outreach messages out there and then having no one respond. Even if one person responds, that's better than nothing. We're not talking Tinder. We're talking for career stuff. No, If you're a designer and you're sending someone your work or you're doing something else, it was also because we were so focused on what can we get from these companies?

23:16Because we were basically trying. And that's what our outreach email said. We want this. We want this. Exactly. And that was so, I mean, it makes me cringe when I look back on it because it seems so obvious. But we were reaching out to these companies basically because we wanted to say, while someone is shopping, we want to pop up and show the cheaper used option. So we obviously reached out to these secondhand companies and we asked them, hey, can we have your data so that I sound like an idiot even saying it. Can we have your data so that when people are shopping, we can pop up and we can show them these used alternatives.

23:47Obviously, no one responded. We were asking them for something. And instead, our teacher really helped us to reframe the email around, no, no, no, no. What is the value that you're providing them? And we instead said, this is a free marketing vehicle for you. If you're able to partner with us on this, then we're going to get you in front of hundreds of additional people. We'll put it on our social media. I really feel like the greatest lesson from this is like vulnerability is not embarrassing. Yes, our cold email outreach template was awful at first and it was a complete flop. But I've even connected with some of those people now and they were like, good for you for reaching out in college.

24:20I think the biggest things that we learned is have that vulnerability. You just need to take shots on goal. Like you just need to keep taking shots on goal. You need to outreach to hundreds of people because that one person you outreach to might be the person that actually like changes it. Remember that guy in our class? I swear to God, there was this guy in our class where every week this man is getting lunch with like Sam Altman. He's getting lunch with Mark Zuckerberg. Every single Silicon Valley Titan is all up in this guy's DMs. And we were so confused. We're like, how on earth are you always getting coffee with these people?

24:51And he just said, I every single week send hundreds of outreach messages. I always try to get help from people. I always look for advice. and I think that that was really inspiring because he was also super straight up that he had messaged those people hundreds of times before and they finally came back they did and then he was able to say I met with this person and I'd love to get you know help from you on this and I could provide this and then I think the other big lesson was actually leading with what you're going to bring the person exactly and I think that also for him he just wasn't embarrassed like I used to be so embarrassed to reach out to people to say hey I'm doing blah blah blah I think I could work with you I could think I could help you or I just want to learn from you.

25:28And I would be so embarrassed because if they didn't respond, which most times they didn't, I thought that, I don't know, I just thought I looked weird on my part. But in hearing him say, no, I send hundreds of these every single week. I don't care if no one responds. Because all that people see on the surface is that he's meeting up with all these people. They don't see the thousands of messages that have gone on read. Yeah, he was such a hustler. And I think that people like that are so inspiring because you just need to see people who are willing to take that shot and that risk. there's this saying that's like you can't be what you can't see and I think that's part of why we're doing this we are literally in the trenches right now we're in the middle of figuring out our startup we haven't even launched yet but I think that's the point is we just want to be honest of here's what we're learning as we go we're flying by the seat of our pants stuff is still breaking building the airplane while it's flying I think the other thing is like this is the podcast that we wish we had I also feel like there's no playbook for building with your best friend And I think so much pop culture is really individualistic and focused around how can you make it?

26:24Especially for women too. Especially for women. It's like, how can you make it in life instead of how can you and your team, you and people that you love and that you're working with, how can you guys make it together? Part of the reason I feel like I was constantly crashing out and burning out at Stanford is I was trying to do so much just by myself when I was doing all my climate work and my pre-law work. I always felt so overwhelmed because I didn't have someone to work with. Like I didn't have someone to talk to. And I think that us also just sharing, it's hard, right? Me and Phoebe argue every day, all the time, but it's like for us, that's, we have just developed the ability to be super honest with each other and to have hard conversations.

27:03And I think there's not an avenue to be able to be super honest and frank with people about this is what it's like to build a company, or this is how, what it's like to work with your friends at work it's not always going to be perfect and fun even the other day I remember it like when you were having a hard time I'm like how do I know when I should show up as your business partner and be like come on toughen up like we got to do this thing we need to go to this meeting like we need to figure this thing out like we just need to put on you know the strong face versus that other dichotomy of like I'm at the end of the day like you know we're each other's best friends like who do you hope will listen to this I mean I hope it's the girl who's she's sitting at home she's crying she hates her job her ex-boyfriend just broke up with her like she's just crashing out and she just needs to hear that someone else is also struggling honestly that someone else is struggling and that it can suck it sucks your early 20s are so hard but like we're here other people are here other people are also struggling and we can all figure it out together or the other girls who are starting companies who are in their career who are killing it i'm i think i'm a little terrified of like also documenting our uncertainty like open sourcing all that i'm a little nervous about because I think it gives a very um open heart you know evaluation of where we're at is your heart open right now my heart is open my heart is open for you oh my god what about for them everyone was like Phoebe and Sophie are in love Phoebe and Sophie are in love when we like you know just stay in our room for three weeks and worked on the smart tampon someone said that to Sophie she's like please I'd never be with her I was like excuse me excuse me okay orange crayon you are your hands look like a highlighter okay so i don't want to hear it from you yes i had finally broken up with mr math textbook i would sophia's ex-boyfriend wrote a math textbook he's a genius and she used to brag about working as an engineer and as i have no issue with i'm writing a math engineers my issue with it is that you continue to brag because i'm the one who gave him the idea i was trying to see on the scene i was trying to meet the stanford guys and people thought that we were dating.

29:00That kind of was a cock blocking me. Do you understand? You were talking to a lot of guys? Really? Who did you talk to? Because you talked to nobody. There was not a single guy who came over to our door. To be clear. Well, I think that's enough of me and Sophia bickering about her high school boyfriend and clearly... We're cutting that. Or not cutting that. It's making it straight the way through. Next week, we're going to be bringing you guys the GOAT, the marketer of all marketers. If you can guess, leave a comment and we'll tell you if you're right. And then tune in every single Tuesday to see what else we learned.

Read the full transcript

29:29thank you for listening to the burnouts like comment subscribe and sign up for the fia.com waitlist for early access we'll see you next tuesday bye bye

From the publisher

Bluetooth tampons, fake assistants, and maxing out on LinkedIn mail credits? That’s entrepreneurship for ya. Phoebe and Sophia are best friends who turned their Stanford dorm room conversations into a business partnership. They’re here to share the good, bad, and ugly parts of founding a company together. 

 

Chapters

0:00 - welcome to The Burnouts

0:36 - how we became friends

2:37 - the Stanford cheating ring

8:16 - Sophia’s FAKE assistant

11:17 - a bluetooth tampon??

17:21 - the day phia was born

20:12 - the go-giver mindset and spam messaging

25:40 - why we started the podcast

 

Meet the Hosts🎙️

Phoebe Gates

Sophia Kianni

 

Join the Phia waitlist at phia.com

 

About the Burnouts

As former Stanford roommates and now business partners, Phoebe Gates and Sophia Kianni share their experience as startup founders and the complexities of being young professionals—from financial literacy, social impact, and navigating networking (ever been hit on through LinkedIn?). With exclusive access to top experts, they offer an inside look at their chaotic lives alongside career insights from their network of thought leaders. Watch The Burnouts pursue their dreams while trying to keep their lives from going up in flames. Will they burn out? We’ll find out.

 

Socials

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LinkedIn


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Burning Out: Stanford cheating rings, fake assistants, and that perfect orange glowThe Burnouts with Phoebe & Sophia · 30 min
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