E194 - The $50 Million Brand Blueprint with Jason Daniel

0:28Hi there, welcome along to the High Performance Podcast. so that the life they've lived can become lessons for you. And you can realize that actually the ability to withstand the difficult times, to build your resilience, to know that all things pass, despite them sometimes feeling really hard, that is true high performance. High performance is dealing with the tough stuff. It's not waiting for the great stuff. So today, we welcome a really awesome entrepreneur to the High Performance Podcast. Here's what's in store. I've never got in this for the money I never started this to go I want it to be worth a lot of money I did it because it was just a huge passion but it really led me to be more vulnerable and go okay cool I've got to almost confront the brutal facts that we're not doing a good job here I think you know what I've learned is you used to go to these events and it'd be like have three businesses and do all this and they're the people that have made it they've been doing it for 20, 30 years or they've made it and then they've either sold their businesses and they're like okay I've got some time now I want to do that but if you're focusing on one and trying to build yourself up to create something don't try and put yourself in too many places you know you don't see a professional athlete trying to be three different sports if they're the best at one sport and I think that's the thing with an entrepreneur is you think you've got to be doing a bunch of different things if you focus on one thing you can be the best at that thing you know I think family and business is really hard it's a really touchy subject for anyone that has family and business and it wasn't like it was an overnight thing.

1:58It'd gone on for a while. It's hard to say you're proud of it because you're not because it was your family. But I also think we wouldn't be in this position if I'm honest, if we didn't. Man, this is such a cool episode. So this is a conversation with Jason Daniel. Jason is an Aussie. He created a brand called LSKD and the brand is exploding across Australia. And he's about to share with us the story of how he did it, the setbacks, the difficult times, the challenges, the successes and that's really why we've created this podcast because we know that opinion is valueless like your opinion doesn't matter it's about empathy it's about understanding that just because someone's life looks sorted and great and successful and brilliant there's so much going on beneath the surface that you need to know before you can really understand them and i can't thank jason enough for flying over to the uk for sitting down with us and discussing his journey including the tough stuff that's taken him to the point where his business and his brand is doing so well.

2:55I know we have loads of Aussie listeners. A big thank you and a big shout out to all of you. You probably know Jason already, but for everyone else across the world, I love it when we introduce new people to you who've got an incredible story to tell. So enjoy the founder and creator of LSKD, Jason Daniel on the High Performance Podcast.

3:25Jason, welcome to High Performance. Thank you. Thanks for having me. What is your definition of high performance? My story, it goes back like 20 years, to be honest. And, you know, the brand started out in 2002 when I was in high school. There's a high school nickname, Loose Kid. So I got termed Loose Kid growing up riding BMX. And they kind of thought I was a little bit loose on a bike. I used to ride with a bunch of guys. They're a lot older than me. They're about 18. And, you know, they ended up becoming pro athletes as well, which kind of probably played a big part of my journey growing up.

3:55But when it got founded in 2002, it was just, you know, it was just a word we used. And I was at school, finished school, became a carpenter and raced motocross and had a huge passion to become a professional motocross athlete. And then in 2007 was when I actually decided, okay, I want this to be my career. And then we changed the brand to LKI. And from 2007 to 2010, I was still working as a full-time carpenter. So, you know, before work, after work and my lunch break, I was getting up, working on the brand. And when I mean working on the brand, I had no idea what I was doing. So I had to figure out even where to get a t-shirt from and find a supplier.

4:29And we were predominantly a wholesale business because there was no social media back then. So from there and was working from my mom's bedroom and we had containers there. And, you know, in 2010, we moved out of there and pretty much started another apprenticeship and went full time on LKI. and then in 2010 to around 2017 we were just grinding it out I mean I still today but we made everything for everyone and I was just pushing every day and then really went through this period of we stopped growing I was doing too many products and when I mean that it was making life jackets motocross gloves socks some sportswear some streetwear and I was in so many different categories spreading myself so thin I was making you know so many mistakes and it was really like what am I doing?

5:09But when I look at what high performance means to me, it's the consistency and constantly being consistent because this brand didn't grow overnight. It's been a journey for 15 plus years, really going at it. One of our values is 1 % better every day. It's like, you're not going to have good days. There's always going to be those shitty days, but they're the days you get up and you just keep going because they're the days that matter the most. So when I, when I look back on my journey and I'm very thankful for it, I think, well, high performance you're not always going to be at your best, but it's those days when you do feel like shit and you get up and you just keep going and you keep learning and you keep developing yourself.

5:44That's probably what I believe is high performance to us and myself, so yeah. I love it. There's so much to pick out there, isn't there? I mean, what an incredible story to start with. Before we go a bit deeper into the things that you spoke about there, I want you to share the one thing you would love them to hear from you at the very start of this podcast. one thing I'm very passionate about is our mission and values and I think you know when we were in the journey of the early days around 2017 I was really trying to find my why you know I was mentioning before I went to a course called landmark forum in 2015 and then from there I ended up joining a toastmasters club because I struggled to public speak I couldn't even talk in front of five people and I did that for a couple of years to really learn and gain confidence in how to speak and impromptu speaking.

6:29And as that kind of went on, I started listening to books. You know, we were talking about it before, you know, the founder of Lululemon, you know, Nike founder and all the books on from there and really started to realize like, why do I go to work every day? And in 2018, September, 2018 is when we changed to LSKD. And part of all these books we were listening to, I used to think I had to make every single decision within the brand. And it it got to the point where I was like, well, hang on a minute. Why don't I ask our team? So at the time when we had LKI and we had LSKD and they were both on products, I'll try to not make it sound too confusing, but we had LKI and LSKD on a t-shirt together, say.

7:08And when we had it on the product, I was like, oh my God, this is getting confusing to our community again. Okay. So I was like, okay, well, instead of me making the decision what to do, I'll ask our team, I'll ask our community and I'll ask our athletes, which one do you like? LKI, LSKD? And everyone kept saying LskD. I'm like, you know what? This isn't my decision. We're doing this as a team. And I believe in what they say. We're going to change to LskD. And then we had a phrase called chase the vibe. And I thought, well, why do we go to work? Why do I go to work every day? Like, why do I get up and get at it every day?

7:36And we tried to create a mission statement and values four or five years before that. I had no clue what it even meant. So it took me a long time to understand. And I was like, well, if it's to inspire people to chase the vibe through sport, fitness and adventure. And then we create sportswear with a street aesthetic. And if we can be best in the world at sportswear and essentially create the best leggings in the world for our female community with our own raw materials and fabrics, is that something that could be quite special that I'd want to go to work to every day and our team would want to come to work every day instead of just let's go and create a big brand.

8:07I think that is cool and we want to create something special, but to see that coming to life of the work we put in back then before it really grew was really special. So I think, I mean, that's a small part of it, but that's something I would want the listeners to hear today is to how that was created in one part of the story. It's quite an interesting point you make there, Jason, around the fact that you'd already been running the business for a long time before you started to think about your why, that sense of purpose and the values. And I'm interested if you could explain to us that a lot of people think you have to have that answer in place before you start the business and you've done it the other way round yeah what was it that prompted you to do that reflection and what has it given you since you've done it because you've got a very definite before and after to compare it to i think as a i suppose you would say as an entrepreneur founder the reason the brand started wasn't because i was interested in i'm not a designer i'm not very good at that as in i you know i've just a passion for creating community you know i was an aspiring professional athlete i was trying to make it as a pro athlete didn't but you know in motocross and i think you when you start something, you just start because you, you kind of love to do it, but you don't really know why.

9:18And I was in my early twenties, you know, when my wife fell pregnant in 2017, it really kind of woke me up as well. And I was like, okay, cool. I'm in the real world now. I really need to make sure that I'm providing for my family. And, you know, from, from the, the, the journey that I've had in such a short period of time, and, and anyone that looks back at it, you go, oh, 10 years is a long time. 10 years is not that long. It's a really small stint. But when we created that it was from a sense of almost we were forced to. We were predominantly wholesale and we were selling to some really big retailers in Australia that had 60 plus retail doors.

9:51And do you know, they made a lot of their own brands and anyone that's been in wholesale knows that they'll sell their own product and then they'll trickle in a little bit of your brand and you work really hard to kind of build something, but then they sell their own product. So they started cutting our orders back and I'm like, okay, this is real. Not only have I got a young child on the way, but they're cutting orders back. And I'm like, what do I do here? So it was almost like I was, it was the worst thing in the world to see that happen. But it was almost the best thing ever that happened to us because it really made us think, okay, well, what are we here for?

10:21Like, I love what I do. I've never got in this for the money. I never started this to go, I want it to be worth a lot of money. I did it because it was just a huge passion, but it really led me to be more vulnerable and go, okay, cool. I got to, I got to almost confront the brutal facts that we're not doing a good job here. And then I started reaching out to mentors and met another founder I actually met the founder of Penny Skateboards who grew up in Logan and took me about nine months to get a coffee with him. He didn't, you know, he had to hassle him a lot, you know, he didn't want to catch up with me.

10:49But that was a huge shift in my career because I got to learn about someone that's built a brand and a global brand. And I started reaching out to founders that had started brands and been very successful with them. And I've never been in it for long term. I've always been thinking it's about the journey and enjoying it and it takes time as well. But when you start to see it grow, I was always under the impression is how do you build something that's global and manage it? But then I realized if you set the mission and the why first and every decision goes back to that and you hire and get the right people on the bus, as Jim Collins would say, then you can create something quite special because they can be making decisions as a team based on the why first, not based on what just Jason wants.

11:28Let's break it down so it's really clear for the people listening to this, right? So you set up your business, you've been going for over 10 years, and in your own words, it's not really happening, right? You haven't popped, you haven't been a great success, this desire to sell around the world isn't happening. So you have to look at that. Be really honest with us, in what areas were you failing at that time? We got to about$3 million a year, and we were stuck on that for I think about four years. And because we were so involved in action sports and motocross, and obviously loved that sport, but we were very segmented into that where we got retailers didn't want to stock action sports brand at the time.

12:04But I think just trying to be too many things, when you're trying to make a life jacket and you're trying to make a motocross glove and you're trying to make sportswear, you're honing in in so many different communities, that community would still wear your product. And what caused that to happen? I think just, I thought it was the right thing to do. I'm like, oh, there's a really cool market here. We wake surf and I mountain bike and I rode bikes and I do sportswear. Why don't I just do it all? And it really kind of come down to when you're trying want to develop that many products and you're a really small, it's still a sizable business, but it was still very small.

12:34It takes a lot of resources to do that. So everyone is stretched in resources and essentially we weren't making money. And it was until I met our CFO in 2018, who started a day a week in August, 2018, and actually a government grant helped me pay for half of him a day a week. It taught me to learn actually the financial side of the business too, because I really didn't understand the financial side. It was just about go hard. We went through some periods where, say 2018, when you're selling as a wholesale business, you're waiting to be paid. And there was times where we weren't in debt, we were self-funded, but we owed money to our suppliers.

13:12And there was times where I remember being on a holiday with my wife and kids and thinking, I owed a supply, I think it was around$100 ,000. And I remember talking to that supplier, and we still use that supplier today. And I remember were talking. I was 90 days overdue and I called them and I just said to them, look, I'm going to pay you. Because I knew having a CFO, they're like, you're going to pay the bills. You're just waiting to be paid. And I just thought to myself, fuck, I don't want to keep doing this. This is not fun. I don't want to be the brand that's like this anymore. How am I going to change this?

13:41How are we going to change this to be able to grow something bigger than ourselves and not have to constantly be chasing our tail just to pay bills? All these things just built up inside to go, I've got to find a better way. And it was when I started slowing down instead of speeding up essentially and going, I've got to learn. I've got to actually be more vulnerable and learn and know that I don't know everything is when it slowly started to shift. And then at the time, I was like, well, to put that into context of what product that became, we already made a women's legging or tight and it was selling quite well.

14:17And I thought, well, why can't we be a fitness brand? But there is a lot of fitness brands out there and I was inspired by so many, but where do we fit? So that's when I came up with, well, I love, we love streetwear and we love sportswear. Why don't we come up with, you know, sportswear wearing with a street aesthetic and create something we're passionate about as a team. And then within that, we loved women, you know, we created a women's legging and instead of just creating another women's legging, let's create one from the ground up, go to fitness communities and learn from them. And that's when we started to realize that learning from our community, instead of just our retailers on what they wanted, we could create a product for, you know, essentially I say our customer, but our community.

14:55So we spent about 18 months developing this one legging called the Reptite and it's our bestseller today. And we developed this one legging. We launched it in July, 2019. We took our time. We developed our own fabric. We got feedback every time. And when we launched that, we just said, let's launch it for the community. We won't sell it at wholesale. We'll just launch it. And it sold out in a month. It sold out. And then, and it was crazy because we sold it, we sold out. It was like our first order. I think it was around 2000 units, which was crazy because we wouldn't order that many units back then.

15:23I was like, no, I think this is going to work. And then we learned e-commerce and we were obsessed with trying to understand how e-commerce works. So we're studying that, you know, learn digital marketing, learn all these little like facets of how to, you know, do, you know, media buying. And then, you know, because obviously social media ads played a big part and then localizing with a community and thought, well, our community is, is functional fitness, which is any, you know, is with functional fitness studios, gyms, anywhere where there's a trainer and a gym owner, they're essentially our athlete.

15:52And I became a part of one. I joined a functional fitness gym, a fit stop back in Australia. And I got that itch again to being a part of something again and thought, well, that's where our community's at. When we launched it, it sold the first month and then we got a reorder and it sold again. And the word of mouth started growing because of this one product. And it was because we solely focused on one thing. We didn't get distracted on being everywhere so what i'd be fascinated if you'd share with us jacy's just some of the lessons that maybe young entrepreneurs could learn from you from this counterintuitive approach so if you're a young entrepreneur and you're saying i need to have seed money i need to start up money to be able to do it that's often a barrier to entry for people wanting to start a business what's your advice on that topic you've got to have that drive to build something and not obviously rely on seed money to begin with if you're going to do it.

16:43And it's hard. I mean, we use, I mean, looking, if I'm honest, we use my mom's credit card to begin with, and I paid it down, you know, and without her, she was a massive help in the early days, massive help. And I think, you know, what I've learned is that you used to go to these events and it'd be like, have three businesses and do all this. And they're the people that have made it. They've been doing it for 20, 30 years or they've made it. And then they've either sold their businesses and they're like, okay, I've got some time now. I want to do that. but if you're focusing on one and trying to build yourself up to create something, don't try and put yourself in too many places.

17:13You know, you don't see a professional athlete trying to be three different sports. They're the best at one sport. And I think that's the thing with an entrepreneur is you think you've got to be doing a bunch of different things. If you focus on one thing, you can be the best at that thing. You know, if you want that thing to be successful, you need to slow down and speed up, but speed up on that one thing, not try to be spreading yourself too thin. Yeah, slow down but speed up. That's a brilliant bit of advice actually. What about people who are listening going, well, I don't know anything about fashion but I want to work in the fashion business.

17:44I know nothing about media but I want to set up a media business. How much did you know about this world? Nothing. I was a carpenter that built houses and raced motocross. I mean, you got to learn and have a passion and think it's going to take time. I never got into it to think I was going to be big overnight. It was not that. And I think, you know, say my naive, but also naive, I think being naive is a good thing because you don't worry about what the industry is. You do what you think, you know, what you believe in and you learn from that. Something that we haven't addressed that I think is almost present in everything you've just shared with us, which is about courage or bravery to actually take the leap.

18:23So what advice would you give based on your experiences to anyone listening to this about that maybe wants to do it, but it's hesitant. they can think of lots of reasons why not to do it. My personality is quite, I have that drive and you could say, you know, whether it's galvanizing, um, yeah, we do a lot of, a lot of books, um, when we've just finished a book called the six working genius. So I get to learn a lot about myself because I asked that question a lot, you know, I asked that question, why, why have I done that? Like, why did I just go out and, you know, built relationships with athletes, suppliers, you know, retailers, you know, and, you know, the team and just, and did that.

18:59Like, why did I have that? I don't, and you know, a few different things that I've learned over the years from different, you know, whether it's courses or people is everybody else is just as nervous. I was very lucky to spend some time and learn from a billionaire recently and literally walked around one of our retail stores and I got to learn so much and realizing how humble he was and realizing that they have the same struggles. You go, well, we're all human. We know we all can get quite nervous. You know, even say today, this is a huge opportunity for us. I was so excited to come on the podcast and I was like, oh, I can be really nervous.

19:32I could just be myself. Just don't worry about it. Be myself and enjoy the journey. You know, if I make a mistake, it doesn't matter. You've got to put yourself out there, but it's also one of those things you've, you know, you're going to make mistakes. It's okay. Like fail forward. It's, you know, the reason we're in this position is from failing forward essentially. But I do ask myself that a lot. And, you know, with my upbringing and childhood and, you know, my parents splitting out when I was younger and I was 13 and why did I get given this drive and passion to just keep going regardless of whatever happens because it has you know it has been quite a long journey essentially since being a teenager but you know I'm just thankful to be in that position but I also just look at it and go well you know just get at it and go and learn and you know every day is an opportunity to learn something new but what lessons have you learned about how you can engineer that drive so So there might be people that haven't come from a broken home like you did or people that weren't pursuing a sporting career that ultimately ended in failure in that regard.

20:31So without having to go through those experiences, what have you learned that people could do and then play in their lives to get a similar drive to you? I think there's a couple of things. I think who you surround yourself with, you know, to keep that drive going. I surround myself with a great group of people. What does that mean, a great group? group people that pick you up when you're down people that you know to have that drive and constantly go you know and I'm not saying we have the best culture I'm definitely not we've always got something to learn but I think with our mission and values and what we created and how we recruit as a team that we all motivate each other and I feel like if I'm not perfect on a day and I'm not I'm not feeling you know 100 % there's a teammate around me that you know will essentially pick me up.

21:15If I look at it in my own experiences in our workplace and, you know, and, you know, with one of our values sweep the sheds and, you know, 1 % better every day is always someone on. And, you know, we, we have a gym in the office where we train together, uh, you know, 1 PM on a Tuesday and Thursday, you don't, you don't realize that going and training with the team, I don't make every session, but going to high-fiving after how much that picks you up and makes you feel great to want to be better. Wow. This is amazing around me happening right now. Wow. Like, do you know? And I think that at one point in the journey, I was like, I was so hard on myself with wanting LKI to work that I was almost making it fail.

21:50And when I, when we shifted to LSKD, I was like, man, I just want to have fun as well. I really want to have fun. Explain how you were making it fail. So if somebody came up with an idea and I didn't like the idea, I would put it down or I would, I would say our culture wasn't that good. And it was because of me, because I thought I had to make every decision. I thought, you know, it, but when you start getting your team involved and asking their opinions and getting their decisions when it goes back to one purpose or mission that makes it very powerful where I was kind of forcing it give us an example of that then of where maybe somebody's come up with an idea that the old you would have just dismissed it out of hand but now that you've got this sense of purpose that you've gone okay let's put it through that filter and let's see what emerges our head of brand Dylan he was one of our first team members He actually designed the L's Keddie logo.

22:40And in the early days, you know, he was showing up to work a little later, you know, but he was actually stuck in traffic and you could see he was pissed off. And I would just rouse on him. What the fuck? You know, why are you late? You know, what are you doing? And when I started kind of understanding what I was doing, he left. He left for 18 months and, you know, I was an idiot. And he left. And then, you know, I started to realize I was listening to his books and growing up and being like, why don't I just, and these courses, I was like, why don't I just ask if he's okay? Are you all right, bro?

23:07do you need any help like is everything okay and then I ended up calling him saying man I would love you to come back you're a legend like and he's like I've learned a lot and I'm like dude I've learned a lot too I made a lot of mistakes do you want to come back that example I think was probably one of the most prominent where I was just like you know really rousing and not actually just asking if he's okay and understanding from you know where their perspective is coming from and I think that goes to in the office and in an environment where you're looking at a design instead of God I don't like that instead of going oh where where do you get the idea where the inspiration come around what are you thinking and then you listen to them you go wow I never thought of it like that I mean as the brand gets bigger it does get harder because there's a lot more people but I think that's the next challenge that I'm learning as well as a team is as it gets bigger there's more team members and making sure that everyone still has that's what I was going to ask you because it's referred to as Dunbar's number isn't it that once you get above 150 employees it's almost impossible to know everybody's details or like yeah how are you And I think that comes down to like, you've got to be out there.

24:05You know, I always like to think like 40 % of my time is working within the team. Um, you know, we don't have offices. It's, you know, there's meeting rooms. I work in the middle of the office, you know, on a desk, but I like to sit within, you know, whether it's in different departments or just walk around and talk, or when I'm going to the retail stores now to meet the teams and just walk around and talk to them. And cause that's when you get the best ideas, you know, you just in a quick conversation and you learn and then you can go back. And, you know, I like to think 40 % of my time is spent just doing that because that's how you can learn quicker to help make better decisions on what everyone's struggling and then connect teammates with teammates and try and create the brand in a way that everyone feels a part of it because that's really important.

24:43So you've come into an industry you know nothing about, you've taken a big leap, you've made a million mistakes as we've talked about, 10 years down the line, you're not making any serious money, you're having to ring up suppliers to try and pay the bills and then things change, right? So you have children and it forces you to find your why. Can you link those two for us? Why did having children change everything for you? What was the moment? It was interesting when I found out my wife was pregnant, I was so excited, but I was so nervous. You know, we didn't have a lot growing up. You know, my parents worked really hard.

25:17We had a plant nursery. I was working, you know, working in the nursery at a young age, helping at markets on a Sunday. So I think when it just happened, I was like, okay, well, I want to make sure I can, you know, be a great dad. And it wasn't the fact of just making lots of money to be able to do that. It was the fact of giving the brand some certainty that it was going to live on to give me a career. So what did you find? Like if I was to say to you now, what was the why that you came up with in this period that define everything? What was it? Because I thought with the mission that we have, I love fitness.

25:49I love sports. I love adventure. I've grown up around it. If I go to, you know, to create something bigger than ourselves was to inspire people to chase the vibe if I'm doing that. I get inspired by watching what other people are achieving and vice versa. So I thought if we create that, and this is for the business side, this is for the business, this is, you know, to, to create something. And then when I had, you know, I ran my first half marathon in 2019, got really excited to do events again after finishing racing motocross in 2010, I wanted to inspire my kids. You know, I was like, well, when I'm out, you know, when I did my first half marathon, my heart rate was rolling, on like average 196, I went to 210, I put myself in the Hurt Locker.

26:29But I was like, well, I'm inspiring my sons at the finish line, you know, I'm inspiring him, you know, and when he's, you know, when he gets older, he's going to see that, that I achieved that and I'm inspiring him. So when I'm in the Hurt Locker doing an event, you know, hopefully I'm inspiring my kids. So I think it all kind of tied together as one. And I was like, I want to be the same person at home as I am at the office, as I am in this interview, you know, in this podcast, as I like, I just want to be the same person i don't want to have to fake who i am and who i'm not so if we can live to that mission and anyone that wants to come be a real part of that mission within our team we can create something quite inspiring tell me how that then sort of informs your decision making because encouraging people to chase the vibe like it's quite ethereal right you know what does it mean how do you chase the vibe everyone's vibe is different yeah our vibe might not be theirs you know you can ask all those questions yeah how did you then take those words and help that to inform like the direction of the whole business?

27:22We classed it into three sport, fitness and adventure because it's open to interpretation of how big, what is Chase the Vibe, which is exciting because it can be quite broad, long-term if you want it to be, but we kind of broke it down into sport, fitness and adventure knowing that we as a team and myself grew up doing all these different things, but then we tied it back to sportswear. And it was when we're making a decision, like is it inspiring our community, you know, through sport, fitness and adventure? how do we inspire our community through storytelling through every decision you ask yourself does that inspire the yeah if we're in an office we're in a meeting and we're going to do some we're making a decision for a campaign we're like is it inspiring our community honestly it has helped us make decisions every year and every season and every whether it's through a drop that ties back to that whether it's a collection release whether it's you're working with an athlete, whether you're going to an event, um, you know, and we always lead with that first, you know, we were recently at event in, in Miami, uh, what a palooza and just 50 ,000 there.

28:23And we weren't trying to talk about the product. We were, you know, we were, I was so lucky to have so many conversations. It was talking about the mission and values and where we came from in our story. And, and, you know, and then it was all we have out. That in itself is brilliant advice, I think for people. Cause I think one of the mistakes I've made often over the years is I I feel like, you know, if you've got something to sell, you have to literally say, this is what I'm selling and this is the price. And actually, people need to realize that that's not what you do. You talk about what you've got and why it's amazing for people and why it might change their lives and why it might inspire them.

28:52As soon as you start doing the hard sell, I think they switch off. It's about inspiring them and then allow them to find the brand, find the product and decide for themselves whether it's inspiring rather than you telling them this is inspiring you. Yeah, 100%. And I look back at like it didn't, it took time. you know it did take time to figure what that meant and and i used to go on the road a lot and sell the brand and you had to do that a lot i really got sick of doing it

29:21so tell us then how anyone listening to this can identify their own mission and you've spoke about the values as well give us some of the ideas on how you came to identify these with such clarity to create what we created. Um, it was a team of us. So it wasn't just me. So I got a lot of advice, but you know, it wasn't like a corporate thing. We didn't, you know, we didn't go hire an agency to do it. But when I look at, when I look back, I honestly, I looked at my upbringing. I looked at my childhood upbringing. I looked at, I loved all those things. I was, I did so many different sports growing up, but then I looked at a lot of our team and what they did growing up and they did similar things.

30:01When we created it, I really just looked at what we did and I said, well why don't we create something that's a reflection of all of us not have to try something real yeah something real and authentic you know and i always thought if i ever had the opportunity to be on a podcast like this you can't fake that and then tell us about the values so you reference some sweeping the shit wearing one drinking from one yeah yeah so for people that are listening to this they obviously this is on youtube so they can watch it yeah listening your t-shirt says one percent better every day and the water bottle you're drinking from says move fast and break shit.

30:33Is there six? Yeah. There's six. Let's run through them and tell us what they need. So there's enjoy the journey. Why is that important? Enjoy the journey was something where we knew that the journey gets tough. You know, when you're going through changes, anything in any part of your life, you've got to remember to go back and enjoy the journey. So when we created that, we actually just finished listening to a book called Delivering Happiness, which was the founder of Zappos. And we were listening to that book at the end of 2020. And I was like, wow, we've got a lot of work to do in community experience.

31:01This was really cool. And then we heard how they create their values. And I was like, well, let's create our values by an anonymous form. And we put in our Slack channel and there was about 30 of the team and we asked them what their values are, what they think. And obviously we'd all been listening to different books and they filled it all out. And then we started printing it out onto just desks and we started just writing on it and going, do we like this? Do we think we can make a decision off this every day? And it took us about six months and we just kept scribbling it out and We just made it a bunch of fun, to be honest.

31:30Enjoy the journey, right? And we just kept working on it and refining it and refining it. And it was very impromptu because we didn't want it to be, have to make it today because it's going to take time. So one of them was enjoy the journey. And that was part of that. You've got to enjoy it. It is hard and it's not going to be easy. So how do you do that then? So how does that inform a decision that you're making when you sat around the table with your team? Well, you've got to have a laugh and you've got to have fun, don't you? Quite right. You know, you got to, you know, I mean, the office likes to take the piss out of me a little bit, if I'm honest.

32:02They've got a thing going called Jason Daniel Bingo at the moment. What's that? My vocabulary is not the best. You know, I wasn't the brightest kid in school. So I do like to, you know, it's pretty funny, but I do like to, in the heat of things, I do like to say things that are a little bit of out of context. Malapropism. Yeah. So the wrong word in the wrong context. Yeah, yeah. I'll hide under a hole and just joke about it. Put a rub out of a frying pan. Yeah. All of that, yeah. So they've written all these words that I say, and Keith, our COO, has a list of phrases that I've said over the years, and they've all written it down, and then they'll be up in front of the team in a Tuesday meeting, or we're in a meeting, and they're all kind of marking off words that I might say, or constantly say, and then one of them's going to get up and say bingo.

32:50So they haven't got bingo yet, but I've been away for a couple of weeks. So, I mean, that's some stuff we do because, you know, don't take yourself too seriously, I suppose. Can I just say, like, I really love the fact that your first value is about enjoying life. If you don't enjoy it, when it comes to an end, what on earth was the point? We've forgotten to have the conversation about enjoying what you're doing. Yeah. And it's a really vital part of life because literally there's no point building anything, creating anything, having any form of success if it doesn't bring you happiness. And don't get me wrong.

33:21It's hard at times, right? like it's not easy but that's a big part of it is you know because it is when you look what you know in 10 years time we're gonna look back and go man those times were so fun like it was so hard and i mean and you read the story around shoe dog such an inspiring book and you know as he says i'd go back and do it all over again yeah you know it was it was the hardest thing in the world but it was the funnest thing and he misses it you know and i think it makes you realize and have that self-awareness to be like oh don't you know just yeah don't miss this because it goes it goes in a heartbeat so that's number one yeah that's hard and next one is create a community there was a few mistakes we made during Black Friday 2020.

33:55We did over 50 ,000 orders and it took us over six weeks to fulfill. We thought we were doing an okay job and we weren't. And when you think of what create a community means, it's not only with internally, but it's externally with our community. And I don't like calling our community customers. I don't like saying the word customer. I like saying it's our community. I think because you want to be a part of something, but whenever we're making a decision, it's like, remember, we've got to create a community here. So how is that helping us create a community, whether it's online, offline? And knowing we're e-commerce, we have to work – you have to work twice as hard to create the community online.

34:28Your product, you've got to make sure you develop the best-in-the-world product because you can't hide when you're shipping product individually because they can post it anywhere if it's not right. And then how do you engage that community? I mean, our Facebook community, LSKD community just on Facebook is over 60 ,000. So what have you done right to engage your community? One thing we've done recently, which is locally, but I think whatever you do locally expands, you know, it does expand globally, is we have a gym at our office. We actually give that space to local gyms on a Saturday or Sunday so they can give their members an experience, which helps them create, you know, retention for their members to come to our location.

35:05And, you know, we're not only creating a community with local gyms, like with the local members, the members of that gym, but they're also, they're creating their community by taking them somewhere. So you're giving value and expecting nothing. Yeah, we don't charge. They come and use our space. They can shop in our store after. We have a coffee shop at the front of our location as well. So it's the little things, I think, and that's something that goes a long way over time and consistency. It also gives you a parachute because if you have built a brand and you're entirely reliant on other businesses carrying your brand, if you're piggybacking on wholesalers, if you're in other people's stores, if you're reliant on them to keep on ordering from you, then actually you're completely out of control of your business.

35:49Yeah, I've experienced that. Well, there you go. That's how you started, thinking, great, I'll get into that store and they can sell 100 ,000 units and then I'll make some money. As soon as you build your community and you've got your people, no one can take that away from you. Well, yes, they can, you can. But other than that, you have an insurance package right there that you've got your community there with you on the journey. And I think that is invaluable. And I think as you get bigger and bigger, you've got to work twice as hard to stay focused on that. Don't get distracted, stay focused.

36:17And you know, and I think, and I'm not saying that's going to, that's, you know, that is a challenge in itself, but you've got to work really hard to make sure you look after that. So the third one, the third one is sweep the sheds. You know, no one is bigger than the team. No one is too big to do the small things. And when I look at that value and from a level just in the office, you know, no one has a car park, you know, I don't have my own car park. If I'm, if I'm running a touch late, you know, I'm on the other side of the street on the grass, you know, like that's just how it is. You're first in your best dress, first in best dress to get a car park.

36:46It's that sweep the sheds mentality, you know, get in and help the team. It's the little things that make a big difference. And, you know, it was a perfect example where we were just at the event and we're all getting in there and helping, you know, there was 15 of us, uh, you know, and we're all, and, and we're all like, Hey, go sweep the sheds. You know, like it was just, you know, you create it fun, but we're all there to help each other out. And, and, you know, if we need to, that's a really important one as you get bigger and bigger because you can get too busy it's easy to just not do it when you get busy because someone else will do it but it's like no no if you help a teammate do something or you put your hey i'll give you a hand hey you need to do that i'll give you a hand no worries like it just creates that sense of being a part of something but also you know that you can sweep the sheds and you're never too big to do the little things there's a nice story that that reminds me of um a guy called alan deutschman wrote a book called change or die and he tells a story about Ray Kroc, the founder of McDonald's.

37:38And when he'd go and do visits, people would remember him going and picking up rubbish in the car park or he'd teach them how to clean the mop bucket properly. And this was when McDonald's was massive. But that was the legacy that people remembered him for, not the brilliant strategic decisions he made with McDonald's. And what's funny is when you're doing all those things, you're learning too because you're working with your team and learning on the ground, just doing those little things. that most people would think, you know, they don't need to do that. But yeah, it's so important to do. And I think having that value keeps yourself accountable, right?

38:12Like you keep it with all these values. You're like, I have to make decisions based on this every day. So I need to do that, you know, because there is times you're just under the pump and you're thinking of 400 other things you've got to get done for the day. That's, you know, the joys of when you're really, you know, when it's really growing. So, you know, you have to make sure you keep yourself accountable to that. The next one, do you want the next one? Yeah. Yeah. So the next one. We'll be on number four. Oh yeah. So there's a better way to do it. Find it. This one was created mainly basically as a team, we created it because as you get bigger, it's easier to just go in and invest in just doing it where it's like, there's always a better way to do something.

38:48Just, we got to find it, you know? So if we're coming up with a decision or we're working on something or a project, you know, no matter how big you get, you've got to be, you know, in your self-funded business, you don't have all the money in the world to go and spend on something, but you also, want to make sure you're doing it for the right reasons based on the mission and values. So we kind of created this one based on you, there's always going to be a better way to do something. Give us an example, like what? Oh, thanks for that. I spent a lot of time in the marketing product team. And if I'm sitting in the marketing department and I'll give an example there, we might be working on a project that, whether it's for say Black Friday or a campaign or a new fabric we're releasing or a new collection and we might be thinking of something extravagant but then there might be a better way to do it by using another I suppose another avenue of doing something because it relates back to our community because we're trying to inspire community chase the vibe we might think of something super extravagant but then it's all if we keep it simple because it's going to inspire our community and be more relatable there's probably a better way to do it let's find a way to do it to inspire the community not so much doing because we think it's cool right number five move fast break shit all right this is the one on your water bottle explain it well it's not physically breaking shit so um it's yeah it's it's so it's essentially same thing it you know which all ties into each other and we wanted to create a bit of fun around it where it's like if we need to get something done let's just move fast and if you know it's fail forward dare to think differently nothing's impossible so you know move fast break shit is essentially a value term to get shit done.

40:23You can create too many rules in place before achieving something or doing something. And I've had brands come to me and say, how do you do stuff so quick? How are you getting so much content out? And I'm like, well, we go back to that value, move fast, break shit, and make sure it ties back to the mission too. Because then if we make a mistake, which we have, we'll learn from it and go, okay. Because it's not like we're going left to field too much. where there's still the one plus one equals three test and learn, but there's also the think differently and push it, get it done. In a day-to-day environment, when you're in the office and you're making decisions from marketing, some stuff takes time.

41:02Developing product, we can spend 12 plus months on developing a product. It's a little harder in those contexts, right? Because you're developing a product and you're fitting fabrication. But when you're thinking of a decision you need to make on the day because you're coming up with a new marketing idea for the community or you're talking to the in-community experience and we need to do something. You move fast. Just make a decision that's the best interest for the community. Sometimes not making a decision is worse than making a decision. And the final one is on your t-shirt, I think. Yeah, 1 % better every day.

41:35And we literally just release a values collection, which is super cool. So we thought we'd share them with our community. And yeah, we put them on our website and we try to share everything that we're doing as a brand to make our community feel a part of it. What's been the most popular one in your community? Well, they've all been quite popular, to be honest, but I would say 1 % Better Every Day and Move Fast Break Shit have been two of the most popular. But I mean 1 % Better Every Day, 100%. I mean, that has been the most relatable. It's probably one of my favorites, if I'm honest. It's what we do every day.

42:03And there's going to be days, as we said at the start of the podcast, is where you're not feeling 100%. You don't want to do it, but they're the days where 1 % Better matters the most in terms of you might learn one thing, you've still been 1 % better. You know, constantly learning and growing, I think is the most important thing. And it comes back to what you said at the beginning of this conversation, which is about consistency. And I think that for people listening to this, I would just love to give them the message that consistency is key if you want to have an impact. I think that the world is with people whose application doesn't match their talents and their abilities.

42:39And there are some wonderfully talented, amazing, incredible people walking around who just didn't apply themselves. And I think if you don't try, then you'll never know. And that's the saddest thing of all. You have to just give it a go. Just give it a go. A hundred percent. And I look back, well, I think about it and I was like, well, how does a kid from Logan, we started a brand where we're based, how do we create something globally? And you don't believe in yourself at some point. And she's like, oh, we can't. But through that journey, I was like, imagine if we could create something global, you know, from Logan in Queensland.

43:12Like, imagine if we could do that. Like, why can't we? What's stopping us? We just have to believe in ourselves. And it's all about consistency and all about learning. And it's the same in retail. Now, you know, we have three stores and we're opening, you know, one in Bondi Junction and one in Miranda in Sydney in the next few months. And I'm learning retail. I'm learning and going into stores. And that's the 1 % better every day. Like, we know we're not perfect. We know we're making mistakes, but we're also creating a community in stores offline and also learning to get better every single day within it.

43:43And, you know, it's consistency if you want to be the best in the world. So can I ask you a question about a difficult period in your business career? Because I know lots of businesses talk about they want to create a family atmosphere. And you had a family in your business originally. Originally, you described to us how you maxed out your mum's credit card and you had siblings working for you. Yeah. So, I mean, there's been a few. I mean, there was some tough periods I had to make and decisions I've had to make in the business that have been tough. Do you know I've had to – do you know I've actually had to make my mum and my brother redundant in the business in 2018 and 2019.

44:24So, the journey's definitely not been easy. And if I look back on it – What were they doing? What roles did they – So my mum was in accounts and played a big part in accounts and just day-to-day everything. And my brother was in sales. My youngest brother actually is a junior accountant. So he's with us at the brand and he's an absolute legend doing a great job. And it was a really tough time, if I'm honest, and not something that anyone wants to have to do within their career. Do you know, my brother and I don't actually talk, but - Because of that moment? Yeah, because of that moment. And when I think about it, there's a quote from Jim Collins.

44:57It's about, you know, get the right people on the bus. and get the wrong people off the bus. And as he says, that includes family and friends because if you don't, if the business is going in a direction and if I'm honest, part of the tough period in my career was when I decided to change the brand to LSKD from all the feedback, my family didn't agree with me. They thought I was fucking crazy. They thought I'd gone, they'd actually thought I'd gone a bit nuts if I'm honest. And I got so much passion. I was always trying new things. And I think they thought, oh, Jason's just gone off track again and he's going to, it's like making life jackets again and it's going to fail.

45:32But I'd sense so much time, self-reflecting, listening to books, you know, meeting different mentors that have built brands. And I was like, okay, cool. This is the right decision. And I'm not going to go off track again. This is the one decision we're not going to go off track again. And they all kind of thought I'd gone a bit crazy. And I was like, no. And a lot of them didn't agree with it. Obviously now it's different. That's like, oh wow, you've done an amazing job. but that was a really difficult time in my career and I had to stay really focused and because I knew that it was the right decision and it would all come out but at the time it was a touching guy.

46:07And were you seeing that your mum and your brother weren't the right people for the business or did people have to point out to you? A bit of both. I think family and business is really hard. It's a really touchy subject for anyone that has family and business. If you've one leader, you need one person making the decision so it doesn't get distracted within the business. And when you have family in the business or anyone that, you know, that they've been there, sometimes it can be a bit like, well, no, no, no, I want to do that. I want to do that. And it can confuse everybody. I wanted to really clean our brand up in terms of just create one message and really direct the brand down one avenue.

46:44Did you sort of give them a chance to come on that journey. Yeah. Yeah. So you were fair from your perspective. I feel like I was fair and it wasn't like it was an overnight thing. It'd gone on for a while. If I'm honest, it was, do you know, it's, it's a hard thing to share because it was tough. It's hard to say you're proud of it because you're not because it was your family. But I also think we wouldn't be in this position if I'm honest, if we didn't. And it's not something that I think every founder wants to go through, but I've definitely had to go through that. And, you know, I, you know, I support them 100 % whatever they're doing.

47:15And, you know, my brother started another brand. You know, he was just working for the brand as a teammate. It comes down to the question of is it worth it though, losing family relationships for the success of a business, you know. I think what we're creating is quite special. So I think it wasn't about losing a family relationship. I think it wasn't, you know, if your family's not ready to develop themselves, put into a context of say if you're both on a journey, whether it's you got a business partner or your family members working with you and one's listening to books and one's developing themselves.

47:47One's really trying to develop themselves to learn and they're growing. It's like an athlete, right? And you're on a team sport. And what's interesting, if you're on a team sport and you're not playing well, you get cut. You get down to the next grade for the next game, right? So if you're not developing yourself and the other person is developing themselves, that is not one is. One's going to keep growing and one's not interested in learning or developing to understand the next stages. sometimes you, you know, you can't help people that don't want to be helped sometimes. You know, that's kind of what I went through within the business where I wanted to start developing myself and learning and realizing a lot of these founders of, they read books, they develop themselves.

48:24And then I started realizing that, wow, we've got to do this. So I wouldn't say I ruined the relationship. I have a great relationship with all, you know, with my family, um, you know, and, and yes, my brother and I don't talk, but, But, you know, it's not like it's really bad, you know, if I'm honest. And listen, thanks for sharing that because I know it's not easy. But as you don't talk to your brother, if he was to listen to this podcast, what would you just like to say to him? Oh, I think I would just, you know, I hope he succeeds, you know, with what he's doing because – and I hope he got to learn a lot from our brand.

48:56I still see his kids and, like, it's not, you know, it's not like bad, bad, right? Like, it's not like the Adidas Puma story, as everyone probably knows. it's a bit different you know I'm reading that book at the moment about sneaker wars but you know it's definitely not that I think the journey is hard in those senses you know that's that's what everyone and everyone has their story within their brand or they started or do you know their journey was never smooth I think but some just don't share it but for people listening to this that might be sort of interested in setting up their own business and they're thinking well I can rely on my brother I can rely on my family as somebody that's been through a brutal experience like that, what advice would you pass on to anybody that maybe is thinking of going into business with family members?

49:39Make sure you're learning together. So if one person starts going to meetings with a different founder or in learning from someone that's achieved a lot, or they're listening to a book or they make sure you're doing it together. I mean, we, we, you know, at the office, you know, at LSD, we, we onboard with audio books, we pay for our team's audible account. We pay for our team if they want to go to Landmark. We have a personal development coach. We spend about$2 ,500 per team member on personal development because we essentially want to be a personal development company that sells sportswear. So the advice I could give is make sure you're developing yourselves together on the journey together, but that also goes with your team.

50:16You all should be developing yourself and then start sharing within a book club and learning because that's how you constantly grow, whether it's in your career or your personal life. the struggles never stop actually regardless of the success of your business um we've reached the point for our quick fire questions i mean it's been a fascinating story of you know highs and lows and really finding your purpose finding your why and i think there's a real value in people listening to this finding your why is so important so here's our quick fire questions the first one is what are the three non-negotiable behaviors that you and the people around you must buy into?

50:49I mean, being positive. Good. Setting goals. And I think constantly developing yourself to be 1 % better. Yeah. Great. What's your biggest weakness and what's your greatest strength? I don't have the greatest tenacity, if I'm honest. I can get things done, but I have to surround myself with people that have great tenacity. My greatest strength would be, I think I'm lucky enough to have a lot of wonder in me. You know, I'm always wondering what's possible in the world and how do we really create something and then I surround myself with people that have their strengths so we balance ourselves out as a team where were you where are you and where are you going I think I was on Jason 1.0 and now I'm on Jason 2.0 if I can answer it like that it's a good one and where are you going Jason 3.0 well you know yep constant development constant development to grow I mean we're at that stage now where I'm going uh in my career is now the brand is growing, you know, globally.

51:45So where I was, was Jason, you know, 1.0 young, you know, naive, still, you know, still naive and enjoying it, but had no idea. And now Jason 2.0 is learning, growing, understanding, trying to build and create something bigger than ourselves. Jason, I suppose if you say 3.0 is, you know, how do we build something that's global? You know, we have a team in the US now and how do we make sure we balance to create the same cultures within, but that's going to happen globally and you know really focus on that and and i mean and and you know jason wanting you know i want to be a great dad as well and inspire my kids what's one thing that people misunderstand or get wrong about you uh someone said to me the other day how have you done what you do when you you know you because i do you know i do get so excited and i do you know and sometimes i can go off track you know or say things out of context of like we were saying before and so they're like wow does know what we're doing.

52:41But really I'm actually focused on where we need to go, what we need to do. But I also like to enjoy it because if you're having fun, you learn more and the team is more relaxed to learn more. So really it's, you know, I like to create that environment where when we're under the heat of battle, essentially trying to get something done together, you've got to almost create that enjoyment out of it so they can come up with great ideas. So then we can go and execute it together and get it done as a team. So sometimes it could come across as, does he know what he's talking about maybe, but at the same time, I, I, you know, there's, it's not a strategy.

53:11I just think that you've got to make sure the team is when the time is to focus, but the time to have fun and make sure we're like creating that balance together to get something done together. Lovely. And the final question, your one final message for the people that have listened to this conversation about your one golden rule to living a high performance life. The big thing is consistency. A journey is tough. I think being a part of something is really important. So consistency and being a part of something, whether it's, you know, because I personally love to be a part of something, which is our mission and then making sure you really work on that 1 % better every day.

53:47Mate, thank you so much for your time. Thank you. I really appreciate it. The big takeaway for me from this is that I think people often think, well, I was born with a certain mindset and a certain set of abilities and a certain bunch of values and that's me, or I've set up or work for a business that has a certain way of operating and what you've shown us through your story is that actually nothing is fixed you are the epitome of a growth mindset you are the epitome thank you of a growth brand and to pivot in the way that you did after 10 11 years of struggle and have to make big decisions like removing family members from a business and then to define those values and for that to grow your business in the way it has with community at the center and impacting people's lives at the center is hugely inspirational.

54:32So thanks for taking the time. Really appreciate you for having me on.

54:39Damien. Jake. That conversation plays perfectly into something that we talk about so often on high performance. Be clear about where you're going, but be flexible about how you're going to get there. Yeah, definitely. I'd also add another one in that you don't have to be great to start, but you do have to start to be great. And I think those two principles were right at the heart of Jason's story. And I think anyone that might be listening to this that has aspirations to be an entrepreneur or just follow their own path. There were so many brilliant lessons that he was teaching us. I really love the whole conversation about starting again when you're halfway through.

55:14And I just want people to realize that you can be 11 years into a business and pivot completely. And I sometimes hear from people and they will send me messages on Instagram or they'll write to me on LinkedIn or whatever. And they'll say, I listened to your high performance podcast, but I've been running my own business for six months and it's not taken off. And it's like, right, listen to this conversation with Jason 11 years in making no money, sacking his mom and his brother, and then completely changing the direction of the business. And now we sit with him and they're preparing to, to go global.

55:45You know, they're growing at a huge rate of knots. And I think that for me, these conversations are much more valuable than getting someone on who set up a business. It popped straight away and, and they flew, you know, Because that's easier in so many ways. Whereas this guy's been to the mill to try and get the success that he's now enjoying. Something that really jumps out at me with the idea of almost being the busy fool. For 10 years, he's going out there. Like he said, he's selling. He's trying to get wholesalers to take his product. And it didn't sound like he could get any more busier. He was almost at full capacity.

56:19But actually, his tanks were running dry because there was no passion behind it. So I think that idea of slowing down to speed up again and take that quantum leap that the business has done, that's available for any of us to do, to sometimes just put our foot on the ball, take our foot off the gas, whatever metaphor you want to use, and actually just take a bit of time to say, am I moving in the direction that I want to do? And am I demonstrating the values and behaviours that actually light me up? And I hope that you've still got a pad and pen from listening to the conversation with Jason. And if you have still got a pad and pen, please write down the fact that he spoke about going fast, but also going slow.

56:58So you go slow in that you focus on one or two things, but on those areas, you go fast. I think it's important that you also write down that you don't have to know everything to begin. I think Jason was really clear of the fact that he knew nothing about the fashion industry, but he started. And the final thing is, you know, please focus on the whole consistency thing. I think that there are so many people, as I mentioned during the podcast, whose daily behaviors don't do justice to the talent and the knowledge and the opportunity they've got. And the worst thing in the world is to get to the end of your days and never know, never know whether that consistent application would have made the difference.

57:38And you know what? You deserve it. We all deserve to say for the next six months or the next 12 months, I'm going to give 100 % on a consistent basis and really make sure that my behaviors marry up to my ambitions. Because you can't allow your ambition to fall by the wayside because your behavior didn't hit it. You know, what's the phrase? Don't be frustrated by the work, by the results you didn't get for the work that you didn't do. Do the work. See what comes of it. Be relentless. Be consistent. Be full of belief. Pivot if you need to. don't be fixed on your mindset and see what happens in in the next few months and i really hope that for a lot of people listening to this this was you know an episode that will change things for them yeah definitely and it's it correlates with some really fascinating research that was done by a psychologist called philip alally at the university of london and one of the things they looked at was how do people eventually change their behaviors to become part of that consistent routine and the answer was that we get often misled in thinking that oh you can do it in 30 days you can change your behavior and make it a habit and the reality was it'll be different for everybody that was the takeaway that there's no time limit on this so patience slowing down being persistent all the things that you've just said are all the things that are going to help everybody get to where they want to get to as long as they're prepared to embrace them and enjoy the journey brilliant well thank you jason for coming on yeah real privilege I love that.

59:05Oh, what a cool conversation. Just a quick reminder, you can subscribe to High Performance. If you do, then it means that we can grow the channel. If we can grow the channel, we can attract the most incredible names. If we can attract the most incredible names, we can have huge impact for your life. So please just spend a few seconds hitting subscribe right now. You can also do the same on our YouTube channel. Just search High Performance Podcast on YouTube. Watch the episodes there. subscribe on youtube as well and keep on coming back for more we are determined that high performance is something in your life that can make a real tangible positive difference so stick with us be consistent with us keep on listening to the episodes keep on sharing your learnings and your lessons from high performance and together we can grow we can develop we can do something amazing have a great rest of your day thanks for listening and see you soon

1:00:00Thank you.