The No BS Guide To Making $10 Million In 10 Years w/ Grant Cardone EP 1439

28:02I, I, you know, I'm walking in, nobody knows me here. I'm not a banker. I'm not a JP Morgan. I'm not, I'm an Instagram guy buying some real estate, you know, a scavenger, just trying to pick up the, pick up the leftovers, whatever they spill. I'm trying to go grab. Sure. You know, until I can grab enough to where they're like, how much you got? Right. So, so like when I got there, I had to literally walk in a room, I had to spend a morning figuring out my pitch when I get introduced to somebody. What do you say? What is the pitch? What do I say? Yeah. What are you saying? Because the first time I met somebody there in a party, they're like, what do you do?

28:36I said, I do a lot of things. And I thought to myself, that ain't good opening. Right. I do a lot of things. This makes you sound like you don't do anything. Or you do a lot of bad things. Right. So by the next morning, I sat down with my team and I said, hey guys, I need, who am I on this Milken Institute trip? To this community, to this audience. Who am I? And I literally wrote in my phone, okay, I crafted out my little pitch. Because what am I going to tell these people? I don't know what they do. So you're meeting people from all over the world there. You have no idea. They could be - I don't know who they are.

29:07They could manage a trillion dollars. And they might know me, they might not know me, but they're like, what do you do, right? So you see where my note is. I'm a private fund manager of$4 million of multifamily real estate. I have a small business incubator, online education business that does$100 million. and I'm the founder of regenerative health business called 10X Health System. So the next time, like literally one of my guys that's connected in the space, that kind of put this whole thing together. The first time he heard me say, I do a lot of things. I said, bro, I need some help crafting my pitch.

29:41Literally like two hours later, somebody said, what do you do? And I hit him with that. He's like, boy, that was a fast pivot. Wow. Your friend, your partner. And Brandon Dawson, my partner at Cardinal Inventions, right? he's like, what a pivot that was. Because then the conversation when he said, oh yeah, tell me about your regenerative business. Tell me about your real estate business. Tell me about how you raise money. So the conversation could extend itself. But it was my opening. And the point of that story was, look, when you go into a new environment, the reason people don't go into new environments is because we're all scared.

30:11They don't know what to say. They don't know how to react. I don't know how to shake a hand. I don't know how to meet somebody. I don't know how to get a business card. I don't know how to break the ice. Like everybody, do you have a problem with it? No. I do. Because I used to have a problem with it. Yeah, got it. And I put myself in rooms every week and embarrassed myself for years until I got better at it. Yeah. So there's a period where I felt when I would enter rooms, I was in my mid-20s and I started to get into these kind of social media networking events and business conferences. I knew nothing about business.

30:42Yeah. And I was the youngest one there always. So I would enter and I made it more about not how can I be interesting, but how can I be interested and ask the right questions and get them talking? The more they were talking with me, the more they found me interesting. And I just figured out, okay, what do they need? What's their pain? What's their challenge? Do I know someone that could help them? Because I didn't think I could do it. I didn't have the skills yet. I didn't have the talent or the experience, but who do I know who could help this person overcome their pain? And by doing that, I became the champion of their problem.

31:17I helped them overcome comment. And then I became more valuable. Yeah. Oh, Lewis has helped me with this. What else can he help me do? Yeah. And how can I help him? Yeah. Now that's what I did. But for, for a couple of years, it was embarrassing. It was uncomfortable. It is so like, I didn't know what to say. I'm, I'm 24. It's exhausting. Yeah. It's a lot, you know, but relationships, I was just talking about this the other day, that relationships are how I've built my business. It's how I've generated money. It's how I built my business. The relationship we have with, with guests who come on the show, if they want to open up or not, it's based on a relationship, the energy we connect, we create, the relationship with the audience, people watching or listening.

31:55Have I developed a good enough relationship with the community? They trust me. Do they feel like it's a safe space? Do they feel like they learn and get value? If not, they're not going to come back. Relationship to people that buy stuff or come to my events or buy my books. I've got to add value in relationships and know what the person wants and figure out how to help them overcome their challenge. That's the way I look at it. Yeah. But there's a lot we can learn. Yeah. It's just in these environments where there's four or 5 ,000 people. Yeah, that's tough. And you're moving through them, you know?

32:23It's quick and everyone's looking around. Yeah, like I run into Byron Allen. Okay. Byron's worth, I don't know, two or three billion dollars. I remember him when he didn't have anything. He was in Hollywood Hills. You know? Well, he just bought a hundred million dollar piece of property in Malibu. So my opening with him was, Byron, hey, congratulations on that piece you scored in Malibu. And he's like, dude, Cardone, right? I watch your Instagram, man. But my opening, right? He's like, didn't you buy the place on Carbon Beach down the street? So we had that thing, right? And then he's going to be like, what do you do?

32:58Because we hadn't seen each other in 12 years. In 12 years, this guy went from nothing to a couple billion dollars. He's a different guy. He changed. You're a different guy, too. I'm a different guy. Yeah. Right? But now I still got to tell him who I am today because he might remember me from that other guy. Right. That I used to be. That old identity. Yeah. Oh, weren't you in car sales? Well, it doesn't matter what I was in. What am I doing now, right? So it's like, I think a lot of people don't. One, we don't get in the right rooms. That was the right room for me. I guess it's the room I have to be in now.

33:30Then they're not prepared when they're in the right rooms. Then they're not prepared. But you weren't, initially you weren't prepared. No, I wasn't thinking about it. I knew, I knew it's why I was feel awkward being there. Right. I feel nervous being there. And that's why sometimes I'll project to people too much confidence because I'm trying to cover up this ego or something. Yeah. Whatever. Right. Uh, you know, I got my little strut going in, my, my defensive posture, right. Trying to, trying to protect, trying to do whatever I'm trying to do. And because I'm still coming from this little think, you know, that I was brought up with what is it that you know different about money today 15 years later than essentially when i met you when you turned 50.

34:10yeah what do you know differently about money now after these last 15 years of experience ups downs big wins yeah some big losses and and lessons what would you say to that 50 year old what would i say to him oh my god man what would i tell him um dude first of all i would tell him, bro, take a lot of photos when you're 50. Because no matter how you feel like you look when you're 50, 15 years from now, you're going to look back and say, I look good. So take a lot of photos, whatever age you are right now, take as many as you can right now of yourself with the people that you love and care for, get as many photos as you can.

34:55So you can look back later. That's one thing I would tell everybody. That's interesting. Yeah, I had that cognition the other day. On the money game, it should have never been 10x, dude. What, it should have been 100? I always said it should have been 100x, but I did 10x because people couldn't think with it. Yeah. But really, you know, I was thinking too small back then. Really? I'm still thinking too small. I'm telling you. Yeah. I'm just telling you. You're thinking bigger than back then. Oh, yeah, 100, but I'm still thinking too small, right? But I'm also curious, if you overthink, let's say I'm 1 ,000x right now, and you're not prepared for that type of wealth or pressure or experience or opportunity, then is that too big, too fast?

35:43No. You should still think bigger because you're not going to know thinking smaller. You're never going to get there. Right? I mean, look, the guy thinks too small and he wins a billion-dollar lottery ticket. And he got lucky. he's got problems too he's just got new problems he doesn't know what to do with the money right so i if i would have thought bigger i i don't have the problem of not taking action okay so i'm not i'm not that guy i'm not you got to deal with whatever you got right but but i know this if i thought smaller i would have taken fewer actions when you start thinking really big you got you you have to if you're going to go get this thing if you're serious about whatever that thing is I didn't think I thought here because I thought I was thinking oh yeah that's achievable but how can I like how can a child a three-year-old think that they can pick up um 100 pounds or ride a big horse they can't it's like not achievable until daddy picks him up puts him on it and he's like oh I can ride a horse you know I can ride it but but he when he's looking up he's like i can't do that yeah right so when you're looking from you don't have anything you're just hungry it's hard to dream man yeah because because your stomach's saying pay attention to me or pay attention to my kids or shoes or whatever whatever your your your crunching oh inflation cost of bananas this is this this is a fear cycle man this is like like it's them marketing fear to us to stay small so we become consumers not doers consumers are worried about inflation okay investors want inflation producers want inflation business owners want inflation okay if you got a career and you got a talent ballplayers want inflation if you own a sports team you want inflation if you own real estate you want inflation but we're being told it's it's bad why because they're treating you they're messaging to you as a consumer uh social media is bad for you it is bad for a consumer it's not bad for a creator right see See what I'm saying?

37:47So I'm trying to get on the cause point, the source point of like, okay, I should have been thinking about how do I build a$50 billion business? 15 years ago. Oh, 100%. Really? 100 billion. Okay. What would you have done differently? I would have studied$100 billion businesses. Who did that? I should have been studying Jamie Dimon this whole time. I should have been studying Warren. What did they do? Not what do they say in their bulls**t interviews. because i've i've seen these guys on panels and then i've had dinner with right and bro it's two different conversations they speak differently oh yeah well one one's for the one's for the gram you know one's for the audience for the for the clip and the other is like hey let's go let's go carve this deal up this is how we make money in here how big could this get they're always talking about how big can you scale this thing so like our 10x health system uh if you saw dana white we got dana on the program a couple years ago he went freaking nuts with it okay i mean but like he's like grant it's a 50 billion dollar business by itself i guarantee you grant he's like you give me a piece of this company you know if you can get me on the next the next uh race and you know you want to make i'll be an investor in your company he's like this if i've ever seen a 50 billion dollar business.

39:10This is one. So that's what we look for. I didn't have 10XL system last time I was here. I don't think we had it. No, Lisa. Maybe you're just starting. Yeah. Yeah. So that's what I would have done, dude. I would have - You would have studied people that have - I would have picked a target. Okay. Like maybe somebody wants to be you. I want to be like Lewis. Okay. Well, okay. He wrote books. I got to write books. Okay. He does an event every year. He's got to do that. He does a podcast. You'd have to do those things to become you. But people, anybody that set their sights on you would be thinking too small.

39:43They'd be thinking too small. 100%. They should have gone to, I want to be Oprah. But they said, I can be Louis. Louis is achievable for me. You pick the fruit off the tree, you can see. For whatever reason, my regret is that I didn't say, bro, I'm going to go to the top of the tree. In fact, I'm going to own the whole orchard. Wow. or even the entire forest, you know, and I'm going to really make a difference. I'm going to be that Rockefeller, J.P. Morgan. I'm going to be legacy 300, 400 years of dynasty kind of legacy thinking. This is the biggest regret of my life. Really? Yeah. Because I know I could have done it.

40:29Like, like it kills me when I see these guys in these meetings. I'm like, when I was using drugs at 17 years old, if my mom said, hey, why don't you learn how to play golf? And I didn't do it. I don't want to play golf. Such a mistake, man. Really? Because those people are connected. Golf courses, country clubs. Then I would have probably redirected. I should have gone and got a real finance career from a business school. I wouldn't be Grant Cardone, though i would be somebody else i wouldn't be the grant cardone i found now uh-huh i'd be some other version of this but if i would have not done the drugs got connected done a harvard kind of thing ended up on wall street as long as i didn't have a drug problem and if i'd got a drug problem and done all that i could be in jail right but um going to harvard had a clear head could worked on my spiritual kind of thing that might have thrown me off too though because see the capitalist thing there it's a material world bro it's not very spiritual there's not a lot of like there might be people praying there and asking for forgiveness but there's not a lot of there's not a lot of like how can someone be spirit how can someone be spiritual and also be financially abundant at the same time well i i mean i am yeah but how do they i don't know that I could have done it in that world though, because that world is about pushing money.

42:00You're pushing, you're trading money. They get paid on this. You're not creating value. There's no value, dude. There's nobody helping anybody. Okay. There's no like, come on. I have helped millions and millions of people. Like that, that is a wealth. I can't put it on my, my net worth statement, but you know, spiritually that wouldn't have happened for me at JP Morgan or any of those places. I'm not saying those people don't help people, They don't help the number of people I've helped. So in 15 years, you got to$4 billion in assets, right, for your real estate holdings? And didn't let the other business go.

42:37I mean, the other business grew too. Right, exactly. The other businesses are growing too, yeah. Yeah, that business is probably worth today. It's probably worth as much as real estate. Wow, that's big. Yeah, because we're now bringing other companies in. You're acquiring and building other companies. So there's an incubator business right now that's got about$1.4 billion worth of revenue coming through it that we're managing. We're going to continue to add to that. That could be$12 billion in the next little bit. What would it take for you to go for the next five years from$4 billion to$40 billion in five years?

43:13What would it take for you in terms of thinking, your ability to think differently? Yeah, just target, man. First, I've got to have the target, clear target. Is that the goal,$40 billion? Like when we did the webinar, okay, when you showed me how to do the webinar, first thing I asked, what's the target? I wrote a book. I did a book deal with Audible and Amazon. I'm like, what's the target? They're like, we really don't do it like that. I'm like, okay, well, then I don't know what to do. I need a target. I need a target, bro. Specific target. So I would say, okay, I'm going to do$40 billion. In five years.

43:45Okay, in five years. That means I need to add$8 billion a year for five years. and you're at$4 billion total right now. Or I need to go buy one company,$40 billion right now. And then I need to partner with, how do I do that? I don't have enough money to buy a$40 billion company. I could though. I could because there's going to be a crash. So we're walking into crash zone. This is, it's going to happen. So it would actually make it faster. Maybe God's going to give me a gift and say, hey, you ready, dude? You got the mindset? Are you looking? Are you paying attention? I'll serve it up to you. okay now we're going to go into a massive contraction with commercial real estate in america we're going to have probably three or four times the bankruptcies across the country than we've ever had we're probably going to see unemployment spike um we're going to see more banks fail without a doubt you know just mark it here we've seen three banks fail in the last 40 years there's never been only three banks fail ever there's been 300 there's been 900 there's been 600 there's never been three bank failures wow ever they don't come in threes so you know how people die that one guy die second guy a third guy banks never die in threes so there's more to that to come down so um so what would it take i would have to have a target whatever the target is 40 million if somebody's like i want to be a millionaire boom get a target number one real target two do math on it how many different ways could i do that so there's got to me a math path, a math way, not a pathway, but a math way, right?

45:22I could do one deal, 40 billion. I could do five deals at 8 billion. I could do 41 billion dollar deals. That's a little harder. I got to do 40 deals, right? It's easier actually to do fewer deals. Three, who do I need to meet? Who, not what, not what do I need to do? Who do I need to meet to serve me up that 40 million deal because there's going to be a person and that's the thing that people miss. It's always a who, it's not a what. Now, what do I need to learn? I don't need to learn. What do I need to manufacture? Okay. I didn't start a health company. I bought one. I didn't start an HVAC company.

46:01We basically, HVAC is a massive growing business right now. Okay. So heaters, air conditions. So we're basically, we're incubating a bunch of them and we'll probably take those public. You're buying them. Yeah, exactly. We're bringing them in. We're managing them. I'll help market for them. Interesting. But I didn't start one. I'm watching what Warren does. Warren didn't start a company. Elon did not start Tesla. Really? No. So he... He bought a technology? Bill Gates did not start Microsoft. He did not write the code. He bought it. And then he marketed it. Buy, then build. Yeah, buy it and then build it.

46:38Don't start it from scratch. How many guys do you know? I'm going to start my own business. Well, most of them fail. Yeah, exactly. And there's 32 million small businesses in America. Nobody's saying, I need another small business. Nobody's asking for that. Like you said, hey, I want to find out what people want. Nobody's saying, I want my town to have another small business. Yeah. It's so hard to start a business. Yeah, it's crazy, dude. It's so hard to start. And in this cycle, I believe people could buy 10 businesses in the same sector for less money than it would take to buy to start one business.

47:10and those 10 businesses would have brands already advertising in place yeah yeah an owner this tired a customer base that's already a product line this could be 10 laundromats or 10 cosmetology centers and if you could figure out how to bring those together and organize them and you could have 10 businesses in 2023 right with with a very little money out late so we got target plus math plus target do i need who do i need to meet now now uh hold myself accountable to start making those contacts to to do this 40 billion dollar thing notice i don't have any money in there i haven't figured out well how much money do i need i don't need any money really nobody needs money there's there's money is a money's already uh why do i need money when there's too much money already there's so much money they said we have inflation everybody says we printed too much money okay then why do i need to worry about making more of it it's already done who's got it who do i need to connect with i'm telling you man these guys at the top of the food train they they they're they're not operators they're connectors they're not day-to-day running a business they don't do anything.

48:30They move this from here to there and they pick up a billion dollars of fees right here. I see. Is 40 billion the target for you? Is that - Well, 40 billion would be the real estate target. Right. Is that the target? You feel like that's the target for you there? Yeah. I think we can do the same in the other business. Sure. Do you think - I mean, look, if Daniel's right, I can do 40 or 50 billion out of the health. Right. And if Brandon's right, we could probably do another$30 or$40 million off the business. Education business and everything? The business education and consulting business. But real estate's the thing you're most excited about, right?

49:09I mean, real estate is the thing that I think I'm going to have a big opportunity here. I mean, I just love real estate and I know real estate and it's been good for our investors. Sure. So if that's the target, is$40 billion the target or is there a bigger target? 40 billion 40 billion five years good target five years man five years is that that would be that would be fast i mean in a world of possibilities i mean dude if i could do that in five years so what's it would be let's say that's the target yeah you got the math yeah and who do you need to meet yeah what would you do then over the next and let's just predict this is happening yeah put it in your mind that it's happening within five years okay uh it's 20 what is it eight 2028 yeah yeah 2028 yeah um i bought a company what did you probably bought one company what have you done you bought one company so what i did was i started i started going out saying hey guys i want to i want to go from four billion to 40 i want to go to 50 i want to buy 50 billion dollars for the real estate i either want to acquire a company i want to uh acquire deals i want to find broken deals i want to provide debt on deals i know there's going to be a bunch of damage in the marketplace, I'm ready to go.

50:16So I start raising money to do that. But I got to start talking to people. You can't just raise money and not talk to anybody. And the AI is not going to go talk to people. These people are not going to talk to AI. This world, I know the AI, everybody excited about it. For me to get a meeting with Jamie Diamond, it will not be an AI connection. Okay. He's going to want to meet me. what one buffett's not going to do an ai connection right okay you don't you want to meet elon you don't want to you want to eat with him you want to have you want to sit down and have a weekend with him you don't want to ai him how many people do you think you need to meet a year of the right people in order to do this yeah i think this it gets easier not harder you know probably means i need the next question is what do i need to quit doing what is that uh probably need to quit doing the events.

51:10Really? Yeah. Can't keep doing a hundred events a year. Can't keep being available to everybody for everything every day. You're speaking at events. Probably need to quit doing Instagram and Facebook and some of that stuff. I don't want to get rich. Look, I don't want to get that. And be bored. Dude, I want to have fun. That's the problem with that story I told earlier about if I'd have gone to Harvard and - You'd been bored. I don't think I'd like who I am. Now, here's the thing. Here's what I'm hearing you say. Yeah. You got to stop doing the events. Yeah. This is where you meet people sometimes, but maybe it's not the right events.

51:42I need to go to their events. Got it. So you need to stop? I need to pay. I need to be the spectator now, not the P.T. Barnum. Gotcha. So you need to stop speaking at all these conferences and hosting events and things like that. Maybe. Maybe we stay with our one big event. Now, I'm going to say this. Our one big event, it's so big, and we spend so much money there that a lot of these people know me because of those events. Right. they they're like oh i saw you with that guy and i saw you with that guy and i saw you that guy and that's a brand builder yeah 100. i mean that's what milken's doing he's doing a big event with the right people yeah and they're all coming together so maybe it's a different type of an event maybe maybe uh so i'm hearing you know you want to i might have to quit doing the lewis house podcast although this is the thing that's jumping you sometimes yeah yeah yeah yeah yeah you're saying you know social media pulling back on instagram and facebook but these are some of actions that have gotten you to where you're at.

52:35Yeah, exactly. So what I'm hearing you say is sometimes the actions that have gotten you here aren't going to help you get to 100x. That's right. Right. So if somebody has poverty, you don't have anything, you need to start saving money. Wow. Right? You need to work, grind out. But at some point, you got to quit being a saver and got to start being an investor. Most people, the middle class just stopped with saving. at some point you got to take the savings and you got to invest and this is what happened was the trick of wall street was we're going to tell people we're going to keep people unsure and we're going to tell them what to invest in because if you don't have confidence you don't control your own money so what we're going to do is we're going to create financial we're going to indoctrinate people to be financially scared so they'll buy our instruments our products and still invest in the instruments we tell them to.

53:31So we're going to teach the American people to diversify their investments. That's going to be called an ETF. It's going to be a trillion, multi-trillion dollar business. Vanguard, BlackRock, these are trillion dollar biggest companies on planet Earth. They control everything, bro. Every day you touch Vanguard and BlackRock somewhere. So because what they did was they built the 401k, the IRA, and the Roth, okay, to say, hey you can save take a little bit of your check start early this is an indoctrination program this is why i say people are not financially allured they're indoctrinated to do exactly what the street wants you to do that creates massive wealth for them not you so that's how i've created my wealth i came out of that system i i re i realized i had been um indoctrinated i bought life insurance when i was 20.

54:26I had started investing in IRAs and Roths because I didn't have another vehicle. Well, I took all that money and I started buying the real estate and I started getting control of my own wealth building. I don't give my money to them. I put it straight in the deal. That's why we created Cardone Capital, so people could invest in the asset and own the asset, right and get the benefits of that asset so you asked me what why would i what would i do different or yeah what would you have done there i mean to go back to the original question what would you have done differently 15 years ago but in thinking of this five-year plan this five-year target yeah no well yeah this is what i was saying to you at some point when you start moving up okay you got to change just like if you were moving down do you got to change what you're doing.

55:14If you're going down in life and things aren't getting better and your relationship's not getting better, dude, you got to change the relationship. Either you got to change, she's got to change. Or it's got to change. Y 'all got to change. Yeah. So, so when you, when you're, when you're single and you want to get married, you got to change. Okay. You, you got to give something up. It's not, you have to add something. You always have to give something up. Really? I have, I've never been able to go from here to there and not give up something. They got me here. It got me here. Like I was a great single guy.

55:46I knew how to do the single thing. Dude, I had a lot of fun. I had the house. I had the life, you know, but one day I said, I don't want to do this anymore. Everything I wanted, I got, and I no longer wanted to do it. Be careful what you ask for. I was a playboy. I was digging in. I was having, but I didn't have kids and I didn't have a wife and I didn't have a partner and I didn't like that. And I was lonely, even though I had somebody in my bed. And so, so one day I said, okay, I got to give this up. Now that didn't mean I had to give up dating. It meant I had to give up the house I had, the place I lived and I moved and I went to where my wife would be.

56:24So, but I had to give something up. So if you, if you, if you're going to go from zero to a millionaire, when you get to a millionaire, you, if you want to go to the next level, you want to go to 10 million, you will have to give up the millionaire life what else do you think you need to give up to get to 40 40 uh what would i have to give up all the events social media you know a lot of the behavior a lot of my probably a lot of my behavior actions i got to start acting like these guys got to give a bunch of blue suits blue blue blue uh blue shirts and some um you know probably got to give up the hoodie you know i gotta fit in dude really you know i don't know if i could do that either interesting so the problem is now it's like why would i like i'm gonna do this i did it i got this for being see that's what happens the ego comes in so i don't need to do this to you right but but then i gotta decide how that's why i said i gotta hold myself accountable to the goal is the goal important enough i'm not to keep reselling myself on this goal dude it's important enough?

57:26Why am I doing 40 million? Why does it even matter? What am I, am I going to pass it on to Sabrina? Who's going to handle this when I'm not around to handle it? Do they even want to handle it? Why? Why are you doing it now? You've got so much money. You've got, I mean, why am I doing it? You know, you've got so much impact to influence a massive audience. You're worth billions in your business. Cause I can make, I can make a much bigger influence, man. Yeah. You know, but you're already making a big influence. I know. But I mean, bro, look, 40 billion, everybody talks to you now. Like, you can start changing things.

58:00You can literally, like, you know, you can start swinging. You know, you can start changing education, which needs to be changed. You got a megaphone. I had a party last week at our house in Malibu. A group called and said, hey, want to put Rob Lowe on magazine cover? we know you just bought this house we think it'd be a great location for would you be willing to do and i'm like yeah the things you have you know like they may not mean as much to you as they mean to other people but when other people don't know you and they walk into your things the right kind of things you know it opens doors interesting it could be good or bad they could come in and try take advantage of you or they could come in and say wow man you put all this you know who are you i want to learn more about you yeah they become interested you know there's that thing you were talking about about you weren't trying to be interesting you were you know you're being interested in them i mean a way to do that is to be interesting on what you've done because because power does move to you know these people that i want to influence that that that i'm going to need to make this next move, what do they want?

59:24Hey man, I got my place in Malibu. You want to hang out there for the weekend? Here's the keys. Sure. I want to give them something they don't have. Here's the keys to the house. Here's another special key over here to the wine cellar. And it's stock ready for you. And I got somebody to clean the house for you. Those are little perks in life that my mom didn't tell me about, that I wasn't thinking about. that the middle class is not funding. You know, my daughter's with me. She's hanging out with me, you know. So I didn't think about that when I was... One of the most valuable things is for me to travel with the kids, to have them with me while they're growing up.

1:00:08But that means they've got to be homeschooled. That means they probably need a tutor. All this costs money. Now I need another hotel room everywhere we go or two. okay if i'm actually going to be really successful i might need security for them or me for not for me for them or really i'm just worried i'm losing them you know so it gets like these are things we don't budget for dude like most of the people watching right now everything you have budgeted for in your life you can pay for it's the things you didn't budget for the big dream but everything else you got covered everything people pay attention to house note car note electric bill water bill basics everything gets covered what if you just added a whole bunch of other stuff to the list what if we were all brought up to say hey we're going to cover all this stuff people will be even more productive what would you say are the top three ways the best ways to multiply money then get rid of it you got to get rid of it first you got to make it i mean i got to collect it i got to collect some then i got to figure out okay this pays for this basic living.

1:01:18If the cup is the basic living, I'm not everything above that. Don't spend any more money. The rest of it, if this is four grand and I make seven, the entire three has got to go into investments. Every month. Every single month. No weekends, no out playing out, no trips in the beginning. If you want to create real wealth, what period of time do I have? You have 20 years. 20? You have 20 years. I mean, I don't need 20. 10 years. 10 years, 10 years. You got to have, don't improve the quality of your living, quality of your life. For 10 years or for the first few years? Probably for 10. Wow. I mean, if you want to get rich.

1:01:57Right. And, but let's say you're 20 years old and you want to be rich by the time you're 30. Dude, that's totally doable. Yeah. You're going to have to pay some kind of price. What's the 10-year wealth-generating masterclass that you would teach people after 20 to 30 or 25 to 35? What would you do for 10 years? Your goal should be in the top 1 % earners in the country. That's$823 ,000 a year. $823 ,000 a year. Yeah,$823 ,000 a year. That should be your first target. If you're a waiter or waitress, I know people in every space. It's a lot of money. Let me see how much money it really is. $823 ,000 a year divided by 12.

1:02:38See, everybody goes to think about what they can do now, but it's not about what, it's about who. Okay. Okay. Divided by 12,$68 ,000 a month, divided by... We know that much money is available on the planet, right? Sure. Okay. Divided by, what is that? 30 days, divided by 24 hours, divided by 60. It's$1.58 a minute. $1.56 a minute. $1.58 a minute. $1.58 a minute. Okay. So I'm going to do the math. It's called the math way. Yep. Not the pathway. The math way is the pathway. I need to make$1.58 a minute, 24 hours a day, 365 days a year. That's 823 ,000 roughly. Yeah. So that basically says, oh, I got to automate my time.

1:03:25I got to automate. I got to make money while I sleep. This is what we should have been taught in school, man. This is what we should have been taught as kids. Like, how do I do money? You do it with time. Okay. You don't do it with a job. You're not going to get, you're not going to get$823 ,000 a year at a job. There's no job that's going to hire you and pay you$823 ,000 without you having to go back to college and spend time and invest money. Just doesn't work like that. So I'm like, okay, where can I get$1.58? A minute. A minute. Or, How could I get 823 ,000 people to give me$1? That's the other way to do it.

1:04:05So what I'm going to do is do a bunch of different math ways. I'm going to do like maybe 12 or 15 different ways to get this much money. Notice I'm following the money right now. I am not doing anything. I'm thinking about how, what do people need? What do people need? What do people want? What's the product? What's the service? What's the idea? What am I passionate about? Dude, I'm just tracking money down. I'm hunting money. I'm hunting a number. Right? All I'm doing is breaking the number down. Okay. You're 25 or 30. Yeah, I could get 823 ,000 people to give me$1. I could get 82 ,000 people to give me$10.

1:04:35I could get 8 ,236 people to give me$100. I'm like, I could actually do this. I could get 83 people or 830 people to give me$1 ,000. You think that's doable? No. 100%. There's 8 billion people on the planet. Can I get 830 people to give me$1 ,000? Okay, for what? What would they give me$1 ,000 for? They might just give it to you as a gift. I don't even have to bill anything. If I could reach enough people, could I get 836 people to say, would you loan me$1 ,000 for the next 10 years? I'll pay you back in 10. It's all about who now, okay? So now I'm like, oh, now I need to start marketing my name.

1:05:23I need people to get to know who I am. then I back in the product okay what do these people want what do they need so that's what I would do okay now out of the$823 ,000 if I actually achieved it I know it's achievable I've done it myself if I did that one year then the next year I'm gonna be like how can I do that in six months okay the next year how can I do that in one month if I do that in one month I'm gonna be like how can I do that one week and then one day I'm gonna be like how can I do it in a day. Wow. I've done all that, by the way. I woke up to that this morning. That's crazy. That exact number.

1:05:57Okay. So that's when I had breakfast. I said, okay, it's time to get up. Wow. Because I got to go work hustle the next day. Right. Okay. So now what do I do with the money, right? Let's say I can live on$70 ,000 a year, $80 ,000 a year. I'm not spending any of the$80 ,000 or anything above the$80 ,000. $720 ,000. this is the advice I gave Aaron Judge. You earn$40 million a year, spend none of it. Invest all of it. Live off your endorsements. Wow. Do not spend any of your earned income. You do that for 10 years, it's going to be another level. Bro, he would take$40 million. He would buy a billion dollars worth of real estate every year.

1:06:38$40 million, he'd buy$100 million worth of real estate every year. In 10 years, he'd have a billion dollars worth of real estate. Wow. That is probably worth$2 or$3 billion. His income from that, when he retires, by the way, his contract's over now. He'll be 40 years old. He's useless to major. Maybe he's an announcer. Right. But watch what, and he gets an announcing deal for half a billion in the 10th year. The tax deductions he would get from the 10 years that he invested that money would offset the half a billion dollar ESPN deal. Right. But he would be getting$40 million a year,$400 million.

1:07:15He'd be earning$24 million a year from the passive income, but he'd have$2 million worth of assets if anybody can track that math. And that's what I would do. So back to the guy making$800. Yes. Now, the person watching this, she's a waitress, and she's got two kids at home. She's like, I'm never going to make$800. It's because you already gave up on the idea. You never said that's the target. And you keep thinking you've got to wait tables. and you quit already. So that's the mistake I made, dude. Like, the first mistake I made was nobody said, hey, man, you could make a billion dollars a year if you wanted to.

1:07:52You don't have to make a million. That was never the target for you? No, all the books, everything we're told was to be a millionaire. You know, be a millionaire, or just make enough money to be happy, or just make enough money to pay off all your bills, or you've got to reduce your spending. You know, everything is about don't go get coffee, you know, buy a used truck, don't get debt. Everything's about what not to do rather than what to do, what you can do. The financial planners tell you what not to spend rather than telling you, how do I create wealth for myself? What's the dark side of making a lot of money?

1:08:27Because there's a lot of people that want more money, but there's also a lot of wealthy people that we hear about who have horrible lives. Yeah, yeah. They don't have great relationships. Their kids hate them. Yeah, yeah. and then the third wife or whatever it is. They're unhealthy. They're sick. What is the dark side of money and extreme wealth that you've seen around some of these incredible individuals, but also what you've seen with your wealth? Yeah, I'll tell you personally. Personally, like, you know, now the dark side is, okay, more responsibility. The threat of looking like an idiot if things go wrong.

1:09:05Oh, he fucked it up. A lot of responsibility to people. We have, I don't know, 600 employees now.

1:09:17You know, if you screw it up, that's a terrible one. It's haunting. Every night I go to sleep with that. Screw it up, mess it up.

1:09:32You know, people don't like people that are rich, man. Like there's a lot of projection on the group.

1:09:40so um i don't do enough for other people you know what have you done for us no matter what i tell them i've done it's not enough not enough well why'd you do why why didn't you give more all right you know um you know now now there and then there's the oh it didn't make me happy why did i do all this nobody gives you know i bought the house in malibu most most of the time we don't find time to go use it i'm like that doesn't feel good you know what i'm saying like i'm like i bought this and now nobody's got time to go see it the kids are going to grow up you know they're on they're going to bail out they want to go do their own things and i'm stuck with the house right nobody wants to come hang out with me and that that didn't feel good so there can be like look the loneliness was going to come either way in that situation right the the like who's with me um you get rich and you're still gonna get old right you know as you get older things become more or less interesting really well yeah how so it's just some things you can't do dude like you know you know just you know you just can't do them or things hurt or right body's breaking down yeah dude I break a shoulder I don't know that that shoulder would have broken 10 years ago.

1:11:06I know it broke now. And now it's going to probably take longer to heal. And I'm more of a **** about it. You know, come and goddamn her. Now, who knows? I could have done that when I was 40 or 30 or whatever, right? But I know when you're 25 years old, you're healing faster. Yeah. Producing more of everything. So, you know, look, money doesn't stop any of that stuff. so anybody that thinks you're going to feel younger because you're richer, I don't know that that's true. You know, you either have, you're either excited about life or you're not. You know, so I think you get a lot of, like I did it the other night, I was watching this guy, he's worth$8 billion and he's running this thing.

1:11:50And I'm like, if that's how you act when you get$8 billion, I don't know if I want it right. Well, that was me doing exactly what I've seen other people do to me. Really? Yeah. But it was weird. I was at this event and the thing was weird. I felt like I was in Twilight Zone. But the first thing I did was I made it about his wealth rather than maybe he's just a weird dude. Right. Who has money. And he's worth eight. That's not how he got there. No. Maybe he's always been weird for what I know. But I kind of projected the wrong kind of put the wrong meaning on it. Right. So now what I've seen with other people is the drugs, the prostitution, the - The extremities of it all, right?

1:12:32Bro, it's like endless. The amount of dissatisfaction, the appetite for pleasure, which doesn't look like pleasure, and the out ethics. But I've seen that at the broke level too. so it's just on a yacht now rather than it's just more extreme more everything's more extreme the the people that use you and just around you the yes men kind of phenomenon oh you're the best you know nobody will tell the truth to them that's terrible like i don't i don't have a lot of friends i don't have a lot of people around me like we've seen me rolling around it's always a couple people yeah your family and a couple people Yeah.

1:13:18I don't have groups of people around me. What is it that the wealthy that you've seen, when they get wealthier, what do some of them forget about in terms of their mindset or their discipline or there are certain things that they lose when they become wealthier? I was on Twitter spaces last night, and this lady constantly talking about, you know, how she pulled herself up from the bootstraps and how she made it. And it's like a complete disregard for people that are not white, that don't have connections, that weren't taught how to work hard. like that are like i'm like like like cindy you're not you're not you're forgetting the rest of the world oh no god why do you always say that i'm like i'm telling you man i'm i had i had it easier than many people okay i would not have what i had if i didn't work but you can't just always go back to the work hard thing like there's a lot of people there's a lot of unfairness there's tremendous amounts of unfairness and and you know it's not just about oh i'm gonna work hard okay but when are you going to make a connection how do you get in that connection how do you get people to know who you are like it's not easy and you just act like you could go out there and do it again today okay let me see you go out and do it again today you know well yeah but now i'm 50 i said okay well there's a lot of people out there that are 50 years old they got to go do it today but you just said it's easy we'll go do it that's why i did that show uh undercover billionaire yeah Yeah.

1:14:58And so but it's not easy to it's not easy to connect with people. It's not easy to put it together. It's not easy to let have people bring you into their life and share time with you. I think wealthy people have forgot that, you know. And they're like, oh, I can like she's telling she can earn 5 % of her money. I said 99 % of this room will never get 5 % from a bank today. Oh, yeah, they can get it easy. All you got to do is go in and negotiate with the bank. You got$400 in a bank account. You ain't negotiating with a bank. Right. It's just ridiculous. She's forgotten that 64 % of people in America don't have$400.

1:15:33Wow. In a savings account for an emergency. What's the debt like for most people? How many people are in debt in America? Do you know that? No, I don't know what the number is. I know that I think they just did a thing that said 40 % of people that make a million dollars a year still are living paycheck to paycheck. 40 %? 40 % of people that make$250 ,000 a year. are living paycheck to paycheck. People that make, it's like 40 % of the people that were making a million a year or something said they were living paycheck to paycheck. But that's not because of inflation. That's because they spent money they shouldn't have spent.

1:16:12They thought they were entitled to because they're millionaires. They live above their means. They live above their investments, not their means. Interesting. They lived within their means, but never invested. Right. And thought that they were always going to be more valuable and more valuable. That's not how value works. Your value as a human being is going to go like this. Okay. It's going to go up. Whatever you're doing, you're going to go, hopefully you get to go up. You don't go flat line the whole career. I mean, if you're a maid and you never got better being a maid, you're going to be flat the whole time.

1:16:43Right. But if you go from maid to, I'm going to own a series of - Right. You get more skills. You get more skills. Now I own a company. Your value is going to go up. But sooner or later, your value is going to start arcing out. Why is that? Technology, you're getting older. You can't service as many people. you didn't grow your company and the value of your company or your talents you're a baseball player making 40 million bucks a year sooner or later brother they ain't gonna pay you anything tom brady he was making a bunch of money he's going to be paid more as as a commentator crazy so he's going to have a boom he's going to have a big spike because he's his brand is so much now if he draws an audience if he doesn't draw an audience contact contract will be renegotiated and or they'll kill him and his income will go down but he should have been loading up on assets.

1:17:26I've always been preparing for this bell curve to do this. Well, grants no longer valuable to people. And with the point where I'm no longer valuable, my assets are going to be like, boom, they'll kick my value up. Interesting. They'll catch up with my earned income and replace it. Right. And people should have that target. Your target should be not to make more money, but to have more money that you don't make to match what you do make. From your investments. Yeah, exactly. So I'm making 80 grand a year back in that example, 80 grand a year, and then I'm going to go to 800. Let's say you figured that out.

1:18:07Along the way, you're just accumulating assets with the other 700 ,000. So that one day, your 800 grand that you're making now you make it another 800 from income from the investments so with that when the first income goes away the second that second layer of investments starts to pay you and your family and that becomes your life insurance that becomes your keogh 401k retirement plan but you're investing in things that you own not things wall street owns and you get the tax write-offs that they get you get the benefits and the loopholes and the power right and that's what i'm trying to teach my kids you know like sabrina so sabrina's uh ordering food yesterday and she's like she looked at the menu i let her pay all the bills i've been doing this since she was probably six you pay the bill with your money right well yeah yeah yeah you pay you you figure it out you do that yeah how much should the tip yeah what's the tip okay check the bill, make sure you go through every eye and make sure we didn't know, but I really don't care.

1:19:12It's just a good practical skill for her, right? She's like, Papa, they were supposed to take this off. Good. Ask the lady to take it off. In fact, don't ask her, tell her. Just say, ma 'am, you need to take this off. We didn't like it. So I'm teaching her how to get stuff back. I'm teaching her how to confront people. All the uncomfortable skills you've got to learn. How many people do you know that are not willing to say, take it off? They're just like, nah. You don't do it. I'm just like, ah. So then I'm like, okay, Sabrina, now what do you want to tip these people? And then she'll be like, I think we should tip this guy 15%.

1:19:43I said, why is that? Because he was pretty good, but not great. Okay, next cut, I said, but listen, we like to eat at Nobu, right? So what you might want to do is hit him 15 and give the matrony 50. Make sure we always get a table. We always get a table and slip 50 in. So now she's learning these skills, right? But she called me yesterday. She said, Papa, the French fries at the Beverly Hills Hotel are$34. I'm not ordering them. I said, yeah, you shouldn't. It's ridiculous. Yeah. I don't know if that's inflation or location. By both. Yeah. So that's what I'm teaching. Two, we don't give them money.

1:20:22We don't give them an allowance. I don't think any kid should be given an allowance. Interesting. Why not? We make them in it. They want money. They become an employee of the company. they work for the company we give them a series of things to do we pay them once a year okay we give them a big check at the beginning of the year that money goes into cardone capital wow and they live off the distributions come on yeah that's amazing it is that's cool it's a tax right off right so now and then and then when they're 18 years old they'll probably have uh we're doing about 50 000 bucks a year for for their salaries right now started 30 Wow.

1:20:57They said, how can I get a raise? I said, you can do more things. Next year, they got 40. Now they're at 50. Sometimes they'll get a bonus for doing extra stuff. But they don't get the money. They never get the money. It's invested and they get the distribution. That money is invested. They get the distributions. I think they're at$667 a month now. Wow. In cash flow. That's amazing. So when they want, hey, I saw this sweater I like. How much is it? $200. I said, good. How do you want to handle it? Because I ain't paying for it. You got your money. You know? So they're like, yeah, I want to buy this out of my checking again.

1:21:28Right. Okay, good. And they feel better. Interesting. That I'm relying on you constantly to buy them stuff. Let's say if they see something that's 800 and they only got 667, they're like, I don't have enough money. I said, well, let's do a loan. Let's do a deal. Right. You can borrow$137 from me. So they do. I said, and then I'll just, I'll grab it from next month. Right. I said, I got your assets and you can sign your assets over to me. Yeah. You know? Wow. So when they're 20, they're going to know they've never touched their capital. They will create wealth over the next 10 years, but it'll be their own wealth.

1:22:04It's not something I gave them. And I've benefited by working with them. I have fun with them. Wow. Like they're taking all the Cardone University stuff right now, and they go in and watch, they review a video, and then they do their version. So we're creating 10X Kids University. Oh my gosh, that's amazing. Right? That's cool. So kids can teach kids. That's cool. If you could only teach your kids three lessons about money, what would those lessons be? People. Number one, meet people. No one's a stranger.

1:22:40Money's a people game. Two, once you get it, don't lose it. And number three, put it in something that you're guaranteed. I saw you had a guest that talked about doubling money every year. I'm like, you're going to lose money trying to do that. Really? What, 100? That's not even, you don't need to do that. If you earn 7 % or 8 % on your money and invest it every year, you'll be so rich when you need it. You'll be rich beyond, if you don't lose any. So I would tell them number three is just invest in things where you can never lose your capital. And stay away from degenerates. and deadbeats, and people that don't value money.

1:23:26And degenerates, basically, are people that spend more money than they earn. They're degenerates. They're criminals by nature, by the way. Anybody that spends more than they have is a criminal. It's a violation of a spiritual law. Either they get a loan out or if they're investing in something. If you spend more than you earn, you are a criminal. You are a degenerate criminal. a spiritual rule it's like i don't need i don't need the state of california to tell me what law i broke i just broke a spiritual moral contract code a contract what about it what about getting a loan out getting debt to invest in something that you can't afford was it make money sure okay well then that's good that's good that's good but i'm talking about somebody borrowing money to buy a gucci belt because they want to show off because they want to be look what i got Got it.

1:24:19Or buying a Lamborghini because you're trying to impress somebody. Right, right, right. You know, you're a degenerate. Or going to the casino and playing and playing and having alcohol and going to the strip joint, throwing away$5 bills that you can't afford. Like, there's a lot of people that spend money they can't afford to try to be a big shot. Right. Men and women, by the way. It's not just guys that do it. Yeah. What about the three lessons you would share? I feel like these are very practical lessons. Meet people, don't lose it, and put it in something that gets guaranteed returns and don't be around the general - Stay away from the deadbeats.

1:24:55Right. Because they'll steal it all. What about the three lessons around the emotional relationship to money and how people should think and feel about money? Because a lot of people are afraid of it. They feel uncomfortable. They don't talk about it. yeah uh they they you know keep it to themselves how can we shift the relationship to money that we have so we can have a better experience emotionally and spiritually about money well you got you know for me for me i gotta like anything i've ever had a problem with okay i had a problem with drugs when i was 23 years old and then uh then i'm hiding it you know anything you're hiding you're going to have problems with the secret keeps you sick you know money is very secretive for most people just ask them what they make and all of a sudden everybody goes oh i don't tell you that the irs knows what you make okay like i mean everybody you know the people that you don't like know already what you make your boss knows what you make you don't know what you make most people don't know what they make because they went into the secret the drug addict doesn't know how much they use.

1:26:02The alcoholic doesn't know how much they drink. They're not accounting for anything. The relationship that goes bad, they're not inventorying why it went bad. So you got to inventory your money. I said this to you one other time. First thing I look at every day is my money. First thing every day. I have a great relationship with my money. Did you always have a good relationship with money? I lost a quarter when I was eight years old. My dad gave it to me to get me out of the house. we walked down the street and i was playing with the quarter flipping it like a like a did i tell you this one and my twin brothers he's playing with his or he wasn't but i was playing with mine and i flipped it missed it and it went into a manhole and i couldn't get it i couldn't retrieve it my arm was shorter than the the bottom right so i go back home i'm crying and my brother went to the store he got bubble gum and i didn't freaking man i and my dad said what'd you get I said, Papa, I lost my quarter.

1:26:59And he's like, you lost it? Man, he freaking got mad, bruh. Like, he's like, what do you mean you lost it? I said, well, I was flipping it. Never play with money. You know, and he just hammered me. I said, remember, like it was yesterday, right? Never play with money, ever. And I'm crying, and I walk away, and my grandfather grabbed me. Tony Neal came to this country on a boat. never had papers to live here was a gambler so white he said son let me tell you something old italian guy he says your dad he's got a he's got a he's got a point about not playing with money but there's another way to look at this he says never go anywhere with just one quarter you might lose it and i was like okay he's like think about that in your life you have to make a decision between those two things.

1:27:54And so that's always like, they'll play with it and never depend on one quarter because you might lose it. So get a bunch of quarters, man. Yeah. Yeah. Because you're going to need it. Right. And if you don't lose it, the government's going to grab it. They're going to tax it. Someone else might inflate it. They're going to rob it. They're going to steal it. so you know number one i think i would just say um the healthy relationship is look at it every day okay two inventory your beliefs around money i think most people are taught that money's bad it's it's sinful and three i would never uh i would not connect um i would not try to create any relationship between money and happiness.

1:28:42You know, I don't know why anybody tries to attach

1:28:50any connection between the two. You know, when people say, hey, money won't make you happy, I'm like, they have nothing to do with one another. It's like me saying I want to fly and you saying, but you should swim or something. What's it got to do? What do the two things have to do with one another? I need money to pay bills. I need money to buy gas. I need money to help the Grant Cornone Foundation out. I need money to buy a ticket to the Milken Institute. I need money. And when I'm trying to make money, I'm not trying to be happy. And I don't, anybody that tries to put the two together are like, they're different conversations.

1:29:29They should not be, they shouldn't be talked about together. if money but if money doesn't buy happiness what does get happiness yeah i mean you know i think that's everybody's like purpose for me gives me you know when i've done a good job when i've helped somebody that makes me happy yeah when i go home at night and i'm like hey i worked hard today right that makes me happy i didn't have to make any money uh when i make good decisions for my family, that makes me happy. I'm proud of myself. So money doesn't bring you happiness. It's never made me happy. It might make you feel more secure or...

1:30:11Most of the time, it makes me a little more like, oh, okay, now what do I got to do? But it doesn't make me like... It might make me proud, but it doesn't make me... I'm like, I don't get happy. If you gave me a billion dollars right now, I would be exhilarated. I would be intrigued, I would be, I don't know that I'd be happy. Would you, if I gave you a billion, would you be like, oh, I'm happy. My happy meter went up. No, I'm already happy. Yeah. So when it increased, it would give me a, probably a level of like a rush or an excitement of like, okay, what can I do with this now? Or how can I help more people?

1:30:46Or who can I hire? Yeah. Yeah. Yeah. But I'm already a happy person. Yeah. So it might bring me energy or for a couple of days or a week or something and then that would go away. Yeah, yeah, exactly. I mean, I don't know. Anybody out there, you got a billion dollars, you want to throw it down on me? We'll see if it makes me happier. But we would be excited about it. We'd all be talking about it. We'd probably go have drinks tonight. God damn you can believe this. Man, here's 10 grand, you know? Right. You're so cheap. Right. Okay, here's the bulls**t. It's going to start now, you know? Let me ask you about your happiness scale.

1:31:21Yeah, yeah, yeah. When you were at 100 million. Yeah. versus where you are now. No difference. No, 4 billion. You're at the same level of happiness when you're at a hundred and now? Well, I don't think, I really don't think about it like that. Like I don't think about, I don't think about happiness much, by the way. Really? No, I don't, I don't, I don't really, I think about choices a lot. Are you a pretty happy person? Am I a happy person? On a scale of one to 10, 10 being like consistently throughout a full year. Yeah. I don't think about happy. I don't, I don't measure happy. What do you measure?

1:31:56I measure accomplishments. I measure targets. I measure, you know, who I'm helping, things that I can actually physically measure, things that are measurable. Oh, you can't measure joy and happiness? I don't know how to measure it. Okay. Like, how do I measure it? How do I count that something happened? It's just - Feeling. Okay. Do you feel happy on a day-to-day basis, like consistently? Do I feel - Like on a scale of one to 10. I don't think about - One being miserable. Oh yeah, I'm not miserable. And then 10 being your happy, fulfilled inner peace. You've got joy in your heart. Yeah. No, I'm not.

1:32:30That's not what I'm thinking about. But where are you on that scale? On that scale, I'm probably like a six. A six. Five or six. Yeah. I'm not thinking about joy. I'm not thinking about contentment. I'm thinking about action. I want the action. I want the grind. I want the action. I want the possibility. Like the political thing, like hanging out with, we were just talking to Newsom yesterday. I'm like, man, I can't imagine playing in your arena, bro. Like, like it seems so intriguing to me. He's like, look, you don't want anything to do with it. I said, no, that's what I mean. Every time I bring up politics to anybody, they're like, but you want nothing to do with this.

1:33:05I'm like, sounds intriguing. Like to me, that wouldn't be a happy place. Right. But it will be an action place. Interesting place. It would be like, oh my God, man, somebody's going to rip my face off or I'm going to rip their face off. But somebody's face has got to get ripped off. Let's keep it real in that game. Yeah. In order to get to that. So, so I don't think about, you know, I see. Is happiness something you want more of or no? Do I want more happiness? Dude, I want more time is what I want. And I want more health. Would time and health bring you more happiness? As long as I have people around me that I want to be around.

1:33:41Okay. Because I don't want to be around. I don't want to be around people I don't like, okay, under any condition. That's the thing that makes me most unhappy. Really? I don't like being around people that don't do stuff. I don't like people that talk about doing something and don't. I don't like being around people that can't pay bills and can't throw in and can't contribute. Because I know they can. So I'm like, I can't be around people that... It's very, very difficult for me to be around both. Extremely difficult. I get very unhappy and because I'm so transparent and because I'm so outspoken, like I'm going to call somebody out while they're there at the table with me and it's going to embarrass my wife.

1:34:28I was doing dinner. We were doing dinner in our house with Rob Lowe and guy across from me, he's pitching Elena. Elena doesn't know she's getting pitched. Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah. I did this. I did that. I did this. I did that. I don't need to raise any money. I did this. I don't need to raise any money, And I know what he's doing, right? And I said, bro, what did your company make last year? It's private information. I said, okay, well, then why don't you keep the whole thing private? Look, either share it or keep it to yourself. Like, you're pitching my wife on this deal.

1:35:01You're not going to tell me, and I call him out, Alina, hit my, hit, does your girl do this? No, because I'm not computational. She's punching me. She's punching me on the table. I'm like, bro, you're not going to tell me how much money your company made. It's bull. Rob Lowe's right over here. Everybody's getting tense. Oh, man. But I can't help myself, dude. And so here, if I sit on it, Lewis, if I sit on it, I'm definitely not happy. Sit on what? If I don't say it. I got you. If you hold back, yeah. Then I'm not being me. No. Then I'm like, I feel like a fraud and I feel like a liar and I had to listen to this guy's bull.

1:35:36I'm running out of time in my life and I had to listen to eight minutes of bull that I know is bull. Wow. My bull meters going freaking, you know, and. So time and health. Time. Oh yeah. Yeah. And then, and then people do it. Have the people, you know, the people I like being around people that I enjoy, you know, like I enjoy being with you. I don't come here because just to do this, I enjoy being with you. I like you, you know, like, you know, I just, there's certain people I like being around and there's other people like, it wouldn't matter if they had a hundred billion. You wouldn't want to be around them.

1:36:10I will never do that. Wow. I don't want it. I don't. You can't buy me. Like, there's not, there is, as financially motivated as I am, I will not. Be around people you don't like. Yeah. Yeah. Do deals with people you don't like. Yeah. Yeah. And it's probably why the Wall Street, the Harvard, Wall Street, Grant becomes a banker thing would have never worked out for me. Sure. Sure. I would have, I would have, I would have not made it. But is happiness, do you want that scale to go up though? Are you happy with your reaction? Yeah, 100%. I mean, of course, I want to, but I want to contribute more.

1:36:48No. I don't think about I want to be more happy. Maybe I'm already happy. Maybe I'm actually a 10 and I don't know. And that's why I'm not trying to get happier. Sure. You know, but I don't think about happy like a temperature. It's like a temperature to you. Just an assessment. Yeah, but it's like 68 or, what's your perfect setting, temperature setting? I mean, like a temperature? Yeah, temperature. When I go to sleep, it's a 69, 68. Yeah, yeah. So the colder, the better for me, right? Yeah, me too. My girl, she freezes too much, but yeah. Okay, so whatever. But I don't have a happy temperature.

1:37:23Interesting. So maybe I'm already, maybe I'm happy, and now I'm looking for, hey, I want contribution. I want impact. I want legacy. I'm trying to figure out how to extend 100 years. That's really the thing. Really? The number one thing that interests me is how could Grant Cardone still be relevant in 21, 23? Why is that so important for you to be relevant in 20 years? Well, I don't know. I don't know why exactly. But I would say one thing is because when my dad died, I mean, people forget about you pretty quick. Like it's not, it doesn't. Yeah. You know, and I'm getting to that part of my life where I'm like, I'm closer to that thing happening than, you know, staying alive forever.

1:38:07So, my dad, he at 52 by 53, I mean, nobody was talking about him. I talk about him more today than they were talking about him a year after he died. And I got more people to talk to. More people know my last name today than everybody in my family ever. So, to me, that's a contribution. If my dad's around somewhere drifting through the universe, he's like, man, he's disseminating the name. That's what he told me was always the most important thing. Your last name. Nobody can ruin your last name. Nope, except you. Nobody can take away your name. But what he didn't understand was kind of disseminated.

1:38:49And so Walt Disney, dude, he's been dead 75 years. Okay? Like there's people that we will be talking about. Jesus, you know? It's a gangster, man. Why is legacy so important when you're never going to be here after you're gone to experience it. Well, I don't know that you're not here. I don't know that you're not here. Sure, sure. I don't believe I end. Right, right. I believe survival is this circular thing. Sure, sure. Like I'm going to come back and I think I'm going to come back. But you may not remember it or know that what's happening. Maybe I do. Maybe I get to remember it. If I worked on it, maybe if I, you know.

1:39:28But I know this, I'm going to feel good about a lot of places I go to and a lot of people I meet. I'm going to feel good because I made more contributions than I didn't. I gave more than I took. And I'm going to have this vibration, you know, with these people and these particles and these, you got 60 trillion cells or something in you, you know, you know, maybe what's going on with a little tiny part of you. And, and we're unconscious about the other 59 trillion activities that are all communicating with one another, you know? And so I don't know that I don't come back here in 50 years and I'm like, what up, Lou?

1:40:06What's up, man? You know, or whatever. Maybe you got a different name, a different body, or whatever, whatever, but we still got this kind of rhythm or something happening. We're doing some kind of future podcast or something, right? Yeah, yeah. What's the biggest fear for you at this stage? What's the biggest fear?

1:40:26Well, my kids, man. My kids, they're 14 and 12, so now I'm worried about, okay, at some point they're going to be like, we're out of here. We're going to get a boyfriend. We're going to go to school. We're going to do whatever we want. Yeah, all that bugs me out. I'd like to hold on to that a lot longer. So I wish I had more kids. Really? Me and Elena, we actually talked about maybe we adopt a kid. Really? Yeah. Because we've been good with our kids. Like one of the best things I've done in my life is raise kids. I'm a great father. Yeah. So I'm very, very happy about how I did that. But you waited until you were 50, right?

1:41:00Yeah. Yeah. Do you wish you would have had kids sooner? Or do you feel like it was the right time? Yeah, it was the right time. I wasn't, you know, at 40, I wouldn't have been a good father. What are you most proud of about being a father? The thing I'm most proud of is like, you know, the time I spend time with them. Both of them. When I'm not spending enough time with Scarlett, I go spend time with her. Hey, let's go get a boba. Let's go. like i literally make time during the day and i'm like let's go someplace by yourself just me and you you know and i can tell man when i do it they feel it right and um two their friends all think i'm a superstar i love that you know they don't always like it right um you know um and and you know i'm glad i'm glad the kind of life i have some regrets but i i'm glad of the life that i've kind of showed them or shown them and and and i don't think that that spoils them um what's the biggest regrets sometimes particularly with sabrina springer spends the most time with me i have been because she spent so much time with me she'll do see me doing stuff as an adult and as a grant cardone wild man yeah i don't mean bad stuff right i mean just me being me just me calling people out you know she hears you know when i'm done with something she hears me talking to myself about it this guy's blood they hear everything bro like everything they remember everything they hear everything no matter what they're doing they pick it all up everything and they'll tell you about it later they remember it they remember and they take it literal you know so she's called me out a couple times well you said so and so about bubba bum i'm like oh yeah i did say that you know you said you didn't trust that guy why are you doing business with him you know because something happened i'm like i knew i shouldn't trust that guy and then then we continue the relationship and then she later she's like you said you didn't trust him why are you doing business with him i'm like well baby now i gotta explain it right sometimes you do have to compromise a little this a little that blah blah blah but so yeah i i regret that i regret her ever seeing like any of the kind of the adult activities having a drink or wine or something you know it gives them approval a couple final questions for you um you're 75 10 years 10 years out yeah what have you accomplished that you're most proud of in business and in life outside of business and what is the number one thing your 75 year old self is saying to you right now if you could time jump yeah yeah yeah and see what you created in the next 10 years you need to enjoy life more bro no this is what he'd be saying to you right now enjoy life more yeah you got to enjoy life more take more pictures right now take more pictures enjoy life more um you know invest more time in your relationship with elena and make sure you guys figure out how to grow old together you know because you see see there comes a certain age where you're like okay i can't just get rid of my wife you know because it looks stupid like everybody goes through relationships where they're like okay if there's a hard time or hard patch, you're like, okay, one thing you can always do is bail.

1:44:39That's always an easy fix. I'll just bail. But the problem is you got to start with another relationship. Right. When you're 75 years old, bro, no age looks good on you. It all looks stupid. Right. You know, I saw a guy the other day, man, he walked out with like a 25-year-old. And I'm like, this don't look good, bro. Right. I mean, something was broken in your relationships and you weren't able to maintain the relationship. Yeah, and then you're going to start over. So like me and Elena, we work like it, making sure we're doing it. But it's hard, man, relationship. Probably the most challenging thing is that relationship.

1:45:17Really? Yeah. It's just hard. I'm going one way, she's going another way. I'm picking her up tonight. She's in another city. When I get home, she goes to Cancun tomorrow to do a deal. We're both doing this and that. So what I would say is enjoy life more. I need more extended periods of time just enjoying myself yeah that's good less stress less stuff and i don't mean i'm gonna put my phone up i'm gonna still play the game but we're gonna go on a yacht for two weeks uh for her birthday her 50th birthday that'll be a great time together and then uh you know i don't know what would 75 tell 65 you can do it bro i think keep and say let's go that 40 bro go 400 let's go let's go let's go like you're just limiting yourself what i've done already is impossible from where you came from and all these from where i came from i should be dead i should have been dead at 25 years old or in jail okay or in some mental institution messed up forever any of those things any of those three things could have happened to me.

1:46:29You know, instead I became this guy and I, and I mean, I'm grateful. And I had, I don't know that I had any breaks. I don't, when people say, oh, you had luck. I'm like, you grinded, bro. I don't think I like, I'm, I'm looking for which, which break are you talking about? Because I don't remember it. Right. I've been grinding. Yeah. And so, um, and I'm proud of the grind, you know, but I wanted to turn into something more than money, you know, cause that's not a good feeling either. You don't want to die and have some money in a bank. And that's why that legacy thing becomes important. Hey, could Cardone Capital become a bank?

1:47:08It would live in the year 2100. Wow. And people would bank at Cardone Capital. Or Cardone Capital becomes a function so that everybody can become their own bank. Wow. So those are some things that we're looking at right now, how we can, you know, basically put everybody back in charge of their own game. How can we influence the education system? So anyway, that stuff, AI is going to, I mean, AI is going to destroy colleges and schools. Right. Gives you all the answers. So it's exciting, dude. It's an exciting time. You know, the next 10 years, I could probably do more than I've done in the previous 65 years.

1:47:45Wow. You know, I want to do more fun stuff with you and your girl. Let's do it. Yeah. You know, let's go, let's go travel the world together and have some fun. Final question around this, because I think this is interesting. Around love and money and relationships. You're saying the most intimate relationships can be some of the most challenging or hard work, especially if you're both doing big things. Yes. Would you have had any conversations differently around money before you got married? and how do the conversations shift when there's two powerhouses now who are traveling and making money and doing deals and speaking and it's not a traditional, okay, one's at home all day, the other one's out making money and this is how it is.

1:48:34Would you have had any conversations differently before marriage about money and how does it work now with two powerhouses making money? Yeah. So we would, Elena once said to me, she's like, what if I made more money than you? I'm like, do it. Do it, bro. She's like, oh, no, you would not like that. I said, man, I'm telling you, try it. Make more money than I make and see if I'm bothered by that because I would not be, not even a little bit because I'm making my own. A guy that's not working and pitching and contributing and stretching. Then it would affect them. I'd feel like, because then she's paying for everything.

1:49:16so um number one we we have separate accounts well i've always i'm like we're having seven separate accounts we when we met we had separate accounts and now we're going to have separate accounts you're going to manage your money i'm gonna manage my money okay that way we can see if there's anybody doing gun okay and and number two on that i will always take care of you and she's like oh you know you don't need to take care of me in the beginning i'm like oh no i want to take care of you dude like it's it's part of my deal i like paying the bills you don't have to pay any bill. But you need to have your own account.

1:49:48So you don't have a joint account? No. Not for like shared expenses or anything? You're just, you pay for your stuff? I pay for everything. And she pays for her stuff, yeah. So you want something? Go buy it, okay? You can't buy it? You tell me, I'll handle it.

1:50:03But I make all the decisions around the money, like not around her money, but around this money. But she also works in the company. So we figured out how she works in the company and contributes to the company and she gets a piece of the action of the whole company. Wow. Not just her efforts. So I don't want her looking at just what she did, but how she brings value to everything. Right. So, um, would you have any other conversations before marriage or? Uh, yeah, I probably would have had some different conversations. No, no one I know now, you know, what, uh, just what questions should you ask her?

1:50:38Get clear about her agreements or dude i mean look she always she we we've always wanted similar things you know she she i'll tell you the biggest value elena brings is that she thinks way bigger than i know yeah way bigger so um unfortunately i'm the one she bounces on a ball she doesn't want me to tell anybody this but she loves to bounce on a ball and think it's work for her she's doing her work she's basically creating this universe and while i walk through the house and i see her doing it i'm like oh my god what am i gonna have to do now you know because i know it requires me to do something i think it's going to require me to do something unless we just so um but what would i have done different i mean we that that's not a problem area for us it's really not it's because i produce a lot and i don't make a lot of mistakes and i do what i tell my kids you know meet a lot of people make sure it connects to money don't spend any time with degenerates if we spend any time talking about anything it's about how to get rid of some of the problem particles uh and they don't lose money and then invest in things that are going to take care of us long term and she's completely supportive of that and she likes the big score she loves the big thing like the 40 billion 400 billion, she could think about a trillion.

1:52:01This was her idea. Cardone Capital was her idea, not mine. It's big, man. It's big, man. Final question. Most important thing you can do, by the way, is get the right partner. That's huge. Probably the most important thing. How do you know it's the right partner around money? I don't know how other people do it. And you guys better talk about it. Yeah. You know? So, I knew she was the right partner because I would give her like$5 when we were back here in LA or what happened was I would have a bunch of money in my pocket and the ones and the fives, I'd be like, here, you're going to have the ones and the fives.

1:52:36And she would get thrilled. She was acting. She would get thrilled. Thank you so much. She'd take eight dollars and she was so happy about it. I'm like, oh, I know this is the right chick. She's not ungrateful. Like, give me more. I deserve more. How about a couple hundred? Never. Then one day I got her to tens and she's like, oh my God. I said, take all the tens in there. Everything below a ten you can have. And she was thrilled. We'd go to dinner and she'd say, thank you. Thank you for paying for dinner. It was always, it was, you know, I didn't need that, but it was respectful and it was appreciative.

1:53:11And it was like, even when we were married, I meant, you know, thank you for taking care of the house. And she does less than that right now. she sees this, but she was unbelievable. I knew that was one thing I knew that made her the right person for me. And she was fun, dude. She was a lot of fun. She wanted to do fun stuff. That's cool. Yeah. If you could give one final message to people watching and listening who are scared of what's to come. They're unsure about their money, the economy, all the crisis that's about to happen. What's the message you would leave behind? Well, you know, the word crisis in China means opportunity.

1:53:52I think it's called, it's Weiji. And it literally means opportunity. And we are about to go into the biggest opportunity I know of my lifetime. I thought it would have been here already. I've been waiting for the last year, preparing for it. I thought it would have been here. I thought it was going to be here last year around September, October. And it came and passed and it's not, hadn't happened yet, but it's coming. and it's going to be ugly it's going to be nasty you need great people around you you need people that are ready for this you know you need people on the same page there's going to come become a time where people need to start maybe now look at all your finances what's an asset what's a liability what do you what can you get rid of right now that's a liability get rid of it and prepare.

1:54:44Prepare for Armageddon. And because Armageddon is going to offer tremendous opportunities. There's going to be more banks that fail. Wall Street's going to have a terrible, terrible week. And I wouldn't, you know, don't be surprised when this happens. Be ready. Don't be surprised. Grant Cardone on social media. grandcardone.com, Cardone Capital. How else can we be of support and service to you? Dude, just, I love you. I love your audience, you know, and I appreciate them putting up with me. And I know you get a lot of heat sometime for having me on. So, you know, I appreciate everybody letting me be who I am and, you know, figuring my way out too.

1:55:31I hope today's episode inspired you on your journey towards greatness. Make sure to check out the show notes in the description for rundown of today's show with all the important links. And if you want weekly exclusive bonus episodes with me, as well as ad free listening experience, make sure to subscribe to our greatness plus channel on Apple podcast. If you enjoyed this, please share it with a friend over on social media or text a friend, leave us a review over on Apple podcast, and let me know what you learned over on our social media channels at Lewis house. I really love hearing the feedback from you and it helps us continue to make the show better.

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1:56:33Thank you.