Wealth Secrets to Unlock Your Mind & Attract Money

28:14You've got to give more than you get. If you're trying to get, forget it.

28:21Well, I got by myself and I thought, I'm doing something wrong. I was earning more money but here I'm passing this is not normal and it's like a little voice in my head said if you can't clean all of them don't clean any of them so I got all dressed up people now accused me of sleeping in my suit I wouldn't take a suit off didn't matter where I was because I knew the cleaners were tired and I would go around I got other people cleaning offices and I knew pretty well where they'd be so I'd drop around and I'd bring coffee and donuts and I would drop in and I would talk to them about goals and I'd go to the next person but I always was dressed up because I knew how tired you get and if I was in working clothes they'd expect me to help them so they could finish and go home but when I had shiny shoes and a suit and shirt and tie they didn't expect me to help them clean so I'd go on to the next place and then the next place and that's when I started to open offices I went from Toronto to Montreal to Boston to Cleveland to Atlanta to London, England.

29:26And you hired cleaners everywhere I went? Yeah, I had people cleaning. What should someone think about if they're struggling financially right now or they feel like they've been struggling for many years and it feels like they're just surviving week after week, month after month. They're not sure how to get to that kind of sense of freedom for at least a six-month runway or beyond. What should they start thinking about? But you know, what you just described, I believe the majority of people are living that way. The majority. Now, that's rather sad, but I think it's true. And it's because we only have one problem in the whole world, and that's ignorance.

30:01They're living in ignorance. They don't know that what they're doing is going to keep them where they are. And they keep doing it because they don't know how to change. They're overwhelmed with the debt. People are saying, I need the money. They haven't got it. they want to take their family on a vacation. They don't have the money to go. So they may borrow it and go anyway. Now they've got more debt. They have to understand that they don't have to live that way. I wrote a book called You're Born Rich. The truth is you are. Most people are just a little short of money. But you are born rich, rich in potential.

30:41Anybody can go to our site. Go to Bob Proctor.com. You can download the book You Were Born Rich free. It won't cost you a cent. And chapter two is how much is enough. There's a, it's described very well how to get out of debt. You've got to create a debt repayment program where it's all done automatically. And then you focus on prosperity. You've got to have a financial goal. You've got to work toward it. And you've got to understand that you can earn more than you're earning. And wealthy people don't have one source of income. They have more than one. I was earning money all last night while I was sleeping.

31:18you can actually earn more money when you're sleeping than you can spend when you're awake. You know, it sounds like a cute line, but it's true. There's no end to what we can earn. If you are not getting information from someone who is already wealthy, then you're probably getting information from the wrong people. Most people ask their brother-in-law, the guy next door, the girl they know, how do I earn more? Hell, if they knew, they'd be earning it. They don't know. And most people talk to people that don't know. Carlisle put it very well. He said he did not believe in the collective wisdom of individual ignorance.

31:53And that's where most people are getting it from. People don't want to go anymore than themselves. I think you have to go. That's why these seminars are so important today. People have the opportunity to go and learn. Most people won't pay to go. I tell people, listen, you invest in this, it'll probably be the, you borrow the money to do it. It's probably the last time you'll ever have to borrow money. yeah we i know our seminars are not raw raw it's not nothing our seminars teach people about themselves it's like when bill go said if i want to be free i gotta be me i'm thinking i better know who me is i didn't know who me was i was doing a lot of things i was doing them right i was there in money but i didn't know who i was i started to study me and the more i know me the better i know you you only have to study yourself you'll know what everybody because we're all the same yeah it's our behavior that's different our results that are different i heard a friend of mine dean graziosi i don't know if he coined this or someone else said it and he said it from someone else but he said those that pay pay attention and when you invest in yourself you're paying attention i never heard that before but that is the truth those that pay pay attention if you don't pay for it you're not going to pay as much attention if you pay more you'll pay more attention to learn.

33:05I had an aunt and uncle who were as poor as church mice. I mean, they just didn't have anything. And they had a whole house full of kids. And I used to drop by their house periodically. I was doing very well. And I was teaching seminar. And I remember it was around Christmas time. And he was rushing around trying to get credit cards from some big store so they can buy presents for the kids. And I said, you know something? He said, never mind. Next year I'll be different. I said, you know something? Next year is going to be exactly the same as it is this year because you never change you. Wow. I said, you should get into the seminars and learn something.

33:45I know something you don't know. Well, they came to the seminar. He got paid every two weeks. So that meant three times a year, I think he'd get paid three times, maybe four times a year, you get paid three times in a month. That one pay was extra because they were budgeted for two pays. I made them pay to come to it. Something said I made them pay. And I think they thought I should have comped them into it. But you know, Mark thanked me, my aunt, I don't know how many times that I charged them. She said, we wouldn't have kept coming. I didn't even know what you were talking about. I was running seminars, it was seven evenings from 7 to 10.

34:24We were running over a series of nights years ago. And she said, I wouldn't have kept coming. But she said, because we paid, I came. Of course. He's right. If they pay, they pay attention. That is so true. And if they don't, they don't care. You don't care. When you hear something you don't like, this is not for me. I'm going to get out of here. I got something better to do. Especially in LA. I want to go to the beach. This is too hard work. It's confronting my ego. I don't need this. I'm firmly convinced if a person doesn't understand a paradigm, a paradigm is nothing but a multitude of habits.

35:01They're programmed into your subconscious mind to control your behavior. It's got nothing to do with how smart you are. It's got nothing to do with what your formal education is. It's got nothing to do with which side of the tracks you come from. It has to do with your paradigm. The paradigm is a program in your subconscious mind. It's both genetic and environmental that's controlling your behavior. everyone that can hear my voice knows how to do better than they're doing and they may wonder why don't i do it it's because you're programmed to do what you're doing yeah and until you change the program nothing's going to change paradigm has to be changed i love that what would you say are the if you could share three key habits for people that if they want to continue to grow every day be more prosperous, be more abundant, happier, joyful, healthier in their life?

35:53What are three key things? Habits every day. Not talking about morning routine, but just overall habits every single day. What should people be focusing on consistently? They should study every day. Study. They should have a mentor. Someone that has already accomplished what they dream about. They might not even know the person. They could get introduced to them. and ask them, what are half a dozen things I should do every day? Ask them. They know. Most people are getting advice from people who don't know any more than themselves. And the third one, you've definitely got to have a goal, and when you're right it, you've already got it intellectually.

36:38So you operate intellectually, emotionally, and physically. Well, your intellectual mind, the second you decide on it, you've got it. it tells you in the bible before you speak i'll hear you it's because the thought always precedes the word the second you get emotionally involved you got it emotionally yep if you've got it intellectually you've got it emotionally it's only a period of time till you got it physically be do have yeah that's right but the have comes in a period of time so it's not overnight every seed has a gestation or an incubation period when a woman gets pregnant with a child it takes 280 days yeah the husband doesn't come home a month later and say come on where is it right he waits as james allen said is one who understands he understands there's a gestation period where i come from if you pound a seed for a carrot it takes approximately 70 days for it to manifest all physical seeds have a gestation or an incubation period.

37:42We know that now, but we didn't always know that. We weren't always aware. No one knows what the gestation period is for a spiritual seed, and an idea is a spiritual seed.

37:55But we do know that it operates by the same laws. And the laws of the universe are precise. They can be studied. They can be understood. We operate by law. Our life is governed by laws. like we know it's going to get dark tonight we don't wonder if it is yeah you know when the tide goes out it's coming back winter never follows winter we know these things that's all expression of law well when we bring our life into harmony with the laws we're going to enjoy more of life yeah if we fight it we're going to lose study study study have great mentors who have already created what you want and get clear goals and look at those goals over and over again and work every day towards those goals.

38:45I love those takeaways from Bob. And I would always ask Bob when I would talk to him, hey, what are you reading lately? What's the books you're reading? And he would tell me like the books he's reading in his 80s. And he was a constant learner. And I think one of the cool things also is that he would read the same book over and over again. He didn't just read it once and then go to the next thing, although he would read lots of books, but he had his key books that he was like, every time I read it, I remind myself that I need to keep showing up in a certain way. And I learned something new when I read the same book.

39:16You know, a lot of people ask me like, Lewis, why do you continue to do this show after 11 plus years and keep interviewing these people? Don't you hear kind of the same stuff over and over again, just from different messengers? And sure, I do hear a lot of the same things over and over again, but I need these reminders in my life just as much as everyone else does. And so I'm constantly learning and I never want to stop being a learner. So again, big shout out to Bob Proctor and his wisdom. I'm so grateful for his mentorship and that he gave us so much great content to continue to learn from him for many years to come.

39:53Big thanks to Bob Proctor. And if you want to make sure to check out the other interviews we have with them, we'll have that linked below with all of our experts from these clips here today. Next up, we have the one and only George Camel that I think this interview did over a million views pretty quickly because the things that George was talking about, who's also a Ramsey personality, he talked about the key habits of millionaires that lead to financial success. And I love how George breaks these habits down, making them accessible and actionable for everyone. You know, I bring on a lot of billionaires and mega millionaires and people who have had these big exits in their companies to talk about money.

40:29But it's also important to have someone like George, who's worked in a career for over a decade and found a way to build wealth for himself, doing it in a different approach, but also finding a way to create freedom as well by being debt free. And so before we dive into this next segment, ask yourself this, how can you cultivate commitment and joy in the small things in your life as you're looking to build wealth as well. You went from a negative net worth to millionaire status in under a decade. And I'm curious, to start this off, what would be the top five habits of millionaires that you've studied and also you've applied in order to get that status?

41:10Ooh, that's a great question. So we did the largest study of millionaires ever done in North America. And I think there's a lot of overlap in the habits that we talk about with the Ramsey baby steps and what we found with millionaires. So it was encouraging because it just gave us some great confidence in the Ramsey plan to go like, this works. Every time you work it, it works, whether you make 40 ,000 or 400 ,000. And so one of those habits is living on less than you make. If you can't do that, this is not for you. Like if you make 40 ,000 and you spend 60 ,000 a year, that's a problem. The other one we found is leg gratification.

41:46For that first one, why do you think people feel the need to spend more than they actually make? I think at the root of it, it's discontentment. We're not content with what we have. It's never enough. And thanks to debt, you're able to do that. Before debt existed, you couldn't spend more than you made. It was physically impossible. And all of a sudden with the advent of debt, and I talk about the history of each piece of the puzzle here, where did credit cards come from? Where did auto loans originate? What about student loans? How did this all happen? And most of it was good intentions that turned into huge profits for companies and corporations going like, we can screw a lot of people over and make a lot of money from interest if we convince them they need that newer car.

42:29And look at colleges, what do they do? They raise prices because you can get as much student loans as you want. Sally Mae is happy to give you the monopoly money. So colleges go, let's double the price. People will pay for it. And so because of that, people just have been spending more than they made for a long time now and putting it on the tab and going, I'll worry about that later. Okay. What's the second habit? The second habit is practicing delay gratification. That's a discipline that we have lost in an instant gratification culture. Right. We have instant access 24 seven, all the time in the palm of our hand, two hour shipping.

43:02And that has caused our brains to just get fried where we're like, I can't wait a week. I can't wait 10 years to build wealth. I need this now. I need it now. And we found millionaires are okay with the long term. They're playing the long game. And that's a very different mentality to have. They don't need it right now. They can say, I'm going to put 10 % or 5 % or a certain amount of dollar amount every month away automatically that I don't need to buy something with this. It's going to go to my future self. Yeah. Or I'm going to pay cash for that car. That means putting$1 ,000 away for 24 months to save up for a$24 ,000 car.

43:36You know what's interesting? When I moved to, my dad always had used cars until he started to make some real money. Then he bought a new car, right? But it wasn't for many, many years. He had that car until he rode it to the last, I guess, mile. And when I moved to LA, I had a million dollars in my account already. By the time I moved to LA, I don't know, 12 years ago, I had built this marketing company up before the podcast. I wasn't like mega millionaire, but I had a million dollars in the account of net worth, right? And I came here and everyone had these flashy cars. And I was like, I just don't feel the need to try to live up to some standard in Los Angeles.

44:17And I got this car for$4 ,000 that I drove for the first five years that I lived here. And the only reason I got a new car was really for like a tax break and to like, you know, write off on taxes. But this was a 1997 seven year car. Wow. And I drove it around for five years happy. It didn't have Bluetooth. It didn't have like, it had a CD player. And I'm like - That's all you need? That's all I needed. And the radio didn't work, but it was like, I don't need some fancy car to feel like - Well, you weren't trying to flex. I wasn't trying to. You were focused on what was ahead of you instead of what was the people around you.

44:54Exactly. And it was good enough. It got me around. Eventually I was like, okay, it's time to upgrade, but not because I felt like I needed to, to impress, but because I wanted it. It wasn't a flex. Yeah, exactly. That's the third habit right there is we found millionaires, they drive four-year-old cars on average and they're all used. Really? You would think like millionaires, well, they can afford the new car, like they can do it, but they don't because they understand that cars are a depreciating asset. Every time you get in that car, it's just going down in value. And when you compound that with a car payment, you're paying interest on something going down in value.

45:27It's about the dumbest thing you can do. And I think it's one of the biggest wealth killers today. So that's definitely the third habit. Okay. Getting a used car or what would it be? Yeah, driving used cars. And that's part of delayed gratification. It all stems from living on less than you make and delayed gratification. Okay. And what's the fourth one? The most interesting one to me was that 97 % of millionaires in the study believe they control their financial destiny. I was shocked they even put that question in the study, but it was such an empowering one because it's less about money and it's more about belief.

46:00The limiting beliefs we have about like, well, I didn't grow up with money. Well, my parents made money mistake. No, you don't understand. I got baggage, man. I made too many mistakes with zeros on the end. And too many people live their life with that Eeyore mentality. But 97 % said, I believe I have a sense of control and autonomy and agency over what happens with my money. This was a question from our YouTube community, we did a poll, and this was the number one thing they wanted me to ask you. What's the one piece of advice you would give someone feeling completely overwhelmed by their financial situation and seeking a way out of that?

46:37I'm going to go with, in the conclusion of my book, I end with a very non-financial answer, and I think it's the right answer for someone like this. And it's the, there's this gap between cynicism and hope. And I think people have lost hope in America today when it comes to finances. They've resigned themselves to whether I got myself in this mess or it's someone else's fault or whatever's happening to me or the inflation. I believe both are a choice. Like hope is a choice. And for me, it was the hardest choice because I was, I was the guy who was cynical. When I graduated college, I was 23, 40 grand in consumer debt and I was angry at the world.

47:15I was like, I felt lied to because I was like, I followed this path. I got good grades. I got the degree. Where's my wonderful life? Instead, I'm out here trying to get cash back and get enough SkyMiles to go home for Christmas, wondering how I'm going to achieve my financial goals. And so that to me, I think that's the feeling a lot of people have is this pit of the stomach, lump in the throat, hopelessness, and cynicism becomes the easier choice. It's easier to complain and just go like, someone's got to fix my life. And blame people, systems or whatever. Yeah. So I think it starts with, you know, while yes, we got to do, we got to get on a budget.

47:51We got to make sacrifices. We got to get rid of this debt using the debt snowball, get the emergency fund. Those are the real tactical steps. But I think it starts with an emotional place where we go, all right, we cried it out. Now we wake up and we're like, we got to go to work. And so the question is the gap between financial stress and financial peace is littered with traps and myths and distractions and noise and whole life insurance bros trying to sell you on some tax-free wealth strategy. And so what you have to do if that's you is go like, I'm cutting out all the noise and inputs. I'm going to follow a proven plan, do one thing at a time with focus intensity and go all in.

48:34And if, listen, if you get out of debt and follow the Ramsey plan and you hate it, you can always go back into debt. The companies will always be ready to hand you more monopoly money to play with. But I've rarely seen that happen. When people get out of debt, the sacrifice they make to get out in 18 to 24 months, that's the average it takes to get out. They never go back. They go, I touched the hot stove, done with that life. I got goals. I'm not trying to pay lenders for the rest of my life. I'm trying to leave a legacy. I want to have generational impact. And so those are the people that inspire me are the ones that they start there, but it doesn't end there.

49:07And unfortunately, too many of us are willing to live in mediocrity for 30 years instead of sacrificing for three to have freedom for the next 27. But it's a very different lifestyle. So it takes transformation. And you know how difficult that is. You talk about that a lot on this show. Yeah. Delayed gratification is one of those key things. A lot of people are willing to sacrifice three years of delayed gratification and not having all the extra things that their friends are doing and not going out every weekend or not going on that trip that they wanted to go on for three years. You're not getting that house, you're not driving that car.

49:42Yeah, man. That's hard. If you can stay committed for a few years of sacrifice and find joy in the small and then big wins and find joy in doing things for free or just playing board games with friends or being creative with your time as opposed to feeling like you always need to spend to enjoy your time, I think you'll live a much better life. That's the heart of all this. It's discontentment and FOMO, right? It's fear of missing out. What I talk about in the book is JOMO. It's the joy of missing out. It's the joy of going like, dude, I don't care about all that. I'm running my own race. And the problem with running other people's races is that there is no finish line.

50:19Like when you're trying to keep up with someone else, well, they have a whole different life and they have different goals. And so why are you trying to keep up with these people that you don't really care about all that much? And so if you really have strong friends in your corner, they're going to be cheering you on and going like, dude, I totally get it. I'll come over tonight. I'll bring a pizza. We'll hang. We don't have to go out to the bar. You know what I mean? And so that takes a level of sacrifice, especially when you're young. Because when you're young, it's all about like, these are the best years of my life.

50:47I can't skip that vacation. But man, just two years out of the next 40, if you can sacrifice, it changes everything. It changes the trajectory of your life. So that's what I hope people are willing to do at the end of this. How does someone create that belief that they can have control over their money? I think it starts with dealing with their past. I mean, our friend, Dr. John Delaney has a book called Own Your Past, Change Your Future. And you have to own the shame and the guilt and the baggage and the mistakes and the hurt and the financial trauma and your parents divorced and it was money stress and money fights and you took on all this debt.

51:23And so who are you to ever build wealth and become debt free? You have to grapple with that and go like, that's not who I am. Those are things that happened. And yes, they may have happened to me, but that's not going to control my destiny. And so it starts with that, realizing like, this is my past. That's fine. That's not where I'm headed. And so we always say the windshield is bigger than the rear view mirror for a reason. So if you can start looking ahead going, regardless and in spite of all of that, I am going to change my family tree. That's what we call it. Build generational wealth, break the cycles and chains that have come before me.

51:55Those people are the ones that inspire me every day when they call the show and they didn't come from money. They didn't come from trust funds. They came from broken homes and little incomes and they overcame. Those are the heroes. Yeah. I think I saw someone earlier this week, a woman come on the show, say she got like 300 ,000 in debt in like 18 months or something on your show. Maybe it was$300 ,000, maybe it was$170 ,000, I think it was, that she got out of debt in 18 months. And the amount of peace that she had in her facial expression and her body language around being debt-free from these, I guess, bad debts really looked empowering on what she was capable of doing now without that debt weighing her down.

52:41And I'm curious, before we get into the fifth habit, how does someone develop that belief that they can pay down their debts if it seems so daunting and so overwhelming? Realizing that you're not alone, I think, is a really important step. Too many people feel like, well, my situation is different, and I'm unique, and I'm special, and they don't get it. But then I meet people every day, and I get in a Financial Peace University class, and there's all these other people who made money mistakes. And I go, oh, I'm not alone. I'm not the only idiot out there. I'm not the only average George out there.

53:16That to me is encouraging because it tells me that this path is something that other people have done before me, that will come after me, and that I can do this too. And so I think it's important to get other people around you. And that might mean cutting out some toxic friends who are not trying to be on that journey. Finding people who aren't trying to live on less than they make. That's an important piece. And the other piece is feeling progress. And that's why I think those baby steps are so important. When you start with just, hey,$1 ,000, can you get$1 ,000? Most of us would say, yeah, I can sell some stuff.

53:47I can get the second job. I can not eat out this month. Now it's like, all right, let's attack that consumer debt. Debt snowball. Smallest to largest. Let's just attack the small debt. Can we just do that? One thing at a time. We're not saving. We're not investing. We're just going to do one thing at a time. And that to me is what builds that hope and builds that progress and momentum and keeps you motivated on the journey. You have to have a little win early on or else you give up. Yeah, that's good. And what about the fifth habit? Ooh, the fifth habit is so boring and unsexy that it will upset you, but it is getting on the budget.

54:22It's making a plan. And what I found was that budgets are not for broke people. Budgets are not for wealthy people. Budgets are for intentional people. That was a game changer for me because I always thought like we have to be a super nerd and love Excel. or you have to be like really broke because you think budget, you think this person's real frugal and stingy and cheap and they can't spend anything. You say, I'm on a budget. That means I can't go out with the friends. But to me, it's just putting a plan on paper and looking at reality going, my income is 5 ,000. I need to spend, I'm going to make a plan for every single dollar because otherwise what happens?

54:54Dollars float away. You go, where do, where? Oh my gosh, we spent 600 bucks eating out this month and door dashing a burrito. All of that unintentional spending an impulse leads to you not hitting financial goals. Yeah. So it's conscious spending habits. It's being aware of where you're spending your money. There was a quote in here. Let me see this quote real quick. I saw this based on budgeting. Yeah. I had a whole chapter called Budgeting is Freedom. That's the first one in the Breaking Free section to help people. And the quote on that is from John Maxwell. He said, a budget is telling your money where to go instead of wondering where it went.

55:32And I think a lot of people aren't conscious about their spending habits and they're not intentional about where they want their money to go. They buy things based on impulse and based on pleasure and based on desire. And then they realize like, oh, I don't have as much money as I thought I had because they're not intentional about it. How often should we be looking at all of our accounts? Should this be a daily thing? Should it be monthly? is it too much to look at it where it's an obsession and you're over obsessing versus like a natural flow? What do you think? Yeah, that's a great question.

56:06Well, we tell people to make a budget every month. And so actually creating the budget on paper before the next month begins is key. So that will happen one time. And if you've got a spouse, you need to do that together with a quick budget meeting. This is not a four hour, you know, Lord of the Rings saga here. This is going, hey, what's going on this month? Hey, we got that birthday party. We got to get that gift for this thing. Remember, we have that vacation coming up. Let's start saving. And so that's all it is. But as far as tracking your transactions, because that's a really important part of the budget people forget to do.

56:34It looks great on paper, and then we just spend the rest of the month and hope. Fingers crossed we have money in the account at the end of the month and don't overdraft. That's most people. But tracking your transactions is a key, and you want to do that once every day or other day. And again, if you do it once every other day, it's like cleaning your room. You don't ever have to clean your room if you just tidy up real quick. And so with every dollar, our budgeting app, this is as easy as dragging the transaction. Like Amazon, drag it up to shopping. We're done. And so when you do that, you can actually see, do we have any money left for XYZ?

57:08Or, hey, we're over budget. We got to figure something out. We got to sacrifice. We got to cut this category here. What most people do is just overspend in four different categories. And they go, we're$1 ,000 over and we put it on the credit card. We'll figure it out next month. And that's why it's important to not only do a budget, but to use your own money. And I only have one debit card, and I use cash occasionally. That's it. My life is very simple in that way. And I have my business, my Ramsey business debit card as well. What do you say to people that say, you know, well, I love having a credit card because it allows me to get points for flights or, you know, whatever it might be for other perks.

57:46And if I'm tracking it just like it would a debit card, then I'm missing out on all these other perks. Well, I found the people who actually could stand to benefit and actually have any meaningful rewards make enough money and spend enough that they don't need the rewards. So it's kind of hilarious at that point to be like, if you make$150 ,000, the$1 ,000 in rewards is not changing your life whatsoever. And the mental calories you're spending to play the game and maximize is not worth your time. And so I break down – in Chapter 3 on credit cards, I break down eight different character archetypes that I found with credit cards.

58:19And so there was the rewards redeemer. There's the world traveler. The person's like, I got to have my airline miles. And I break down, you got to spend$50 ,000 in order to get your$250 flight. But you don't even know that because what do they give you? Points and miles. What is 100 ,000 miles? We don't know anymore. The credit card companies want to confuse us. And I found this out from an ex-Capital One employee. She told me verbatim that these credit card companies run 10 ,000 experiments a year on consumers and A, B test them to go, oh, if we switch it from cash back to points, it triggers something different in their brain.

58:55It's like Chuck E. Cheese. You're like, I don't know what 100 ,000 points is, but it feels like a lot. Let's sign up for the bonus. That's like two candy bars. Yeah. Exactly. So most people, they're stepping over a dollar to hopefully pick up a quarter. And the average credit card interest right now is 22 % APR. Wow. But we're doing all this in hopes of getting 2 % cash back. You're like, is it worth spending a hundred bucks to get two bucks? What they tell me is, well, I'm not spending any differently than if it was my own money. I'm like, you want to bet? Here's$1 ,000 cash of your own money.

59:22Go hand over$1 ,000 and see the emotional pain it causes. And so adding friction back into our life will actually help us spend less. And that's what happens when you use cash especially, but even a debit card. Your brain knows. This is coming right out of my account. That's Lewis's money right now. And so in the book, the thesis of that chapter is when it hurts less, it costs more. When we remove the friction, you're going to spend more. And I quote MIT studies using fMRI technology on the brain. And they're seeing when people swipe that credit card, it releases the brakes on spending and hits the accelerator.

59:56And so it's like both and. And every study shows you spend more when you swipe that card. And so I try to hit every single objection here because we've heard so much in the Ramsey show. What if I paid the perfect spenders, the first one in there? I never pay a dime in interest. What's wrong with using my credit card? You know, all of those excuses. Pay it off every month, all that different things. Yeah. But even then, think about it. You could have zero bucks in the bank at the end of that month. You're not building wealth just because you have a zero credit card balance. I want people to build wealth.

1:00:25Sure. Not just play the game perfectly of Capital One. In these key habits that George talked about, I'd love for you to share your biggest takeaway from the habit that resonated with you the most or one that you tried that's worked for you. Share that below in the comments. But for me, I really like the idea of delayed gratification. We live in a instant gratification world where it just seems like everyone wants to live up to the richest person on Instagram and look like they live that lifestyle or they feel like they're not enough if they don't have that. But I really love the idea of feeling and being more with less.

1:00:58Literally this morning, I just got rid of like half my wardrobe, my closet. It's not about having more. It's about having the things that make you feel free, that make you feel light, that make you feel full and not just constantly filling with more things just to have more things. I'm a big fan of being financially free and creating freedom within yourself first before you have money. You hear from so many different experts that I've had on on this show that money won't make you happy by itself. You have to do the work within you and follow the different habits to also make you happy as well.

1:01:33So yes, it will help solve money problems, but it doesn't mean it's going to solve emotional problems that you have with yourself or people in your life. So I love this idea of kind of delayed gratification and just focusing on the journey, focusing on the process and celebrating those moments as they come small or big as you build your wealth and create more money. So very excited about that. Again, leave your big takeaway below on this one. Now, moving into this final clip, this was one of the most popular YouTube videos of the year. It's full of insights and emotion from a very popular person online and in the business world named Patrick Bet David.

1:02:10And he is a force in the business world creating incredible content. You probably follow him or watch him or you've seen his clips online. And in this interview, he gets emotional. I don't think he's ever gotten emotional in another video and another clip and another interview. And he talks about how he's done thousands of these interviews and he never gets emotional. but he explains what our thoughts about money should be framed as it's so valuable. He talks about how this should be framed and why that's so valuable. And there's a moment that resonated with me from this interview where Patrick mentions that money wants to be respected, not loved.

1:02:48And when you think about that, ask yourself, am I respecting money or am I loving money? And this is such a powerful mindset to have. And when you think of money, do you fear it? or are you obsessed with it? Being able to respect money is the key to attracting more abundance, but most of us love it or desire it or we fear it and we're afraid of it. So I'm excited to hear your thoughts on it after this. So let's dive in. What if you had that fire again, five, 10 years away where it was, you felt like you're supposed to be doing something else, but you thought, oh, this is gonna ruin everything.

1:03:22Like literally my business will end, right? Everything I've built will be over if I choose to do what I feel God is telling me to do. After years of resisting and pushing in and deleting and cutting, the next thing, whatever that is. How would you feel if you lost it all, but you had the favor of one? I don't care. I'm good. I don't care. I don't care. Oh man, what a question you're asking.

1:04:04yeah

1:04:14yeah all the money all the business all the oh wait let me tell you man the yankees the everything you drew it you know um when my wife and i what the hell is this all about Frickin' A, I do a million interviews and this never happens. Um, no. He's changed my life. Ah.

1:04:38You guys grab a tissue if you got a tissue box out there?

1:04:48Not mad. Ah. This is so annoying. But you know, I mean, it's not annoying. It's, it's, it's how you feel. And I think it's a beautiful thing for people to know that when you care about so deeply, yes, you are a killer in business and yes, you are a media, you know, you're building a media empire and yes, you're talented, but for people to know how much you care about God and your relationship to God and how much you love. You know, the gifts he's given me, my wife and I, we have three kids. At the time. And she comes home and she says she wants a fourth. I said, really? Yeah. Okay. You want a fourth?

1:05:31I thought you said you're done. When she was pregnant with Senna, we're having dinner at Fleming's in Preston Hollow, Highland Park. And we're out on her birthday, February 14th, Valentine's Day. She says, babe, I want one gift from you. I said, what's that? I don't want you to pressure me to have any more kids. I said, babe, I don't want to talk about it right now. She says, no, we got to talk about it. says, I just want that gift from you. I don't want any more. This is too much for me. You said this. She's saying it to me. Yeah. And I said, huh? Interesting.

1:06:06So I have a hard time receiving that because we talked about five kids before we got married, 101 questions to us before we get engaged. So she had already made an agreement, commitment. So this is a problem. So watch what happens because you're not in charge. God is in charge. So then we have Senna, first daughter, first kid I ever cried. My two boys were born. I was very happy, but Senna cried. First time Senna, I helped Senna was freaking life-changing. It was different. So then she tells me this in the house in Plano. She says, I want a fourth. So you want a fourth baby? I do. You want a fourth baby?

1:06:45I do. Huh? You sure? Yeah. Positive. Yeah. And she's crying. I mean, dude, I'm, you want to go right now? Like, what do you want to do? I want to afford it. I want to fit. So then she's pregnant. She says, babe, I'm pregnant. No way. Yes. We go to the doctor. Pregnant. Yeah. Awesome. Then we go to kind of see where it's like week eight or nine, whatever. So I got news for you. What? You're having twins? No. Yeah. I'm laughing so hard. She's crying because we said five and we're going to have five. So ecstatic. We come back testing every week, all this stuff. And at week 10, um, we go and the doctor says we have a problem.

1:07:37One of the kids is, uh, uh, is, uh, what do you call it? Not, um, could potentially be, um, not fully developed. What's the word for it? Deformation. It's not going to be, it's going to be a kid you're going to be having problems with for the rest of your life. And we're like, oh my God, what do you want us to do? And so they come in and they're having a meeting and they're telling you all this stuff, you know, could be this, it could be that, it could be this. Like, okay, interesting. Then we go home and it still hasn't hit us whether this is going to happen or not. and then we sit down and we start watching videos raising a child that is you know disabilities and all this stuff and how it affects kids and every night for four weeks we're dealing with this what do we do what do we not do do we go through this do we go through that and she's like what two three months pregnant at this time yeah she's two three months pregnant pregnant 11 12 weeks pregnant at this time.

1:08:41And, uh, they said, you know, you can have a problem with this and you have to accept, do you want to do this? And doctors recommending, Hey, my recommendation is, you know, if you guys don't risk it, you know, the average person would abort because it's going to affect your family. This is going to affect this. It's going to be, you're 42 years old. You're no longer 35 years old or 32 years old. So then we go in and we finally accept the fact that, you know, Scott's doing, we're good. Let's roll. We go in two weeks later, one of them doesn't make it. Now we don't know which one didn't make it.

1:09:15So they're saying there's most likely the one that didn't make it isn't the healthy one, but you don't know until the baby's born. Really? Yeah. So we're like, well, you know, and they're giving these percentages and all this stuff. We suggest you do this and we're researching. No, you shouldn't do that because it can hurt the kid that's left. and that kid can get hurt if you go and try to do this procedure with a needle, all this stuff that you got. I don't like to do it. Just, in some ways, eventually we're just praying. And Brooklyn is born. Brooklyn Ivy bit David. Brooklyn is the most animated kid we have in our family.

1:09:45And her twin, the brother, didn't make it. But Brooklyn is the most animated kid in the family. And she changed everything. I can't imagine Louis living life, never meeting Brooklyn. Wow. I can't imagine that. Like, you know, to me, when people say, well, we just want to have one. I said, dude, you don't even know you got two more. You can't wait to meet. Life's going to change you. Go for the three and four. If you're able to do it, if your doctor says you're healthy, go for it. Why am I giving you that story? Because, you know, when we moved to Boca, Florida, the first month I was going through a lot.

1:10:20We're moving people. I'm by myself. Did I make the right decision? Should I have stayed? You're leaving the company. You haven't even sold yet. And all you're doing it for is because of this. Did you make the right move? your wife thinking they're living in here in this house you're renting and your 100 employees at php are in addison texas you're in broke so every night at 11 o 'clock mario and i would walk he can tell you stories himself he'll give you a complete different perspective and i would listen to amazing grace by this lady that sings it and the it's a picture the thumbnail of the video and i would listen to amazing grace got like 70 million views and i would just listen to it on repeat It's a photo on YouTube.

1:10:56It's a photo, but it's a song. It's a song, but it's with a photo, yes. But thumbnail is just a photo, right? And he starts with the sound of rain, and then she sings. It's the best voice for Amazing Grace. There's a lot of great ones. Nothing comes close to this lady here. I'll give you her name afterwards. Matter of fact, I want to give it, because if the audience wants to listen to it, I don't want to miss out on this great opportunity. So I listen to this thing every day for one hour while walking, and Louis, I'm in tears. Amazing Grace, it's called Best Version By Far, The Hour I First Believed is what it says on the cover.

1:11:29It's five minutes and 14 seconds. It takes about 45 seconds until she starts singing and the rain sound comes, but worth listening to it. So I'm crying, and I probably talked to God the most during that month. And I said, God, I think I made the right decision, but, you know, I need your help right now. I need you to be here with me. the amount of times this man's done what he's done for me. I only tell life to him. Are you kidding me? Like you can take me today. That's my weak spot. He's, uh, he's done a lot for me. My life's been a great life. Iran was tough. You know, all these other things was different, but, um, life's been a great life.

1:12:08Wow. Yeah. I wanted to ask you kind of, I'm loving this part of the conversation, by the way, but I feel like people are going to want to learn about money and the mindset of money in a big way, because I feel like you've been pretty fearless in how you've approached money. And I've heard your story, you know, many different times about, you know, the bodybuilding days, being broke and getting on a sales job and all these different things. But what is it you think that blocks people from making money the most? Is it mental? Is it an emotional thing that blocks them? what holds people back from earning more or making more?

1:12:45Well, I mean, one of them is whatever you hate or you don't respect, you're not going to get. So if you don't respect rich people, you're not going to be rich. If you don't respect people who make a lot of money, you always talk trash about them behind their backs. You're not going to be that person. You're just not. If you admire somebody that's a great executive and an earner and recreating themselves, then guess what? you'll eventually make that money. So, you know, uh, money and success is not attracted to people that talk down to them just like anything else. They're not attracted to you.

1:13:21They, they want to be, uh, respected. Money wants to be respected. Uh, not love, but money wants to be respected. It wants you to say, you know what? I respect what we can do with money and how much power you can bring to my family. I respect it. What do I need to do to get more of it? Well, guess what? right now your market value is$68 ,000 per year. You want to improve it? I do. Here's what you got to do. Boom, boom, boom, boom, boom. Okay, great. And the way of making money for the longest time, you know, everybody wants to say entrepreneurship, entrepreneurship, entrepreneurship. There's many other ways of making it.

1:13:52You can, that's one way to go. You can be a creator. You know, Mr. Beast has proven the fact that you can be a billionaire by being a YouTuber. You guys got three, 400 million subscribers. Probably by the time this video comes out, he's at 500 million subscribers. The way he's growing, you can make a lot of money being a YouTuber, talent, creator, behind the scenes, you know, growing a company to the next level, sales, you know, communication, executive leadership, but no matter what you do, I don't care what you do, whatever business you're in, I'm interested in learning skillsets that are evergreen to 100 % of industries.

1:14:27What is that? Let's talk about that. So one is leadership. Okay. In every environment, like we had a, we have a team of 30 people in our production team at the office. Right. And it was a lot of chaos two weeks ago, three weeks ago. And I held a meeting in a meeting I held, I'm watching to see who's showing signs of leadership on what's going to happen. This is an opportunity for them to show who's the leader. And then the person you weren't expecting stood up and the person you were expecting to lead. It's kind of like quiet not saying anything Well, maybe this guy's not a leader He's a technical expert, but he's not a leader This person is not technically as much of an expert as this person But this guy knows how to bring everybody together and get, you know, all the productions to be done On time, delivered, high quality, thumbnails, everything That guy's a better leader, even though technically he's not as good as this The market pays for great leaders So whether I'm a assistant, whether I'm an executive assistant, whether I'm a salesperson, whether I'm a coder, an editor, whether I'm a, you know, in the military, whether I'm a cop, firefighter, politician, an athlete, it does not matter.

1:15:45Steve Kerr wasn't technically the best player, but he's one of the best coaches in the league today, right? So why is he where he's at? Because of leadership. So leadership is what? Getting people to do things they wouldn't do on their own and setting a great example. Great. So that means you have to be able to do what? You have to learn how to build relationships with people to win them over. You have to be able to give tough news, bad news, direct news in a gentle way where it's received. You have to be able to bring people together. You have to be able to challenge people, poke them, you know, challenge them, have the tough conversations with them, manage expectations with them, challenge them to recreate themselves when they hit a plateau.

1:16:27We had a talent dinner this week, two nights ago at the house. I brought everybody over and I brought my chiropractor over. Everybody got adjustments at the end until God knows what time, but we're sitting there with the talent dinner. And I said, guys, there's one word I want you to be thinking about going into 2024. I want everybody here to keep this one word as their MO is to recreate yourself going into 2024. And I gave him goals, what I want by attainment to happen, what I want by attainment comedy to do, what I want this to do and that to do and this to do, all this other stuff that we got.

1:16:57But what's the most annoying thing about recreating yourself? The most annoying thing about recreating yourself is you have to accept the fact that the current you is not good enough for the next level. nobody likes that because whenever you get good at the level you're at you kind of have this warm fuzzy feeling you're getting the accolades you're getting the respect you're getting the fame you're like look at me i'm so special but to go to the next level oh my god nobody cares about my success i am so small here but that's what you're not good enough for the next level so what do i need to do to recreate myself to get to that next level do i need to read more do i need to study more do i need to watch myself more do i need to sit down with other people that know me well and ask them to give me, you know, very sincere direction.

1:17:38Do I need to hire somebody to, you know, give me feedback? What do I need to be doing? Do I need to - What is that for you? What do you need to reinvent next year for yourself? For me? Yeah. Oh, it's, it's just hiring tents. What do I need to do to hire tents? I, I read this book by Steven Schwartzman. Uh, I think it's called whatever it takes or so it's a blue book, blue, uh, blue book billionaire, 20, 30 billion dollar guy. If this is the Blackstone guy, phenomenal, phenomenal. They used to be partners with Larry Fink and they had a fallen out and that's how Blackrock and Blackstone got started.

1:18:10One of them wanted to give equity to all their employees. The other one kind of didn't want to do, they wanted different structures. Both of them are very successful. But Schwartzman talks about what happened to their company when they started hiring tens. And there's a difference between you think a person is a 10 and then a person is a 10. That person could be an eight and a half, but in your world, you've never hired an eight and a half. I feel like a 10. So to you, that's a 10, but that's an eight and a half in a black stone. That's an eight and a half in maybe, you know, uh, an apple or something like that.

1:18:40But in your company, they're in, they're 10 today. So I, I know the power of getting people that are smarter and sharper to bring them in here. So right now we're hiring a lot of people. That means we have to pay bigger salaries. That means we have to be creative on our comp. That means we have to have a better offering. We have to bring better brains. And right now I just see a big opportunity with David consulting. We have the first three phases are scored away. The last two phases are going to come here the next 24 to 36 months. Very excited about that. And, uh, so, so to me is we're getting the most random people right now applying at value attainment, people that are super qualified from executives at Disney that are, I won't give the position because then you'll Google who it is and it's that person, you know, executives at Apple who are very happy with what happened, but they want to be part of a company that's going to go from zero to, you know, the next level.

1:19:36And they want to bring that value to it and they see it and they kind of like some of the philosophies that we stand for. But now it's about, do we want to spend the money to get these guys? How do we got to create, how do we need to create the environment to have the upside for them to come here? Do we have the climate? Our benefits plan right now, solid, very good benefits package that we're offering 401k health insurance, but everything's about creating the right climate to attract and retain them with us long-term to take the companies to the next level. So that's probably my biggest obsession.

1:20:07Right climate, meaning the right climate and culture, kind of that type of environment. Climate, yes. Culture benefits package. One of the reasons why I moved away from Dallas and I went to Fort Lauderdale instead of even going to Tampa, because at first I was looking at Tampa. Then I was going to go to Manalapan and Palm Beach, and I was going to go to Miami. And then I said, we're going to make Fort Lauderdale the Burbank of East Coast is what we're going to do. Wow. We're going to make Fort Lauderdale the Burbank of East Coast. So I chose that because it's easy to recruit people to Florida.

1:20:39It's not that easy to recruit creatives to Dallas. Well, you can recruit creatives to L.A. Why are people still in L.A.? Give me a better weather than a place like this and a climate and water. water, all this stuff. But Florida, if Texas and California had a baby, it's Florida. Florida gives you the best of both worlds. So that part was intentional to be able to recruit talent to move there. Again, I'm a big fan of Patrick, but David, let me know your biggest takeaway below in the comments around money, what he talked about. For me, the concept of being a leader in your life and leading your vision.

1:21:14Money wants to be respected, right? And when you are clear on your vision in your life. It doesn't mean you have to have some massive big goals and you have to like conquer the world. But if you're just clear, then you are respecting yourself and you're taking the actions towards that vision. When you're unclear and you're a wanderer, money doesn't want to come to a wanderer. It comes and goes pretty quickly. But when you're clear and you have a direction and you're moving towards that direction, you make better decisions with your money. And therefore, you usually are able to attract and create more of it because people can see you as a clear leader in your life.

1:21:48It doesn't mean you have to be a leader of some big company, but a person who leads themselves clearly is a respected individual if they continue to live in accordance to that vision and live up to it. Again, I'd love to hear your biggest takeaway from these different four experts on money, on attracting abundance, on the psychology of money, how to make money. And we have all the links to the full episodes below in the description as well. But leave a comment on your biggest takeaway. What spoke to you? What resonated with you the most about money? And what's your biggest challenge with money right now?

1:22:23I'd love to hear your challenges as well. Let me know again, if there's one person in your life you can think of, a friend, a family member, someone that you're close to who's struggling with money, send them this link to this video or episode and ask them to give you feedback on their biggest takeaway as well. Have a conversation with someone so you can build your money conversations together. and start creating and attracting more together. I hope you enjoyed this episode, this format about psychology of making and manifesting more money and creating abundance in your life. Make sure to subscribe.

1:22:57Again, share with a friend, and I'll see you soon. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review.

1:23:32I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.