

104 episodes
by ADWEEK & Suzy · English
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. Hosted on Acast. See acast.com/privacy for more information.

Ally Financial’s approach to digital banking and brand building for Gen Z and other digitally native customers, including product/marketing strategy, financial education, AI/LLM visibility, and…
26 May 2026 · 33m · 18 chapters
How Oura Ring became an icon in wearable health by simplifying health data, using discreet design, and leveraging AI-driven insights plus partnerships (e.g., Dexcom CGMs, Quest health panels) to tell…
19 May 2026 · 30m · 17 chapters
Adobe’s CMO Rachel Thornton discusses how brands can stay creative in the AI era by using AI for personalization at scale, improving data stacks, and enabling faster experimentation with brand-safe…
12 May 2026 · 27m · 10 chapters
Samsung’s “AI for all” vision—becoming a “companion for AI living” by connecting devices across entertainment, home management, and wellness.
5 May 2026 · 38m · 18 chapters
How Mastercard should market in an AI decision-making world—moving beyond “survivorship bias” (automating what already works) toward hyper-relevance using aggregated, anonymized transaction signals;…
28 Apr 2026 · 34m · 21 chapters
The “Possible” marketing conference—how it was conceived during COVID, why it’s held in Miami Beach in April, and how it’s built as a “platform” (not just an event) to drive business outcomes through…
21 Apr 2026 · 28m · 12 chapters
David Grutman discusses how he built a hospitality “cultural empire” in Miami through authentic branding, meticulous event execution, relationship-driven networking, and expanding into consumer…
14 Apr 2026 · 29m · 17 chapters
Zeta Global’s CEO David Steinberg explains how Zeta built an AI-first data ecosystem for martech, culminating in Athena, a voice-enabled conversational co-pilot that helps enterprises plan and…
7 Apr 2026 · 36m · 15 chapters
How Patrón stays “super premium” through craft, transparency, and culture-building in a digital/tech-driven world, plus how marketing should shift from reach to value.
31 Mar 2026 · 26m · 14 chapters
Axe’s reinvention for 2026—redefining the body spray category, shifting from linear TV to social-first creator-led storytelling, and aligning product innovation with a cultural campaign about…
24 Mar 2026 · 28m · 13 chapters
How U.S. Bank’s CMO Michael Lacarraza uses AI to speed marketing execution and drive revenue via synthetic audiences, AI-enabled customer support, and personalization; plus how U.S.
17 Mar 2026 · 28m · 14 chapters
Intuit Credit Karma’s AI/data-driven approach to helping consumers make smarter financial decisions, plus how marketing will drive growth (especially Gen Z) using micro-influencers and personalized…
10 Mar 2026 · 24m · 12 chapters
Sam’s Club’s “human-led, tech-powered” membership experience strategy in the AI era, discussed live at CES.
3 Mar 2026 · 29m · 13 chapters
Kelly Mahoney, CMO of Ulta Beauty, explains how Ulta uses AI and first-party loyalty data to deliver hyper-personalized, context-aware beauty recommendations across omni-channel journeys, plus how…
24 Feb 2026 · 27m · 12 chapters
Lenovo’s CES/Sphere announcements and strategy for “AI PCs,” edge computing, on-prem privacy, and trust; plus FIFA World Cup activations using Lenovo AI for broadcast/analytics.
17 Feb 2026 · 29m · 13 chapters
Volkswagen’s “Drivers Wanted” relaunch and how the brand balances AI/automation and personalization with a human, driver-first experience; includes plans for a Super Bowl 360 campaign and…
10 Feb 2026 · 28m · 15 chapters
CES 2026 as a business and culture catalyst—how the Consumer Technology Association (CTA) fuses policy, standards, research, and marketing to drive a global tech moment, with emphasis on AI moving…
27 Jan 2026 · 24m · 14 chapters
Lowe’s brand transformation into a culture-driven, AI-powered lifestyle brand—moving beyond “sticks and bricks” into marketplace decor, home visualization, loyalty, creator marketing, and retail…
27 Jan 2026 · 32m · 14 chapters
How the LEGO Group is Revolutionizing the Iconic Toy with Screen-Free Interactive Play
20 Jan 2026 · 26m · 13 chapters
In this episode, Matt Britton, the host and CEO of Suzy, talks to Selina Sykes, VP and Global Head of Digital Marketing and Social-First at Unilever.
13 Jan 2026 · 29m · 11 chapters
EVP of Global Advertising at American Express
6 Jan 2026 · 26m · 16 chapters
Matt Britton, Founder and CEO of Suzy
31 Dec 2025 · 55m · 26 chapters
How Mondelēz keeps Oreo and Chips Ahoy relevant by staying ahead of the curve
23 Dec 2025 · 25m
Matt Britton, Founder and CEO of Suzy
16 Dec 2025 · 25m