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- The Speed of Culture Podcast
104 episodes
The Speed of Culture Podcast
by ADWEEK & Suzy · English
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes
All episodes
Beyond Points and Perks: How Sephora Makes 46 Million Members Feel Known
How Sephora’s Beauty Insider loyalty program keeps 46M members feeling “known,” linking in-store experiences, data, and AI/agentic shopping to personalized rewards and discovery.
12 Nov 2026 · 24m · 13 chaptersRespect Over Authenticity: Whalar Group Rewrites the Brand-Creator Partnership
Neil Waller, co-founder/CEO of Whaler Group, explains how creator-brand partnerships should be built on respect (not “authenticity” alone), how Whaler evolved from selling D2C products with creators…
3 Nov 2026 · 27m · 13 chaptersConsumers Hold the Mic: Fanta Gives Them Something to Talk About
Marketers should stop chasing vanity metrics and “TV-era” brand building; consumers now “hold the mic,” so brands must drive attention through the full product/retail/live/paid bundle.
27 Oct 2026 · 27m · 11 chaptersPast the Skip Button: Gerry Rich on Marketing That Holds Attention
Jerry Rich (film marketing consultant, author) explains why breaking through is harder now due to fragmented media and “skip button” behavior, and how movie marketing should adapt.
20 Oct 2026 · 30m · 10 chapters
Pivot or Perish: Kargo's Bet on AI Media Buying
Cargo’s founder Harry Kargman discusses “Pivot or Perish,” Cargo’s evolution in ad tech, and the launch of Carlo, described as the first AI media buying platform.
13 Oct 2026 · 37m · 13 chapters
Lifestyle First: How the Next Generation Is Rewriting Luxury Real Estate
The episode discusses how next-generation buyers are reshaping luxury real estate, and how Sotheby’s International Realty stays culturally relevant through a “lifestyle first” approach, advisor-led…
7 Oct 2026 · 27m · 14 chapters
From Heritage to Happy Hour: How Campari Keeps Iconic Brands Moving With Culture
Campari’s marketing strategy for keeping heritage brands relevant by “speed of culture”: expanding the spritz category, meeting lower-alcohol trends with non-alc options, and activating through…
29 Sep 2026 · 22m · 9 chapters
The Mediterranean Way, at Scale: CAVA's Growth Story
CAVA’s “Mediterranean way” growth at scale—how the brand preserves hospitality while expanding nationally, and how it markets through in-person events, social/digital authenticity, loyalty, and…
22 Sep 2026 · 27m · 13 chapters
Offline by Design: How Pinterest Turned Disconnection Into Earned Media
Pinterest’s “offline by design” approach—turning inspiration into action through intent-driven, visual discovery; using phone-free real-world activations (e.g., Coachella, Pinterest Manifestival) to…
15 Sep 2026 · 29m · 19 chapters
Kitchen Table Finances: Intuit on AI and Everyday Money Management
Intuit’s Mark Notriani discusses “kitchen table finances” and how AI can act like an always-on financial operating system—improving credit building, debt management, paycheck decisions, and…
8 Sep 2026 · 27m · 11 chapters
Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty
CarMax’s “long game” for turning brand identity and consumer trust into loyalty, using digital transparency (including LLM-assisted shopping) and sports marketing—especially women’s basketball—to…
1 Sep 2026 · 29m · 15 chapters
Fans Have More Friends: Heineken's formula for real-life connection
Heineken’s brand-building approach to staying authentic while evolving with changing consumer culture—especially real-life socializing, fandom, collectibles/nostalgia, and the growing non-alcoholic…
25 Aug 2026 · 28m · 16 chapters
Mind the Gap: Seth Matlins on marketing's horizontal blind spot
Marketing’s “horizontal blind spot”—CMOs and marketing leaders must think across functions and organizations, not in vertical silos, to create value (and avoid “change for change’s sake”) amid…
18 Aug 2026 · 33m · 14 chapters
Beyond the Follow: Influential on creator marketing as real media spend
Influential founder Ryan Dieter explains how creator/influencer marketing became “real media spend” through measurement, brand safety, and offline attribution; he also discusses platform differences…
11 Aug 2026 · 26m · 15 chapters
Heads-Up and Hands-Free: Snap's play beyond the smartphone
Snap’s shift from feed-based social to private messaging and how AI will change marketing; Snap’s business state and its new ad format, “AI Sponsored Snaps,” plus the future of wearables/glasses.
4 Aug 2026 · 32m · 16 chapters
Beyond the Console: Xbox Maps the Gaming Ad Ecosystem
Xbox Media Solutions explains how brands should navigate the gaming advertising ecosystem, emphasizing player-first, opt-in formats, and a rubric for ads in/adjacent/outside games.
28 Jul 2026 · 20m · 15 chapters
Things Reading the Room: How TransUnion turns disconnected data into real signals
TransUnion’s approach to turning disconnected consumer data into actionable marketing signals—via identity resolution, audience modeling, and marketing performance measurement—so brands can do…
21 Jul 2026 · 26m · 12 chapters
Fully Loaded: The brand strategy behind Crocs' cultural takeover
Terrence Riley, Crocs Chief Brand Officer, explains how Crocs built a “cultural takeover” via uniquely original product, fan-driven personalization (26-hole gibbets), democratic internal…
14 Jul 2026 · 32m · 14 chapters
Bright Side: Supergoop!'s Playbook for Turning Sun Care Into a Cultural Movement
Lauren Weinberg, CMO of Supergoop, discusses turning sun care into a cultural movement, expanding distribution (Target, TikTok Shop), and using an “experimentation mindset” from tech to guide…
7 Jul 2026 · 36m · 22 chapters
Beyond the Stage: How the BET Awards Became a Blueprint for Cultural Brand Building
How BET Awards and BET’s broader brand strategy became a blueprint for cultural brand building, and what brands should do to measure and invest in multicultural growth.
30 Jun 2026 · 26m · 15 chapters
Culture as a Dinner Party: How Brands Earn Their Seat at the Table
How brands earn “a seat at the table” in culture by understanding themselves and their audiences, then responding quickly and authentically to trends (not just chasing them).
23 Jun 2026 · 42m · 24 chapters
Kick Off: How Telemundo Is Setting the Stage for the Biggest World Cup in History
Telemundo/NBCUniversal’s strategy for the 2026 FIFA World Cup in North America—how they’ll use Spanish-language talent, 24/7 content, streaming/FAST, social, and tech to keep audiences engaged beyond…
16 Jun 2026 · 28m · 17 chapters
Audio First: How tonies is Winning the Battle for Kids' Attention
The episode argues that marketers waste “bull spend” when they optimize for impressions instead of revenue, then pivots to how tonies wins kids’ attention with screen-free audio that gives children…
11 Jun 2026 · 28m · 15 chapters
From the Pantry to the Game Day: How Kraft Heinz Keeps Iconic Brands at the Center of Culture
Kraft Heinz’s CMO Todd Kaplan explains how the company keeps iconic pantry brands culturally relevant and drives growth across a full funnel (retail, e-commerce, and advertising) amid health trends,…
2 Jun 2026 · 32m · 17 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy