Bitcoin Is Still Winning | Cory Klippsten

20 Jan 2026 · 1 h · 23 chapters

Ask about this episode

Ask anything about it. ChatGPT or Claude reads this page and answers with the times it was said.

Connect VO and ask about every podcast you hear, including the moments you saved. Add to ChatGPT · Add to Claude

In short

Bitcoin’s 2025 performance and why adoption is rising despite weak price action; the role of tariffs, offshore crypto exchanges, and stablecoins; skepticism toward “shitcoin” markets and crypto treasury companies; how ETFs change the path to self-custody; risks from broader TradFi.

Guest background

Cory Klippsten is a Bitcoin-focused entrepreneur and media/education figure associated with Swan Bitcoin, which serves high-net-worth business owners and runs a large content operation.

Key claims

2025 Bitcoin price was dragged mainly by U.S. tariff uncertainty; “cycles are probably dead” and any cycle was front-run into 2024. Stablecoins and offshore exchanges are portrayed as surveillance/anti-crime and money-laundering infrastructure, respectively. Stablecoin legislation is claimed to be irrelevant to Bitcoin and mainly extends dollar hegemony. ETFs are said to be the dominant “top of funnel” for new buyers, but they add friction to reaching self-custody.

Notable examples

Oct 10 offshore exchange blowups and rapid competitor “gap filling”; the $1.5B Bybit hack; Celsius/Voyager/BlockFi collapse and SBF’s alleged motives; MicroStrategy/Strive as the main leveraged Bitcoin equity models; Zcash “pumps” as attention-driven.

Written by AI. May contain mistakes. Listen to the episode to check what was said.

Chapters

Tap a time to open that second in VO

The Function of Money Laundering in Crypto

0:00 to 0:38

Learn about how crypto is used for money laundering and government surveillance.

“The reason that they allow it to be tells you what its purpose is.”

Recapping Bitcoin's Performance in 2025

1:06 to 2:15

The hosts discuss Bitcoin's disappointing price performance and market dynamics.

“Because lots of good stuff happened, but Bitcoin didn't really do a lot.”

Impact of Tariffs on Bitcoin Price

2:15 to 3:10

Explore how the administration's tariff policy affects Bitcoin's market price.

“And this is the first time, you know, after big pumps in 2013, 17 and 21, we didn't see it in 25.”

Trump's Bitcoin Policies and Their Implications

3:10 to 4:35

Analyzing Trump's impact on Bitcoin and the lack of follow-through on promises.

“What do you think of Trump's first year?”

The Role of Stablecoins in Government Surveillance

4:35 to 7:30

A dive into how stablecoins function as tools for tracking and crime prevention.

“So that's the priority in the legislature.”

Offshore Crypto Exchanges and Money Laundering

7:30 to 9:59

Understanding how offshore exchanges contribute to money laundering and the market

“And that's why Justin Sun seems untouchable and et cetera, et cetera.”

Crypto and Money Laundering Dynamics

12:38 to 13:20

Discussion on how money laundering works in the crypto context.

“No, it interestingly, like it doesn't all bubble up.”

Examining Sam Bankman-Fried's Rise and Fall

13:20 to 14:00

A critical look at Sam Bankman-Fried's role in the crypto collapse.

“Because there are enough people that are well-positioned enough that pay off enough of the right people and can kind of keep their fiefdom and keep the hash rate live.”

Examining SBF and the Crypto Landscape

14:00 to 18:00

A critical analysis of Sam Bankman-Fried's actions and the broader crypto ecosystem.

“And crypto casinos are actually better at that and easier to do from afar than having to walk your physical self or one of your agents who you now have to trust really deeply and like walk them into Macau.”

Bitcoin's Resilience Against Scams

18:00 to 21:40

Discussion on Bitcoin's current stability and potential risks in the financial system.

“And that's what all the different policy orgs are working on in the US all the time.”
Show all 23 chapters

The Evolution of Bitcoin Custody

21:40 to 24:40

Exploring the changes in Bitcoin custody practices and the growth of ETFs.

“for better or worse is to get some price exposure in their brokerage account just by buying a ticker.”

Swan's Education and Media Strategy

24:40 to 28:00

Insights into Swan Bitcoin's approach to education, media, and market positioning.

“you amass a large audience and almost no one in 2026 is aware of, or even really keeping track or caring about all of the scamming that you've done over the years.”

Engagement Through Authenticity

28:00 to 31:00

Learn how cultivating a genuine audience leads to better monetization opportunities.

“the next most from a Bitcoin financial services company is like 2 million.”

Engagement Through Authenticity

31:34 to 32:16

Learn how cultivating a genuine audience leads to better monetization opportunities.

“They're the global leader in Bitcoin-backed lending and since 2018, they've issued over$9 billion in loans with a perfect record of protecting client assets.”

Analyzing Bitcoin Treasury Models

32:29 to 42:00

Explore the sustainability of Bitcoin treasury companies and market dynamics.

“I'm sure you've not listened to it yet because it only went out sort of four hours ago or something.”

The Evolution of Crypto Assets

42:00 to 43:31

An exploration of how shitcoin asset treasury companies operate and their impact on the market.

“So that was actually the mistake of calling them Bitcoin treasury companies is, you know, I think LBEs was better because then it allowed them to create an umbrella term for DATs.”

Bitwise and Market Manipulation

43:31 to 45:34

Discussion on Bitwise's role in Bitcoin and its controversial practices regarding altcoins.

“You know, and by the way, like everybody's a mixed bag.”

The Zcash Phenomenon

45:34 to 48:25

Analyzing the hype around Zcash and its implications for altcoin markets.

“But one thing that I have seen them doing recently is pumping Zcash a lot, along with all the other Silicon Valley VCs.”

Prediction Markets and Bitcoin

48:25 to 53:15

How prediction markets have gained popularity and their similarities to Bitcoin's behavior.

“that I know you want to talk about this, and I think it's super interesting.”

Macro Trends and Bitcoin's Future

53:15 to 56:00

Insights into macroeconomic factors affecting Bitcoin and the outlook for 2026.

“So I've been kind of obsessed with macro generally since, God, I'm getting old, man.”

Institutional Interest in Bitcoin

56:00 to 57:00

Learn about the growing institutional acceptance of Bitcoin and related companies.

“So hopefully they'll kick butt on their roadshow over the next 10 days or so and price and be on the NASDAQ by the end of next week.”

Focus on Swan and Bitcoin Education

57:00 to 57:50

Discover the role of Swan and the evolution of Bitcoin education.

“I mean, despite price, the last two years have been insanely bullish for Bitcoin.”

The Shift in Bitcoin Content Creation

57:50 to 59:10

Explore how content creators in the Bitcoin space are moving away from clickbait.

“and their needs are multiplying because it's a bearer asset and there are a lot of different ways that you want to own it and ways you want to think about inheritance, et cetera.”
Hear the part that matters, and keep it.Open this episode in VO. Double tap your headphones to save a moment as you listen.
Get VO free

Transcript

Automatic transcript. May contain errors.

0:02The reason that they allow it to be tells you what its purpose is. It's censorable, it's trackable. Five I's and all the three-letter agencies are in the database watching everything and they're actually actively encouraging some crime to happen and hoping that people like roll up and trip. The function is money laundering. Their goal is not to make you and your family independently wealthy over the long haul. They're there to extract your money and put it in their pocket. Corey Clipson. Thanks for having me in LA, man. This place is... LA gets a lot of heat and I don't really get it. I think it's beautiful.

0:45It's obviously beautiful. That's why we're here. I'm sure there's parts of it that are struggling right now. But where we are, I went for a walk last night along the front, went for dinner. It's so nice. Yeah. Well, you're chilling here in Manhattan Beach. It's not a normal part of the world. This is quite the little enclave here, and it is very nice down here. It is very nice. But Happy New Year. Yeah. We're into 2026. Let's do a bit of a recap on 25. All right. Because lots of good stuff happened, but Bitcoin didn't really do a lot. Like, we ended the year just a little bit down from the start of 20, the start of 25.

1:19How do you take it all in? Do you think it was disappointing, or do you think we had a good year? I mean, I personally was disappointed by the price. I certainly thought there was a really good chance of punching through 150. And I would say I would, I probably had 180 as kind of my midpoint, like 50 % of scenarios would have gone above 180 and 50 % below. So that was disappointing in that respect. I think we hit 126 as the, as the high. But there were a lot of weird things that happened in the market from the blow up of all the offshore crypto exchanges and market makers on October 10th. And there were a lot of things on the pro side.

1:59Obviously, structurally, a lot of good things happened for Bitcoin and Bitcoin adoption across institutions and countries, et cetera, through the year. So that was pretty cool. Cycles are probably dead. I think we front ran the, you know, if there was a cycle, we front ran and plowed it all into 2024. And this is the first time, you know, after big pumps in 2013, 17 and 21, we didn't see it in 25. And then I would say the last thing that I think is the biggest drag on Bitcoin price for the year has just been the administration's tariff policy. That's the drag on risk assets in general. And in particular, Bitcoin is just uncertainty around, you know, what's going to happen.

2:39And I think it just freaks people out. You know, it'd be different if you just said this is the way it's going to be and you just stick to it. But the fact that it bounces around a lot, I think, is causing tons of uncertainty. And it's probably the number one drag on Bitcoin price. So I would say, like, if you had Trump being, you know, pro Bitcoin and even just running all the grifts and, you know, emoluments and self-enrichment on the crypto side, but absent tariffs, I still think you would have had a ripping Bitcoin price run in 25. I think it was the tariffs that thwarted that. What do you think of Trump's first year?

3:14because specifically on Bitcoin. Otherwise, there's way too much to talk about here. But he obviously came out with his grifts after he did sort of a soft, like he did the SBR, but nothing's really happened with that. I can't help but feel that's disappointing too. Like, I don't think he's really followed through on some of the stuff he said he was going to do. It looks like they even sold the samurai coins from that case, which was, I believe, not meant to be allowed because according to the executive order. Do you think it's been, he's let himself down on the Bitcoin side? So, I mean, Bitcoiners and Bitcoin companies didn't donate to the campaign.

3:50Crypto people funded 50 % of the last election cycle in the United States, and they wanted stablecoin legislation and market structure. They tossed in SBR for marketing vibes, but it isn't anything that anybody is holding the administration or any of these legislators to account over. Nobody is beholden to have to put that through in any way or to buy Bitcoin in some way for the government. Like it's just a thing that they just kind of hung out there that is super low priority and it's not on anybody's like must do list because it doesn't make Coinbase more money. It doesn't make BlackRock more money.

4:27It doesn't, none of the people that donated and that are in bed with New York and DC give a shit about it. They cared about stable coins and they care about market structure. So that's the priority in the legislature. And do you think the stable coin bill is a positive thing for the industry broadly? I think it's completely irrelevant for Bitcoin. All it is is just, you know, trying to extend dollar hegemony, saying the quiet part out loud as so many people in the crypto space don't realize you're not supposed to actually say that. That's quiet. That's behind. You're You're not supposed to be in favor of that, but they got tripped up and started marketing that.

5:06It's pretty hilarious. But that's just more digital dollars. That's not an altcoin. It's not Bitcoin. It's just dollars. And it doesn't really matter whether it goes over banking rails or centralized rails with Tether or Paxos or whatever. It's censorable. It's trackable. Five Eyes and all the three-letter agencies are in the database watching everything. And they're very deliberately partnering with these companies so that they can watch everything. And they're actually actively encouraging some crime to happen and hoping that people like roll up and trip and like uncover, you know, new international criminals or terrorist organizations.

5:42So like they're actually like a lot of, you know, it's kind of like the plot of The Departed, you know. So there's a bunch of these Jack Nicholson types, right? There's a bunch of these Frank types that, you know, seemingly are criminal masterminds of sorts, but they're actually informants too. And so they're allowed to continue to operate and use stable coins on these networks. But it's because the government can roll them and get them to turn and form it anytime they want. Do you think that's really how they're setting this up? Is that why? I think that is actually the function of the stable coins today.

6:17Interesting. And so we were talking a little bit before about the reason that the shitcoin markets are allowed to operate the way they do as well. And I guess that would be a similar dynamic. Is that right? It's very similar. So again, and we can get into this and we did this in kind of the pre-prep. So the analogy between stable coins and basically the people that could shut it down or who allow it to be, the reason that they allow it to be tells you what its purpose is. So its purpose is basically spying and anti-crime. And that's its purpose among the powers that be. And they're OK with all of the other things happening on stablecoins.

7:01Even if the banks complain about this or that or the other, they let them keep going because it's so valuable as a spying network on international crime and terrorist organizations, etc. And the analogy then that would map to offshore crypto exchanges and their actual function, not the majority of the economic activity, which is trading and gambling, but their actual function, because they could be shut down if the powers that be didn't want them to do this, is money laundering. So the function of offshore Asian crypto exchanges and all the Binance activity and all these new projects all the time, keeping that propped up and having Asian crypto VC money flow into that and incubators and all the Bybit and HTX and Justin Sun and CZ and all this stuff, the function is money laundering because that is the one thing that they want to keep open.

7:52And that's why Justin Sun seems untouchable and et cetera, et cetera. And I think the tell, what really told you, and I'll go back for another analogy here. So in Q2 of 2022, after the C-Fi lenders basically all blew up, so it was Celsius and Voyager and BlockFi and all the small ones had blown up. And then Sam Bankman-Fried from FTX in Alameda started talking about wanting to buy BlockFi Voyager Celsius. And that didn't make sense because those companies had negative equity. They were worth less than zero and they had negative brand equity. They were torched. No customer would ever want to deal with any of those brands for any reason ever again.

8:35And so all you had to know was that that didn't make sense. And so therefore, before SBF was lying about something. It turns out that the reason that he was trying to buy them was to hide the fact that he owed them tons of money. And so if he bought them and that never saw the light of day and didn't hit the bankruptcy lawyers and the estates, et cetera, then he could hide that. And that's what he was hoping to do, in particular with BlockFi and Voyager. So similarly, the tell in the middle of 2025 was that$1.5 billion hack of Bybit, which is just one of many supposedly competing offshore crypto exchanges in East Asia.

9:14And within six hours, a couple of other crypto exchanges, their competitors filled the gap, gave them the money to fill it. And that tells you right there that there's somebody else pulling the strings. And it's probably whatever the same sort of apparatuses that lets Justin Sun run around the world and do Justin Sun things and keeps on propping this whole thing up. The whole point is that it's an online Macau, right? Macau is basically set up as a place where lots of CCP folks can go and get their money out of the country. You know, the classic, you know, go put half of it on, you know, just bet red every time with lots of money over time.

9:54And eventually you only lose, you know, 4 % of your money and that's cheaper than laundering it through a cash network. This episode is brought to you by Anchor Watch. The thing that keeps me up at night is the idea of a critical error with my Bitcoin cold storage. And this is where AnchorWatch comes in. With AnchorWatch, your Bitcoin is insured with your own A-plus rated Lloyds of London insurance policy and all Bitcoin is held in their time-locked multi-sig vaults. So you have the peace of mind knowing your Bitcoin is insured while not giving up custody. So whether you're worried about inheritance planning, wrench attacks, natural disasters, or just your own silly mistakes, you're protected by AnchorWatch.

10:29Rates for fully insured custody start as low as 0.55 % and are available for individual and commercial customers located in the US. Speak to Anchor Watch for a quote and for more details about your security options and coverage. Visit anchorwatch.com today. That is anchorwatch.com. With fiat money constantly debasing, wealth preservation isn't optional. That's why I recommend Swan Bitcoin, a team of dedicated Bitcoiners who work with families and businesses to build and secure generational wealth with Bitcoin. Strong relationships with clients are at the center of everything Swan does. A dedicated Swan private wealth representative, which is a real person that you can text and call, will help you build a Bitcoin wealth strategy using Swan's comprehensive platform of Bitcoin services, including tax advantage retirement accounts, advanced Bitcoin cold storage using collaborative self -custody, inheritance planning with both trust and entity accounts, tax loss harvesting, asset-backed loans, and more.

11:23Swan have helped over 100 ,000 clients since 2020. And if you're serious about acquiring and securing Bitcoin, I recommend Swan. Meet the team at swan.com forward slash wbd which is swan.com forward slash wbd. What if you could lower your tax bill and stack bitcoin at the same time? Well by mining bitcoin with blockware you can. New tax guidelines from the big beautiful bill allow American miners to write off 100 % of the cost of their mining hardware in a single tax year. That's right 100 % write-off. So if you have $100 ,000 in capital gains or income you can purchase$100 ,000 of miners and offset it entirely.

12:00Blockware's mining as a service enables you to start mining bitcoin right now without lifting a finger. Blockware handles everything from securing the miners to sourcing low-cost power to configuring the pool, they do it all. You get to stack bitcoin at a discount every single day while also saving big come tax season. Get started today by going to mining.blockwaresolutions.com forward slash WBD. Of course, none of this is tax advice. Speak to your accountant or tax advisor to understand how these rules apply to you. And then head over to mining.blockware solutions.com forward slash WBD. And you'll get one week of free hosting and electricity with each hosted miner purchased.

12:37And when you say CCP people going to Macau and doing this, do you think it's, who's the person at the top of this? Do you think that is CCP? No, it interestingly, like it doesn't all bubble up. I think there's a lot of people with fiefdoms. And I don't have deep knowledge of China. So a lot of this is just kind of secondhand and we all read the same sources and books, but you know, I've been reading about China for the last 14 years, I guess it's kind of like a pet thing. And so there are a lot of people that get away with a lot of things and get really, really rich both in business and in government there.

13:11And they're like, as we've seen, so an example, even when they shut down mining, it doesn't go from 50 % of hash rate to zero, it goes from 50 % to 20%. Because there are enough people that are well-positioned enough that pay off enough of the right people and can kind of keep their fiefdom and keep the hash rate live. So there are a lot of people, obviously, as you see the real estate market in Manhattan Beach here on the Strand, this is mostly, most of these houses on the Strand here are empty. Oh yeah, when I was walking back through that night, there's almost nobody living. No lights on, yeah.

13:42Right, so that's all just folks from other countries, lots of China that just buy that to store value. Obviously, Vancouver, Seattle, lots of cities, Toronto. You know, it's kind of the same thing. But yeah, to get that money out of the country, one of the main ways they do it is the typical casino money laundering thing. And crypto casinos are actually better at that and easier to do from afar than having to walk your physical self or one of your agents who you now have to trust really deeply and like walk them into Macau. Not to get too conspiratorial, but with SBF, do you think he was just a...

14:22Do you think his rise was natural and that he was this... Like, he was pretty smart. He was clearly smart at doing what he ended up doing. No, he wasn't. You don't think he was... I know he wasn't. Why? Because from the very beginning, what they raised the money for FTX on was fake too. So he actually didn't win as a trader with Alameda in 2018 and 2019. that was a Ponzi scheme as well but so he claimed to be doing like the kimchi trade at scale yeah right which was like he was from Jane Street originally right he was there for like 18 months okay he wasn't some big star trader he I think basically took advantage of you know the style and method and network of his parents which was you know being kind of Democrat Democratic Party operatives and bundlers and academics.

15:11And I think you have to like, look at what he actually said. If you learn the right shibboleths, if you learn to talk and act in the right way, I think it was all basically an act. Like he knows better than to show up on stage in Davos and like white socks and shorts to meet with ex-presidents. Like he knows better than that. He's not a real, he's not a real autist. He's a fake autist. Do you think he was a plant? No, I don't think he was a plant. I think he was just a good scammer. He just exposed the system. You should look at him pretending to be like a nerdy coder gamer genius the same way that you look at like Elizabeth Holmes, you know, with her black turtleneck and her deep voice, right?

15:48It's fake. So it was an act. Well, I do think one of the most positive things that has come out of Bitcoin in recent years is that it doesn't feel like, and to be fair, I didn't call the SPF thing beforehand, but it doesn't feel like we have any glaring and obvious scams in the system that could have like a systemic risk on the Bitcoin price, Bitcoin market. Do you think we're kind of past that stage now? From within our little ecosystem for now? Yeah. And I did foresee Do Kwon and called it. And I did foresee Mashensky and called it. And I did foresee SBF and called it. And I don't see anything like that from within the Bitcoin ecosystem or Bitcoin adjacent ecosystem that looks like that.

16:29Now the risk is that we are part of the broader financial system. And we are a macro tool and we're a macro asset. And we're subject to the whims and disruptions of that. And we're very small in that world. We're a drop in the bucket. You know, we're 0.2 % of global store value or something, right? So we can just get whipsawed. And, you know, if the market's going to crash on Monday morning, well, Bitcoin crashes on Friday night, right? So yeah, we get that whole new fun thing. And, you know, someday, someday one of these chartered banks, you know, may get hacked, right? Or a big custodian that custodies a bunch of ETF, you know, might get hacked or get confiscated.

17:13Maybe it won't happen in the USA. Maybe it'll happen with one of these custodians in a second tier country or something like that. And it'll get confiscated and that'll be the government stash or some new tyrant stash or something like that. Yeah. So that's the type of risks that we are subject to now. And when people talk about Bitcoin being like a Trojan horse into the financial system, obviously with that comes risks. Like the Trojan horse worked once. We don't know if it'll definitely work the next time. How do you kind of weigh that up? Do you think Bitcoin will be okay? Or do you think there is still a risk that it gets sort of co-opted in this process?

17:45I mean, Bitcoin is going to be fine. It can't really be co-opted in that way, I don't think. I guess the big risk is that like self-custody or something gets banned. Like that seems like the most, the easiest lift for a government who was against Bitcoin. I that's probably true, but unless they're able to pull it off in the USA, which seems very, very unlikely given our separation of powers and sort of libertarian freedom bent, I think that's an exceptionally small percentage chance of that happening. It's non-zero, which is why you must remain vigilant and fight against those things and always look for legislators that are keen to push something through about enshrining the right to self-custody and to law, which we all do all the time.

18:31And that's what all the different policy orgs are working on in the US all the time. Because this is the market that matters the most. It's where probably more than half the Bitcoin is held. And it's the center of the financial universe on this planet. And so this is where you want to make sure those rights are enshrined. Yeah. Another one of the things that I think is really interesting now in the Bitcoin market is that the progression of going from owning no Bitcoin to owning actual self-custody Bitcoin has totally changed. Yeah. Like when I first got into Bitcoin, I used Coinbase. I had Bitcoin, Ethereum, Litecoin as my options.

19:09And if you want, like, once you'd bought Bitcoin on Coinbase, to go from there to self-custody in Bitcoin, super easy step. You just literally send a transaction, you have Bitcoin in your wallet that you control. Yeah. Now, with the new people coming into Bitcoin, ETFs are probably the main vehicle. I don't know what you've seen at Swan, but do you think that's right? Yeah. So look, the market changed. The structure of the market changed completely. So let's set it up. So from, call it about 2017 with the ICO craze through about 2023, so six years, you had to fight it out as a Bitcoin company, Bitcoin educator, financial services company like Swan.

19:47You had to fight it out with all the altcoins for that first purchase. You're trying to get them to buy Bitcoin instead of one of these thousands of altcoins, right? And the opposition was fueled by$100 billion of altcoin VC money. Everything was a better Bitcoin. Bitcoin was slow. TPS reports, like all the things that were just look hilarious. All the profligacy and skullduggery of Andresen Horowitz and Sequoia and all the Asian crypto VCs and Galaxy and everybody else, right? And that's what you were fighting against for six years. And then Larry Fank from BlackRock decides he's ready and starts pushing on a BlackRock ETF in early 2023.

20:28You drop the ESG narrative. You realize this is going to happen, you know, because they, I think it was 575 out of 576 ETF applications for them have been approved. You know, he's got everyone at the SEC will come visit him and do his bidding. And so they decided how they were going to structure it, which was as a grant or trust, which will be really important. And I'll get to that in a minute. And then in the fall, you had kind of like the side narrative for the crypto bros claiming that the Grayscale case had something to do with getting ETFs approved. It didn't. It just allowed them to convert theirs and have it be the same structure as Fidelity and BlackRock.

21:05So that was another little false narrative that persists to my chagrin. They had nothing to do with it. Larry gets what he wants. And then, so I started writing, I think in like, you know, Q4 of 23 about the ETF multiplier effect and how it would create a massive new top of funnel that would be much higher signal. And then I think I posted about it in January, right after the launch, he kind of showed this timeline on a funnel image or something like that. And so basically from 2024 until structure of the market changes again, the cleanest top of funnel where the most signal is and the easiest way for most people to get into Bitcoin for better or worse is to get some price exposure in their brokerage account just by buying a ticker.

21:45It's just super easy on Robinhood, on Schwab, on whatever, Morgan Stanley, Golden Sacks account, private clients, whatever. And so for the year of 2025 at Swan, as near as we can tell, like when we ask and actually get data on it, somewhere between, I'll give a wide confidence interval, I'd say 60 % to 75 % of our new clients already had a Bitcoin ETF. See, that's crazy to me. Yeah. I would not have guessed it would be that high. And I guess this kind of... So the reason I was sort of setting this up is that for me, going from originally Coinbase way back in the day, because it was basically the only exchange I knew, to get to owning self-custody Bitcoin, very straightforward.

22:26But then now with the ETFs, that's not straightforward in the sense that instead of just being able to do any kind redemption, which I don't think iBit or anyone allow yet, you have to sell that ETF, pay tax if you've made some money on it, then go out, find another place to buy Bitcoin, buy Bitcoin, and then move it to self-custody. That's a lot more steps that we've added. So I don't know how easy it is now to go from top of funnel buying Bitcoin to self-custodying. Yeah. So it seems like it has a lot of friction and it does. It does have a lot of friction and that's on purpose because TradFi, Wall Street wants assets under management.

23:03They don't want to make it easy. So they market these things as cash create, cash redeem. Yeah. Right? And they're never going to try hard to get in-kind distribution of the underlying asset. Like BlackRock's not going to send you the Bitcoin. Yeah. Right? They're just not going to. Why would they? They want to keep on charging their fees. What do you think like more broadly of the state of sort of education in Bitcoin right now. And do you think that's one of the things that hampers adoption in any way? I mean, there's so much of it. There is. So much, so much more than there used to be. And so, you know, look, I think it'd be more interesting to go up to like 30 ,000 feet here and just talk about something.

23:44I was actually having this conversation with someone who's built a community of like 70 ,000 business people and upwardly mobile people, whatever. And they're in Florida and they like Bitcoin and they're kind of educating their crowd now about like Bitcoin and blockchain and crypto and DeFi and things like that. And if you're running a media business or a media and events business, or if you're in politics, I mean, there are a lot of areas where basically what matters is attention, not quality of information. And with YouTube and X, attention matters way more. Like all caps headlines where you deliberately say Bitcoin when actually the news is about shit coins, things like that.

24:26Like the point is the attention because that's what you can monetize. You know, if you have built a big audience by having, you know, a bunch of altcoin founders on your show while you purport to be a Bitcoiner. And over seven or eight years, you build a massive audience by giving softball interviews to crypto company founders. you amass a large audience and almost no one in 2026 is aware of, or even really keeping track or caring about all of the scamming that you've done over the years. There are few markets where signal, like few customer segments where signal and truth actually matter. One of the reasons, along with market structure and the launch of the ETFs that Swan went so far up market and And it's basically the Swan Bitcoin wealth platform.

25:16We structurally built for seven or eight months, the wealth platform and launched on July 1st of 2025. And that's where all the recurring revenue comes from now. And it's like a very different business that's very focused on high net worth folks and owners of businesses where we serve principals, not agents. So not serving institutional and not serving low end retail. It's basically like wealthy people and businesses that they own and control. Yeah. Is Swan's sweet spot. And the reason is they're the only people that give a shit about the truth. They're the only people that can, that can care to tell whether information I'm giving you is different or better than information they get from somebody that's an attention seeker that's monetizing their media.

26:00And so what's really different about Swan's media engine, and you can look at YouTube numbers or whatever, we've been content-led since the beginning, education, research. Nobody else in the industry ever even did that. We were the first company to do that. It's something I had done many times in other verticals and startups. And I used to run a decent chunk of YouTube sales strategy when I was at Google, stuff like that. So I kind of understood that world and obviously started my career in journalism in the late 90s. So I've always been around content and creation, doing things like what you do.

Read the full transcript

26:38And if you can build trust through education and content and signal and actually have taste and only promote things that are true, not things that are false. You know, long before I went after Do Kwan for his bullshit and all of the big Twitter accounts and Bitcoin quote unquote podcasts sucking off Do Kwan in early 22, I had already gone hard at Plan B and his fake models starting in 2020. And that was because I, I needed to, I basically needed people to stop talking about them when they were guests on our shows. So we would have like Swan Signal Live and somebody would come on and start talking about this bullshit.

27:18And I don't want bullshit going out to our audience. Yeah. And so I had to explain and sit down and show how the math works and what the stats are and like explain in detail why he was full of shit starting in 2020. But the main reason was so that people would know not to talk about that shit when they're on Swan platforms. Interesting. Like don't even bring that here. Yeah. So that was the way that I handled that. And, you know, enough people got the signal and we stopped, you know, accident because we would never promote it. And we had people stop accidentally promoting fake models on Swan shows.

27:52So, basically, where we're at is we have built a massive media engine at Swan. Since inception, if you think of the Bitcoin-only YouTube channels, we not only have more views than any other Bitcoin-only channel, like I think it was 57 million views or something all time versus I think number two is in the 30s or something like that. the next most from a Bitcoin financial services company is like 2 million. So it's, you know, 25 times more views than any other Bitcoin financial services company. And it's similar on Twitter and, you know, kind of anywhere you look are massive, massive content operation.

28:39And, and it's because our client base gives a shit. And that's just like, that's what you, that's what you have to care about. You have to be maniacal about it. And it's a slow burn because you can't, you can't get to millions and millions of followers right away because you're not chasing eyeballs because you're not monetizing through media. This is, so this is one of the things that, I mean, I literally only monetize through media because that's, that's this business, but it is one of the things that I struggle with in, in that I could, you know, clickbait my shows way more. I could make them much more extreme and alarmist and get more views.

29:11But I don't feel like you build a good audience doing that. Like I want a core group of listeners who like care about Bitcoin. They want to hear like real Bitcoin conversations, not someone just telling you it's going to go to a million dollars next week. But that's like quite a fine line to balance. Like I just put out a show with Saylor this morning and like if I had have done like the YouTube thing and had him like screaming on the thumbnail and I'm sure it could have done more views, but like brand is so important that you have to kind of tread that balance and it's really hard to do. Yeah.

29:43So the, the, the monetization for people who stick to high signal and tell the truth and like try to seek out the truth and actually share that as opposed to just chasing, uh, eyeballs, uh, always comes in the side door. So it's basically business opportunities that come to you because people respect you. Yeah. And so then you get to do some kind of partnership or a conference or whatever it is. I mean, that's how you monetize basically is equity and cash flow from other things. Totally. So it's your signpost. You see a lot of like some of the best creators on YouTube don't have sponsors, you know, and they monetize their community through Patreon sometimes.

30:21But a lot of times they just monetize through speaking engagements. Interesting. Right. So like, if you think of, we love to hate Peter Zion for his, the geopolitics guy that's always hiking because he says Bitcoin's, you know, going to go negative, whatever that means. But at the end of the day, you know, he doesn't take sponsorship. Yeah. And he just, people like the way he presents information and it's good enough. And he gets really lucrative speaking gigs, you know, so it comes in somewhere else. He's not trying to monetize through advertising. If you already self-custody your Bitcoin, you know the deal with hardware wallets.

30:58Complex setups, clumsy interfaces, and a seed phrase that can be lost, stolen, or forgotten. Well, BitKey fixes that. BitKey is a multi-sig hardware wallet built by the team behind Square and Cash App. It packs a cryptographic recovery system and built-in inheritance feature into an intuitive, easy-to-use wallet with no seed phrase to sweat over. It's simple, secure self-custody without the stress. And Time named BitKey one of the best inventions of 2024. Get 20 % off at bitkey.world when you use the code WBD. That's B-I-T-K-E-Y dot world and use the code WBD. Do you wish you could access cash without selling your Bitcoin?

31:37Well, Ledin makes that possible. They're the global leader in Bitcoin-backed lending and since 2018, they've issued over$9 billion in loans with a perfect record of protecting client assets. With Ledin, you get full costly loans with no credit checks or monthly repayments, just easy access to dollars without selling a single sat. As of July 1st, Ledden is Bitcoin only, meaning they exclusively offer Bitcoin-backed loans with all collateral held by Ledden directly or their funding partners. Your Bitcoin is never lent out to generate interest. I recently took out a loan with Ledden. The whole process was super easy.

32:10The application took me less than 15 minutes and in a few hours I had the dollars in my account. It was really smooth. So if you need cash, but you don't want to sell Bitcoin, head over to leaden.io forward slash WBD and you'll get 0.25 % off your first loan. That's leaden.io forward slash WBD. The show up I would say this day was interesting. I'm sure you've not listened to it yet because it only went out sort of four hours ago or something. But I asked him a pretty basic question. I wasn't trying to be inflammatory with it. Like I was just asking, has the model changed now with the preferred strategy offer where just sort of issuing debt to buy Bitcoin has become less interesting to the market?

32:51And of the 200 plus treasury companies, how many can actually be sustained sort of as of right now? And he kind of yelled at me. He called me ignorant and myopic a couple of times. But which I didn't. I will say, I will say I only saw like a 30 second clip. And in that clip, it did seem like he was kind of talking about the proverbial you. I think, yeah. So I think he was using you as like a proxy for the crowd or something. Yeah, that could be true as well. So I took it like he was talking to me, but I had to have a few people say that, that maybe it was more having a go at kind of the Bitcoin Twitter armchair critics.

33:29Yeah. But at the time, at least I took it as me. So I was kind of taking it back. I was a bit shocked. And one of the interesting things, again, that happened in 25 is I think a lot of the first Bitcoin buyers were buying treasury companies rather than actual Bitcoin. But how sustainable do you think that model is going into this year? So first, let's talk about what we're actually discussing. So I would say that Saylor and everyone else did themselves kind of a disservice by labeling it all Bitcoin treasury companies, where that includes anyone that has Bitcoin on their balance sheet. Obviously, they're not all trying to increment BTC per share maniacally through capital markets activity.

34:11Yeah. Like what Bitcoin did as a Bitcoin treasury company. Sure. Yeah. As, as is Swan and as is, you know, some of my own personal LLCs, right? Like old Bitcoin. Um, so that's not what Tesla is. That's not what, you know, most of these companies are. It's not what GameStop is, you know, like most of these are not, uh, the ones that are trying to do what micro strategy does and has done are rightfully called leveraged Bitcoin equities, LBEs, which is, I've stuck to that and I haven't heard a better term. I think I put that out in like fall of 24 and I still think it's the best term for those that are trying to do that.

34:49Internationally, there's one company basically off the starting block, which is Metaplanet that has scale and can do debt and can lever up basically. In the US, there's two only. There's only two. There's MicroStrategy and Strive, and that's it. No one else has permanent leverage that you can buy in a ticker. So the primary function of an LBE should be that you can get leveraged exposure to Bitcoin just by buying a ticker in your brokerage account, and it has perpetual leverage. So it's always 1.2x Bitcoin or 1.3X Bitcoin or something like that. Why does Strive have it when like a Semler or someone like that doesn't?

35:31What's the difference? Well, they bought Semler and that's how they got to scale and got off the starting block. Basically to add perpetual leverage, kind of where the market's at is you need at least$500 million of unencumbered Bitcoin nav because the institutions that want to invest in your first pref, your first preferred perpetual preferred offering are wanting a minimum of 125 million in that deal. And they want a minimum of 4X coverage. So that's 125 times four is the 500. So if you don't have 500 million of unencumbered Bitcoin nav, you're not in the game. You're not a leveraged Bitcoin equity.

36:10You can't give somebody leveraged Bitcoin exposure in a ticker the way you can with MicroStrategy and Strive. I see. And so everyone else from Sequans, which Swan advised, which is like a New York stock exchange listed French semiconductor company. It's like IoT and semis to Empory to Procap to Naka. And I think those are really the four. There's one more I'm missing. I can't remember. Anyway, there's at least four, maybe five that are, you know, kind of 2000 plus coins or something like that in the USA that are close, but aren't in the game yet because they can't lever up yet. So they have to basically wait for Bitcoin price to rise enough so that the Bitcoin that they do have that's unencumbered by convertible bonds, convertible notes, whatever, right?

37:01Because that doesn't count. It has to be the stuff that's not already pledged to buyers of a convert. Yeah. So to get that, you need Bitcoin price to rise or you need to do something inorganic like a combination or you need to get somebody to come in with like a new pipe and just create a bunch of new shares into a private investment into public equity and decide that you're the horse to back. So you don't think it's over for these companies in terms of business model? It's just like Bitcoin price will fix this eventually? Bitcoin price or deals or like a sentiment change will fix this. Yeah, but there's a limited, it's not 200 companies.

37:34It's like two are live and there's like four or five trying. And that's it right now. Everybody else is like tiny and LARPing. Interesting. So do you think, you know - Well, they have Bitcoin on their balance sheet, which is, has, there's a whole host of other reasons. I mean, we have thousands of business clients at Swan. So obviously like we believe there are very good reasons to have some Bitcoin on a business's balance sheet, but you're not serving the same function and you're not in competition with MicroStrategy just because you stack some Bitcoin. Yeah. And they're the businesses that I'm really bullish on.

38:05Just, you know, like good businesses that have nothing to do with Bitcoin, they just have Bitcoin on the balance sheet. That's awesome. I love that. I want to see every company do that. Yeah. Now, I mean, there's some question as to whether, you know, that's a good way to get Bitcoin exposure, if that's a good use of capital versus growing the business, which is, you know, the hurdle rate. And it's basically like, if you if your expectations are that Bitcoin is going to grow X percent, then you always have this kind of back and forth of like, should I use that Bitcoin to grow the business? If I don't use that Bitcoin to grow the business, I'm implicitly admitting to the market that I don't know how to actually make money.

38:40Yeah. So this is what you're going to run into with these big Cantor SPACs, right? So Cantor has the 30 ,000 coins back and the 25 ,000 coins back. And it's like, okay, what are you going to do with the Bitcoin if you are not going to do the micro strategy thing and try to lever up and do perpetual preferreds, whatever, you're going to try to be an operating business. like, how are you going to deliver a return on assets that justifies the existence of your company? And it really doesn't pass muster for the most part with corporate finance people, like analysts in the street and like anybody looking at these things like they're, it's unknown what those piles of Bitcoin are for.

39:22So that's just a time will tell thing. Time will tell. Time will tell. Yeah, I mean, it was kind of, I think, in both of those cases, most, I mean, the vast majority, maybe all of the BSTR Bitcoin was contributed into a Cayman entity, BSTRC, and I think was all Bitcoin being contributed. So it's just like an option value. And I don't, it's opaque. So you can't tell and see, you know, whether they can get it back for some reason someday or not. Like, I don't know if it's like fully gone and checked in or not. It might be a call option value. Like if the stock does well, then we'll sell the shares and buy Bitcoin back later.

40:06Who knows? I don't know how that works. And then the whole thing with, you know, Tether and Cantor and SoftBank, like that's a Tether thing. So who knows, you know, what they'll do or why. It could just be a favor machine to try to leverage it for being able to hire Bohinds for things. It just may be a way to distribute favors and they don't care what happens with the stock at all. But again, it's deliberately not in competition with MicroStrategy. They've openly stated that it's going to try to make business. I think ProCap is off the market too. ProCap has said they're going to try to generate yield and be a Bitcoin financial services firm someday or whatever it is.

40:46They're going to try to be an operating business. They're not in that business of trying to aggressively use capital markets on a daily basis to try to stack Bitcoin per share like MicroStrategy and StriVe are. Interesting. So, I mean, it's really going to be the next few years is going to kind of wash this out and see what's actually useful in the market. I can't imagine we get another paper Bitcoin summer where hundreds of these treasury companies are popping up. There never were hundreds that popped up. There were hundreds that tried last summer. only four got the deal done. All that rush around the Bitcoin conference in Vegas and everything, like four actually got done.

41:22Four deals. The rest are just... No one else did. So Sequans got done, Empree got done, ProCap got done, and there's one more I'm forgetting that got off the starting block, and that was it. Like with a scaled raise of hundreds of millions of dollars, there were four. Interesting. So it was a lot of noise. Yeah. And then, of course, the altcoins piled in because Lubin saw that there was like so much noise and heat and that you're basically just completely destroying the thesis. If the only people that cared about Bitcoin as an investment, you know, were plowing, or if only people that cared about, you know, cryptos as an investment, it was Bitcoin only.

41:58So he just put a bunch of his own money to work and, you know, enriched people to get a little ecosystem of, you know, what I call shats, shitcoin asset treasury companies, instead of they all tried to, they tried to put Bitcoin and crypto under one umbrella again, the street did by calling them DATs. So that was actually the mistake of calling them Bitcoin treasury companies is, you know, I think LBEs was better because then it allowed them to create an umbrella term for DATs. And then they, Wall Street calls them Bitcoin DATs. So, you know, MicroStrategy is a Bitcoin DAT versus this, you know, Solana DAT that Pomp is backing versus this AVAX DAT that, you know, Mooch is backing or whatever.

42:36So they tried that again. And that also sucked a lot of the energy out of the market because those were just such blatant money grabs. Interestingly, and I know you love inside baseball. I love inside baseball. So the Bitcoin, I'm sorry, the, the, the chats were just an evolution of what's already been going on in that market for a long time, which is how do insiders of shit coin pump and dumps sell their tokens without crashing the price on an open exchange and without people being able to see those things like move on chain showing that like the Hoskinsons and the Garling houses of the world are dumping on their marks heads.

43:14And so historically that was mostly done through the shitcoin asset management businesses. So this was like Osprey, Bitwise, uh, wave digital in LA, like these guys. So they basically set up as asset management shops, but what they actually are is insider token brokers. And so basically you would get like an example would be like, um, You know, and by the way, like everybody's a mixed bag. Like I don't do everything perfectly. Don't make every decision right. And like, you know, blah, blah, blah. So I'm not, I'm not, I actually like, I quite like the Bitwise guys. I like what Jeff did when he was there.

43:47I think that, what's his name? Matt Haugen, like really good Bitcoin advocate, right? They do other things. I get that. But like, you know, so we're talking, I would say Bitwise is like dramatically net positive for Bitcoin. Yep. But they also historically have done some other things. And so I'm like, not going to not talk about it. So they did like, and Osprey had 19 of these, by the way, at least single token trusts. I just happened to know, you know, secondhand. So again, I'm not going to, let's put this all under allegedly, but allegedly the Bitwise Aave single token trust, they took$300 million worth of Aave tokens from insiders.

44:28So insider VCs and founders and loaded up this trust fund thing with that$300 million AUM. And then they market that fund and say, Hey, look, we've got all these assets, like you should buy it too. But nobody actually put up cash for it. And so every time they sell a million dollars of it, they immediately, the insiders redeem that. And so basically you're, you know, so you basically, you check in your shit coin to one of these trusts at the asset managers, the crypto asset managers and you pay them like 1 % per year to be your broker. And you're just offloading the whole time. And all you're doing is just trying to sell off what you checked in.

45:08And so the shitcoin asset treasuries are the same thing. So it's basically they load it up with their random tokens and it's just a new way for them to try to dump it on retail's heads. Interesting. Or dumb institutions, family offices, whatever. I mean, family offices are often the best mark for stuff like that. See, I think Bitwise have been good for Bitcoin too, broadly. I like that they support developers with part of their ETF money. But one thing that I have seen them doing recently is pumping Zcash a lot, along with all the other Silicon Valley VCs. And I listen to All In, and I mean, I don't even like the podcast, but I like to hear the perspectives of the people on All In.

45:47And Chamath was pumping Zcash again over the last few weeks. What do you think that's about? They have to pump something, right? Otherwise, altcoins broadly are completely dead. So you have to have, I think that the energy that was created was probably had a little bit of reality last fall. I think they made some kind of technological breakthrough that is probably good for cryptography. And, you know, maybe some aspect of it gets adopted by Bitcoin in 10 years when it matters or something like that. And it created like a little bit of a pump. And then a bunch of the influencers on crypto Twitter, like you need something to be happy about.

46:26Right. And the last time that an asset was green every day, every week for a number of months when everything else in shit coin land was red was Luna. And even though people knew it was bullshit and actually they were, I looked it up when I, when I became aware and did the research in March of 22 and realized that it was actually a complete Ponzi. I went back through like some old crypto telegram chats that I was still in. And there were people in December of 21 actually referring to it as the Luna Ponzi. You know, I just wasn't paying attention. Yeah. You know, so I think that, you know, with something like the Z trash pump, you know, that's just people needing to have something to point to, to say, hey, the whole altcoin thing isn't dead.

47:14Look, there's this one. Now take these other bets. Here's the next Zcash. Here's the next Zcash. And it just gets the eyeballs because it moves. So it's kind of self-perpetuating, but it'll just like drain out over time as they always do. Yeah. You know, I look every time you've got a new show and people don't necessarily know that we've run these numbers before and we update it every once in a while. But when Sam Callahan was a research analyst at Swan, we went really deep on the entire history of altcoins and found that only two shitcoins in all of history have ever had a new all-time high in Bitcoin terms after their initial pump.

47:49And it was a ripple in 17. And Dogecoin. And Doge, yeah. So ripple in 17 was higher than it got in Bitcoin terms than its 13 pump. And Doge, because Elon shilled it, got higher in 21 than it did in its 17 pump. And every other shitcoin in all of history has never recovered its all-time high in Bitcoin terms from its very first pump. They're all pump and dumps, all 30 million of them. And of course, Doge and Ripple are down like 90 % since their second pump. Yeah, yeah. Yeah. I love that. The interesting thing that I know you want to talk about this, and I think it's super interesting. The thing that's popped up in kind of the shitcoin sphere is prediction markets have become huge over the last few years.

48:34And I actually really like the idea of a prediction market. I don't think it needs a token. I don't think you need to be using crypto to use them. But the idea of a prediction market is really cool. Why do you think they've gained so much prevalence over the last few years? So prediction markets, there is something interesting and novel just about being able to create a prop bet basically is what it is in typical gambling terms. Like I propose that this will happen and we'll watch it. It's very popular in sports betting. It's like, you know, a prop bet would just be like, what's, is it going to be heads or tails on the coin flip at the Superbowl?

49:11Right. Or will, uh, you know, will, I don't know, will Sam Darnold, you know, fumble at least two times, you know, hopefully not. I'm a Seahawks fan. So will he fumble two or more times? That kind of thing is like a prop bet. And so you can create that for kind of anything. And if it has enough liquidity, then it starts to get featured and it starts to get interesting and it's very popular for elections. And so there've been different ways to, to whack at this over the years. The reason it's exploded in the USA over the last three years is because, uh, it's regulated differently. Oh, that's why it's, that's why it's exploded.

49:44So it lets people gamble at a younger age in more States. So that's why it's exploded for the most part. So there, there is a little bit of a tweak and a little, like a tiniest sliver of difference. Cause I would argue like, if you are someone who follows American football very closely, you have an edge similar to being a better poker player. Yeah, for sure. Yes, it's gambling, but you can have an edge. And there are lots of people that are actually like very, not many, there's probably like four or 5 % of the market or something consistently win at sports betting because they have better analytics and they're going against the market and the market makers set the odds based on the volumes on either side of the bet, not based on what will actually happen.

50:23So if you can identify the sports bets where the odds are not in line with your model and And you bet that intelligently over time. You can win like you do playing blackjack or like you do playing poker. You might win 52 % or 56 % or 62 % of the time or whatever it is. So that's been the explosion of prop betting. What's really fun in just being a Bitcoiner and having said all this time that Bitcoin is for investing, Bitcoin is for long-term savings and eventually, obviously money, and crypto is for gambling is it's like, like the mask has been taken off. They're all starting their own predictions markets inside of Coinbase in Kraken.

51:08They've started an industry organization that's crypto and predictions markets, and it's all merging. So, you know, you've noted for a long time as, as we all have that crypto advertising is in all the exact same places as sports gambling and casinos. It's all the exact same ad placements everywhere on every medium. It's like flip a coin and that would be FTX or Mohegan Sun or DraftKings, right? Same shit. And so it's kind of nice to just see them admit what they are, which is the entire incentive of a crypto exchange is to get someone to trade as many assets as often as possible in and out of positions and churn those positions and generate trading fees all the time.

51:54That's the goal. Their goal is not to make you and your family independently wealthy over the long haul. They're there to extract your money and put it in their pocket. It's the Matthew McConaughey. That's Brian Armstrong with hair, basically. Yeah. And it's so glaringly obvious as well. When you see a Swan or a River or any of these companies, the marketing is buy Bitcoin, either put it in self-custody or as good a custody solution that's right for you as possible. And when you look at a Coinbase ad, it's like, we've just added this new coin. We've added this new coin. There's just more and more to gamble on constantly.

52:33And so it's a real mask off moment. But the thing with prediction markets I love is that Bitcoin essentially operates like a prediction market. I think the idea of, you know, you said if the markets are going to crash on Monday, Bitcoin will crash on a Friday night. That is almost Bitcoin operating like a prediction market. Because I think the interesting thing with prediction markets is it's like incentivized whistleblowing. Because I saw when Maduro got taken out of Venezuela, the prediction market moved before any news ever broke. And so there's like, it's basically a place for insiders to go and blow the whistle on something early.

53:05And I feel like Bitcoin operates, Bitcoin's price at least operates like a prediction market anyway. Yeah. And I don't know. That's one of the coolest aspects of Bitcoin to me.

53:19So I've been kind of obsessed with macro generally since, God, I'm getting old, man. I'd say since probably 2000, 2001. Okay. So, you know, I was living in New York and you're around a bunch of bankers and hedges and all this stuff. And you're just kind of the financial center of the universe and start to get interested in that stuff. And I was already a history nut. And, you know, macro is kind of like the merging of being in the history and geopolitics with finance. Yep. And so it's interesting reading, even if you're not placing trades yourself. And I've never been like a macro trader except for my macro trade of my life, which is being long Bitcoin.

53:58and it is the ultimate macro asset in that respect. What is messy though is that because again, it's like 0.2 % of global store of value, it still gets traded a lot like a risk asset. And so it's not trading quite like a macro asset. It trades like a macro asset sometimes. And sometimes it's like you can divine that it should trade this way because of news in the world or whatever. But then a lot of times it's just, It's so small that based on flows, it may seem like it should be a flight to safety and Bitcoin should go up. But because it's in so many people's risk portfolios and they're dumping S &P and Qs and MAG7 and Bitcoin, it goes down instead of up.

54:42Yeah. And I think what's funny is like when sentiment is bullish on Bitcoin broadly, it gets held when people go risk off and it gets the boost when when there's something macro going. And when sentiment is bad, it just gets sold both times, which is where it feels like we've been for a few months. But I think I do feel like we're ready to sort of turn the tide on that. I'm feeling pretty good going into 26. Look, I feel good just being up in the first week of the year when every previous time in 14, 18, and 22, this is dump month and it's not happening. That's a win right there. I think - While sentiment is also completely shut.

55:23On the morning that we're recording right now, here's a nice little sentiment. We'll see what happens by the time this airs. but BitGo flipped their S1 public this morning. And so they were supposed to go out initially in the fall and it kind of got held. And then I think they were supposed to go out in November. They have Goldman Sachs as their lead underwriter. So it's like basically being treated as a blue chip IPO. And Goldman pulled it and held it even though their S1 was public. And basically said, let's wait till January. Well, here we are. We're reporting on, I have no idea what day this is.

56:00We're on the 12th. The 12th, January 12th. And they flip public. So hopefully they'll kick butt on their roadshow over the next 10 days or so and price and be on the NASDAQ by the end of next week. And that's with Bitcoin being sideways. So that tells you right now that that's never happened before, where Wall Street has been willing to take Bitcoin or Bitcoin adjacent companies public with Bitcoin price down. So they're not nervous about it. It's institutionalized. It's just a thing. People understand there's going to be cycles that revenue is sensitive to price, et cetera, et cetera. And they're comfortable taking them out anyway.

56:41That means like it's kind of like, you know, BlackRock wouldn't file the ETF unless it was going to get approved. Like Goldman doesn't flip the company public and start the roadshow unless the deal is going to get done. So fingers crossed. Good luck to those guys. Again, one of those companies that I think is dramatically net positive for Bitcoin, despite also having to do crypto things. I think Mike Belche is a really good Bitcoiner, and that's why people like Reardon Code and Lop and all these guys started their careers there and built all of that infrastructure and pioneered multi-sig at a place like BitGo.

57:13So I wish them well. I hope they kick butt. That's awesome. I mean, despite price, the last two years have been insanely bullish for Bitcoin. Everything has changed for Bitcoin. To close out, Corey, not price predictions. I never try and put people under pressure to do a price prediction. But have you got any predictions for 26? Anything you expect to see happen? Look, man, I'm really, really focused on the Swan business right now. It's an exciting time. I think it's never been clearer what a company like Swan is supposed to do and what our function is to be that partner for families and businesses that are going long Bitcoin for the long haul.

57:55and their needs are multiplying because it's a bearer asset and there are a lot of different ways that you want to own it and ways you want to think about inheritance, et cetera. So like, I'm really, really focused on that. And then I'd say, you know, I think that you will continue to see the education space bifurcate between attention getters and signal providers. And I like that. And I like that people are starting to rebel in a big way against the attention getters. And it's like not cool. to just be kind of an eyeball hunter and to try to provide signal. And I really, I like that some of the folks that have adhered to providing signal over the years are figuring out the ways that you actually monetize that, which doesn't have to be just through eyeballs.

58:43So we monetize through financial services and serving clients. And you and Peter have a bunch of different other businesses you know, alongside providing good, high quality content and information. And like, you don't have to be just like news cycle chasers and eyeball chasers. And I'm really glad to see that that is going by the wayside and is being kind of shunned. I love it. Bitcoin's growing up. Yeah, as it should. We're getting there. Thank you, Corey. This has been awesome. Tell everyone where to find out more about you, more about Swan, where they can go. Yeah. So we're just Swan on X. I'm Corey Swan on X and Swan.com.

59:24So all pretty easy. And yeah, we're here to serve. And we're in six countries now. Let's go. And hoping to expand quite a lot more. So check out and see if we serve you guys yet at Swan.com slash international. But yeah, most of the business USA and just looking to expand our product line and keep doing good things for Bitcoiners. Love it, man. Thank you, Corey. That was awesome. Thank you.

From the publisher

Cory Klippsten joins the show for a conversation on Bitcoin, power, and what is actually happening beneath the surface of the crypto industry. We break down why offshore exchanges are tolerated by governments, how surveillance and enforcement shape market structure, and why much of the crypto economy exists to extract rather than create long term wealth. Cory explains why Bitcoin adoption advanced structurally in 2025 despite a flat price, why tariffs and macro uncertainty weighed on markets, and why the old four year cycle narrative is likely dead.

We then get into Bitcoin treasury companies, MicroStrategy, leverage, preferred structures, and why most companies holding Bitcoin are not actually competing in the same game. We also get into self custody risks, education versus attention driven media, prediction markets, macro liquidity, and why Bitcoin is maturing into a real macro asset even if price action has not caught up yet.

THANKS TO OUR SPONSORS:

ANCHORWATCH

BLOCKWARE

LEDN

BITKEY

SWAN

FOLLOW:

Danny Knowles: https://x.com/\_DannyKnowles or https://primal.net/danny

Cory Klippsten: https://x.com/coryswan

More from What Bitcoin Did

All 145 episodes
Bitcoin Is Still WinningWhat Bitcoin Did · 1 h
Listen in VO