In short
Ben Zhou, co-founder/CEO of Bybit, discusses taking Bybit toward a “one financial platform” (bank/broker/exchange convergence), how the firm recovered after the February $1.5B hack, and how Bybit is preparing for AI-driven trading and business operations.
Guest backgrounds
Ben Zhou is CEO/co-founder of Bybit, a global crypto exchange serving tens of millions of users. He also frames Bybit as advancing AI+crypto into unified financial systems.
Key claims
- Bybit aims to merge financial services into one 24/7 app: trading, tokenized assets/RWAs, payments, cards, savings, transfers, bill pay.
- The hack response focused on trust-building and rapid recovery; Bybit filled the $1.5B hole in about eight months and reported Q2 2026 as “very healthy,” with revenue at its highest the prior year.
- AI readiness requires “road signs” for agents: AI-readable API specs, AI skills, and MCP servers; plus AI sub-accounts with stop-loss/leverage limits and restricted actions.
Notable examples
- Business intelligence shift: AI “kitchen” replaces pre-cooked dashboards; country managers generate campaign dashboards (e.g., “20% cashback”).
- Sponsorship measurement: Formula 1 deal tracked via invited tickets/VIPs/KOL posts, signups/deposits, retention/LTV, and activation efficiency.
- Web3 push: Byreal (Solana spot DEX) to bridge liquidity and list projects alongside Bybit.
Written by AI. May contain mistakes. Listen to the episode to check what was said.
Chapters
Tap a time to open that second in VOBybit's Vision for the Future of Finance
0:46 to 2:24
Discussion on Bybit's aim to merge banking, brokerage, and crypto exchange.
“How do you measure a$150 million Formula 1 sponsorship deal?”
The Evolution of Crypto Exchanges
2:25 to 4:33
Insights into how crypto exchanges are transitioning into comprehensive financial platforms.
“So with that, the product line is really exploring, expanding into retail banking.”
From Exchanges to Global Influence
6:33 to 7:28
Discussion on the shift from trading to global engagement for exchanges.
“I remember being one of those who was trading the Bitcoin and ETH perps on Bybit in 2020.”
Building Trust After a Crisis
7:29 to 8:44
Ben Zhou discusses the importance of transparency post-hack.
“we didn't have any issues with any government or any regulators so the game has changed and you realize the impact you are representing is different, not only as a company.”
Business Intelligence and Recovery
8:45 to 10:48
Insights on how Bybit's business intelligence tools aided in recovery.
“What do you want to tell these people who thought it was weird or surprising or would be judgmental towards that?”
AI Revolutionizing Business Operations
10:49 to 13:20
How Bybit employs AI to improve decision-making and operations.
“But your question is about dashboard, right?”
Data Management and AI Tools
14:04 to 15:10
Explore the importance of data management and internal AI tools for efficiency.
“So the BI job is to cook the data into a clean form and then feed it to whatever the business needs.”
AI's Impact on Business Efficiency
15:10 to 17:31
Discuss the challenges and potential of AI in enhancing business operations.
“learn a skill it has to be approved by our security team so a lot of things are rain fenced.”
Measuring Marketing Effectiveness
17:31 to 19:51
Learn how to assess the ROI of marketing investments through structured metrics.
“I feel like what AI does is the introduction of Excel.”
Sponsorships and Their Value
19:51 to 22:36
Understand the intricacies of measuring the value of sponsorship deals and their activation.
“And then you attribute probably 40 % of it to branding.”
Show all 29 chapters
Operational Decision-Making
22:36 to 25:31
Discover how to balance hands-on leadership with effective operational oversight.
“and in the end it's actually a full-on activation proposal with the number calculated so every month we can review it.”
Lessons Learned from the Bybit Hack
26:35 to 28:00
Analyze the security lessons and accountability in the wake of a major hack.
“that the Bybit hack made you realize in hindsight?”
Crisis Management After a Hack
28:00 to 30:20
Learn how to navigate leadership during crises and the importance of focusing on controllable actions.
“Fill in a$1.5 billion hole in eight months and then just look forward and just, right?”
The Aftermath of a Hack: Internal Changes
30:20 to 32:50
Understand the internal strategies implemented post-hack to enhance security and trust.
“What's your message to leaders who are dealing with big crisis or who have to deal with big crisis?”
Building a Bulletproof Wallet System
32:50 to 36:10
Explore the design and execution of a highly secure digital wallet system after a significant breach.
“To the internal, we worked on this thing for the next 12 months after the hack, right?”
Bybit's Growth and User Engagement
36:10 to 37:30
Discover Bybit's user growth and strategies for increasing daily active engagement.
Vision for Bybit's Future
37:30 to 39:40
Learn about Bybit's ambition to transform into a comprehensive financial platform.
“Bybit was the first exchange that offered Tritify, where it now is rarely available in Binance and other exchanges, but we were the first.”
Innovations in Decentralized Finance
39:40 to 41:00
Examine Bybit's initiatives in decentralized finance and the launch of their DEX.
“Actually, it's a project one of the team members started, and she wants to try this thing.”
Synergies Between DEXs and CEXs
41:00 to 42:00
Understand the relationship between decentralized and centralized exchanges and their potential futures.
“I think when we launched that we saw some synergy with still today we see some synergies is that any projects wants to wants to well first of all DAX and SACs are always a little bit separated, right?”
Bridging Liquidity Between DEXs and CEXs
42:00 to 43:10
Explores the synergy between decentralized and centralized exchanges and how liquidity can be bridged.
“Because otherwise they have this hassle of, okay, I want to list on Jupyter or Uniswap.”
Partnerships and Growth of Athena
43:10 to 45:11
Discusses Bybit's early support and partnership with the Athena stablecoin project, highlighting mutual benefits.
“Today I'm not sure if we're the biggest but for a long period of time we're the biggest exchange for USD AOM.”
Hyperliquid as a Competitive Force
45:11 to 47:28
Examines the competitive landscape, particularly focusing on Hyperliquid and Bybit's stance towards competition and collaboration.
“So these are the three main things that came out of it.”
Preparing for an AI-Driven Crypto Future
50:30 to 53:51
Discusses how Bybit is adapting to an AI-driven world, focusing on infrastructure improvements and client safety.
“I read recently some headlines Coinbase would invest in Bybit at the$25 billion valuation and help you guys launch in a compliant way in the USA.”
The Interplay Between Crypto and AI
53:51 to 56:00
Explores the relationship between the crypto and AI industries, discussing opportunities and evolution in both fields.
“The last crypto conference I went, I always thought I was in the AI conference.”
The Intersection of Crypto and AI
56:00 to 56:30
Explore how crypto and AI are converging and influencing each other.
“or have more deliverables than we today have.”
The Nature of Happiness and Wealth
56:30 to 57:56
Discuss the relationship between money, happiness, and personal freedom.
Investment Strategies and Risk Management
57:56 to 59:10
Learn about investment approaches and how to maintain asset value.
“know there's not much difference in lifestyle with the people so much more billions or whatever from that point.”
Managing Thoughts and Sleep
59:10 to 1:02:14
Examine techniques for managing thoughts and improving sleep quality.
“I do a combination, but I would say most of it is very defensive strategy.”
Self-Acceptance and Personal Growth
1:02:14 to 1:06:20
Understand the importance of self-acceptance in personal development.
“So, yeah, so in the morning, I would check out on that.”
Transcript
Automatic transcript. May contain errors.0:00How do you take Bybit to the next dimension? The next dimension is really to become this one financial platform. In the future, the concept of bank, broker, crypto exchange, all gonna merge. One place where you can do all the things that money can do. Buying a stock, buying gold, buying cars, making investments. Anything should be within one another. What's the end game for Bybit? End game. Ben Zhou, the co-founder and CEO of Bybit. A leading global crypto exchange serving tens of millions of users across markets. A builder advancing the convergence of AI and crypto into unified financial systems.
0:33Why would a CEO come on a podcast just three days after losing$1.5 billion? To me, building trust at that critical stage of one week and also explain the journey of why we do certain things. It's probably where I should be spending my time. It shows that the company is well run. I go back to what should a CEO do? How do you measure a$150 million Formula 1 sponsorship deal? Through this effort, it's not really the goal to calculate if I made the money or not because the money is already spent. So this whole measurement is really to improve the efficiency and activation of the teams. What's Bybit doing to prepare for an AI-driven world?
1:13One of the things we find, all of the API infrastructure, it wasn't built for AI. So for AI to connect to a Bybit API, it needs to make a lot of mistakes to figure out the most optimum way to use our product. What's one thing that you're holding on to that you know you should let go of? Maybe my Ethereum. Just kidding.
1:38Hi, everyone. This is the little bit that I know none of you like that can help us make a huge difference for this show. And we want to take it next. 71 % of the people who regularly watch When Shift Happens have not subscribed. And so all I'd ask you if you want to make a huge difference is the following. If you've seen this show before and you like it, help me, help my team. Hit the subscribe button and we'll continue to build this show for you. Thank you. Can you explain why you're meeting with prime ministers? well I think it's not I think it's the industry that's been becoming more mainstream I think ever since you start to see the trend changes that I think in 2017-18 crypto crypto exchange is really more trading focused whereas in the past few years especially in the past two years I think exchange is more or less becoming this one financial platform and if you look at how the product evolved the early days everyone only have derivatives that's super trading focused and then you have everyone focused more on spot which is more asset discovery and then you start to see exchanges offering payment card earned product which is more like a private banking earn even sophisticated earned product like dual asset like where you only get in private banking.
3:07So with that, the product line is really exploring, expanding into retail banking. Like we are even offering retail banking feature now, retail banking payments, cross-border payments and many other things. So I think it's all because the industry has evolved. crypto is there to kind of really change how the financial system works because it's 24 7 is global it's cheaper and it breaks barriers where you had certain financial choices let's say in Nigeria the financial product access you get is very different than someone from New York why it's just because they live in different parts of the world that was the issue before internet came along.
3:56But with internet, information stopped being segregated. Everyone gets the same access of information, whether you're in Iceland or in Vietnam. But because crypto is the money of internet, it's bringing that level of finance into this thing. And this is why tokenized asset is the new thing. RWA is all based on the concept that there shouldn't be any barriers. It should be accessible as long as there's internet. So I think that's kind of the industry's heading. And because of this whole background, we are becoming kind of the frontier of innovators that are changing the financial industry. And I guess this is why a lot of countries are embracing crypto.
4:35And I get to meet with prime minister. It's a long answer. So they reach out to you and say, hey, can you help us understand this better? Or you reach out to them and... I think it's typically the country will have a crypto framework and they would announce that they would view crypto as an innovation industry, as something that they want to promote and encourage. Then they want to meet some of the industry players and then we get a chance to meet. Otherwise, yeah, you won't get a chance. So it's not really a Bybit play as per se. It's a crypto industry play. I think so. It's like Brian Armstrong going to meet.
5:18Yeah, first and foremost, you are representing the industry. And you are representing a voice of the industry. We're lucky enough, we're sizable enough that we can represent the industry. And I guess that's why we get to meet. And obviously, I think from the government perspective, they want to send out a signal that they're welcoming this industry. They see it as an opportunity and they want to attract more others like Bybit to their country. And I think that's why the meetings are happening.
5:51Quick one. I want to thank our partners who help us make this show possible. I'd like to thank our friends at Jupyter, the DeFi super app. Anything you want to do on-chain, from trading to earning yield, you can just use Jupyter. Personally, I'd recommend getting the Jupyter wallet on either your laptop or your phone, 10 times faster and 10 times cheaper than the competition. You're going to love it. Thank you to the awesome team at Castcard, my go-to card to spend my stablecoins directly with my Apple Pay to buy anything, food, coffee, hotel night, or plane tickets without having to use a bank ever again.
6:25To support this show, please check the sponsor links in the description down below. You mentioned before we started, right? Most exchanges start with the perps. I remember being one of those who was trading the Bitcoin and ETH perps on Bybit in 2020. and now you're basically meeting prime ministers. Big difference. What's the most fun? The beginning or being able to go now to different countries, talk to this kind of head of states for the true entrepreneur in you?
6:59I think it's different stages. The fun part in the first part is really be able to innovate and deliver a product and then test the market. and now I think it's a different game that the industry requires a lot more compliance procedures that you need to be compliant first and that's where Bybit is heading towards yeah believe it or not we're probably one of the most compliant global exchange we didn't have any issues with any government or any regulators so the game has changed and you realize the impact you are representing is different, not only as a company. Maybe sometimes you're representing an industry.
7:46I think it's both fun. It's just the initial stage is very product-focused, quick testing product, and you get excitement because the market would welcome you if you have the right product. Now I think it's the impact you are making that are a lot more significant. and I feel it's also very fun because at the end of the day why you do this whole thing you want to make more impact last time we talked on this podcast was a bit more than a year ago right three days after the 1.5 billion dollar hack of Bybit which was a really amazing podcast went viral but there was a lot of critics there were a lot of people asking or even judging, why would a CEO, founder CEO, come on a podcast just three days after losing$1.5 billion?
8:47What do you want to tell these people who thought it was weird or surprising or would be judgmental towards that? I mean, if the critics is that, I mean, to be honest, I assume their assumption is I should be doing something else. But to me, building trust at that critical stage of one week and also explain the journey of why we do certain things is probably where I should be spending my time. And also it shows that the company is well run, that I don't have to be stuck in the mundane daily operations. And I go back to what should a CEO do, right? A critical point to me is wherever the company needs me the most at that stage, I need to do that.
9:34whether if at that point I need to be a PR person, I'll be the PR person. If at that point I need to be a support person, I'll be a support person. So I think that's how I see it. Remember you telling me that Bybit has a bunch of business intelligence dashboards that show you real-time numbers. And that was one of the reasons why you could make quick decisions during this crisis. What do this business intelligence dashboard tell you today in Q2 of 2026 regarding the state of Bybit global business? We are very healthy. We managed to actually last year was our highest achieved revenue year. We're not a popular company, but just for everyone to know that around, I think, October, we already filled the hole of whatever we lost.
10:36In the end, everyone got a bonus and there was still a dividend. So actually, we recovered rather fast. So the hack was, I think, February, right? In February, right. So it took about eight months. To fill the hole with basically company profits. Company profit, everything filled. Wow. But your question is about dashboard, right? Whether you're indirectly hinting about the revenue, but that dashboard changed a lot. So we now use AI. Tell me more about that. How does Bybit use AI to run the business? I'll give you an example of how BI uses it today within Bybit. So I would think previously before AI, everyone is eating a pre-cooked meal.
11:20If you imagine the business team of Bybit, like whether it's business development or growth product team or the country team in Brazil, they always have to, they always been served the cooked meal as a certain template of a dashboard, whether it's Tableau or Data Wind, and then it's filled, and every week they get the same data. And whatever they want to change, a tiny little thing they have to tell, call the BI guy, and the BI guy does some changes, and they see it. So it's always pre-cooked. With AI, everyone gets a kitchen. So what my BI team does now, I tell them, you stop cooking. What you do is you provide material, but good materials.
12:02So the big data team, which works, make sure they get all the fundamental data built in the data points to collect all the data. My current BI team just package it and throw that into the whichever business team we create an MCP server for them and in the order they want real time. What is an MCP server? It's like an internal server that they keep. Imagine a folder. If you are from Brazil country manager, let's say, you're my French country manager, you have now a folder and all the data points you want, we will submit it based on your need. Whether it's daily or hourly or whatever, maybe you say, okay, I have this new campaign.
12:43It's called 20 % cashback for any French user that gets a Bible card. So, I want to see how many user applies, the spending pattern, the cashback, how much cost, and then indirectly after they get a cut, how much do they trade and how much money we make. All of this data is now being submitted and they just tell their, like open claw basically, they tell their claw to say, generate this dashboard, I want to do this. And if I don't like this dashboard, I change and here's the data point. Here's my folder, figure it out. And then the dashboard is kind of being created by themselves. So the data is raw provided to each, I mean, kind of raw.
13:23It's basically clean, right? It's being cooked, cleaned, it's being cleaned by BI. So the BI team now is just doing cleaning now instead of cooking. And they let the front-end team, the business team do the cooking themselves. So they would provide the sort of data warehouse or data models, but then the business users would come and basically the dashboard would be built by an AI because you say, I want to see this. The challenge is a lot of the business data they want is a combination of multiple data. Let's say French user during this campaign period, how many participated in this event? French user means KYC equals French.
14:03Mika site for our regulated site. So there's multiple data points. So the BI job is to cook the data into a clean form and then feed it to whatever the business needs. So that's been a lot more efficient now. So it's pretty fun. yeah how much do you use these tools i use a lot i use it on a daily basis i play around with ai so we actually since the launch of open claw the first thing i did was to tell my teams i need an enterprise version of this bloody thing this is so good right and they were like oh there's a lot of security issues blah blah blah i don't care figure it out the bend the bend way yeah so it's okay so we created in our own maybe we shouldn't be talking about this maybe i don't know we'll get we create our own I'm worried because still a lot of security issues but we actually water sealed it so we have our own internal servers that host these open claw and any information in and out is guarded by our security measurement it can't really just learn a skill it has to be approved by our security team so a lot of things are rain fenced.
15:17But yeah, so we managed to give every single employee an open claw and basically let them to play around with it. But you start to realize the challenge of AI is never the AI. It's how much data access the AI agent can get. So when you're talking about an enterprise level AI readiness, it's never who can use pay for these subscription fees for Anthropic or OpenAI. It's never that because you pay, okay, what do they do? Just check with it, right? It's just a better Google, right? But if you give it access to a lot of your internal infrastructure with API keys, essentially the ultimate version is that every single employee, when they join, they get an API key and that represents their identity.
16:03Whatever they can access, the AI should mimic it. So within Salesforce, within the CRM, a lot of agents can do a lot of the manual work for the employee. so that's kind of the ultimate version of the kind of the fundamental I think shift of AI infrastructure what's the moment you realize oh shit like this is this AI stuff is game changing for the business I think I've been playing around with it for a while I think the there is a moment I thought it's going to shift there's also a moment later I'll be like okay this is what makes some efficient change, but not completely dramatically. And I don't see it happening like how, and I think a lot of company are laying off stuff.
16:53We're not doing that because I haven't reached to the point. I believe that AI actually is going to replace so many of my labor force. I also feel a lot of company is simply just laying off people and they just use AI as excuse. Right. Of course. The, the, the hard, the hard thing is how do you actually measure? the AI output. And you can see the token spending within the company goes crazy. In my mind, I'm like, okay, how much actual efficiency saved do we get out of it? And that's always the hard part. So you need really a close loop to measure this efficiency. To me at this stage, I feel like what AI does is the introduction of Excel.
17:36Previously we didn't have Excel, now we have Excel. That's the dramatic change. but how dramatic to each department we're still trying to figure it out and measure it do you try to measure everything in the business how do you measure a 150 million dollar formula one sponsorship deal oh it's easy actually that's the question I ask a lot of my marketing people when I hire them and most people don't give me the clear answer no you have a very clear proposal before you commit to this thing. You measure all the assets you get. So with Formula One, it comes with how many races? 25 or whatever a year, right?
18:24And you divide into country. You go to the country manager. Let's say for Japan, I have one year event. Who are we going to invite? How many tickets do we get? How many VIPs do we going to invite? How many affiliates do we invite? Or KOLs, let's say. If the KOL invites, how many posts they're going to post based on this event? And you measure the UV altogether, right? And through the UV, how many became sign up? So how many become deposit? And then you have VIP users that you invite. You just show them a good time. But then you measure their retention afterwards and their lifetime value after an event like this.
19:03Although a lot of them, it's hard to measure, but you still got to try. I think that's what we tell the teams. So you have all these things. But you also have intangible things where you have a potential business partner that you invite. Is the deal closed or not? Through this conversation, we trace. But through this effort, it's not really the goal to calculate if I made the money or not because the money is already spent. Even if your result is not. But through this access, I can measure if my team are really utilizing the asset well. and they would tell me we invited 20 people to the Japan event.
19:42In the end, 10 was closed. So for next year, I can say I want to close at least 60%. So this whole measurement is really to improve the efficiency and activation of the teams. And then you attribute probably 40 % of it to branding. And the branding part, it's just sheer voice and typical things you just kind of attribute it because it's just hard to measure. But still, there's a methodology you can try to do it so if you don't renew the Red Bull Formula 1 sponsorship after three years it means that you didn't reach the goals through all these country managers or it just means ah this is we've done that it was great now we're trying something else the the value we start to see is diminishes every year because you end up reminding the same people this is very honest truth and then the same people would have expectation that they will get invested.
20:38If they don't get invested, there's actually damage to the business. There's damage to the business. So in a way, there's a human element to the invitation thing. Interesting. And then there's a whole activation team I need to sustain to maintain this whole process. Beginning of the year, there's a whole giant roadmap of fucking things that every single country needs to fill, every VIP team, they need to calculate. if you actually calculate the manpower you spend into acting with, it's probably double the price. I was going to say, yeah, it's much more expensive than 50 million per year. Right, it's much more.
21:14It's much more. If you want to do a good job. Yeah. If you don't give a shit and you just randomly give out, fine, but then as a business, we have to do something about it, right? So we start to see the value diminish and the cost start to increase. If we're going to do another three year, for sure, we're not going to make the money. And also the branding effort, I would discount it 50 % because you already been there for three years. You know, the branding result might be it's better to spend it somewhere else. I don't know, like a football or something. So that's kind of the logic. Yeah. Football or tennis, I saw.
21:48Tennis we sponsored. Yeah, we sponsored the Stockholm Open. Yeah. Why? The same. We run everything with numbers. so it's the EU team that brought it up they see it was a good opportunity we looked at cost and then I said okay give me a proposal of how you're going to activate how am I going to measure the result always the first three proposals you don't even look at it because they are completely shit it's just that the first proposal is always Ben this will increase our branding we grow awareness no I don't want that shit give me the numbers who are you going to invite how are you going to activate what's the activation look like and how much is the activation cost going to be.
22:34So gradually they refine the proposal and in the end it's actually a full-on activation proposal with the number calculated so every month we can review it. 10 % progressed. What was the result? Was it as good as 10 % or 5 % or half of it? That serves as a benchmark. If the team want me to ask for another sponsorship, I will be based on last sponsorship and the number you give me and the actual result, I would discount 50 % this time, you know? And this is how much other things, yeah. You seem to be super aware of all these different things that are happening in the business. I mean, this is obviously a big one, $150 million in three years.
23:16What are the things that you are involved in and you challenge people from the different countries on? And the things that you don't, I don't want to say you don't care, but you're like this is too small for me to have a look at? I think I'm pretty involved in all aspects. In say the countries that we have operation, I'm involved in a bi-weekly basis. But the meetings are very fast. So let's say 15 minutes with each country. There's a fixed format. We look at the top numbers of the country, the channel performance, and then the things they need support with so I can make a quick decision. my job is really just to make decisions all day long.
24:01Because sometimes, obviously, I don't have to make decisions, but then the decision gets made rather slowly if I don't step in. So I would say I'm pretty hands-on on all aspects. I look at it. Which aspect, I don't really look at. Like extremely mature teams, I don't let them kind of, for example, our support team, their OKRs, I look at maybe every quarter. The OKRs, how are their LSA achieved? How fast do they respond? But even with support, their issues, like we are expanding in multiple jurisdictions. I mean, we work with local banks and the local banks are giving us a lot of shit for, let's say, they just want to EDD our customers for no reasons.
24:51And when customers get EDD'd, it means they made a deposit. They can do nothing with their money. They just get enhanced due diligence and they have to fill a bunch of questionnaire. It's like when you try to get a Bible card and they all of a sudden say, where's your money come from? What's your address? What's your girlfriend's name? What's your dog's name? I don't know. It depends on which partner we work with. So then these things that comes up, I need to help the team to get evolved. Like, okay, why are they asking? Can we, if this has to be asked, can we simplify the process so our clients get a better user experience and all of that.
25:26So yeah, whenever there's an issue, I'll say pretty much I'm there. Yeah. Quick shout out to our sponsor Athena. It's one of the fastest growing projects in DeFi with over$7 billion in stablecoin supply and an average 11 % APY on SUSDE. And importantly, zero DPEG since launch, which is exactly what you want from a stablecoin. Go check them out. we have a link to the Athena website in the description for you. Big thanks to our sponsor, SumSup, the leading full-cycle verification platform for crypto, trusted by 8 out of 10 of the world's largest exchanges. If you're building in crypto, you already know.
26:07Ford moves fast and regulators never chill. SumSup gives you full-cycle verification in one stack, KYC, KYB, transaction monitoring, and even full-travel rule compliance across 1 ,800 plus virtual asset service providers. Their AI flags suspicious behavior and account takeovers in real time before damage is done. Check the link in the description down below to learn more. What's the most surprising thing that the Bybit hack made you realize in hindsight? I mean, to be honest, the whole security part and the tech part wasn't something I was fully on top of. I was more on the business side, a lot of things.
26:57And this is why afterwards I'm fully on top of the security things and making sure that also. Also, there was a bit of a gap within the company, I guess. You start to see, it happens all the time. The scope of one department, although it's called security, it's very different company by company. the way we got hacked is because we use a third party wallet and that wallet got hacked and in security scope and our own security scope at the time they cover all the internal things and they were like well external vendors we have thousands of external vendors and who select us external vendor was at the time which long time ago maybe finance team they said let's use this wallet providers We think they took a look and then kind of there was no constant monitoring and stuff.
27:51And then so, yeah, we changed the scope and making sure that it's fully covered as long as our asset covers, security would cover that. So, yeah. So that was some of the scoping issues. when you have an external vendor like that that is partly or fully responsible for a hack like that how does it work for a company like you do you say i mean like do you go after them do you say oh it's our responsibility because we made this decision and i mean you probably go back to some contracts i guess but like how do you deal with this and how much are you looking forward versus just looking backwards, pointing fingers, or just saying, let's just swallow this, work eight months, fill in the hole.
28:45Fill in a$1.5 billion hole in eight months and then just look forward and just, right? You can't do anything. You can't do much. There's also, no, the decision is made based on the counterparty, I think. How much is the likelihood you would get something out of it based on the energy you want to spend on it, right? When we looked at it, obviously we considered suing safe. We looked at safe, and the whole company doesn't have that much money. So for us, then it becomes a point of, do we want to make a statement for the reputation sake? And then we calculated how much time we involved. I think they're in Germany, so our contribution, everything we take in Germany.
29:30and also when a thing like this goes to the court, every single document becomes open. That means there's going to be tracebacks on every little details that they did, every little detail we did during the communication. It will blow up as a full story again, right? And we calculated, is it going to look good on us? Even if in the end we win, do we earn like the reputation PR thing or most people just think, baby, you fucked up. Even until today, people say, baby, you got hacked. Right? So I admit it. I think it was, and most likelihood, I won't get any money out of it. So the only reason I will be doing is reputation awards, which we also don't think is going to be a long legal battle and things.
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30:16So we're like, okay, then we move on. You know, so, yeah. What's your message to leaders who are dealing with big crisis or who have to deal with big crisis? Or who will have to deal with big crisis? In terms of dealing with it or in terms of the follow-up decisions? I would say first time something big happens and maybe not everyone is able to have a whoop score as low as yours. What would you tell them? I think I think the critical when that moment happens you got to remind yourself what is your role require you to do at a time stop thinking about the consequence because or I guess stop thinking or focus or spending your energy on things you cannot control only spend at that critical time on the things you can do right something I cannot control is the money is already gone that's out of my control Something I cannot control is people is going to view us and think that we fucked up, right?
31:25Something I can't control is whatever has happened. But what I can do is do something about it so people might start to think at least we're transparent, right? And we regain the trust. So the whole point at that time is for me to focus on how to do that and also making sure all the teams are well managed so the teams are freaking out, right? when an incident happens, if you are not, if you don't have your mind in a clear place and giving out orders. So first of all, you got to give very clear orders. If you stop and you are questioning, or should we do this? You're asking the team actually, hey guys, should we do this?
32:04Should we do that? I think they're all going to give you random things and you will never get the answer. So from that point on, I just, I read, you know, I just giving marching orders. finance team you do this wallet team you do this um uh social media team you do this pr team get ready i'm gonna go on a live stream um so everything is in order and and they feel like okay every team is stopping not in chaos and you start to see some teams a little bit chaotic like customer support like everyone's freaking out what do we do i say okay we're gonna we're gonna give everyone withdraw don't worry right calm the client down and we're gonna do in this order and then so they can go back and do their job so i think that's that's uh that's the most important for me yeah one one thought i thought actually recently i was thinking about the this this hack but i was also thinking about big moments like ftx luna and all that stuff is there is there is this crazy attention for a couple of days or a week right the drama of the day or the drama of the week but then everyone moves on and so it's kind of crazy how quickly people are in the spotlight and then they're forgotten whether they're dead or alive it's kind of ruthless and yeah I would say it's like a particular thing in crypto I would say where where you
33:38one or two decisions can change completely the fate of your life or your business life right and then it's gone yeah right right because people be like oh the baby hack or or the swiss bork hack or ftx or people who lost their money in luna and then life moves on and people some people are basically dead some people are alive and that's it and it's all based on a bunch of decisions you made before and then it just continues. No, but it's only to the external. To the internal, we worked on this thing for the next 12 months after the hack, right? There was a full plan on, first of all, we realized we can never rely on a third party on such a big asset.
34:20So we need to build a banking grade code wallet system that's completely bulletproof, right? Then we consulted all the security firm and existing solutions. We picked the most secure solution, which is HSM, banking-grade HSM, locked in a vault. But typically the problem with HSM is this hardware. The problem with iPhone, if you put it in a very cold temperature, like minus something, 20 something, you can extract all the information out of it. that's the problem with regular hardware right but if you are in a completely cold hsm even if it goes in a hydro cold solution it won't it will destroy itself it's a military grade banking vault secret keeper keeping machine but those machines are designed typically for many other purposes not only for crypto so you need a layer on top like application and we can obviously design this but it takes too long so we need a third party normally the hms wallet team hardware team provides that but we don't use it because we worry if they know it's me and they have both systems so we need another third party that provides only this layer and then so we find this with multiple three four firms eventually we find this that can match this and we put them in a in a physical location with the vault we inside the vault is completely no internets and just multiple cameras and then there's multiple layers of solutions where you how you design the room if there's a fire there's automatic oxygen is gone let's say like i mean all sorts of things so it took us almost eight months to design execute and then to make sure that uh there's multiple layer of team who open the door there's one team that opens door one the only key keeper key can go in and then he relates to other guy who sets the key it's crazy but in the conclusion is you really literally have to be physically breaking into that vote and you have to know all my key personnel and half of them have to be co-working with this guy to be able to do something about it so I think that's only one thing we did on top of that there was multiple all this happened and stuff so we after this is ongoing for us for a long long long time yeah how big is bybit today in terms of staffing or give me some key numbers uh 85 million users globally um how many users were one year ago uh 63 i think wow yeah what's a user monthly active user how do you how do you categorize a user well no no so this is just register and kyc uh 85 million if you talk about uh active user we don't really look at the monthly we look at the daily we probably have half a million using the app uh logging into the app or the website half a million user every day yeah yeah make us dream big how do you take by bit to the next dimension I think the next dimension is really to become this one financial platform where truly we can be the place that offers true financial freedom where they get access to all sorts of asset classes they want.
37:57Bybit was the first exchange that offered Tritify, where it now is rarely available in Binance and other exchanges, but we were the first. So we spent quite an amount of energy to connect users in crypto back into Tritify and connect Tritify players back into crypto. And also offer payment, card solutions, basically whatever you want to do with your money, Bybit should be the kind of one-stop shop that helps you with that. So it's becoming a bank? Or much bigger than that? I think in the future, the concept of bank, broker, crypto exchange, all going to merge. Essentially, it's one place where you, one place where money things does.
38:45You can do all the things that money can do. Buying a stock, buying gold, making investment, or having a flexible savings. card spendings payment spendings transfers pay bills uh buy cars you know anything it should be within one app what's the end game for baby end game if you have to think about even after this one single place financial platform for people's life
39:27what's the end game for JP Morgan
39:35if we want to be the next JP Morgan then what's the end game I think you want to be a truly global platform that's serving clients 24 hour non-stop with all the financial services that we can offer
39:56yeah i think that'd be kind of cool of a dream place we want to get to yeah you mentioned 24 7 and you mentioned before you said i'm going to talk to these prime ministers because money is doing to crypto is doing to money what internet did for information borderless right This involves decentralization, kind of decentralized concept. Bybit made some Web3 pushes. One is called Byreal. What is Byreal? It's a DEX. It's a spot DEX on Solana, basically. Actually, it's a project one of the team members started, and she wants to try this thing. she sees opportunity it's one of those things we incubate and we support our own team to do yeah why does that make sense for a business like Bybit?
41:01I think when we launched that we saw some synergy with still today we see some synergies is that any projects wants to wants to well first of all DAX and SACs are always a little bit separated, right? Or you see exchanges have their own DAX, but only on their own chain. You haven't seen a centralized exchange making much of an impact other than a wallet. A lot of people are having their wallet, and that's kind of their infrastructure to play into the Web3 world. But most SACs don't have other infrastructures other than just a wallet, right? And when we look at DEX, we feel like it's a problem for projects that they always want to list on a SACS and they also need a DEX.
41:54What if we can offer them both? And then helping them to bridge the liquidity. Because otherwise they have this hassle of, okay, I want to list on Jupyter or Uniswap. But then I have to talk to the SACS to also list it. and then like there's a bunch of things. So we see a little bit of synergy there and that's how we play the buy real is that we see that liquidity can be bridged and also we can offer a project, both places do listing at the same time and then offer the client the benefit of trading in both places at the same time. Do you see a world where DEXs take over sexies? not in the recent not in the next 10 years maybe why
42:48because we're the road and the bridge and the transportation to to the web3 world and I think majority of people are still not there yet so they need to go there they need to go through us if they want to come back to the real world most most cases they do have need they still need to come back to to the infrastructure right yeah
43:13bybit is doing some amazing things based partnering with some people key people and key projects in the space to do some of those things we'll talk about a few of them today one is ethina what is bybit doing with ethina what are we doing with i think bybit was one of the early supporter of Athena. We were the biggest exchange. Today I'm not sure if we're the biggest but for a long period of time we're the biggest exchange for USD AOM. And Athena is the stablecoin based on the concept of doing arbitrage on the exchange and then offer the yield to the client. With this whole mechanism they offer this stablecoin, right?
44:01The reason we saw it interesting because first and foremost, we are a big derivative exchange. If this project ever wants to survive, it's almost like this project is built for Bybit or exchange-like Bybit, BitMEX or OKX or Binance with big OI and good funding fees to arbitrage. So I just thought it was a cool idea. and so we think they're going to become pretty big at some point. So we want to support. So that's how the partnership happened. When was that? Oh, I think that was like two, three years ago when they first started. Nobody know them. They just, the founder guy came to me and talked about this idea.
44:45And we were like, okay, it sounds like a cool idea. Let's give you some support. At the same time, look, I'm not doing it for free. This stablecoin is based on trading volume. so they will trade massively on Bybit so we're like okay this is interesting if they actually take off it will contribute a lot of revenue to the exchange so why not you said we thought they would become big three years have happened yeah what do you think about the project and the partnership today three years later you think it's probably one of the largest projects that came out of this last circle I mean, if we look at the last bull run and the whole cycle, who really came out of it?
45:28It's probably USD, Hyperliquid. Who else? Some prediction markets maybe. Yeah, a prediction market. Yeah, definitely. So these are the three main things that came out of it. All the rest are kind of, I don't know what's going on with them, right? So I think definitely we made the right bet. And the partnership is still ongoing. It's still good. Athena yeah Athena got a bit a hit during that October 11th thing I think there was some DPAC happening but I think they came back yeah looks pretty good yeah what's your only thoughts on a product like Hyperliquid that is pretty incredible for the space but it is also at the same time a big competitor yeah In what aspect do you mean my thoughts on them?
46:24Do I think of them as a competitor? Do you think of them as a competitor? Do you... Because I feel like it's this project that most of the space or the entire space is actually behind in terms of ethos, the way it's been built. Is there something that a Bybit could do with a project like Hyperliquid? for example I saw Byreal leveraging Hyperliquid for perps yeah so we're not we're not competing with them we're instead working with them a lot of times Bybit likes to work with the partners rather than trying to compete with each other what are you doing with a project like Hyperliquid what do I do you say we're partnering with them oh you mean Byreal so Byreal is is one of their brokers leveraging their derivatives But although I think the buy real volume is very small, I don't think Hyperliquid even care about buy real.
47:21But as an exchange perspective, I don't really see Hyperliquid as a competition
47:34because a lot of our clients, we haven't seen a lot of our clients leave Bybit because they want to go to a Hyperliquid type of deal. a lot of times our clients go is simply because we cannot serve that clients anymore due to licensing or compliance for example this is going to happen very soon europe got mika license last year we got a mika license and then very soon we need to migrate the mika eu clients into our mika site mika site doesn't have derivatives even if you have a mifid license which is is the derivative license for EU, it offers up to 10 leverage. It's nowhere competitive to hyperliquid.
48:22So what happens to those clients who wants to trade high leverage? They will go there. So I think hyperliquid positioning is quite unique in a way that we cannot compete. We are not competing, right? But I also do have concern that when regulation catch up, hyperliquid might have issues. That's my honest view. is that during the 2017-18 age of BitMEX, nobody was KYC'd, everyone was happy. And I feel like that momentum shifted to DAX. But I think regulation will catch up. And gradually, if we offer a better or a similar compliance product, even with 10 leverage, I think a lot of clients will stay with us.
49:09So eventually, I don't think, but there's also taxation issues there's also people who are just paranoid with KYC and they might go to Dex so at the end of the day it's things we cannot offer so I don't consider them as a competitor competitor is someone who offers the same thing and competing with me on the same offering right yeah Quick one I want to thank our partners who help us make this show possible thank you Trezor my favorite cold wallet to store my crypto and make sure I sleep well at night. If you want to order a treasure wallet and sleep well at night too, you can use my promo code WSH10 to get a 10 % discount.
49:49Big thank you to Bitwise Asset Management for backing today's conversation. Bitwise is a crypto specialist asset manager with more than$15 billion in client assets across 30 plus crypto solutions, including ETFs, index funds, alpha strategies, staking, and more. However you like to invest in crypto, Bitwise has something for you. Thank you to our friends at SWE for supporting this show. SWE is a scalable layer one blockchain that's fast, secure, and affordable, built by previous Facebook developers, and that delivers the benefits of Web3 with the ease of Web2. To support this show, please check the sponsor links in the description down below.
50:30Another partner of Bybit. I read recently some headlines Coinbase would invest in Bybit at the$25 billion valuation and help you guys launch in a compliant way in the USA. Is this correct? Yeah, that's a rumor. It's a rumor. Yes, yes. Can you tell us something about the rumor? I can't comment on the rumor. I tried.
50:57What's Bybit doing to prepare for an AI-driven world? I read some stuff about the Bybit AI Hub. Yeah. Do you want to tell us what that is? So it's, well, everyone's trying to use their agent to connect to the exchange today, right? One of the things we find we didn't have is our API and all of the API infrastructure was built for trading firms. It wasn't built for AI. So for AI to connect to a Bybit API, it needs to make a lot of mistakes. it would need to burn a lot of token to figure out the most optimum way to use our product to place the order to buy a earned product to i don't know to do basic things so the first thing we did was to but the infrastructure is there everything is there it's just that there is no road sign for the ai the ai gets lost so immediately we like okay we need to build all the road signs and print a map for the AI so they know.
52:02So those are basically the open API specs, which is for AI to read. Immediately they will get, okay, this is how I place the order. And then a bunch of skills for them to learn very quick to know how the internal API structure works so they can place orders. Yeah, and then the lastly is we build a bunch of MCP servers. how do you say that? So the spec is like when you go to a restaurant, there's a menu. So previously, there's no fucking menu. The AI just come in and they just, what am I going to eat, right? I have to figure out, go to the kitchen, figure out what the fuck is going on. So now there's a menu, but still there needs to be waitress.
52:47If you don't have waitress, they have to open, go all the way to the kitchen. And how to get to kitchen is a bit complicated. So we built a bunch of MCPs which the servers standing by. If the AI needs something, it will grab and fold them immediately and pack it to them. Yeah, so that's what we did. And then we realized one more thing we're lacking is we need to be prepared for AI world, AI agent world, that most clients will be worried their AI will freak out and lose a bunch of money. So we need to create this AI sub-account. So you as the master of your slaves or AI, whatever you call it, you can set stop loss, maximum leverage or you can enable only the product you want.
53:32And also there are certain security features like you cannot make internal transfers. You cannot, even if my AI gets hacked, they cannot do many things because I will block all these things from my side. So these are the things we're building. Essentially, one word to say is we're trying to build an AI-ready world with an AI-ready exchange. you've been in crypto for a long time you are probably very interested by AI for a long time also where is AI or where is crypto compared to each other in terms of how evolved each ecosystem are because there's so many people now crypto has been a boring phase it happens in a couple of years, they're leaving.
54:23They all go to AI. They all go to AI. The last crypto conference I went, I always thought I was in the AI conference.
54:35Do you sometimes feel like, I mean, obviously you have an incredible business. You're probably doing a lot of investments outside of crypto. Do you sometimes feel like you're missing out now on the next big thing by being in this industry, deep in this industry? do you not care? How do you compare these two industries in terms of where they are in their evolution and kind of phase?
55:02Oh yeah, I think both are extremely early. Maybe crypto is more at least adopted from an infrastructure point of view. Infrastructure, I'm meaning law, regulation, licensing and then how ready are the institution, great service adapting it? You know, you have banks, a lot of trading firms accepting crypto, right? AI, I think, but AI is so fast. They always say when a new technology comes, it will always come in the same events of circles, but just faster. And I just feel like AI is so much faster. Does that mean that there is more opportunities in crypto? I don't think they conflict each other.
55:55I think they actually supplement. Because I look at AI from twofold. One is how can it help me or Bybit as a company to become more efficient or have more deliverables than we today have. Number two is how do I build exchange to make sure when the AI ages here, we are ready. right
56:19so I wouldn't say I'm missing I'm actually always working on it as well from a crypto perspective and I think the two industry will always those two crypto and AI will collide so much because for the Asian they would literally use crypto for transaction for spending most likely so this is why a lot of the crypto folks are focused on AI because I don't think fundamentally they think they are shifting focus they are just seeing a new trend within crypto or the future how those two things would merge right yeah are you happy happy very happy yeah what makes you happy um i can solve problems every day um i almost go to the gym every day so that makes me happy uh the family is all good that also makes me happy yeah so I think so far I don't see anything that makes me not so happy yeah do you feel happier now that you're worth a lot of money if you compare to yourself back in the days
57:30I think the money part is not bringing me happy but what money does it gives me a lot of freedom to make choices on how I spend my time that makes me happy yeah but if i'm just sitting on the money and i just look at the bank account number let's say you add one more digit or two more digits does it make me extra happy i think once you reach to i don't know how much money a year income i would say maybe a few million i don't know there's not much difference in lifestyle with the people so much more billions or whatever from that point. I think everyone's eating the same steak. Everyone is flying the same thing, drinking the same water, living the same bloody, okay, you have more rooms, but it doesn't bring you crazy happiness, right?
58:16But what money does is I think it saves time and you don't have to spend time worrying about security stuff and maybe you can focus on more things that you want to do. So that makes me happy, yeah. What's one thing that you're holding on to but you know you should let go of?
58:38maybe my ethereum i'm just kidding i mean i recently had someone think are you actually asking like in terms of investment i i i thought like they were probably talking about that oh just kidding i'm just kidding yeah uh rephrase the question sorry yeah yeah what i mean it's a good answer
59:03can you just share with us like in terms of portfolio because you're also an investor like how do you see i'm actually not so much of an investor i'm not good at investing i'm definitely much more good at building things but what do you do with your money like mostly do you say i'm just gonna buy bitcoin i'm gonna keep it in cash i'm gonna buy some gold i'm gonna give it to a wealth manager and give them 1 % a year so they can take care of this and I don't look at it? I do a combination, but I would say most of it is very defensive strategy. Just trying to cover my ass that I, you know, I don't want to be broke one day and I have to worry about money.
59:46So a lot of it is just how do I make sure my asset value maintains the value. I do buy a lot of Bitcoins. What do you, when you buy Bitcoins, what's your strategy? Just say, I'm going to keep this forever. Yeah, I think this is a simple strategy when it's cheap. When it gets to 50K, you buy some more. When it goes a bit higher. What does the voice in your head tell you every morning when you wake up and every evening when you go to sleep? It's never the same thing. I don't know who actually has the same thing. What did the voice tell you last night and this morning? This morning is probably...
1:00:38What am I going to say in this interview? No. How do I not say too much shit? Yeah. My problem is I cannot control and I say too much shit. You will never beat the last interviews. I think my wife makes me stressed. Yeah. Imagine the shit I got when I got home But yeah I think I have this Daily in the morning I do a kind of Quick recap of What's on my mind It's so funny So you know how everyone says The AI agent helps you to Remind things like you tell Your claw to Remind you this and this And I found a pattern that even i tell him to remind me i don't look at the remember reminder because i'm i just when the reminder comes like fuck you stop look reminding me shit you know so i realized i still have to use my own brain so after using the ai so much i i kind of came back to where i was i just don't rely on it to become this super agent assistant thing where i still like to use my i don't know brain to remember things and probably because your brain will filter out out of all these reminders what is really important now and all the rest?
1:01:57No, no, exactly. Whenever it asks me to remind me, when it actually reminds me, I look at it and I'm like, this is not important. And then I have to ask myself what's important and then I just do it based on what I think is important. But at the time, I thought it was super important for some reason, right? So, yeah, so in the morning, I would check out on that. At night, I really try not to think. If I still think, I won't be able to sleep. And my problem is that my sleeping is I'm not sleeping enough. How do you not, how do you try not to think? How do you not think? You play some sleeping meditation.
1:02:34So I actually play some sleeping meditation that there's a lady I listen to almost every night. She's like, no, try to sleep, relax, let go. You know, this type of slow voice. Yeah, English. Slow, slow, very slow voice. And I try to listen to it. I don't want to think at night. before I go to bed. Yeah. Tell me one thing that you learned in the last 15 years that I can take with me for the next 15 years of my life. I think when it boils down to, it's kind of accept who you are and accept the way you do things and don't have the conflict within so much. a lot of times i feel like the first maybe five six years of my career i have to do many things because i i care about not care about like i still care about it's just that a lot of things internally there's a conflict and i do things maybe because of that person or because i feel like i'm a ceo i should be doing that or i'm a manager i should be doing that it's just a lot of expectation um in this interview i should be doing this and that but after all these years I just feel like you should just be yourself and because the result of twisting and not be who you are it's never the things I want the result that turns out so I just try to be who I am and don't conflict and battle with myself too much yeah let's finish the interview with this conversation with the most important question who is Ben?
1:04:20you ask me I think almost every single time the first time I did but now because you're saying I need to not have this internal conflict which is so interesting because yesterday I had a therapy session I see a therapist every two weeks and she was telling me you have this internal conflict and you're doing these things but actually this is not you right and I'm struggling so much with this
1:04:46is that what you tell yourself at night this morning i probably did but like yeah just who is ben when you say like i don't who is the ben that when he's himself doesn't have too many internal conflicts
1:05:05i think deep down um first of all you have many faces um that as a person you're never defined by one. I mean, that's my struggle as well, is that I see some people just always consistent. Like I have a few friends who are just constantly very consistent in every single phase. Maybe only that's the phase I see, but I can see myself when in a company, when in a family, when with my friends or with my pals, almost different side comes out, right? And And the struggle is which side is really me, right? What it boils down to all of them are, I think, is problem solver. I think I enjoy being solve a problem.
1:05:58Also, I enjoy responsibilities. So when there is an act based on responsibilities, this is why I'm in a company, I'm in home, because I'm the responsible father or the husband. so who is Ben I think is responsibility driven problem solver probably that's how I describe myself thank you so much for doing this Ben for coming a third time on when shift happens and I think a lot of people I mean not I think so many people told me this guy is so amazing after last podcast they nailed it they did pretty much everything right in terms of PR in terms of operations and it's not we've seen so much of the opposite in this industry right and so I think the industry was super impressed by you and by the way you guys handle that and I mean you come back today you say within 8 months we're good like now we're on another level it's amazing to see and it's amazing that you despite all that you can just be yourself and not care too much about the way you say things.
1:07:12Thank you. Thank you so much for doing this. That was awesome. Thank you. As you probably know by now, I host some of the biggest names in Bitcoin and crypto on my podcast. But a lot of the best stuff never makes it on air. The Shift newsletter is where I share that raw behind the scene alpha, the insights, stories, and lessons straight from my guests that you won't hear anywhere else. If you want the real insight take on Bitcoin and crypto, join my newsletter, the shift in the description down below.
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Ben Zhou, co-founder and CEO of Bybit, reveals how he led the company back from the biggest crypto theft in history - filling the $1.5 billion hole in just 8 months while still paying bonuses and dividends.
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The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.
0:00 Introduction
1:39 Please Subscribe
2:04 Why Ben Is Meeting With Prime Ministers
5:52 Partnerships: @JupiterExchange @KASTxyz
6:32 The Most Fun Part About Building In Crypto
8:16 Why Ben Would Go On A Podcast 3 Days After Losing $1.5B
11:00 How Does ByBit Use AI To Run Their Business
17:47 How Do You Measure A $150 Million F1 Sponsorship Deal
21:47 Why Did ByBit Sponsor The Stockholm Opens
23:07 Why Ben Is So Hands On Consistently With ByBit Decisions
25:33 Partnerships: @Ethena @sumsub
30:20 Ben’s Message To Anyone Dealing With A Big Crisis
36:51 How Big Is ByBit Today In Terms Of Key Numbers
37:38 How Do You Take ByBit To The Next Level Beyond
39:09 What’s The Endgame For ByBit
40:03 What Is Byreal
42:34 Does Ben See A World Where DEXes Takeover CEXes
43:13 What Is ByBit Doing With Ethena
46:05 Ben’s Opinions On Hyperliquid As A Competitor
49:34 Partnerships: @Trezor @BitwiseInvest @SuiNetwork
50:30 What’s ByBit Doing To Prepare For An AI Driven World
56:57 What Makes Ben Happy
57:21 Does Ben Feel Happier Now That He’s Worth A Lot Of Money
58:30 One Thing Ben Is Holding Onto That He Should Let Go Of
59:04 What Ben Does With His Money Investing Wise
1:02:58 One Thing Ben’s Learned That You Can Takeaway Today
1:04:11 Who Is Ben Zhou
1:06:20 Closing Thoughts




