Announcing Series 12

0:00This BBC podcast is supported by ads outside the UK.

0:30Whole Foods Market. Make your summer sizzle. Ever invest in something that seemed incredible at first, but didn't live up to the hype? Like those$5 roses at a gas station, or a second-hand piece of technology that breaks in the first 10 minutes? Marketers know that feeling. We optimize for the numbers that look great, impressions, reach, and reacts. But when they don't show revenue, well, that's a not-so-great conversation with the CFO. LinkedIn has a word for that. Bull spend Now you can invest in what looks good to your CFO LinkedIn ads generates the highest ROAS of all major ad networks You'll reach the right buyers Because you can target by company, industry, job title and more So cut the bull spend Advertise on LinkedIn The network that works for you Spend$250 on your first campaign on LinkedIn ads And get a$250 credit for the next one Just go to linkedin.com slash broadcast.

1:32That's linkedin.com slash broadcast. Terms and conditions apply.

1:58First time ever, you'll be able to watch our episodes in full video. Yes, great news. Unless, of course, you don't want to see my face. Sorry about that. You will have to see my face. Swing some Radamouse. But this series is going to be a great one. We are starting with an epic journey through Homer, the Iliad and the Odyssey, where we're joined by Kyle Smith-Bino in Comedy Corner. What do you know about Ancient Greece? The Iliad, the Odyssey, any bells? I'm going to say Medusa. Is that anywhere near? I'm a little bit off. We'll get you back on track. Thank you. And then we'll be learning about Francis Galton and the racist, discredited pseudoscience of eugenics with Desiree Birch.

2:39He gets a lovely medal from the Royal Geographic Society. We're going on holiday. No, not quite. No, this is... Congratulations, young white explorer. You have done the correct thing as your award. What? We'll meet many medieval saints in their bone boxes with Rachel Parrish. what had he done Ulrich to merit he's been a confessor I think just a very good boy just been a good boy top lad standards were quite low at the beginning plus loads more so that's series 12 of You're Dead to Me if you're in the UK you can listen first on BBC Sounds or watch on iPlayer on the 26th of June if you're outside the UK you can find us on bbc.com or wherever you get your podcasts new series launches on the 24th of July.

3:28Thanks very much. Bye.

3:32Ever invest in something that seemed incredible at first, but didn't live up to the hype? Like those$5 roses at a gas station or a secondhand piece of technology that breaks in the first 10 minutes? Marketers know that feeling. We optimize for the numbers that look great, impressions, reach and reacts. But when they don't show revenue, Well, that's a not-so-great conversation with the CFO. LinkedIn has a word for that. Bull spend. Now you can invest in what looks good to your CFO. LinkedIn Ads generates the highest ROAS of all major ad networks. You'll reach the right buyers because you can target by company, industry, job title, and more.

4:16So cut the bull spend. Advertise on LinkedIn. The network that works for you. Spend$250 on your first campaign on LinkedIn ads and get a 250 credit for the next one. Just go to linkedin.com slash broadcast. That's linkedin.com slash broadcast. Terms and conditions apply. Every story is a technology story in one way or another. And on the interface, we decode the tech that's rewiring your week and your world. On this week's episode, we look at the UK's teen social media ban and ask, what happens next? Why are AI companies so interested in nuclear fusion energy? And will the new iPhone AI update mean that Siri will finally be good?

5:03Listen on BBC.com or wherever you get your podcasts.