Podcast · 23 episodes

Creator Playbooks

by Callum Mcdonnell · English

Stories behind some of the world's best creators & entrepreneurs. Hosted by Callum McDonnell. Watch on Youtube: https://www.youtube.com/channel/UCQtecnleIYyODepmiC-c7PQ

Business Entrepreneurship

Follow in VO

Latest episodes

Meet The Podcast Genius Behind Chris Williamson’s Modern Wisdom | Ben HancockBen Hancock, an early hire and long-time operator behind Modern Wisdom (Chris Williamson’s podcast), explains how the show grew from ~150,000 YouTube subscribers to 4.3 million, and shares nine…30 Sep 2026 · 2 h

How to Get Ahead of 99% of Podcasts in 2026How to make a podcast scale in 2026 by designing for growth, engineering attention/retention, and building distribution systems.28 Sep 2026 · 36 min

PAW Patrol Founder: 11 Principles That Built a $2 Billion Empire | Ronnen HararyRonnen Harary, founder behind Paw Patrol and other toy/entertainment brands, explains how he built a $2B empire using “content + toys” launched in parallel, plus long-term retailer/broadcaster…16 Sep 2026 · 1 h 4 min

All episodes

How to Get Ahead of 99% of Podcasts in 2026How to make a podcast scale in 2026 by designing for growth, engineering attention/retention, and building distribution systems.28 Sep 2026 · 36 min · 17 chapters

Life Update: Hitting £1M A Year, Becoming A Dad & Selling My BusinessMid-year life and business update from a UK podcast agency founder (7x Content), covering revenue milestones, hiring and operational lessons, a potential acquisition conversation, UK tax realities,…2 Sep 2026 · 28 min · 12 chapters

Founder Vlog: 10 Downing Street, Private Jet Shoot & Podcast Strategy DayA “founder vlog” week-in-the-life mixing London access (10 Downing Street/Saint David’s Day reception), a private-jet podcast shoot, and internal “team day” strategy.23 Jul 2026 · 15 min · 6 chapters

World’s No 1 LinkedIn Creator: I’ll 10x Your Reach in 92 Minutes | Lara AcostaLara Acosta, a top LinkedIn creator, explains how to 10x reach and grow a personal brand on LinkedIn using two frameworks: SMPV (Skill, Market, Problem, Value) to define what to post about, and…24 Jun 2026 · 1 h 32 min · 38 chapters

Meet The Marketing Genius Working with Red Bull, Nike & ASOSHow to build winning brand marketing in 2026 by aligning team structure, human connection, and unified messaging across “brand + performance,” using real-world examples from major brands.20 May 2026 · 1 h 9 min · 34 chapters

Meet The Advertising Genius Behind Steven BartlettHow creators and brands should use Meta paid ads to test content, improve hooks/retention, and drive quality clicks—without replacing organic brand-building.1 Apr 2026 · 1 h 30 min · 36 chapters

Marketing Genius: Social Media Is About to Change Forever (Here’s What to Do)Social media marketing in 2026 is “fragile” and dominated by attention-grabbing outrage, AI “slop,” and trend-chasing that often fails to build brand impressions.25 Mar 2026 · 1 h 16 min · 38 chapters

Viral Accountant: “I Make $100k a Week from Instagram!” Rachel Harris“I Make $100k a Week from Instagram!” Rachel Harris4 Mar 2026 · 1 h 21 min · 32 chapters

From Finance Career to $1M Coach: The Full Strategy | Simon Alexander OngFrom Finance Career to $1M Coach: The Full Strategy25 Feb 2026 · 1 h 36 min · 39 chapters

How Anyone Can Sell a Business for Millions | $28M Founder Timo ArmooIn this episode of the Creator Playbooks, host Callum McDonnell interviews Timo Armoo, a seasoned entrepreneur who has successfully built, scaled, and sold multiple businesses, including Fanbytes,…11 Feb 2026 · 1 h 40 min · 38 chapters

How James Smith Makes $1M+ Per Month From Social MediaIn this episode, host Callum McDonnell interviews James Smith, a successful creator and entrepreneur, who generates over $1 million monthly from social media.4 Feb 2026 · 1 h 31 min · 40 chapters

World’s No 1 LinkedIn Expert: How To Grow a Personal Brand FAST in 2026World’s No 1 LinkedIn Expert: How To Grow a Personal Brand FAST in 202628 Jan 2026 · 1 h 31 min · 39 chapters

Personal Update & Plans For 2026In this episode, Callum McDonnell shares a comprehensive update on his personal and business journey as the host of the Creator Playbooks podcast and founder of 7x Content.24 Jan 2026 · 16 min · 8 chapters

Meet The Man Behind The Sidemen's $100M EmpireJordan (manager behind The Sidemen) explains how The Sidemen turned a YouTube audience into a $100M+ content-and-consumer empire, framing creators as “content engineers” who iterate, test, and…10 Dec 2025 · 1 h 18 min · 27 chapters

Content Isn't Hard. It's Misunderstood.Common mistakes in content creation—why most people make noise, how to measure success with actions not views, build a repeatable content system, create brand associations via consistent…19 Nov 2025 · 17 min · 10 chapters

How To Actually Build a Global Brand And Sell It (In Just 7 Steps) | Ben Branson | SeedlipBen Branson explains how he built Seedlip into a global, premium non-alcoholic spirits brand using “familiarity + freedom” in product design, layered storytelling, and a distribution strategy that…29 Oct 2025 · 1 h 45 min · 39 chapters

Meet The Marketing Genius Behind Alex Hormozi And GaryVee | Caleb RalstonCaleb Ralston explains how to build a personal brand that converts by using a “brand journey framework” (four questions), choosing a contrarian POV, and creating content that optimizes for trust and…15 Oct 2025 · 1 h 33 min · 36 chapters

Meet The Marketing Genius Behind PerfectTed | $200M Brand Masterclass | Marisa PosterMarisa Poster, founder of PerfectTed, explains how she built a global matcha brand from a personal need, then scaled it through product iteration, packaging/positioning, pre-sales, and retail…8 Oct 2025 · 1 h 33 min · 30 chapters

The YouTube Secrets Behind Ali Abdaal’s $5 Million Channel | Saf MohammedSaf Mohammed explains the “system” behind Ali Abdaal’s YouTube growth to 6.5M subscribers, focusing on how ideas become videos via Notion logging, outlier research, packaging (title/thumbnail), and a…24 Sep 2025 · 1 h 9 min · 26 chapters

Meet The Marketing Genius Behind A $100M Podcast | ZOE’s Rich WillanHow ZOE’s branded podcast became a $100M marketing engine—driving ~40% of weekly sales “touched” by the show—by combining scientific credibility, simple accessibility, audience-led topic selection,…20 Aug 2025 · 1 h 20 min · 30 chapters

23 Harsh Truths Holding You Back | Unlock Your Full Potential | Jodie CookCalling out “bullshit” beliefs that keep people operating beneath their potential, then designing a “dream life” through intentional planning, subtraction (remove distractions/low-value habits), and…23 Jul 2025 · 1 h 21 min · 42 chapters