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19 episodes
Creator Science with Jay Clouse
by Jay Clouse · English
Learn from the experiments of today’s top creators. Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. Jay Clouse is the founder of Creator Science, a multi-million-dollar creator business, and was named Content Entrepreneur of the Year by The Tilt in 2023. With 300+ episodes, this is growth for creators—down to a science.
Latest episodes
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#324: My Honest October Retro: What’s Working and What Isn’t
Creator Science October retro focused on “AI visibility” and the host’s business metrics, product/website upgrades, and growth/concerns while on paternity leave.
10 Nov 2026 · 42m · 24 chapters#323: $400K Per Year and Done by 2:30 — Inside Milly Tamati’s Generalist World
Millie Tamati explains how her generalist-focused career community (Generalist World) grows via LinkedIn-to-email flywheels, community-first products, and long-term partnerships—while prioritizing a…
3 Nov 2026 · 55m · 26 chapters#225: Jonny Miller – $800,000+ from six cohorts of his signature course [Greatest Hits]
How Jonny Miller grew Nervous System Mastery, a 5-week cohort course on evidence-backed protocols for calm, resilience, and “aliveness,” into $800,000+ revenue across six cohorts, using an…
27 Oct 2026 · 54m · 19 chapters#322: How Dorie Clark gained 500K+ Instagram followers in 5 months
Dorie Clark explains how she grew an Instagram account from ~22,000 followers (Jan 2026) to 500K+ in about 5 months, after months of near-zero results.
20 Oct 2026 · 1h 3m · 20 chapters
#321: His EXACT System For Writing Scripts With AI — Former Ali Abdaal Scriptwriter, George Blackman
George Blackman (former full-time scriptwriter for Ali Abdaal) explains his end-to-end system for using AI to write YouTube scripts faster while protecting the creator’s voice.
13 Oct 2026 · 50m · 21 chapters
#320: Earning $300K+ Per Year Without Social Media | Jessica Lackey's Relationship-First Approach
Relationship-first business building without social media virality; how Jessica Lackey grows and retains customers via email, podcast guesting, and recurring offers.
6 Oct 2026 · 51m · 21 chapters
#282: David Altizer — How to Make Great Thumbnails (For Non-Designers) [Greatest Hits]
David Altizer (thumbnail designer) explains how to create high-click YouTube thumbnails without being a designer, focusing on AI-era “AI visibility” and practical design fundamentals: rule of thirds…
29 Sep 2026 · 51m · 18 chapters
#319: How Tamara Grominsky Predictably Grows Her Membership Each Month
Tamara Grominsky (PMM Camp) explains how she grows a product-marketing-leader membership with measurable, repeatable monthly enrollment.
22 Sep 2026 · 53m · 20 chapters
#318: The $9/month membership earning more than $500k/year AND buying Smart Passive Income — Pt. 2 featuring Liz Wilcox
Liz Wilcox (buyer) explains how her $9/month email marketing membership, EMM, earns ~$500k/year with ~4,400 paying members and ~5% churn, then discusses what it took to acquire Smart Passive Income…
15 Sep 2026 · 1h · 19 chapters
#317: Selling Smart Passive Income (And What We Can Learn From It) — Pt. 1 featuring Pat Flynn and Matt Gartland
Pat Flynn and Matt Gartland discuss how Smart Passive Income (SPI) was sold, why most “personal brand” businesses can’t be sold, and what they did to create sellable, transferable assets (Pt. 1).
8 Sep 2026 · 54m · 22 chapters
#316: Kallaway’s EXACT System For Going Viral (Almost Every Time)
How to “go viral” using data to validate video topics for specific audiences, plus how to measure AI visibility and content performance.
1 Sep 2026 · 39m · 19 chapters
#254: Caleb Ralston – Meet the Secret Strategist Behind Alex Hormozi and GaryVee [Greatest Hits]
How creators can increase “AI visibility” and grow audience/business using high-volume, data-driven content strategy—especially for LLM-driven discovery—plus frameworks for brand positioning,…
25 Aug 2026 · 1h 14m · 26 chapters#315: Breaking Down Our $101,666 Launch: The Mechanics And Lessons Learned From Our Virtual Summit
Creator Science recap of their first six-figure virtual launch, a free 3-day Membership Summit (June 23–25) plus VIP day, followed by a 4-week “Build a Beloved Membership” cohort and self-paced…
18 Aug 2026 · 59m · 20 chapters
#296: Meet The Man Who Solved YouTube (With Data)—Richard from 1of10 [Greatest Hits]
How to use data to create YouTube videos that go viral, and how to measure “AI visibility” (mentions/citations in ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot) using Ahrefs BrandRadar.
11 Aug 2026 · 52m · 16 chapters
#314: Getting Unstuck: The Three Hidden Roadblocks Blocking Your Progress with Cat Mulvihill
Creator Science episode with Cat Mulvihill on “getting unstuck” by diagnosing three hidden roadblocks to follow-through: logical (missing skills/info/tools), biological (brain/body/energy chemistry…
4 Aug 2026 · 46m · 14 chapters
#313: How Tom Ross Doubled His Community Engagement and Retention With Training Pathways
Tom Ross (Learn Community) explains how to improve community engagement and retention using structured “learning pathways” instead of unstructured memberships or passive courses.
28 Jul 2026 · 57m · 23 chapters
#312: Everything We Learned From Our Second In-Person Event — The Good, The Bad, and The Full Economics
Creator Science’s second in-person “The Lab Offline” event (June 8–9, Boise, Idaho) breakdown: what worked, what didn’t, attendee feedback, planning challenges, and full event economics; includes…
21 Jul 2026 · 1h 1m · 17 chapters#311: How to Build a Successful Paid Community | Growth in Reverse
Building and scaling a successful paid creator community (The Lab) with a focus on retention, onboarding, offline events, pricing/tier design, and the risks of scaling too fast.
14 Jul 2026 · 56m · 22 chapters
#310: Brad Hoos — What 50,000 influencer campaigns tell us about what brands really care about
Brad Hughes (CEO of The Outloud Group) explains what brands really want from influencer campaigns—primarily “relevancy”—and how agencies translate vague goals into measurable outcomes.
7 Jul 2026 · 49m · 16 chaptersWe use cookies.They keep VO running smoothly and help us improve it. Privacy policy