826. - Ty Haney

21:52Ty Haney:no pun intended incubation phase they were an easter purchase surprise surprise uh so you know i think what other animals what other animals do you have on the ranch well i actually live like in the proper town or city depending depending on how you feel about boulder colorado so uh it's probably not permitted here but we have three dogs okay i have four horses but they're in hygiene so they're not on the property i wish they were i might bring dolly here our mini horse So you're a horse girl. I'm unsure if I should say that out loud, but yes. I am recently a recovered horse girl or now again a horse girl.

22:31So you're saying you grew up doing it and now you've rediscovered your love.

22:35Ty Haney:Well, the reaction to horse girl is generally very negative, but I think people are warming to it. Not for men. Not for men. No, no, no.

22:42Jason Stewart:Yeah, the reaction to being a horse girl is just pure jealousy. Yeah, exactly. Exactly. Yeah, men like a horse girl. They're like, she'll be at the stables all day. I can do whatever I want, hang out with the fellas, and then she'll come home and churn me some butter. I can finally do that marathon I've been dreaming about. And then girls are like, I have to be on Microsoft Teams for 11 hours a day. I don't even, I can't remember the last time I saw a horse. What are their names, if you don't mind me asking? I don't want to be too forward.

23:08Ty Haney:Yeah, of course. The first one I got last year, so I just got back into this very recently, but I'm like flying over for jumps. I'm fast. Once I sell my companies, I want to go to the Olympics. anyway the first one is called Bobby I like that with a male with a Y or an I with a Y he's named like the same as my dad so my dad loves that and then there's highlights but spelled with the Y horses have the weirdest names they don't have to but well actually I was about to change it and then you learn all about this bad look and highlight sounds like someone Jason would have shared the stage with at hard festival in 2010 but i guess the mg highlight b2b set we invented dubstep that night all right so you got highlight what was the third one the third one was literally about her show name is fiel's love f-i-l-o-u and that's what i'm talking about you go to these shows and it's the craziest names but you get bad luck supposedly if you change what the breeder gave them as a name and so whatever i'm not changing it because we gotta win you know yeah who came up with that

24:16Jason Stewart:idea i'm assuming the breeders and i think that's some false voodoo they're trying to set on you name that horse steve and see what happens i guarantee no lightning will strike who gives a shit what's the fourth what's the fourth horse let's let's finish well she's really small um

24:30Ty Haney:her name is dolly she's a miniature pony she actually came from the picture of the uh what's the baseball team in sf i'm there all the time the giants the giants the giants picture family had her for a lot of years and then the kids grew out of her so we have dolly now and she's a b-i-t-c-h but she's fun too okay all right so dolly's going through a growth spurt name a tiny

24:54Jason Stewart:horse that isn't a fucking bitch right so this horse is for your kids to ride is that what it's

24:58Ty Haney:for yeah but it's i got her during covid when we got to tucson um they don't they don't do anything with her she was really like my on-ramp back into the horse world so went smaller now so just like

25:12Jason Stewart:any other covid pet purchase the kid said oh i want a mini horse you get it you're the one who asked to end up feeding them bathing take care of it then dolly picking up that dolly shit yeah a tale as old as time you gotta walk dolly twice a day what a nightmare what a nightmare so you lived in you lived in tucson which is an interesting choice were you just really on your ranch shit or is that was there a house arrest what was going on yeah like were you doing did Did you do a little time out there?

25:39Ty Haney:I have the same question. We didn't spend summers there. Way too hot. But my husband is from a ranch in a small town called Tenoida. So right outside of Tucson. And so that's why we ended up there. We bought this little hacienda. It actually was quite lovely, except for no way would I spend time in the summer. Have you guys been there? I've actually never been to the great state of Arizona, I don't think. And I've been to most states. And I love America, obviously. You know what I mean? So it's bad on me.

26:05Jason Stewart:I enjoy Sedona, but otherwise, you know, Arizona's gifts run a little short for my desires. I mean, Tucson is cool. Phoenix, you know, Phoenix, God help you if you're in Phoenix. Phoenix Brown City is pretty fun for the weekend. We get a suite at the W Hotel, Phoenix, the pool party. You know what I mean? If you're at the pool, you just walk out the front door in Phoenix, and it's just your shoes stick to the asphalt. It's 120. It's just like. Ty, what's the summer? What's the summer in Tucson? What are we touching in late July?

26:39Ty Haney:112. Okay. That's dangerous for the animals and for humans. And they're like, it's mountain season and like the rains are coming, but like not enough. They don't, sure. Yeah. Yeah. When it's 112, there's not enough rain for anyone.

26:53Jason Stewart:So when you were in Arizona and it rained, you turned into the type of person who was like, we needed this, y 'all. You know what I mean? We really needed this rain. 100%. 100%. I've never been to Boulder either now that I think about it and I've been to Denver uh which is a shithole several times when's the last time you lived in a regular city Ty yeah great question

27:15Ty Haney:it's been a minute but I do spend every other week in SF do you consider that a regular city guys it depends on what you're what you're shooting and smoking but yeah I mean kind of

27:24Jason Stewart:yeah kind of so you're going you're going there for business reasons I'm assuming this okay I'm

27:31Ty Haney:a tech CEO now guys uh and yeah of course we work out of the x x and twitter building on market street so like right in the tenderloin where like all the crazy shit is happening and for some reason the proper hotel which is a lovely hotel but it's placed in the tenderloin it's become my routine so like that's where i stay every week and literally every night it's like bombs definitely trash can bombs going off it's it's not settling but it keeps me on my toes you know i've ever you stayed there remember jason yeah my uh my my wife's brother got married in san francisco a few

28:07Jason Stewart:years ago and we everyone stayed at the proper and i was like of all the places to have like the ant fly in from you know yeah and you're in the you're in the you look out the window of your like 800 a night hotel room with with like you know the rolling stones vinyl and vintage curtains and shit and like you said there's you just open the window and there's a guy spreading his asshole and another guy's blowing up a car and they're like so if you go and like the hotel's like i wouldn't recommend like quote unquote walking outside and stuff like that so just to be clear like okay so i mean there's so many hotels just stay somewhere else time but it is close

28:47Ty Haney:tell me give me a recommendation i like the what's the place the place i stayed on that trip the fairmont the one that's at the top of the hill that is it's like old it's very old and big uh yes it's beautiful the drifts go on a state up before very grand that's also nice too i actually i'm actually fairly recently norcal pilled and i find san francisco if the weather is nice oddly charming yeah it's very charming because i live in because i live in new york and i lived out it's not that different to be honest like as far as like the bad stuff that we're talking about like

29:21Jason Stewart:it's kind of i'm used i'm used to it lives near a lot of human feces as well so it's sort of he's able to slide in and slide out there's no i can i can step over a needle without even looking down it's not a problem for me at all my whole product team and designers are coming this week from

29:35Ty Haney:monday through thursday and i have to like convince them that they'd be okay by staying here but i'll report back guys because i am a little like oh god where do they all where do now all of these remote workers because i'm sure you don't make them come into an office as a as a founder on the bleeding edge what where are they flying in from where do these nerds live a lot of them are in new york london uh la okay so they're leaving their beautiful homes to come to san francisco so they can build with the boss is basically what's happening yeah exactly okay yeah it's required are you hosting an off-site or is this at the office this is a full-on on-site like deep dive product it's gonna be so awesome so very much on site but it's kind of funny we took over, I mean, I don't know if I should say this, but we exist in the prior X and Twitter building.

30:22Ty Haney:It's just us, T-Y-V, 43 people, three floors. We used to host 6 ,000 people, so we have a lot of room to grow, but I heard you guys are hosting an after party, so it might be the spot for your next after party. Yeah, we could do that. I would love an office. What's the cold brew on tap, if you don't mind me asking, and the snacks, if you have any? It's food bottle. Well, actually Joggy, of course, and some other little crunchy things.

30:46Jason Stewart:Sure. What alcohol pairs best with the Joggy?

30:51Ty Haney:It's a good question. Well, my husband has a company called Encelito, so that's what he forces me to have.

30:57Jason Stewart:Is that tequila?

30:59Ty Haney:Yeah, tequila.

31:00Jason Stewart:Sounds delicious.

31:01Ty Haney:It's tequila. I need to send you some Joggy. Chris, you don't drink, correct? No, I don't.

31:05Jason Stewart:I don't.

31:05Ty Haney:Jason, do you?

31:06Jason Stewart:All the time.

31:07Ty Haney:Okay, well, we'll have to do a taste test.

31:10Jason Stewart:Jog me down, baby. Jog me down. But Joggy's not alcoholic, right? No, no, no. What exactly, what type of beverage, because it was CBD vibes before?

31:19Ty Haney:Yeah, early onions, yeah. It's always been under the energy category, but I was drinking Red Bull when I started Dr. Voices and then obviously clicked into the ingredients, and it's like, ooh, not a recipe for longevity in the long run. So I simply became obsessed with, like, where can I find the most premium plant-based caffeine source? and next to that i also was interested in this idea of the runner's high and like how do we how do we kind of amplify or make kind of more of what our endocannabinoid system already does um with cannabinoids all right so all right slow down you're not talking to a scientist all right relax relax so you're saying you wanted to basically make a drink that mimics the runner high runners yeah exactly yeah exactly which is that's real i mean that is something that uh as a drug addict i've chased that my whole life so i mean i'll take whatever i can get you should try

32:06Jason Stewart:joggy well you mentioned it's easier you mentioned plant-based caffeine have you explored animal based caffeine is that what these horses are for what's going on behind the labs over there

32:16Ty Haney:right the thrill of the horse caffeine is real so you're you're on tds you know we have joggy in 2027 we're going to be announcing trotty it's for it is horsepower oh exactly at the big grand prix like the olympic people they do jog their horse and so joggy fits in quite nicely as a sponsor you know i think it's a cute name runner's high was our first product but then like all the cd stuff was just from a marketing standpoint like there's so much gray area i was like i don't want to fuck with this right now so we're going straight after celsius red bull but with organic plant-based energy full stop well i can't i can't drink a celsius because of the way it makes me look You know, that's not a tribe I necessarily want to be a part of.

33:02And Red Bull and obviously White Monster are much worse. But will I be able to get a joggie when I'm feeling low at the bodega? Or do I have to go to a specialty grocer? Because that is a hurdle. You know, that's a hurdle.

33:17Ty Haney:More cans and hands. More cans and hands. I hear you, sister. I hear you, sister. We'll be in your bodega. In fact, text me. I will be there next week, okay? Text me the details. Where are you at? Yeah, yeah. we'll drop off a case i mean i just think that the specialty grocer thing in new york is not real you know it's like a really is a botega based culture like yeah happy happier grocer is not enough to sustain anyone you know it's not real 100 this should be everywhere red bull or celsius is it's an obvious spot but that's hard to do right well i mean it's not rocket science like yeah you just need good salespeople you know sure but i just mean it's a competitive space is what what I'm saying uh I mean yes but we just like you're saying you're saying you thought we got

33:59Jason Stewart:bread bro we're good to go I mean have you tangled with monster mafia yet I mean we're fighting over end caps honey it's Chris is saying the real shit it's true we uh yeah I mean we just we went into

34:10Ty Haney:900 targets and we're like right next to red bone celsius so game game on baby but yes okay all right

34:16Jason Stewart:I just want to make sure we don't end up with a horse head in the bed you know I know exactly I I'm afraid what those monsters guy will do to your car. Make sure you sweep it before you start it. I've heard when people sell their product to Target that you go to the Target headquarters for this onboarding thing. Is that true? Did you do that?

34:37Ty Haney:No. This guy loved OV, so I just got fast-paced into the accelerator and just onto the shelves next to Celsius. That's how I like to do things. But I'm not wrong. That is a thing that happens. I don't know. This is my first time selling Target. You're talking to the wrong person, Chris. It's like, oh, you're saying that you have to board the plane at a certain time? Oh, we just kind of show up and it's fine. So when you walk on the plane, people can turn right as well? What's that like?

35:01Jason Stewart:Yeah, right? I've never, okay. So you bypassed Salt and Target. Target's an interesting market, though, because I feel like it's sort of suburban in most ways. Is that fair to say?

35:13Ty Haney:Well, I am too now, so this is my lifestyle. I think like the high-low, we sell an airline and you're a happier grocer, but we gotta have the accessibility of course no i agree i agree so that that's how yeah i definitely suburban but they need energy too you know of course and you can buy a lot more of that joggy when you pull up in the you know forerunner with the you know the new forerunner the big trump you know it's a little easier to port at home yes exactly wow okay well should we talk ov now i feel

35:40Jason Stewart:like everyone listening is like when are these losers gonna stop talking about natural sources of taurine from a plant-based source and get into the good shit by the way i could i need i need to do i need to do 20 more minutes on on tucson but i'm fine we can talk about it hold on i just went

36:00Ty Haney:to the top my friend cory who lives in boulder moved here for myself he's the one who's like wait you got to talk with chris and jason yeah and the reason he said that was because he was cooking for us on our trigger outside and i was like for some reason told the wet sprocket like came up and then he's like oh my god we've got to talk to chris but can you tell me a little more i don't know i mean i do like a couple of classic toad the wet sprocket songs i mean i think maybe maybe he's thinking toad the wet sprocket and the the genre and time period they represent is aligned with my interests and beliefs and he's not wrong about that at all it's an interesting example but that is not what the one it's more surprising that you're a sprocket chick though

36:40Jason Stewart:is more as what we're because it makes it chris chris is into that you know latin nostalgic 90s alt indie not so much the grunge but more so a mosh pit is my favorite place my favorite form

36:54Ty Haney:of doing things so i think that's probably you tell me it was toddlerett sprocket in that category like future islands toddlerett sprocket didn't feel quite like that but future islands was like so my thing oh my god really that's a very interesting choice future islands future

37:09Jason Stewart:Andrew Allen has been on this podcast. Oh, hell yeah. Yeah, he's a legend. I mean, he's a legend. Great band. Great band. But I would say Toad the Wet Sprocket. Toad the Wet Sprockets, they started in like the 80s. They started before you were born, whereas. But they had a big song. They have like a grocery store song is what I like to call it. Like they have a couple songs that everybody in the world knows the word. Walk on the ocean. Yeah, they have several hits. That was from 91. What year were you born, Ty? 88. 88. 88. Oh, great. Good to know. I actually, Ty, before we get into O.V., I have an O.V.

37:41story between you and I that I don't think you remember.

37:45Ty Haney:I know there's something there, so tell me. The first time I was called to Mickey Drexler's office. Oh, fuck. You need a website. And thank God that Squarespace exists, Jason, because if you're online or you want to show up online, Squarespace is not only your friend, but also your partner.

38:05Jason Stewart:Yes, and I love my partner. and without my partner, I would not have a customizable website that attracts clients and grows my personal brand. Squarespace will get you paid on time with professional on-brand invoicing, online payments, streamline that web-based workflow with built-in appointment scheduling and even email marketing tools. We got analytics, we're uploading videos, We're doing email campaigns. It's a one-stop shop over here at Squarespace. So head to squarespace.com slash how long for a free trial. When you're ready to launch, use offer code how long to save 10 % off your first purchase of a website or domain.

38:47I always look at August not only as the end of summer, but also the perfect time to hit that reset button before the autumn rush begins. We're busy. Everybody's busy.

38:57Jason Stewart:We have to automify the house. We have to automify the house. I can't think of a better place to start than my damn closet, and that's why I love shopping at Quince. Quince is all about fewer, better pieces. Their clothes are made with premium materials built to last and designed to become the ones you reach for day after day. Yeah, that's right, Chris. I mean, we love all of their ultra soft organic teas. Of course, the cashmeres. It's getting into cashmere season again. It's getting a little chilly out there on the bistro table for two. upgrade your everyday download the quince app for app exclusive offers or go to quince.com slash how long get free shipping on your order and 365 day returns now available in canada and the uk too that's q u i n c e.com slash how long if it ain't broke don't fix it sounds about right until you actually do the goddamn math for most business shipping is that thing what is it actually costing you because if nobody's questioning it, it's probably costing way more than it should.

40:02ShipStation makes switching easy and the savings are immediate.

40:05Jason Stewart:Yeah, Chris, the shipping game, you go to the post office, you go to any of these places, and unless you have a friend on the inside who knows what's going on, they're going to get you. The cost of all this stuff, they don't want it to be cheap and easy for you. They're all trying to make as much money from you as possible. ShipStation is a friend. It's a light in the darkness of the mystery of shipping. It's so tough. And with ShipStation, you can connect with over 200 online marketplaces and the accounting and CRM tools are there. So, you know, there's no mystery. It's all plug and play, no rebuilding, no disruption.

40:40Jason Stewart:We're shipping out those orders as fast as possible for as cheap as possible. And that revenue is coming in without slowing down your team. I like revenue. The sooner you switch, the sooner you start saving time and money. Get started with ShipStation today and get 60 days free at ShipStation.com with code how long that's shipstation.com slash how long shipstation.com code how long taxes and fees do apply we were sitting him and i were sitting him and i were sitting in the office and he was like what do you think of outdoor voices and i was like well i think the tote bag has gotten too popular and they should introduce a new design and he's like great idea and he calls you on speakerphone and you're getting your hair done you're like in a hair salon and i have to tell you this over the phone and we've never met before and i have to say you were very um you're very polite because i know this happened to you all the time and it was really fucking annoying but i'm i was you you were very professional about it all and i was very surprised so you were in mickey's office next to him what were you doing it's a good question time he just wanted to meet it was the first time we'd met he just you know you know how it goes he just calls you he gets your phone and he calls you of course and he's like i need you to come to the office you're like all right sure bring him to me and that's and that's what happened and then he called you on speakerphone and I had to tell you, you know, that I thought you should do a new tote bag.

41:57Oh, my God. Meanwhile, you're like, I got$100 million, loser. Like, fuck you, fuck you.

42:02Ty Haney:Guys, is he still alive? Yeah, he's still alive. Okay. He listens to this podcast occasionally. Okay, so you're still close. Still close. Glad you guys still get along.

42:16Jason Stewart:Yeah, that sounds very awkward for you, Chris. It was very awkward for me because I also am like, obviously this woman knows what she's doing you know i don't she doesn't need advice for me and um i was forced to give advice under duress and i you weren't you weren't hoping to give a stranger criticism and thoughts about how to run their business unprompted yeah you were literally you were literally like he was like where are you and you're like i'm at i'm getting my hair just like i'm i'm at the salon i'm a dry bar bitch can i help you yeah what do you need that's incredible wow okay well follow-up question ty did you make different totes

42:56Ty Haney:because chris told you to i was just thinking that but no we definitely didn't i i wish i listened to you that could have been cool limited edition i just i just thought there's still time there's still time there's i just thought my thinking was it had become so ubiquitous that you could just do it again and maybe a new person would want it was kind of my thinking you know what i mean because it maybe it would align with someone different two or three years down the line well this thing's still trot around like in new york city i'm every time i go there i see them i'm like what the no it worked so insane it definitely worked it works it definitely worked

43:28Jason Stewart:definitely i mean they they're cyclical they go in and out like the birkin like the whatever every couple years i bring my opium more i was thinking more trader joe's but birkin is a great example trader joe's that's gonna be a one i like this guy yeah okay so also traeger grill what's

43:48Ty Haney:up with that i thought you guys were real country have you ever hooked on one ours is a pig it's like hot pink and a pig looking up okay it makes the best steak i don't know i don't i don't grill but cory does um it's cheating it's it's cheating it's not real grilling use little pellets yeah It's so good. It's cheating, but I'm all for it. Sure. As long as it tastes good, who gives a shit? I'm with you on that. I'm with you on that. And it's a pig. It's so cute. Come on. You got to check it out.

44:16Jason Stewart:Okay. So now that you are returning to your horse girl roots, you have livestock and there's children and your life is different than the first iteration of OV. has that influenced the design and choices and the brand ethos now that you're turning your own

44:36Ty Haney:butter and etc i mean i'm so excited for you guys to see it like you're gonna love the tube top oh that's definitely yeah i need it i need a great tube top in xl just off rip let's go ahead and get that let's go ahead and get why are we gonna love the tube top ty but the dm mom's doing things, honey. I put two aside for you guys. You're going to love it. Thank you. Thank you. Thank you. Thank you. Thank you. So hold on. I just want to understand you have, you have, I know this is, is new information, but you have regained control is what has happened. Yeah. And I'm back with, I'm back with OB.

45:10So you lost, you, you sold it. And then now you never sold it.

45:14Ty Haney:I never sold it. Dang. I should have, um, no, there was like a battle of the egos at some point in time like five years ago and it just became an untenable situation so i ended up leaving and there was a lot of i remember i remember when you left for sure i just i just beautiful i thought maybe you died i assumed you had divested but you're saying you just left your your position i just left i i left um i mean the walk up to that was we had raised a lot of money so if you look at the ownership it's like shit i delivered myself to the point that i don't have control here there's a lot more i didn't gotta do so i ended up leaving um and i think it's been over five years uh i've started two new businesses since cyb and joggy uh obviously like having started ob at 23 and like thinking for a long time about building this number one recreation brand it's just in my dna so i reengaged a year ago in it last august have assembled or reassembled the original creative team and then a new designer and it's been so much fun and that's really what i was like testing before testing for before like formally re-engaging is like am i going to be energized and excited to do this and hell yeah i am so i'm back baby and it feels very cool well at least you're not in austin anymore that's a big plus that's a huge plus

46:32Jason Stewart:re-energize someone you know how has the c-suite of your other two companies

46:39Ty Haney:felt about this new job title i know it's actually uh tyb is the main thing it's a rewards app it's the software company we work with the best like consumer brands anyway the headline is most of the like brands that come in to look at the platform like mention ov and so this will only help help yeah definitely yeah yeah definitely like the awareness around this and then and then this to become a more positive story like i think ultimately is great but yeah i was a little nervous to talk with my investors because they're like where are you spending time and i'm like dude i don't go to yoga retreats i like obsess over creating things so like uh don't worry about that i got it you know sure but everyone everyone but one person like really was warm about it well i hope we got rid of that person we don't like someone to poison poison the well you know what i mean let's just sorry we'll buy you out your shares are worthless thank you just have to digest and you know marinate we'll see but i do think it's it's to me it's very clear that this would help any other thing that you're involved with you know you know that's just all ships rise situation to me good for the goose good for the gander yes yes never one keep going all right you

47:50Jason Stewart:can make another animal pun if you'd like to yeah it's all good the floor is open all right so how many how much stuff is going to come out and win like how much shit are we talking about here how How much stuff are you doing?

48:04Like product-wise, I don't want to get into the weeds, but what is the skew count looking like on the comeback? Drop that skew count, Shadi. Oh, my God.

48:13Ty Haney:I don't know how many pieces. It's the right amount of pieces, but there's a lot of.

48:18Jason Stewart:Very Donald Trump of you. Great answer. We have a tremendous amount of skews. We've got the perfect amount of skews. Very much good.

48:25Ty Haney:This is funny. like so i obviously reference steve jobs and his comeback to apple and like you know the iconic mac said hello and when he when he re-entered it's hello again and i'm like perfect doing things again and then all my teen young women are like no it's trump no no no oh it's funny that you said that oh like make america do things again do we want to avoid that hey i don't want i don't want to i don't want to obviously impart any advice on you but make america do things again unfortunately it's good very very good we can get RFK in the campaign I see it now I was down to flirt with it don't dive in

49:06Jason Stewart:dip a toe see how it goes first so you're relaunching with the right amount when are people going to be able to purchase this new iteration now

49:14Ty Haney:it's all about the tease the announcement of my rejoining happens tonight, tomorrow, today I think you guys turned this quick

49:22Jason Stewart:how's the word how's the word t spelled in this yeah t-e-e or t-e-a-s-e just to be clear not a joke

49:31Ty Haney:uh anyway vogue vogue business uh break the news um and then okay you guys right there also uh but of course you'll see the product it won't be shoppable yet and then the next day tomorrow uh ob's community launches on tyb and the reason you join is you get early oh i see what your ass is doing i see what your ass is doing you thought you were slick this all this world building baby um so you have to join so you're saying you're saying that you so now to get it you're saying i have to also oh tyb oh okay you're giving you're giving me all right so you're telling me i got a little i got a uh a hurdle before i can't just top my two top this is a classic 101 ob playbook you know those blue doing things you had to like show up and run i never saw you get one oh don't worry i know the fucking hats i have eyeballs i know i remember the fucking hats

50:25Jason Stewart:i did a mix for the recreationalist and that really unlocked a lot of beautiful rewards in my

50:31Ty Haney:in my box okay so these things are deeply intertwined is is what you're saying oh it's And of course, when you see the product alive, Joggy and Joggy Green, we've named a number of the colors and made them Joggy Green. So everything, it all works together, guys. So we're reentering the Thai universe and now there's several prongs and ramps on.

50:58Jason Stewart:We're drinking things, we're doing things, and we're rewarding things.

51:01Ty Haney:Yeah. It's all in the same window. Kick me out and I'm coming back. Fun times. Yeah, the original. Okay, now when you decided to come back, how does that process work? Because it sounds like maybe it didn't end on the greatest terms. Are those people gone? Like how does this work? They're gone. Okay, they're gone. A new set of owners bought OB, and it was actually lovely. I had done a lot of work to not think about OB a few years later.

51:31Jason Stewart:A lot of therapy?

51:32Ty Haney:The horses. I bought a lot of horses.

51:34Jason Stewart:The horses. Exactly, in front of a lot of horses.

51:37Ty Haney:and they came to me before they announced that they had bought it and i thought that was nice um and then they weren't like we need you now but like consider this and i'm like no i got other things going but i got to know them over a number of months and was like hey this could be fun and like you know this this from a partnership ownership perspective could make sense and what a cool story and i just would like to do this up it was a year so you're saying the owner the new you're saying the new owners before they announced they're buying it we're like we're we're gonna do this but we want you to be involved basically well they they felt it'd be important for me to be aware of whatever the change of hands and that was that so that's that was simply kind of the

52:18Jason Stewart:the first touch point okay i got it conversation starter yep when so you have to sign up to tyb.xyz you have an account and then you're able to access the ov on the tybxyz as well as the joggy are you able to just when will be able to go into a store and give them cash and buy a steeplechase bra Lauren Sherman wants a steeplechase bra I heard does she have to have a tie coin in order to do this yeah if you make me buy fucking socks with crypto you're on my shit list I'm telling you right now you better give me a cash option so you're saying August 5th

53:00Ty Haney:come back to me in a year guys and it's going to be all turned on. Watch, watch, watch. Stable coins. Love them. Oh, my God. We don't talk about coin on this podcast. We're anti-coin. And I'm sure... Is that like a horse stable

53:12Jason Stewart:or like the stability of a market?

53:14Ty Haney:Both. Both. The world's collided. Got it. So you're saying August 5th, there'll be a buy IRL option is what you're saying. Well, online, so not really. Okay. Okay. Okay. Okay. But do we want to do brick and mortar? It's back, you know. At some point. Right now, I'm like, win on our D2C And then, of course, we can't resist, but BIRL. So I'm sure it's coming. In fact, I'm going to be in New York City in September, and you guys got to come. So this first collection, I can tell you more, but the second one is near and dear to my heart. It's a horse collection, an equestrian collection. And the Rolex Grand Prix happens in New York on Governor's Island.

53:53Ty Haney:So you got to come with me. I got to show you this world. Well, if I'm invited to that event, I will be able to go. I can't commit to wearing the wardrobe just yet until I see everything, but as long as there's a helicopter or a car service to the island, it's tough to get in and out of there.

54:10Jason Stewart:You can talk to our team about rates and stuff like that. Her name is Susanna. We'll give you her email. It's no problem. You guys will get along so well. I was just in Bedford, New York for the first time, and there was a tack store there, and it had a barber section, So I just wanted to kick the tires. And it's fun to walk into a store in 2025 as a 42-year-old man and not know what any of this shit is for. You know, everything on the wall. There's all this stuff. There's all these people. I'm like, I don't know what the fuck this is. It all seems expensive. It all seems necessary. And I wonder if the space is ripe for disruption.

54:46Like, what do the Olsen twins wear when they are jumping?

54:49Ty Haney:Right. The tax base is wild right now, Chris. It's the Wild West. Because I can only think of Hermes for myself, but I would love a lower-priced option. Yes. These are John Firsts. You're going to look really good in them. I will take you through and explain all the pieces. It's going to be so much fun. What are the main components of a horse girl wardrobe besides a dad with a lot of money? Is there other... That's why I had to get out of it originally. I was so hardcore, and then I'm like, fuck, I got to go make my own money. I'm sort of acting.

55:19Jason Stewart:I would say the pants, the flesh-colored pants and the black tall boot, I feel like those are the core items of an equestrian outfit. But isn't there sort of a blazer element of time?

55:33Ty Haney:When you're showing, yeah, 100%.

55:35Jason Stewart:Maybe for your grandmother's question. No, no, no. There's like a rule, not rule, but is there like a uniform code?

55:43Ty Haney:There's a hairnet involved. It's the worst part. It's like honoring or paying homage to the OGs. You have to wear this hairnet. It's so wild. That feels anti-woman, and I won't stand for it. I know. Once I get good enough, I'm close. I'm going to tear that thing off. We'll just be a wild ponytail. So you're saying you created a horse collection because you needed it for yourself. It's the mother of all invention is your own personal needs. Oh, Bella Hadid has been here too, baby. Like all these horse girls are turning on. We've seen the horse girls gave a cow. Bella Hadid gave a lot of cowboys hope when she started dating that fucking guy.

56:17I tell you what, man. It starts with one. You thought Yellowstone was doing something? No, it's different.

56:22Jason Stewart:This is different.

56:25Ty Haney:so you're saying there's a chance simply you guys don't remember this but like actually this is funny when we like early days of the merchandise by dog walking like reddit was not so like in a bad way they were like dog walking that's not a sport that's not an activity but i'd like to kind of you know go into these more niche little zones and cause a little spark so that's an example but also i need to close honestly dog walking and ov

56:52Jason Stewart:I see this energy now it was perfect dog walking entire this is exciting thank you for giving us the scoop about that by the way it means a lot I wanted to talk to you a little bit about being married to a country music star and sort of what kind of line dancing you gotta do have you had to encounter a lot of How do you deal with the booth bunnies on the road? At the CMT awards, how is it feeling? Or do you fit in in that because you're riding a horse on the red carpet?

57:31Ty Haney:I wish they were more honky-tonk. I'd say 99 % of them have never ridden a horse. I'm like, what happened to country music, baby?

57:38Jason Stewart:Yeah, 99 % of rappers haven't ever squeezed the trigger. 99 % of country singers have never been on a horse, goddammit. You think Jelly Roll could get on a horse? I don't. i don't they're drinking michelob ultra and watching fucking oh my god tour de france

57:53Ty Haney:yeah yeah you're right you're right um well that's kind of funny mark mark and midland have a duet or duo whatever you call it with uh this lovely girl mckenzie carpenter i did not know about this and this song is like like make out nation like it's i wish you were i don't know like i have the worst singing voice but it's like this insane duet and then the the video that came out there like hot and steamy and nearly kissing and he's like babe it's good it's gonna go number one i'm like

58:43Jason Stewart:so this mackenzie carpenter is she a big fat ugly woman or is she super hot blonde girl no she's hot super hot blonde girl she's hot so you're saying you're saying mark volunteered himself as the front man he's like well we can't get an actor for this i need to do this like i i need to take this on that's his job

59:01Ty Haney:i don't make the decisions i'm like you should i don't make the decisions i can't control what

59:07Jason Stewart:happens well that is managers in terms of you know the relationship goals the trust issues you know if you let because chris i sent you a photo of mckenzie carpenter uh via text message okay okay mckenzie all right the blowout the blowout's a little much for me but i get it it's holly it's it's nashville shit it's nashville shit oh you know that's these are things that certain people have to deal with i'm glad that i don't necessarily because it could be a little tough sometimes especially because especially because in your life you're just dealing with nerds so he's got nothing to worry about you're just with these fucking dorks he's like all right babe see you later i'm hitting the road yeah you you're getting swarmed by people like can you sign my copy of this giotolentino book because i ran into you on the subway and he just has like blonde tens wanting to take selfies with them i'm not trying to get your head time sorry no but that's part of the deal that's part of the deal but there's i mean you know you knew which you were signing up for, I'm sure.

1:00:02Ty Haney:Oh, yeah. It's all good. But is this the first musician you ever dated, or do we have a history? I can't remember that far.

1:00:09Jason Stewart:Next question. Next question, moving forward. You ever take any DJs down to the water to swim down in Austin? What's it called? What's that place called in Austin? Town Lake?

1:00:23Ty Haney:Which one? I don't know. No, the one that's Barton Springs. Oh, yeah. Have you been there? Oh, my God.

1:00:29Jason Stewart:Have you been there?

1:00:30Ty Haney:It's topless. It's totally not. Oh, okay.

1:00:33Jason Stewart:If those springs could talk. If those springs could talk. How long did you live in Austin?

1:00:39Ty Haney:On and off for like six years. That's amazing. And when's the last time you've gone back? I haven't. I knew it. I knew it. I knew it. You can't even step foot in that cesspool. Your Rivian won't even charge there, will it? Do you miss brisket breakfast tacos at all? The queso, baby. Oh, my God. No, I haven't been back. There's no mountains. I don't know. You're just saying you did what you needed to do and it was time to move on and you don't need to tap back in and go to Clark's for some oysters. It's all good. Yeah, definitely not Clark's. I do hope those girls buy my new energy dress, but it'll be a while before I'm back.

1:01:15Sure. I understand that. It's one of America's, one of those great American cities that was destroyed by nerds. And it's happened so many times. And there's different kinds of nerds that can swarm in and ruin your beloved city. And Austin had such a charm to it. And it's really lost. It's kind of unbelievable.

1:01:34Ty Haney:I have an amazing therapist. And she's a couples therapist based in Austin. And she said the majority of her work is negotiating ruffle situations, which never end well at all. And there's a very dark underbelly of that kind of shit in Austin. Have you seen this show that's on Netflix right now called The Hunting Wives? No. This shit is blowing my goddamn mind. It's based in Texas. and all these women are like religious and rich, but they're having sex with each other and high school students.

1:02:06Jason Stewart:It's good stuff. And maybe, yeah. High school seniors, they're 18. They're men. It's fine. You can't take advantage of a man. You know how it is. And they're, but it is, it does feel like it's capturing a very sensationalized version of the underbelly that you maybe speak of. But this is not a documentary or a reality show. It's a scripted show, right? It's Britney Snow getting turned out by Malin Ackerman. It's a very It's good But it's just a funny

1:02:32Ty Haney:So you've watched all of it I fell asleep last night And I missed Brittany Snow's First tit exposure So we're going to rewind But yeah There's a lot of nudity There's a lot of nudity My wife let me know That I fell asleep for it And I was She was like Oh you should just Try to stay up for 10 more minutes Can you time stamp it babe? Can you see me the time stamp? Oh my god Texas does have an underbelly Is my point

1:02:57Jason Stewart:It's real I'm sure Boulder does as well in their own special, unique way. I'm not saying that you're throupling, but you know. People enjoy drugs over there. I haven't found it yet. She's hunting. Mama's hunting. I haven't found it yet.

1:03:13Jason Stewart:Speaking of Netflix, actually, I wanted to know if you watched the American Apparel documentary and if you have gathered any thoughts or taken anything from it.

1:03:24Ty Haney:I do not have time for that. I have not touched Netflix at all. Come on. In a long while. I know. Tell me more. Should I? Oh, good God. No, The Hunting Wives is much better than this documentary. The documentary is bad and it doesn't, I don't know. I found it to be sort of, it's like 45 minutes long.

1:03:41Jason Stewart:Okay. Well, let's say you haven't watched it. We don't, but you know, you're familiar with the story and it's a similar vibe where, you know, obviously you and Dove, we're.

1:03:50Ty Haney:It's a similar vibe, but I'll stop you right there.

1:03:53Jason Stewart:In one way. I haven't. obviously he was doing things that you weren't doing and there were different circumstances but you started a company you both are you know strong startup energy people you're moving fast we're doing things blah blah blah left the company and then are kind of rejoined back he did it in a different way he was he did a lot of awful terrible things and had to change the name but you know same kind of vibe have you used him as an example of how not to do things have you used actually he's an awful person here but i admire this you know like has you been uh i know sorry

1:04:31Ty Haney:he hasn't been um it hasn't been on my mind like it's kind of funny well given i have doggy and tyb like this gets to be kind of my hobby with ob and like it's just spandex at the end of the day so it's not that deep i haven't thought that hard about it um but i did just buy some like some merch to like put tyb stuff on from los angeles apparel is that the same thing yeah that's right and it's good it's good so yeah so i guess i guess that's my connective tissue though i think as bad as he is as a guy he's the if you want a blank there's he's got god motherfucker can make a tea yeah the motherfucker can make a sweatshirt that's just what he can do but he's opening they're opening a los angeles apparel store in soho like any day now i think there's been like a whole week a wheat pass campaign for it but it's it looks exactly i mean it's exactly the same the advertising is exactly the same as the heyday and i wonder if the indie sleaze of it all is enough to power it or if maybe there should have been some tweaks to modernize to make it feel like something different i guess we'll see yeah interesting like in parallel to us we really pushed into more of a fashion lifestyle world i was kind of sick of like everything just being stretchy tops and bottoms and like that was what existed and so we now have infused like cotton cashmere signature cardigans that you wear over your pilates pants than this like striped cotton pop i love wearing a card i love i love wearing a cardigan with my spandex pedal pushers as well so i totally get that it's gonna look so good on you and mustang paint come on baby

1:06:02Jason Stewart:not not mustang uh do you i think i saw an article recently about like we're we're in a post leggings stretchy pants era how's that affected your

1:06:14Ty Haney:branding and company. This is the first time I love a legging. We have a new material called Bubble Wrap and it has these cute little ties at the back ankle. I was not a legging girl. I would never tell anyone that because I sold a lot of them. I was about to say, that's fucked up. You bought a couple houses off leggings, so you need to watch your damn mouth. You need to watch your mouth. Don't bite the hand that feeds you. I think you know someone, Ty. I spend a lot of time, well, that's creepy, but observing being boulder high schoolers and they're all wearing like these super i know creepy uh me and dove uh they're all wearing these big baggy jeans and i wear big baggy acne jeans and so there's a lot of like you know pants and sweats coming out with a lot of room upcoming as well but i do like leggings for the first time i just i yeah i think the big pants thing is uh is challenging as far as i don't know i just don't find it i think people think it's more flattering than something straight leg and i don't know if that's necessarily the case

1:07:15Jason Stewart:i think it's a stylistic choice i don't know if they're going for flattering you know that's true young people just want to look stupid that's true i think young people just want to look like a thrift but also if you're doing they don't give a fuck how it fits or how they look if you do a giant baggy sweatpants and tiny top it just makes your tiny little top body look even tinier which is the goal you know yeah of course that's true i agree with that but but it'd be more so for like fitness and working out like what are what are people gonna wear other than leggings when you're doing yoga or pilates or whatever i don't know what they're well we track pants yeah like i do

1:07:49Ty Haney:a lot of like stroller rollering and i like need my bedazzled like big sweats you know like that's

1:07:55Jason Stewart:just part of the no i don't know what you're talking about ty stroller rolling bedazzled pants were you a free city girl you can be honest with us no no no i think we should i think we that's a collab we should get into i think that's a good idea for you outdoor outdoor voices free

1:08:12Ty Haney:city we're going more like five fingers vagum route so never one knows uh i i i haven't but i

1:08:18Jason Stewart:they are quite popular those are as hot as they've ever been right now my friend yeah there's there's a friend of ours has a brand called literary sport that's very very good but they yeah she she styled the look book with them like a year ago or a year and a half ago and i was like god damn it these look cool well they just look cool i was like these actually look cool but but if i if i wore those it doesn't work for it doesn't work for me it's a very certain person i'll prove

1:08:41Ty Haney:in february you're going to be wearing those with your job for equestrian pants like we got this whole new look and vision for you vision 40 so do you wear the five fingers yes of course i have one pair and they're so hard to get your paws on yeah they're hard to find so are you wearing them in a daily driver way or in like an exercise way i mean i i go crocs with heels to five fingers are those the balenciaga crocs are those regular no these are regular are those let me see those

1:09:11Jason Stewart:things again ty those are so we've got a crocs and then it has like a delia's catalog ass looks like a goddamn rocket dog platform heel looks like a rocket dog okay this is the hot mom shoe

1:09:24Ty Haney:okay maybe in boulder yeah in boulder i can see that hey guys did you have you worn a hookah have you put a hookah on your foot sadly yes one time eight years ago that's because of me baby you're responsible for a lot of those hoka shoes that's me bitch hokas are i mean hokas one of those brands though that suffered the product is good but it's suffered from over there's just nothing they can do once it gets that big it's just the people that Ward originally have to reject it. There's no way around it. I could help them. I think they need to do something without a fat ass soul is what I think.

1:09:59Jason Stewart:What brand did you collaborate with Ovi and Shoes? Hoka!

1:10:04Ty Haney:Eight years ago.

1:10:06Jason Stewart:You started this shit.

1:10:07Ty Haney:My aunt hiked up the mountains the flat irons and I'm like, those are atrocious but she's like, let me tell you, they are big time comfortable. And then we put Rainbow and all of our dusty pink colorways on them and then Rada was wearing them dog walking in the streets. And I'm like, that's the perfect OB vignette. Anyway, I'm to blame for that era. Yes. And now you're bullish on Croc platforms and Vibram five finger shoes. Crocs launches on TYB on Tuesday. You guys don't care. But I spent three years. Three years. Look, I'm a Croc lover. I'm anti-Croc. I'm pro-Croc. I'm pro-Croc. Chris is slow to what's hip.

1:10:50I think that actually it's utilitarian, not cool or uncool. And I'm not interested in that. That's what I would say about it. It serves a great purpose, but I don't want to look like that.

1:11:01Ty Haney:Later.

1:11:01Jason Stewart:Chris doesn't really need it because he lives in Manhattan. The only time he's ever going to leave his house is to go out and do stuff. Not go pick up the newspaper or bring the garbage cans out or whatever. There's a lot of uses for your crocs. You're in your defender going to the fucking Harris Teeter. You know what I mean? You're not huffing it around New York. You need something that stays on your foot.

1:11:25Ty Haney:What do you wear then? I wear penny loafers. I wear... Dude. I wear penny loafers. I wear... She doesn't hit you with a dude. A boat shoe, a certain boat shoe. Oh, this guy. Okay. Yeah, I'm a man. Also, let's be clear, the rules for women are different. Of course you could wear Crocs. Like, who gives a shit? But, like, you know, when a guy wears them, it looks a little sloppy.

1:11:51Jason Stewart:It depends on what you're wearing. In a certain occasion. It's much like the five-finger Vibram. The Croc can be pulled off by girls and gays much easier. They're able to dress it up, dress it down, and it works. It just works. It's harder for a straight to do it, Chris. But when you need to put on a real shoe, what do you reach for? Like a leather shoe.

1:12:10Ty Haney:I don't think this is leather, but, like, Nike sends me stuff. Those are cool. but i'm saying i mean like a shoe that's a real shoe that is not a sneaker or like i i exclusively exist in this world what are you talking about no what if you're going to you got to go to again the c the cmt red carpet are we wearing sneakers i i don't go to those anymore but no i've worn um heels i'm spacing on the name what about a wedding i don't know either i don't i'm

1:12:36Jason Stewart:so i don't go well you don't have time to go to a wedding you're like oh my sister's getting married I feel rude. I've got a 3 p.m. You just don't care.

1:12:45Ty Haney:I sound so obnoxious. I'm just going to pause. No, it's powerful to say no. I think it's cool.

1:12:50Jason Stewart:Okay, let's say your kid is about to graduate from high school. You're going to take him to a nice fancy dinner at the Houston's in Boulder or whatever it is. Are you just going to wear the chunky croc Balenciaga heels? Yeah, we are.

1:13:03Ty Haney:Yeah, well, firstly, champ, he's three. So, yeah, graduating preschool really matters. It's going to take some time.

1:13:09Jason Stewart:We got a little time on our hands. Champ is a good name, I gotta say.

1:13:14Ty Haney:I went all the way. Champion, Arizona. So we better not be a loser. This man's full name is Champion, Arizona? That's crazy. He's going to get picked on.

1:13:24Jason Stewart:Do you guys do sharing the last name or hyphenated last name?

1:13:28Ty Haney:Well, I should have considered that a bit more. I'll probably go to court and add my name in there. Right now, it's V-Strak or Weiss-Strak or something. It's hard to pronounce, but probably a Haney, too. Probably a Haney. this is good because I think that based on what I've seen he's going to be good looking which is the only way you can pull off that name and that's the thing you can't be Ugo and be named Champion Arizona that's going to cause you some fucking problems it's a good point and I think Ty knows that it's going to cause you some fucking problems have you guys named a kid? have you guys named a kid?

1:13:58Ty Haney:no no okay talk to me when you get there I say you got to pull I'm not a religious man but I say they got to come from the bible I think there's a

1:14:08Jason Stewart:eventually little champ is going to start to become a pain in your ass and may already be happening now when champion really does something bad and you have to yell his name what do you yell

1:14:19Ty Haney:I call him champy it's so cute

1:14:23Jason Stewart:that is pretty cute everyone is like Chris's name is Chris and they're like hey Chris and it's fine but when he was in trouble and his mom would yell for him to come downstairs

1:14:33Ty Haney:Arizona Christopher. Yeah, Arizona.

1:14:36Jason Stewart:You're the full entire name.

1:14:37Ty Haney:Yeah. I don't know yet.

1:14:39Jason Stewart:I mean, Arizona, get down here now. I don't know if it doesn't put the fear of God in me, you know? Yeah, I'm not worried about getting grounded. I'm really not. I'm really not worried. That's why they don't listen.

1:14:50Ty Haney:Got it, guys. Thank you. Noted. No problem.

1:14:52Jason Stewart:No problem. Anything you can learn from us. Let me teach you how to parent, Ty. Yeah, yeah. We're two guys with no children whatsoever. But, you know, we're going to show you how it's going down. Okay. So as somebody who's running a business, the rewards system program for TYB.xyz, we see other apps where people are having to share vital information like the T app, which was just breached as a founder. And you see shit like this go down. Do you have a call with the team to see if everything is up to code on the back end, as it were?

1:15:29Ty Haney:I mean, Raquel, our head of engineering, she's a woman. She's amazing. I talk to her every day. But what we're having issues with is Coinbase recently invested, and they do this thing called OnChain Summit. Again, cringe to you guys. I'm sorry. Hold on. You said OnChain Summit? Is that what you said? Summer. Summer.

1:15:47Jason Stewart:OnChain Summer.

1:15:47Ty Haney:It's not just cringe to us. It's cringe to anyone who can have sex. It's cringe across the board. Yeah, kind of. But go ahead.

1:15:52Jason Stewart:It's cringe to anyone who doesn't pay for sex. Carry on time.

1:15:55Ty Haney:Oh, no. anyway they anytime they promote us we just get slammed with bots so like that's my issue right now so we're like bot karate chopping you know like that that's the big deal but that feels to me more uh you can get over that hump more than tea you know leaking people's fucking ids their social security numbers yes their license plates or something totally nuts but yeah going from software as like pink legging software w-e-a-r to like software w-a-r-e has certainly

1:16:26Jason Stewart:been a learning curve here we are okay so have you started the ted talk is somebody writing it for you because there's a lot because when you from software to software actually right and you're doing this with your hands you know yeah you're doing the bill clinton i would love if once i start a big corporation i would love to have you come talk to my team i think they could learn a lot from you i've got a hundred thousand for you to come to the retreat you know do you do any uh any speaking gigs you don't have time it doesn't sound like you have time to brush your teeth in the morning but have you you know just my own okay just your own standing monday with the team the all hands that's just that's your ted talk i invite you and then we'll have the actor party at the twitter hq you're you're saying this and i know you're being tongue-in-cheek twitter is my favorite thing of all time like i love it i don't call it x that's disrespectful to the medium in my opinion um but i'm i mean the fact that someone is in there breathing life into that building

1:17:21Ty Haney:alone oh yeah warms my heart warms my heart i placed the new head of product nikita beer are you familiar with them i don't i'm not i'm literally not familiar with any head of product i know that linda left did you hear that i'm a tech ceo now so that's who i mingle with you got it the nerd so like i do recruiting also um nikita beer had a product anyway yes i am learning by uh sitting in on a lot of the X Twitter product meetings. So that's how I do it.

1:17:49Jason Stewart:Do you participate in Twitter nowadays? Do you ever have time to look?

1:17:54Ty Haney:No, it's so... So that's like my main... I do observe, but I need to contribute.

1:17:59Jason Stewart:Okay. But you're lurking. Ty is still lurking.

1:18:02Ty Haney:Well, I wasn't. I'm like way late to the Twitter game, but now that I do what I do, I better be there. You have to be there. You have no choice. Yeah. All right, Ty. Thank you for joining us on How Long Gone. It was a pleasure. congratulations on on you know regaining your position at the top where you belong we're very proud of you thank you guys five fingers let's go five fingers let's go and hopefully we see you soon later thank you walk on the ocean step on the stone flesh becomes water What comes home I didn't like what you said, Odin pauses, about the future. This is the love story of real hinge couple Odin and Edward, written and read by me, Curtis Garner.

1:18:56Listen to the free audiobook now.