831. - Lawrence Schlossman

28:34Yeah. I have no doubt the food will be banging for sure. Copenhagen shit. I love it. But no, I'm a lover. I didn't cut anyone. I was only adding people. Wow. As many slots as were available. Of course. I'm actually surprised to hear that. No, dude. I'm a... Dude, my energy that I bring is inclusive. It's democratic. Yeah, that's what I always think about when I think of you. No, truly. I'm a good one. Do people think I'm a bad guy? No. No, definitely not. No. They might think you're an asshole but not bad guy. It's two different things. okay that's fair but i suffer from i suffer from a similar oh he's a dickhead no i'm a prick prick and dickhead is that not the same thing i think they might actually be the same there's subtle differences between a dick and a prick i would love to know what those are what like girth or what yeah yeah what i would love to know i would i mean i think a dick is just like you're just straight across a mean person and then i think a prick has a little bit more jesters playful spirits to it what about like my intentions are not evil they're a little more this is dubious i just want to i want to male version of a cunt kind of uh that's right that feels more well what about i think cunt is the male version of a dick i don't know what the theme i mean what But where does dick?

29:50Like I'm being negative for pleasure, the sport of pleasure versus my just - The sport of pleasure? What the fuck are you talking about? What is - But then if you're saying this - Look, you guys put me on the spot. I'm over. I'm sick. I'm trying. Class is in session. What is a dick if it's not an asshole? Because that's what it - It sounds like the exact same thing to me. What's a goon to a goblin? What's a goon to a goblin? What is, right? I really think there probably is a place for us to find this information out. Asshole and dick, I would say those are more closely aligned than the prick. I think the prick is slightly on the outside.

30:27It's a curveball. It still gets across the plate, but it takes a little bit more of a whimsical path where I'm having fun and I'm delighted by being a dick or an asshole. But you're delighting yourself. Versus like that. I'm saying you're only delighting yourself. Of course. Okay. Of course. Self-mastermatory to continue on with this metaphor. you weren't thinking that you were i'm being mean with a grin versus just a pure like that guy's a fucking asshole just like he's a bad person and he's mean no no bad person is not part of this asshole does not mean bad person that's two different things i don't know no bad person is deeper in the core of a human spirit than being an asshole yeah i think that's an indictment you know i think a prick you would still invite if you're like oh my boy he's a prick right yeah my boy he's an asshole he still gets invited yeah but if you're like my boy's a bad person and you're like, maybe we cut him from the spreadsheet.

31:18He's a bad person. Let's pump the brakes. I mean, bad person has a lot of different connotations to the... I don't want to hurt your feelings, but I want to make you feel a little bad with a smile, maybe. I don't know. Okay. There's some enjoyment in this scenario. Oh, I think assholes are getting enjoyment out of it, too. The ultimate reaction is somebody to say, I hate you while they're smiling and laughing. That's what you want. That's my end goal. That's the peak. That's the peak. Okay, interesting. When you're just like, I fucking, you are such a fucking guy. God damn it. You guys are both doing a good job of smiling while you're saying that, right?

31:56It's an enjoyable conversation. I mean, you guys are. I didn't know what I was coming into, but this is good. What do you mean? What did you think you were coming into? I had no idea, honestly. Do you think we come in with it? We don't come in with the agenda. No one raps here. No, I know. This is a chit-chat show. That's the genre. It is a chit-chat show. I think we should kind of lean into chit-chat versus chat. I think we should make chit-chat. Oh, when I say like chat is kind of how - Well, no, people, you know, like British shows are called chat shows. So sometimes we would refer to it, but chit-chat - And every day somebody's like, oh, what is your podcast about?

32:25Yeah. And then I'll say, oh, it's like a chit-chat show. If somebody asks you what Throwing Fitz is about, what do you tell them? Guys being dudes? Okay. I don't know. Yeah, yeah. No, I don't think - I think that's fair. I didn't know if you tried to explain the contents or more just the overarching 50 ,000 foot. You don't say pop culture, food, sports betting. Hashtag food, hashtag pop culture. Sports betting. Yeah. Yeah, no. I think it's funny when people on this trip, especially because we're meeting so many people, they have to ask. And I'm just like, bro, just listen if you want to. If not, don't.

33:02If someone asks you what you do, what do you lead with? Oh, absolutely not. I say I'm a gear queer on Spotify. I'll lead with anything but podcasts. But podcasts, yeah. It's a tough scene. Yeah, it's a tough scene. I think there is a - I'm the opposite. I say podcasts, sir. Oh, yeah. You're proud. Yeah, come at me, bro. You're out and proud as a podcaster. I'm out and proud. I just, I think - Because as a prick, I'm curious to see how they react to it. Oh, you want them to feel some type of way. I just think it opens the door to too many questions that I don't feel like talking about. That's really the issue.

33:31Yeah, that's fair. I don't think it's like, I mean, it's lame, of course, but everything is lame. So I don't really know. Everything is lame. Yeah, sure. Well, what we all have to do to make money is embarrassing. Like if I have to base yourself, everyone is debasing themselves. It's cooler. Us more than others. It's cooler. It would be cooler, in my opinion, for me to sit in front of a computer and trade stocks all day. That is actually cooler. Being a day trader? Being a day trader or having a regular job is much cooler. That's not a regular job. Maybe in 2020. I don't think it's cooler, but I think that offers you the least amount of friction and follow-up questions.

34:04Because nobody cares. They don't want it no more. It's like, oh, you have to lead with personality. People are like, oh, cool. Tell me about your fucking podcast. But if I said to you, if you were like, oh, what do you do? I'm like, oh, I'm in stocks and bonds. You'd be like, oh, cool. And you say your podcast, you're 15 more questions you don't want to answer. That's what I'm doing. I'm an artist. Oh, like painting or sculpting? When somebody says that, I'm the person that's like, oh, huh, mixed media, photography. What are we talking about? The worst though is, have you ever asked somebody what they do and they say, I'm a creative?

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36:38So see the reviews, see what stands out, and see if BetterHelp is right for you. Visit betterhelp.com slash how long. That is better, H-E-L-P, as in princeofwales.com slash how long. This episode is brought to you by Facebook. So you were scrolling on Marketplace and there it was, the bike you'd been searching for. You sent a message and it turned out the seller was super chatty, kind of funny, and an avid cyclist. The next thing you know, you're in a cycling crew. Well, a community cycling group. The thing about Facebook, you might find more than what you're looking for. From a browse to a bike ride, this summer find more on facebook

37:23like actually in real life yeah maybe a handful of times but i feel like that's uh people like make fun of that more than i think actually because the idea is so ridiculous that like it's easy to poke fun but do people really say that yeah i mean i've heard someone say content creator which is obviously worse i've heard that more than yeah i think so too if you hang out in culver city people or like the bay area or some parts of new york they'll be like oh i'm a creative I mean I think that is a general term that skirts saying creative director which has been maligned to the point of you can't say it anymore.

37:57I think it's a catch-all phrase for like there's like three parts of a business. There's like I do the back-end programming. I do the HR, public relations, or branding and marketing, and then creative just as a whatever. Or they're just unemployed. Yeah, that is also – I think content creator is more – So that replaced Influencer, which became a crazy pejorative. So you're saying that I see what you're saying. Every Influencer now, they say they're a content creator because Influencer became so maligned that they rebranded it. And it's like because Influencers, I guess, was so bad, people are proud that they're content creators now, which is insane to me.

38:34But I hear that more in New York than. It'll come back around. You think so? Well, when people ask me, what do I do? I say Podcaster, DJ, Influencer. Hell yeah. That's the IG bio right there. Because. Yeah. multi-hyphenated DJ Them Jeans. I like that. It's only as embarrassing as you want it to be, you know? I would just rather lead with some. I just don't. Unfortunately, those are the three most fake jobs in the world. I don't want to hear it. I just don't want to hear anybody's questions about it, I think is my issue. Yeah, it's really about avoiding follow-ups. Yeah, that's really all I'm trying to do.

39:06But what if it's like a cool, interesting, attractive person that you want to become friends with, and then they ask you a bunch of questions. You just straight-up lie. Yeah, just straight-up lie. What if Kate Moss is like, oh, what's your podcast about? Then you would be like, oh, well. I've had to answer this question not with Kate Moss, but with people like that, and every second of it is painful. Really? Well, it's just like when you lead with writer or, I don't know, fucking columnist. Chris Black columnist. I mean, columnist at least has the only follow-up question is where to that. Your inbox.

39:35Yeah, yeah, yeah. The only question to that is, and all I can say is definitely not on Substack. Right, right, right. Once you finish the book and it comes out, will you be able to tell people I'm a writer? You're already a published author. I mean, we both are. Yeah, we'll be author. No offense. You both are. We're very accomplished. I'm not going to. Published author? I'm never going to lead with author. I think that's even more obnoxious considering my skill level. I think to say you're an author, you've got to be writing. You've got to be a novelist. A novel. Novel. Yeah. Novel. So it's a quantity more so than quality?

40:07No, it's quality. Okay. Author to me seems more. So once you two write something that you're finally proud of, then you'll be able to say it? I was going to say, not going to happen. Hold your breath, bro. I'm going to get it done, but I'm not going to be proud of it. I'll run back another picture book for Urban Outfitters. Yeah, I can do that without a doubt, dude. Yeah. That's funny. Yeah, I don't think there's... I think there's just... We've gotten into this self-categorization that has just gone too far. People just say things that... It's a new currency, right? It's literally like, basically, what's the IG bio going to be?

40:38Yeah, yeah, yeah. That defines you as a person. No, 100%. Which is unfortunate, but the truth. I think that it's only going to get worse. You think so? Yeah. It's like faker. I mean, I just think that the downfall of Instagram discussions are just fruitless. There's no way. It's too ingratiated in our lives. What's an Instagram discussion? Just like people are actually getting tired of it. It's not really. It's not doing what it used to do. Okay, bro. Then delete it. I dare you. I think the real reason that chat started was because of the change in the algorithm for advertising. But that doesn't stop users from being on it.

41:19Did you see the new features today? You can repost? Yeah, I don't really understand. I think it's like a retweet. It's just like a retweet, but for Instagram. Yeah, but you could do it for a pog that's on your explore page, I guess. I don't know. What would you repost, right? Well, because we can repost a story, right? So now we can repost in feed? Maybe. It's like its own tab now in your feed, so it's like your... Oh, I see. So I guess you can build a mood board on your grid or something? You can curate a list of pods. Honestly, this sounds fun. I'm going to create a separate, maybe multiple separate accounts, and then have your grid just be reposts of accounts all over the place and build like a quilt, a mosaic.

42:02Oh, gotcha. And that'll be a new art form. I think there's also a map. There's like a find your friends. Yeah, that's going to be. Which I don't really understand. It's the same. I guess it requires less exchange of data. How is that safe? Well, I think that's. Well, the game is that that is the whole point is safety. Like, hey, did you get home? Okay. And that's not really what it's for. Oh, it's not for tracking pogs. It's definitely it's definitely for tracking. Big pog hunter. It's definitely for tracking. But they're able to say that. I mean, Instagram is also getting people robbed and killed, which is my favorite part.

42:37Pop smoke. I'm joking, but when celebrities post their, yeah, you can find out where somebody is very easily. Yeah. Now that there's that feature, I mean. But I think that they have to, I think all of these companies have to roll out more and more features to keep people engaged. Absolutely. And it's like, how much time can I get you to spend on this app is the job. And they reward, I went to like a meta symposium for menswear content creators. What a sentence. You know, everyone in the room, like, you know, when it comes to the Q &A thing is like, you know, how do I basically trick the algo so people even see my content?

43:11And it was like, well, are you on threads? Oh, yeah. Are you using the new feature? Have you gone live? Yeah. So that's it. They reward you for using their features, obviously. I've been explicitly told that I should explore reels a little more seriously. I'm like, that's just not really my thing. Get this man a green screen, a little mic. I posted one reel and I was like, oh, shit, it worked. Oh, it went. It's great. Yeah, it's crazy. It popped off? I mean, I don't think it popped off, but I was like, oh. I'm banging on reels over here. I was like, that's a very clear difference. You are being rewarded for using the feature.

43:42Yeah. I know it's not your thing, but if you made it your thing, this would happen. Could you maybe make it your thing? Yeah. But I can't fault anyone for trying to keep us on their app longer. No. That's their job. That's the job. I saw somebody tweet, like, how far away are we from having an algorithm-free social media platform where it goes into a dumb phone type of area where it's just... Isn't that like be real, kind of? That was be real. I think so. I'm sure there's some... It was a fun two weeks. I'm sure there's someone who has raised $80 million to do this, and it's just... We're still getting the back end developed.

44:16Yeah, yeah, yeah. I'm sure, because that is... I think there is... But that feels like a blue sky user in a lot of ways. Yeah, that's woke as hell, dude, for sure. It doesn't feel like... Have you ever made a thread? Yeah, I was having fun with it when it first launched. You know, it's a novelty thing. And then it's like, you know, first mover in the space. Yeah, exactly. Yeah. Tip of the spear. And, you know, it's just no pressure because, you know, who gives a, it's threads who cares about stats. So it's just firing off nonsense. Well, my problem with threads is mainly that it, it's people that were never on or couldn't handle Twitter using a Twitter style function.

44:51So it doesn't really work the same. You ain't funny. Yeah. That's what I mean. If you're on Instagram and you're popping, it's because you're good looking. Yeah. It's not because you got anything going on upstairs. Ugly people with fucking bars, you're on Twitter, right? So just know you're fucking lame. Yeah, you have to know you're lame. I completely agree, but I think that's the thing that is tough for me with threads. It's like, oh, these are people that I couldn't imagine using Twitter. Shut up, hot person. You're not interested. Yeah, yeah, yeah. And it's just that's the problem. Yeah, I don't really use it.

45:18I think it's working better than we think it is, but they're also forcing it into our – like you see it on your feed and I clicked on it and not realized what I was doing. Yeah. I guess it's probably better than the Substack kind of feed thing that's happening. Yeah, but that's popular too, right? Yeah, I mean, I just see things that go viral there that people are just taking posts from Twitter. Like, I don't know, some fucking aesthetic mood board thing. Like, this vintage Jaguar ad, whatever. And they're just like, oh, that banged on Twitter? Let me steal that. Put it on Substack and they get fucking interesting.

45:50Or put it on LinkedIn. Well, that's what I was going to ask. I thought the Substack notes are sort of like a live journal LinkedIn buy. You know what I mean? I do not enjoy that space. It's rough, dude. But you guys have to post. On Substack. I don't have to do notes. You don't have to do notes. No, no, no. But if you did, we would pump your engagement and algorithm. Thank you so much. Yeah, just so you know, it would probably help. It would definitely help. It would probably help. It would help the bottom line for sure. I can't be asked. Part of your deal, though, is that you have to also, you can't just put the, not you could, but part of the deal and what people are paying for is that you do these stories.

46:30Yeah, I mean, and there's like, you know, there's all these features, Substack, Chad, all this stuff. So like feasibly, if you were like building a community and you really cared about, there's a lot of touch points. A lot of touch points. On Substack.com. We'll give you$5 ,000 if you do a live Q &A about the future of belts. You need to up that back a little bit, buddy. Don't get out of bed for less than 10K at all. How much pressure do you feel to hit the inbox of your paid subscribers? There's a lot of pressure. And they engage. They like that. I mean, you guys have the benefit, right? You put out three episodes a week, it's free.

47:00So no one can really say shit to you because they're not paying for anything. They try, but I agree. But they have no foundation to stand on. There's no tapping the wristwatch, where's the art fam? Exactly. But if you charge people money and they become a paying subscriber, they kind of, and I kind of get it, they treat you, meaning me, like I work for them. Totally. Shareholder value. Yes. And we're just trying to fucking increase shareholder value. But I guess my question with this is. So, yes, you need to fucking hit that inbox, brother. It just feels like to me you can never make these people happy.

47:34Oh, no, you absolutely cannot win. And that's what's so shocking to me is like you pay a very nominal amount of money for all the stuff that I give you that you clearly are interested in and you wouldn't be here in the first place. But it's never enough? How much do you need? Like what? I only want to hear from you, you know, once every six months personally. But I just don't get it, dude. It just feels like a. Because in my mind, it is a beautiful system. You know, Patreon, patronage. Like we don't have to rely on corporate blah, blah, blah. I don't have to get money from this and that. the people who love the art you create pay for it directly you give it to them it's a beautiful thing but the problem is just people in general yeah just ruin everything the same thing as a restaurant like i opened this restaurant it's exactly what i want the people come they pay me money and it's all good and then six months later it's like but i don't like this and what if you did this and this is a way to learn and what do you mean and now we have to use this app and use dorsia and have that i just don't yeah i just don't i i guess that i just don't know how much people want like i i guess i found them insatiable yeah we're insatiable just from anyone that they are a fan of it's they want more but but you guys also have like a real they're all hanging out together without you in what way i just mean like there's like a real community oh yeah i mean like there's a discord yeah i mean i think people but you participate or you let that come no no not really you'll bump into the discord every once in a while yeah you know just to kind of take a temp check but but is it the kind of thing where you go into the discord and they're so psyched that you're there or are they trying to neg you oh i don't know i think it's a little bit of both um i would hope that they're psyched but you know i think that there might be someone's like oh here's my opportunity yeah no of course yeah yeah i can't you best not i can virtually duff him out in the discord right now yeah it's like run my fade what actually what about the live show element I know you guys have done some.

49:29I think the thing for us is the in-store thing where it's like a nice little 360-degree brand deal. One of the menu options is like, oh, we'll do a live chat with whatever. I don't know how you do it, bro. There's no way I could talk to the fucking CMO of some company. You could if they paid enough. That's true. We'll be doing that with New Balance in just a few weeks. It's not a CMO. Okay, that's true. I'm just saying, I see you guys. They're not usually pitching a CMO. I feel like I've seen you guys talk to some corporate people Babe, I mean like when we did the Levi's thing We talked to Leo And people want to hear from him And Levi's knows that that's who they're kind of offering That's the talent There's guys like that at every company Not every, but fashion companies No, you're right, there's always a guy that can do it And that's like a half hour When you guys do a show, you guys do like an hour, right?

50:14Yeah That feels long to me I mean I guess people pay for tickets Hey man, sometimes it feels long to us too Sometimes it doesn't, that's kind of the game I just think that we like doing it And it's nice to see who the listeners actually are. For sure. And it's been pleasantly surprising that they're pretty cool. Yeah, I mean, that's the thing. It's like people, for the most part, when you meet them in person, are normal. It's only online when the psychoship comes out. The event for Levi's or New Balance or whatever, you meet the 50 friends that you invited, and they all have a glass of wine, and it's all fun and games.

50:51but to meet the people that are going to spend$30 plus ticket master fees and get a babysitter and blah, blah, blah. Can you interface with those people at the bar after the show? We used to do more so. A little bit, though. Sometimes we'll do an after-party, right? After-party, I'll DJ. I'll play my young lean and have some Matty. I don't think it's – yeah, it's not like – absolutely. We could get touched. It's not like we're out. You know what I mean? I'm starting to consider it to be like a commercial and editorial, one for you, one for them. In order to get the branded thing events, you have to show the proof of concept that you can do it on your own.

51:25And it's something that people enjoy, actually. It's a good way to travel for work. I mean, that gets you guys out there on the road. I get it. I just, yeah, I don't know. I mean, what's like the most amount of time that you've been on the road consistently doing live shows? Like a week? Yeah, a week max. Okay, that's not that. Actually. No, it's been longer. No, it feels longer. Okay. But it's actually. It'll be like a month, but broken into two or three chunks. It's basically like comedian style, because you can only really do weekends. You know what I mean? It's a little bit more difficult for Jason, because the shows are usually on the East Coast.

51:58I can go home. He recently had to stay in Chicago for a few days, because it didn't make sense to go back to whatever. That could be taxing. That's my thing. It's like being away from home. I don't want to necessarily do that. like oh even a week i don't know i guess i've been here i'm here for a week but yeah i'm not i'm not into the touring thing or the even the live shows are i don't know not for me but you don't mind doing it if it's like a brand thing because it feels like a bigger well it's just a better paycheck sure oh yeah there's no question it's a better revenue stream at that point yeah i don't know i mean do you guys get nervous before you go on like is that like does that happen more um because it's not like public speaking it's you guys are just like up there chatting or whatever I mean, this, yes, but also this time, this summer, we did something different that was a little more, like, organized.

52:48Oh, like a slideshow. Yeah, it was like a keynote presentation. And it does make the time go by a lot faster, I would say. Because you just know after a couple nights you get the rhythm. Yeah, exactly. I treat it like a DJ set where it's like you have one hour and I've got 30 songs and that's two minutes a song. and I can compartmentalize it in my mind versus we're going to go up there and talk about Zinn and David Barr's. Yeah, we're just going to figure it out. But then we did it. We were just in London and we did it with Blondie and it was great and easy and the crowd was awesome. Just like any live performance, it's as good as the crowd.

53:23That's true. That's true. The most fascinating thing about doing it is when you look out there and it's full and those people aren't giving you anything. And you're like, you bought... How often does that happen? I would say one in three Is like that probably And you're like you paid to see us But you participate a little bit Is that you want to give me something back It's just there's like a Like Minneapolis for whatever reason They're like rowdy and fun And like yelling at you know It's cool Like Atlanta Or DC Yeah Everyone's yelling shit out We stopped going to Atlanta Because it's so bad Oh damn It's just like Yeah the tickets would sell The people would be there And the vibe would just be bad Atlanta's favorite son Just fucking I think that's the problem.

54:05I think I'm not the favorite son. But that's what's funny about it. You're like, my city hates me. Or I guess it's not your city anymore. That's right. Yeah, clearly. No, it's my city. If we did a show in Orange County, I would get beat up in the parking lot probably. Yeah, but it is. That would be cool. I get stabbed by a vegan guy. That would be a story. But it is a podcast. Or like we did a live show in Copenhagen a couple years ago. Yeah. And, you know, packed room. Sick. Energy is great. And we did a show for an hour. That's special because, you know, the Danes aren't getting to see you guys consistently.

54:33consistently oh not and nobody you know you could hear a cricket even crack a smile oh but that room nothing but then as soon as we're all done and we declare it's kind of similar to like when you do a concert in japan you know everyone just like politely does that and then at the very end they come up to you like oh that was so awesome yeah where were you bro could you have maybe it's cultural thing and it's just it's just a cultural thing i think so but i mean it's also i think there's a little bit i mean not that they obviously we go to places where english is the is the chosen language and that's where it's gonna like australia is gonna work because they have a sense of humor and they speak english yeah it's very easy and they drink yeah it's a very easy equation i'm sure you guys have a big australian audience right yeah we do i know it's like the native english speaking thing but like yeah i guess the oh do you got you guys do too i think like a lot of like i'm sure you must not because a bro pod or whatever but like male pods in the lifestyle space, whatever, I'm assuming they're very popular in Australia.

55:32That is interesting. Yeah. Because they speak our language and they look to us as, you know, a cultural North Star. Like, they're, what's going on over there? They're pretty isolated, so I think they just want that. Yeah, exactly. They want some type of cultural import. For sure. Yeah, that's why Drake went there. Yeah. You know, just to kind of get his sea legs back. Yeah, yeah, yeah. Just get out there and do something. They got some great snow bunnies over there. Day on under. Oh, you can say pog, but he can't say snow bunny? No, I just wasn't expecting it, then. I knew I was going to say Pog.

56:01I came in prepared. I didn't know I was going to get Snow Bunny. So when you guys record, the video gets recorded, and then you send that, and someone edits it. Yeah. Well, it's not much editing, but yeah, it gets kind of like zhuzhed up a bit. Okay. It's not a huge, but you guys don't know how to do that. It's a single cam. It's not like some crazy, you know, I'm not crazy, but like it's not my field set up. I think it's added a lot of value. Well, there's a whole fucking portion of our listenership that wants to watch podcasts. I mean, it's definitely a generational thing. Totally. Yeah, I think younger people, that's how they consume pods is like as a YouTube video or whatever.

56:43They don't want to get it in. They have it on their phone while they're eating on their lunch break. Yeah, exactly right. Yeah. Screen kids, you know? Yeah, yeah, yeah. So, yeah, I think that was a big value add because we didn't want to do it. I mean, I know you guys don't do it, but we were pretty hesitant because it was like, I don't know. Then you got to make sure you look good on camera. Well, for real, I was going to say, you guys have to put on your little outfits now. No, for real. Honestly, that is something that - Look at - We show up like this and don't give a fuck. No, you guys look great.

57:09We look fine. I just mean that - Actually, no, people see they can't see this. They're both in tuxedos. It's actually fucking crazy that you guys would do that for me, but I speak back to you. When we pod and I'm at home, sometimes I'm not wearing a shirt. I'm at a standing desk. yeah i get it it's just i'm not presenting but i do think that i think you guys though i think that also adds value because people want to see what you're wearing they want to talk about the clothes so it's like it's part of it definitely an element and then yeah there's that's something that people will then pay for it's like oh video okay i want to pay whatever five bucks so yeah it definitely was a value add um but then it becomes a thing too where we're talking about like people will find something to complain about then it's not the video is not good enough we need higher quality we need HD exactly right so you know there's that then you have to it's opening Pandora's box when you add fucking anything yeah no of course but I think it does shout out to our sponsor here at Copenhagen Fashion Week we love you guys Pandora but yeah I mean I could because when you look at the other I was looking at an alternative press podcast and they were interviewing Davey from AFI oh my god have you seen him Mr.

58:15Havoc actually you know what Lawrence Lawrence pull out your phone sure we need to talk about this pull up your phone and go to the alternative press magazine instagram and look at davy havoc look what he looks like but i'm more that is that is insane on its own i'm sorry i know but i was talking about like so this is this is the video quality was very high they had overhead what am i looking for here like it was very high quality oh that oh i got oh my God, I didn't even... He looks like he's in Edward Sharp in the Magnetic Zeros. It looked like... Burno vibes. Crazy. Yeah, but there's an overhead boom mic, and it's lit like chef's table interview, and I'm like, the demand keeps getting higher and higher for the quality.

58:59It also gets cheaper. I mean, that's the thing. It's like cheaper and easier to make it better if you want to. It's like very available to you or whoever the young person is that you hire. Yeah, absolutely. But you guys also have a meme creator. Yeah, we have a group chat. And we have a guy, Max Who is That's like his Well it's not his full time Just be on the internet and fucking Keeping up with the trends Get the thought starters going It's really smart but you're saying you have a group chat Where you guys exchange ideas Oh dude, the think tank dude That's scary It's churning Well here's the thing Honestly there's a lot of people I think that know Thrown fits as like a meme page And that's a thing where that's uh speaking of insatiable appetites for content you follow a page like that you want to see shit fucking constantly so hence the think tank i mean i i discovered you guys as a shorts company and then the whole podcast as a shorts provider my mom gave me a pair of your shorts for christmas and i was like what is this i love these shorts yeah check this thing out there's a lot of touch points all right a lot of touch points to tap into the thrum of its extended universe i really do think that and i think it's impressive and smart to do it that way And I think that that also lets your audience sort of exist without needing you.

1:00:15Oh, totally. In a way that is. It's just that it's not like specific guys like James Lawrence. It's just like this is an entity and it's whatever. And that's how people want to engage. That's fucking awesome. Eventually, they might be converted as a podcast listener or some fucking merch or I don't know. Yeah, it like doesn't. There's a way that I will get your money. I'm going to get your ass. I'm going to get your ass. I'm a truffle pig, dude. Dude, I will fucking sniff it out. No. But yeah. I'm surprised you guys never, because you run the account that you guys have, the HowLongGoners. Yeah.

1:00:50We don't run it, but we. That's a fan page. Well, we know him. But it's a promotional mechanism now. Yeah, but it's also like, he'll do, I mean, I think it depends. It's just a nice guy who started it, and then eventually when it started getting enough traction, we were like, we should maybe meet each other. So you get broken off if you guys do a collab post-brand deal and that's part of it? We don't do that. We've never done that. That page is... I basically went through a series of emotions with that because it would be like... What's the stages of grief? Well, I was like, fuck this. I should get this taken down.

1:01:23Fuck this guy. I hate this. And then something clicked and I was like, what am I talking about? You weren't flattered out the gates of fanpage. I'm never flattered. I was like, this is smart. I should talk to this guy and we should just work with him. You catch more flies with honey than vinegar, buddy. I realized that's what I'm saying. I got there and he's great. He is awesome. And he like, yeah, he comes to shows and like he's around. Oh, he gets like, he gets perks. Yeah, there's perks. But I think that the, but I think that that it's also like people tag it anyway. So you might as well. Right.

1:01:51Like embrace it because you can't make it go away. You just type in how long and then it's the first thing that pops up. We don't do any, we don't do all the stuff we do is on our personal. No, yeah, yeah. And I, I mean, I, I prefer that. I don't really totally understand trying to split the audiences so many ways. No, for sure. Personally. But I think when you have something you're doing where it's a full machine, it makes sense. Yeah, and then again, it's another thing that is not to be brass tacks, but it's sellable then. Totally. That's an account with that's where the most followers are. Like someone would come to you and be like, we want to do this collab post.

1:02:27We just did it with Selfridges during I think it was Milan or Paris Fashion Week and they're like let's do some memes they basically are buying a collab post on the grid if we only had personals like you guys i wouldn't be able to do we wouldn't be able to sell an account with 250 000 plus followers yeah totally yeah so that i mean not to be like fucking you know no it's interesting i think this is a capitalist about it but it is you know oh yeah no one would ever accuse you being a capitalist yeah right with or without the selfridges yeah just do it for the love of the game you know i know yeah no but i just think it's the approach is is interesting and you're right though it hinges less on the two of you and then that's other things that again it's like oh you want the personnel as well okay there that's the price tag for that and then you bundle it all up which is interesting how that works because it's kind of like the opposite with like you know actors or athletes like i'm gonna follow a basketball player's account not the team's account you know what i mean yeah no yeah it's interesting yeah yeah i don't yeah i don't follow the lakers i just follow the luka real jock dude i was trying to prove to you guys i know about hoops.

1:03:28Damn, that was good, man. No, you convinced me 100%. Real hooper. 100%. I'm wet with it. Yep. Yep. That's it. You got it, Chris. Okay, so anything else, guys? I think we're good. Excellent. Fucking nailed it. Thank you for joining us. Thank you for having me, boys. And I want to be clear, we were trying to make this a super pod. Yeah, I think James is at a fashion show right now. With all four of us to feed the streets, but James just, he said he can't pod twice in a day and I kind of respect it. Yeah, I think you can be like potted out and like the fact that like... Yeah, we're potted out right now.

1:04:04No, exactly, right? We did this 24 hours ago. We did this 24 hours ago. Yeah. But the time difference... And that one was really good. That was a banger. It actually was pretty good. Well, I had a selection of notes and things to talk about. Of course. And then... Travel pods are always great. People genuinely love hearing about like whatever. Yeah, I just have a notes app and I'll just hit voice to text and like, do you ever notice how guys eat fish here and mayonnaise and then boom there's 10 minutes right there bitch easy wow damn don't let him know that and that's how the sausage is made that's how the sausage is made all right thank you for listening howlonggone.com is the website uh we are taking next week off um and we deserve it there'll be some reruns though like you know some fan favorite episodes greatest hits yeah run back episode 22 i looked it up this morning i'm like when the fuck was i That's a long time ago.

1:04:55Dude, my audio is so bad because of the service because we did it over whatever, the phone. I was like sped up. I sound like Cardi baby voice. It was like. That's kind of what. Yeah. That feels like how you want to sound. Also, the first line description is we basically made fun of him for an hour. What's the fun? I don't remember that. Fucking dicks. Pricks and dicks. Pricks and dicks. And assholes. And douchebags. Look how much we've grown. We've come a long way. Oh, no, dude. Listen, what a joy, guys. We've come a long way. All right. Thank you guys for listening. Check out Throwing Fits if you have an extra$5 per month.

1:05:26Nine. Nine, nine. Big things are going. Fucking inflation, dude. Big things coming, though. Big things coming. Always, always big things coming. I heard you're going to have a dope September. Is that true? I think so, yeah. Well, first of all, every month is dope in my life, bro. That's great. Yo, it's gravy over here, baby. Yeah. All right. Thank you for listening. Thank you, Copenhagen. We'll see you later. Peace.

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