898. - Brenda Weischer

23:16Jason Stewart:You're in diapers probably. And I know your ass doesn't cook. There ain't no way you cook. I cook. There ain't no way you cook. Heating up Nobu doesn't count as cooking. You cook in the comment section. That's about it. That's good. What are you cooking? What are you whipping up? I'm going to ask Isaac because I know you ain't cooking. I'm also, guys, I'm such a fan of the podcast. So I get to experience this in real life. It's so exciting. We love that you listen. But now let's be honest about your cooking skills. because I know my cooking sometimes is like soaking the chia seeds overnight that's watering the plants that's not cooking I count that Jason has a different scale to which you have to you know what I mean so we're fiber maxing and we have been fiber maxing we're fiber maxing then I also now have found a vegan protein powder that I like so I'm here with my like the, you know, what's it called?

24:06Jason Stewart:Oh, you have... Devisca. Horrible. So you have the portable whisker like a real IG protein thought. I have the portable... It's horrible. Is Devisca branded or is it just a regular... No, I think it's also more between the$9.99,$19.99 range. Okay. It's not a Margiela whisker or anything like that. What is the protein powder? I mean, we don't want to put anybody on blast for free, but as protein maxers, most of our listeners would love to know what you're taking down. Oh, you can only get it in Germany, but I forget because it's like I packaged it, you know, to take it out of the huge. I'm not traveling with the one kilogram thing to Copenhagen because it looks suspicious.

24:46So I can email you after.

24:48Jason Stewart:So you broke it into small little baggies better to do that. I broke it into small little zip lock baggies. I cut up my protein powder into grams and I put it inside of my Remofa and nobody looked. Okay, so it comes in a big kind of tub. In America, all of our protein powders have pictures of guys choking out bears. No, this one's cute. Oh, it's cute. It's like a flower and then the vanilla. Ours has an LGBT logo with a cross through. It's like no gays allowed to have it. And it's like guns. Ours, you guys use the same? America. Just America in general. I'm saying our protein powders are very masculine.

25:26Jason Stewart:Republican, conservative. It's like it's camo. Mine's cute. Okay. You found a cute one. It's called like homo puncher and it has like 85 grams of protein. I feel like I shouldn't be laughing at anything you guys are saying. Well, this is all audio. My new protein powder homo puncher. Look, Brenda, you don't have to look. We all know. The video is not recorded, right? We are not recording the video, but I will, of course, close caption for our listeners at home. Brenda is laughing with her face, not with her mouth, though. You know what I mean? She's taking up her extreme cashmere. Brenda is very offended and she's put off by all of this.

26:01Jason Stewart:She's hating all of this. It's a bad time. But your vegan protein probably comes from peas or something. And there's a picture of like a... Yeah, I think it's a pea situation. Yeah, it's a pea situation, which is fine. Well, how concerned with you are with your diet? Or do you kind of eat whatever? Or are you pretty on top of it? I try to be on top of it. A, I'm vegan, so... Let's see your clavs. Are your clavs popping right now? Clouts? Your claviculars? Your clavs. clavicular you don't know about clavicular looks maxing no good for you honestly you're better off you're better off it's one of the worst things no i mean i know about looks maxing like i know about like my my tongue is supposed to be at the roof of my mouth otherwise like your side profile doesn't look good i know that that's real that's real well there's there's a it's gotten way worse than that i guess is what i is what i would say and there's there's a guy named clavula i can't to say his name clavicular clavicular who is like he went from uh naughty to hottie with a mixture of surgeries and crazy procedures but now he's sort of like become he didn't he run over someone with his car jason yeah he hit a guy with the cyber truck he a lot of people have he does he says the n-word a lot and uh does meth it's like he has like friends on his stream that like almost die from ketamine and he just keeps streaming oh it's a live streamer yeah he's he's he does it all but yes but he looks really good he looks hot as hell he looks like a boy bander like he looks like a boy bander like he's ripped i will come up i i downloaded twitch last week what are you thinking about getting into the marketplace i think we should all be getting into live streams somewhere but i just don't i don't know what games are you playing well no i'm just watching what people i'm more like market research for now like watching what people are doing okay we we did a twitch during covid and i have to say it was one of the more fun things that we ever did and i think it was how many people do you have to have in there for it to not be like for it to be a thing like 40 luckily luckily during covid it didn't matter i think now anything under like thousands is embarrassing i would say if we were gonna i i just i think that i i thought it was fun jason did you think i thought it was fun yeah i mean you know get a get a couple hundred people in there and the chat is is flowing healthily they will sort of demand requests of you in the chat room usually you know it's all very bad and offensive stuff but every once in a while somebody would say something really really funny like somebody would make a joke about us and i was like that's the funniest thing i've heard in a month you know yeah it was really good so you got it much like ebay it's a needle in a haystack you got to wade through a lot of shit right to get that gold that you can't find on vestal are you on tiktok are you a big tiktok user no i'm i'm i'm really flopping on tiktok but like pushing through i'm posting anyways so like you know even if nobody sees so you're posting through the pain on tiktok but you do you feel like it's not a medium for you that you'd rather stick to maybe as like an added on deliverable to get an extra 5k i've had like the tiktok video on top of something to get more money but it's not a source of income for me no i i oh it's like this like you only have to post it on on tiktok and like nobody will see you know tiktok we're not on it because we're adult men and it feels wrong but I once again like most of my life I realize I'm leaving money on the table as they say in the business but sometimes you gotta have a line you gotta have a line and there's a big TikTok mutiny everyone is closing their accounts and leaving after the whole switch up and people are saying that you know everyone should just log out and move on because they're not allowing you to say the word Epstein anymore they're taking away like creator rewards I don't know I've never used it so I don't know how it works They've changed it quite a bit.

29:37Jason Stewart:There's a mutiny of people. So you stick around long enough and the tide will wash TikTok away for you. And then hopefully Chris and I look good by always saying that TikTok is for losers. And like Zuckerberg is for the people. Zuckerberg is a known for the people guy. We're into the same stuff. Gold chains, growing our hair out. I mean, what more could you want? Asian partners, let's go. Yeah, exactly. What more do you want? This guy wears sunscreen. He seems like a good guy to me. subtitles Brenda is laughing where okay so so I want to talk about your your podcast is insane because you go you go raw dog just you so historically Jason I've talked about this for years because there's a few comedians that have been doing that style of podcasting Tim Dillon does it uh Bill Burr does it where they just go an hour themselves you just hit record black out in the booth an hour later what the fuck did i just say it's one of the most impressive things anyone can do i wish you hadn't told me that i'm thinking i'm the only one doing it well in your world you probably are i would say i mean i think like a comedian doing it is a little more like sure you know what i mean but did you do it that way by accident or did you was that the plan i think i know the answer yeah but i want to say my answer i think you and i have the same thing in common which is we love talking we love podcasts and we love self-promoting and blah blah blah we hate working no no we hate booking guests calendars switch-ups move this around boom boom okay the guests i can talk about because i'm debating but yeah so i think with anything a product a design a party or anything you either do low budget or high budget and anything in between is just like a mess or waste of money so it's either you get the sponsor you get the studio you get someone to edit or you don't so i don't okay so you just record yours on your blackberry and and hit upload how does it work yeah i got i got an iphone gifted last summer so that's my i don't have a microphone i don't have anything so i'm like hold on hold on so you're saying you're just doing it and you didn't have an iphone until you got gifted one last year no just like i'm just saying that's my production value like i got the new iphone okay so you have an iphone 17 and you record a voice note and upload that well there's there's this app called voice note right or record or something i used to voice memo voice memo i do it for like interviews and transcriptions where you like send it to the intern and they do the thing so i was like okay i might just so i don't have like a podcast like an app or anything so i just record and then it gets uploaded okay that's it do you okay do you that's cool it's very cool unfortunately Yeah, so there's no edits.

32:19Do you have notes or do you go into the booth with no pen and pad? I used to have notes, but now it's like really nothing. I'm going on nothing. Okay, but have you seen a bigger response? Like the less notes you have, is the response better? I mean, the response is when you say the risky thing or when you're really being honest about something.

32:39Jason Stewart:Because you'll say some shit. You're a shit talker. That's what I like about you. I was listening to the most recent episode yesterday and you mentioned. I don't know what I'm talking I also don't listen to it so I don't know listening to it's for losers allow me allow me to reintroduce yourself to your podcast from 48 hours ago you mentioned that uh an influencer that will go unnamed was like sitting in the second row I was also sitting second I'm not throwing shade there okay okay that's fine then but you were mentioning that this influencer was sort of standing up and trying to move their their phone or camera to make it appear as if they were in the front row.

33:16Jason Stewart:It's a hustle. And a lot of fashion show faux pas and no-nos, like you're not supposed to be standing up during the show. Just like people who don't understand the rules and all that stuff. So who was the influencer? I can't tell you. That's so rude. We'll bleep it out. We bleep stuff out all the time. That's not a joke. It's more fun to bleep it out. Actually, I don't know her username. But she's very big. We probably won't even know who she is, is the reality, Jason. Is she hot? have only just but i have like other crazy gossip from fashion that people are talking about right now yes super hot okay well that's all very beautiful no i mean i think it's like such a secretive world that i just hope to bring people a bit closer to it but in a hopefully entertaining way but yeah it's like some things can be edited out and can be made snappier i'm aware i hear i hear complaints about mouth noises because i won't stop to drink my car like pause to drink my coffee I will like and then like stop talking so it's like it's an adventure it's like when Jason's chewing his edible like fucking Mr.

34:15Ed right on the mic yeah but I edit that out

34:18Jason Stewart:nowadays I thought you left it in for texture I sometimes will I'll leave it every time I open a beer I open it yeah Brenda it's like when Lil Wayne you would hear the lighter in the booth when he was lighting a blunt it's part of the charm of the whole like producer tag it's your producer tag yeah exactly make that music so you just wherever you are you just hit the voice note and you just go off dome yeah okay i mean but it's also you can i think you can twist anything as marketing and saying i'm doing this to be real but also i don't have production budget you know like so this is what it is yeah no i can spin it in a way like everything is full of intention but oh my god i'm so grassroots diy with it you know it's like it's actually really punk rock the way i podcast but it is 2026 and you said you were sort of flirting with the idea skipping the the middle class of podcasting going into maybe guests video you know full full production well i think at some point you're kind of running i don't have a doing this with a partner is always like even if you don't feel like it someone will you know like you can catch each other's um energy a little bit so doing it by yourself is also it's a bit depressing i'm sitting on my floor and just like talking to my phone so i downloaded riverside that's how far i got so far okay okay app secured we're making moves yeah we're making free app secured but i also don't know if if people are up for me saying you're on it and we don't edit it i think that's how most podcasts i think it depends on who it is i mean i think if it's fucking brad pitt promoting f1 maybe not but i think if it's sort of like yeah no i don't want to be part of like some like PR rollout situation.

35:59But I also, I don't know if it's the same for you guys, but when I write, for example, or do interviews with people for magazines, I always find that the most important people are the easiest, like don't want to reach it, don't want to prove anything. And then the kind of like least important are the people who are begging you for the, then like the, can you talk to my agent about, can you edit this out? I don't like the picture. I don't know if that's your guys' experience. Oh, that's hands down true for decades. that is 100 %

36:26Jason Stewart:it's always some bitch with 4 ,000 followers that got all kinds of questions in command yeah you sold 500 books bitch leave me alone we ain't taking that out we ain't taking that out I think that people also though I think the temperature has changed and I think the audience craves that realness quote unquote maybe more than they ever have so I think if you're smart even if you're concerned about your image you know that a couple things here and there make you seem more real and likable than having your agent come. Or orchestrated imperfections, we could call them. Love. Okay, love. I was thinking that today.

37:07What's the catch for your audience? Is that they want someone for a guest? They want someone funny? They want someone very smart? Do they want to be taught something? This episode of How Long Gone is brought to you by Squarespace. If you don't have a website, you're a damn idiot. Without one, you're losing. in business and life and pleasure. And thankfully for all of the Luddites out there, our friends at Squarespace can help you build the perfect worldwide web home for any of your interests or business ventures.

37:34Jason Stewart:Cutting edge design over here at Squarespace. We have our Blueprint AI tools, an enhanced design partner where you can choose from a library of professionally designed award-winning website templates. And they just work. They click and drag and adjust whatever you want. the colors and formatting and styling options, all those things. And it just slides in real nice and real smooth. Get your domain locked in, get your SEO tools automatically worked out so you don't have to know about any of this stuff. Or if you are a pro, just have everything all in one place so you don't have to use a zillion different services for your donation offerings and email campaigns and video hosting and all this stuff.

38:22Jason Stewart:It's all in one place at Squarespace. Thank God. Go to squarespace.com slash howlong for a free trial. And when you're ready to launch, use offer code howlong to save 10 % off your first purchase of a website or domain. Spring starts at the Home Depot and we are bringing the heat to your backyard this season. Fire up the flavor with our wide variety of grills for under$300. Like the next grill four burner gas grill that's perfect for hosting your spring cookout. Then set the scene and turn your outdoor space into the go-to spot the patio sets for every budget. Bring it this season with grills that deliver flavor and patios that set the vibe from the Home Depot.

38:59Start your spring with low prices guaranteed at the Home Depot. Exclusions apply to HomeDepot.com slash price match for details. They don't want anybody. They'd prefer it was just us, but we forced them to hear the guests. I mean, I think someone who's funny, Jason, is usually the number. I would say, or not even funny, but can like hang with us in whatever way that is.

39:19Jason Stewart:Yeah, just people who are good sports, people who, you know, if we ask like a salacious question, they'll answer it. And, you know, they'll play along. You know, it's helpful if they know what we do and have listened to the show before and know the rhythms of it. And, you know, but that's the beautiful part. You never know if someone's going to be good until it happens. and there's a lot of great, funny, amazing, interesting people that are kind of duds, and then there's some random fucking 60-year-old dudes I've never heard of who blow me away, are just awesome, you know? So that's kind of the cool part about it.

39:52People always love to ask, who's your dream guest? And it's become like, that's not how it works. Now it's like, I just want to be surprised. Yeah, the real question, who's our dream hosts? Us. That's it. But guests, I mean, look, if getting into the guest game does make it much harder, you know, as far as like the workload goes. I mean, I listened to your solo episode today and I liked it more than the guests. I mean, that's basically what everyone from my friend's dad to anybody that knows us.

40:20Jason Stewart:Our episode that came out yesterday is going to be way better than this one. I agree. No, no, no. I'm just kidding. But I mean, if you're a fan of a show, especially one like ours that comes three times a week. Yeah, you want to hear the host. The parasocial relationship, those roots are deep and strong. Should I leave as well? But that's what we try to do is like most podcasts that we bring a guest on. We're like, okay, so how'd you get into fashion? Where, you know, like, so we don't want to, like the guest doesn't care about you because they don't know who you are unless they're a fan of yours.

40:53Jason Stewart:You have thousands of fans, of course, but they don't want to hear about somebody they don't know. We want to have you come on and be like, what do you think about all the stuff that's going on in the world and culture right now? and base the opinion off of that versus like, and then I went to school and then I got a job and then now I do this. Have you ever had a job, Brenda, speaking of? Yes. Well, actually, I was doing some research. Your first job in fashion was at the House of and Other Stories. So what was that like? I was a retail girl. Did you guys do retail? Yeah, I did. I loved it. I don't mean, I meant like job, job.

41:29No, I got what you meant. Have you worked a day in your life? No, I don't mean, no, no, that's not what I meant. I really didn't. I meant subtitles. Chris is blushing. Like I've necessarily never had a real job by people's considerations. You know what I mean? I do not seek like a lot of employment in my life and not in the future. I've not had a LinkedIn account. One exists because I don't know who did it, but it's not me.

41:52Jason Stewart:Would you agree that LinkedIn is for virgins? I always wonder like, should we be on there and just like be influencers and would we get a following or would nobody care? No, it's a different kind of language like you don't speak that language that gets spoken to be an yeah to be a linkedin influencer i mean there are people that definitely i love linkedin because it's another world the same way i like facebook because it's another world but if you're not on it it's like if you haven't done cocaine by the time you're 30 you don't need to start you know right yeah right um yeah i send i send the names of like fashion people whoever is emailing to anybody who's awake like can you look them up because i'm like behind the paywall you know oh yeah they make yeah sure yeah so i can't i can't look at anybody so you worked at and other stories yes retail job three years how would you rate how would you rate yourself at retail what were your sales looking like was it commission okay so we were being no no commission that doesn't really i don't know if that exists in germany or at least i didn't know that was not a thing it does it doesn't exist at and other stories well i don't you know either way i don't think so i like the cash register the most because you just like have the same small talk over and over and over again but you were being rotated i hate it i loved shop floor because you would do like let me go and check in the bag and you would never check for anything and just check your phone hate it changing rooms yeah because people leave it a mess even in nicest stores and you're just like can you get a can you get a room started for me brenda i cannot so cash register was my favorite you know okay so cash register but then yeah then what was your second after you graduated from end other stories university where did you take your talents an internship at pr consulting new york on hudson street oh wow okay so you were in new york at a young age were you out partying uh ish on my i was not in the clubs but all my friends went bushwick like it was always i'm sorry to hear that brenna i thought you were better i grew out of it yeah me too but you know but you were young yeah it's like 2015 2016 2016 i was i was not young um so i'm just trying to understand what was going on at the time but bushwick was what was going on at the time bushwick well at least for me but you didn't you didn't live there i bet i lived in williamsburg barry and south second found my room on craigslist wow okay yeah 1100 were they abusive at pr consulting or was it pretty good yes i have i mean now it's fun because there's even some people who now invite me to shows and i was like the intern you know so it's like that's cute oh remember when you threw a coffee at me bitch now that's cute that's amazing no but there was like two people were nice to me the rest were not but it's also i think you with empathy 10 years later you know that their life also sucked you know and their boss was mean to them so it's kind of just like it was not the best environment hurt people hurt people especially in pr people exactly it's real yeah shout out to all of our pr girlies out there and if even if you're a guy working in pr you're still a girlie right love would you agree with that brenda i'm just pretending my screen is frozen wow i didn't know you had this williamsburg face i didn't i didn't realize what kind of music were you listening to in williamsburg 2026 de luminos actually i don't know i don't know what i don't i don't know what was saying you don't know what you were doing in 2016 there's something fishy about this well it was probably kanye kanye west jesus yeah i was in like jesus merch like a fake bomber jacket okay so but have you always been so adverse to color or did you wear was there times where you're more experimental i mean i know my first time in berghain i'm 17 and i wore a yellow t-shirt but this is a while ago i think the last maybe 11 12 years i've been wearing black Why are you laughing?

45:39Yellow, just yellow t-shirt is crazy. Yeah, I just remember that. It was from Zara. Okay, just a regular yellow t-shirt.

45:44Jason Stewart:You got into Bergheim underage in a Zara t-shirt? The outfit was crazier than that. It was also cheap Monday jeans, skinny jeans. And then I don't know if you guys remember this. People putting studs on their Converse. Of course. Like on the side. Jesus. So it was DIY. Okay, so you showed up to Bergheim underage dressed like Wiz Khalifa. No, no, there's more. It was also Cape Moss Top Shop collaboration fake leather jacket. Of course. Now, I do remember the Cape Moss Top Shop collaboration is a time-honored hot chick. I had to have these. You had to have something. You had to have something. And then an American Apparel skinny scarf that I stole.

46:23Jason Stewart:Okay. Damn. It was like a vibe. This is giving 2007, not 2017, I will say. What color were the Converse, though? Just a black and white classic? Well, there was over, like, not tiny studs, like, just, like, these square, gigantic. So it was just silver on the outside. It was like a disco ball converse. Yeah, that might have also been, like, a lyrics written on the sole on the side. Like, it was bad. Like, lyrics that you wrote yourself? Yes.

46:53It was 17. But you got in. What drugs did you do when you got inside? I'm not sure if I did any. I was just pretending to, like, know where I was. I was with people and pretended it wasn't my first time in there. Smart.

47:05Jason Stewart:So which verse from Black Skinhead did you write on your shoes? I don't know.

47:12I don't know what it was. This is cool, though. I'm glad. Okay, but what led you to this decision to sort of erase color from your wardrobe? The simplicity, or does it express who you are? I don't know. I think also I get this question a lot, and I make up an answer every time. at this point it just it makes my life really easy yeah i like it you know i think it's cool i think it's also a branding thing then it's also as an influencer brands try to dress you the entire time and there's a lot of stuff that maybe you don't want to wear even for a paycheck and that makes it really easy because it cuts out 90 of things and i think everybody also has their filter yours might be like a silhouette or a material and mine is just that so do you think though if a So if a brand comes to you and is like, we want to, they know that it's like, they know you're only going to wear black or white, so they don't bring you any of that mess.

48:04So that's genius, actually, because that starts from a nice place. It starts from a nice place. It cuts out a lot of not so nice stuff. Yeah. Like bad clothes.

48:13Jason Stewart:I hate not so nice stuff. That's one thing I'm personally really against. Yeah, Chris, do we have any hard lines with our fashion that we say no to with our dressings? I mean there was a time recently Jason where I think we were both told we were going to be dressed and then we got there and I was like I ain't wearing fucking Amiri y 'all are out of your god damn mind I mean yeah Amiri has to pay you but no the vibe was sort of like I forget though that like celebrities like actors are just vessels they don't give a fuck they're like put it on everything looks good on me I've heard of that I'll wear anything that my stylist tells me to I mean obviously they have opinions they like some stuff more than others Not all of them have opinions.

48:52But I'm saying they don't have fucked up, twisted, like, I could never wear that. You know what I mean? It's like made up shit. Like the thought of wearing Kith is crazy to me. But like, it's not that big of a deal for anybody else. You know what I mean? Wait, Kith also is its own line? Yeah, that's what most of their business is. Yeah. The whole bottom floor of the store in Soho now is their own brand. Is it expensive or like much? it's you know no it's much too expensive for what it is it's both expensive much okay but you can get you can get merch but you can also it's like ald prices probably yeah yeah it's the same shit it's the same idea i think everything i know about kith i learned against my will yeah no no no i get that but i think we all have these mental hang up hangups on brands that are aren't necessary like if i told that to someone they'd be like you're insane like what do you mean this rude jacket is cool i don't get it yeah like that that would happen to many i just i i've told the story before but i once took my dad to get a pair of running shoes for his birthday and we went to the running store and he just bought the shoes that were best for him based on the recommendations without brand consideration and i was like wow this is the most freeing thing yeah i was like that's insane i can only buy nike that's psycho what are you you're buying brooks you're my dad like come on and it was like well what he said these are the best for my gait like i'm i'm gonna buy the and

50:14Jason Stewart:i think that's a better way to be being a brand whore is worse than that way better way way better way to be no no i'm saying i'm jealous i'm jealous but we all i mean maybe you should start exercising you're like oh maybe this this coach bag isn't so bad maybe i can put the birkin down for this dinner oh brenda's saying brenda's taking a coach check before let's not be crazy she's wearing that old dinosaur your camera went frozen again it seems like i've noticed that Wait, the question is, have I won coach? The question is, how much would it cost for you to wear a coach? Like show attendance and getting dressed.

50:47And then it depends if you have a deliverable. Like, is there like a post? All right, we got a post on grid. You got to go to the show. You got to wear the stuff.

50:53Jason Stewart:Six months. Six months lives on the grid. Dinner, show, head to toe look. 50. Okay. And you can get 50, though. I'm also, that isn't an insult. Like, people get paid a lot, you know, to go to shows. Everyone who works at Coach listens to this podcast, so you should be getting an offer. I think 50 is pretty reasonable because you'll do it with a damn smile on your face. Well, I didn't want to say anything shitty. You didn't want to say 100, but it would be 100. Oh, my God.

51:22Well, you have an agent, I'm sure. Yes. So how involved in negotiations are you, or are you pretty open to kind of what comes to the table? I'm not in the negotiations at all. I don't know if you guys are, if this is like a heated topic, agencies and having management.

51:40Jason Stewart:I'll call it heated and I'll call it warm. My agent is my first ever agent and they're also my manager. So it's the same thing. They're in Paris. I give up 20%. Sure. And the client only gets to speak to me once there's a contract on the table. I just actually, New York Magazine just did a story about our agent Max and his company Brigade. and I talked to the reporter about it and I was just like, I didn't realize, I think because Jason and I are adults and we've been on the other side of it so many times that I didn't necessarily realize how valuable it was to never deal with anything. Oh my God.

52:14I mean, it's like lifetime. I think especially when I see girls next to me and their boyfriend has to do the thing and you're involved with everything. You also, people have no idea what they're doing. You know, of course our jobs are all kind of invented and maybe didn't exist 20 years ago, but I think it's good to get experts on this. No, I agree. I mean, because when I was in the music business, it was a whole, everybody took, you know, I was just used to that idea. I was just on the other side of it. Like I was the one making the percentage and I was always like, am I worth it? Like, I don't know.

52:43Like I feel like I am, but maybe I'm not. But now I feel like it's very worth it, you know? No, I mean, between influencers or anyone or a talent, it's a never ending story. Are you happy with yours? Are you happy with this? Like, what are you? But you are sitting, it might be as simple as a brand dinner and everyone around you has a different deal you know some people like they didn't even know they could ask for a car some people don't have you know so and then you see someone else is getting paid the 10k even though the brand let me write

53:09Jason Stewart:that down you can ask for a call yeah i didn't hold on not the uber code yes i was planning on drunk driving to the le labo dinner next week but interesting brands have also different pools of money that they can pull from so they might say when we're only able to to pay this rate like Based on race? Exactly. Oh, rate. Got it. Based on rate. But Brenda is not laughing. But then there's also the budget. They have a different pool for you. There's a different pool. There's also the budget for accommodation and flights. They take that from a completely. So I think not having management is so crazy.

53:42All right, Brenda. When's the last time you've flown Comfort Plus? What's Comfort Plus?

53:48Jason Stewart:That's where you go. Okay, Brenda. It's where you walk on the airplane and you turn right instead of left. I think the airline has this different thing where something's polaris. I'm saying when it – no, we don't talk about United on this podcast. I'm saying when's the last – Oh, my God. You guys are Delta people. What is this comfort plus you have told me? I think besides the check-in, the three airlines do not compete on anything. What do you want? What's your number one? I think they're all the same. But you have to have loyalty to one because it makes your life easier. Oh, I'm a Lufthansa girl.

54:20Okay, well, that makes sense based on your geographical location. But when are you moving to the - Love the Swiss Airlines too. When am I moving to the yes? Not right now. Why not? It's fine. It's all good, bro. Nothing's going on. It's all good.

54:32Jason Stewart:What do you mean? Nothing's going on over here? The news are like blown out of proportion. Okay, well then, how does Isaac like living in Berlin? I mean, he likes my friends, but Berlin is also, yeah. I've come around on it. Really? Publicly. Publicly. What do you mean Berlin is also, yeah? Could you say more? Where are you from? It's depressing six months of the year and really dark. I was born in Hamburg, but I only lived there the first two years of my life. To be fair, Berlin's depressing year round. I just have found a way to like it. I don't know if the, I just think like the romanticizing of like, well, we get to drink in the park when it's not dark and snowing is not enough for me.

55:08Yeah, I get it. Yeah. If you're homeless, you can do that anywhere. Did you finish your apartment? I don't want to talk about it. No, I'm in this like crazy renovation process since two years. I was following along with your renovation process on the World Wide Web, so I thought I would check in. Are you vlogging the reno? No, I'm not vlogging the reno. I do not have a Nordic Nauts deal yet. The drywalls are in. I bought an apartment that was ready to move in, and then I ripped everything out. And I think when you buy, everyone kind of trauma dumps onto you of all the things that went wrong, and you're thinking, that's them, that's not me, and then it's you.

55:48Okay. Yeah. So you're saying the fact that you wanted, I don't know, a two-bedroom apartment that every surface was stainless steel is causing some delays? Yes. And mirrors. There's a lot of mirrors. Okay. So what do you think? Okay. So you've had it for two years. And obviously, I don't want a sore subject. What do you think the real timeline is for, let's say, move in? I'm hoping spring, summer. Okay. SS. SS26? SS. Brenda's moving in.

56:18Jason Stewart:26 or 27? 26. Okay. So just a simple little two and a half year installing of some mirrors and dry walk up. I got to say, if I was your German contractor, I would be scared out of my Timberlands. I would not want to be dealing with your ass. I travel so much that I check in every two weeks. So I think I've also let things slide for two years, but I've been on it. You need a local project manager. Crack the whip. Yeah. I do have one now. All right. So you're in Copenhagen. which I had to miss this year because we were supposed to be doing something that canceled last minute. I thought you always – I did, but I literally – there was a thing that was supposed to happen maybe today actually or tomorrow and then last minute.

57:00Shout out to our Netta Porter family. You're like, I actually have a huge scandal coming out tomorrow. Yeah, so I was in a Safdie Brothers movie. I didn't want to talk about it.

57:11Jason Stewart:I was only operating the boom. I don't know what you're talking about. But you're staying at a much nicer hotel than I stay in because I think the brand is hosting you, not maybe the Fashion Week itself. Our Copenhagen hotel did look a little different than yours. Are you at Villa? This is Villa. I love Villa. I love Villa. You get up for breakfast. All the baddie influencers are doing videos in the lobby. Hair done, makeup done. No, I'm, yeah, I'm headphones in. But it's kind of this like vibe lobby. Like you get in and it's like music playing and a DJ each time. So I don't know. I don't love it.

57:43but yeah i'm here for a job okay and do you do you like copenhagen in general i do i mean it's january i mean it's kind of the same everywhere unless you go to fucking hawaii yeah are you are you waiting until after the job to eat i did the copenhagen air pod joe and the juice yes jason two panini to go nasty shit i don't know why you guys eat that cardboard i don't no i don't love it i know i think the juice is very watered down right probably uh well to save

58:12Jason Stewart:money yeah it's not you're not gonna get the pure but i mean when it when it's between that and mcdonald's you know it's not that you know exactly the copenhagen airport it's nice to get a juice some ginger some turmeric airport has good selections that's what i got as food i mean if you want to be if you want like a bread based anything you know do you want to split the g and have a nice pretzel it's great great spot to do that i got the buns how many buns are you gonna have none buns is like what exactly it's like a little piece of bread that it's like a sandwich that has butter and cheese inside of it i'm having none whatever you just said i'm having none of that so what is the day today look are you just having hot water until 3 p.m like what are we talking about here do you think i'm like dieting no i think i look skinny brenda you're starting to look scary skinny you've you've responded to all food i've never seen you smile so big in this entire hour conversation than when i just said that you said no you said no to all food conversation so i just wanted to know when it was going down you know when is the chia injection no i'm having i'm i'm having i'm having the chia is soaking already i'm having dinner after this okay okay you're having dinner after this okay at a copenhagen hot spot i'm sure i think so okay is isaac there he's not there he flew home to shoot a campaign wow must be nice do you guys compete over who's making more more money or is it do you guys not talk about it no we i mean not a competition but i think u.s market pays a little bit more oh interesting so oh interesting we don't need we don't need qualifiers here brenda you just yeah you can't qualify you just took the l publicly big up to our boy the u.s dollar is taking a shit this week so i think it all in america it's nice for the man to be the breadwinner even if you're carb free no i'm i'm like pretty i'm pretty up there but it's also i work in luxury you know so luxury doesn't pay as much as commercial stuff that's true but it's cool that you said i'm pretty up there the shade the shade is too good the shade to a true no i work in luxury it's no it sucks it's just different like i picked my poison but luxury doesn't pay lowest common denominator pays the most and then the top of the top we're doing it all for you know we we took our own pj to the show because we're not getting paid we do it for the love of the game so are you going are Are you going to Paris after this?

1:00:28I just came from Paris today. But yeah, like a Paris Fashion Week is not a week where I make money. Because I don't go to the shows where you get paid for attendance. Sure.

1:00:36Jason Stewart:You go to the shows where you should be so lucky to be invited to some of these shows. So lucky. I'm feeling blessed by my Chanel family. Whereas the other, the influencer who stood up in the second row, she should not be invited next year. I think she will be. Okay, let's do a little topical stuff. Okay. Are you getting rid of me? No. I don't see the time. Okay. We'll give you a countdown. Don't worry. Do you think that the Bezos family is going to buy Vogue? I felt like the Condé Nast rumor died down last year. And I don't know if it's just picking back up because Anna Wintour and them are driving in the same car to a show.

1:01:14Like, where is this coming back from? I think that's all it takes for that rumor to persist. I don't know if he really is interested. He's already in this inner circle for hosting the Met Gala or paying for the Met Gala, whatever. Would he buy it to appease his wife, to give her something to do? Does she not work? Oh, I don't think so. I don't think so. What, you think she's packing your fucking phone case at Amazon? I think she's retired.

1:01:40Jason Stewart:She's a retired weather girl. On the squid, bro. Well, I mean, I guess. Yeah, she's the squid. Okay, then another question. why do you think Anna Wintour would hang out with Lauren Sanchez in public if it wasn't because she had to try and get some money? I think she got her money for the Met Gala. I think Anna Wintour will stop at nothing to fund this thing, which is amazing. The Costume Institute. So yeah, I think that's why they're hanging out. I also think that if you need money for things like that, there's only so many people that have it and a lot of those people are the worst people in the world.

1:02:14yeah i mean i'm i'm i'm seeing i'm not like a bezos defender here at all but i'm seeing all these videos about them like cannot believe this classless people are the vics at these shows who else do you think the vics at couture shows are well i don't ask i don't ask these russian

1:02:30Jason Stewart:gentlemen how they earn their money i sat front row at philippine and it was a bunch of great no no but we had the we had the god on our podcast a couple years ago he was so sick amazing oh i Amazing. Legend. Okay, who do you think should be the editor of Vogue? I mean, sorry, the editor of GQ. Who do you think should be the editor of GQ? I was thinking about this, what I even remember from last year's GQ content or anything. I think it was Sam Hine saying to Hayley Bieber, like, Hayley, you've got a fit on. Did you see that video? I wouldn't even be able to have words come out of my mouth. It was amazing.

1:03:10It was amazing. And then I remember the Taylor Swift boyfriend cover. Travis Kelsey. Yes. But it was shot by Ryan McGinley. So no one said anything because we love Ryan McGinley. I actually like the picture of him with the thing. The alligator? No, shooting out of the water. The jet pack. Yeah. No, it was funny. It was funny. I think you have to be funny with him because if you try to make him sexy, it's going to be funny in a bad way. Right. You lean into the bad taste. It's going to be bad in a bad way. Yes. I don't know what else I remember. So I'm really not an expert in this. I think at this point, this business is keeping advertiser money and Condé Nast is really moving into events, right?

1:03:50Making money with big spectacles, the Super Bowl show, the whatever show. So I think it has to be someone that understands Zeitgeist, but also can talk to clients and secure money. Yeah, that's it. I love that Lauren is on like campaign for you. I think she's making some really valid points. Are you cutting this stuff out of the podcast? No, no.

1:04:09Jason Stewart:Yeah, Chris, you were on Lauren's pod this morning. I was listening on my dog walk, but I didn't get a chance to get to the part where she was talking to you about GQ editing. Oh, we didn't talk about that. Oh, I thought I saw it in the show notes. My bad. No, we talked about the—because I'm going to happen to be in San Francisco for the Tom Brown thing. So I was—because I think the Super Bowl thing— I just got an invite today. Should I cruise? Yeah, come. I mean, it's—I think that I don't—the Super Bowl—there's sort of these tentpole events all over the world where money is. and Super Bowl is one of them.

1:04:41And it feels like a really easy thing for GQ to plug into. And Tom Brown has a lot of history with football. I've thrown several touchdowns while wearing Tom Brown in my life. So I feel like it's... As one does. I think you're right, though. I think it is a business thing. You know what I mean? It's like you have to have good ideas, but it's also like how do we keep the lights on?

1:05:01Jason Stewart:Well, I guess now that being the editor-in-chief of a fashion magazine means being more or less a club promoter, I feel like Chris is primed and ready. Even I have a good shot at this. Have they contacted you? No, no, no. Chris wouldn't say. It's ridiculous. Yeah, I'm... Okay. Or would he? Chris shaking his head. Oh, look at Chris. Chris. I would love that. I think you have to be realistic at what this job is. And I think everybody in journalism is eyeing these few people who are really great writers. but I agree that this is a serious business and the money is now not coming necessarily from print advertisement, you know?

1:05:43Yeah.

1:05:44Jason Stewart:Magazines are post-writing now. But I think that's the thing. I think that as long as you can make the money, then the writing can actually be better, if that makes sense. Yeah, exactly. You buy yourself the license to make it really good if you can keep the advertising dollars coming in and the clients happy. I agree. Because I just think there's so many stories that came out this year that felt appropriate for GQ that were other places. You know what I mean? If we start being able to pay these writers 10 grand a story like how we were back in the heyday, we can get fucking Otessa and Klosterman and everyone writing all these great stories all the time in every fucking thing.

1:06:22Klosterman's busy being... Anybody that's on the ringer doesn't want to write. They can just talk.

1:06:27Jason Stewart:Speaking of nothing, you said the ideal level of fame is 99 % of people don't know who you are and 1 % either hate you or are obsessed with what you do. Follow-up question, is that 1 % or maybe 0.5 % of people who are obsessed with you enough to make you as rich as you want to be? I think so. Okay. I think it's really worth being a niche internet micro-celebrity. Yeah, I agree. How often do you get stopped on the street? You have such an iconic look. It's so easy to spot you. I think in the hot spots, like during fashion week in Paris, that happens a few times a day. But in my average life... But is it chicks or is it dudes?

1:07:14Both. Both. Gay or straight? I would say mostly gay.

1:07:19Jason Stewart:Straight guys, they'll admire your work from afar, perhaps. I have some bros in there. So I know that my Instagram following is actually 30 % male, which is quite a lot for female fashion influencers. Yeah, they're definitely there for the content. You know what I mean? They're reading the articles. They're tabby lovers. Yeah, they just love Hermes. Can you tell me more about it? Like the history. Exactly. I think that's so interesting, that textile. We have a lot. Yeah. So that weave is super cool. Okay, so you think that being that low, I mean, to me, I'm wondering, like i guess that's sort of where chris and i are as well niche internet celebrities yeah no i i don't think that at all i think that i i don't i think you're a more visual it's more visual with you i think which makes it easier and you guys are like we have something to say no i'm just saying that it's not it's i know i just mean our faces aren't part of it a lot of the time is what i'm saying i think every person working for themselves and getting paid for multiple things whether that's appearances or content or whatever should evaluate every few months what it is that they're getting paid for is it followers is it attachment to you know you're at charlie xdx's wedding is it because you have something to say is it so i think you have to yeah 100 i think you have to be aware of like what brings you money what like what is my value what what are people like what am i selling here yeah why are brands giving me money it's because we're we're influential people as influencers yeah exactly but it is that right so like a PR person goes on your Instagram or whatever and sees the followed by 349 people like that is a currency it doesn't pay that well unfortunately but yeah I guess it is it doesn't fuck no this shit is a joke this is a joke but so you're like we have all these mutual followers they're tall and DJ with no shirt on the value starts going up and up right for sure well then you need to have a talk with your manager because if the numbers aren't up there i just i'm joking i just think there's a level of whoring it out that i'm personally not willing to do and that's where you really unlock the money i think like when you're walking red carpet for target yeah like i just i'll do a lot of stuff but i ain't gonna i i ain't really about posting pictures of myself on the internet i just can't it's a mental block i would like to get there to some extent because i do feel like it's easy money yeah but i just i'm too old i started to i'm too old to like climb your cringe mountain no i climb cringe mountain every fucking day we do this podcast three times a week i'm at the top of crane i'm putting my flag but like a selfie like that's too much i've never posted a selfie on the internet my entire life and what did that get you nothing that's my whole point that's my whole point i'm like i'm not i don't think i'm above it i think i have personal issues that stop me from doing it are you seeing something about it uh seeing someone someone uh no i don't i'm not paying a therapist 300 an hour to talk about selfies It is so expensive in America.

1:10:26Mine is 100 euros, and that's already a luxury. Oh, in Germany. Not with our friends at BetterHelp. You should try BetterHelp. It's cheap. Use code how long. How often do you go? I didn't think German people did that. I thought you guys were pretty closed off. No, I do. Yeah, but you're evolved. We can tell. You need it, of course. I'm not saying that. I'm just saying you're evolved, I think. You're not stuck in some weird German tradition. You're not the average crowd who's drinking it all down. Yeah, yeah, yeah. What is up with this book you made? Do you guys, I still have some if you want some.

1:10:57I made a book of iPhone pictures. It's 700 pages. It's called Branded. I do this world spiel around my name. So my podcast is called Brand Awareness. Very clever, I know. And it is just, I wanted to do something. And then I found someone who was good with books.

1:11:17Jason Stewart:I wanted to do something. I wanted to do something. Remember when people used to print calendars with pictures for their families? like you got the you know so i just wanted to do okay so how many of these pictures are you in not a lot there's different um chapters and one is mirror selfies quite literal so maybe out of the 700 maybe 50 oh okay that's maybe more actually i should know this that's a pretty 50 to 100 how much did this book retail for and how many of you sold because i feel like you sold a lot of them um so there's no sponsors or anything i vouched for myself to put 10 of my income towards not charity my own marketing so that is like flights flying yourself to fashion week but also like special projects like oh he really is laughing at this one i'm trying to make fun of myself it's working it's good 10 of all revenue into the brenda yes special projects yes folder so my max was like okay i want to do a book and then i just i made it as nice quality but didn't want to go over 12k to spend on it and i was able to print 500 and i'm mostly gone so did you make your money back yes there you go that's a w then that's a w then and you did some events too didn't you yes i did one in paris antrop and brussels and in new york at climax books you got to hit your market i love antwerp you know what i mean you got to really that's that's really your move a lot of units and twerp because the the followers i don't want to say fans but the audience is so different and new york was the last one and for example in antwerp i had so many people just coming their fashion students and they were like i can't afford it but i'm just here to you know to support and in new york it was ten dollars more expensive no questions asked like people there wasn't even a price and people were just deep deep with the apple pay right right insane like me at the coach store yeah jason said throw in the bag shorty i got i got dinosaur give me a t-rex no problem fans with ms bags it was wild i feel like climax i feel like climax also that's the vibe although it's like you're there to cop you know what i mean oh yeah i can't wear a cropped i can't wear a cropped sweatshirt but i i really want one that's why i've never been really want one all right brenda thank you for joining us where can they find you on the uh instagram application brenda hashtag everywhere okay brenda hashtag everywhere and the pod the podcast where you just go off the dome, straight into the mic.

1:13:40Friend awareness. And that is available on all streaming platforms, I'm sure. No, I'm just on Spotify and Apple. I don't know where else. Those are the only two that matter. Where are you bigger?

1:13:52Jason Stewart:Apple used to be the dominant one, and now Spotify has kind of taken over. I mean, Apple sort of invented podcasting. That's what I was thinking. But people are very particular. Mine is mostly Spotify as well. But we hope you had fun, Brenda. Thanks for talking to us. Thank you. Yes. It was a pleasure. Once you start having guests on your pod, we'll come and do it. Yes, please. On the riverside. Yeah, I'm within the next three months. I'm giving myself three months. Damn, I would hate to see what your moleskin looks like. It's probably so fucking... Oh my God. It looks like Kaysenat's Vivek book.

1:14:22I cannot believe Lauren Sherman didn't know who Kaysenat was. I was listening to your thing earlier. I can. I thought it was cool as hell. She's like, who is that? I'm like, man, I wish I didn't know. Crazy. Thank you, Brenda. Have fun. Bye, guys. Later. Thank you.

1:15:05is a whole lineup now. You've got Strawberry Dreams, Blue Hawaiian, Sunrise, and Vice Guava. And they all bring the monster energy punch. So if you've been living in the white can, branch out. Ultra's got a flavor for every vibe. And every single one is zero sugar. Tap the banner to learn more.