Podcast · 25 episodes
My Life In Design Podcast
by Claire Blyth · English
How did some of the some of the world’s best designers, strategists, and agency leads, get into design? How did they know it was even a thing they could form a career around? I’m Claire Blyth, founder of design focussed PR agency Red Setter. I’ll be speaking to some of my favourite people in design to talk about how they got where they are today.
Latest episodes
Greg Quinton, the co-chief creative officer of Design Bridge & PartnersGreg Quinton (Design Bridge & Partners) discusses how he found a design career, the role of creative upbringing and “finding passion,” and how design should respect audiences and solve problems.24 Sep 2026 · 45 min
Henrik Kubel, co-founder of London-based type foundry A2-TYPE.Henrik Kubel, co-founder of London type foundry A2-TYPE, explains type design as custom “bespoke fonts” for brands and institutions, how A2-TYPE builds and sells custom and retail typefaces, and how…17 Sep 2026 · 49 min
Roger Sho Gehrmann, the VP of Partnerships at MassiveMusicRoger Sho Gehrmann (VP Partnerships at MassiveMusic) explains sonic branding—communicating brand values through sound—and how he moved from advertising and music to specializing in audio strategy for…2 Jul 2026 · 58 min
All episodes
Greg Quinton, the co-chief creative officer of Design Bridge & PartnersGreg Quinton (Design Bridge & Partners) discusses how he found a design career, the role of creative upbringing and “finding passion,” and how design should respect audiences and solve problems.24 Sep 2026 · 45 min · 17 chapters
Henrik Kubel, co-founder of London-based type foundry A2-TYPE.Henrik Kubel, co-founder of London type foundry A2-TYPE, explains type design as custom “bespoke fonts” for brands and institutions, how A2-TYPE builds and sells custom and retail typefaces, and how…17 Sep 2026 · 49 min · 24 chapters
Roger Sho Gehrmann, the VP of Partnerships at MassiveMusicRoger Sho Gehrmann (VP Partnerships at MassiveMusic) explains sonic branding—communicating brand values through sound—and how he moved from advertising and music to specializing in audio strategy for…2 Jul 2026 · 58 min · 26 chapters
Emma Barratt, Global ECD at Wolff Olins - Live at the Northern Design FestivalEmma Barratt (Wolff Olins) discusses how she built a design career from drawing and animation interests into transformational brand work, including motion-led thinking, working with C-suite clients,…21 May 2026 · 37 min · 19 chapters
Laurence Bendjenad - Creative Director of Lonsdale.Laurence Benjenad, Creative Director of Lonsdale (Paris), discusses how she built a career in consumer branding and packaging, moving from law to design, then from structural/product design into…23 Apr 2026 · 43 min · 21 chapters
Michael Johnson - Founder of Brand Design Consultancy Johnson BanksMichael Johnson, founder of brand consultancy Johnson Banks, discusses how he discovered design as a career, how his firm evolved from graphic design into branding and social-impact work, and what he…16 Apr 2026 · 1 h 5 min · 33 chapters
Jessie McGuire — Managing Partner of Thought Matter & Winner of the Cooper Hewitt National Design Award for Communication DesignJessie McGuire, managing partner at Thought Matter, discusses her path into design/branding and how the studio’s civic-focused work led to winning the 2026 Cooper Hewitt National Design Award for…2 Apr 2026 · 1 h 6 min · 26 chapters
Sarah Williams - President of AIGA NY and Co-CEO of Beardwood&CoSarah Williams discusses her path into design/branding, how she co-leads Beardwood&Co, and her work as President of AIGA New York—especially community building, mentorship, and industry challenges…26 Mar 2026 · 45 min · 11 chapters
Kiser Barnes - Chief Creative Officer and Partner at Red AntlerClaire Blyth, founder of design-focused PR agency Red Setter.19 Mar 2026 · 37 min · 18 chapters
Mitch Monson - Executive Director of Creative and Partnerships at Sibling Rivalry.Founder of design-focused PR agency Red Setter12 Mar 2026 · 53 min · 26 chapters
James Martin - Award-Winning Designer, Author and Founder of the Studio Made By James.James Martin - Award-Winning Designer, Author and Founder of the Studio Made By James5 Mar 2026 · 1 h 8 min · 28 chapters
Paul Watmough-Halim and Jan Stein, the Co-Founders of Hyperfocus.Paul Watmough-Halim and Jan Stein, the Co-Founders of Hyperfocus26 Feb 2026 · 57 min · 28 chapters
Rejane Dal Bello, founder of Studio Dal Bello, Live at D&ADFounder of design-focused PR agency Red Setter.19 Feb 2026 · 55 min · 21 chapters
Samar Maakaroun - Partner at PentagramIn this episode of the My Life In Design podcast, host Claire Blyth interviews Samar Maakaroun, a partner at the renowned design agency Pentagram.12 Feb 2026 · 47 min · 20 chapters
Phil Jones - a true design innovatorPhil Jones’ career in typography/typesetting and early digital studios, plus how he built design communities through Podge Lunches (design, then digital, then sports).27 Nov 2025 · 54 min · 24 chapters
Helena Raven - Managing Director of BloomHelena Raven, Managing Director of Bloom, discusses her career path from ballet to brand design leadership, plus views on AI, industry culture, and why design agencies should run respectful, paid…20 Nov 2025 · 29 min · 13 chapters
Jono Holt - Founder of OtherwayJono Holt (founder of Otherway) explains how he moved from advertising strategy into early brand/design work, and how Otherway built a studio using a “fee-plus-equity” model, then expanded from…13 Nov 2025 · 30 min · 15 chapters
Radim Malinic - Creative Director, Designer, Podcaster, and Bestselling Author.Radim Malinich’s path into design and branding, his self-taught creative career, burnout and recovery through mindfulness/therapy, and how he transitioned into publishing and writing about “daring…30 Oct 2025 · 1 h · 31 chapters
Chloe Templeman - ECD at PearlfisherChloe Templeman’s career journey in design—how she moved from a small town in Fife into major London agencies, built a reputation through competitions and awards, navigated promotions and leadership,…23 Oct 2025 · 40 min · 17 chapters
Simon Dixon - Co-Founder of DixonBaxiSimon Dixon, co-founder of DixonBaxi, discusses how he became a designer, how DixonBaxi grew from a two-person studio into a global agency, and the studio’s principles for making brand work that…16 Oct 2025 · 44 min · 15 chapters
Queenie Lo, President of Spatial Design at FutureBrandQueenie Lowe’s career path from fashion/marketing into spatial design leadership, and how brands create immersive, insight-driven retail and hospitality experiences that align with digital/social…9 Oct 2025 · 34 min · 21 chapters
Christoph Lindner, President and Vice-Chancellor of the Royal College of ArtChristoph Lindner, President and Vice-Chancellor of the Royal College of Art (RCA), discusses the RCA’s future-facing studio architecture, interdisciplinary creative education, and why art/design are…2 Oct 2025 · 48 min · 23 chapters
James Greenfield, CEO and Co-Founder of KotoJames Greenfield, CEO/co-founder of Koto, discusses how he discovered design as a career, his path through dyslexia, early studio experience, and how Koto was built into a global brand/digital agency.25 Sep 2025 · 57 min · 22 chapters
Lisa Smith - D&AD President and Global Chief Design Officer at Uncommon Creative StudioLisa Smith, newly elected D&AD president, discusses how she built a design career through art foundations, early anxiety, and relentless learning, then shares branding case studies across major…18 Sep 2025 · 55 min · 23 chapters