Podcast · 31 episodes
Product Marketing Adventures, page 2
by Elle Grossenbacher · English
Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
All episodes, page 2
Launch with Momentum Like a Navattic PMMLaunching a new product (Novatic “Launchpad”) into a new ICP (“solution engineering”) using research-led storytelling, persona/use-case messaging, enablement, and tiered campaigns; plus a messaging…30 Sep 2025 · 42 min · 21 chapters
Leverage Voice of Customer Like an Intuit PMMHow to build a scalable Voice of Customer (VoC) system for product marketing, using Intuit’s ProConnect Tax as the case study; plus a messaging critique of Eight Sleep.16 Sep 2025 · 1 h · 32 chapters
Evangelize Your Value Like Hattie the PMMHow product marketers can “evangelize” their value internally by increasing visibility, building credibility, and creating an ongoing system for communication (not just one-off roadshows).2 Sep 2025 · 1 h 3 min · 24 chapters
Sell Trust like an Okta PMMBuilding “trust” to move upmarket into enterprise buying committees; how Okta reworked messaging and go-to-market to win against Microsoft, plus a messaging critique of Rippling.19 Aug 2025 · 44 min · 20 chapters
Create a New Market Category Like a Splunk PMMHow PMMs create, redefine, or attach to market categories—using narrative design, internal buy-in, analyst/peer validation, and external activation—plus a messaging critique of Walnut.5 Aug 2025 · 55 min · 20 chapters
Influence your sales team like a Zoom PMMHow to influence a sales team as a product marketer, using Zoom Phone’s go-to-market expansion beyond meetings; includes a messaging critique of Time Left.22 Jul 2025 · 29 min · 15 chapters
Design for Lifetime Value like a Visa PMMCustomer lifetime value (LTV) as the “underrated metric” for product marketing decisions, using Visa’s Visa Checkout lifecycle marketing program and a messaging critique of Modelo.8 Jul 2025 · 56 min · 27 chapters