Podcast · 31 episodes
Product Marketing Adventures
by Elle Grossenbacher · English
Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
Latest episodes
Create Market Segments Like a Mural PMMHow to create market segments like a “Mural PMM” by finding the real problems that matter on day one, turning an early win into company-wide momentum, and scaling messaging through a roadmap…29 Sep 2026 · 51 min
Run Sales Enablement Like a ServiceNow PMMEnterprise product marketing execution at ServiceNow—how to launch a specific solution in a crowded IT service management market using “messaging houses,” scaled enablement, and AI (via Nucleus)…15 Sep 2026 · 1 h 2 min
Drive Impact Through Systems Like an AI-First PMMProduct marketing in an AI-first world—stop reacting to faster release cycles by building an always-on “AI-first PMM” system using a 3D framework (Data, Decision, Delivery) and “golden docs” (RAG…1 Sep 2026 · 48 min
All episodes
Create Market Segments Like a Mural PMMHow to create market segments like a “Mural PMM” by finding the real problems that matter on day one, turning an early win into company-wide momentum, and scaling messaging through a roadmap…29 Sep 2026 · 51 min · 24 chapters
Run Sales Enablement Like a ServiceNow PMMEnterprise product marketing execution at ServiceNow—how to launch a specific solution in a crowded IT service management market using “messaging houses,” scaled enablement, and AI (via Nucleus)…15 Sep 2026 · 1 h 2 min · 37 chapters
Drive Impact Through Systems Like an AI-First PMMProduct marketing in an AI-first world—stop reacting to faster release cycles by building an always-on “AI-first PMM” system using a 3D framework (Data, Decision, Delivery) and “golden docs” (RAG…1 Sep 2026 · 48 min · 26 chapters
Master Company-Wide Messaging Like A Founding PMMHow to fix company-wide messaging fragmentation by building an operational PMM system (not just rewriting copy), using HIMSS as the case study.18 Aug 2026 · 1 h 3 min · 27 chapters
Build Customer Loyalty Programs Like A Netflix PMMHow Disney Plus built a customer loyalty program to reduce voluntary churn in streaming, using rewards tied to Disney brand value and data-driven segmentation; includes a “build vs buy” decision and…4 Aug 2026 · 1 h 5 min · 25 chapters
Master Your Up-Market Strategy Like A Unify PMMHow to move up-market by identifying enterprise “signals” inside your existing customer base and turning them into a repeatable go-to-market motion (research, refine messaging, ready…21 Jul 2026 · 1 h 5 min · 29 chapters
Tell Engaging Stories Like a Fearless PMMHow to make “boring” B2B product marketing content engaging using creative storytelling, humor, and gradual experimentation; plus a messaging critique of Vidyard’s website.7 Jul 2026 · 39 min · 26 chapters
Claude Code Your Next Launch Like A Vivun PMMVivian’s rapid company-wide repositioning for its AI sales product Hero, using a Claude-based “messaging and persona manifesto” plus always-on persona research to keep teams aligned and reduce AI…23 Jun 2026 · 1 h 10 min · 29 chapters
Go Bold with Competition Like a Sybill PMMHow a startup can “go bold” against a category leader by attaching to the incumbent’s brand, amplifying customer frustrations, and building a full competitive funnel (top-funnel virality to…9 Jun 2026 · 58 min · 28 chapters
Know the "So What" Like a Digital Science PMMRebuilding a go-to-market function for a multi-segment B2B business; distinguishing product release vs launch; using “So What? Why? Who Cares” and launch frameworks to drive revenue impact.26 May 2026 · 45 min · 20 chapters
Write Your Product Narrative Like a Zapier PMMHow to write a product narrative when launching an “add-on” to a flagship brand, using Mailchimp’s SMS expansion as the case study; includes a 4-step PMM playbook and how to adapt it at Zapier in the…12 May 2026 · 58 min · 31 chapters
Boost Product Adoption Like A GoFundMe Pro PMMDriving product adoption by overcoming status quo bias; building a reusable B2B customer growth/adoption “engine” for a behavior change (payments infrastructure), using segmentation, lifecycle…28 Apr 2026 · 1 h 8 min · 33 chapters
Leverage Your Community Like An Expedia PMMHow to build customer/partner community as a growth strategy (vs. generic audiences), using Expedia’s Travel Agent Affiliate Program (TAP) as a case study, plus a messaging critique of Maven Clinic.14 Apr 2026 · 48 min · 27 chapters
Go Viral with Customers Like a Granola PMMGranola’s “Granola Crunched” wrap-style campaign that used AI-enhanced meeting insights to drive organic sharing, plus a messaging critique of Lovable.31 Mar 2026 · 58 min · 26 chapters
Enable salespeople with AI like an Optiversal PMMHow to fix sales enablement when it’s ineffective, using voice-of-customer, win/loss and sales-cycle diagnostics, then running experiments (including AI-enabled enablement) to improve pipeline speed…17 Mar 2026 · 51 min · 19 chapters
Run Comp Intel Like an Award-Winning Klaviyo PMMHow to build a scalable competitive intelligence (CI) program that stops reacting to competitors one-by-one by creating a “Longtail Competitive Framework” that buckets competitors by root customer…3 Mar 2026 · 1 h 2 min · 25 chapters
Reposition Your Platform Like an EventBrite PMMHow to reposition a stalled product by redesigning the “journey” (not rewriting the end), using a hero’s-journey mindset, funnel diagnostics, packaging/pricing changes, and an experimentation…17 Feb 2026 · 1 h · 33 chapters
Use a PMM AI agent like a Docebo PMMUsing AI to run a multi-layer message gap analysis for a specific underperforming sales segment, turning call/win-loss/NPS/market signals into updated messaging and recommendations.3 Feb 2026 · 57 min · 30 chapters
Craft product launch tiers like an Atlassian PMMHow Atlassian PMMs created shared product launch tiers to support “micro launches” (small releases) without wasting internal capacity or exhausting audiences, including how to define what counts as a…20 Jan 2026 · 1 h 10 min · 20 chapters
Prove Product Marketing Value Like a Cordial PMMHow product marketing leaders can prove the impact of messaging by tying narrative adoption to a single measurable business metric, using an experiment-style “A/B” approach with conversation…6 Jan 2026 · 46 min · 28 chapters
The PMM Summit Series: Coaching Hour with Yi Lin PeiCoaching hour for product marketers, focused on resume review, prioritization/boundaries during burnout, and becoming strategic when leadership doesn’t understand PMM.9 Dec 2025 · 1 h 14 min · 27 chapters
Sell Your Vision like a Postman PMMHow to “sell your vision” internally using a simple, executive-friendly growth framework (the “race car growth framework”), then apply it to product adoption and messaging.11 Nov 2025 · 58 min · 30 chapters
Build Platform Messaging Like a Blue Manta PMMBuilding platform-level product messaging (not just single-product positioning) for a growth-stage European legal tech company entering the U.S.28 Oct 2025 · 1 h 16 min · 32 chapters
Navigate Stakeholders Like a GoldCast PMMManaging stakeholders during a narrative shift; Goldcast’s move from “webinar tool” to an AI-powered video content platform.14 Oct 2025 · 53 min · 21 chapters