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Podcast · 164 episodes

The DTC Podcast, page 7

by DTC Newsletter and Podcast · English

What does it take to build and scale a successful direct-to-consumer brand? DTC Podcast, hosted by Eric Dyck, delivers practical e-commerce growth strategies from founders, operators, and marketing experts. Explore DTC marketing, customer acquisition, performance marketing, paid media, conversion rate optimization, customer retention, creative strategy, AI, and brand growth. Hear what works, what fails, and how leading consumer brands adapt and grow. Subscribe for actionable insights to help you build a stronger, more profitable e-commerce business.

All episodes, page 7

Ep 537: How Dugout Mugs Scaled to $55M with Authentic Branding and Smart PartnershipsHow Dugout Mugs scaled to $55M+ using authentic branding, profit-focused metrics, smart partnerships, and operational control of the supply chain.25 Aug 2025 · 39 min · 15 chapters
Ep 536: The Only Browse Abandon Email You’ll Ever Need | AKNF Preview of TWBERPHow to build a single scalable browse-abandon email flow (with optional category segmentation) that uses dynamic product feeds, tested subject lines, and a 3-email structure plus a “funnel flusher”…22 Aug 2025 · 39 min · 13 chapters
Bonus: The Math Behind Influence and Why Most Influencer Marketing Fails with Yash Chavan from SARALWhy influencer marketing “fails” when brands do random one-off seeding, and how to make it predictable using math, a “pyramid of influence,” and a synergy with paid media (moving people from the 97%…20 Aug 2025 · 30 min · 15 chapters
Ep 535: Ashvin Melwani On How Obvi Fixed Meta Pixel Poisoning and Recovered Ad PerformanceObvi’s Meta ad performance collapse after health/wellness policy changes, how Ashvin Melwani rebuilt pixel/events and campaigns post-Andromeda, and how he’s diversifying into TikTok Shop and…18 Aug 2025 · 38 min · 15 chapters
Ep 534: Google’s 90% “New Customer” Illusion: How To See What Your Ads Are Really Doing | AKNFGoogle Ads’ built-in “new customer” labeling is often inaccurate (they claim ~90% of conversions are misclassified as net new).15 Aug 2025 · 24 min · 11 chapters
Ep 533: Why Community Should Precede Paid: Mira’s Femtech PlaybookMira’s femtech growth playbook—why community and education should come before heavy paid ads, plus how they use AI and partnerships to scale a hormonal monitoring device.11 Aug 2025 · 36 min · 18 chapters
Ep 532: What Smart Brands Do Differently on Amazon (Plus an Epic Clifford Rant on Seller Feedback Changes) | AKNFThe episode is about what “smart” brands do differently on Amazon versus common misconceptions, plus updates affecting sellers.8 Aug 2025 · 31 min · 14 chapters
Ep 531: The TikTok Strategy, Tariff Setback, and Product Pivot Behind Plufl’s GrowthPlufl’s growth strategy for its pet and sleep products, how TikTok/PR/whitelisting drive demand, and how tariff shocks derailed planned retail expansion (including a claimed $7–$8M retail revenue…4 Aug 2025 · 41 min · 19 chapters
Ep 530: Copy Pilothouse's Creative System for Q4 ScaleHow to “copy Pilot House’s creative system” to scale DTC/Meta campaigns for Q4, using a repeatable workflow for sourcing video and stills, testing, iterating, and reallocating spend as creative…1 Aug 2025 · 23 min · 9 chapters
Bonus: How Instant Turns Anonymous Traffic into 21× ROI for DTC BrandsInstant (and Instant AI/Attribution) helps DTC brands identify anonymous website visitors, email them via Klaviyo flows, and prove incrementality to boost retention revenue and ROI.30 Jul 2025 · 26 min · 17 chapters
Ep 529: Chub Rub to 2M+ Units Sold – The Lean Growth Story of Thigh SocietyThigh Society’s lean growth story—how the founder built a women’s anti-chafe product category (not “brand”) using direct-response Meta ads, creator/founder content, and problem-solution messaging;…28 Jul 2025 · 40 min · 18 chapters
Ep 528: Cracking TikTok Shop: The GMV Max Revolution and How Pilothouse Builds Affiliate-Led Content Sales Engines | AKNFHow brands can sell on TikTok Shop using Pilot House’s affiliate-led “content sales engine,” especially after TikTok’s shift to GMV Max for ads and the need to keep traffic on-platform.25 Jul 2025 · 24 min · 11 chapters
Bonus: How 600+ DTC Brands Are Navigating Q4 Uncertainty and Margin Pressure – Insights with Keen's Justin JeffersonQ4 2025 planning for DTC brands amid tariffs, margin pressure, uncertain demand, and ROAS/incrementality challenges.23 Jul 2025 · 32 min · 17 chapters
Ep 527: How Sarah Hoffman Turned Maker Wine into a Canned Wine Brand You’ll See on United Flights and NBA StadiumsMaker Wine’s origin and growth strategy for premium canned wine, focusing on education, maker-focused branding, and a shift from mostly direct-to-consumer to omni-channel distribution (wholesale,…21 Jul 2025 · 37 min · 17 chapters
Ep 526: Ad-Venturous Preview | AKNFPreview of “Ad-Venturous” (DTC) hosted by Avery (Pilot House), using the original “Got Milk?” campaign—especially the 1993 “Aaron Burr” TV spot—to argue that modern ads are getting “uncreative,” and…18 Jul 2025 · 36 min · 14 chapters
Ep 525: Three Ships’ System for Trust‑Driven Beauty Growth with Co-Founders Laura Thompson and Connie LoThree Ships Beauty’s trust-driven growth strategy—defining “natural/clean/green,” using radical transparency, and scaling via storytelling, retail partnerships, and paid social that prioritizes trial…14 Jul 2025 · 52 min · 25 chapters
Ep 524: The Retention Blueprint for the Four Fundamental Customer Cohort Types | AKNFJordan Gordon previews an episode about using customer cohort types (based on repurchase timing and spend) to design retention email/SMS programs for DTC brands.11 Jul 2025 · 39 min · 19 chapters
Bonus: Why You're Looking at the Wrong Data: Cohorts vs Averages with Lifetimely's Jason ProwdHow e-commerce teams should use cohorts vs averages to drive actionable insights, with a focus on retention, subscriptions, and experimentation.9 Jul 2025 · 34 min · 19 chapters
Ep 523: UPDATE: Revel Bikes’ Founder Buys Back Brand After Sudden PE Shutdown – The Story Behind the Re-acquistion!Update on Revel Bikes after founder Adam Miller buys the brand back from a private equity (PE) firm following a sudden shutdown/foreclosure; explains what went wrong under PE and what “Revel 2.0”…7 Jul 2025 · 23 min · 13 chapters
Ep 522: How to Strategically Win a 4‑Day Prime Day on Amazon | AKNFHow Amazon Prime Day changes for a four-day event (July 8–11), how to prep deals/ads, and how to use Amazon Marketing Cloud (AMC) for first-party audience insights; also discusses Amazon title format…4 Jul 2025 · 31 min · 12 chapters